JP7270010B2 - Product purchase support device - Google Patents

Description

Application of Article 30, Paragraph 2 of the Patent Law 1) Posting on website https://www. Nitori-net. jp/ecstatic/front/orderproduct/ordercurtain2020/index. html#pid1 (posted on February 8, 2021) 2) Posting on the website (press release) https://www. Nitori hd. co. jp/news/items/ordercurtain_1. pdf (published on March 11, 2021)

TECHNICAL FIELD The present invention relates to a product purchase support device for supporting product purchases in a digital catalog listing fabric products as products.

In recent years, digital catalogs (also called electronic catalogs or web catalogs) that can be viewed on the Web like booklets have been widely used for the purpose of selling and exhibiting products (for example, Patent Document 1 ). A large number of products are generally listed in the digital catalog, and it takes a lot of time to browse all the listed products. For this reason, some digital catalogs have a search function that allows viewers (also referred to as "users") to search for desired products from the products listed in the catalog. For example, there is known a digital catalog that enables table of contents search, product number/code search, page designation search, keyword search, price range search, and the like.

Japanese Patent Publication No. 2018-500676

Digital catalogs are also known that list a large number of specific types of fabric products such as curtains, rugs, sofa covers, and the like. These fabric products are important items for coordinating the room in which they are installed (for example, bedroom, living room, children's room, etc.). In addition, it is also an item for which the user's preferences regarding the appearance of the cloth product, such as its color and style, are divided. Therefore, in the digital catalog that lists fabric products as products, we will provide a function that can support users in finding products (fabric products) that match their tastes in terms of the appearance of fabric products, keeping coordination in mind. This is useful because it can lead to product purchase. However, since conventional digital catalogs do not have such a support function, it is difficult for users to find products that meet their tastes in terms of the appearance of cloth products, and it is difficult to purchase products. be.

The present invention has been made in view of these problems, and can assist users in searching for and purchasing products that suit their tastes regarding the appearance of fabric products in a digital catalog listing fabric products as products. An object of the present invention is to provide a product purchase support device that is easy to use.

In order to achieve the above object, the product purchase support device according to the present invention comprises an EC site (for example, the mail-order site 200 in the embodiment) where cloth products can be purchased, and product information corresponding to the cloth products sold by the EC site. An information terminal (for example, the client terminal 5 in the embodiment) that can be connected to an EC management server (for example, the Web server 3 in the embodiment) that manages a digital catalog in which at least a part is recorded, and that is equipped with a display device and an input device. ) is superimposed on the color condition (e.g., color in the embodiment) and the atmosphere condition (e.g., style in the embodiment) selected by the user in the digital catalog to narrow down the search. A search result acquisition unit that acquires only predetermined simplified information from the EC management server from the above, and a corresponding product from among product information corresponding to specific simplified information selected by the user from a plurality of the simplified information a detailed information acquisition unit that acquires detailed information including both a distant view and a near view image from the EC management server, a display control unit that displays the detailed information on the display device, and the distant view displayed on the display device Alternatively, by the user's input operation from the input device to the drawing area of one of the images of the foreground, the purchase page information of the product corresponding to the image on the EC site is acquired from the EC management server, and the EC It functions as an EC site contact section that allows access to the site's product purchase page (for example, the product order page 210 in the embodiment). The search result acquisition unit, the detailed information acquisition unit, and the EC site communication unit are configured by, for example, the web browser 52 in the embodiment.

In the present invention, acquisition of simplified information by the search result acquisition unit is performed by searching a product information database (for example, the product information database 120 in the embodiment) set in the digital catalog, and the display control unit It is preferable to display the product introduction page in the digital catalog as the detailed information.

In the present invention, product information relating to curtains as fabric products is recorded in the digital catalog, and a combination of a drape curtain and a lace curtain is recorded on the same page as a coordination proposal on the product introduction page. preferable.

Further, in the present invention, the display control unit displays a selection input screen for search conditions including at least color conditions and atmosphere conditions set in the digital catalog prior to acquisition of the simplified information by the search result acquisition unit. A search result screen displaying a list of simplified information as a search result may be displayed on the display device together with the selection input screen of the search condition prior to the acquisition of the detailed information by the detailed information acquisition unit. preferable.

Further, in the present invention, it is preferable that the foreground image is an image of a pattern substantially corresponding to a repeating unit in a predetermined repeating pattern applied to a cloth product.

