JP7229504B2 - Information Acquisition Server, Information Providing Server, Information Acquisition Method and Information Acquisition Program - Google Patents

Description

The present disclosure relates to an information acquisition server, an information acquisition system, an information acquisition method, and an information acquisition program for acquiring information of customers who have accessed a website.

2. Description of the Related Art Conventionally, website access analysis is performed in order to understand how users who access a website behave on the website and to contribute to information provision and sales activities through the website.

For example, in Patent Document 1, on a website such as an affiliate site, by embedding a tracking tag in the completion page of a result target action (product purchase, product material application, membership registration, etc.) of an advertiser site, user information and It is possible to acquire purchase information and the like. Such information is important information for determining the amount of remuneration for the advertisement insertion site in the performance-based affiliate site.

JP 2007-193613 A

By the way, in order to acquire the information of the user who browsed the website by the tracking tag embedded in the website, it is necessary to embed a dynamic tag (dynamic variable acquisition tag) for acquiring dynamic variables of the website.

Here, a dynamic tag is a tag for acquiring a dynamic variable in a website. Tags for acquiring input information and display information when inputting, displaying information in a database, and displaying product information and payment information when purchasing products such as electronic commerce is. On the other hand, a static tag is a tag for acquiring a static variable in a website, and is mainly aimed at detecting that the user has browsed the website. Generally, when analyzing access to a website and acquiring access status, static tags are embedded in each page of the website in order to analyze the behavior of anonymous users.

However, in order to obtain, for example, customer information and access status from websites published by multiple business operators in association with each other, and to grasp customer behavior, it is necessary to respond to the contents of dynamic variables on the website of the business operator. Therefore, it was necessary for the business operator to set dynamically changing variables such as user information and payment information in the dynamic tag, which was a heavy burden on the business operator.

Therefore, in the present disclosure, an information acquisition server, an information acquisition system, an information acquisition method, and an information acquisition program capable of acquiring dynamic information of a website and acquiring customer information and access status in association with each other will be described. .

An information acquisition server according to one aspect of the present disclosure is an information acquisition server that acquires information on customers who have accessed a website from a website in which a static tag for performing access analysis is embedded. and a script that, when the access status detection unit detects access to a website, acquires dynamic customer information from the website that is associated with the static tag and displays or inputs the customer information. and a customer information storage unit for storing customer information acquired by the script.

An information acquisition system according to one aspect of the present disclosure includes an information acquisition server according to one aspect of the present disclosure, and a web server that publishes a website.

An information providing method according to one aspect of the present disclosure is an information acquisition method for acquiring information on customers who have accessed a website from a website in which a static tag for performing access analysis is embedded, wherein the access status detection unit an access status detection step of detecting access to a website; and a customer information storage step of storing the customer information acquired by the script, which is performed by the customer information storage unit.

Further, an information providing program according to one aspect of the present disclosure is an information acquisition program for acquiring information of customers who have accessed a website from a website in which a static tag for performing access analysis is embedded. and a script that acquires dynamic customer information from the website associated with the static tag and where the customer information is displayed or entered when access to the website is detected. A computer is caused to execute a script providing step and a customer information storing step of storing the customer information acquired by the script.

According to the present disclosure, by embedding a static tag in a website and providing a script associated with the static tag, the script is invoked and thus it is possible to obtain dynamic information of the user. , it will be possible to obtain by linking with the access status by tracking tag.

