JP7511600B2 - PROGRAM, INFORMATION PROCESSING APPARATUS AND INFORMATION PROCESSING METHOD - Google Patents

Description

The present invention relates to a program, an information processing device, and an information processing method.

Technology is known that efficiently outputs advertisements for products or services to customers by targeting them using website history information and login information (so-called cookies) stored on the customer's terminal device (for example, non-patent literature).

Digital Identity Co., Ltd., "What is a cookie? How it works, its role in web advertising, and information on its abolition", [online], February 8, 2022, Yahoo Japan Corporation, [searched March 22, 2022], Internet, <URL: https://ads-promo.yahoo.co.jp/service/start-articles/basic/cookie-ads/>

There is a demand for efficient advertising output not only in BtoC marketing but also in BtoB marketing. However, the website history information stored in cookies as described above is merely personal, and in BtoB marketing, the target audience is different, making it difficult to use this information to improve efficiency.

Therefore, in order to solve the above problems, the present invention provides a program, an information processing device, and an information processing method that can efficiently output advertisements for businesses in B2B marketing.

A program according to one aspect of the present invention causes a computer to implement an acquisition function for acquiring device information indicating one or more devices owned by the business from the business's business device, a specification function for identifying a device from among the one or more devices based on the device information, which is to output advertising information indicating an advertisement for the business, and an output function for causing the identified device to output the advertising information by referencing an advertising storage unit that stores the advertising information.

An information processing device according to one aspect of the present invention includes an acquisition unit that acquires device information indicating one or more devices owned by the business from the business device of the business, an identification unit that identifies a device from the one or more devices based on the device information to output advertising information indicating an advertisement for the business, and an output unit that causes the identified device to output the advertising information by referring to an advertising storage unit that stores the advertising information.

In one aspect of the present invention, an information processing method involves a computer acquiring device information indicating one or more devices owned by a business from the business's business device, identifying a device from among the one or more devices based on the device information that is to output advertising information indicating advertisements for the business, and having the identified device output the advertising information by referencing an advertising storage unit that stores the advertising information.

The present invention provides a program, an information processing device, and an information processing method that can efficiently output advertisements for businesses in B2B marketing.

FIG. 1 is a diagram for explaining an example of a system configuration of an advertising system according to an embodiment of the present invention. FIG. 1 is a diagram illustrating an example of an overview of an advertising system according to an embodiment of the present invention. FIG. 1 is a diagram illustrating an example of an overview of an advertising system according to an embodiment of the present invention. FIG. 1 is a diagram illustrating an example of an overview of an advertising system according to an embodiment of the present invention. FIG. 2 is a diagram illustrating an example of a functional configuration of a server device according to the present embodiment. 10 is a diagram showing an example of output of advertisement information in the advertisement system according to the embodiment; FIG. FIG. 2 is a diagram illustrating an example of the operation of the advertising system according to the present embodiment. FIG. 2 is a diagram illustrating an example of a hardware configuration of a server device according to the present embodiment.

A preferred embodiment of the present invention (hereinafter, referred to as "the present embodiment") will be described with reference to the attached drawings. Note that in each drawing, parts with the same reference numerals have the same or similar configurations.

In this invention, "part", "means", "device", and "system" do not simply mean physical means, but also include cases where the functions of the "part", "means", "device", and "system" are realized by software. Furthermore, the functions of one "part", "means", "device", or "system" may be realized by two or more physical means, devices, or software, and the functions of two or more "parts", "means", "device", or "system" may be realized by one physical means, device, or software.

The advertising system 1 according to this embodiment is a system for placing advertisements to businesses (hereinafter simply referred to as "businesses") that provide products and services to customers as part of B2B marketing. In this embodiment, an example will be described in which the entity that provides the mechanism of the advertising system 1 as a platform for connecting businesses that place advertisements with advertisers, a so-called platform provider, is a payment provider that provides payment methods to businesses. However, it is not intended to limit the platform provider of the advertising system 1 to this payment provider. The business may be, for example, an affiliated store that can use payment methods provided by the payment provider.

In the advertising system 1, for example, business information about businesses is provided, and advertising information showing advertisements for the business is output to a device owned by the business (hereinafter also referred to as an "business device"). In addition, in return for the business providing the business information and accepting the placement of this advertisement, the advertising system 1 reduces fees for using the payment method (for example, the affiliate fee described below) and makes functions related to the payment method free of charge. In this way, advertisers who want to place advertisements for businesses and businesses who want to receive advertisements can connect on the advertising system 1.

1. System configuration
An example of a system configuration of an advertisement system 1 according to this embodiment will be described with reference to FIG.

