JP7531215B2 - Sales promotion device - Google Patents

Description

The present invention relates to a sales promotion device for beverage filters.

Conventionally, sales promotion devices that are placed in storefronts and the like to promote the sale of products are known. For example, Patent Document 1 describes this type of technology. Patent Document 1 describes a showcase device that has a rotatable housing that includes a display chamber for displaying products such as Chinese steamed buns.

JP 2010-46286 A

In order to enhance the effectiveness of sales promotion, various functions are required of a sales promotion device depending on the product being sold. For example, if the product is a beverage filter, it is preferable to demonstrate to consumers how the product is being used, in which a beverage such as coffee is poured into the filter and filtered. One method would be to have staff members present at the storefront to demonstrate the product, but this requires manpower and is not efficient.

The present invention was made in consideration of the above, and aims to provide a sales promotion device that can realistically show the usage of beverage filters without manual work.

The present invention relates to a sales promotion device for a beverage filter for filtering beverages, the sales promotion device comprising: a housing; a window provided on the side of the housing through which the inside of the housing can be seen; a mounting section arranged inside the housing at a position visible through the window and on which the beverage filter is placed; a liquid supply device arranged inside the housing and having a nozzle section that drops liquid from above the beverage filter placed on the mounting section toward the beverage filter; and a display section arranged on the side of the housing where the window section is provided and that displays an image showing the behavior of the liquid dropping from the nozzle section.

The liquid supply device is disposed below the placement portion and includes a receiving portion for receiving the liquid dropped from the nozzle portion, a liquid transfer line having one end connected to the receiving portion and the other end connected to the nozzle portion, and a pumping portion for pumping up the liquid inside the receiving portion and supplying it to the nozzle portion via the liquid transfer line.

The display unit and the window unit are transparent displays that can display images and allow the inside of the housing to be viewed.

The display unit has an upper display unit located above the window unit and displaying an image showing the behavior of the liquid before it flows into the beverage filter, and a lower display unit located below the window unit and displaying an image showing the behavior of the liquid after it flows out of the beverage filter.

The device further includes an image control unit that switches between a display mode in which the liquid falling from the nozzle portion is visible through the window portion and a concealment mode in which the liquid falling from the nozzle portion is not visible through the window portion, and in the concealment mode, the display unit displays an image that conceals the liquid falling from the nozzle portion so that it is not visible through the window portion.

The present invention provides a sales promotion device that can realistically simulate the use of beverage filters without manual labor.

1 is a perspective view showing a sales promotion device according to a first embodiment of the present invention; 1 is a perspective view showing a state in which an image is displayed on a sales promotion device according to a first embodiment of the present invention; 1 is a vertical cross-sectional view showing a sales promotion device according to a first embodiment of the present invention. 1 is a cross-sectional view showing a sales promotion device according to a first embodiment of the present invention. 1 is a front view showing a state in which an image is displayed on a sales promotion device according to a first embodiment of the present invention; 2 is a block diagram showing the electrical configuration of a control device of the sales promotion device according to the first embodiment of the present invention. FIG. FIG. 11 is a perspective view showing a state in which an image is displayed on a sales promotion device according to a second embodiment of the present invention. FIG. 11 is a front view showing a state in which an image is displayed on a sales promotion device according to a second embodiment of the present invention. FIG. 11 is a block diagram showing the electrical configuration of a control device of a sales promotion device according to a second embodiment of the present invention.

The following describes an embodiment of the present invention with reference to the drawings. However, the present invention is not limited to the following embodiment.

The sales promotion device 1 according to the first embodiment of the present invention will be described with reference to Figs. 1 to 5. Fig. 1 is a perspective view of the sales promotion device 1. Fig. 2 is a perspective view of the sales promotion device 1 with an image displayed thereon. Fig. 3 is a vertical cross-sectional view of the sales promotion device 1 taken along line A-A in Fig. 1. Fig. 4 is a horizontal cross-sectional view of the sales promotion device 1 taken along line B-B in Fig. 1. Fig. 5 is a front view of the sales promotion device 1 with an image displayed thereon.