1 is a block configuration diagram showing an information acquisition system according to an embodiment of the present disclosure; FIG. 2 is a functional block configuration diagram showing an information acquisition server 100 of FIG. 1; FIG. 2 is a schematic diagram showing an example of a website W1 displayed on the customer terminal 500 of FIG. 1; FIG. 2 is a schematic diagram showing an example of a customer information input screen W2 displayed on the customer terminal 500 of FIG. 1; FIG. 3 is a schematic diagram showing an example of a customer information confirmation screen W3 and an HTML display screen W4 displayed on the customer terminal 500 of FIG. 1; FIG. 2 is a schematic diagram showing an example of an acquired information setting screen W5 displayed on the management terminal 200 of FIG. 1; FIG. 3 is a flow chart showing the related states of the operations of the information acquisition server 100, the customer terminal 500, and the provider server 300 of FIG. 1; FIG. 5 is a schematic diagram showing an example of a customer information input screen W2 and an HTML display screen W6 displayed on the customer terminal 500 of the information acquisition system according to an embodiment of the present disclosure; 9 is a schematic diagram showing an example of an acquired information setting screen W5 displayed on the management terminal 200 of the information acquisition system, corresponding to the customer information input screen W2 of FIG. 8. FIG. 1 is a functional block configuration diagram showing an information acquisition server 100A of an information acquisition system according to an embodiment of the present disclosure; FIG.

Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. It should be noted that the embodiments described below do not unduly limit the content of the present disclosure described in the claims. Also, not all the components shown in the embodiments are essential components of the present disclosure.

(Embodiment 1)
<Configuration>
FIG. 1 is a block configuration diagram showing an information acquisition system 1 according to Embodiment 1 of the present disclosure. This information acquisition system 1 acquires customer information that accesses the website published by a plurality of business operators who conduct business activities that require contact with customers, such as real estate business, personnel introduction, and car sales, for example. It is a system that links customer activity with tracking information (access status) and provides it to support the customer service of business operators.

The information acquisition system 1 includes an information acquisition server 100, a management terminal 200, one or more operator servers 300, one or more operator terminals 400, one or more customer terminals 500, a network NW, have. The information acquisition server 100, management terminal 200, business server 300, business terminal 400, and customer terminal 500 are connected via a network NW. The network NW is composed of the Internet, a LAN (Local Area Network), a WAN (Wide Area Network), and the like.

The information acquisition server 100 is a server device that acquires customer information from the business operator server 300 and provides the business operator with information for supporting customer service by the business operator based on the acquired customer information. Information provided by the information acquisition server 100 is displayed on the business terminal 400 .

The management terminal 200 is a terminal for opening the website, analyzing the page structure of the website, and setting which information to acquire in order to acquire customer information from the website published by the business. The information acquisition server 100 and the management terminal 200 are installed in the office of the management business operator X who provides customer information to the business operator.

The provider server 300 is a server device that publishes a website embedded with static tags for access analysis. The business operator server 300 provides the customer terminal 500 with information such as property information, personnel introduction, and car sales, depending on the type of business of the business operator on the Web site. In addition, the business server 300 displays an inquiry form on the customer terminal 500 on the website and receives inquiries from customers.

The business terminal 400 is a terminal used for conducting various sales activities such as contacting customers based on the information provided by the information acquisition server 100 . The business server 300 and the business terminal 400 are installed in the offices of one or a plurality of business operators Y, which conduct businesses such as real estate business, personnel introduction, and automobile sales.

The customer terminal 500 is a terminal used by a customer to access the website of the business operator Y and perform activities such as browsing and requesting materials.

The information acquisition server 100 and the provider server 300 are composed of server devices that provide various web services. The management terminal 200, the business terminal 400, and the customer terminal 500 are configured by terminal devices having communication functions, such as personal computers, tablet terminals, and smart phones.

FIG. 2 is a functional block configuration diagram showing the information acquisition server 100 of FIG. The information acquisition server 100 includes a communication section 110 , a storage section 120 and a control section 130 .

The communication unit 110 is a communication interface for communicating with the management terminal 200, the business server 300, the business terminal 400, and the customer terminal 500. For example, a communication protocol such as TCP/IP (Transmission Control Protocol/Internet Protocol) is used. Communication is performed by

The storage unit 120 stores programs, input data, and the like for executing various control processes and functions in the control unit 130, and is composed of RAM (Random Access Memory), ROM (Read Only Memory), and the like. be. The storage unit 120 also stores a Java (registered trademark) script 121 provided by a script providing unit 132, which will be described later, and a customer information DB 122 in which customer information acquired from the business server 300 is stored.

