JP7512618B2 - Advertisement distribution device, advertisement distribution system, advertisement distribution method, and advertisement distribution program - Google Patents

Description

The present invention relates to an advertisement distribution device, an advertisement distribution system, an advertisement distribution method, and an advertisement distribution program.

For sponsors who provide television programs and the like, and for broadcasting stations that produce programs using advertising revenue from sponsors, it is important to accurately manage the distribution status of commercial messages (CMs) and to control the distribution of CMs so as to maximize advertising effectiveness. Therefore, technology that can solve this problem more appropriately and efficiently is required.

As a technology related to this, Patent Document 1 discloses a broadcast program distribution device that aims to prevent a decrease in the effectiveness of advertisements for viewers who use remote viewing. This device acquires program content that has a broadcast main section and advertisement/promotion sections. This device detects the positions of the advertisement/promotion sections in the program content and acquires the advertisement content. Based on the positions of the advertisement/promotion sections, this device replaces the advertisement/promotion sections in the program content with the advertisement content. This device then transmits a stream that includes the program content or the replaced advertisement content.

Patent Document 2 also discloses a broadcasting device that aims to accurately and efficiently check the transmission of specific content video such as commercial video. This device is a broadcasting device that broadcasts video including the specific content video, and has a video server that generates a video signal for broadcast from the specific content video. This device creates first image information on a screen-by-screen basis from the specific content video prepared for broadcast. This device creates second image information on a screen-by-screen basis from the video signal for broadcast. This device then performs an image comparison process between the first and second image information, and outputs an image comparison result that indicates whether the first and second image information match or do not match.

JP 2019-193204 A JP 2019-192966 A

As communication networks such as the Internet become more widespread and develop, broadcasting stations are beginning to launch businesses that distribute broadcast programs in parallel (simultaneously) over communication networks. When starting such a business, it is important to maximize advertising cost-effectiveness. More specifically, the challenge is to realize CM distribution control that reduces the cost of modifying the broadcasting system that accompanies the start of such a business, while improving advertising effectiveness. Patent documents 1 and 2 do not specifically mention technology for improving advertising cost-effectiveness when programs are distributed in parallel via broadcasting and communication networks.

The main object of the present invention is to provide an advertising distribution device etc. that realizes improved cost-effectiveness of advertising when a program is distributed in parallel via broadcasting and a communication network.

An advertisement distribution device according to one aspect of the present invention, when a program is distributed in parallel by broadcasting and a communication network, includes a receiving means for receiving first advertisement identification information capable of identifying an advertisement in the program, extracted from a broadcast signal of the program, and information indicating a timing at which the advertisement is inserted in the program, a determining means for determining second advertisement identification information based on the first advertisement identification information and a predetermined criterion, and a replacing means for replacing the advertisement material indicated by the first advertisement identification information at the timing of the communication signal distributing the program via the communication network with the advertisement material indicated by the second advertisement identification information.

In another aspect of achieving the above object, an advertisement distribution method according to one aspect of the present invention, when a program is distributed in parallel by broadcasting and a communication network, receives, by an information processing device, first advertisement identification information capable of identifying an advertisement in the program, extracted from a broadcast signal of the program, and information indicating a timing at which the advertisement is inserted in the program, determines second advertisement identification information based on the first advertisement identification information and a predetermined criterion, and replaces the advertisement material indicated by the first advertisement identification information at the timing of the communication signal distributing the program via the communication network with the advertisement material indicated by the second advertisement identification information.

In a further aspect of achieving the above object, an advertisement distribution program according to one embodiment of the present invention causes a computer to execute the following steps when a program is distributed in parallel by broadcasting and a communication network: a receiving process for receiving first advertisement identification information capable of identifying an advertisement in the program, extracted from a broadcast signal of the program, and information indicating a timing at which the advertisement is inserted in the program; a determining process for determining second advertisement identification information based on the first advertisement identification information and a predetermined criterion; and a replacement process for replacing the advertisement material indicated by the first advertisement identification information at the timing of the communication signal distributing the program via the communication network with the advertisement material indicated by the second advertisement identification information.

Furthermore, the present invention can also be realized by a computer-readable, non-volatile recording medium on which such an advertising distribution program (computer program) is stored.

The present invention makes it possible to improve the cost-effectiveness of advertising when programs are distributed in parallel via broadcast and communication networks.

