JP7528294B2 - Distribution device, distribution method, and distribution program - Google Patents

Description

The present invention relates to a distribution device, a distribution method, and a distribution program.

Conventionally, there have been provided technologies relating to information distribution via the Internet. One example of such a technology is a technology that displays information visually expressing a user's level of excitement, which is determined based on movement information that represents the user's movements while watching video content, on a display device installed in a space where the video content is being shot.

JP 2019-126101 A

However, the above-mentioned technologies may not necessarily deliver content with added value to viewers.

For example, the above-mentioned technology only allows a group of users watching video content to check their own level of excitement based on the excitement level displayed on the display device, and it may not be said that the technology delivers content with added value to the viewers.

This application has been made in consideration of the above, and aims to deliver content with added value to viewers.

The distribution device according to the present application is characterized in that it has an acquisition unit that acquires live-distributed distribution content and information regarding a target indicated by the distribution content, the target information indicating real-time information of the target, a first extraction unit that extracts advertising content to be displayed in the distribution content based on the target information, and a distribution unit that live-distributes display information, which is information based on the target information acquired by the acquisition unit, including the advertising content extracted by the first extraction unit, and is information to be displayed to a viewer together with the distribution content, via the Internet together with the distribution content.

According to one aspect of the embodiment, it is possible to deliver content with added value to viewers.

FIG. 1 is a diagram illustrating an example of a distribution process according to an embodiment. FIG. 2 is a diagram illustrating an example of a configuration of an information providing device according to an embodiment. FIG. 3 is a diagram illustrating an example of a target information database according to the embodiment. FIG. 4 is a diagram illustrating an example of a user information database according to the embodiment. FIG. 5 is a diagram illustrating an example of an advertisement content database according to the embodiment. FIG. 6 is a flowchart illustrating an example of a procedure of a distribution process according to the embodiment. FIG. 7 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information providing device.

Below, a description will be given of a form (hereinafter, referred to as an "embodiment") for implementing the distribution device, distribution method, and distribution program of the present application with reference to the drawings. Note that the distribution device, distribution method, and distribution program of the present application are not limited to this embodiment. In addition, in the following embodiments, the same components are given the same reference numerals, and duplicated descriptions will be omitted.

1. Embodiment
A distribution process realized by a distribution device or the like according to the present embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an example of the distribution process according to the embodiment. Note that in Fig. 1, the distribution process or the like according to the embodiment is realized by an information providing device 10, which is an example of a distribution device according to the present application.

As shown in FIG. 1, the distribution system 1 according to the embodiment includes an information providing device 10, a terminal device 100, and a content distribution server 200. The information providing device 10, the terminal device 100, and the content distribution server 200 are connected to each other via a network N so as to be able to communicate with each other by wire or wirelessly. The network N is, for example, a wide area network (WAN) such as the Internet. Note that the distribution system 1 shown in FIG. 2 may include multiple information providing devices 10, multiple terminal devices 100, and multiple content distribution servers 200.

The information providing device 10 shown in FIG. 1 is an information processing device that performs distribution processing, and is realized, for example, by a server device or a cloud system. In the example of FIG. 1, the information providing device 10 is an information processing device that provides a video distribution service to users, and performs, for example, IP (Internet Protocol) linear distribution of content broadcast (distributed) by a television station.

The information providing device 10 may function as a distribution device that distributes control information to the terminal device 100. Here, the control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). A specific application distributed from the information providing device 10 may itself be considered as control information.

The terminal device 100 shown in FIG. 1 is an information processing device used by a user. The terminal device 100 is realized, for example, by a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), etc. In the example shown in FIG. 1, the terminal device 100 is a notebook PC used by a user.

The terminal device 100 also displays the information provided by the information providing device 10 using a web browser or an application. When the terminal device 100 receives control information from the information providing device 10 to realize the display processing of the information, the terminal device 100 realizes the display processing according to the control information.

The content distribution server 200 shown in FIG. 1 is an information processing device that provides a content (moving image) distribution service, and is realized by a server device, a cloud system, or the like. In the example of FIG. 1, the content distribution server 200 is a server device managed by a television station, and distributes content such as television programs to television receivers via radio waves.

