JP7415577B2 - Campaign management system and campaign management method - Google Patents

Description

The present invention relates to a campaign management system and campaign management method in which application ticket data is issued to purchasers of products targeted for campaigns such as closed sweepstakes, and campaign applications are digitized.

BACKGROUND ART In order to promote product sales or as part of marketing activities to collect customer information, campaigns have traditionally been carried out in which purchasers of products are given prizes by lottery or points are awarded. An analog campaign that involves cutting out the barcode from paper cartons and pasting it on postcards continues to be used to a certain extent.

However, the campaign to cut out barcodes from paper cartons requires time and effort on the part of consumers and the cost of mailing the postcards, and manufacturers also have the problem of incurring the cost of managing physical postcards (personal information).

Therefore, in terms of campaign management methods, web campaigns have become mainstream, as in Patent Document 1, in which the two-dimensional code of the product is read with the camera of the customer's mobile terminal device, and the winning determination and point management are performed on the server. There is.

In web campaigns, products are sold by pasting stickers (labels) with campaign information and prize details on them. The label also includes the URL of the organizer's homepage and a serial number for determining eligibility and suitability of the application. Those who purchase the product use a personal computer or mobile phone to access the homepage of the campaign organizer and submit their serial number to apply.

In the web campaign, the 2D code is hidden using double-layered labels and scratch printing to prevent people from spying on the 2D code and fraudulently applying for the product before purchasing the product.

Japanese Patent Application Publication No. 2006-331382

However, the conventional method of hiding codes in web campaigns requires label base materials, scratch printing, and label pasting costs, so alternative methods are needed for products that are sold in large quantities, such as beverages and alcoholic beverages.

On the other hand, with the advancement of image authentication technology that photographs product and package images and matches their feature points, product identification and individual identification technology using the same technology, for example, technology that matches object fingerprints and screw mold patterns with the actual object. Progress is being made in the development and practical application of authentication and individual identification technology based on print fluctuations in barcodes and two-dimensional codes.

However, when applying image authentication technology to a campaign management system, it is essential to hide the object in some way, similar to the code hiding method, but it is not possible to use conventional scratching or double-layer labels. Alternatively, it has been difficult to use image authentication technology in campaign management systems due to cost considerations.

An object of the present invention is to obtain a campaign management system that uses a purchase proof method that can provide purchase proof at a low cost, instead of the code hiding method used in the conventional web campaign management system described above.

In order to solve the above-mentioned problems, the present invention provides a campaign management system that uses a customer's mobile terminal device for photographing a product identification information pattern display, an individual identification information creation device, a management server, and a product individual identification information database. There it is,
The individual identification information creation device has means for creating flat display individual identification information and curved display individual identification information of the product identification information pattern display,
The product individual identification information database stores the planar display object individual identification information and the curved surface display object individual identification information in association with a product identification code,
The management server includes means for reading a product identification code from customer photographed image data of an identification information pattern display body taken by a customer's mobile terminal device, means for extracting individual identification information of the customer photographed display body, and purchase determination means. has
The purchase determination means compares the individual identification information of the customer photographed display object with the individual identification information of the planar display object and the individual identification information of the curved display object stored in the product individual identification information database, and determining that the product of the customer photographed image data has been purchased when the individual identification information of the customer photographed display body has a higher degree of coincidence with the individual identification information of the planar display body than the individual identification information of the curved display body; It is a campaign management system featuring:

With this configuration, the present invention has the effect of providing a campaign management system that reduces the cost of purchase proof in a web campaign.

Further, the present invention provides the above-mentioned campaign management system, comprising:
The individual identification information creation device includes means for reading an identification code of the product from image data obtained by photographing an identification information pattern display body of the product in a flat state, a means for extracting display body individual identification information, and the identification information. comprising an image correction means for creating second image data by image-correcting the image data according to the curvature of the curved surface of the product to which the pattern display body is applied;
The individual identification information creation device includes:
storing the display object individual identification information in the product individual identification information database as planar display object individual identification information linked to the identification code of the product;
The second display body individual identification information is extracted from the second image data and stored in the product individual identification information database as curved display body individual identification information linked to the product identification code. It is a campaign management system.