The sales promotion device 1 is a device for promoting the sale of a product, a beverage filter 2. The sales promotion device 1 is used by being placed in a storefront with the beverage filter 2 placed inside.

First, the beverage filter 2 that is the subject of sale by the sales promotion device 1 will be described. The beverage filter 2 is a filter for filtering beverages such as water, coffee, tea, and alcoholic beverages. Specifically, the beverage filter 2 is used when extracting and filtering beverages from ground coffee beans or tea leaves, or when filtering water or sake. Examples of the beverage filter 2 include paper filters and porous ceramic filters with numerous micropores. In this embodiment, the sales promotion device 1 will be described using the beverage filter 2, which is a porous ceramic filter formed in a bowl shape, as an example.

Next, the configuration of the sales promotion device 1 will be described. The sales promotion device 1 includes a housing 10, a placement unit 20, a liquid supply device 30, a transparent display 40, an LED unit 50 that is a light-emitting unit, and a control device 60.

The housing 10 is the main body that constitutes the main part of the sales promotion device 1. As shown in Figures 1 to 3, the housing 10 has a generally rectangular parallelepiped shape that is long in the vertical direction as a whole. The housing 10 is formed from an opaque material that prevents the inside of the housing 10 from being seen from the outside. The housing 10 comprises a box-shaped main body 11 that is open at the top, a lid 12 that opens and closes an opening 115 at the top of the main body 11, and a partition plate 13.

The main body 11 has a bottom plate 110 and side plates 111, 112, 113, and 114 that form the four sides of the housing 10.

The bottom plate 110 is a rectangular flat plate that serves as the base of the sales promotion device 1. Side plates 111 to 114 extend upward from the ends of the bottom plate 110.

As shown in FIG. 1, the side plate 111 is a rectangular flat plate that is long in the vertical direction. The side plate 111 has an opening 116 that is long upward from the center to the end. The side plate 111 has a guide groove (not shown) that supports the see-through display 40 and is formed along the opening 116.

Side plates 112 to 114 are rectangular flat plates that are long in the vertical direction. Side plate 112 is formed in a position opposite side plate 111. Side plates 113 and 114 are formed in positions opposite each other and extend from side plate 111 to side plate 112.

The lid portion 12 is a rectangular flat plate that forms the top surface of the sales promotion device 1. In a plan view, the lid portion 12 is approximately the same size as the bottom plate 110. As shown in FIG. 1, when the lid portion 12 closes the opening 116 of the main body portion 11, the ends of the lid portion 12 contact the upper parts of each of the side plates 111, 112, 113, and 114.

The partition plate 13 is a rectangular flat plate arranged on the upper side of the main body 11 so as to vertically divide the space within the housing 10. Specifically, the partition plate 13 is arranged approximately parallel to the lid portion 12 with a gap therebetween. The four edges of the partition plate 13 are fixed to the side plates 111 to 114. As shown in Figures 1 to 3, the control device 60 is arranged on the upper surface of the partition plate 13, and the LED unit 50 is attached to the bottom surface of the partition plate 13.

The mounting portion 20 is disposed inside the housing 10 and is a member on which the beverage filter 2 is placed. The inside of the housing 10 is a space surrounded by the bottom plate 110, the side plates 111 to 114, the partition plate 13, and the transparent display 40 attached to the side plate 111. The mounting portion 20 is composed of an extension piece 21 and an annular member 22.

The mounting portion 20 is supported by a support plate 23 that is arranged in a receiving portion 32 (described later) of the liquid supply device 30. The support plate 23 is a translucent rectangular flat plate that is long upward and arranged approximately parallel to the side plate 112. As shown in FIG. 3, the support plate 23 is arranged near the side plate 112. Note that the support plate 23 is not shown in FIGS. 1, 2, and 5.