According to the product purchase support device according to the present invention, in a digital catalog containing product information corresponding to cloth products, by superimposing color conditions and atmosphere conditions selected by the user and performing a narrowed search, product information can be obtained. Since only predetermined simple information is obtained from each of the above, it is possible to quickly find a product that meets the user's preference regarding the appearance of the cloth product. Further, from among the product information corresponding to the specific simplified information selected by the user from among the plurality of acquired simplified information, the detailed information including both the distant view and the near view image of the corresponding product is acquired and displayed on the display device. Since the information is displayed, the user can quickly check whether the appearance of the product matches his/her preference based on the displayed image, so that it does not take time to select the product. Furthermore, by the user's input operation from the input device to the drawing area of the image displayed on the display device, the purchase page information of the product on the EC site corresponding to the image is acquired from the EC management server, and the product on the EC site is acquired from the EC management server. Since the purchase page is accessed, the user can quickly shift from the digital catalog to the EC site and easily perform the product purchase procedure on the product purchase page on the EC site.

1(A) is a schematic diagram showing the overall configuration, and (B) is a functional block diagram of a web server and a client terminal in a digital catalog product purchase system including a product purchase support device according to an embodiment of the present invention. FIG. (A) is a functional block diagram of a digital catalog database possessed by the web server, and (B) is a functional block diagram of a web browser possessed by the client terminal, in the digital catalog product purchasing system. It is explanatory drawing which shows roughly the whole function of the said goods purchase assistance apparatus. FIG. 4 is a schematic diagram showing an example layout of a product information database set in an order curtain digital catalog in the digital catalog product purchasing system; FIG. 4 is a schematic diagram illustrating a home page of the order curtain digital catalog; FIG. 4 is a schematic diagram illustrating a search condition input screen of the order curtain digital catalog; It is a schematic diagram which shows an example of the goods search result in the said order curtain digital catalog. FIG. 11 is a schematic diagram showing another example of product search results in the order curtain digital catalog; FIG. 10 is a schematic diagram illustrating an example of a listing page of selected products based on product search results in the order curtain digital catalog; It is a figure which shows the specific example of the said publication page. FIG. 10 is a schematic diagram illustrating an operation for shifting from the listing page of the corresponding product to the product ordering page of the mail-order site; It is a schematic diagram which illustrates the said goods order page. It is a flow chart which shows the flow of goods search processing in the above-mentioned order curtain digital catalog.

Preferred embodiments of the present invention will now be described with reference to the above drawings. This embodiment shows a case where the present invention is applied to a curtain as an example of a cloth product. First, with reference to FIGS. 1 to 4, the general configuration and functions of a digital catalog merchandise purchase system including a merchandise purchase support device according to an embodiment of the present invention will be described.

A digital catalog product purchase system 1 shown in FIG. 1A includes a web server 3 (constituting a product purchase support device in this embodiment) capable of distributing an order curtain digital catalog 100 (see FIG. 3) via the Internet 7. ) and a plurality of client terminals 5 that can access the Web server 3 via the Internet 7 . In FIG. 1A, four client terminals 5A to 5D (referred to as "client terminals 5" when not distinguished) are illustrated, but in reality, more client terminals access the web server 3. It is possible. The client terminal 5 is an information terminal such as a PC or a mobile terminal (including a smart phone or a tablet terminal) used by each user.

As shown in FIG. 1B, the web server 3 includes a computing unit 31 and a storage unit 33. The computing unit 31 has a web service unit 31. The storage unit 33 stores a digital catalog database 35 and a mail order site. A database 37 is stored. The web service unit 31 reads a request from a client terminal 5 (a web browser 52 to be described later) that has accessed the web server 3 and transmits the requested information to the client terminal 5 . In addition, the Web service unit 31 provides various information (for example, orderer information, name, color, size, order quantity of the ordered product, etc.) that is input by the user and processed as data on the mail-order site 200 (see FIG. 3). information, delivery date, delivery address, and payment terms) processing function, settlement function, etc. The digital catalog database 35 stores various data and the like necessary for enabling the client terminal 5 to use the order curtain digital catalog 100 (see FIG. 3). For example, as shown in FIG. 2A, the digital catalog database 35 contains data and programs such as an application program 36a, page image data 36b, digital catalog control data 36c, mail order site link data 36d, and search specification data 36e. (collectively referred to as "digital catalog data 36").