1 is a block diagram showing a configuration of a broadcasting system 1 according to a first embodiment of the present invention. 2 is a diagram illustrating an example of an SCTE-35 signal to which CM trigger information and a 10-digit CM code have been added by an adding unit 221 according to the first embodiment of the present invention. FIG. FIG. 2 is a diagram illustrating an example of the contents of a criterion 131 according to the first embodiment of the present invention. 4 is a flowchart (1/2) showing the operation of the broadcasting system 1 according to the first embodiment of the present invention. 1 is a flowchart (2/2) showing the operation of the broadcasting system 1 according to the first embodiment of the present invention. FIG. 11 is a block diagram showing a configuration of an advertisement distribution device 50 according to a second embodiment of the present invention. FIG. 9 is a block diagram showing a configuration of an information processing device 900 capable of executing an advertisement distribution device or a program distribution signal generation device according to each embodiment of the present invention.

The following describes in detail the embodiments of the present invention with reference to the drawings.

First Embodiment
1 is a block diagram showing the configuration of a broadcasting system 1 according to a first embodiment of the present invention. The broadcasting system 1 is a system that distributes television programs in parallel (simultaneously) via broadcasting (broadcast waves) and a communication network. In the following description of this embodiment, distribution via a communication network may be referred to as "net distribution."

The broadcasting system 1 broadly comprises an advertisement distribution device 10, a master system 20, a commercial broadcasting system 30, a bank system 31, a CDN (Content Delivery Network) 40, an advertisement material storage device 41, and a viewer terminal device 42. Of the above-mentioned components, the master system 20, the commercial broadcasting system 30, and the bank system 31 are systems within a broadcasting station. The advertisement distribution device 10 and the advertisement material storage device 41 may be devices outside the broadcasting station, for example, devices configured by cloud computing.

The commercial broadcasting system 30 is a core business system installed in a commercial broadcasting station (commercial broadcaster) and is a system that centrally manages the programs and commercials (also called advertisements) broadcast by the commercial broadcaster. The bank system 31 comprises a commercial bank 310 and a program bank 311. The commercial bank 310 and the program bank 311 are facilities that store commercial and program materials (video/audio data) so that the commercials and programs can be broadcast according to a schedule, in order.

The master system 20 includes a broadcast signal generating device 21 and a program distribution signal generating device 22. The broadcast signal generating device 21 generates a broadcast signal using data stored in the CM bank 310 and the program bank 311, and distributes the broadcast signal under the control of the commercial broadcasting system 30.

The above-mentioned commercial broadcasting system 30, bank system 31, and broadcast signal generating device 21 are existing facilities at the broadcasting station, so detailed explanations thereof will be omitted in this embodiment.

The program distribution signal generating device 22 is a device that generates a television program to be broadcast by encoding a communication signal for distributing the program via a communication network (network distribution). In this embodiment, the communication signal is a SCTE (Society of Cable and Telecommunications Engineers)-35 signal, which is a well-known broadcast standard. The program distribution signal generating device 22 includes an extraction unit 220 and an addition unit 221.

The extraction unit 220 extracts, from the broadcast signal generated by the broadcast signal generation device 21, commercial trigger information indicating the timing at which a commercial is inserted in a program, and a 10-digit commercial code that can identify the commercial.

Currently, each commercial broadcast on television is assigned a 10-digit commercial code. The 10-digit commercial code is made up of a 4-digit advertiser code that identifies the advertiser, and a 6-digit material code. The 4-digit advertiser code is issued by the Common Code Management Center established by the Japan Advertising Agencies Association and the Japan Commercial Broadcasters Association. The 6-digit material code is a code that advertisers assign to their own commercial material.

The broadcast signal generated by the broadcast signal generating device 21 contains CM trigger information and a 10-digit CM code in the ANC (Ancillary) area specified by the digital broadcasting standard, so the extraction unit 220 can extract the CM trigger information and the 10-digit CM code from the ANC area in the broadcast signal.

The adding unit 221 adds (incorporates) the CM trigger information and the 10-digit CM code extracted by the extracting unit 220 in a mutually associated state to the SCTE-35 signal generated by the program distribution signal generating device 22.

FIG. 2 is a diagram illustrating an example of an SCTE-35 signal to which CM trigger information and a 10-digit CM code have been added by the addition unit 221 according to this embodiment. In the example shown in FIG. 2, the 10-digit CM codes for CM-A, CM-B, and CM-C are "1234-000001," "2345-000001," and "3456-000001," respectively. The addition unit 221 associates the CM trigger information with the 10-digit CM code for each of CM-A, CM-B, and CM-C, and adds the CM trigger information and the 10-digit CM code to the SCTE-35 signal. The addition unit 221 may add the CM trigger information and the 10-digit CM code to, for example, an unused free area in the SCTE-35 signal.