The extension piece 21 is flat and extends horizontally from approximately the center of the surface of the support plate 23 toward the opening 116. A ring-shaped member 22 is formed at the end of the extension piece 21 on the opening 116 side.

As shown in FIG. 4, the annular member 22 has a circular ring shape in a plan view. The annular member 22 is formed so as to be able to support the beverage filter 2 with the bottom of the beverage filter 2 inserted into the opening 221. That is, the diameter of the opening 221 of the annular member 22 is formed to be at least larger than the diameter of the bottom surface of the beverage filter 2 and smaller than the diameter of the upper end of the beverage filter 2. In this embodiment, the mounting portion 20 is supported by the support plate 23 so that the central axis of the annular member 22 extends in an approximately vertical direction.

The liquid supply device 30 is disposed inside the housing 10 and is a device that circulates the liquid L. The liquid L circulated by the liquid supply device 30 is not particularly limited, but water is preferable from the viewpoint of maintainability. In this embodiment, water is used as the liquid L. As shown in Figures 1 to 3, the liquid supply device 30 includes a nozzle portion 31, a receiving portion 32, a liquid transfer line 33, and a pump 34 that is a pumping portion.

The nozzle portion 31 is located below the partition plate 13 and is an outlet that discharges the liquid L downward from its tip. The nozzle portion 31 is located approximately at the center of the opening 221 of the mounting portion 20 in a plan view. In other words, the nozzle portion 31 is configured to be able to drop the liquid L from above the beverage filter 2 mounted on the mounting portion 20 toward the beverage filter 2.

The receiving portion 32 is disposed below the mounting portion 20 and is a bucket that receives the liquid L that falls from the nozzle portion 31. Specifically, the receiving portion 32 is box-shaped and capable of storing the liquid L, and is disposed on the upper surface of the bottom plate 110.

The liquid transfer line 33 is a pipe through which the liquid L can flow. As shown in Figs. 1 to 3, one end of the liquid transfer line 33 (the lower side in Figs. 1 to 3) is located inside the receiving portion 32, and the other end (the upper side in Figs. 1 to 3) is connected to the nozzle portion 31. Specifically, one end of the liquid transfer line 33 is attached to the pump 34, extends upward to the vicinity of the partition plate 13, extends horizontally toward the center of the opening 221 in a plan view, and then extends downward to be connected to the nozzle portion 31 at the other end.

The pump 34 is disposed inside the receiving portion 32 and is a device that pumps up the liquid L. One end of the nozzle portion 31 is attached to the pump 34. The pump 34 pumps up the liquid L inside the receiving portion 32 and supplies the liquid L to the nozzle portion 31 via the liquid transfer line 33. The pump 34 and the portion of the liquid transfer line 33 that extends upward from the pump 34 are disposed in a position that is hidden by the support plate 23 and cannot be seen from the outside through the opening 116.

The liquid supply device 30 allows the liquid L in the receiving part 32 to be supplied to the nozzle part 31 via the liquid transfer line 33 by the pump 34, and then dropped from the nozzle part 31 onto the beverage filter 2 placed on the mounting part 20, and returned to the receiving part 32. In other words, the liquid L can be continuously flowed through the beverage filter 2.

The transparent display 40 is a rectangular flat display that is long in the vertical direction, and is attached to the side plate 111. Specifically, the transparent display 40 has its edge fitted into the guide groove so as to cover the opening 116. In other words, the transparent display 40 forms one of the side surfaces of the housing 10 together with the side plate 111.

As shown in Figs. 2 and 5, the transparent display 40 is configured to be capable of displaying the image I and to be able to see through to the back side of the screen on which the image I is displayed. That is, the transparent display 40 functions as a display unit that displays the image I, and also functions as a window unit through which the inside of the housing 10 can be viewed. The placement unit 20 is disposed at a position that is visible from the outside through the transparent display 40. In this embodiment, the placement unit 20 is located approximately at the center of the transparent display 40 when the placement unit 20 is viewed relative to the transparent display 40, but the position of the placement unit 20 is not particularly limited as long as it is a position that is visible through the transparent display 40.

