JP7540978B2 - Providing device, providing method, and providing program - Google Patents

Description

The present invention relates to a provision device, a provision method, and a provision program.

Conventionally, there are known technologies that display various types of information in a format that is easy for users to understand. One example of such a technology is a technology that provides information about the attributes of a user in an easy-to-understand format.

JP 2017-77403 A

However, the above-mentioned technology leaves room for improvement in the way information related to user attributes is displayed. For example, the above-mentioned conventional technology only evaluates the user's actions.

The present application has been made in view of the above, and aims to provide a providing device, a providing method, and a providing program that can improve the display manner of information related to user attributes.

The provision device according to the present application includes an identification unit, a generation unit, and a provision unit. The identification unit identifies a value for a plurality of attributes related to users that belong to a predetermined category, based on the number of users who have the attribute. The generation unit generates content in which attribute elements, each of which includes an attribute and a graphic element that indicates the value identified for the attribute relative to values identified for other attributes, are arranged in an order according to the identified value. The provision unit provides the content generated by the generation unit.

According to one aspect of the embodiment, the display manner of information regarding user attributes can be improved.

FIG. 1 is a diagram illustrating an example of an information processing system according to an embodiment. FIG. 2 is a diagram illustrating an example of a table generated by the information providing device according to the embodiment. FIG. 3 is a diagram illustrating another example of a table generated by the information providing device according to the embodiment. FIG. 4 is a diagram illustrating an example of the configuration of an information providing device according to an embodiment. FIG. 5 is a flowchart illustrating an example of a processing procedure performed by the information providing device according to the embodiment. FIG. 6 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information providing device according to the embodiment.

Below, a detailed description will be given of the form (hereinafter, "embodiment") for implementing the provision device, provision method, and provision program of the present application with reference to the drawings. Note that the provision device, provision method, and provision program of the present application are not limited to the embodiment described below. Furthermore, the embodiments described below can be appropriately combined as long as they do not cause inconsistencies in the processing contents. Furthermore, the same parts in the embodiments described below are given the same reference numerals, and duplicated descriptions will be omitted.

[1. Information Processing System]
Fig. 1 is a diagram illustrating an example of an information processing system according to an embodiment. As shown in Fig. 1, the information processing system SYS according to the embodiment includes a terminal device 10 and an information providing device 100. Note that the information processing system SYS is not limited to the example shown in Fig. 1, and may include a plurality of terminal devices 10 and information providing devices 100.

The terminal device 10 and the information providing device 100 are each connected to a network N (see FIG. 4) by wire or wirelessly. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (mobile phone network, landline telephone network, etc.), a regional IP (Internet Protocol) network, or the Internet. The network N may include a wired network or a wireless network. The terminal device 10 and the information providing device 100 can communicate with each other through the network N.

The terminal device 10 is an information processing device used by the operator U1 to use the services provided by the information providing device 100. The terminal device 10 is realized by a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), etc.

The terminal device 10 can display information for using various services provided by the information providing device 100 using a web browser or an application. When the terminal device 10 receives control information for realizing the display processing of information from the information providing device 100 or the like, the terminal device 10 realizes the display processing according to the control information.

The information providing device 100 is an information processing device that executes information processing according to the embodiment. The information providing device 100 is typically a server device. When the information providing device 100 is realized as a server device, it may be realized by a single server, or may be realized by a cloud system in which multiple server devices and multiple storage devices operate in cooperation with each other. The information providing device 100 may function as a distribution device that distributes control information to the terminal device 10 used by the operator U1. Here, the control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The application itself distributed from the information providing device 100 may be considered as control information.

[2. Information Providing Device]
An example of a process executed by the information providing device 100, which is an example of a providing device, will be described below. Note that the information providing device 100 is not limited to the example described below, and can execute the information process described below in parallel for any number of terminal devices 10.