Further, the present invention provides the above-mentioned campaign management system, comprising:
The individual identification information creation device has means for reading an identification code of a product from image data obtained by photographing an identification information pattern display body of the product, and a means for extracting display body individual identification information,
The individual identification information creation device,
The identification code of the product is read from the image data obtained by photographing the identification information pattern display body in a flat state, the individual identification information of the display body is extracted, and the individual identification information of the display body is linked to the identification code of the product. Stored in the product individual identification information database as display body individual identification information,
The identification code of the product is read from the second image data obtained by photographing the identification information pattern display object in the curved state, and the individual identification information of the second display object is extracted, and the curved surface shape is linked to the identification code of the product. This is a campaign management system characterized in that display object individual identification information is stored in the product individual identification information database.

The present invention also provides a campaign management method using a customer's mobile terminal device for photographing a product identification information pattern display body, an individual identification information creation device, a management server, and a product individual identification information database,
The individual identification information creation device creates flat display individual identification information and curved display individual identification information of the product identification information pattern display, and links them to the product identification code and stores them in the product individual identification information database. Let me remember,
The management server reads the product identification code from customer photographed image data of the identification information pattern display body taken by the customer's mobile terminal device, and also extracts the customer photographed display body individual identification information,
The purchase determination means of the management server compares the customer photographed display object individual identification information with the planar display object individual identification information read from the product individual identification information database and the curved surface display object individual identification information, When the customer photographed display object individual identification information matches the planar display object individual identification information more closely than the curved display object individual identification information, the product of the image data is determined to have been purchased. This is a unique campaign management method.

The present invention also provides the above campaign management method, comprising:
The individual identification information creation device,
The identification code of the product is read from the image data of the flat identification information pattern display body of the product, the individual identification information of the display body is extracted, and the individual identification information of the display body is linked to the identification code. storing it in the product individual identification information database as the attached flat display object individual identification information,
Create second image data by correcting the image data according to the curvature of the curved surface of the product to which the identification information pattern display body is attached, and derive the second display body individual identification information from the second image data. This campaign management method is characterized in that the information is extracted and stored in the product individual identification information database as curved display object individual identification information linked to the identification code of the product.

The present invention also provides the above campaign management method, comprising:
The individual identification information creation device,
The identification code of the product is read from the image data of the flat identification information pattern display body of the product, the individual identification information of the display body is extracted, and the individual identification information of the display body is linked to the identification code. storing it in the product individual identification information database as the attached flat display object individual identification information,
The identification code of the product is read from the second image data obtained by photographing the curved identification information pattern display body of the product, and the individual identification information of the second display body is extracted and linked to the identification code. This campaign management method is characterized in that the curved display body individual identification information is stored in the product individual identification information database.

In the present invention, a management server extracts customer-photographed display object individual identification information from customer-photographed image data of an identification information pattern display object photographed by a customer's mobile terminal device, and reads the data from a product individual identification information database. It has a purchase determination means that compares the flat display body individual identification information and the curved display body individual identification information to determine the degree of coincidence. Thereby, it is determined whether the customer-captured image data of the identification information pattern display object captured by the customer's mobile terminal device is image data of a "purchased" product or image data of a "pre-purchase" product. and performs product purchase judgment processing.

By using this purchase determination means, the present invention has the effect of providing a campaign management system that reduces the cost of purchase certificates in web campaigns.

FIG. 1 is a block diagram showing the configuration of a campaign management system according to a first embodiment of the present invention. FIG. 3 is a diagram illustrating the operation of the image correction means according to the first embodiment of the present invention. 3 is a flowchart showing the operation of the identification information creation device according to the first embodiment of the present invention. 3 is a flowchart showing the operation of the management server according to the first embodiment of this invention. FIG. 6 is a diagram illustrating an operation of determining a product as “before purchase” based on customer photographed image data PH of an identification information pattern display body of a curved container of the product in the first embodiment of the present invention. In the first embodiment of the present invention, the operation of determining the product as "purchased" based on the customer photographed image data PH taken after the identification information pattern display body of the curved container of the product is expanded into a flat state. FIG. FIG. 2 is a block diagram showing the configuration of a campaign management system according to a second embodiment of the present invention. It is a flowchart (part 1) showing the operation of the identification information creation device of the second embodiment of the present invention. It is a flowchart (Part 2) which shows the operation|movement of the identification information creation apparatus of the 2nd Embodiment of this invention.

<First embodiment>
The campaign management system according to the first embodiment of the present invention will be described below with reference to FIGS. 1 to 6.

