JP7442870B2 - sales promotion system - Google Patents

Description

TECHNICAL FIELD The present invention relates to a sales promotion system. More specifically, it relates to a sales promotion system that distributes more profits to early purchasers or specific purchasers.

Conventionally, methods to prevent unsold items have been developed, such as predicting sales volume and adjusting purchasing quantities to reduce unsold items (Japanese Patent Laid-Open No. 2002-073748, etc.).

However, vegetables that do not have the same shape may not meet the standards and may be discarded. Although these vegetables may look unsightly, they are often fine to eat. There was a need for a system that could sell such hard-to-sell and unsold products.
Additionally, there has been a need to develop a sales method that provides an entertaining experience for purchasing products.

In addition, while network business is an effective sales method, the pyramid is fixed, so while the top of the pyramid can earn large profits, the members at the bottom have little benefit.
Therefore, there was a need to develop a sales system that could solve these problems.

JP2002-073748A

Provide a new sales system.

(1) A sales system,
A means for the administrator to connect and log in to the server from the terminal,
means for inputting the number of products and/or services that can be sold, the selling price, the number of people in the first tier, the number of downs for each tier, and the revenue distribution ratio for each tier of downs, and storing the data in a database; ,
means for building a sales campaign based on said data;
A means to create a sales campaign site for users and publish it on the server,
A means by which a user connects to the server from a terminal, selects and purchases products and/or services, and the number of products, and makes payment;
A means for assigning a number of downs preset by an administrator to each user, and distributing a certain percentage of the purchase price and/or profit amount of a predetermined down of each down to the user;
Sales system with.

(2) When a purchaser makes a purchase, down (affiliate) is automatically granted, and a percentage determined by the administrator of the sales amount and/or profit obtained from the down is paid to the purchaser (1 ) sales system.

(3) By learning while accumulating data in the system of (1) or (2), by inputting the type, number, and price of products, the optimal number of down tiers and optimal profit return from each down. A sales system that displays percentages.
(4) The sales system according to any one of (1) to (3), in which if the expected sales do not increase, the sales system can be changed midway to a system that will increase sales more.

(5) Record sales, profit margins, and time until sold out of campaigns conducted in the past using any of the sales systems in (1) to (4), and record campaigns that had high sales and campaigns that sold out early. A system that extracts the catchphrases and introductions of campaigns with high profit margins and campaigns with the shortest time to sell out and creates a database.
(6) A system that searches for and displays catchphrases that sell from the system in (5).
(7) A sales system that can automatically create campaigns that sell from sales system data using artificial intelligence that has learned campaign data from any of the sales systems listed in (1) to (6).
(8) The process of the administrator logging into the server using the authentication system, the number of products and/or services that can be sold, the selling price, the number of people in the first tier, the number of downs for each tier, and the number of downs for each tier. A step of inputting a revenue distribution ratio and storing the data in a database (storage means), a step of constructing a hierarchical structure based on the data, a step of creating a sales campaign site for users and publishing it on a server, A process in which a user connects to the server from a terminal and logs in using an authentication method; a process in which the user selects and purchases products and/or services and the number of products; and a process in which a serial number is assigned to each user in order of purchase and stored. a step of giving each user a number of downs set in advance by the administrator, and distributing a certain percentage of the purchase price and/or profit amount of a predetermined down of each down to the user;
A sales method that has

According to the present invention, a sales system is provided in which a purchaser automatically receives a down payment without having to solicit the next purchaser by himself/herself, and gives an incentive to purchase early because the earlier the purchase is made, the more profit can be obtained. be done.

FIG. 1 shows an example of a down hierarchy pattern. FIG. 2 shows an example of the distribution ratio from down. FIG. 3 shows an example of a down-to-one distribution pattern. FIG. 4 shows the distribution pattern from the left node of the down-to-one distribution pattern. FIG. 5 shows an overview of the system of the present invention (Example 1). FIG. 6 shows an example of a flowchart of the present invention (Example 1).

The present invention provides a new sales system. In the case of a traditional network business, you have to recruit people yourself, get them to register as members, and keep them buying products, so you often lose the trust of your relatives and friends and end up making almost no profit. The probability of success was also low, at less than 5%.

The present invention is similar to a network business in that a downtime (affiliate) is given to the purchaser, and the purchaser receives a certain percentage of the sales or profits from that downtime, but in a network business, the downtime is permanent. However, the present invention differs in that the number of downs is allocated starting from 0 for each campaign. Further, in the present invention, there is no need for the purchaser to solicit and/or obtain downs, and the specified number of downs are automatically provided in the order of purchase, so there is no burden of soliciting downs.