The following describes the distribution process performed by the information providing device 10 with reference to FIG. 1. In the following description, an example is shown in which the television receiver TV1 is used by a user U1. In the following description, an example is shown in which the terminal device 100 is used by a user U2.

The following description will be given as an example in which the content distribution server 200 is managed by TV station A. In the following description, it will be assumed that performers P1 and P2 of a television program (hereinafter sometimes referred to as "distribution content SC") filmed by TV station A using imaging device D1 are wearing wearable devices capable of communicating with the content distribution server 200. Here, the wearable devices worn by performers P1 and P2 are biosensors that detect the heart rates, body temperatures, etc. of performers P1 and P2 and transmit these to the content distribution server 200.

First, the content distribution server 200 live-distributes the distribution content SC (step S1). For example, the content distribution server 200 distributes the distribution content SC, which shows real-time moving images of the performers P1 and P2 captured by the imaging device D1, to a television receiver via radio waves.

Then, the television receiver TV1 displays a screen showing the received distribution content SC (step S2). For example, the television receiver TV1 displays a screen C11 showing real-time video images of performers P1 and P2.

Next, the information providing device 10 acquires the distribution content SC and target information related to the target indicated by the distribution content SC (step S3). For example, the information providing device 10 acquires the video distributed to the television receiver in step S1 and target information indicating real-time information of the performers P1 and P2 at the time the video was captured. As a specific example, the information providing device 10 acquires, as target information, the heart rates of the performers P1 and P2, and video of the performers P1 and P2 (for example, video captured by the imaging device D1 or another imaging device) that is not distributed to the television receiver (hereinafter, sometimes referred to as "target video").

Then, the information providing device 10 distributes the distribution content SC and display information based on the target information to the terminal device 100 (step S4). For example, the information providing device 10 generates an object showing the real-time changes in the heart rates of the performers P1 and P2 as display information, and distributes it to the terminal device 100 together with the distribution content SC.

Then, the terminal device 100 displays the display information (step S5). For example, the terminal device 100 displays the display information together with the distributed content SC. As a specific example, the terminal device 100 displays a screen C21 that displays an object Ob1 indicating a real-time change in the heart rate of performer P1 and an object Ob2 indicating a real-time change in the heart rate of performer P2, in addition to the contents of the distributed content SC shown on the screen C11 displayed by the television receiver TV1.

Then, the content distribution server 200 continues live distribution of the distribution content SC (step S6). For example, the content distribution server 200 distributes advertisements (moving images) included in the distribution content SC. To give a specific example, the content distribution server 200 distributes advertisements inserted into pre-set advertisement slots in the distribution content SC, and advertisements inserted into the distribution content SC by an operator of TV station A or the like operating the content distribution server 200. Note that in the example of FIG. 1, the content distribution server 200 distributes an advertisement for product B (hereinafter, sometimes referred to as "advertisement #B").

Then, the television receiver TV1 displays a screen showing the received distribution content SC (step S7). For example, the television receiver TV1 displays a screen C12 showing advertisement #B.

Then, the information providing device 10 acquires the distributed content SC and target information related to the target indicated by the distributed content SC (step S8). For example, the information providing device 10 acquires the video (advertisement #B) distributed to the television receiver in step S6 as the distributed content SC. The information providing device 10 also acquires target information indicating real-time information about performers P1 and P2 while advertisement #B is being displayed on the television receiver.

Next, when an advertisement is to be distributed, the information providing device 10 extracts content to be displayed in the distribution content SC (step S9). For example, the information providing device 10 determines that an advertisement is to be distributed when the time position in the distribution content SC distributed to the terminal device 100 becomes the time position of a preset advertisement frame. Alternatively, the information providing device 10 determines that an advertisement is to be distributed when information indicating that an operation for inserting an advertisement into the distribution content SC has been performed is received from the content distribution server 200. Then, when it is determined that an advertisement is to be distributed, the information providing device 10 extracts content corresponding to advertisement #B. As a specific example, the information providing device 10 extracts content linked to the advertisement frame of the distribution content SC by the operator of TV station A or the like from the storage unit of the information providing device 10. Note that in the example of FIG. 1, it is assumed that the information providing device 10 extracts a banner advertisement Ad1 showing product B.