The addition unit 221 transmits the SCTE-35 signal to which the CM trigger information and the 10-digit CM code have been added to the advertisement distribution device 10 shown in FIG. 1.

The advertisement distribution device 10 is a device that controls the distribution of commercials in programs distributed by a CDN 40 (communications network) using an SCTE-35 signal received from a program distribution signal generation device 22. The advertisement distribution device 10 includes a packager 11, an SSAI (Server Side Ad Insertion) server 12, and an AD server 13. The packager 11, the SSAI server 12, and the AD server 13 may each be configured as separate devices, or may be configured as individual functions possessed by a single device.

The packager 11 includes a receiving unit 110. The receiving unit 110 is an example of a receiving means.

The receiving unit 110 receives an SCTE-35 signal to which CM trigger information and a 10-digit CM code (also referred to as first advertisement identification information) have been added, and inputs the CM trigger information and the 10-digit CM code contained in the SCTE-35 signal to the AD server 13 via the SSAI server 12. However, it is assumed that the receiving unit 110 has been given information indicating which part of the SCTE-35 signal contains the CM trigger information and the 10-digit CM code.

The SSAI server 12 includes an attribute acquisition unit 120 and a replacement unit 121. The attribute acquisition unit 120 and the replacement unit 121 are examples of an attribute acquisition means and a replacement means, respectively.

The attribute acquisition unit 120 receives (acquires) information capable of identifying the attributes of the user (viewer) of the viewer terminal device 42 from the viewer terminal device 42 via a communication network (not shown). The viewer terminal device 42 is an information processing device, such as a personal computer or a smartphone, that outputs (displays) the video and audio of a program distributed by a SCTE-35 signal. The viewer's attributes include, for example, the viewer's gender and age. The attribute acquisition unit 120 receives, for example, a viewer's ID (Identification) capable of identifying the viewer, as information capable of identifying the viewer's attributes. The viewer's ID is, for example, input by the viewer using the viewer terminal device 42 when the viewer uses a service for viewing a program distributed by a SCTE-35 signal.

When the attribute acquisition unit 120 receives the viewer's ID, it can identify the viewer's attributes by acquiring information about the viewer's attributes from, for example, a device (not shown) that associates and manages the viewer's ID with the viewer's attributes. Alternatively, the attribute acquisition unit 120 may receive information about the viewer's attributes directly from the viewer terminal device 42. The attribute acquisition unit 120 outputs the acquired information indicating the viewer's attributes to the AD server 13. The operation of the replacement unit 121 in the SSAI server 12 will be described later.

The AD server 13 includes a determination unit 130. The determination unit 130 is an example of a determination means.

The determination unit 130 determines information (also called second advertisement identification information) that can identify a commercial in a program distributed online based on the 10-digit commercial code received by the receiving unit 110, the viewer attributes acquired by the attribute acquisition unit 120, and criteria 131.

Figure 3 is a diagram illustrating the contents of the criteria 131 according to this embodiment. The criteria 131 are stored, for example, in a non-volatile storage device such as a memory or a magnetic disk provided in the AD server 13.

As shown in FIG. 3, the criteria 131 include a commercial replacement management table 132 and an advertising material location management table 133.

The commercial replacement management table 132 is a table (information) that defines the 10-digit commercial code of a commercial in a program distributed online for each combination of the 10-digit commercial code received by the receiving unit 110 and the viewer attributes acquired by the attribute acquisition unit 120.

According to the commercial replacement management table 132 illustrated in FIG. 3, for example, if the 10-digit commercial code received by the receiving unit 110 is "1234-000001" and the viewer attribute acquired by the attribute acquisition unit 120 is attribute A, the determination unit 130 determines the 10-digit commercial code of the commercial in the program to be distributed online to be "1234-000011." That is, in this case, the determination unit 130 determines to replace the commercial with the 10-digit commercial code "1234-000001" on the broadcast side with the commercial with the 10-digit commercial code "1234-000011" on the online distribution side.