However, if a product or service is purchased by a purchaser through an introduction, the specification may be such that it can be registered as a down payment. The down in this case may be permanently fixed.

Furthermore, when a member of the purchaser acquires and registers a member who uses the sales system of the present invention, a certain percentage of the profits may be returned to the member of the purchaser. When refunding, for example, 1%, 2%, 3%, 4%, 5%, 6%, 7%, 8%, 9%, 10% or more of the purchase amount or profit will be returned to the purchaser. The upper limit is preferably 90% or less, more preferably 80% or less, 70% or less, 60% or less, 50% or less, 40% or less, and 30% or less. Alternatively, a fixed amount (for example, 300 yen, 500 yen, 1000 yen, etc.) may be paid to the introducer as a reward depending on the number of people introduced. Thereby, it is also possible to increase the number of users of the sales system of the present invention.

In one embodiment of the present invention, it is necessary to first determine the product or service to be sold, the salesable quantity, the price, etc., and input it into the database. For example, vegetables such as cucumbers that are considered unsaleable due to their poor shape can be purchased and sold. The administrator inputs the selling price and sellable quantity (inventory quantity) of each product or service, as well as the number of people in the first tier and the number of downloads per person for each tier. Once the salesable quantity, the number of people in the first tier, and the number of downloads per person are determined, the number of tiers is automatically determined, but the number of tiers may be input. These data determine the down hierarchy pattern (eg, Figure 1). The number of downs per person in each tier may be the same for all purchasers, or may be different in whole or in part for each tier. Furthermore, if necessary, the number of downs may be set for each purchaser. In this specification, "layer" means the distance of each purchaser in the tree structure from the first purchaser, and the first purchaser (and the purchaser in the same hierarchy as the purchaser) is placed in the first hierarchy. , the first purchaser's down and those in equivalent positions are called the second tier, and the ones in the second tier are called the third tier, and the same applies hereinafter. For example, in the case of C in FIG. 1, 1 is the first layer, 2 and 3 are the second layer, 4 to 9 are the third layer, and 10 to 21 are the fourth layer.

To create a hierarchy pattern (tree), input the number of products (or services) that can be sold, the number of people in the first tier, and the number of tiers, automatically calculate the number of downs, and automatically create a hierarchy pattern programmatically. You can also do this. In this case, the number of downs to be given to each purchaser can be calculated from the number of people in the first tier, the number of tiers, and the number of sellable items. Alternatively, you can create a hierarchy pattern by entering the number of products (or services) that can be sold, the number of people in the first tier, the number of downs per person in the first tier, and the number of downs in the nth tier (n is 2 or more). May be specified. In this case, the number of downs given to each purchaser can be changed for each hierarchy. For example, for buyers in the first tier, each person is given 4 downs, for buyers in the second tier, each person is given 3 downs, and for those in the 3rd tier, each person is given 4 downs. For purchasers, it becomes possible to attach two downs to each person.

Furthermore, since a number is assigned to each purchaser, it is also possible to specify the number of downs for each purchaser.

For purchasers in each layer, a specified number of purchasers in the layer below it are attached as downs (affiliates). The number of downs to be attached to the purchaser may be one or more, but preferably two or more. If there are two layers, the first layer may have one person, and the second layer may have a paperweight type with (number of products or services that can be sold - 1) people (A in Figure 1). The purchaser is rewarded with a fixed percentage or a fixed amount of the down purchase amount or profit amount (Figure 2). As used herein, the term "revenue distribution ratio" refers to the ratio of the sales amount or profit amount of a product or service to be allocated to higher-ranking purchasers. Therefore, if Down purchases multiple products or services, the distribution amount may increase.

The administrator specifies the amount of remuneration for each purchaser from the download and the number of levels below the purchaser to receive the remuneration. For example, buyers in the 1st tier receive rewards from downs in the 2nd to 6th tiers, buyers in the 2nd tier receive rewards from downs in the 3rd to 5th tiers, and buyers in the 3rd tier receive rewards from downs in the 3rd to 5th tiers. , the reward may be received from the fourth to sixth hierarchy down.