Examples of the transmissive display 40 include a transparent liquid crystal display, a transparent organic EL display, and a transparent inorganic EL display. The transmissive display 40 of this embodiment uses a transparent liquid crystal display in which the backlight is removed from the liquid crystal panel and the polarizing film of the liquid crystal panel is replaced with a special film.

The transparent display 40 displays an image I showing the behavior of the liquid L dropping from the nozzle portion 31, as shown in, for example, FIG. 2 and FIG. 5. Specifically, when the transparent display 40 is viewed from the perspective of the transparent display 40, an image I is displayed in which hot water flows from a pot above the beverage filter 2 toward the beverage filter 2, and coffee extracted and filtered by the beverage filter 2 falls into a container located below the beverage filter 2. This allows the consumer to visually recognize the beverage filter 2 through which the actual liquid L flows through the transparent display 40, and to confirm the image showing the behavior of the liquid L dropping into the beverage filter 2, which is displayed on the entire surface of the transparent display 40, as shown in FIG. 5.

The LED unit 50 is made up of multiple plate-shaped members on which multiple LED elements are arranged. The LED unit 50 is attached to the bottom surface of the partition plate 13 and the surface of the side plate 112 facing the support plate 23. The LED unit 50 functions as illumination for the inside of the housing 10 and as a backlight for the transmissive display 40.

The control device 60 is disposed on the upper surface of the partition plate 13 and is a computer that controls the operation of the sales promotion device 1. The configuration of the control device 60 will be described with reference to FIG. 6. FIG. 6 is a block diagram showing the electrical configuration of the control device 60.

As shown in FIG. 6, the control device 60 includes a memory unit 61, a communication unit 62, and a display control unit 63.

The storage unit 61 is composed of a semiconductor memory and stores various data. For example, the storage unit 61 stores images to be displayed on the transparent display 40 and data required for the display control unit 63 to execute various processes.

The images stored in the memory unit 61 are not particularly limited. Examples of images stored in the memory unit 61 include, in addition to the image I showing the behavior of the liquid L falling from the nozzle portion 31, images relating to the production area of the beverage filter 2, images relating to the manufacturing method or use method of the beverage filter 2, and other promotional videos.

The communication unit 62 transmits and receives signals to and from an external device. The communication unit 62 may communicate by wire or wirelessly. The communication unit 62 can, for example, receive signals from a controller of the sales promotion device 1 operated by a user, and communicate with a computer or the like located in a remote location via a network such as the Internet. Signals from the external device can be transmitted to the memory unit 61 or the display control unit 63 via the communication unit 62. This allows, for example, the data of new images to be transmitted from the external device to the sales promotion device 1, thereby appropriately updating the data of images that can be displayed.

The display control unit 63 is configured by a CPU and controls the display of the transmissive display 40 and the light emission of the LED unit 50. The display control unit 63 includes an image selection unit 631, a mode switching unit 632, and a light emission control unit 633.

The video selection unit 631 selects a video to be displayed on the transparent display 40 from the videos stored in the memory unit 61 or the videos received via the communication unit 62, and transmits a signal to display the selected video on the transparent display 40.

The light emission control unit 633 controls the light emission of the LED unit 50 based on a signal received from the outside via the communication unit 62 or a predetermined program. The light emission control unit 633 adjusts the amount and color of light emitted from the LED unit 50. For example, the light emission control unit 633 can adjust the amount of light from the LED unit 50 to adjust the brightness inside the housing 10 and the transmissive display 40. The light emission control unit 633 can also change the color of the liquid L dropping from the nozzle unit 31 by adjusting the color of light emitted from the LED unit 50.

