JP7263192B2 - Advertisement information processing device, advertisement information processing system, advertisement information processing method, and advertisement information processing program - Google Patents

Description

The present invention relates to an advertisement information processing device, an advertisement information processing system, an advertisement information processing method, and an advertisement information processing program.

Conventionally, the management of which TV commercial (hereinafter referred to as "TVCM") to run on which TV program is mainly between the advertising company and the broadcasting station (furthermore, between the branch office and the head office of the broadcasting station). It has been paper-based.

Japanese Patent No. 5871316

However, paper-based management requires a lot of manual work and is not necessarily efficient.

The present invention has been made in view of such problems, and an object of the present invention is to provide an advertisement information processing apparatus, an advertisement information processing system, an advertisement information processing method, and an advertisement information processing program capable of efficiently managing advertisement information. to provide.

According to one aspect of the present invention, advertisement information acquiring means for acquiring a plurality of pieces of advertisement information from an advertising company, each of which includes a broadcasting station, an advertiser, a program name in which an advertisement is to be inserted, its broadcast date and time, and advertisement content; Distributing means for distributing the plurality of pieces of advertisement information for each broadcasting station, and based on the result of distribution, for each broadcasting station, an electronic file is generated that includes an advertiser, a program name into which the advertisement is to be inserted, the broadcast date and time, and the content of the advertisement. An advertisement information processing apparatus is provided that includes electronic file generation means and output means for outputting the electronic file to a corresponding broadcasting station.

The output means includes upload means for uploading the electronic file to a cloud storage accessible by the corresponding broadcasting station, and attaching the electronic file to an e-mail to an e-mail address specified by the corresponding broadcasting station. It is desirable to have at least one of the transmission means for sending the

Preferably, the output means outputs the electronic file generated based on the advertisement information acquired by the advertisement information acquisition means by a predetermined first time at a predetermined second time.

It is desirable to provide result notification means for notifying each broadcasting station of the presence or absence of the electronic file output to each broadcasting station.

According to another aspect of the present invention, one or a plurality of advertising company terminals and an advertisement information processing device are provided, and the advertising company terminals each include a broadcast station, an advertiser, and a program name into which an advertisement is inserted. , a plurality of pieces of advertisement information including the broadcast date and time and advertisement contents are sent, and the advertisement information processing device includes advertisement information acquisition means for acquiring the plurality of pieces of advertisement information from the advertising company terminal, and broadcasting the plurality of pieces of advertisement information. distribution means for distribution to each station; electronic file generation means for generating an electronic file containing an advertiser, a program name into which the advertisement is inserted, the broadcast date and time, and the content of the advertisement for each broadcasting station based on the results of the distribution; and output means for outputting an electronic file to a corresponding broadcast station.

According to another aspect of the present invention, the advertisement information acquisition means acquires a plurality of pieces of advertisement information each including a broadcasting station, an advertiser, a program name in which an advertisement is inserted, its broadcast date and time, and advertisement content from an advertising company. Then, the distributing means distributes the plurality of pieces of advertisement information for each broadcasting station, and the electronic file generating means, based on the results of the distributing, identifies the advertiser, the program name into which the advertisement is inserted, the broadcast date and time, and the An advertisement information processing method is provided in which an electronic file containing advertisement content is generated, and an output means outputs the electronic file to a corresponding broadcasting station.

According to another aspect of the present invention, each of the computers obtains a plurality of pieces of advertising information from an advertising company, including a broadcasting station, an advertiser, the name of the program in which the advertisement is to be inserted, the date and time of its broadcast, and the content of the advertisement. Acquisition means, distribution means for distributing the plurality of pieces of advertisement information for each broadcasting station, and based on the results of distribution, for each broadcasting station, an electronic program containing the advertiser, the name of the program into which the advertisement is to be inserted, the broadcast date and time, and the content of the advertisement. An advertisement information processing program is provided that functions as electronic file generating means for generating a file and output means for outputting the electronic file to a corresponding broadcasting station.

Advertisement information can be managed more efficiently than paper-based management.