[2-1. Collection of user information]
For example, the information providing device 100 has a function of generating and providing various statistical information regarding users. For example, the information providing device 100 collects, as user information, a history of search queries input by each user, a purchase history of each user, a history of transaction objects viewed in an online shopping mall, a purchase history which is a history of transaction objects purchased, a browsing history which is a history of content such as news viewed, a posting history which is a history of texts, images, etc. posted on a social networking service (SNS), a location history, and the like. In addition, the information providing device 100 may collect, as user information, a usage history of a payment service realized by reading a QR code (registered trademark) installed in a store using a smartphone owned by the user and using the reading result, or a usage history (e.g., purchase date and time, purchased product, purchase amount, etc.) of a payment service performed by displaying a QR code (registered trademark) on a smartphone owned by the user and reading the QR code (registered trademark) with a store terminal. In addition, the information providing device 100 may collect a usage history of a credit card owned by the user, a usage history of a bank account, and the like.

The information providing device 100 may also use information estimated based on collected information as user information. For example, if the average total monthly purchase amount of food is 100,000 yen or more from the purchase history, the information providing device 100 may estimate, for example, the monthly household income or monthly individual income of 300,000 yen or more, the family structure of a family of three, or the composition of cohabitants. The information providing device 100 may also use, for example, location history and purchase history to estimate the items owned by the user, the user's place of residence, workplace, etc., and use the estimated information as user information.

In addition, the information providing device 100 may obtain, for example, a service usage history as user information from a server device that provides various services, and the server device that provides such services, or a separate server device separate from this server device, may collect various information estimated from the service usage history as user information. In addition, the information providing device 100 may collect, as user information, information indicating various geographic attributes and psychographic attributes such as hobbies and preferences that have been registered or estimated by the user.

[2-2. Statistical information]
The user information collected as described above corresponds to personal information, and therefore it is considered inappropriate to provide it as is to, for example, the operator shown in Fig. 1. Furthermore, if there is a large amount of user information, a more detailed analysis can be performed, but if a large amount of user information is provided to the operator U1 as is, it becomes difficult to analyze, for example, how many users have what tendencies, or what tendencies users who have performed a certain behavior have.

In consideration of this, the information providing device 100 does not provide various user information to the operator U1 as is, but generates statistical information from the user information and provides the generated statistical information to the operator U1. For example, the information providing device 100 collects user information about multiple users who belong to a specific cluster, and identifies characteristics of the collected user information (i.e., tendencies of users who belong to the same cluster). In other words, the information providing device 100 identifies personas (virtual images) of multiple users who belong to the same cluster. The information providing device 100 then provides information related to the identified personas.

An example of statistical information provided by the information providing device 100 will be described below. For example, the information providing device 100 accepts a search query from the operator U1 of the terminal device 10 as a target condition for specifying a group of users for which statistical information is to be generated. For example, the information providing device 100 accepts conditions related to target users, such as "people who have purchased a refrigerator in the last three months" or "men who live in Chiyoda Ward, Tokyo and own a car." In such a case, the information providing device 100 refers to the user information and searches for users who satisfy the target condition. Note that various known search technologies can be adopted for such search processing.

Next, the information providing device 100 extracts user information of the target users who satisfy the target conditions, taking the users who satisfy the target conditions as target users. Then, the information providing device 100 generates statistical information showing the tendencies of the target users based on the extracted user information. For example, the information providing device 100 estimates the tendencies of the target users based on the commonality of various attributes such as the purchase history, browsing history, posting history, and location history of each target user. For example, the information providing device 100 estimates the tendencies across multiple items, such as that the majority of users who satisfy the target conditions are "male" in their "40s", have an annual income of "10 million yen or more", and browse content related to "investment", that is, are interested in "investment". The information providing device 100 may also calculate a score indicating the degree of interest in fields such as "investment", "banking/finance", and "news/information media". Such estimation technology can adopt information analysis technology such as publicly known technologies related to various clustering and score calculation technology.

Then, the information providing device 100 provides the operator U1 with information indicating the estimated trends across multiple items as target information, i.e., statistical information on users who satisfy the target conditions. As a result of this processing, the operator U1 can easily perform an analysis, for example, to determine which types of users should be targeted in the marketing of a specific product.

[2-3. Provision processing]
An example of the provision process executed by the information providing device 100 will be described below with reference to Fig. 1. First, the information providing device 100 collects user information (step S1). Next, the information providing device 100 acquires content conditions related to the content to be generated and target conditions for each target from the terminal device 10 (step S2).