The control unit 130 controls the overall operation of the information acquisition server 100 by executing programs stored in the storage unit 120, and is composed of a CPU (Central Processing Unit) and the like. As functions of the control unit 130 , an access status detection unit 131 , a script provision unit 132 , a customer information storage unit 133 and a data provision unit 134 are provided. The access status detection unit 131 , script provision unit 132 , customer information storage unit 133 , and data provision unit 134 are activated and executed by programs stored in the storage unit 120 .

The access status detection unit 131 detects that the customer Z has accessed the website published by the provider server 300 using the customer terminal 500 . Specifically, when the operator server 300 detects access to the website by the customer terminal 500, it transmits an access detection signal to the information acquisition server 100, so the access status detection unit 131 receives the transmitted detection signal. By doing so, access to the website is detected.

In order to detect that the customer Z has accessed the website, a conversion tag (static tag) for transmitting an access detection signal is embedded and tracking is performed. As a result, the access status detection unit 131 can detect access to the website by the customer Z. FIG.

The script provision unit 132 transmits the Java script 121 stored in the storage unit 120 to the customer terminal 500 when the access status detection unit 131 detects access to the website. This Java script 121 is associated with a conversion tag embedded in a website and issued, and provided for each website published by the provider server 300 .

The Java script 121 is a program that runs on the customer terminal 500 when it is sent from the information acquisition server 100 to the customer terminal 500, acquires dynamic customer information on the website displayed on the customer terminal 500, and performs conversion. It is set to be set to a tag. This setting is performed at the management terminal 200 . Also, the Java script 121 transmits the acquired customer information to the information acquisition server 100 .

Upon receiving the customer information transmitted by the Java script 121, the customer information storage unit 133 stores the received customer information in the customer information DB 122 for storage. This customer information includes, for example, personal information such as the name, email address, and telephone number entered by customer Z on the website, and the length of stay at the website, the number of visits, and the number of visits when customer Z accesses the website. This is access information such as a screen, PV (page view), and access time.

The data providing unit 134 transmits the access information of the customer Z to the business operator server 300 and provides it to the business operator Y as information for supporting the service of the business operator Y. FIG.

<Configuration example of each display screen>
FIG. 3 is a schematic diagram showing an example of the website W1 displayed on the customer terminal 500 of FIG. The data of this website W1 is stored in the business server 300, and is displayed on the Web browser of the customer terminal 500 when the customer terminal 500 accesses the business server 300. FIG.

On the Web site W1, if the business operator Y is a real estate business operator, for example, the business information of the business operator Y and the property information for mediation are displayed. In addition, as shown in FIG. 3, the website W1 is provided with an inquiry button B1. This inquiry button B1 is a button that the customer Z presses when he/she wishes to make an inquiry to the business operator Y. When the inquiry button B1 is pushed, the screen changes to the customer information input screen shown in FIG.

FIG. 4 is a schematic diagram showing an example of the customer information input screen W2 displayed on the customer terminal 500 of FIG. This customer information input screen W2 is a screen for inputting the customer's own information and the content of the inquiry when the customer wishes to make an inquiry to the business operator Y. FIG.

This customer information input screen W2 is provided with a name input field C1, an e-mail address input field C2, a telephone number input field C3, an inquiry content input field C4, and a confirmation button B2. When the information of the customer Z is entered in the name input field C1, the e-mail address input field C2, the telephone number input field C3, and the inquiry content input field C4, and the confirmation button B2 is pressed, the customer information confirmation screen shown in FIG. 5 is displayed. transition to

FIG. 5 is a schematic diagram showing an example of the customer information confirmation screen W3 and the HTML display screen W4 displayed on the customer terminal 500 of FIG. The customer information confirmation screen W3 shown in FIG. 5(a) is a screen for confirming the input contents to the customer information input screen W2.