1 is a block diagram showing a schematic configuration of an advertisement information processing system according to one embodiment; FIG. The sequence diagram which shows an example of the processing operation of an advertisement information processing system. The figure which shows an example of TVCM information. The figure which shows the distributed TVCM information typically. The figure which shows the example in the case of making a time communication table into a pdf file. The figure which shows the example in the case of making a time communication table into a pdf file. The figure which shows the example in the case of making a time communication table into a pdf file. The figure which shows the example in the case of using a time report as a file for spreadsheet software. The figure which shows the example in the case of using a time report as a file for spreadsheet software. The figure which shows the example in the case of using a time report as a file for spreadsheet software. 4 is a diagram showing an example of a screen displayed when A TV accesses cloud storage 3. FIG. The figure which shows an example of the mail sent.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments according to the present invention will be specifically described with reference to the drawings. In this embodiment, a time communication table indicating which TV commercial is to be played on which TV program is transmitted to the broadcasting station in an electronic file, thereby improving efficiency compared to paper-based communication.

FIG. 1A is a block diagram showing a schematic configuration of an advertisement information processing system according to one embodiment. The advertisement information processing system includes advertisement company terminals 1p and 1q, an advertisement information processing device 2, and broadcasting station terminals 4a and 4b.

Advertising company terminals 1p and 1q are terminal devices used by advertising companies (advertising agencies) P and Q, respectively. These advertising company terminals 1p and 1q are communicably connected to the advertisement information processing device 2, and send TVCM information (advertisement information) to the advertisement information processing device 2, which will be described later. The number of advertising company terminals connected to the advertisement information processing apparatus 2 is not limited, and may be only one, but it is convenient for the broadcasting station if a plurality of advertising companies use this system. For broadcasting stations, this is because the route for receiving the time report is unified.

The advertisement information processing device 2 acquires TVCM information from the advertising company terminals 1p and 1q, organizes the information, and outputs a time report as an electronic file to the corresponding broadcasting station. The time report here is an electronic file, not a paper medium. The advertisement information processing device 2 is, for example, a server, and may be operated and managed by one of the advertising companies P and Q.

The advertisement information processing device 2 has advertisement information acquisition means 21 , distribution means 22 , electronic file generation means 23 , upload means 24 , transmission means 25 and result notification means 26 . A part or all of these means may be implemented by the processor of the advertisement information processing device 2 executing a predetermined program. Also, each of these means may be distributed over two or more devices.

Advertisement information acquisition means 21 acquires a plurality of pieces of TVCM information from advertising company terminals 1p and 1q. The distribution means 22 refers to a broadcasting station database 26 in which broadcasting stations to which TVCMs are to be distributed are registered, and distributes a plurality of pieces of TVCM information for each broadcasting station. The electronic file generating means 23 generates an electronic file of a time communication table, which will be described later, for each broadcasting station from the distributed TVCM information. The upload means 24 uploads the time report to the cloud storage 3 accessible by the broadcasting station. The transmitting means 25 sends an e-mail attached with the time report to the broadcasting station. The upload means 24 and transmission means 25 are specific examples of output means for outputting electronic files. The result notifying means 26 notifies the broadcasting station of the result of uploading the time report or the result of sending the e-mail by e-mail. This mail may contain the contents of the time report itself.

The broadcasting station terminals 4a and 4b are terminal devices used by each broadcasting station. Each broadcasting station can select whether to have the time report uploaded to the cloud storage 3 or attached to an e-mail. The administrator of this system and/or the broadcasting station itself make necessary settings so that the broadcasting station terminal 4a of the broadcasting station that has selected to have it uploaded to the cloud storage 3 can access the cloud storage 3. The broadcasting station that has selected to have the mail attached to the mail notifies the advertisement information processing device 2 in advance of the mail address that can be received and browsed by the broadcasting station terminal 4b.

In such an advertisement information processing system, advertising companies P and Q send TVCM information to advertisement information processing apparatus 2 using advertising company terminals 1p and 1q. The advertisement information processing device 2 sorts the TVCM information for each broadcasting station and generates a time communication table for each broadcasting station. Then, the advertisement information processing device 2 outputs a time report for each broadcasting station to each broadcasting station. As an output mode, there are uploading to the cloud storage 3 and e-mail transmission, and each broadcasting station can set in advance for the advertisement information processing device 2 . A detailed description will be given below.