Then, the information providing device 10 distributes the distribution content SC and display information based on the target information (step S10). For example, the information providing device 10 distributes, as the display information, real-time moving images (target moving images) of performers P1 and P2, objects Ob1 and Ob2 reflecting real-time changes in the heart rates of performers P1 and P2, and banner advertisement Ad1 to the terminal device 100. Note that the information providing device 10 may distribute advertisement #B as banner advertisement Ad1.

Then, the terminal device 100 displays the display information (step S11). For example, the terminal device 100 displays the display information in place of advertisement #B. As a specific example, the terminal device 100 displays a screen C22 showing the target moving image, objects Ob1 and Ob2, and banner advertisement Ad1 in place of screen C12 (advertisement #B) displayed by the television receiver TV1.

Then, the content distribution server 200 continues to live-distribute the distribution content SC (step S12). For example, after the playback of advertisement #B is completed, the content distribution server 200 distributes the distribution content SC showing real-time moving images of the performers P1 and P2 captured by the imaging device D1 to the television receiver via radio waves.

Then, the television receiver TV1 displays a screen showing the received distribution content SC (step S13). For example, the television receiver TV1 displays a screen C13 showing real-time video images of performers P1 and P2.

Next, the information providing device 10 acquires the distribution content SC and target information related to the target indicated by the distribution content SC (step S14). For example, the information providing device 10 acquires the video image distributed to the television receiver in step S12 and target information indicating real-time information about the performers P1 and P2 at the time the video image was shot.

Next, the information providing device 10 distributes the distribution content SC and display information based on the target information to the terminal device 100 (step S15). For example, the information providing device 10 distributes objects Ob1 and Ob2 that reflect the real-time changes in the heart rates of performers P1 and P2 to the terminal device 100 together with the distribution content SC.

Then, the terminal device 100 displays the display information (step S16). For example, the terminal device 100 displays the display information together with the distributed content SC. As a specific example, the terminal device 100 displays a screen C23 that displays the objects Ob1 and Ob2, in addition to the contents of the distributed content SC shown on the screen C13 displayed by the television receiver TV1.

As described above, the information providing device 10 according to the embodiment delivers information indicating the heart rates of the performers of the delivered content to the terminal device 100 together with the delivered content displayed on the television receiver. In this way, the information providing device 10 according to the embodiment can enhance the entertainment value of the delivered content by providing the viewer with the real-time emotions of the performers indicated by their heart rates, etc., together with the live-delivered delivered content. Furthermore, while an advertisement is displayed on the television receiver, the information providing device 10 according to the embodiment can provide the advertisement to the viewer without reducing the attraction to the delivered content by delivering real-time moving images of the performers together with the content corresponding to the advertisement. In other words, the information providing device 10 according to the embodiment can deliver content with added value to the viewer.

2. Configuration of the information providing device
Next, the configuration of the information providing device 10 will be described with reference to Fig. 2. Fig. 2 is a diagram showing an example of the configuration of the information providing device according to the embodiment. As shown in Fig. 2, the information providing device 10 has a communication unit 20, a storage unit 30, and a control unit 40.

(Regarding communication unit 20)
The communication unit 20 is realized by, for example, a network interface card (NIC) etc. The communication unit 20 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100, the content distribution server 200, etc.

(Regarding the storage unit 30)
The storage unit 30 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 3, the storage unit 30 has a target information database 31, a user information database 32, and an advertisement content database 33.

(Regarding the target information database 31)
The target information database 31 stores target information related to a target indicated by a distribution content. An example of information stored in the target information database 31 will be described with reference to Fig. 3. Fig. 3 is a diagram showing an example of a target information database according to an embodiment. In the example of Fig. 3, the target information database 31 has items such as "distribution content ID", "distribution content information", "time position", "heart rate", "brain wave", "temperature", "audio", and "video image".

"Distributed content ID" indicates identification information for identifying the distributed content. "Distributed content information" indicates information indicating the distributed content (video, still image, audio, etc.) and information regarding the advertising space set in the distributed content, and "time position" indicates the time position within the distributed content. "Heart rate" indicates the heart rate of the subject indicated by the distributed content. "Brain waves" indicates the brain waves of the subject indicated by the distributed content. "Temperature" indicates the temperature of the subject indicated by the distributed content. "Audio" indicates the audio of the subject indicated by the distributed content. "Video" indicates video images of the subject indicated by the distributed content.