FIG. 1 is a block diagram showing the configuration of a campaign management system according to a first embodiment of the present invention. This campaign management system is a system for determining the purchase of a product, and includes an individual identification information creation device 100, a product individual identification information database 200, a customer's mobile terminal device 300, and a management server 400. The individual identification information creation device 100, the product individual identification information database 200, and the management server 400 are connected via a communication network NW such as the Internet.

(Identification information pattern display body LB)
The identification information pattern display body LB is a display body on which an identification code pattern having a product identification code CDE, such as a one-dimensional barcode or a two-dimensional code, is printed. The identification code CDE is, for example, an ID such as a manufacturing number uniquely printed on each identification information pattern display body LB. The identification information pattern display body LB can be composed of a label affixed to a product container, or a print pattern printed on a product paper container, plastic container, or the like.

The identification information pattern display body LB is designed to feature various fluctuations in print quality that naturally occur during the printing process, so that it can be recognized by the human eye or barcode scanner as the same barcode, but it is unique. The app uses image recognition technology that can identify different feature points in each image.

In other words, even if an attempt is made to faithfully reproduce the identification information pattern display body LB using a multifunction device or a printing machine, it is extremely difficult to forge it because naturally occurring feature points cannot be artificially reproduced. An identification information pattern display body LB is used.

For this purpose, the identification information pattern display body LB is printed with cloth or fine patterns that are likely to cause printing unevenness due to the irregular irregularities of the base where the unique pattern of the display body, which is a characteristic of the individual identification information pattern display body LB, tends to appear. It is manufactured by printing two-dimensional codes, one-dimensional barcodes, etc. on media such as paper. This identification information pattern display body LB is applied to a product container having a cylindrical or gourd-shaped curved surface, and the product is sold to a customer.

(Product individual identification information database 200)
The product individual identification information database 200 stores planar display object individual identification information (A) and curved surface display object individual identification information (a), which are linked to the identification code CDE of the identification information pattern display object LB. Note that the product individual identification information database 200 can also be provided within the individual identification information creation device 100 or the management server 400.

(Mobile terminal device 300)
The customer's mobile terminal device 300 photographs the one-dimensional code or two-dimensional code of the identification information pattern display body LB, creates customer photographed image data PH, and transmits it to the management server 400.

In addition, the mobile terminal device 300 not only photographs the identification information pattern display body to create customer photographed image data PH, but also identifies the encoded one-dimensional code or two-dimensional code from the customer photographed image data PH. It may also have the ability to read the code CDE.

(Individual identification information creation device 100)
The individual identification information creation device 100 includes a photographing means 110, an image acquisition means 111, an identification code extraction means 120, an individual identification information generation means 130, an image correction means 131, and an individual identification information registration means 140. This individual identification information creation device 100 can also be provided within the management server 400.

The individual identification information creation device 100 is owned by a business operator that sponsors a product purchase certification campaign or a product manufacturer that provides identification information pattern display bodies LB to products. The identification information pattern display body LB in a flat state is photographed by the photographing means 110 to obtain image data, and the individual identification information creation device 100 generates flat display body individual identification information (A) from the image data.

(Photographing means 110)
The photographing means 110 reads image data such as a one-dimensional code or a two-dimensional code of the identification information pattern display body LB, that is, image data of an area where the identification code pattern and the display body-specific pattern are superimposed, and the image acquisition means 111 Send to. The reading device 10 is, for example, an image sensor, a digital camera, a scanner, or the like.

As the photographing means 110, it is also possible to use a device that transmits image data obtained by photographing the identification information pattern display body LB to the image acquisition means 111 of the individual identification information creation device 100 via the communication network NW.

(Image acquisition means 111)
The image acquisition means 111 of the individual identification information creation device 100 receives image data of the identification information pattern display body LB from the photographing means 110, and sends it to the identification code extraction means 120 and the individual identification information generation means 130.

(Identification code extraction means 120)
The identification code extraction means 120 extracts an identification code pattern, such as a one-dimensional code or a two-dimensional code, from the pattern obtained from the image acquisition means 111, in which the identification code pattern and the display body-specific pattern are superimposed, and extracts an identification code pattern from the pattern. , reads the identification code CDE of the encoded one-dimensional code or two-dimensional code.