The mode switching unit 632 switches between a display mode in which the liquid L falling from the nozzle unit 31 of the liquid supply device 30 is visible from the transparent display 40 and a concealment mode in which the liquid L falling from the nozzle unit 31 is not visible from the transparent display 40. The mode switching unit 632 selects the display mode or the concealment mode based on a signal received from the outside via the communication unit 62 or a predetermined program.

When the mode switching unit 632 switches to the concealment mode, for example, the image selection unit 631 transmits a signal to the transparent display 40 to display an image that hides only the liquid L so that the liquid L is not visible from the transparent display 40. As a result, the liquid L can be made invisible from outside the housing 10 through the transparent display 40 without stopping the flow of the liquid L by the liquid supply device 30.

In addition, when the mode switching unit 632 switches from the display mode to the concealment mode, the state in which the inside of the housing 10 is visible from the transparent display 40 may be switched to a state in which not only the liquid L but also the entire inside of the housing 10 is not visible. In this concealment mode, the entire inside of the housing 10 is not visible from the transparent display 40, but the image I displayed on the transparent display 40 is visible. Switching between a state in which the entire inside of the housing 10 is not visible from the transparent display 40 and a state in which it is visible may be performed, for example, by the light emission control unit 633 adjusting the amount or direction of light irradiated from the LED unit 50 to the transparent display 40.

Next, an example of how to use the sales promotion device 1 will be described with reference to Figures 1, 2, and 5.

First, the salesperson places the sales promotion device 1 in the store, pours a predetermined amount of liquid L into the receiving portion 32, and places the beverage filter 2, which is the product, on the placement portion 20 inside the housing 10. The salesperson then drives the control device 60 and the pump 34 of the liquid supply device 30.

When the control device 60 is activated, the display control unit 63 supplies electricity to the LED unit 50 and the transparent display 40, ensuring brightness inside the housing 10 and improving the transmittance of the transparent display 40 so that the inside of the housing 10 can be seen from the outside.

When the pump 34 is driven, the liquid L inside the receiver 32 is supplied to the nozzle 31 via the liquid transfer line 33, and the liquid L supplied to the nozzle 31 falls into the beverage filter 2. As a result, as shown in FIG. 1, the liquid L circulates between the receiver 32, the liquid transfer line 33, the nozzle 31, and the beverage filter 2. As a result, the liquid L can be continuously shown to the consumer through the transparent display 40 as it is filtered through the beverage filter 2 having micropores and flows down, without any manual work.

When electricity is supplied to the transparent display 40, the display control unit 63 displays the image I on the transparent display 40 based on a signal from an external device such as a controller or a personal computer or a predetermined program. For example, as shown in FIG. 2 and FIG. 5, an image I is displayed in which hot water flows from a pot above the beverage filter 2 toward the beverage filter 2, and coffee extracted and filtered by the beverage filter 2 flows down into a container below the beverage filter 2. At this time, the mode switching unit 632 may switch between the display mode and the hidden mode in accordance with the action of pouring hot water from the pot in the image I. Specifically, the mode switching unit 632 switches from the hidden mode to the display mode at the timing when the hot water starts to be poured in the image I, and switches from the display mode to the hidden mode at the timing when the hot water is finished pouring. As a result, the actual liquid L is made invisible until the image I of the start of pouring hot water is displayed, the actual liquid L is displayed visibly while the hot water is being poured, and the liquid L is made invisible again at the timing when the hot water is finished pouring.

The sales promotion device 1 according to the first embodiment has the following advantages:

(1) The sales promotion device 1 includes a housing 10, a liquid supply device 30 having a nozzle portion 31 that drops liquid L from above the beverage filter 2 placed inside the housing 10 toward the beverage filter 2, and a transparent display 40 that displays an image I showing the behavior of the liquid L dropping from the nozzle portion 31 and is configured to enable viewing of the inside of the housing 10. This allows consumers to see the actual beverage filter 2 and the liquid L poured into the beverage filter 2 and filtered through the beverage filter 2 through the transparent display 40, as well as an image related to the behavior of the liquid L poured into the beverage filter 2. In other words, without a demonstration in front of the consumer, a salesperson can use the sales promotion device 1 to pour liquid L into the actual beverage filter 2 and supplement the image of the beverage being filtered by the beverage filter 2. Therefore, the usage situation of the beverage filter 2 can be realistically produced without manual work, enabling efficient sales promotion of the beverage filter 2.