In other words, FIG. 3 shows an example in which the information of the distributed content identified by the distributed content ID "CID#1" is "distributed content #1", and the target indicated by the distributed content at time position "time position #1" is the heart rate "heart rate #1", the brainwaves "brainwaves #1", the temperature "temperature #1", the sound "sound #1", and the video "video #1".

(Regarding the user information database 32)
The user information database 32 stores various types of information related to users. An example of information stored in the user information database 32 will now be described with reference to Fig. 4. Fig. 4 is a diagram showing an example of a user information database according to an embodiment. In the example of Fig. 4, the user information database 32 has items such as "user ID", "viewing history", and "attribute information".

"User ID" indicates identification information for identifying a user. "Viewing history" indicates the viewing history of content distributed by the information providing device 10. "Attribute information" indicates the attributes of a user based on behavior in the distribution service provided by the information providing device 10 and various other services, and stores information indicating, for example, the user's demographic attributes and psychographic attributes.

In other words, Figure 4 shows an example in which the viewing history of a user identified by user ID "UID#1" is "viewing history #1" and the attribute information is "attribute information #1."

(Regarding the advertisement content database 33)
The advertising content database 33 stores various information related to advertising content submitted by advertisers. An example of information stored in the advertising content database 33 will be described with reference to FIG. 5. FIG. 5 is a diagram showing an example of an advertising content database according to an embodiment. In the example of FIG. 5, the advertising content database 33 has items such as "advertising ID,""advertiserinformation," and "advertising information."

"Advertising ID" indicates identification information for identifying advertising content. "Advertiser information" indicates information about the advertiser. "Advertising information" indicates information indicating the advertising content submitted by the advertiser (e.g., text information contained in the advertising content, still images, moving images, etc. or URLs (Uniform Resource Locators) indicating the locations of these, file path names indicating the storage location), bid amount, distribution conditions (e.g., the area to which the content will be distributed, attribute information of the users to which the content will be distributed, the degree of excitement (excitement) of the distributed content, etc.).

In other words, Figure 5 shows an example in which the information about the advertiser of the advertisement identified by the advertisement ID "AID#1" is "advertiser information #1" and the information about the advertisement is "advertisement information #1".

(Regarding the control unit 40)
The control unit 40 is a controller, and is realized, for example, by a central processing unit (CPU) or a micro processing unit (MPU) executing various programs stored in a storage device inside the information providing device 10 using a RAM as a working area. The control unit 40 is also a controller, and is realized, for example, by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). As shown in FIG. 3, the control unit 40 according to the embodiment has an acquisition unit 41, an extraction unit 42, and a distribution unit 43, and realizes or executes the functions and actions of information processing described below.

(Regarding the Acquisition Unit 41)
The acquisition unit 41 acquires live-streamed distribution content and target information, which is information about a target indicated by the distribution content and indicates real-time information about the target. For example, in the example of Fig. 1, the acquisition unit 41 acquires live-streamed distribution content SC and target information indicating real-time information about performers P1 and P2 at the time when the distribution content SC was filmed, and stores them in the target information database 31.

The acquisition unit 41 may also acquire information detected by a sensor as the target information. For example, in the example of FIG. 1, the acquisition unit 41 acquires, as the target information, moving images captured by the imaging device D1 or another imaging device that are not distributed to a television receiver, and information detected by wearable devices worn by the performers P1 and P2.

The acquisition unit 41 may also acquire at least one of the heart rate, brain waves, temperature, voice, and video of the target indicated by the distributed content as the target information. For example, the acquisition unit 41 acquires information such as the heart rate, brain waves, temperature (body temperature), voice, and video of the target indicated by the distributed content (e.g., performers, audience, and spectators). The acquisition unit 41 acquires information such as the heart rate, brain waves, temperature (body temperature), voice, and video of the entire target indicated by the distributed content (e.g., all performers) as the target information. The acquisition unit 41 acquires information such as the temperature, voice (e.g., cheers, booing, crowd noise, and video of the space indicated by the distributed content (e.g., a studio or event venue), and video of the space indicated by the distributed content as the target information.