(Individual identification information generation means 130)
The individual identification information generation means 130 extracts feature point information from the image data pattern obtained from the image acquisition means 111, in which the identification code pattern and the display object-specific pattern are superimposed, and generates display object individual identification information. . As the feature point information, for example, gradation values, colors, multispectral information, texture information, shape information, spatial arrangement information, or a combination thereof used in image processing or video processing can be used.

The individual identification information generating means 130 generates flat display individual identification information (A) from the identification information pattern display body LB in a flat state, and generates a curved display body identification information (A) from the curved identification information pattern display body LB given to a curved surface. Generate state indicator individual identification information (a).

(Image correction means 131)
FIG. 2 shows an example of the operation of the image correction means 131. As shown in FIG. 2, the image correction means 131 adds an identification information pattern display body LB to the image data of the identification information pattern display body LB in a planar state of a pattern in which the display body-specific pattern and the identification code pattern are superimposed. Second image data is created by correcting the image according to the curvature of the curved surface of the product, for example, the curved surface of a cylindrical container with radius r as shown in FIG.

The individual identification information generation means 130 generates curved display object individual identification information (a) from the second image data created by the image correction means 131. By correcting the image pattern at the position of the x-coordinate value La of the plane image to the image pattern at the position of the x-coordinate value da of the image of the curved surface, image-corrected second image data is created. Assuming that the radius of the cylindrical container is r, coordinates are associated using the following equation 1.
(Formula 1) da=r*sin(La/r)

(Individual identification information registration means 140)
The individual identification information registration means 140 stores the identification code CDE read by the identification code extraction means 120, the planar display object individual identification information (A) generated by the individual identification information generation means 130, and the curved display object individual identification information ( a) are registered in the product individual identification information database 200 in association with each other. The product individual identification information database 200 can also be provided in the management server 400.

(Management server 400)
The management server 400 is owned by a business that sponsors a product purchase certification campaign. The management server 400 includes an image acquisition means 401, an identification code extraction means 402, an individual identification information generation means 403, a purchase determination means 404, a notification means 405, and a campaign processing means 406. The management server 400 can also be provided with a product individual identification information database 200.

The management server 400 receives customer photographed image data PH of the identification information pattern display body LB from the mobile terminal device 300 of the customer participating in the product purchase proof campaign. Then, the customer photographed display body individual identification information of the identification information pattern display body LB is extracted from the customer photographed image data PH.

The management server 400 collates the customer photographed display object individual identification information with the flat display object individual identification information (A) and the curved display object individual identification information (a) stored in the product individual identification information database 200. Thereby, the customer photographed image data PH received from the customer's mobile terminal device 300 is obtained by photographing the identification information pattern display body LB of the curved container of the product purchased by the customer in a flat state. It is determined whether the photographed image data PH is present or not, and it is determined whether the customer purchases the product.

(Image acquisition means 401)
The image acquisition means 401 of the management server 400 receives customer photographed image data PH of the identification information pattern display body LB from the customer's mobile terminal device 300, and sends it to the identification code extraction means 402 and the individual identification information generation means 403.

(Identification code extraction means 402)
The identification code extraction means 402 extracts an identification code pattern such as a one-dimensional code or a barcode from the customer photographed image data PH, and extracts an identification code of the encoded one-dimensional code or two-dimensional code from the identification code pattern. The CDE is read and the identification code CDE is transmitted to the purchase determination means 404.

(Individual identification information generation means 403)
Individual identification information generation means 403 extracts feature point information from customer photographed image data PH, extracts customer photographed display object individual identification information, and transmits it to purchase determination means 404 .

(Purchase judgment means 404)
The purchase determination means 404 extracts, from the product individual identification information database 200, the planar display object individual identification information (A) and the curved surface display object individual identification information (a) linked to the identification code CDE received from the identification code extraction means 402. ) are read out and compared with the customer photography display body individual identification information generated by the individual identification information generation means 403.

The purchase determination means 404 determines when the degree of correspondence between the customer photographed display object individual identification information and the flat display object individual identification information (A) is higher than the degree of correspondence between the customer photographed display object individual identification information and the curved display object individual identification information (a). determines that the customer photographed image data PH is customer photographed image data PH taken by unfolding the identification information pattern display body LB of the container of the product purchased by the customer into a flat shape, and determines that the product is "purchased". judge.