The application program 36 a is a program for making the order curtain digital catalog 100 function on the client terminal 5 , and the page image data 36 b is image data displayed on each page of the order curtain digital catalog 100 . The digital catalog control data 36c is data for controlling the order curtain digital catalog 100 in the client terminal 5, and the mail order site link data 36d associates the order curtain digital catalog 100 with the mail order site 200 (see FIG. 3). This is data for (associating). The specification data for search 36e is data in which the specifications of each product are summarized for each product, which is used when searching for products in the order curtain digital catalog 100. FIG. The mail order site database 37 stores various data (including product order page data) for constructing a mail order site 200 for mail-order sales of products listed in the order curtain digital catalog 100 . The order curtain digital catalog 100 is written in html5, and the digital catalog control data 36c and the like are realized in javascript.

The order curtain digital catalog 100 has a function of a product search database (referred to as a "product information database") that is used in the product search process to be described later. FIG. 4 shows an example of the layout of this product information database. The product information database 120 shown in FIG. 4 includes a product code field 121 that stores attribute information on product codes for identifying each product, and a product name field that stores attribute information on product names (product names). 122, a classification field 123 that stores attribute information about the classification of each product (details will be described later), a color field 124 that stores attribute information about the color of each product (details will be described later), and a style of each product (details will be described later). ), and a functionality field 126 that stores attribute information about the functionality of each product (details will be described later).

As shown in FIG. 1B, the client terminal 5 includes a computing unit 51 capable of executing various programs, a storage unit 53 storing various programs and various data, and a display unit 55 configured by a display monitor or the like. , an input unit 57 composed of a keyboard, a mouse, a touch panel, etc., and is configured to be connectable to an output device 59 such as a printer. The computing unit 51 has a web browser 52 that communicates with the web server 3 (web service unit 31 ) to receive the digital catalog data 36 and display the order curtain digital catalog 100 . The digital catalog data 36 (application program 36a, page image data 36b, digital catalog control data 36c, mail-order site link data 36d, and search specification data 36e) obtained from the web server 3 by the web browser 52 are stored in the storage unit 53. It is temporarily stored. The Web browser 52 performs data communication processing with the Web service section 31 described above, and functions as a search result acquisition section 52a, a detailed information acquisition section 52b, and an EC site contact section 52c as shown in FIG. 2(B). Further, the calculation unit 51 includes a display control unit 51 a that controls display on the display unit 55 .

The order curtain digital catalog 100 is an electronic catalog used by the user of the client terminal 5 to select and order (purchase) desired curtains and curtain-related products. 36, it is displayed on the display unit 55 by the Web browser 52 and can be used (product search, browsing). The order curtain digital catalog 100, as shown in FIG. (Curtain) page (digital catalog product page 160) is displayed. In addition, the fabric image displayed on the digital catalog product page 160 (the state of the fabric of the curtain, the pattern attached to the fabric, the pattern, etc.) can be clicked with a mouse or the like (a touch pen or finger on the touch panel, etc.) ), the digital catalog product page 160 shifts to the corresponding product order page 210 of the mail order site 200 (the data of the corresponding product order page 210 is received by the web browser 52 from the web server 3 and displayed. (displayed in section 55).

Next, functions of the order curtain digital catalog 100 will be described with additional reference to FIGS. 5 to 12. FIG. In the order curtain digital catalog 100, the web browser 52 of the client terminal 5 communicates with the web server 3, receives delivery of the digital catalog data 36 from the web server 3, and temporarily stores it in the storage unit 53, as described above. By doing so, it is displayed on the display unit 55 of the client terminal 5 and can be used (product search, browsing). The digital catalog data 36 is distributed from the web server 3 to the client terminal 5 by, for example, the user of the client terminal 5 entering the URL of the order curtain digital catalog 100 in the address bar (not shown) of the web browser 52. become executable. The web browser 52 that receives the digital catalog data 36 displays the home page 105 of the order curtain digital catalog 100 on the display unit 55 (see FIG. 5).