At this time, what percentage of sales and/or what percentage of profit is to be returned to the higher-ranked downers for each downdown may be uniformly set, or may be set individually. When setting it individually, it may be set for each level, or it may be possible to specify the purchaser's number and set the percentage to be returned from which number. In addition, if it is set uniformly, even if the distribution rate from the members of the second hierarchy and below to the people in the first hierarchy is the same as the distribution rate from the members of the third hierarchy and below to the people in the second hierarchy. , may be individually different (Figure 3).

Further, it may be possible to separately set the reward rate from downs in the first tier and the revenue distribution rate from downs in the second tier and below. For example, the revenue distribution ratio from the down of the second tier to the first tier is 50% of the profit, 40% from the down of the third tier, 30% from the down of the fourth tier, etc. In addition, the revenue distribution ratio from the 3rd tier down to the 2nd tier purchaser is 20%, and the 4th tier is 15%, etc., depending on the purchaser's tier. It's okay.

This means that the distribution ratios from people in the n+1th hierarchy and below to people in the nth hierarchy may all be different. Alternatively, at least some or all of them may be set to the same distribution rate. This can be achieved by allocating serial numbers to purchasers in the order of purchase and setting a distribution rate for each serial number.

The difference from normal network business is that normally members have to sell and obtain downs themselves, but in the present invention, the earlier purchaser is automatically given the downs by the later purchaser. , the purchaser can receive a fixed percentage or fixed amount of reward from the down without doing anything, so the sooner you purchase, the more down you will get and the amount returned will increase, which is advantageous.

It may be set such that the earlier the user makes a purchase, the higher the return rate. For example, it may be set to ensure that the refund amount is higher than the payment if the purchase is made within X minutes from the start.

For example, in Figure 4, if 7% of the sales amount is distributed to the first purchaser, 7% x 6 = 42% will be distributed only to the left side, and if the right side (not shown in the figure) is similarly distributed, 84% will be distributed. be done. If this 7% is changed to 8%, 8×6×2=96% will be returned. If 7% is changed to 9%, it becomes 9×6×2=108%, which means that more than the purchase amount will be returned. In other words, it is possible to set up a setting that allows you to buy at a lower price or even make a profit by purchasing earlier than other people.

The number remaining may be displayed on the user screen as the purchase progresses and/or from the beginning. This stimulates the user's fear that he or she may not be able to afford it, increasing the probability that he or she will make a purchase decision.
Additionally, by displaying the remaining quantity on the system administrator's screen, the system administrator can see how quickly the product is selling and can take marketing measures accordingly, such as lowering the price or adding special benefits. The remaining number can be calculated from the information in the payment section (107).

Depending on the down tier, number of downs, and distribution amount, early purchasers may receive more rewards than the purchase price (make money), so buyers who understand the mechanism should purchase early next time. They begin to look forward to the next product or service (campaign).

In addition, in the sales system of the present invention, the down count is reset every time, so the system is not a system that gives preferential treatment to those who enter the market first and rise to the top, but because the down count is set from 0 for each sale, the network This avoids problems like in business, where the pyramid is fixed, making it difficult for those at the bottom to make a profit and leaving the pyramid.

There are no particular restrictions on the products or services that can be sold using the sales system of the present invention, but as mentioned above, vegetables that are discarded due to poor shape and unsold items, etc., are preferably used even though there is no problem with taste or quality. It will be done. Another benefit is that the cost is low, allowing for flexible pricing. Further, electronic money or crypto currency may be used for payment.

In order to benefit from downtime, it is preferable that there be a number of products or services that can create at least two or more tiers. The preferred number of products or services is, for example, 8 or more, 12 or more, 16 or more, 32 or more, 64 or more, 128 or more, 256 or more, 512 or more, 1024 or more. There is no particular upper limit on the number, but 100 million or less, 50 million or less, 10 million or less, 5 million or less, 3 million or less, 1 million or less, 500,000 or less, 300,000 or less, 100,000 or less, 50,000 or less, 3 It may be less than 10,000, less than 10,000, less than 8,000, less than 5,000, or less than 3,000.

As a supplier, you may receive products from a business that is having trouble with unsold items and sell them using the system of the present invention, or you may sell regular products, services, or hit products on consignment. Alternatively, the product may be made to order after receiving a pre-order. Cryptocurrencies such as Bitcoin, stocks, commodity futures, bonds, etc. may be sold. May be used for crowdfunding.

Products and/or services may be sold at a loss to publicize them. In addition, in the case of regular purchase products, this system can be used to acquire the first prospective customers. Additionally, the system may be used to distribute gifts to collect customer lists. In this case, more presents may be provided to the top down.