This customer information confirmation screen W3 is provided with an input content display field T1 and a send button B3. When the customer Z confirms the input content of the input content display field T1 and presses the send button B3, the input content of the input content display field T1 is transmitted to the provider server 300, and the customer information confirmation screen W3 displays "Send A message such as "Successfully completed" is displayed (illustration is omitted).

A conversion tag is embedded in this customer information confirmation screen W3. The HTML display screen W4 shown in FIG. 5B is an example of an excerpt of the HTML source showing the display contents of the customer information confirmation screen W3, and the conversion tag T2 is displayed. This conversion tag T2 does not affect the display contents of the customer information confirmation screen W3, and when the customer information confirmation screen W3 is accessed, tracking is performed by transmitting an access detection signal to the information acquisition server 100, It is provided to acquire customer information from the customer information confirmation screen W3. A business ID for identifying the business Y, for example, is specified in the conversion tag T2.

When the send button B3 is pressed on the customer information confirmation screen W3, an access detection signal is sent to the information acquisition server 100 described in the conversion tag T2. Then, since the Java script 121 is transmitted from the information acquisition server 100, the Java script 121 is activated on the customer terminal 500, and the customer information is set in the conversion tag T2. Then, the customer information is transmitted to the information acquisition server 100 by the Java script 121 . This Java script 121 is provided for each business operator Y's website.

The reason why the Java script 121 is activated in this way will be explained. The input content display field T1 displayed on the customer information confirmation screen W3 depends on the input content of the customer information input screen W2 and is dynamic information. In order to acquire such dynamic information, it is necessary to provide variables in the HTML of the customer information confirmation screen W3 and define them according to the display locations of the customer information confirmation screen W3. This work must be performed by the operator Y who manages the operator server 300, but the burden on the operator Y is heavy. Therefore, the management company X sets up the Java script 121, and when the customer information confirmation screen W3 is accessed, the Java script 121 is sent and started on the customer terminal 500, thereby enabling customer information confirmation. It is possible to acquire customer information simply by embedding a static tag in the screen W3.

FIG. 6 is a schematic diagram showing an example of an acquired information setting screen W5 displayed on the management terminal 200. As shown in FIG. This acquisition information setting screen W5 is a screen for associating the input content display field T1 displayed on the customer information confirmation screen W3 with the Java script 121. An X is displayed to work with.

In the example of the acquired information setting screen W5 shown in FIG. 6, an input page URL field C5, an input page text field C6, a confirmation page URL field C7, and a confirmation page text field C8 are provided. The input page URL column C5 and the input page text column C6 are setting columns for acquiring customer information from an input screen such as the customer information input screen W2. This is a setting column when acquiring customer information from a confirmation screen such as the information confirmation screen W3. In this embodiment, since information is acquired from the customer information confirmation screen W3, the input page URL column C5 and the input page text column C6 are blank.

The relative address of the customer information confirmation screen W3 on the website W1 is entered in the confirmation page URL column C7, and the item name (text) for acquiring the customer information is entered in the confirmation page text column C8. The reason for this configuration is that although it is desirable to acquire customer information from the screen immediately before it is sent to the information acquisition server 100, some websites do not have a confirmation screen. , in such a case, it is possible to obtain customer information from an input screen such as the customer information input screen W2. An example of acquiring customer information from the customer information input screen W2 will be described later in Embodiment 2. FIG.

<Process flow>
An example of the information acquisition method executed by the information acquisition system 1 will be described below with reference to FIG. FIG. 7 is a flow chart showing the related state of each operation of the information acquisition server 100, the customer terminal 500, and the provider server 300 of FIG.

As the process of step S101, the customer Z operates the customer terminal 500 to browse the website W1 with the web browser of the customer terminal 500, and accesses the URL of the website W1.

As the process of step S102, the operator server 300 detects that the URL of the website W1 has been accessed by the customer terminal 500. FIG.

As the process of step S103, the data of the website W1 stored in the provider server 300 is transmitted to the customer terminal 500. FIG.

As the processing of step S104, the data of the website W1 transmitted by the provider server 300 is received by the customer terminal 500 and displayed on the web browser of the customer terminal 500. FIG.