The home page 105 is roughly divided into a left side area of the screen and a right side area of the screen. In the area on the left side of the screen, a mail order site button BN1, a table of contents button BN2, and a search button BN3 are displayed in the upper part of the area, and a digital catalog product search screen 110 (search condition input screen 111 and search result display screen 112) are displayed below them. ) is configured to be displayable. The mail order site button BN1 is a button provided with a link (hyperlink) to the home page 105 of the mail order site 200, and the user of the client terminal 5 operates the mouse or the like to move the cursor CR onto the mail order site button BN1. and perform a click operation or the like to move to the home page of the mail order site 200 (the Web browser 52 communicates with the Web server 3, receives the data of the home page of the mail order site 200 from the Web server 3, and displays the data). It's becoming The table of contents button BN2 is a button provided with a link to the table of contents page (not shown) of the order curtain digital catalog 100, and the user operates the mouse or the like to move the cursor CR over the table of contents button BN2 and click it. etc., the table of contents page of the order curtain digital catalog 100 is displayed (the Web browser 52 reads the data of the table of contents page from the storage unit 53 and displays it).

The search button BN3 is a button provided with a link to the digital catalog product search screen 110 (search condition input screen 111 and search result display screen 112) of the order curtain digital catalog 100, and the user operates the mouse or the like to search. By moving the cursor CR over the button BN3 and performing a click operation or the like, the digital catalog product search screen 110 is displayed (the Web browser 52 reads the data of the digital catalog product search screen 110 from the storage unit 53 and displays it). do). A search condition input screen 111 displayed by operating the search button BN3 is partitioned into six areas in the vertical direction, as shown in FIG.

In the uppermost (first) area of the search condition input screen 111, a product code entry frame EN1 and a product name entry frame EN2 are displayed. The product code entry frame EN1 is used when the product code (product number) of the product (curtain) to be searched is used as a search condition. By moving the cursor CR to and performing a click operation or the like, it is possible to input the product code into the frame using a keyboard or the like. The product name entry frame EN2 is used when the product name of the product (curtain) to be searched is used as a search condition. By moving and performing a click operation or the like, it is possible to input the product name into the frame using a keyboard or the like.

In the area of the second stage of the search condition input screen 111, four classification selection fields SC1 to SC4 are displayed. These category selection columns SC1 to SC4 are columns used when searching by selecting categories of products (curtains) as search conditions, and are so-called check boxes. By moving the cursor CR over any of the selection columns SC1 to SC4 and performing a click operation, etc., it is possible to indicate that the product category corresponding to the category selection column has been selected in the category selection column in which the click operation, etc., has been performed. , for example, a circular mark is entered and displayed. Note that the category selection fields SC1 to SC4 correspond to four product categories of drape, lace, tassel/line drop, and option processing.

Fifteen color selection fields SC11 to SC25 are displayed in the third stage area of the search condition input screen 111. FIG. These color selection fields SC11 to SC25 select the color of the product (curtain) (for example, the color of the fabric of the product or the color of the pattern or pattern attached to the fabric, which is suitable for imagining the product). It is a field used when searching by selecting it as a search condition, and is a check box. The color selection fields SC11 to SC25 correspond to 15 different colors: rose, red, purple, peach, yellow, orange, green, blue, navy, gray, black, ivory, white, beige, and brown. there is These 15 colors are set in consideration of general user preferences for curtain colors, and constitute search conditions related to curtain coordination. These are configured so that a plurality of them can be selected simultaneously.

In the fourth row area of the search condition input screen 111, seven style selection fields SC31 to SC37 are displayed. These style selection fields SC31 to SC37 are fields used when searching by selecting the style (style, atmosphere) of the product (curtain) as a search condition, and are check boxes. The style selection columns SC31 to SC37 correspond to seven styles of simple, natural, feminine, vintage, Japanese, casual, and kids. These are configured so that a plurality of them can be selected simultaneously. These seven types of styles are set in consideration of the general user's preference for the style of curtains, and constitute search conditions related to the coordination of curtains. In this embodiment, a refinement search related to coordination is performed to narrow down curtains corresponding to the user's preference for the appearance of curtains based on search conditions (color and/or style) related to coordination of curtains (cloth products). It is possible. The six styles of natural, feminine, vintage, Japanese, casual, and kids create a unique atmosphere, but simple does not create a unique atmosphere. caught. In this embodiment, by including such "simple" in the item of style, it is possible to expand the range of choices regarding style and to meet user's taste. In addition to the above styles, for example, it is possible to set an appropriate style such as modern or country.