Furthermore, according to the commercial replacement management table 132 illustrated in FIG. 3, for example, if the 10-digit commercial code received by the receiving unit 110 is "1234-000001" and the viewer attribute acquired by the attribute acquisition unit 120 is attribute B, the determination unit 130 determines the 10-digit commercial code of the commercial in the program to be distributed online to be "1234-000012." In other words, the determination unit 130 determines to replace the commercial on the broadcast side with a different commercial on the online distribution side depending on the viewer attributes.

More specifically, for example, a commercial with a 10-digit commercial code of "1234-000001" distributed on the broadcast side is a commercial for general cosmetics sold by a certain sponsor that are not dependent on gender. Attribute A indicates male, and attribute B indicates female. In this case, the decision unit 130 decides to replace the commercial on the internet distribution side with a commercial for men's cosmetics sold by the sponsor with a 10-digit commercial code of "1234-000011", or a commercial for women's cosmetics sold by the sponsor with a 10-digit commercial code of "1234-000012".

In addition, according to the commercial replacement management table 132 illustrated in FIG. 3, for example, if the 10-digit commercial code received by the receiving unit 110 is "1234-100001," the determining unit 130 determines that the commercial on the internet distribution side will not be replaced with the commercial on the broadcast side, and that the same commercial as the commercial on the broadcast side will be distributed on the internet distribution side as well.

Furthermore, according to the commercial replacement management table 132 illustrated in FIG. 3, for example, if the 10-digit commercial code received by the receiving unit 110 is "2345-100001", the 10-digit commercial code of the commercial to be distributed online is not set. In this case, the decision unit 130 may use, for example, a criterion different from the criterion 131 to decide to replace the commercial with the 10-digit commercial code "2345-100001" on the online distribution side with a commercial that is unrelated to the commercial. An unrelated commercial is, for example, a commercial included in a dedicated spot contract frame on the online distribution side.

The advertising material location management table 133 is a table (information) that indicates the location (address) of advertising material 410, which is the video/audio data of a commercial on the Internet distribution side, identified by a 10-digit commercial code. As shown in FIG. 1, the advertising material 410 is stored in an advertising material storage device 41 connected to the CDN 40. The advertising material storage device 41 is, for example, a non-volatile storage device such as a magnetic disk device. The broadcasting system 1 may have multiple advertising material storage devices 41.

As described above, the determination unit 130 determines the 10-digit CM code of a CM in a program to be distributed over the Internet based on the CM replacement management table 132, and then determines the location of the advertising material 410 of the CM identified by the determined 10-digit CM code (corresponding to the second advertising identification information) based on the advertising material location management table 133. The determination unit 130 outputs the determined location of the advertising material 410 of the CM and the CM trigger information of the CM to the SSAI server 12.

The replacement unit 121 in the SSAI server 12 acquires the advertising material 410 from the location of the advertising material 410 for the commercial in the advertising material storage device 41 output from the determination unit 130. The replacement unit 121 replaces the advertising material at the timing of the SCTE-35 signal indicated by the commercial trigger information with the acquired advertising material 410. The replacement unit 121 distributes the SCTE-35 signal that has undergone the above-mentioned replacement process to the viewer terminal device 42 via the CDN 40.

When the decision unit 130 in the AD server 13 decides not to replace the commercial in the broadcast on the online distribution side, and to distribute the same commercial on the online distribution side as the commercial on the broadcast side, the replacement unit 121 distributes the SCTE-35 signal received by the receiving unit 110 as is to the viewer terminal device 42.

Next, the operation (processing) of the broadcasting system 1 according to this embodiment will be described in detail with reference to the flowcharts in Figures 4A and 4B.

The extraction unit 220 in the program distribution signal generation device 22 extracts the CM trigger information and the 10-digit CM code from the broadcast signal generated by the broadcast signal generation device 21 (step S101). The addition unit 221 adds the CM trigger information and the 10-digit CM code extracted by the extraction unit 220 to the SCTE-35 signal, and transmits the SCTE-35 signal to the advertisement distribution device 10 (step S102).

The receiving unit 110 in the packager 11 of the advertisement distribution device 10 extracts the CM trigger information and the 10-digit CM code from the SCTE-35 signal received from the program distribution signal generating device 22, and outputs the extracted CM trigger information and the 10-digit CM code to the AD server 13 (step S103). The attribute acquiring unit 120 in the SSAI server 12 receives information capable of identifying the viewer's attributes (e.g., the viewer's ID) from the viewer terminal device 42, and outputs the viewer's attributes identified using the received information to the AD server 13 (step S104). The determining unit 130 in the AD server 13 compares the 10-digit CM code input from the receiving unit 110 via the SSAI server 12 and the viewer's attributes acquired by the attribute acquiring unit 120 with the criteria 131 (step S105).