As the process of step S105, the customer Z presses the inquiry button B1 on the website W1 to make an inquiry to the business operator Y using the web browser of the customer terminal 500, and the customer information input screen W2 is entered. After the input, the confirmation button B2 is pressed to transition to the customer information confirmation screen W3. After confirmation by the customer Z, the transmission button B3 is pressed to transmit the input contents of the input contents display field T1 to the provider server 300.

As the process of step S106, when the send button B3 on the customer information confirmation screen W3 is pressed, tracking is performed by the conversion tag T2 embedded in the customer information confirmation screen W3, and transmission of input information by the customer terminal 500 is detected. be done.

As the process of step S107, when transmission of input information by the customer terminal 500 is detected, an access detection signal is transmitted to the information acquisition server 100 by tracking the conversion tag T2.

As the process of step S108, the access detection signal transmitted from the provider server 300 is received by the access status detection unit 131 of the information acquisition server 100, the website W1 is accessed by the customer terminal 500, and the input information is transmitted. is detected.

As the process of step S109 , the script provision unit 132 of the information acquisition server 100 transmits the Java script 121 associated with the conversion tag T2 and stored in the storage unit 120 to the customer terminal 500 .

As the process of step S110, the Java script 121 transmitted to the customer terminal 500 is activated on the customer terminal 500. FIG.

As the process of step S111, the content of the input content display field T1 of the customer information confirmation screen W3 displayed on the customer terminal 500 is acquired as dynamic customer information by the Java script 121, and set to the conversion tag T2. .

As the process of step S112, the customer information set in the conversion tag T2 is transmitted to the information acquisition server 100 by the Java script 121. FIG.

As the process of step S113, the customer information transmitted by the Java script 121 is received by the customer information storage unit 133 of the information acquisition server 100. FIG.

As the process of step S114, the received customer information is stored in the customer information DB 122 by the customer information storage unit 133 of the information acquisition server 100. FIG.

As the process of step S<b>115 , the customer information stored in the customer information DB 122 is transmitted to the provider server 300 by the data providing unit 134 of the information acquisition server 100 .

As the process of step S116, the business server 300 receives the customer information transmitted from the information acquisition server 100. FIG. This customer information is provided to the business operator Y as information for assisting the business operator Y in serving customers.

As described above, the information acquisition system according to the present embodiment uses the conversion tag embedded in the website, and when the website is accessed by the customer terminal, the Java script associated with the conversion tag is transmitted to the customer terminal. is activated. This Java script is configured to obtain dynamic information from the input confirmation screen of the website based on the structure of the website. As a result, it is possible to acquire dynamic customer information, and it is possible to acquire it in association with the access status by the tracking tag.

In addition, the Java script is stored in the information acquisition server of the management company, and the acquisition items are set based on the page structure of the website on the management terminal of the management company, so it is possible to reduce the burden on the business operator. be.

In the present embodiment, the case where the dynamic information of the document request screen is acquired in the case where the business operator Y is a real estate business operator has been described. The site may be configured such that the conversion tag is embedded in the completion page of the result-targeted action of the advertiser's site.

(Embodiment 2)
The information acquisition system 1 according to the second embodiment of the present disclosure provides a business operator with customer information for tracking the activities of customers who have accessed a website published by the business operator, and supports the business operator's customer service. In terms of the system, the configuration is the same as that of the first embodiment, but in the first embodiment, the conversion tag T2 is embedded in the customer information confirmation screen W3, but in the second embodiment, the conversion tag is embedded in the customer information input screen W2. This differs from the first embodiment in that customer information is read from the customer information input screen W2. Other points are the same as those of the first embodiment.

FIG. 8 is a schematic diagram showing an example of the customer information input screen W2 and the HTML display screen W6 displayed on the customer terminal 500 of the information acquisition system 1 according to the second embodiment of the present disclosure. The customer information input screen W2 shown in FIG. 8A is the same as the customer information input screen W2 according to the first embodiment, except that a send button B4 is provided instead of the confirm button B2.