(2) The liquid supply device 30 includes a receiver 32 that receives the liquid L that has fallen from the nozzle 31, a liquid transfer line 33 that is connected at one end to the receiver 32 and at the other end to the nozzle 31, and a pump 34 that draws up the liquid L from inside the receiver 32 and supplies it to the nozzle 31 via the liquid transfer line 33. As a result, the liquid L circulates between the receiver 32, the liquid transfer line 33, the nozzle 31, and the beverage filter 2, thereby reducing the cost of using the liquid L, such as water, that is poured into the beverage filter 2.

(3) The sales promotion device 1 is configured to include a transparent display 40 that is capable of displaying the image I and that allows the interior of the housing 10 to be viewed. This allows the image I to be displayed on the entire surface of the transparent display 40 that allows the interior of the housing 10 to be viewed, so that the image I of a beverage being filtered through the beverage filter 2 can be displayed superimposed on the actual beverage filter 2 and liquid L. This allows the usage situation of the beverage filter 2 to be presented more realistically.

(4) The sales promotion device 1 further includes a display control unit 63 that switches between a display mode in which the liquid L falling from the nozzle unit 31 can be seen from the transparent display 40 and a concealment mode in which the liquid L falling from the nozzle unit 31 cannot be seen from the transparent display 40, and is configured to display an image that hides the liquid L falling from the nozzle unit 31 so that it cannot be seen from the transparent display 40 in the concealment mode. This makes it possible to make the liquid L invisible through the transparent display 40 without stopping the flow of the actual liquid L. For example, the actual liquid L can be concealed until the display of the image I of pouring hot water begins, and the concealment of the liquid L can be released at the timing when the image I of pouring hot water is displayed. This allows a sense of unity between the image I of the transparent display 40 and the actual flow of the liquid L flowing through the beverage filter 2, making the usage situation of the beverage filter 2 more realistic.

Next, a sales promotion device 1A according to a second embodiment of the present invention will be described with reference to Figs. 7 to 9. Fig. 7 is a perspective view showing a state in which images I1 and I2 are displayed on the sales promotion device 1A. Fig. 8 is a front view showing a state in which images I1 and I2 are displayed on the sales promotion device 1A. Fig. 9 is a block diagram showing the electrical configuration of the control device 60A. Note that configurations similar to those in the above embodiment may be given the same reference numerals and their description may be omitted.

The sales promotion device 1A according to the second embodiment includes a housing 10A, a placement unit 20, a liquid supply device 30, a window unit 41, an upper display unit 42, a lower display unit 43, an LED unit 50, and a control device 60A. The sales promotion device 1A differs from the sales promotion device 1 according to the first embodiment mainly in the configuration of the housing 10A and the control device 60A, and in that the sales promotion device 1A includes a window unit 41, an upper display unit 42, and a lower display unit 43 instead of a transparent display 40.

As shown in Figures 7 and 8, the housing 10A is generally a rectangular parallelepiped that is long in the vertical direction. The housing 10A includes a main body 11A that is open at the top, and a lid 12 that opens and closes an opening 115 at the top of the main body 11A.

The main body 11A has a bottom plate 110 and side plates 111A, 112, 113, and 114 that form the four sides of the housing 10A. The main body 11A differs from the main body 11 according to the first embodiment in the configuration of the side plate 111A. The side plate 111A is a rectangular flat plate that is long in the vertical direction, but unlike the side plate 111 according to the first embodiment, it does not have an opening.