If no commercial to be distributed online is set for the combination of the 10-digit commercial code and viewer attributes in the commercial replacement management table 132 of the criteria 131 (No in step S106), the determination unit 130 obtains the location of advertising material 410 for a commercial unrelated to the commercial in the broadcast from the advertising material location management table 133, notifies the SSAI server 12 of the location of the advertising material 410 and the commercial trigger information (step S107), and the process proceeds to step S112.

If a commercial to be distributed online is set for the combination of the 10-digit commercial code and viewer attributes in the commercial replacement management table 132 of the criteria 131 (Yes in step S106), the process proceeds to step S108.

If replacement of a commercial in broadcast is not set for the combination of the 10-digit commercial code and viewer attributes in the commercial replacement management table 132 of the criteria 131 (No in step S108), the decision unit 130 notifies the SSAI server 12 that the SCTE-35 signal input from the program distribution signal generator 22 is to be sent directly to the CDN 40 (step S109). The SSAI server 12 distributes the SCTE-35 signal input from the program distribution signal generator 22 directly to the viewer terminal device 42 via the CDN 40 (step S110), and the entire process ends.

If the CM replacement management table 132 of the criteria 131 indicates that a CM is to be replaced in broadcast for the combination of the 10-digit CM code and the viewer's attributes (Yes in step S108), the decision unit 130 obtains the location of the advertising material 410 for the replaced CM from the advertising material location management table 133, associates the location of the advertising material 410 with the CM trigger information, and notifies the SSAI server 12 (step S111).

The replacement unit 121 in the SSAI server 12 acquires the advertising material 410 from the location of the advertising material 410 in the advertising material storage device 41 for the replaced commercial notified by the determination unit 130 (step S112). The replacement unit 121 replaces the advertising material at the timing of the SCTE-35 signal indicated by the commercial trigger information with the acquired advertising material 410, and then distributes the SCTE-35 signal to the viewer terminal device 42 (step S113), and the entire process ends.

The broadcasting system 1 according to this embodiment can improve the cost-effectiveness of advertising when a program is distributed in parallel by broadcasting and a communication network. The first reason is that the program distribution signal generating device 22 according to this embodiment extracts the 10-digit CM code and CM trigger information from the broadcast signal of the program, associates the 10-digit CM code with the CM trigger information, and adds them to the SCTE-35 signal. The second reason is that the advertising distribution device 10 according to this embodiment obtains the 10-digit CM code and CM trigger information extracted from the broadcast signal of the program, determines the CM to be distributed online based on the obtained 10-digit CM code and criteria 131, and replaces the CM at that timing of the SCTE-35 signal with the CM to be distributed online.

The effects achieved by the broadcasting system 1 according to this embodiment are described in detail below.

When starting a business that distributes broadcast programs in parallel over a communication network, it is important to maximize the cost-effectiveness of advertising. In other words, the challenge is to realize CM distribution control that reduces the cost of modifying the broadcasting system that accompanies the start of such a business, while improving the effectiveness of advertising.

In response to these issues, the program distribution signal generating device 22 according to this embodiment includes an extraction unit 220 and an addition unit 221, and operates, for example, as described above with reference to Figures 1 to 4B. That is, when a program is distributed in parallel by broadcasting and a communication network, the extraction unit 220 extracts, from the broadcast signal of the program, a 10-digit CM code (advertisement identification information) capable of identifying advertisements in the program, and CM trigger information for the program (information indicating the timing at which advertisements are inserted). The addition unit 221 then associates the 10-digit CM code with the timing and adds it to an SCTE-35 signal (a communication signal that distributes the program over a communication network).

In addition, to address the above-mentioned issues, the advertisement distribution device 10 according to this embodiment includes a receiving unit 110, a replacement unit 121, and a determination unit 130, and operates as described above with reference to, for example, Figures 1 to 4B. That is, when a program is distributed in parallel by broadcasting and a communication network, the receiving unit 110 receives a 10-digit CM code (first advertisement identification information) capable of identifying an advertisement in the program, extracted from the broadcast signal of the program, and CM trigger information (information indicating the timing at which the advertisement is inserted) for the program. The determination unit 130 determines information (second advertisement identification information) indicating the location of the advertisement material 410 of the CM distributed over the Internet, based on the 10-digit CM code and a predetermined criterion 131. The replacement unit 121 then replaces the advertising material indicated by the 10-digit commercial code at that timing in the SCTE-35 signal (a communication signal that distributes the program over a communication network) with advertising material 410 indicated by information indicating the location of advertising material 410 in the commercial distributed over the Internet.