FIG. 1B is a sequence diagram showing an example of processing operations of the advertisement information processing system.

First, the advertising company terminals 1p and 1q send TVCM information to the advertisement information processing device 2 (step S1). There is no particular limitation on the method of sending, and operators of advertising companies P and Q may send TVCM information to advertisement information processing apparatus 2 by manual input to advertising company terminals 1p and 1q. It is desirable to be able to register as a file created by software or a pdf file).

FIG. 2 is a diagram showing an example of TVCM information. The TVCM information includes the advertiser, the name of the program in which the advertisement is inserted (program name), the date and time when the program is broadcast (broadcast date and time), the broadcasting station where the advertisement is inserted, and the content of the advertisement. Since such TVCM information is created for each advertiser and for each program, a large amount of TVCM information is actually sent to the advertisement information processing device 2. Therefore, it is assumed that the three pieces of TVCM information 51 to 53 shown in FIG.

In FIG. 2, "A Television", one of the broadcasting stations, is a key station, and "a1" to "a3" are local stations affiliated with A Television. The TVCM of the TVCM information 51 shown on the left side is broadcasted by broadcasting stations a1 and a2 in addition to TV A, but is not broadcasted by broadcasting station a3. The TVCM of the TVCM information 52 shown in the center is broadcasted by the broadcasting station a2 in addition to TV A, but is not broadcasted by the broadcasting stations a1 and a3. The TVCM of the TVCM information 53 illustrated on the right side is broadcasted by broadcasting station a1 in addition to TV A, but is not broadcasted by broadcasting stations a3 and a2.

Returning to FIG. 1B, the advertisement information acquiring means 21 of the advertisement information processing device 2 acquires TVCM information from the advertising company terminals 1p and 1q (step S11).

Then, every time the advertisement information acquiring means 21 acquires TVCM information, it transmits a reception confirmation to the advertising company terminals 1p and 1q which are TVCM transmission sources (step S12). As an example, the advertisement information acquiring means 21 sends an email to the predetermined email addresses of advertising companies P and Q as confirmation of receipt of the TVCM information.

Then, when the predetermined deadline time is reached (YES in step S13), the acquisition of the TVCM information is closed. One or more deadline times are set per day, for example, 10:10 and 14:00.

Then, the sorting means 22 sorts the TVCM information acquired from the previous deadline (for example, 14:00 on the previous day) to the relevant deadline (for example, 10:10 on the current day) for each broadcasting station (step S14). Specifically, the sorting means 22 collects TVCM information related to each broadcasting station registered in the broadcasting station database 26 .

FIG. 3 is a diagram schematically showing distributed TVCM information. According to FIG. 2, TVCM information 51-53 is collected for A-TV because TVCM information 51-53 is relevant to A-TV. Similarly, TVCM information 51 and 53 are collected for the broadcasting station a1, and TVCM information 51 and 52 are collected for the broadcasting station a2.

Returning to FIG. 1B, based on the distribution result, the electronic file generating means 23 generates an electronic file of a time communication table to be output to each broadcasting station (step S15). The time report can be, for example, a pdf file or a file for spreadsheet software.

4A to 4C are diagrams showing an example of the case where the time report is a pdf file. 5A to 5C are diagrams showing an example of a case where the time report is used as a file for spreadsheet software. The time communication table includes the advertiser, the name of the program in which the advertisement is inserted (program name), and the date and time when the program is broadcast (broadcast date and time), and may also include advertisement content.

FIGS. 4A and 5A are time communication charts for A-TV, which contain the contents of TVCM information 51-53 based on the sorting results (FIG. 3). FIGS. 4B and 5B are time communication tables for broadcasting station a1, and include the contents of TVCM information 51 and 53 based on the distribution results (FIG. 3). FIGS. 4C and 5C are time communication tables for broadcasting station a2, and include the contents of TVCM information 51 and 52 based on the result of distribution (FIG. 3).