Furthermore, the system of the present invention can also be used for test marketing. You can also create multiple landing pages for the same product or service and repeat AB split tests to improve the landing page with a high conversion rate.

In the present invention, since the pyramid is reset each time, anyone has a chance to enter the upper layer of the pyramid each time. Therefore, the motivation to purchase from this system can be kept high and the number of purchases may increase.

However, if it becomes widely known that there are few benefits if you don't buy it early, people who see it later may not buy it. Therefore, if the purchasing speed slows down and almost no sales occur, a new campaign using the present invention can be launched for the same product or service again to promote sales. In that case, users who purchased early may not receive the expected distribution amount, but this should be announced in advance. This allows more people to benefit from the present invention.

Even if you purchase later, if you win, you may be able to receive a distribution equal to or close to that of the first down or higher down, so that the motivation of the purchaser can be maintained even in the latter. Winning may be achieved by drawing a roulette or lottery, or by generating random numbers and winning if the number matches the purchaser's number.

If you want to win a random number, you may use a random number generator to generate random numbers and use that random number to win. If there is no purchaser matching the random number, random numbers may be generated until a matching purchaser is found, or the number of wins may be carried over to the next time. In this case, it may be possible to move the person whose number is selected from the random number table to the top of the tree structure and rearrange the nodes. Alternatively, the original form may be kept as is, and only the person with that number can receive the same amount of distribution money from the lower rank as the number down from the first to the higher rank. As a result, even if you buy in the later stages, you have a chance to get the same amount as the higher rank if you win, which can prevent sales from falling in the later stages.

As the random number generation method, it is preferable to use a pseudorandom number generation method. Pseudo-random number generation methods include, for example, square counting method, linear congruential method (multiplicative congruential method/mixed congruential method), linear feedback shift register, Mersenne twister, multiplication with carry, Xorshift, Lagged Fibonacci method, BBS (Blum- Blum-Shub), Fortuna, etc., but are not limited to these. In short, it can be used as long as it satisfies the properties necessary for a random number, such as statistical uniformity and non-correlation. As a random number generation method, a method according to the specifications described in http://www.ipa.go.jp/security/enc/CRYPTREC/fy15/cryptrec20030425_spec01.html may be used.

According to the present invention, the number of down tiers and return rate from down can be changed for each product and service, so sales and profits can be maximized by setting the optimal number of down tiers and return rate for each product and service. can be converted into

By setting the number of tiers and return rate and simulating it, it is also possible to display expected sales and profits. This prediction is preferably made by machine learning, more preferably by deep learning. The prediction by deep learning is preferably 10 layers or more, more preferably 15 layers or more, even more preferably 20 layers or more, particularly preferably 25 layers or more, and most preferably 30 layers or more, but is not limited to these. Furthermore, there is no particular upper limit to the number of layers in deep learning, and it is thought that the more layers there are, the more accurate predictions will be possible.

By having artificial intelligence learn, it may be possible to come up with optimal solutions such as the optimal number of tiers, distribution ratio, etc., depending on the product, service, and sales volume. In addition, it is preferable that the program become smarter and smarter by learning what kind of down structure sells best at what level, depending on the type, number, and timing of products and services.

Users may be required to register as members, or they may be able to participate as a guest. However, in order to ship the product, address and name are required, and personal information such as e-mail address, telephone number, mobile phone number, family structure, annual income, etc. may also be registered. It is preferable to register an e-mail address as it is mandatory to register, as this will allow us to notify you of the next campaign and facilitate e-mail marketing.

Regarding profit distribution, after the sale ends, the product is shipped or the service is provided, the sales and profit amounts are determined after the return or cancellation period has passed, and a predetermined percentage is distributed. It is preferable to use credit cards, electronic money, cryptocurrencies (virtual currencies), etc. for payment. If the revenue is distributed by credit card, the revenue may be refunded to the credit card. It may also be possible to send the distribution money by mail money or to deposit it as points.

In the present invention, down is automatically given in the order of purchase, but separately, it may be possible to add it as one's own down by inviting the purchaser to sell it. In this case, a tree may be created and managed separately from the main system down tree, or it may be incorporated into the main tree as data.

In the campaign of the present invention, since accesses may be concentrated at the beginning, it is preferable to use a server that can withstand as many accesses as possible.

In the case of a terminal such as a smartphone, an application may be created so that the sales system can be accessed from the application. Alternatively, it may be incorporated into another application.
The present invention will be explained below with reference to examples, but the scope of the present invention is not limited in any way by the following examples.