A conversion tag is embedded in this customer information input screen W2. The HTML display screen W6 shown in FIG. 8(b) is an example of an excerpt of the HTML source showing the display contents of the customer information input screen W2, and the conversion tag T3 is displayed. This conversion tag T3 does not affect the display content of the customer information input screen W2, and when the customer information input screen W2 is accessed, tracking is performed by transmitting an access detection signal to the information acquisition server 100. It is provided to acquire customer information from the customer information input screen W2.

When the send button B4 is pressed on the customer information input screen W2, an access detection signal is sent to the information acquisition server 100 described in the conversion tag T3. Then, since the Java script 121 is transmitted from the information acquisition server 100, the Java script 121 is activated on the customer terminal 500, and the customer information is set in the conversion tag T3. Then, the customer information is transmitted to the information acquisition server 100 by the Java script 121 .

FIG. 9 is a schematic diagram showing an example of an acquired information setting screen W5 displayed on the management terminal 200 corresponding to the customer information input screen W2 of FIG. This acquired information setting screen W5 associates the input contents input in the name input field C1, the e-mail address input field C2, the telephone number input field C3, and the inquiry content input field C4 of the customer information input screen W2 with the Java script 121. This screen is displayed on the management terminal 200 of the management company X so that the management company X can work.

In the example of the acquired information setting screen W5 shown in FIG. 9, an input page URL field C5, an input page text field C6, a confirmation page URL field C7, and a confirmation page text field C8 are provided as in the first embodiment. In this embodiment, since information is acquired from the customer information input screen W2, the confirmation page URL column C7 and the confirmation page text column C8 are blank.

The relative address of the customer information input screen W2 on the website W1 is input in the input page URL field C5, and the name input field C1 to inquiry content input field C4 of the customer information input screen W2 are input in the input page text field C6. An item name defined in HTML is entered as an item.

As a flow of processing, an example of an information acquisition method executed by the information acquisition system 1 will be described with reference to FIG. 7 for processing different from the first embodiment. Since this information acquisition method differs from the first embodiment in the processing contents of step S105, this processing will be described.

As the process of step S105, the customer Z presses the inquiry button B1 on the website W1 to make an inquiry to the business operator Y using the web browser of the customer terminal 500, and the customer information input screen W2 is entered. After inputting, the transmission button B4 is pressed, and the input content of the input content display field T1 is transmitted to the provider server 300. FIG. Subsequent processing is the same as in the first embodiment.

According to this embodiment, in addition to the effect of the first embodiment, it is possible to acquire customer information from both the customer information input screen and the confirmation screen. It is possible to acquire information by using Javascript in any of the cases where the confirmation screen is displayed after the customer information input screen and the transmission completion screen is displayed after the customer information input screen.

(Embodiment 3)
FIG. 10 is a functional block configuration diagram showing an information acquisition server 100A of the information acquisition system 1 according to Embodiment 3 of the present disclosure. The information acquisition server 100A is different from the first embodiment in that it is a server device that acquires customer information from the business operator server 300 and provides the business operator with information for supporting customer service by the business operator based on the acquired customer information. Although having the same configuration, this information acquisition server 100A differs from the first embodiment in that the control unit 130 includes a website analysis unit 135 .

The website analysis unit 135 analyzes the website W1, and automatically sets the locations where customer information such as names and email addresses are displayed or entered on the customer information input screen W2 or the customer information confirmation screen W3. The analysis by the website analysis unit 135 is performed by, for example, a method of reading the HTML of the website W1 and determining the relevant items, a method of analyzing the display of the website W1 or input information, or the like. The analysis result by the website analysis unit 135 is set in the Java script 121 . Other configurations and processing flows are the same as in the first embodiment.

According to this embodiment, in addition to the effects of the first and second embodiments, the website is analyzed by the website analysis unit, and the portion where the customer information is displayed or input is automatically set in the Java script. This makes it possible for the management business operator to omit the trouble of setting acquisition items.