Twenty functionality selection columns SC41 to SC60 are displayed in the fifth row area of the search condition input screen 111. FIG. These functionality selection fields SC41 to SC60 are fields used when searching by selecting the functionality of the product (curtain) as a search condition, and are check boxes. In addition, the functionality selection columns SC41 to SC60 are shape memory, light shielding grade 1, light shielding grade 2, light shielding grade 3, lined, heat retention, chain weight, flame retardant, wide fabric, seamless, UV cut, image shielding, shielding. It corresponds to 20 types of functionality such as heat, antiallergic substance, mirror, antibacterial, sound insulation, daylighting, washing OK, and ventilation.

A search clear button BN8 is displayed in the bottom (sixth) area of the search condition input screen 111 . This search clear button BN8 is a button operated by the user when clearing the search conditions and search results (described in detail later) of the product (curtain). Search conditions and search results are cleared by moving the cursor CR and performing a click operation or the like.

When a search condition is entered on the search condition input screen 111 , a predetermined search process (details will be described later) is performed by the web browser 52 according to the entered search condition, and the search result is displayed on the search result display screen 112 . be. For example, as shown in FIG. 7, when "rose" is selected as a search condition in the color item on the search condition input screen 111, search processing based on that one search condition (narrowing down by one search condition related to coordination) is performed. search) is executed, and simplified data (also referred to as “spec data”) regarding the product that matches the search conditions is displayed in the product data display field 113 of the search result display screen 112 . The specification data of each product displayed in the product data display column 113 is displayed for each row. The product specification data in each row is classified into category ("Rose" in this example), product code and product name and displayed.

A vertical scroll bar 114 is displayed on the right side of the product data display field 113 on the search result display screen 112 . The vertical scroll bar 114 displays a scroll knob 114a in the vertical scroll bar 114 when the number of products that match the search conditions exceeds the number of products that can be displayed in the product data display field 113. . By moving the scroll knob 114a within the vertical scroll bar 114 by operating the mouse or the like, the spec data of the product not displayed in the data product data display column 113 is displayed in the product data display column 113. It is possible to do so.

Further, as shown in FIG. 7, when "rose" is selected in the color item as a search condition on the search condition input screen 111 and "natural" is selected in the style item as another search condition, the two searches are performed. A search process based on conditions (refine search by superimposing two search conditions related to coordination, AND search) is executed, and simplified data related to products that match the two search conditions (in this example, two product data) is displayed in the product data display column 113 . As in this case, the scroll knob 114a is not displayed in the vertical scroll bar 114 when the number of products that match the search conditions is less than the number of products that can be displayed in the product data display field 113. FIG.

As shown in FIG. 8, when the user operates the mouse or the like to move the cursor CR to a line of arbitrary product specification data displayed in the product data display column 113, the product specification data to which the cursor CR is moved is displayed. line changes (eg, underlined), and the display mode of the cursor CR changes (eg, changes from an arrow-like shape to a hand-like shape). In this state, when the user performs a click operation or the like, a digital catalog product page 160 on which the product corresponding to the product specification data for which the click operation or the like is performed is displayed. That is, a link is provided in each row of product specification data displayed in the product data display column 113, and the user operates a mouse or the like to move the cursor CR to a row of product data and click. etc., the Web browser 52 retrieves from the storage unit 53 a digital catalog product listing the selected product as detailed information on the product (also referred to as a "selected product") corresponding to the product specification data for which the click operation or the like is performed. The data of the page 160 is read out and displayed.

As shown in FIG. 9, the digital catalog product page 160 is divided into left and right pages. This example shows a case in which different products are displayed on two left and right pages (the same product may be displayed over two pages). Here, the description will be made with the left page as the listing page of the selected product (page 17 in FIG. 9) and the right page as the next page in the order curtain digital catalog 100 (page 18 in FIG. 9). On the digital catalog product page 160 (the page on which the selected product is posted), in addition to the product description column 161 that displays the product description (description of the type of fabric, functionality, etc. of the selected product), an installation example image IM11,
Cloth images IM12 and IM13 are displayed. The installation example image IM11 shows an installation example of the selected product (for example, when the selected product is a drape curtain, the drape curtain is combined with the recommended lace curtain and installed in the window of the living room, bedroom, or the like). It is a distant view image. This installation example image IM11 can be used as a reference image that the user refers to when considering room coordination. The fabric image IM12 is a foreground image showing the fabric of the drape curtain, which is the selected product, so that its patterns and patterns are easy to understand. The fabric image IM13 is a lace curtain suitable for combining with the drape curtain, which is the selected product. This is a close-up image showing the fabric in such a way that its patterns, patterns, etc. are easy to understand. By posting the installation example image IM11 and the fabric images IM12 and IM13 side by side in the same article listing page in this way, the user who sees them can easily imagine the state of being coordinated with the article (curtain).