The content conditions here are information that indicates what statistical information is to be displayed and in what form the content is to be created. For example, the operator U1 specifies each item (category) to be displayed as a table and attributes related to each item. In such a case, the terminal device 10 generates content conditions that indicate each specified item and attribute, and transmits the generated content conditions to the information providing device 100.

Next, the information providing device 100 collects user information of users who satisfy each target condition (step S3). Then, the information providing device 100 identifies a score (value) based on the number of users for multiple attributes belonging to each specified item (predetermined category) (step S4).

For example, when analyzing a field of attributes having a group of target users (hereinafter collectively referred to as "targets") who satisfy the same target conditions, the operator U1 specifies the attributes to be analyzed as items. For example, the operator U1 selects fields such as "individual annual income," "family composition," "occupation," and "hobbies and preferences" as items from among the fields of attributes that have been preset as candidates for analysis.

Meanwhile, the information providing device 100 counts the number of users for each of the multiple attributes belonging to each item specified by the operator U1, and calculates a score indicating the strength of the relevance with the target user based on the counted number of users. For example, the stronger the relevance between the target user and each attribute, such as "6 million to less than 8 million yen," "8 million to less than 10 million yen," or "10 million yen or more," belonging to the item (category) "personal annual income," the higher the numerical value calculated. Note that for such numerical calculations for each item, various publicly known techniques for quantifying the relevance to a certain item, such as a score calculation model, can be used.

Next, the information providing device 100 generates a table, which is a content in which attribute elements, including multiple attributes belonging to each item and graphic elements showing the scores identified for these attributes relative to the scores identified for other attributes, are arranged in an order according to the identified scores (step S5).

Then, the information providing device 100 provides the generated table to the terminal device 10 (step S6) and causes the terminal device 10 to display it.

[2-4. Example of a table]
An example of the table generation process generated in step S5 in FIG. 1 will be described below with reference to FIG. 2. FIG. 2 is a diagram showing an example of a table generated by an information providing device according to an embodiment. In the example shown in FIG. 2, a table TB(t1) is illustrated on the upper side of the paper showing FIG. 2, and a table TB(t2) is illustrated on the lower side. Note that the table TB(t1) and the table TB(t2) are tables showing attributes of the same target user.

For example, the information providing device 100 generates a table TB using a predetermined table format as shown in FIG. 2. The table format shown in FIG. 2 displays character strings corresponding to multiple items in each block constituting the top row as one faces the paper surface of FIG. 2. The table format shown in FIG. 2 also displays an indicator SH indicating the ranking of the score in each block constituting the leftmost column as one faces the paper surface of FIG. 2. The table format shown in FIG. 2 is configured to display data of each attribute belonging to multiple items in each block, starting from the second column from the left as one faces the paper surface of FIG. The table format shown in FIG. 2 also includes a play button B for receiving a play instruction operation from the operator U1, and a time slider TS that operates in conjunction with an operation on the play button B, at the bottom left side as one faces the paper surface of FIG. 2.

In addition, the information providing device 100 associates a character string CT indicating each of a plurality of items (categories) with each block constituting the top row of the table format according to a predetermined rule. In the example shown in FIG. 2, the items "individual annual income," "family composition," "occupation," and "interests and preferences" are associated in order from the left on the page shown in FIG. 2.

The information providing device 100 also associates the attributes belonging to each item with the blocks constituting the columns corresponding to each item in descending order of score, from among the multiple attributes belonging to each item. For example, from the top block of the column indicating the item "individual annual income", the information providing device 100 associates, in order, a character string indicating the attribute "6 million yen or more and less than 8 million yen", a character string indicating the attribute "10 million yen or more", and a character string indicating the attribute "8 million yen or more and less than 10 million yen".

The information providing device 100 also assigns score bars F, which are graphic elements that indicate the score determined for each attribute relative to the scores determined for other attributes, to the bottom of the character strings indicating the attributes. For example, in the "individual annual income" item, the information providing device 100 assigns score bar F-1 to the bottom of the character string "6 million yen or more but less than 8 million yen", assigns score bar F-2 to the bottom of the character string "10 million yen or more but less than 10 million yen", and assigns score bar F-3 to the bottom of the character string "8 million yen or more but less than 10 million yen". Score bars F are similarly assigned to each attribute belonging to other items. In this way, the information providing device 100 provides the terminal device 10 with a table TB that is configured so that graphic elements and characters indicating attributes can be displayed side by side.