The acquisition unit 41 may also acquire, as the target information, information about the target while the advertising content included in the distribution content is displayed. For example, in the example of FIG. 1, the acquisition unit 41 acquires target information indicating real-time information about performers P1 and P2 while advertisement #B is displayed on the television receiver.

(Regarding the extraction unit 42)
Here, it is conceivable that there is a demand to deliver content (e.g., advertising content) to be displayed together with the delivery content according to the situation of the target indicated by the delivery content. Therefore, the extraction unit 42 extracts content to be displayed in the delivery content based on the target information. For example, the extraction unit 42 refers to the advertising content database 33 and extracts advertising content corresponding to the target information. As a specific example, when the information indicated by the target information indicates that the target is excited (for example, when the heart rate, temperature, voice volume, etc. are equal to or higher than a predetermined threshold), the extraction unit 42 extracts advertising content that is estimated to evoke positive emotions (for example, "cheerful", "fun", etc.) in the viewer. Also, when the information indicated by the target information indicates that the target is depressed (for example, when the heart rate, temperature, voice volume, etc. are equal to or lower than a predetermined threshold), the extraction unit 42 extracts advertising content that is estimated not to evoke positive emotions in the viewer.

The extraction unit 42 may also extract content to be displayed in the delivery content based on the excitement level of the target estimated based on the target information. For example, the extraction unit 42 extracts advertising content to be displayed in the delivery content based on the excitement level, which is estimated to be higher the higher the target's heart rate, temperature, voice volume, etc., and the bid amount set by the advertiser for the delivery of advertising content. As a specific example, the extraction unit 42 determines the delivery priority of the advertising content based on the bid amount, and preferentially extracts advertising content with a higher delivery priority (in other words, a higher bid amount) the higher the excitement level of the target.

When extracting multiple pieces of advertising content to be delivered to one advertising space of the delivery content, the extraction unit 42 may sort the multiple pieces of advertising content based on their excitement level. For example, when the excitement level of the target is equal to or higher than a predetermined threshold, the extraction unit 42 extracts advertising content in descending order of delivery priority and delivers it to the advertising space. When the excitement level of the target is equal to or lower than a predetermined threshold, the extraction unit 42 extracts advertising content in descending order of delivery priority and delivers it to the advertising space.

In addition, the extraction unit 42 may extract the content as the content to be displayed in the distribution content when the excitement level of the target satisfies the distribution condition of the content. For example, when the distribution condition of the content is set by the advertiser as "when the distribution content is popular," the extraction unit 42 extracts the content when the excitement level is equal to or higher than a predetermined threshold. In addition, when the distribution condition of the content is set by the advertiser as "not to be distributed when the distribution content is stagnant," the extraction unit 42 does not extract the content when the excitement level is equal to or lower than a predetermined threshold.

Here, it may be desirable to distribute content to be displayed together with the distributed content according to the viewer to whom the content is to be distributed. Therefore, the extraction unit 42 may extract content to be displayed in the distributed content based on information about the viewer to whom the display information is to be distributed. For example, the extraction unit 42 refers to the user information database 32 and the advertising content database 33, and extracts advertising content that corresponds to the viewer (user) to whom the content is to be distributed. As a specific example, the extraction unit 42 extracts advertising content that corresponds to the viewing history of the viewer.

The extraction unit 42 may also extract content to be displayed in the delivery content based on location information of the viewer to whom the display information is delivered. For example, the extraction unit 42 extracts advertising content for which the area corresponding to the viewer's location information acquired from the terminal device 100 is set as the delivery destination.

The extraction unit 42 may also extract content to be displayed in the delivery content based on attribute information of the viewer to whom the display information is delivered. For example, the extraction unit 42 extracts advertising content linked to attribute information of the viewer to whom the display information is delivered. As a specific example, the extraction unit 42 extracts advertising content corresponding to viewer attribute information (e.g., female, male) from multiple advertising contents provided by the same advertiser.