Further, the purchase determination means 404 determines that the degree of coincidence of the individual identification information of the customer photographed display body with the individual identification information of the curved display body (a) is higher than the degree of coincidence with the individual identification information of the flat display body (A). In this case, the customer photographed image data PH is determined to be the customer photographed image data PH of the identification information pattern display body LB attached to the curved surface of the product before purchase, and the product is determined to be “before purchase”. do.

The notification means 405 of the management server 400 transmits the purchase judgment result determined by the purchase judgment means 404 to the customer's mobile terminal device 300.

(Operating procedure)
The operation of this embodiment will be explained with reference to the flowcharts of FIGS. 3 and 4. As shown in FIG. 3, the photographing means 110 of the individual identification information creation device 100 photographs the identification information pattern display body LB on which a one-dimensional barcode or two-dimensional code is printed to obtain image data. Then, the individual identification information creation device 100 generates the flat display object individual identification information (A) and the curved display object individual identification information (a) from the image data, and registers them in the product individual identification information database 200.

Next, as shown in the flowchart of FIG. 4, the customer's mobile terminal device 300 photographs the identification information pattern display body LB to create customer photographed image data PH, and from the customer photographed image data PH, the customer photographed display body individual identification. Extract information and make product purchasing decisions.

(Operation of individual identification information creation device 100)
First, referring to the flowchart in FIG. 3, the individual identification information creation device 100 photographs the identification information pattern display body LB of the product to obtain image data, and from the image data, identifies the flat display body individual identification information (A). The operation of generating curved display object individual identification information (a) and registering it in the product individual identification information database 200 will be explained.

(Step S1)
First, a business operator who sponsors a product purchase proof campaign or a product manufacturer who attaches an identification information pattern display body LB to a product uses a photographing means to capture the identification information pattern display body LB in a flat state before it is attached to the product. 110 to create image data.

The photographing means 110 photographs an image of the identification information pattern display body LB, including the barcode printed on the identification information pattern display body LB and the display body-specific pattern underlying the identification information pattern display body LB. That is, an identification code pattern such as a one-dimensional barcode or a two-dimensional code is printed on the display body-specific pattern underlying the identification information pattern display body LB, and an image in which both patterns are superimposed is photographed.

The photographing means 110 transmits image data obtained by photographing the identification information pattern display body LB in a planar state to the image acquisition means 111 of the individual identification information creation device 100.

(Step S2)
The image acquisition means 111 sends the image data received from the photographing means 110 to the identification code extraction means 120 and the individual identification information generation means 130.

(Step S3)
The identification code extraction means 120 reads an identification code CDE such as a one-dimensional barcode or two-dimensional code from the image data, and transmits it to the individual identification information registration means 140.

(Step S4)
The individual identification information generation means 130 extracts feature point information from the image data of the identification information pattern display body LB in a planar state, which is a pattern in which the display body-specific pattern and the identification code pattern are superimposed, and extracts feature point information from the feature point information. Planar display object individual identification information (A) is generated and transmitted to the individual identification information registration means 140.

(Step S5)
The image correction means 131 of the individual identification information generation means 130 converts the image data of the identification information pattern display body LB in a flat state according to the curvature of the surface of the product to which the identification information pattern display body LB is attached, for example, a cylindrical surface. Create second image data that has undergone image correction.

(Step S6)
The individual identification information generation means 130 extracts feature point information from the second image data, generates curved display body individual identification information (a) from the feature point information, and transmits it to the individual identification information registration means 140. .

(Step S7)
The individual identification information registration means 140 stores the planar display object individual identification information (generated by the individual identification information generation means 130) in the product individual identification information database 200 in association with the identification code CDE read by the identification code extraction means 120. A) and curved display body individual identification information (a) are registered.

(Step S8)
Next, the product manufacturer attaches this identification information pattern display body LB to the product and ships the product to a store selling the product. A merchandise store sells the merchandise to which the identification information pattern display body LB is attached in the store.

(Operation of management server 400)
Next, referring to the flowchart in FIG. 4, the customer photographs the identification information pattern display body LB with the mobile terminal device 300, creates customer photographed image data PH, and transmits it to the management server 400. The following describes the process by which a person makes a product purchase decision.