FIG. 10 shows a specific example of the product listing page. In this product listing page, as shown in FIG. 10, a background image in which a drape curtain with a repeating pattern (in this example, a repeating pattern including leaves) is combined with a lace curtain is displayed as an installation example image IM11. A foreground image of the pattern substantially corresponding to the repeating unit of the pattern is displayed as the texture image IM12. Displaying the texture image IM12 in this way makes it easier for the user who sees the texture image IM12 to grasp the detailed state of the repeated pattern. In addition, in order to harmonize with the botanical-patterned light-colored drape curtain, the lace curtain is coordinated with a single light-colored narrow striped one that has excellent image shielding properties.

As shown in FIG. 9, a favorite button BN11 is also displayed on the digital catalog product page 160 (the page on which the selected product is posted). This favorite button BN11 is a button that can be operated by performing a click operation with a mouse or the like when the user is interested in the product displayed on the page of the selected product. Products displayed on the listing page are registered as favorite products. Information about this favorite product is transmitted from the Web browser 52 to the Web server 3 by a cookie that is exchanged between the Web server 3 and the Web browser 52 when they communicate with each other. can be registered. Also, when registering a product as a favorite, it is possible to record a memo regarding the product as a favorite. For example, the favorite product can be recorded by the user by operating a keyboard or the like with a memo indicating whether the product is for the living room or the bedroom.

Further, when the digital catalog product page 160 (the page on which the selected product is displayed) is displayed, the display unit 55 also displays a next page button BN4, a last page button BN5, a previous page button BN6, and a first page button BN7. These page buttons BN4 to BN7 are buttons that can be operated by clicking a mouse or the like when the user wants to switch pages of the order curtain digital catalog 100 displayed on the display unit 55. FIG. By operating these page buttons BN4 to BN7, the pages of the order curtain digital catalog 100 displayed on the display unit 55 are switched (for example, when the next page button BN4 is operated, the next two pages are displayed). display).

When the digital catalog product page 160 is displayed, the display unit 55 also displays a mail order site button BN1, a table of contents button BN2, and a search button BN3. works in the same way as For example, when the search button BN3 is operated, the digital catalog product search screen 110 (search condition input screen 111 and search result display screen 112) is displayed so as to overlap the listing page (left page) of the selected product. However, if a product search has been performed (a search condition is entered on the search condition input screen 111 and the search result is displayed on the search result display screen 112), the digital catalog product search screen remains in that state. 110 is displayed. Therefore, when the user newly designates a product of another product specification data displayed on the search result display screen 112 as a selected product, the publication page of the selected product can be displayed.

As shown in FIG. 11, on the digital catalog product page 160 (the page on which the selected product is displayed), the user operates the mouse or the like to place a cursor on the displayed fabric image (here, the fabric image IM12). When the CR is moved, the display mode of the cursor CR changes (for example, it changes from an arrow-shaped mode to a hand-shaped mode, and a mark suggesting transition to the mail-order site 100 is attached). In this state, when the user performs a click operation or the like, an order page (corresponding product order page 210 (see FIG. 12)) of the product (drape curtain) corresponding to the fabric image IM12 for which the click operation or the like was performed is displayed on the mail order site 200. ) is displayed on the display unit 55 . That is, the fabric image IM12 (the same applies to the fabric image IM11) is provided with a link to the corresponding product order page 210 of the mail-order site 200, and the user operates the mouse or the like to move the cursor CR on the fabric image IM12. By moving and performing a click operation or the like, the digital catalog product page 160 is shifted to the relevant product order page 210 of the mail order site 200 (the data of the relevant product order page 210 is received by the web browser 52 from the web server 3 and displayed. (displayed in section 55). In the digital catalog product page 160, when the user operates the mouse or the like to move the cursor CR onto the fabric image IM13 and perform a click operation or the like, the product (lace curtain) corresponding to the fabric image IM13 is available for mail order. The relevant product order page 210 on the site 200 is displayed on the display unit 55 . In this embodiment, the link to the mail-order site is embedded only in the fabric image IM12 as described above, but it may also be embedded in the installation example image IM11. You can smoothly transition to product purchase while keeping the intuitive design selection feeling.