As shown in FIG. 1, the advertising system 1 includes a server device 100 of a payment service provider, an advertiser device 200 of an advertiser, a business server 310 of a business provider, and a first terminal device 320a and a second terminal device 320b of the business provider. The first terminal device 320a and the second terminal device 320b are collectively referred to as "terminal device 320" when there is no particular need to distinguish between them. The number of devices included in the terminal device 320 is not limited to two, for example, and may be three or more. The server device 100 is communicatively connected to the advertiser device 200, the business server 310, and the terminal device 320 via the first network N.

The operator system 300 includes an operator server 310 and a terminal device 320. The operator server 310 is communicatively connected to the terminal device 320 via a second network N2.

The first network N1 is composed of a wireless network and a wired network. Examples of networks include a mobile phone network, a PHS (Personal Handy-phone System) network, a wireless LAN (Local Area Network, including communication conforming to IEEE802.11 (so-called Wi-Fi (registered trademark))), 3G (3rd Generation), LTE (Long Term Evolution), 4G (4th Generation), 5G (5th Generation), WiMax (registered trademark), infrared communication, visible light communication, Bluetooth (registered trademark), a wired LAN, a telephone line, a power line communication network, a network conforming to IEEE1394, etc.

The second network N2 is an internal network within the operator system 300, consisting of a wireless network and a wired network.

The server device 100 is an information processing device capable of communicating with the advertiser device 200, the business server 310, and the external system 500. In this embodiment, the server device 100 is a device used by a payment business that provides payment methods (hereinafter simply referred to as "payment methods") that can be used by businesses. This payment method may be, for example, credit card payment, debit card payment, or electronic money payment. The server device 100 manages business information and advertising information related to advertisements for businesses by executing a specific program, obtains business information from the business server 310, and transmits advertising information to the terminal device 320 to output advertisements.

The payment service provider may be, for example, a payment agency such as a PSP (Payment Service Provider) that provides payment agency services, or a PF (Payment Facilitator).

The advertiser device 200 is an information processing device used by an advertiser. This advertiser is an entity that conducts B2B business with businesses.

The business operator server 310 is an information processing device used by the business operator and is one aspect of the business operator device. The business operator server 310 has a server function that controls and manages devices owned by the business operator.

The terminal device 320 is a device owned by the business operator, and may be, for example, a POS register terminal, a Hunty terminal, a smartphone, a laptop, or a tablet. The terminal device 320 may be, for example, one aspect of a business operator's device. If the terminal device 320 is, for example, a general-purpose terminal such as a smartphone, a laptop, or a tablet, an app with a POS register function such as accepting input of goods or services (hereinafter also referred to as "goods, etc.") and calculating the total price (payment amount) of the accepted goods, etc. may be installed. In this embodiment, an example will be described in which the first terminal device 320a is a general-purpose tablet used in the business operator's store, and the second terminal device 320b is a POS register terminal used in the business operator's store.

The external system 500 is a so-called third-party system. The external system 500 is communicably connected to the server device 100, for example, via the first network N1. The external system 500 may be, for example, a payment infrastructure (for example, a credit card system or a bank system) that executes payments and is used by businesses, advertisers, payment providers, etc. In this embodiment, it is assumed that the payment infrastructure has accounts for businesses, advertisers, payment providers, etc.

＜2. Overview＞
An example of an outline of the advertising system 1 will be described with reference to FIGS.

Fig. 2 is a diagram showing an image of the advertising business carried out in the advertising system 1. As shown in Fig. 2, in the advertising system 1, for example, participants 1 to 4 in the advertising business are allocated as follows.
・1. Advertiser: A person who wants to sell a commodity (goods or services) to a business ・2. Advertising medium: A device owned by a business ・3. Advertising target: A business such as an affiliated store (hereinafter simply referred to as "affiliated store") where a payment method can be used ・4. Platformer: A payment business that provides a payment method to a business

(1) A business that is an advertising target provides business information to the payment service provider, which is the platform provider, for the purpose of placing advertisements aimed at that business. (2) When the payment service provider uses the business information for advertising aimed at the business, it provides the business with compensation for providing the business information. Business information is information about a business. Details of business information are provided below.

(3) The business device, which is an advertising medium, provides the payment business operator, which is the platform operator, with an advertising space for placing business-oriented advertisements. This advertising space may be, for example, an advertising space provided on a web page of a website, or an advertising space provided on the screen of a native application installed on the business device. (4) The payment business operator proposes to the advertiser that the business-oriented advertisement be placed in the provided advertising space. (5) The advertiser requests the payment business operator to place a business-oriented advertisement in the proposed advertising space and provides compensation for the request.