That is, as shown in FIG. 6, the customer photographs the identification information pattern display body LB with the mobile terminal device 300, creates customer photographed image data PH, transmits the customer photographed image data PH to the management server 400, and sells the product. Processes requests to participate in the purchase proof campaign. The management server 400, which has received the participation request information from the customer's mobile terminal device 300, extracts customer photographed display object individual identification information from the received customer photographed image data PH, and converts the customer photographed display object individual identification information into product individual identification information. A product purchase decision is made by comparing the data with the data in the database 200.

(Step S11)
When a customer who has purchased a product participates in a purchase certification campaign for the product, the customer displays the identification information pattern display body LB, which is a flat shape of the curved identification information pattern display body LB of the product container, on the camera of the mobile terminal device 300. to create customer photographed image data PH. The customer then participates in the product purchase certification campaign by transmitting the customer photographed image data PH from the mobile terminal device 300 to the management server 400.

The image acquisition means 401 of the management server 400 receives customer photographed image data PH from the customer's mobile terminal device 300 via the Internet, for example, and transmits the customer photographed image data PH to the identification code extraction means 402 and the individual identification information generation means. Send to 403.

(Step S12)
The identification code extraction means 402 of the management server 400 reads the identification code CDE, which is a one-dimensional barcode or two-dimensional code, from the received customer photographed image data PH.

(Step S13)
The individual identification information generation means 403 of the management server 400 extracts feature point information from the received customer photographed image data PH to generate customer photographed display object individual identification information.

(Step S14)
The purchase determination means 404 extracts, from the product individual identification information database 200, the planar display object individual identification information (A) and the curved surface display object individual identification information (a) linked to the identification code CDE extracted by the identification code extraction means 402. ) is read out.

(Step S15)
The purchase determination means 404 compares the display body individual identification information read from the product individual identification information database 200 with the data of the customer photographed display body individual identification information to determine the degree of coincidence.

(Step S16)
As shown in FIG. 5, the purchase determination means 404 determines that the customer photographed display body individual identification information data of the customer photographed image data PH obtained by photographing the identification information pattern display body LB attached to the curved surface of the container of the product is It is determined that the degree of coincidence with the curved display body individual identification information (a) is higher than that with the display body individual identification information (A). Thereby, the purchase determining means 404 determines that the product is "before purchase".

(Step S17)
The notification means 405 notifies the customer's mobile terminal device 300 of the “before purchase” determination result.

(Step S18)
As shown in FIG. 6, the purchase determination means 404 captures a customer photographed image taken with the mobile terminal device 300 after the customer purchases the product and unfolds the identification information pattern display body LB attached to the container of the product into a flat shape. It is determined that the customer photography display body individual identification information of the data PH has a higher degree of coincidence with the flat display body individual identification information (A) than with the curved display body individual identification information (a). Thereby, the purchase determining means 404 determines that the product is "purchased".

(Step S19)
The notification means 405 notifies the customer's mobile terminal device 300 of the “purchased” determination result.

(Step S20)
When the purchase determination means 404 determines that the item has been purchased, the campaign processing means 406 of the management server 400 proceeds with the process of registering the customer to participate in the campaign. For example, the campaign processing means 406 creates a response e-mail in which the URL that the customer should access is written in the body, and sends it to the customer's mobile terminal 300.

When the customer's mobile terminal device 300 receives the response e-mail from the campaign processing means 406, it notifies the customer of the reception of the response e-mail, and the customer views the response e-mail reception notification. The customer then requests connection to the campaign processing means 406 of the management server 400 via the communication network NW based on the URL written in the body of the response email.

Next, the campaign processing means 406 generates web page information corresponding to the URL of the connection request received from the mobile terminal device 300 and transmits it to the mobile terminal device 300. Then, the mobile terminal device 300 displays the web page information on the display unit. The customer looks at the display on the mobile terminal device 300 and proceeds with the process of registering to participate in the campaign.

In this way, the management server 400 extracts customer photographed display body individual identification information from the customer photographed image data PH obtained by photographing the identification information pattern display body LB with the customer's mobile terminal device 300, and the purchase determination means 404 , the customer photographed display object individual identification information is compared with the flat display object individual identification information (A) and the curved surface display object individual identification information (a) read from the product individual identification information database 200 to determine the degree of coincidence. . Thereby, it is determined whether the customer photographed image data PH taken by the customer's mobile terminal device 300 is the customer photographed image data PH of the "purchased" product or the customer photographed image data PH of the "pre-purchase" product. The determination is made and product purchase determination processing is performed.