The window portion 41 is provided in approximately the center of the surface of the side plate 111A and is configured to allow the rear side of the side plate 111A to be seen through. In other words, the window portion 41 is provided on the side surface of the housing 10A and is configured to allow the interior of the housing 10A to be seen.

As shown in FIG. 8, the mounting portion 20 is disposed at a position visible through the window portion 41 inside the housing 10A. The position of the mounting portion 20 is not particularly limited as long as it is a position visible through the window portion 41. In this embodiment, when the mounting portion 20 is viewed relative to the side plate 111A, the mounting portion 20 appears to be located approximately in the center of the surface of the side plate 111A.

The upper display unit 42 is disposed on the surface of the side panel 111A opposite the interior of the housing 10A, and is a rectangular flat panel having a display screen for image I1. The upper display unit 42 is located above the window 41, and displays image I1 of hot water being poured from the pot. In other words, the upper display unit 42 displays image I1 showing the behavior of the liquid L before it flows into the beverage filter 2. The upper display unit 42 functions as a display unit that displays image I1, but unlike the see-through display 40, it is not configured to allow the interior of the housing 10 to be seen.

The lower display unit 43 is disposed on the surface of the side panel 111A opposite the inside of the housing 10A, and is a rectangular flat panel having a display screen for image I2. The lower display unit 43 is located below the window portion 41, and displays image I2 of coffee flowing down into the container. In other words, the lower display unit 43 displays image I2 showing the behavior of the liquid L after it flows out of the beverage filter 2. The lower display unit 43 functions as a display unit that displays image I2, but unlike the transparent display 40, it is not configured to allow the interior of the housing 10 to be viewed.

The control device 60A is disposed on the upper surface of the partition plate 13 and is a computer that controls the operation of the sales promotion device 1A. As shown in FIG. 6, the control device 60A includes a memory unit 61, a communication unit 62, and a display control unit 63A.

The display control unit 63A is configured by a CPU and controls the display of the upper display unit 42, the display of the lower display unit 43, and the light emission of the LED unit 50. The display control unit 63A includes an image selection unit 631A and a light emission control unit 633A.

The video selection unit 631A selects a video to be displayed on the upper display unit 42 and the lower display unit 43 from the videos stored in the memory unit 61 or the videos received via the communication unit 62, and transmits a signal to display the selected video on the upper display unit 42 and the lower display unit 43.

The light emission control unit 633A controls the light emission of the LED unit 50 based on a signal received from the outside via the communication unit 62 or a predetermined program. The light emission control unit 633A adjusts the amount and color of light emitted from the LED unit 50.

In addition to the above effects (1) and (2), the sales promotion device 1A according to the second embodiment has the following effects.

(5) The sales promotion device 1A is configured to have an upper display unit 42 located above the window 41 and displaying an image I1 showing the behavior of the liquid L before it flows into the beverage filter 2, and a lower display unit 43 located below the window 41 and displaying an image I2 showing the behavior of the liquid L after it flows out of the beverage filter 2. This makes it possible to flow the liquid L through the actual beverage filter 2 while supplementing the behavior of the liquid L before and after it flows into the beverage filter 2 as an image, thereby making it possible to more realistically present the usage situation of the beverage filter without manual work.

The above describes an embodiment of the present invention, but the present invention is not limited to the above embodiment and can be modified as appropriate.

In the above embodiment, the liquid supply device 30 has a nozzle portion 31, a receiving portion 32, a liquid transfer line 33, and a pump 34, and is configured to be able to circulate the liquid L, but it may also be configured to supply the liquid L to the nozzle portion 31 from the outside without providing a mechanism for circulating the liquid L.

In the second embodiment, the upper display unit 42 and the lower display unit 43 are not configured to allow the interior of the housing 10 to be seen, but they may be configured to be capable of displaying images like the transparent display 40 and allow the interior of the housing 10 to be seen.