(6) The payment service provider, which acts as the platform provider, provides compensation for advertising space to businesses that possess business devices that are advertising media. (7) The payment service provider distributes advertising information to have advertisements for businesses displayed in the advertising space provided by the business devices, and displays these advertisements for businesses that are the advertising targets. (8) Businesses that view the displayed advertisements purchase merchandise sold by the advertisers introduced in the advertisements.

As described above, in the advertising system 1, businesses that own advertising media and are advertising targets can receive compensation for the provision of business information and advertising space. The source of this compensation can be obtained from the compensation for advertising requests from advertisers.

<2-1. Pre-registration>
3 is a diagram showing an example of a process flow when information required for placing an advertisement in the advertisement system 1 is preregistered. In the examples of FIGS. 3 and 4, an example is described in which an advertisement is matched (in other words, combined) with a business operator or a business operator device in advance and the advertisement is output to the matched business operator or business operator device, but the advertisement output mode according to the present invention is not limited to this. For example, matching may be performed each time an advertisement is output, or an advertisement may be output to a business operator or a business operator device that meets the advertisement conditions without any particular matching.

(1a) As shown in FIG. 3, the advertiser device 200 provides advertiser information about the advertiser to the server device 100. (2a) The acquisition unit 112 of the server device 100 acquires the provided advertiser information. (3a) The registration unit 113 registers the acquired advertiser information in the advertisement storage unit 142.

The advertiser information may include, for example, advertiser identification information for identifying the advertiser, the advertiser's representative, the advertiser's name, location, and/or contact information (e.g., telephone number, email address, website account name, etc.), payment account information indicating a payment account such as a bank account used by the advertiser, etc.

The advertiser information may include, for example, incentive information indicating an incentive to be given to a business for outputting an advertisement for the business. The content of this incentive may be registered at the request of the advertiser if the source of funds is the fee for an advertising request paid by the advertiser. The advertiser information may include, for example, payment account information and/or payment method information for an account used by the advertiser. The incentive given to the business may be, for example, a coupon that can be used for services or products provided by the advertiser, or a transfer of a specified amount to an account designated by the business.

Payment method information is information about the payment method used by users such as advertisers and businesses. Payment method information includes, for example, type information indicating the type of payment method (e.g., credit card payment, debit card payment, electronic money payment, etc.), payment method identification information for identifying the payment method (e.g., card number, account number, etc.), payment business operator identification information that provides the payment method, user identification information of the user who uses the payment method, etc.

(1b) The advertiser device 200 requests the server device 100 to set advertising conditions for business-oriented advertisements. (2b) The reception unit 111 of the server device 100 receives the requested setting of advertising conditions. (3b) The registration unit 113 of the server device 100 registers advertising condition information indicating the set advertising conditions in the advertisement storage unit 142. The advertising conditions may be set, for example, for each advertiser, for each specific category (for example, for each brand of product or service, or for each business, etc.), or for each advertisement. In this example, an example in which advertising conditions are set for each advertisement will be described.

The advertising conditions may, for example, restrict the destination of the advertisement. In this case, the advertising condition information may include, for example, the type of business to which the advertisement is to be output (e.g., the area where the office or store is located, the type of industry, the scale of business, etc.), device constraint information that restricts the device to which the advertisement is to be output, and/or business information of the business to which the advertisement is to be output, and consent to the acquisition and utilization of information including verification of the effectiveness of the advertisement. The device constraint information may, for example, include items similar to the device information described below, and may specify what is permissible for each item (for example, in the case of device types, the permissible types are specified, etc.).

The advertising conditions may, for example, stipulate the output mode of the advertisement. In this case, the advertising condition information may include, for example, the output medium (e.g., a website, a specific application other than a web browser, etc.), the output timing (e.g., the number of outputs in a specified period, the day of the week, the time period, the period, etc.), etc.

(4a) The business server 310 provides business information related to the business to the server device 100. (5a) The acquisition unit 112 of the server device 100 acquires the provided business information. (6a) The registration unit 113 of the server device 100 registers the acquired business information in the business memory unit 141.

(4b) The business server 310 requests the server device 100 to set the output for the business advertisement via the output setting interface. (5b) The reception unit 111 of the server device 100 receives the requested output setting. (6b) The registration unit 113 of the server device 100 registers the output setting information indicating the set contents in the advertisement storage unit 142.

The output setting interface is a user interface for accepting output settings for advertisements for businesses. Hereinafter, the output setting interface is also referred to as the "output setting UI." The output setting UI may be, for example, a dashboard (hereinafter, simply referred to as the "dashboard") that brings together operation input means for businesses to make various settings and requests in the advertising system 1.