By using the individual identification information creation device 100 and the management server 400 having the purchase determination means 404, it is possible to obtain a campaign management system that reduces the cost of purchase certification in a web campaign.

<Second embodiment>
A campaign management system according to a second embodiment of the present invention will be described below with reference to FIGS. 7 to 9.

The configuration of the campaign management system according to the second embodiment of the present invention includes an individual identification information creation device 100, a product individual identification information database 200, a customer's mobile terminal device 300, and a management server 400 shown in the block diagram of FIG. include.

The difference between the second embodiment and the first embodiment is that the individual identification information creation device 100 also photographs the identification information pattern display body LB given to the curved surface of the container of the product and generates the second image data. The difference is that the second image data is created and the curved display body individual identification information (a) is generated from the second image data. Therefore, this embodiment differs from the first embodiment in that the individual identification information creation device 100 does not use the image correction means 131.

(Operation of individual identification information creation device 100)
The operation of the individual identification information creation device 100 of the second embodiment will be described below with reference to FIGS. 8 to 9.

(Step S31)
First, a business operator who sponsors a product purchase proof campaign or a product manufacturer who attaches an identification information pattern display body LB to a product uses a photographing means to capture the identification information pattern display body LB in a flat state before it is attached to the product. Image data is acquired by photographing at step 110.

The photographing means 110 photographs an image of the identification information pattern display body LB including the barcode printed on the identification information pattern display body LB in a flat state and the display body-specific pattern on the base of the identification information pattern display body LB. image data is obtained, and the image data is transmitted to the image acquisition means 111 of the individual identification information creation device 100.

(Step S32)
The image acquisition means 111 sends the image data received from the photographing means 110 to the identification code extraction means 120 and the individual identification information generation means 130.

(Step S33)
The identification code extraction means 120 reads an identification code CDE such as a one-dimensional barcode or two-dimensional code from the image data, and transmits it to the individual identification information registration means 140.

(Step S34)
The individual identification information generation means 130 extracts feature point information from the image data of the identification information pattern display body LB in a planar state, which is a pattern in which the display body-specific pattern and the identification code pattern are superimposed, and extracts feature point information from the feature point information. Planar display object individual identification information (A) is generated and transmitted to the individual identification information registration means 140.

(Step S35)
The individual identification information registration means 140 stores the planar display object individual identification information (generated by the individual identification information generation means 130) in the product individual identification information database 200 in association with the identification code CDE read by the identification code extraction means 120. Register A).

(Step S36)
A manufacturer of a product that applies an identification information pattern display body LB to a product obtains second image data by photographing a curved identification information pattern display body LB attached to a curved container of the product using a photographing means 110; The second image data is transmitted to the image acquisition means 111 of the individual identification information creation device 100.

(Step S37)
The identification code extraction means 120 reads an identification code CDE such as a one-dimensional barcode or two-dimensional code from the second image data, and transmits it to the individual identification information registration means 140.

(Step S38)
The individual identification information generation means 130 extracts feature point information from the second image data, generates curved display body individual identification information (a) from the feature point information, and transmits it to the individual identification information registration means 140. .

(Step S39)
The individual identification information registration means 140 stores the curved display object individual identification information (generated by the individual identification information generation means 130) in the product individual identification information database 200 in association with the identification code CDE read by the identification code extraction means 120. a) Register.

(Step S40)
Next, the product manufacturer attaches this identification information pattern display body LB to the product and ships the product to a store selling the product. A merchandise store sells the merchandise to which the identification information pattern display body LB is attached in the store.

The second embodiment is different from the first embodiment because the individual identification information creation device 100 creates the curved display object individual identification information (a) without using the image correction means 131. This has the effect of simplifying the configuration.

Note that the specific configuration of the present invention is not limited to these embodiments, and includes designs within a range that does not depart from the gist of the present invention.