In other words, in the broadcasting system 1 according to this embodiment, the 10-digit CM code and CM trigger information are extracted from the existing broadcast signal, and the extracted information is added to the SCTE-35 signal used in online distribution for use. This means that there is no need for large-scale system modifications, such as building a new system for online distribution, and the online distribution side can control the distribution of CMs in cooperation with the broadcasting side at low cost.

In addition, the advertisement distribution device 10 according to this embodiment acquires information that can identify the attributes of the viewer, and controls the distribution of commercials on the online distribution side based on the attributes of the viewer. This allows the advertisement distribution device 10 to improve the advertising effectiveness.

The content of the criteria 131 used by the advertisement distribution device 10 according to this embodiment is not limited to the above. The criteria 131 may include, for example, information that associates advertisement identification information on the broadcast side and the online distribution side with the distribution time of the program. More specifically, the criteria 131 may include, for example, information indicating that when the distribution time of the program is in the late night hours, the commercial on the broadcast side is replaced with a commercial with a more adult-oriented content on the online distribution side.

Criteria 131 may also include information indicating that a particular commercial on the broadcasting side will not be distributed on the online distribution side (i.e., the particular commercial is a commercial exclusive to the broadcasting side).

The criteria 131 may alternatively include information indicating that the advertiser of the commercial on the broadcast side and the advertiser of the commercial on the online distribution side are excluded from being different advertisers belonging to the same industry. In this case, the ad distribution device 10 may use the four-digit advertiser code included in the ten-digit commercial code.

The advertising distribution device 10 according to this embodiment can further improve advertising effectiveness by flexibly controlling the distribution of commercials using criteria 131 that include such information.

Furthermore, the manner in which the advertisement distribution device 10 obtains the 10-digit CM code and CM trigger information extracted from the broadcast signal is not limited to the manner in which such information is added to the SCTE-35 signal. The advertisement distribution device 10 may obtain the 10-digit CM code and CM trigger information from a device that is different from the program distribution signal generation device 22 and that is capable of extracting the 10-digit CM code and CM trigger information from the broadcast signal.

In addition, in the broadcasting system 1, the first advertisement identification information that can identify the broadcasting side commercial is not limited to the 10-digit commercial code, and may be information different from the 10-digit commercial code.

Furthermore, in the broadcasting system 1, the communication signal on the network distribution side is not limited to an SCTE-35 signal, and may be a signal other than an SCTE-35 signal.

The technology shown in this embodiment is not limited to television broadcasts, but can also be applied to radio broadcasts. However, since the above-mentioned 10-digit commercial code is not used in radio broadcasts, in the case of radio broadcasts, advertising identification information that can identify commercials on the broadcasting side and is different from the 10-digit commercial code can be used.

Second Embodiment
5 is a block diagram showing a configuration of an advertisement distribution device 50 according to a second embodiment of the present invention. The advertisement distribution device 50 is a device that controls distribution of advertisements (CMs) via a communication network when a program is distributed in parallel via broadcasting and a communication network.

The advertisement distribution device 50 according to this embodiment includes a receiving unit 51, a determining unit 52, and a replacing unit 53. The receiving unit 51, the determining unit 52, and the replacing unit 53 are examples of a receiving means, a determining means, and a replacing means, respectively.

The receiving unit 51 receives first advertisement identification information 501 capable of identifying an advertisement in the program, extracted from the broadcast signal of the program, and information 502 indicating the timing at which the advertisement is inserted in the program. The first advertisement identification information 501 is, for example, information such as the 10-digit CM code according to the first embodiment. The information 502 indicating the timing at which the advertisement is inserted is, for example, information such as the CM trigger information according to the first embodiment. The receiving unit 51 can obtain the first advertisement identification information 501 and the information 502 indicating the timing at which the advertisement is inserted from a device such as the program distribution signal generating device 22 according to the first embodiment.

The determination unit 52 determines the second advertisement identification information 521 based on the first advertisement identification information 501 and a predetermined criterion 520. The criterion 520 may include information such as the CM replacement management table 132 and the advertising material location management table 133, similar to the criterion 131 in the first embodiment, for example.