The output setting information may, for example, set the output medium, the output mode (e.g., screen output, audio output, or both), output timing, etc.

(7) The matching unit 114a1 of the server device 100 matches the advertisement A requested by the advertiser with a business operator or a business operator device. For example, if the advertising conditions of the advertisement a are "the business operator runs a beauty salon" and "the business operator device is a device with a web browser installed," the matching unit 114a1 matches the first terminal device 320a, which is a tablet owned by the business operator A1 who runs a beauty salon and has a web browser installed, as the output destination of the advertisement a. On the other hand, the matching unit 114a1 does not match the second terminal device 320b, which is a POS register terminal without a web browser installed, even if it is a device owned by the business operator A1 who runs a beauty salon. As another example, the matching unit 114a1 may match the advertisement a with a privately run business operator A2 when the advertising conditions of the advertisement a are "there is a beauty salon run by an individual owner." In other words, the matching unit 114a1 matches all devices owned by the business A2 as output destinations of advertisement a. The identification unit 114a identifies the business device matched with advertisement a by the matching unit 114a1 as a business device that outputs advertising information for the business.

(8) The registration unit 113 of the server device 100 registers the result of the above matching, i.e., the business device identified as the output destination of advertisement a, in the advertisement storage unit 142.

<2-1. Pre-registration>
FIG. 4 is a diagram showing an example of a process flow when placing an advertisement in the advertising system 1.

(1) The output unit 114 of the server device 100 generates advertising information for advertisement a in order to output advertisement a to the first terminal device 320a by referring to various information registered in the advertisement storage unit 142 and the business storage unit 141. (2) The output unit 114 transmits the generated advertising information to the first terminal device 320a via the communication unit 130.

The advertising information may include, for example, content information indicating the type and format of the content for outputting the advertisement, text data (including HTML data) for displaying the advertisement, image data (including still images and video) for displaying the advertisement, audio data for outputting the audio of the advertisement, a URL for accessing the data for outputting the advertisement, etc.

(3) The first terminal device 320a receives the transmitted advertising information and outputs advertisement a on a website, a native app screen, or the like, to the representative or employees of the business. (4) The output unit registers the history of outputting advertisement a to the first terminal device 320a in the advertising storage unit 142 as advertising output history information.

(4) The settlement unit 115 of the server device 100 bills the advertiser of advertisement a for the price of outputting advertisement a, and also performs settlement to pay the price (including the grant of an incentive) to the business A1 or business A2 that provided business information and had advertisement a output. For example, the settlement unit 115 may settle the price for advertisement output by deducting the business fee for business A1, which is a member of the payment method provided by the payment business operator. (5) Based on the result of the settlement, the settlement unit 115 issues a settlement instruction to the payment infrastructure, which is the external system 500, to receive payment for the price of outputting advertisement a from the advertiser and to pay the business for providing information and having advertisement a be posted. (6) The payment infrastructure performs processing for settlement based on the settlement instruction.

With the above configuration, the advertising system 1 can identify business devices or businesses that meet the advertising conditions requested by the advertiser, and can output advertisements to the business devices based on the results of this identification. This makes it possible to output advertisements targeting business devices that meet the needs of the advertiser, and to efficiently output advertisements aimed at businesses in B2B marketing.

3. Functional configuration of server device
The functional configuration of the server device 100 according to this embodiment will be described with reference to Fig. 5. As shown in Fig. 5, the server device 100 includes a control unit 110, a communication unit 130, and a storage unit 140.

The control unit 110 includes a reception unit 111, an acquisition unit 112, a registration unit 113, an output unit 114, a settlement unit 115, and a verification unit 116.

[Reception department]
The reception unit 111 receives various requests from the advertiser device 200, the agent server 310, or other external devices.

The reception unit 111 may include, for example, a condition reception unit 111a. The condition reception unit 111a receives advertising conditions related to advertisements for businesses from the advertiser device 200 of the advertiser of the advertising information.

The reception unit 111 may include, for example, an incentive reception unit 111b. The incentive reception unit 111b may, for example, receive registration of an incentive to be granted to a business by outputting an advertisement for the business. The registration unit 113 may register incentive information indicating the received incentive in the advertisement storage unit 142.

The incentive information may include, for example, the conditions for providing the incentive, the method for providing the incentive, the conditions for the method for settling the incentive, etc. In addition, the incentive may be set, for example, for each business operator or for each type of business operator.