100...Individual identification information creation device 110...Photography means 111...Image acquisition means 120...Identification code extraction means 130...Individual identification information generation means 131...Image correction means 140... Individual identification information registration means 200...product individual identification information database 300...mobile terminal device (of the customer) 400...management server 401...image acquisition means 402...identification code extraction means 403... Individual identification information generation means 404...Purchase judgment means 405...Notification means 406...Campaign processing means A...Flat display individual identification information a...Curved display individual identification information CDE...・(Product) identification code LB...Identification information pattern display body NW...Communication network PH...Customer photographed image data

Claims (6)

A campaign management system using a customer's mobile terminal device for photographing a product identification information pattern display, an individual identification information creation device, a management server, and a product individual identification information database,
The individual identification information creation device has means for creating flat display individual identification information and curved display individual identification information of the product identification information pattern display,
The product individual identification information database stores the planar display object individual identification information and the curved surface display object individual identification information in association with a product identification code,
The management server includes means for reading a product identification code from customer photographed image data of an identification information pattern display body photographed by a customer's mobile terminal device, means for extracting individual identification information of the customer photographed display body, and purchase determination means. has
The purchase determination means compares the customer photographed display object individual identification information with the flat display object individual identification information and the curved display object individual identification information stored in the product individual identification information database, and determining that the product of the customer photographed image data has been purchased when the individual identification information of the customer photographed display body has a higher degree of coincidence with the individual identification information of the planar display body than the individual identification information of the curved display body; A campaign management system featuring: The campaign management system according to claim 1,
The individual identification information creation device includes means for reading an identification code of the product from image data obtained by photographing an identification information pattern display body of the product in a flat state, a means for extracting display body individual identification information, and the identification information. comprising an image correction means for creating second image data by image-correcting the image data according to the curvature of the curved surface of the product to which the pattern display body is applied;
The individual identification information creation device,
storing the display object individual identification information in the product individual identification information database as planar display object individual identification information linked to the identification code of the product;
The second display body individual identification information is extracted from the second image data and stored in the product individual identification information database as curved display body individual identification information linked to the product identification code. Campaign management system. The campaign management system according to claim 1,
The individual identification information creation device has means for reading an identification code of a product from image data obtained by photographing an identification information pattern display body of the product, and a means for extracting display body individual identification information,
The individual identification information creation device includes:
The identification code of the product is read from the image data obtained by photographing the identification information pattern display body in a flat state, the individual identification information of the display body is extracted, and the individual identification information of the display body is linked to the identification code of the product. Stored in the product individual identification information database as display body individual identification information,
The identification code of the product is read from the second image data obtained by photographing the identification information pattern display object in the curved state, and the individual identification information of the second display object is extracted, and the curved surface shape is linked to the identification code of the product. A campaign management system characterized in that display body individual identification information is stored in the product individual identification information database. A campaign management method using a customer's mobile terminal device for photographing a product identification information pattern display, an individual identification information creation device, a management server, and a product individual identification information database, the method comprising:
The individual identification information creation device creates flat display individual identification information and curved display individual identification information of the product identification information pattern display, and links them to the product identification code and stores them in the product individual identification information database. let me remember,
The management server reads the product identification code from customer photographed image data of the identification information pattern display body taken by the customer's mobile terminal device, and also extracts the customer photographed display body individual identification information,
The purchase determination means of the management server compares the customer photographed display object individual identification information with the planar display object individual identification information read from the product individual identification information database and the curved surface display object individual identification information, When the customer photographed display object individual identification information matches the planar display object individual identification information more closely than the curved display object individual identification information, the product of the image data is determined to have been purchased. Featured campaign management method. 5. The campaign management method according to claim 4,
The individual identification information creation device includes:
The identification code of the product is read from the image data of the flat identification information pattern display body of the product, the individual identification information of the display body is extracted, and the individual identification information of the display body is linked to the identification code. storing it in the product individual identification information database as the attached flat display object individual identification information,
Create second image data by correcting the image data according to the curvature of the curved surface of the product to which the identification information pattern display body is attached, and derive the second display body individual identification information from the second image data. A campaign management method characterized by extracting the information and storing it in the product individual identification information database as curved surface display body individual identification information linked to the identification code of the product. 5. The campaign management method according to claim 4,
The individual identification information creation device,
The identification code of the product is read from the image data of the flat identification information pattern display body of the product, the individual identification information of the display body is extracted, and the individual identification information of the display body is linked to the identification code. storing it in the product individual identification information database as the attached flat display object individual identification information,
The identification code of the product is read from the second image data obtained by photographing the curved identification information pattern display body of the product, and the individual identification information of the second display body is extracted and linked to the identification code. A campaign management method characterized by storing curved display body individual identification information in the product individual identification information database.

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