Although the disclosed embodiments have been described above, they can be implemented in various other forms, and can be implemented with various omissions, substitutions, and modifications. These embodiments, modifications, omissions, substitutions and modifications are included within the technical scope of the claims and their equivalents.

1 information acquisition system 100 information acquisition server 110 communication unit 120 storage unit 121 Java script 122 customer information DB 130 control unit 131 access status detection unit 132 script providing unit 133 customer information storage unit 134 data Provision Unit 135 Website Analysis Unit 200 Management Terminal 300 Provider Server 400 Provider Terminal 500 Customer Terminal NW Network

Claims (10)

An information acquisition server for acquiring information of customers who have accessed a website from a website in which a static tag for performing access analysis is embedded,
an access status detection unit that detects access to the website including input fields;
When the access status detection unit detects access to the website, a dynamic customer input in the input field is displayed from the website associated with the static tag and customer information is input in the input field. a script provider that provides a script for obtaining information;
a customer information storage unit that stores the customer information acquired by the script ,
The script is set in a management terminal for associating the input field on the website with the location where the customer information is acquired by the script,
The script providing unit activates the script upon detection of access to the website, acquires dynamic customer information entered in the associated input fields,
The information acquisition server , wherein the page structure of the website and a portion of the website where the customer information is displayed or input are set in advance in the script. The script, when transitioning from a first web page of the web site consisting of a plurality of web pages to a second web page subsequent to the first web page, changes from the first web page to 2. The information acquisition server according to claim 1 , which acquires said customer information. a conversion tag is issued as the static tag to the first web page;
3. The information acquisition server according to claim 2 , wherein said script acquires said customer information to be set in said conversion tag. 4. The system according to any one of claims 1 to 3 , further comprising a data providing unit that associates the customer information with tracking information obtained by tracking activities of customers who have accessed the website and provides the data to a business operator that publishes the website. The information acquisition server according to any one of items 1 and 2. 5. The information acquisition server according to any one of claims 1 to 4 , further comprising a website analysis unit that analyzes the website and automatically sets a location on the website where the customer information is displayed or entered. . The script providing unit transmits the script to the terminal of the customer who has accessed the website,
6. The information acquisition server according to claim 1 , wherein said script runs on said terminal. 7. The information acquisition server according to claim 6 , wherein said customer information storage unit receives and stores said customer information transmitted by said script. an information acquisition server according to any one of claims 1 to 7 ;
and a web server that publishes the website. An information acquisition method for acquiring information of a customer who has accessed a website from a website embedded with a static tag for performing access analysis, which is executed by a computer comprising a control unit and a storage unit, comprising: ,
In the information acquisition method, the control unit
an access status detection step of detecting access to the website including an input field;
a script that, when access to the website is detected, acquires dynamic customer information entered in the input field from the website that is associated with the static tag and in which customer information is entered in the input field; a script providing step to provide;
a customer information storage step of storing the customer information acquired by the script ;
The script is set in a management terminal for associating the input field on the website with the location where the customer information is acquired by the script,
In the script provision step, the script is activated upon detection of access to the website, and dynamic customer information entered in the associated input field is acquired;
The information acquisition method , wherein the page structure of the website and a portion of the website where the customer information is displayed or input are set in advance in the script. An information acquisition program for acquiring information of a customer who has accessed a website from a website embedded with a static tag for performing access analysis,
an access status detection step of detecting access to the website including an input field;
a script that, when access to the website is detected, acquires dynamic customer information entered in the input field from the website that is associated with the static tag and in which customer information is entered in the input field; a script providing step to provide;
causing a computer to execute a customer information storage step of storing the customer information acquired by the script ;
The script is set in a management terminal for associating the input field on the website with the location where the customer information is acquired by the script,
In the script providing step, the script is activated upon detection of access to the website, and dynamic customer information entered in the associated input fields is acquired;
The information acquisition program, wherein the page structure of the website and a portion of the website where the customer information is displayed or input are set in advance in the script.

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