[Acquisition section]
The acquisition unit 112 acquires various information from the advertiser device 200, the business server 310, or other external devices. Any mode may be used for the acquisition of various information by the acquisition unit 112. When business information is input by a business to the dashboard screen, the acquisition unit 112 may receive a message indicating the input business information at any time. As another example, the acquisition unit 112 may receive a file indicating business information or advertiser information from the advertiser device 200 or the business server 310 in an event-driven or cyclic manner. As another example, the acquisition unit 112 may instruct an API implemented by the advertiser device 200 or the business server 310 to refer to information, and acquire information as a result of the reference.

The acquisition unit 112 acquires device information indicating one or more devices owned by the business operator from the business operator device (business operator server 310 or terminal device 320).

Device information is information indicating a device owned by an operator. Device information may include, for example, whether the device is a portable device, device identification information for identifying the device, the type of device (e.g., smartphone, tablet, laptop, desktop PC, POS register, and/or handheld terminal, etc.), information indicating whether specific software (e.g., a web browser or a specific native app, etc.) is installed, the IP address of the device, the domain name of the device, location information of the device (e.g., GPS information, etc.), the security status of the device, etc. This security status may indicate, for example, whether anti-malware software is installed, whether specific vulnerabilities exist, whether software with high security risks is installed, etc.

The acquisition unit 112 may acquire sales information indicating sales of an affiliated store from, for example, an affiliated store device (e.g., the business server 310 or the terminal device 320) of an affiliated store that is a business device. The sales information may indicate sales on an individual business basis, or may indicate sales for each store of the business.

The acquisition unit 112 may acquire device information limited to information related to the advertising conditions accepted by the condition acceptance unit 111a, for example. The advertising conditions may be conditions that limit the device that outputs the advertising information. For example, when the advertising conditions are conditions that limit the business device that outputs an advertisement that "the device is located within Japan," the acquisition unit 112 may acquire device location information as device information. For example, the acquisition unit 112 may exclude device information that is unrelated to the advertising conditions from the acquisition target.

Because device information contains a large amount of highly confidential information, it is considered necessary to acquire the minimum amount of device information necessary. According to the above configuration, the acquisition unit 112 acquires device information according to the advertising conditions, and therefore can acquire information for efficiently outputting advertisements for businesses while ensuring security.

[Registration section]
The registration unit 113 registers, in the storage unit 140, various requests accepted by the acceptance unit 111 and various pieces of information acquired by the acquisition unit 112.

[Output section]
The output unit 114 causes the carrier device identified by the identification unit 114a (described later) to output the advertisement information by referring to the advertisement storage unit 142 that stores the advertisement information.

According to the above configuration, the output unit 114 can output advertisements to business device types that match the advertisements to be output or to business device devices that have specific software installed that is compatible with the advertisement information. This makes it possible to output advertisements targeting business devices that match the content of the advertisement, and to efficiently output advertisements for businesses in B2B marketing.

The output unit 114 includes an identification unit 114a. Based on the device information acquired by the acquisition unit 112, the identification unit 114a identifies an operator device that outputs advertising information indicating an advertisement for an operator from among one or more operator devices. The identification unit 114a may, for example, identify a device of a specific type (e.g., a portable communication terminal such as a smartphone or tablet) as an operator device to which the advertisement is to be output. The identification unit 114a may also, for example, identify a device on which specific software compatible with the advertising information is installed as an operator device to which the advertisement is to be output. The identification unit 114a may also, for example, identify a device whose security status meets a certain standard as an operator device to which the advertisement is to be output.

The identification unit 114a may include, for example, a matching unit 114a1. The matching unit 114a1 matches the advertiser's advertisement with a business operator or a business operator device. In the former case, in other words, the advertisement is matched with all devices owned by the business operator as the output destination of the advertisement. The identification unit 114a identifies the business operator device matched with the advertisement by the matching unit 114a1 as a device that outputs advertising information for the business operator.

When the business operator is an affiliated store, the output unit 114 may refer to the payment memory unit 141a, which stores payment history information related to the history of payments made by the payment means at this affiliated store, and cause the device identified by the identification unit 114a to output advertising information based on this payment history information.

The payment history information may include, for example, business identification information of the business to which the customer made a payment using a payment method, identification information of the trading partner who made the payment (e.g., business identification information, etc.), the product or service name, customer information of the customer who made the payment, the payment amount, and payment method information of the payment method used for the payment (e.g., bank account number if payment was made by bank transfer, credit card number if payment was made by credit card, etc.).

The output unit 114 may, for example, identify sales of a product or service based on payment history information. Depending on the sales of the identified product or service, the output unit 114 may limit advertisements related to the same type of product or service as the best-selling product or service, or may preferentially output advertisements related to the same type of product or service to the business device. In addition, the output unit 114 may, for example, identify a trading partner with whom a payment settlement has been made a number of times exceeding a predetermined threshold based on payment history information, and output advertisements to the business device of a business of the same type (for example, the same industry or the same service area) as the identified trading partner.