The replacement unit 53 replaces the advertising material indicated by the first advertising identification information 501 at the relevant timing of the communication signal distributing the program over a communication network (network distribution) with advertising material 531 indicated by the second advertising identification information 521. The communication signal is, for example, the SCTE-35 signal according to the first embodiment.

The advertisement distribution device 50 according to this embodiment can improve the cost-effectiveness of advertisements when a program is distributed in parallel by broadcasting and a communication network. This is because the advertisement distribution device 50 according to this embodiment obtains first advertisement identification information 501 extracted from the broadcast signal of the program and information 502 indicating the timing at which the advertisement is inserted, determines second advertisement identification information 521 based on the obtained first advertisement identification information 501 and criteria 520, and replaces the advertisement at that timing of the communication signal to be distributed online with the advertisement to be distributed online.

<Hardware configuration example>
In the above-mentioned embodiments, each unit of the advertisement distribution device or the program distribution signal generation device shown in Fig. 1 and Fig. 5 can be realized by a dedicated HW (Hardware) (electronic circuit). In Fig. 1 and Fig. 5, at least the following components can be considered as functional (processing) units (software modules) of a software program including instructions executed by a processor.
Receiving units 110 and 51,
Replacement parts 121 and 53,
An attribute acquisition unit 120,
Decision units 130 and 52,
Extraction unit 220,
Addition unit 221.

However, the division of the various parts shown in these drawings is for the convenience of explanation, and various configurations may be assumed when implementing the system. An example of the hardware environment in this case will be described with reference to FIG. 6.

Figure 6 is a diagram illustrating an example of the configuration of an information processing device 900 (computer) capable of executing the advertisement distribution device or program distribution signal generation device according to each embodiment of the present invention. That is, Figure 6 shows the configuration of a computer (information processing device) capable of realizing the advertisement distribution device or program distribution signal generation device shown in Figures 1 and 5, and represents a hardware environment capable of realizing each function in the above-mentioned embodiments.

The information processing device 900 shown in FIG.
CPU (Central_Processing_Unit) 901,
ROM (Read Only Memory) 902,
RAM (Random Access Memory) 903,
Hard disk (storage device) 904,
Communication interface 905,
Bus 906 (communication line),
A reader/writer 908 capable of reading and writing data stored in a recording medium 907 such as a CD-ROM (Compact Disc Read Only Memory),
Input/output interface 909 including a monitor, speaker, keyboard, etc.

That is, the information processing device 900 having the above components is a general computer in which these components are connected via a bus 906. The information processing device 900 may have multiple CPUs 901, or may have a CPU 901 configured with multiple cores.

The present invention, explained using the above-mentioned embodiment as an example, supplies a computer program capable of realizing the following functions to the information processing device 900 shown in FIG. 6. The functions are the above-mentioned configurations in the block diagrams (FIGS. 1 and 5) referred to in the explanation of the embodiment, or the functions of the flowcharts (FIGS. 4A and 4B). The present invention is then achieved by reading the computer program into the CPU 901 of the hardware, interpreting it, and executing it. Furthermore, the computer program supplied to the device may be stored in a readable and writable volatile memory (RAM 903), or a non-volatile storage device such as a ROM 902 or a hard disk 904.

In the above case, the method of supplying the computer program to the hardware can be any currently common procedure. For example, the procedure can be installing the program in the device via a recording medium 907 such as a CD-ROM, or downloading the program from an external source via a communication line such as the Internet. In such a case, the present invention can be considered to be configured by the code that constitutes the computer program, or the recording medium 907 on which the code is stored.

The present invention has been described above using the above-mentioned embodiment as an exemplary example. However, the present invention is not limited to the above-mentioned embodiment. In other words, the present invention can be applied in various aspects that can be understood by a person skilled in the art within the scope of the present invention.

REFERENCE SIGNS LIST 1 Broadcast system 10 Advertisement distribution device 11 Packager 110 Receiving unit 12 SSAI server 120 Attribute acquisition unit 121 Replacement unit 13 AD server 130 Determination unit 131 Criteria 132 CM replacement management table 133 Advertising material location management table 20 Master system 21 Broadcast signal generating device 22 Program distribution signal generating device 220 Extraction unit 221 Addition unit 30 Public broadcasting system 31 Bank system 310 CM bank 311 Program bank 40 CDN
41 Advertising material storage device 410 Advertising material 42 Viewer terminal device 50 Advertising distribution device 501 First advertisement identification information 502 Information indicating the timing of advertisement insertion 51 Receiving unit 52 Determining unit 520 Criterion 521 Second advertisement identification information 53 Substitution unit 531 Advertising material 900 Information processing device 901 CPU
902 ROM
903 RAM
904 Hard disk (storage device)
905 Communication interface 906 Bus 907 Recording medium 908 Reader/writer 909 Input/output interface