The above embodiment may also be configured to include a pump drive control unit that controls the drive of the pump 34 of the liquid supply device 30 in response to an image displayed on a display unit such as the transparent display 40, the upper display unit 42, or the lower display unit 43. For example, the pump drive control unit may not drive the pump 34 until an image of hot water being poured is displayed on the display unit, but may start driving the pump 34 when the image of hot water being poured is displayed, and stop driving the pump 34 when the hot water is finished pouring. This allows for a sense of unity between the image displayed on the display unit and the actual flow of the liquid L flowing through the beverage filter 2, making the usage situation of the beverage filter more realistic.

The sales promotion device 1, 1A according to the above embodiment may also be configured to include an angle change means for changing the angle of the extension piece 21 of the mounting portion 20 relative to the support plate 23. This allows the angle of the central axis of the annular member 22 relative to the support plate 23 to be changed, and the angle of the beverage filter 2 mounted on the mounting portion 20 to be adjusted. For example, by changing the angle of the extension piece 21 to be inclined downward relative to the support plate 23, the inside of the beverage filter 2 mounted on the mounting portion 20 can be viewed through the window, enhancing the demonstration effect.

In the above embodiment, a splash prevention means for preventing the liquid L that has fallen from above from splashing up may be disposed in the receiving portion 32. An example of the splash prevention means is a sponge. This prevents the liquid L that has fallen from the beverage filter 2 into the receiving portion 32 from splashing, and prevents the liquid L from adhering to the display portion, etc.

In addition, in the above embodiment, a heat insulating sheet may be placed on the upper surface of the partition plate 13. This can reduce the heat transferred from the LED unit 50 to the control device 60.

In addition, a vending machine for beverage filters 2 may be attached to the bottom plate 110 or side plates 111-114 of the housing 10 of the sales promotion device 1, 1A according to the above embodiment, which dispenses the beverage filters 2 stored inside to a position where the consumer can pick them up after paying the fee.

REFERENCE SIGNS LIST 1, 1A Sales promotion device 2 Beverage filter 10 Housing 20 Placement section 30 Liquid supply device 31 Nozzle section 40 Transmissive display (window section, display section)

Claims (5)

A beverage filter sales promotion device for filtering beverages, comprising:
A housing and
a window portion provided on a side surface of the housing through which the inside of the housing can be viewed;
a mounting portion on which the beverage filter is mounted, the mounting portion being disposed at a position visible through the window portion inside the housing;
a liquid supplying device disposed inside the housing and having a nozzle portion for dropping liquid from above the beverage filter placed on the placement portion toward the beverage filter;
A sales promotion device comprising: a display unit arranged on the side of the housing on which the window portion is provided, the display unit displaying an image showing the behavior of liquid dropping from the nozzle portion. the liquid supply device includes a receiving portion disposed below the placement portion and configured to receive the liquid dropped from the nozzle portion;
a liquid transfer line having one end connected to the receiving portion and the other end connected to the nozzle portion;
2. The sales promotion device according to claim 1, further comprising: a pumping section that pumps up the liquid inside the receiving section and supplies it to the nozzle section through the liquid transfer line. The sales promotion device according to claim 1 or 2, wherein the display unit and the window unit are transparent displays capable of displaying images and allowing the inside of the housing to be viewed. The display unit is
an upper display section that is located above the window section and displays an image showing the behavior of the liquid before it flows into the beverage filter;
3. The sales promotion device according to claim 1, further comprising: a lower display portion located below said window portion and configured to display an image showing the behavior of the liquid after it has flowed out of said beverage filter. a video control unit that switches between a display mode in which the liquid dropping from the nozzle unit is visible through the window unit and a concealment mode in which the liquid dropping from the nozzle unit is not visible through the window unit,
5. The sales promotion device according to claim 1, wherein the display unit displays an image that conceals the liquid dropping from the nozzle unit so that the liquid cannot be seen through the window unit in the concealment mode.

Images