As shown in FIG. 12, the corresponding product order page 210 of the mail order site 200 includes a product name display field 211 displaying the product name, a product description field 212, and a plurality of product images (product images IM21 to IM23). is displayed. In addition, on the corresponding product order page 210, order content input fields 213 for inputting the order content of the product (size of width, length, etc.), order conditions of the product (quantity, etc.), order conditions, etc. An order entry field 214 is also displayed in which a price corresponding to the order is displayed. On this product order page 210, the user can order and purchase the product by inputting necessary items and performing necessary order operations by operating a mouse or the like. Outside of FIG. 12, selection input items such as the width and length of the curtain and the presence or absence of lining are also set. This setting allows the user to concentrate deeply on design selection when viewing the order curtain digital catalog 100 .

As shown in FIG. 5, the home page 105 of the order curtain digital catalog 100 also displays representative product images IM1 to IM9. Representative product images IM1 to IM6 are images of representative drape curtains corresponding to rose, yellow, green, blue, and ivory colors, respectively, and representative product images IM7 to IM8 are images of Japanese and kids styles, respectively. FIG. 2 is an image of a corresponding representative drape curtain; FIG. A representative product image IM9 is an image of a representative lace curtain. On the home page 105, when the user operates the mouse or the like to move the cursor CR to any of the displayed representative product images IM1 to IM9 and perform a click operation or the like, the representative product image for which the click operation or the like was performed is displayed. A page showing a product corresponding to the product image (for example, if the clicked representative product image is the representative product image IM1, the product representing the “rose” color) is displayed on the display unit 55. It has become. That is, the representative product images IM1 to IM9 are provided with links, and when the user operates a mouse or the like to move the cursor CR onto a certain representative product image and perform a click operation or the like, the Web browser 52 is displayed. The data of the page on which the product corresponding to the representative product image for which the click operation or the like is performed is read from the storage unit 53 and displayed.

Next, with additional reference to FIG. 13, product search processing executed by the client terminal 5 (Web browser 52) in the order curtain digital catalog 100 will be described. In this product search process, as shown in FIG. 11, first, user input data (search condition data input or selected on the search condition input screen 111) is acquired (step S1). Next, product spec data (spec data of each product listed in the order curtain digital catalog 100) is obtained (step S2). It should be noted that the product specification data is stored for each row on the data table of the product information database 120 (see FIG. 4). Acquisition of product specification data here is performed by reading product specification data corresponding to each row from the data table row by row (in order from the first row).

Next, it is determined whether or not the product link destination page (the page on which the product corresponding to the acquired product specification data is posted) exists in the order curtain digital catalog 100 (step S3). Here, when the product link destination page exists, the process proceeds to step S4, and when it does not exist, the process proceeds to step S12. In step S4, the product code data input on the search condition input screen 111 and the product specification data acquired in step S2 are compared (to see if they match). If no product code is entered, matching processing is not performed here. Next, the product name data input on the search condition input screen 111 is compared with the product specification data acquired in step S2 (step S5). If the product name is not entered, matching processing is not performed here.

Next, the data of the category (product category) selected on the search condition input screen 111 is compared with the product specification data acquired in step S2 (step S6). If no product category is selected, matching processing is not performed here. Next, the color data selected on the search condition input screen 111 is compared with the product specification data acquired in step S2 (step S7). If no color is selected, matching processing is not performed here. Subsequently, the style data selected on the search condition input screen 111 is compared with the product specification data acquired in step S2 (step S8). If no style is selected, matching processing is not performed here. Further, the functionality data selected on the search condition input screen 111 is compared with the product specification data acquired in step S2 (step S9). If no functionality is selected, no matching is done here.