(Regarding the distribution unit 43)
The distribution unit 43 live-distributes display information, which is information based on the target information acquired by the acquisition unit 41 and is displayed to viewers together with the distribution content, via the Internet together with the distribution content. For example, in the example of Fig. 1, the distribution unit 43 distributes display information based on real-time information of performers P1 and P2 to the terminal device 100 together with the distribution content SC.

The distribution unit 43 may also distribute display information showing at least one of the heart rate, brain waves, temperature, voice, or video of the target indicated by the distribution content. For example, the distribution unit 43 distributes information showing real-time changes in each piece of information such as the target's heart rate, brain waves, temperature, and voice as display information. As a specific example, in the example of FIG. 1, the distribution unit 43 distributes an object Ob1 showing a real-time change in the heart rate of performer P1 and an object Ob2 showing a real-time change in the heart rate of performer P2 as display information. In the example of FIG. 1, the distribution unit 43 distributes real-time video of performers P1 and P2 while advertisement #B is displayed on the television receiver, objects Ob1 and Ob2, and banner advertisement Ad1 as display information.

The distribution unit 43 may also distribute display information including the content extracted by the extraction unit 42. For example, the distribution unit 43 distributes the extracted advertising content depending on whether the target is excited or not.

The distribution unit 43 may also distribute display information to be displayed in place of the advertising content. For example, in the example of FIG. 1, the distribution unit 43 distributes real-time moving images (target moving images) of performers P1 and P2, objects Ob1 and Ob2, and banner advertisement Ad1 as display information to be displayed in place of advertisement #B.

The distribution unit 43 may also distribute display information including content corresponding to the advertising content. For example, in the example of FIG. 1, the distribution unit 43 distributes a banner advertisement Ad1 corresponding to advertisement #B. The distribution unit 43 may also distribute display information including content that is displayed together with the advertising content and that corresponds to the advertising content.

The distribution unit 43 may also distribute, as the display information, information that is displayed at the time position of the distribution content at which the corresponding target information was acquired. For example, the distribution unit 43 distributes the display information so that the real-time state of the target indicated by the distribution content matches the state of the target indicated by the display information.

3. Distribution process flow
A procedure of a distribution process of the information providing device 10 according to the embodiment will be described with reference to Fig. 6. Fig. 6 is a flowchart showing an example of a procedure of a distribution process according to the embodiment.

As shown in FIG. 6, the information providing device 10 acquires live-streamed distribution content and target information indicating real-time information of the target indicated by the distribution content (step S101). Next, the information providing device 10 extracts content based on the target information and information on the viewer (step S102). Next, the information providing device 10 live-streams display information based on the extracted content and target information together with the distribution content (step S103), and ends the process.

4. Modifications
The above-described embodiment is merely an example, and various modifications and applications are possible.

[4-1. About distribution content]
In the above embodiment, an example has been given in which the distribution content is content (television program) distributed via radio waves, but the distribution content is not limited to this example. For example, the distribution content may be a radio program. Furthermore, the distribution content is not limited to content distributed via radio waves, and may be content that is live-distributed via the Internet. Furthermore, the content of the distribution content may be anything that is live-distributed to viewers, such as sports, live shows, etc.

[4-2. About the target information]
In the above embodiment, an example has been shown in which the acquisition unit 41 acquires the heart rate, brain waves, temperature, voice, moving images, etc. of the target indicated by the distribution content as target information, but the function of the acquisition unit 41 is not limited to such an example, and any information that can be acquired by various sensors may be acquired. For example, the acquisition unit 41 may acquire various information such as the pulse rate, sweating, breathing, posture, etc. of the target indicated by the distribution content as control information.

[4-3. About the content to be extracted]
In the above embodiment, an example has been shown in which the extraction unit 42 extracts advertising content submitted by an advertiser, but the function of the extraction unit 42 is not limited to this example, and the extraction unit 42 may extract content indicating various information other than advertisements. For example, the extraction unit 42 may extract content created by a distributor of distribution content (for example, TV station A in the example of FIG. 1).