In the case of pdf files (FIGS. 4A to 4C), it is desirable that one piece of TVCM information should fit on one page of the pdf file from the viewpoint of ease of viewing and ease of use of printed matter. In the case of a file for spreadsheet software (FIGS. 5A to 5C), it is desirable to enter each item in one cell in consideration of ease of editing.

Returning to FIG. 1B, the upload means 24 uploads (carries in) to the cloud storage 3 the pdf file of the time report of the broadcasting station that wishes to be uploaded to the cloud storage 3 (step S16). Specifically, the upload means 24 creates a folder for each broadcasting station on the cloud storage 3 in advance, and stores the pdf file of the time table of the broadcasting station in the folder of each broadcasting station. The upload means 24 does not need to upload to the cloud storage 3 pdf files of time schedules of broadcast stations that do not wish to be uploaded to the cloud storage 3 (broadcast stations that wish to receive emails).

In addition, it is desirable to upload the electronic file at a predetermined carry-in time. This is because the broadcasting station can check the timetable at the delivery time. For example, a time report created with a deadline of 10:10 is uploaded at 10:30, and a time report created with a deadline of 14:00 is uploaded at 14:30.

Also, even if there is no corresponding TVCM information, it is desirable to be notified of the result. If the result is not notified, it is difficult for the broadcasting station to determine whether there is no TVCM information or whether the upload has not been performed due to a system malfunction or the like if no electronic file has been uploaded.

FIG. 6 is a diagram showing an example of a screen displayed when the broadcast station terminal 4a of TV A accesses the cloud storage 3. As shown in FIG. As shown in the figure, the file names of the uploaded timetables are arranged in chronological order. Then, when the file name is clicked, a pdf file as shown in FIG. 4A is displayed. It is desirable that the file name contain information that identifies the broadcasting station, advertising agency, creation date of the timetable, and deadline time. In this example, a deadline of 10:10 is written as "10:00 flight", and a deadline of 14:00 is written as "14:00 flight".

Returning to FIG. 1B, the transmission means 25 transmits an email attached with a pdf file of the time table of the broadcasting station to which email transmission is desired to the email address specified by the broadcasting station (step S17). It is assumed that this e-mail address has been set in advance. It should be noted that the transmitting means 25 does not need to transmit an e-mail attached with a pdf file of a time report of a broadcasting station that does not wish to send an e-mail (a broadcasting station that wishes to upload to the cloud storage 3).

In addition, it is desirable to send the electronic file by e-mail at a predetermined carry-in time. Also, even if there is no corresponding TVCM information, it is desirable to be notified of the result. If the result is not notified, it is difficult for the broadcasting station to determine whether there is no TVCM information or whether the transmission has not been made due to a system malfunction, etc., if there is no e-mail transmission with the electronic file attached.

In order to notify the result described above, the result notification means 26 generates an electronic file indicating the upload result and the mail transmission result (step S18). Then, an e-mail attached with this electronic file is sent to the e-mail address specified in advance by each broadcasting station (step S19). With this e-mail, each broadcasting station is notified of the presence or absence of TVCM information for its own broadcasting station, that is, whether or not an electronic time report file has been uploaded, or whether an e-mail attached with an electronic time report file has been sent. It is possible to grasp whether

FIG. 7 is a diagram showing an example of an email sent as a result notification. The body of the mail contains the broadcasting station, information on the deadline, the advertising company and the number of advertisements. Also, the content of the time report that was brought in by the last deadline may be included in the body of the e-mail. The result notification e-mail lists the time communication table uploaded in step S16 or e-mailed in step S17 for the broadcasting station, and includes the advertiser, the name of the program in which the advertisement is inserted, and the broadcast date and time. This is an e-mail in which a plurality of advertisement information, including

As shown in FIG. 7, in addition to information indicating whether or not the electronic file of the time report has been uploaded (or whether or not an email with the electronic file of the time report has been sent), By showing the content itself in the body of the mail and/or in the attached file, it becomes easy to determine the content and search later without looking at the electronic file of the time report.