Next, as a result of matching processing in steps S4 to S9, it is determined whether or not one or more search conditions (product code, product name, category, color, style) match (step S10). Here, if one or more match the search condition, the process proceeds to step S11, and if not even one match, the process proceeds to step S12. In step S11, the product specification data is stored in the search result storage area set in the storage unit 53, and the process proceeds to step S12. In step 12, the next product specification data row (the next row in which the product specification data acquired in step S2 in the data table is stored) is referred to. Then, it is determined whether or not the next product specification data row referred to is the end of the data table row (the product specification data is not stored in the last row of the data table) (step S13). Here, if it is the end of the data table line, the process proceeds to step S14, and if it is not the end of the data table line, the process returns to step S2. In step S14, the product specification data stored in the search result storage area is displayed on the search result display screen 112 as the search result. When the search clear button BN8 is operated after the search process is executed, the product specification data displayed on the search result display screen 112 is cleared and stored in the search result storage area. Product spec data is also cleared.

According to the product purchase support device described above, a narrow search is performed by designating the color and style of the curtain as search conditions for the coordination of curtains (products), and curtains that suit the user's taste are selected and lead to purchase. Is possible. In the above embodiment, the order curtain digital catalog 100 is used in which a plurality of curtains are listed as fabric products, but the present invention is not limited to this, and fabric products other than curtains such as rugs and sofa covers are listed. You may make it use the digital catalog provided. Also, the digital catalog may be provided with a VR function (virtual reality function) that allows the user to simulate the coordination of the cloth products published in the digital catalog. Also, as a search condition in the digital catalog, the price range of the product may be specified. Also, a web server that distributes the digital catalog and a web server that manages the mail-order site may be set separately. In addition, on the product order page of the mail-order site, not only the product selected in the digital catalog (for example, drape curtains), but also products that are suitable for combining with the product, such as recommended lace curtains posted in the digital catalog, can be displayed together. It may be possible to order from

1 Digital catalog product purchase system 3 Web server 5 (5A to 5D) Client terminal 7 Internet 52 Web browser 55 Display unit 100 Order curtain digital catalog 110 Digital catalog product search screen 111 Search condition input screen 112 Search result display screen 160 Digital catalog product Page 200 Mail order site 210 Corresponding product order page BN3 Search button BM8 Search clear button

Claims (3)

A product purchase support device comprising an EC management server for managing an EC site where cloth products can be purchased and a digital catalog recording at least a part of product information corresponding to the cloth products sold by the EC site. ,
a computing unit having a web service unit;
a storage unit in which a digital catalog database and an EC site database are stored;
The EC site database stores data for configuring the EC site,
The computing unit of the product purchase support device,
an information terminal connectable to the product purchase support device and equipped with a display device and an input device;
Only predetermined simple information is selected from each item of product information related to the first cloth product obtained by superimposing the color condition and the atmosphere condition selected by the user in the digital catalog and performing a narrow search. a search result acquisition unit that acquires data from a database;
Obtaining from the digital catalog database detailed information including both a distant view and a near view image of the corresponding product from among the product information corresponding to the specific simplified information selected by the user from among the plurality of predetermined simplified information detailed information acquisition unit for
a display control unit for displaying the detailed information on the display device; and
Purchasing a product corresponding to the image on the EC site from the digital catalog database by a user's input operation from the input device to the drawing area of the image of either the distant view or the near view displayed on the display device Acquire page information and function as an EC site contact unit that accesses the product purchase page of the EC site,
Acquisition of the predetermined simplified information by the search result acquisition unit is performed by searching a product information database set in the digital catalog,
The display control unit displays a product introduction page in the digital catalog as the detailed information,
The display control unit displays, on the display device, a search condition selection input screen including at least color conditions and atmosphere conditions set in the digital catalog prior to acquisition of the predetermined simplified information by the search result acquisition unit. and displaying, on the display device, a search result screen for displaying a list of the predetermined simplified information as a search result together with the selection input screen for the search condition prior to the acquisition of the detailed information by the detailed information acquisition unit. let
The distant view is a distant view related to a combination of the first cloth product and a second cloth product that proposes coordination with the first cloth product, and the near view is a close view related to the first cloth product. and a close view of the second cloth product, and the one and two close views are displayed side by side on the same product listing page on the display device. The digital catalog records product information about curtains as cloth products, and the product introduction page includes a combination of a drape curtain as the first cloth product and a lace curtain as the second cloth product. is recorded on the same page as the coordination proposal. 3. The foreground image of the first cloth product according to claim 1 or 2, wherein the foreground image of the first cloth product comprises a pattern image from which a detailed state of a repeating unit in a predetermined repeat pattern applied to the first cloth product can be grasped. Product purchase support device.

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