[4-4. Display information]
In the above embodiment, an example has been shown in which the distribution unit 43 distributes, as display information, objects (objects Ob1 and Ob2 in the example of FIG. 1 ) showing a change in the real-time heart rate of the target, but the function of the distribution unit 43 is not limited to such an example, and various types of display information may be provided according to the target information acquired by the acquisition unit 41. For example, when distributing, as display information, a change in real-time temperature of a target indicated by the distribution content (such as the body temperature of a performer, the temperature of a studio, or the temperature of an event venue), the distribution unit 43 may distribute display information shown by thermography.

4-5. Processing Mode
Among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, and conversely, all or part of the processes described as being performed manually can be performed automatically by a known method. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings can be changed arbitrarily unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

Furthermore, the above-mentioned embodiments can be combined as appropriate to the extent that the processing content is not contradictory.

5. Effects
As described above, the information providing device 10 according to the embodiment includes an acquisition unit 41, an extraction unit 42, and a distribution unit 43. The acquisition unit 41 acquires live-distributed distribution content and target information, which is information on a target indicated by the distribution content and indicates real-time information on the target. The extraction unit 42 extracts content to be displayed in the distribution content based on the target information. The distribution unit 43 live-distributes display information, which is information based on the target information acquired by the acquisition unit 41 and is displayed to viewers together with the distribution content, via the Internet together with the distribution content. The distribution unit 43 also distributes the display information including the content extracted by the extraction unit 42.

As a result, the information providing device 10 according to the embodiment can provide viewers with real-time emotions of the performers, as indicated by their heart rates, etc., along with the live-streamed content, thereby enhancing the entertainment value of the content, and can deliver added-value content to viewers.

In the information providing device 10 according to the embodiment, for example, the acquisition unit 41 acquires information detected by a sensor as target information. The acquisition unit 41 also acquires at least one of the heart rate, brain waves, temperature, voice, or video of the target indicated by the distributed content as target information. The distribution unit 43 then distributes display information indicating at least one of the heart rate, brain waves, temperature, voice, or video of the target indicated by the distributed content.

As a result, the information providing device 10 according to the embodiment can provide viewers with real-time emotions of the performers, as indicated by their heart rates, etc., along with the live-streamed content, thereby enhancing the entertainment value of the content, and can deliver added-value content to viewers.

In addition, in the information providing device 10 according to the embodiment, for example, the extraction unit 42 extracts content to be displayed in the delivery content based on the excitement level of the target estimated based on the target information. The extraction unit 42 also extracts content to be displayed in the delivery content based on information about the viewer to whom the display information is delivered. The extraction unit 42 also extracts content to be displayed in the delivery content based on location information of the viewer to whom the display information is delivered. The extraction unit 42 also extracts content to be displayed in the delivery content based on attribute information of the viewer to whom the display information is delivered. The delivery unit 43 may then deliver display information including the content extracted by the extraction unit 42.

As a result, the information providing device 10 according to the embodiment can extract and deliver content that is appropriate for the distribution content and the viewer, thereby improving the appeal of the content.

In the information providing device 10 according to the embodiment, for example, the acquisition unit 41 acquires, as target information, information related to a target while advertising content included in the distribution content is displayed. Then, the distribution unit 43 distributes display information to be displayed in place of the advertising content. Furthermore, the distribution unit 43 distributes display information including content corresponding to the advertising content.

As a result, the information providing device 10 according to the embodiment can deliver real-time video images of the performers along with the content corresponding to the advertisement while the advertising content is being displayed, making it possible to provide the advertising content to the viewer without reducing the attraction to the distributed content.

6. Hardware Configuration
The information providing device 10 according to each of the above-described embodiments is realized, for example, by a computer 1000 having a configuration as shown in Fig. 7. The information providing device 10 will be described below as an example. Fig. 7 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information providing device. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, a HDD 1400, a communication interface (I/F) 1500, an input/output interface (I/F) 1600, and a media interface (I/F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each component. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, and programs that depend on the hardware of the computer 1000, etc.

HDD 1400 stores programs executed by CPU 1100 and data used by such programs. Communication interface 1500 receives data from other devices via communication network 500 (corresponding to network N in the embodiment) and sends it to CPU 1100, and also transmits data generated by CPU 1100 to other devices via communication network 500.