Each step in FIG. 1B described above is merely an example, and the processing order may be changed or omitted as appropriate. For example, the sorting process (step S14) may be performed each time TVCM information is received without waiting for the deadline (step S13).

As described above, in this embodiment, the time report is transmitted to the broadcasting station as an electronic file. Therefore, compared to paper-based management, each broadcasting station can save time and effort.

The above-described embodiments are described for the purpose of enabling a person having ordinary knowledge in the technical field to which the present invention belongs to implement the present invention. Various modifications of the above-described embodiments can be naturally made by those skilled in the art, and the technical idea of the present invention can also be applied to other embodiments. Therefore, the present invention should not be limited to the described embodiments, but should have the broadest scope in accordance with the spirit defined by the claims.

1p, 1q advertising company terminal 2 advertisement information processing device 21 advertisement information acquisition means 22 distribution means 23 electronic file generation means 24 upload means 25 transmission means 26 broadcasting station database 3 cloud storage 4a, 4b broadcasting station terminal

Claims (7)

Advertisement information acquisition means for acquiring a plurality of pieces of advertisement information each including a broadcasting station, an advertiser, a program name in which an advertisement is inserted, its broadcast date and time, and advertisement content from an advertising company;
a sorting means for sorting the plurality of pieces of advertisement information for each broadcasting station;
Electronic file generating means for generating an electronic file containing the advertiser included in the advertisement information, the name of the program in which the advertisement is inserted, the broadcast date and time, and the content of the advertisement for each broadcasting station, based on the results of the sorting;
and output means for outputting the electronic file to a corresponding broadcasting station. The output means is
upload means for uploading the electronic file to a cloud storage accessible by the corresponding broadcasting station; and
2. The advertisement information processing apparatus according to claim 1, comprising at least one of transmission means for sending said electronic file attached to an e-mail to an e-mail address designated by a corresponding broadcasting station. 3. The apparatus according to claim 1, wherein said output means outputs said electronic file generated based on the advertisement information acquired by said advertisement information acquisition means by a predetermined first time at a predetermined second time. The advertising information processing device described. 4. The advertisement information processing apparatus according to claim 1, further comprising result notification means for notifying each broadcasting station of the presence or absence of said electronic file outputted to each broadcasting station. Equipped with one or more advertising company terminals and an advertisement information processing device,
Each of the advertising company terminals sends a plurality of pieces of advertising information including a broadcasting station, an advertiser, a program name in which the advertisement is inserted, its broadcast date and time, and advertisement content,
The advertisement information processing device,
Advertising information acquisition means for acquiring the plurality of pieces of advertising information from the advertising company terminal;
a sorting means for sorting the plurality of pieces of advertisement information for each broadcasting station;
Electronic file generating means for generating an electronic file containing the advertiser included in the advertisement information, the name of the program in which the advertisement is inserted, the broadcast date and time, and the content of the advertisement for each broadcasting station, based on the result of distribution;
and output means for outputting the electronic file to a corresponding broadcasting station. Advertisement information acquiring means acquires a plurality of pieces of advertisement information each including a broadcasting station, an advertiser, a program name in which an advertisement is inserted, its broadcasting date and time, and advertisement content from an advertising company,
a sorting means sorting the plurality of pieces of advertisement information for each broadcasting station;
The electronic file generating means generates an electronic file containing, for each broadcasting station, the advertiser included in the advertisement information, the name of the program in which the advertisement is inserted, the broadcast date and time, and the content of the advertisement, based on the sorting result;
An advertisement information processing method, wherein the output means outputs the electronic file to a corresponding broadcasting station. the computer,
Advertisement information acquisition means for acquiring a plurality of pieces of advertisement information each including a broadcasting station, an advertiser, a program name in which an advertisement is inserted, its broadcast date and time, and advertisement content from an advertising company;
a sorting means for sorting the plurality of pieces of advertisement information for each broadcasting station;
Electronic file generating means for generating an electronic file containing the advertiser included in the advertisement information, the name of the program in which the advertisement is inserted, the broadcast date and time, and the content of the advertisement for each broadcasting station, based on the results of the sorting;
and an output means for outputting the electronic file to a corresponding broadcasting station.

Images