According to the above configuration, the output unit 114 can output advertisements based on the sales of a particular product or service, the status of fund transfer within the business, and the like. The output unit 114 can also output advertisements targeting industries with a relatively large number of transactions. Furthermore, if the payment history is based on a payment method provided by the payment business operator, it is possible to prepare it on-site without information provided from an external source. Therefore, the output unit 114 can output advertisements for business operators more efficiently in BtoB marketing.

The output unit 114 may, for example, cause the device identified by the identification unit 114a to output advertising information based on the sales information acquired by the acquisition unit 112. For example, if the output unit 114 determines that the statistical value of the sales amount for a specified period (e.g., the total value or the average value) is higher than the standard set for each industry or size, the output unit 114 may preferentially output an advertisement proposing investment to the business. On the other hand, if the output unit 114 determines that the statistical value of the sales amount for a specified period is lower than the standard set for each industry or size, the output unit 114 may preferentially output an advertisement proposing loans to the business.

Sales information is information that indicates the sales of each business or each store during a specified period. Sales information includes, for example, business identification information or store identification information, sales amount, sales quantity, sales date and time for each sale, etc.

The sales information may include, for example, POS data issued by a business device used in the business's store. The POS data may include, for example, the date and time when the product was purchased or the service was provided, the store where the product was purchased or the service was provided, the number of products purchased, the name of the product purchased or the service provided, the price of the product purchased, etc. The POS data may also include customer information (for example, personal information of the customer) and customer types (for example, the gender and age group of the customer) of the customers who purchased the product or provided the service.

According to the above configuration, the output unit 114 can output advertisements based on the sales status of affiliated stores. Therefore, the output unit 114 can output advertisements for businesses more efficiently in B2B marketing.

The output unit 114 may, for example, refer to the business storage unit 141 that stores business information related to businesses, and cause the device identified by the identification unit 114a to output advertising information based on this business information. The output unit 114 may, for example, identify advertisements to be output according to the business scale of the business (for example, if the business scale is a small or medium-sized enterprise, it may identify advertisements for small or medium-sized enterprises), and limit the output to this identified advertisement or give priority to this identified advertisement. The output unit 114 may, for example, identify advertisements to be output according to the area covered by the business's stores (for example, if the area covered is Tokyo, it may identify advertisements for stores in Tokyo), and limit the output to this identified advertisement or give priority to this identified advertisement.

The business information includes, for example, owner information about the business owner, store information about the stores operated by the business (or stores under franchise agreements), the time of establishment, business scale, the business's payment account information (account information), fund transfer information, and/or sales information about the business.

The business information may include, for example, publicly disclosed information. Publicly disclosed information is information about business operators that has been made public, and includes, for example, registration information and information on the Internet. The Internet information may be, for example, information posted on SNS, information published on the website of each business operator (so-called corporate website), or information disclosed on EDINET (an electronic disclosure system for disclosure documents such as securities reports based on the Financial Instruments and Exchange Act).

Store information is information about a business operator's stores. Store information may include, for example, store identification information for identifying each store, the store name, information indicating the products and services handled at the store, opening date, contact information, address, coverage area indicating the area that each store can serve (e.g., operating area, delivery area, etc.), and/or business hours, etc.

According to the above configuration, the output unit 114 can output advertisements based on the actual conditions and circumstances of the business operator and the business operator's store. Therefore, the output unit 114 can output advertisements for business operators more efficiently in B2B marketing.

The output unit 114 may, for example, cause an operator device (operator server 310 or terminal device 320) to output incentive information indicating the registered incentive together with an output setting interface for accepting output settings for advertisements for the operator. With such a configuration, the output unit 114 can increase the operator's motivation to accept the advertisement submission by presenting the operator with the incentive that will be granted for accepting the advertisement submission. Therefore, when setting the output for advertisements for the operator, it is possible to encourage the operator to actively accept the advertisement submission.

<Advertising information output pattern>
Here, referring to Fig. 6, an example of an output pattern of advertisement information by the output unit 114 (including the identification unit 114a) will be described. Fig. 6 is a table showing an example of an output pattern of advertisement information by the output unit 114. As shown in Fig. 6, when the advertiser is, for example, alcohol wholesaler A, the identification unit 114a identifies the business type of the business, the opening date of the store, and the corresponding area based on the business information of the business outputting the advertisement and the store information of the store of this business. Based on the result of this identification, the output unit 114 may output advertisement information suggesting the purchase of imported wine to a device owned by a hotel that has opened in the past three months.