The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse, via the input/output interface 1600. The CPU 1100 acquires data from the input devices via the input/output interface 1600. The CPU 1100 also outputs data generated via the input/output interface 1600 to the output devices.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

For example, when the computer 1000 functions as the information providing device 10, the CPU 1100 of the computer 1000 executes a program loaded onto the RAM 1200 to realize the functions of the control unit 40. In addition, the HDD 1400 stores each piece of data in the storage device of the information providing device 10. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be obtained from another device via a specified communication network.

[7. Other]
Although some of the embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be embodied in other forms that incorporate various modifications and improvements based on the knowledge of those skilled in the art, including the forms described in the Disclosure of the Invention section.

In addition, the configuration of the information providing device 10 described above can be flexibly changed, for example, by calling external platforms, etc., using an API (Application Programming Interface) or network computing, depending on the function.

In addition, the word "unit" in the claims can be read as "means" or "circuit." For example, an acquisition unit can be read as an acquisition means or an acquisition circuit.

REFERENCE SIGNS LIST 10 Information providing device 20 Communication unit 30 Storage unit 31 Target information database 32 User information database 33 Advertising content database 40 Control unit 41 Acquisition unit 42 Extraction unit 43 Distribution unit 100 Terminal device 200 Content distribution server

Claims (12)

an acquisition unit that acquires live-delivered content and target information relating to a target indicated by the live-delivered content, the target information indicating real-time information of the target;
a first extraction unit that extracts advertising content to be displayed in the distribution content based on the target information;
and a distribution unit that live-distributes, together with the distribution content, display information, which is information based on the target information acquired by the acquisition unit , including advertising content extracted by the first extraction unit , and is information to be displayed to a viewer together with the distribution content, via the Internet, together with the distribution content. The acquisition unit is
The delivery device according to claim 1 , wherein the target information is information detected by a sensor. The acquisition unit is
At least one of a heart rate, an electroencephalogram, a temperature, a voice, and a moving image of a target indicated by the distribution content is acquired as the target information;
The distribution unit is
3. The distribution device according to claim 1, wherein the display information indicates at least one of a heart rate, an electroencephalogram, a temperature, a voice, and a moving image of a target indicated by the distribution content. The first extraction unit is
4. The delivery device according to claim 1, further comprising: extracting content to be displayed in the delivery content based on a level of excitement of the target estimated based on the target information. a second extraction unit that extracts content to be displayed in the distribution content based on information about a viewer to which the display information is distributed,
The distribution unit is
The distribution device according to claim 1 , further comprising: a display unit configured to display the display information including the content extracted by the second extraction unit. The second extraction unit is
The delivery device according to claim 5 , further comprising: extracting content to be displayed in the delivery content based on location information of a viewer who is a delivery destination of the display information. The second extraction unit is
7. The delivery device according to claim 5 , further comprising: extracting content to be displayed in the delivery content based on attribute information of a viewer to whom the display information is to be delivered. The acquisition unit is
As the target information, information regarding the target while the advertising content included in the distribution content is being displayed is obtained;
The distribution unit is
The distribution device according to claim 1 , further comprising: a display device configured to distribute the display information that is displayed in place of the advertising content. The distribution unit is
The distribution device according to claim 8 , wherein the display information includes content corresponding to the advertisement content. The distribution unit is
The delivery device according to claim 1 , wherein the display information is information that is displayed at a time position of the delivery content at which the corresponding target information was acquired. 1. A computer implemented distribution method comprising:
an acquisition step of acquiring live-delivered content and information relating to a target indicated by the delivery content, the information indicating real-time information of the target;
a first extraction step of extracting advertising content to be displayed in the distribution content based on the target information;
and a distribution step of live-distributing, together with the distribution content, display information, which is information based on the target information acquired by the acquisition step, including the advertising content extracted by the first extraction step, and is to be displayed to a viewer together with the distribution content, via the Internet. An acquisition step of acquiring live-delivered content and information relating to a target indicated by the content, the information indicating real-time information of the target;
a first extraction step of extracting advertising content to be displayed in the distribution content based on the target information;
a distribution procedure for live-distributing, via the Internet together with the distribution content, display information that is information based on the target information acquired by the acquisition procedure, the display information including the advertising content extracted by the first extraction procedure, and that is to be displayed to a viewer together with the distribution content.

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