Claims (9)

a receiving means for receiving, in a case where a program is distributed in parallel by broadcasting and a communication network, first advertisement identification information capable of identifying an advertisement in the program, which is extracted from a broadcast signal of the program, and information indicating a timing at which the advertisement is inserted in the program;
a determining means for determining second advertisement identification information based on the first advertisement identification information and a predetermined criterion;
a replacement means for replacing the advertisement material indicated by the first advertisement identification information at the timing of a communication signal distributing the program through the communication network with the advertisement material indicated by the second advertisement identification information;
an attribute acquiring means for acquiring information capable of identifying an attribute of a user of a device that outputs the program distributed by the communication signal;
Equipped with
the determining means uses the predetermined criterion associating the first advertisement identification information and the second advertisement identification information with the attribute, and determines, for the first advertisement identification information to which the second advertisement identification information is not associated in the predetermined criterion, any one of advertisement identification information included in a spot contract frame distributed by the communication network as the second advertisement identification information;
Ad delivery device. the determining means uses the predetermined criterion that associates the first advertisement identification information and the second advertisement identification information with a distribution time of the program;
The advertisement distribution device according to claim 1 . the determining means uses the predetermined criterion to exclude a particular advertisement indicated by the first advertisement identification information from being determined as an advertisement indicated by the second advertisement identification information;
The advertisement distribution device according to claim 1 or 2 . the first advertisement identification information and the second advertisement identification information include information capable of identifying an advertiser,
the determining means uses the predetermined criterion that excludes a case where the advertiser indicated by the first advertisement identification information and the advertiser indicated by the second advertisement identification information are different advertisers belonging to the same business type;
The advertisement distribution device according to any one of claims 1 to 3 . The first advertisement identification information is a 10-digit CM code,
the communication signal is a SCTE-35 signal;
The advertisement distribution device according to any one of claims 1 to 4 . the second advertisement identification information is information indicating a location of the advertisement material in the program distributed through the communication network;
The advertisement distribution device according to any one of claims 1 to 5 . The advertisement distribution device according to claim 6 ;
an advertisement material storage device that stores advertisement material at a location indicated by the second advertisement identification information;
An advertisement delivery system having the above configuration. By the information processing device,
In a case where a program is distributed in parallel by broadcasting and a communication network, receiving first advertisement identification information capable of identifying an advertisement in the program, which are extracted from a broadcast signal of the program, and information indicating a timing at which the advertisement is inserted in the program;
determining second advertisement identification information based on the first advertisement identification information and a predetermined criterion;
replacing the advertisement material indicated by the first advertisement identification information at the timing of the communication signal distributing the program through the communication network with the advertisement material indicated by the second advertisement identification information ;
acquiring information capable of identifying an attribute of a user of a device that outputs the program distributed by the communication signal;
1. A method comprising:
using the predetermined criterion associating the first advertisement identification information and the second advertisement identification information with the attribute, and for the first advertisement identification information to which the second advertisement identification information is not associated in the predetermined criterion, determining any one of advertisement identification information included in a spot contract frame distributed by the communication network as the second advertisement identification information;
Ad delivery methods. a receiving process for receiving, in a case where a program is distributed in parallel by broadcasting and a communication network, first advertisement identification information capable of identifying an advertisement in the program, which is extracted from a broadcast signal of the program, and information indicating a timing at which the advertisement is inserted in the program;
a determination process for determining second advertisement identification information based on the first advertisement identification information and a predetermined criterion;
a replacement process for replacing the advertisement material indicated by the first advertisement identification information at the timing of a communication signal distributing the program through the communication network with the advertisement material indicated by the second advertisement identification information;
an attribute acquisition process for acquiring information capable of identifying an attribute of a user of a device that outputs the program distributed by the communication signal;
A program for causing a computer to execute the above,
the determination process uses the predetermined criterion associating the first advertisement identification information and the second advertisement identification information with the attributes, and for the first advertisement identification information to which the second advertisement identification information is not associated in the predetermined criterion, determines any advertisement identification information included in a spot contract frame distributed by the communication network as the second advertisement identification information.
Ad serving program.

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