[Settlement Department]
5, the explanation will be continued. The settlement unit 115 performs settlement for making payment from the advertiser for the consideration for placing the advertisement and payment (including the provision of incentives) to the business entity for the consideration for accepting the provision of information and the placement of the advertisement, based on the settlement information stored in the storage unit 140. For this settlement, the settlement unit 115 may send a settlement instruction to the settlement infrastructure, which is the external system 500, for receiving payment from the advertiser for the consideration for placing the advertisement and for making payment to the business entity for the consideration for providing information and the placement of the advertisement.

The settlement information may include, for example, the payment method used for settlement, the payment account information of the account used for settlement, the terms of settlement, etc.

[Verification Department]
The verification unit 116 verifies the effect of having the business entity device output the advertisement (calculates the degree of effect) based on the following history information.
Advertisement output history information/Advertisement viewing history information: Information indicating a history of viewing of advertisements output to the carrier device, etc. The acquisition unit 112 acquires this information from the carrier device.
Payment history information Sales information: Information registered in the storage unit 140 after an advertisement is output to the business device

The verification unit 116 may transmit information indicating the result of the above verification to the advertiser device 200 via the communication unit 130 in order to provide the information to the advertiser.

[Communications Department]
The communication unit 130 transmits and receives various information to and from the advertiser device 200, the business entity device (the business entity server 310 and the terminal device 320), or other external devices via the network N.

[Memory unit]
The storage unit 140 stores various information related to the advertising system 1. The storage unit 140 includes, for example, a business entity storage unit 141 and an advertisement storage unit 142. The business entity storage unit 141 stores business entity information. The advertisement storage unit 142 stores advertiser information, advertisement information, output setting information, incentive information, and/or advertisement output history information, etc., in association with each other.

<4. Operation example>
An example of the operation of the server device 100 will be described with reference to Fig. 7. Note that the order of the processes shown below is an example and may be changed as appropriate.

As shown in FIG. 6, the condition receiving unit 111a of the server device 100 receives advertising conditions related to advertisements for businesses from the advertiser device 200 of the advertiser of the advertising information (S10). The acquisition unit 112 acquires device information from the business device based on the advertising conditions. Specifically, the acquisition unit 112 acquires device information limited to information related to the advertising conditions (S11).

The identification unit 114a of the server device 100 identifies a device that outputs advertising information showing advertisements for the business from among one or more devices owned by the business based on the device information (S12). The output unit 114 of the server device 100 causes the identified device to output the advertising information by referring to the advertising storage unit 142 that stores the advertising information (S13).

5. Hardware Configuration
8, an example of a hardware configuration in which the above-mentioned server device 100 is realized by a computer 800 will be described. Note that the functions of each device can also be realized by dividing them into a plurality of devices.

As shown in FIG. 8, the computer 800 includes a processor 801, a memory 803, a storage device 805, an input I/F unit 807, a data I/F unit 809, a communication I/F unit 811, and a display device 813.

The processor 801 controls various processes in the computer 800 by executing programs stored in the memory 803. For example, each functional unit of the control unit 110 of the server device 100 can be realized as a program that is temporarily stored in the memory 803 and operates mainly on the processor 801.

The memory 803 is a storage medium such as a RAM (Random Access Memory). The memory 803 temporarily stores the program code of the program executed by the processor 801 and data required when the program is executed.

The storage device 805 is a non-volatile storage medium such as a hard disk drive (HDD) or flash memory. The storage device 805 stores an operating system and various programs for implementing the above-mentioned configurations. In addition, the storage device 805 can also store tables for registering business information and advertising information, and a DB for managing the tables. Such programs and data are loaded into the memory 803 as necessary and are referenced by the processor 801.

The input I/F unit 807 is a device for receiving input from a user. Specific examples of the input I/F unit 807 include a keyboard, a mouse, a touch panel, various sensors, and a wearable device. The input I/F unit 807 may be connected to the computer 800 via an interface such as a USB (Universal Serial Bus).

The data I/F unit 809 is a device for inputting data from outside the computer 800. A specific example of the data I/F unit 809 is a drive device for reading data stored in various storage media. The data I/F unit 809 may be provided outside the computer 800. In that case, the data I/F unit 809 is connected to the computer 800 via an interface such as a USB.

The communication I/F unit 811 is a device for performing data communication via the Internet N, either wired or wirelessly, with devices external to the computer 800. The communication I/F unit 811 may be provided external to the computer 800. In that case, the communication I/F unit 811 is connected to the computer 800 via an interface such as a USB.