(Example 1)
As shown in the block diagram of FIG. 5 and the flowchart of FIG. 6, the administrator first logs into the system (server). The login method generally uses an ID and password, but authentication using fingerprints, iris, voiceprint, etc. may also be used. In short, any means that can identify the administrator is sufficient.

Next, the administrator creates a campaign, including the product or service name, the number of units that can be sold, the price, the number of tiers, the number of people in the first tier, the number of downloads (affiliates) in each tier, and the revenue distribution ratio for sales or profits. Register the necessary information. These are registered (stored) in the database 105 (FIG. 5), and a campaign (down tree structure) is created based on this (hierarchical structure generation unit 108). If necessary, the down tree structure can be displayed on the screen. An algorithm for creating a biological evolutionary phylogenetic tree can be used to create the tree structure.
Once the down tree structure is determined, a release date is set (stored in the DB 105). Once you set the release date, a preview of the release will be displayed on the server site as needed. On the release date, a sales page will be displayed and sales will begin. If necessary, members may be notified via e-mail magazine, LINE, etc.

After the sales page is published, the user of this system logs in or logs in as a guest, and those who want to buy make the purchase. A consecutive number (serial number) starting from 1 is given to each purchaser in the order of purchase, and is allocated to a 108 hierarchical structure. If you set a sales period, once the sales period ends, the campaign will end and you will no longer be able to purchase the item, so the numbering will stop there. Additionally, if the set number of products is sold out, the campaign will end and the numbering will also end. The last number of the serial number assigned to each purchaser does not necessarily match the salesable quantity of the product/service. This is because one person may purchase multiple products or services, or there may be cases where a purchaser cancels after being assigned a later number. At this time, at the administrator's discretion, a lottery will be set up, a random number generated by the random number generator (109) will be used as a winning number, and the purchaser with that number will receive the same amount as the higher-ranking purchaser or the amount to be distributed as determined by the administrator. may be distributed. If there is no purchaser's number that corresponds to the random number, the random number generation may be repeated until the purchaser wins, or the random number generation may be carried over to the next time. This gives even purchasers in the latter stages of the campaign a chance to earn a high reward, increasing their desire to purchase.
Thereafter, the payment is confirmed, the product is shipped or the service is provided, and after confirmation of cancellation, etc., a certain percentage is distributed to the top purchasers according to the purchase amount or profit amount of the down.

Each campaign data is registered in a database, and machine learning using artificial intelligence (not shown in Figure 5) is used to learn patterns that increase sales and patterns that do not increase sales. When creating a campaign, the administrator can use the learning results to display patterns that can maximize sales, and by repeating this, the success rate of the campaign can be increased. It is preferable to use deep learning for machine learning.

The present invention can be used in retail businesses, online shopping businesses, and the like.

1-21 Number assigned to purchaser 101 Administrator terminal 102 Internet 103 User terminal 104 Administrator information DB
105 Product/Service/Down Information DB
106 User information DB
107 Payment department 108 Hierarchical structure generation DB
109 Random number generation section 110 Down reward amount calculation section

Claims (2)

A sales system,
A means for the administrator to connect and log in to the server from the terminal,
Enter data on the product or service name, number of products and/or services that can be sold, sales price, number of people in the first tier, number of downs in each tier, and revenue distribution ratio for each tier in the sales system to be used. and means for storing the data in a database;
means for building a sales campaign based on said data;
A means for creating a sales campaign site by inputting each item into a landing page based on the data and making it available to users on a server;
A means by which a user connects to the server from a terminal, selects and purchases products and/or services, and the number of products, and makes payment;
A means for assigning a number of downs preset by an administrator to each user, and distributing a certain percentage of the purchase price and/or profit amount of a predetermined down out of each down to the user;
means for setting up a lottery, using a random number generated by a random number generation unit as a winning number, and distributing the same amount as the higher-ranking purchasers or the distribution amount determined by the administrator to the purchasers corresponding to the winning number;
A means of allocating down from 0 for each campaign,
A sales system having
Record the sales, profit margins, and time until sold out of campaigns conducted in the past, and see the catchphrases of campaigns that had high sales, campaigns that sold out early, campaigns that had high profit margins, and campaigns that took a short time to sell out. A sales system that includes a database that extracts testimonials. From the sales system, extract campaigns that had high sales in the past, campaigns that sold out early, campaigns that had high profit margins, and campaigns that took the shortest time to sell out, and search for the catchphrase used at that time. The sales system according to claim 1, further comprising displaying means.