The display device 813 is a device for displaying various types of information. Specific examples of the display device 813 include a liquid crystal display, an organic EL (Electro-Luminescence) display, a display of a wearable device, and the like. The display device 813 may be provided outside the computer 800. In that case, the display device 813 is connected to the computer 800 via, for example, a display cable. Furthermore, when a touch panel is used as the input I/F unit 807, the display device 813 can be configured as an integral part of the input I/F unit 807.

The above-described embodiment is an example for explaining the present invention, and is not intended to limit the present invention to only this embodiment. Furthermore, the present invention can be modified in various ways without departing from the gist of the invention. Furthermore, a person skilled in the art can adopt an embodiment in which each element described below is replaced with an equivalent element, and such an embodiment is also included in the scope of the present invention.

[Modification]
Although the present invention has been described based on the above embodiment, the following cases are also included in the present invention.

[Modification 1]
Some of the functional units included in the control unit 110 of the server device 100 according to the above embodiment may be provided in the advertiser device 200 or the business entity device.

[Modification 2]
In the above embodiment, an example has been described in which the business storage unit that stores business information and the advertisement storage unit that stores advertisement information are provided in the server device 100, but they may be provided in a device other than the server device 100, such as the advertiser device 200, the business device, or a device of the external system 500. In addition, for example, when referring to the business storage unit provided in the business device, an API implemented by the business device for the reference may be used, or the business device may be remotely accessed like a scraping model or the like.

1...advertising system, 100...server device, 110...control unit, 111...reception unit, 112...acquisition unit, 113...registration unit, 114...output unit, 115...settlement unit, 116...verification unit, 130...communication unit, 140...storage unit, 200...advertiser device, 300...business operator system, 310...business operator server, 320...terminal device, 500...external system, 800...computer, 801...processor, 803...memory, 805...storage device, 807...input I/F unit, 809...data I/F unit, 811...communication I/F unit, 813...display device.

Claims (8)

On the computer,
an acquisition function for acquiring device information indicating one or more devices owned by an affiliated store from a business device of the affiliated store where a payment method can be used ;
a determining function for determining, based on the device information, from among the one or more devices, a device that outputs advertising information indicating an advertisement for the affiliated store ;
an output function of causing the specified device to refer to an advertisement storage unit that stores the advertisement information and a payment storage unit that stores payment history information relating to a history of payments made by the payment means at the affiliated store , and outputting the advertisement information based on the payment history information ;
program. The acquisition function acquires sales information indicating sales of the affiliated store from an affiliated store device of the affiliated store, which is the business device;
The output function causes the specified device to output the advertising information based on the sales information.
The program according to claim 1. The output function refers to a business storage unit that stores business information related to the affiliated store , and causes the specified device to output the advertising information based on the business information.
The program according to claim 1 or 2 . The computer includes:
a condition receiving function for receiving, from an advertiser device of the advertiser of the advertisement information, advertisement conditions relating to the advertisement for the affiliated store ;
The program according to claim 1 , wherein the acquiring function acquires the device information limited to information related to the advertising conditions. The computer includes:
further realizing an incentive receiving function for receiving registration of an incentive to be given to the affiliated store by outputting an advertisement for the affiliated store from an advertiser device of the advertiser of the advertisement information;
the output function causes the business device to output the registered incentive together with an output setting interface for receiving settings for output of advertisements for the business device;
The program according to claim 1 . On the computer,
A first acquisition function that acquires device information regarding one or more devices owned or managed by a business operator that can use the payment method;
an identification function for identifying at least one device from among the one or more devices based on the device information;
A second acquisition function for acquiring payment history information regarding a history of payments made by the payment means for the business;
A transmission function of transmitting advertisement information showing an advertisement for the business to the at least one specified device based on the payment history information.
program. an acquisition unit that acquires, from a business device of an affiliated store where a payment method can be used , device information indicating one or more devices possessed by the affiliated store ;
an identification unit that identifies a device that outputs advertisement information indicating an advertisement for the affiliated store from among the one or more devices based on the device information;
and an output unit that causes the specified device to output the advertisement information based on the payment history information by referring to an advertisement storage unit that stores the advertisement information and a payment storage unit that stores payment history information relating to a history of payments made by the payment means at the affiliated store .
Information processing device. The computer
acquiring device information indicating one or more devices owned by an affiliated store from a business device of the affiliated store where a payment method can be used ;
Identifying a device that outputs advertising information showing an advertisement for the affiliated store from among the one or more devices based on the device information;
causing the specified device to refer to an advertisement storage unit that stores the advertisement information and a payment storage unit that stores payment history information relating to a history of payments made by the payment means at the affiliated store , and outputting the advertisement information based on the payment history information ;
Information processing methods.

Images