As a result of such information processing, a table can be generated that allows intuitive understanding of the strength of relevance to the target user and the relative relationships between attributes for each item (category). In the example shown in FIG. 2, in the table TB, the attribute that has the strongest relationship with the target user among the attributes belonging to the item "individual annual income" is "6 million yen or more but less than 8 million yen", the attribute that has the strongest relationship with the target user among the attributes belonging to the item "family composition" is "has children (university student or other student)", the attribute that has the strongest relationship with the target user among the attributes belonging to the item "occupation" is "manager, company executive", and the attribute that has the strongest relationship with the target user among the attributes belonging to the item "hobbies and preferences" is "media/entertainment". In this way, the information providing device 100 provides a table that allows intuitive understanding of the strength of relevance with the target user and the relative relationships between attributes for each item (category).

The information providing device 100 can also identify scores at multiple dates and times and generate a table whose display can be changed depending on the operation. For example, when the information providing device 100 receives an operation of the play button B on the table TB(t1) (step S11) while the table TB(t1) corresponding to the date and time indicated by the time slider TS "2020/06/28" is displayed, the information providing device 100 changes the display to that shown in the table TB(t2) (step S12).

Specifically, the information providing device 100 is configured to be able to display the pointer P of the time slider TS moving at a constant speed toward the right side of the paper surface shown in FIG. 2. At the same time, the information providing device 100 is configured to be able to display the attribute elements by switching their display positions in a manner that moves the attribute elements in conjunction with the movement of the pointer P according to the score of each attribute corresponding to the date and time indicated by the time slider TS.

2, at the date and time "2020/09/28" corresponding to the pointer P of the time slider TS of table TB (t2), the display position of an attribute element including a character string indicating the attribute "6 million yen or more and less than 8 million yen" and a score bar F belonging to the "individual annual income" item is swapped with the display position of an attribute element including a character string indicating the attribute "10 million yen or more" and a score bar F. In this way, the information providing device 100 provides the terminal device 10 with a table configured so that the display position of the attribute element can be changed in accordance with the time-series change in the score ranking in response to an operation on the play button B.

In addition, the information providing device 100 provides a table TB in which an image G indicating a change in score ranking is included in the attribute element as the display position of the attribute element is changed. For example, in the example shown in FIG. 2, at the date and time (e.g., 2020/09/28) corresponding to the pointer P of the time slider TS of the table TB (t2), an image G-1 (G) indicating an increase in ranking is displayed next to a character string indicating the attribute of "10 million yen or more" and an image G-2 (G) indicating a decrease in ranking is displayed next to a character string indicating the attribute of "6 million yen or more and less than 8 million yen". In this way, the information providing device 100 provides the terminal device 10 with a table in which an image G indicating a change in score ranking is included in the attribute element.

[2-5. Other examples of table configurations]
Furthermore, the configuration of the table generated by the information providing device 100 is not limited to the example shown in Fig. 2. Fig. 3 is a diagram showing another example of a table generated by the information providing device according to the embodiment.

The table format shown in FIG. 3 does not display character strings corresponding to multiple items, but instead provides legend information LB that indicates the display mode (e.g., color, pattern, etc.) corresponding to each item. In this way, the information providing device 100 provides a table that is configured so that each item can be displayed in a different display mode (color, pattern, etc.).

Also, as shown in FIG. 3, the information providing device 100 does not use a score bar F, which is a graphical element that indicates the score determined for each attribute relative to the scores determined for other attributes. Instead, the information providing device 100 uses a rectangular image as the graphical element. The information providing device 100 then superimposes a character string of the corresponding attribute on the rectangular image, allocating an area according to the score. In this way, the information providing device 100 provides a table in which characters indicating attributes are superimposed on graphical elements.

By using rectangular images as graphic elements, the information providing device 100 can change the display in response to the operation by expanding or contracting the area of a rectangular image, instead of expressing the score by changing the length of the score bar F. This makes it easier for the operator U1 of the terminal device 10 to understand the change in score.

[3. Configuration of the providing device]
The configuration of the information providing device 100 according to the embodiment will be described with reference to Fig. 4. Fig. 4 is a diagram showing an example of the configuration of the information providing device according to the embodiment.

As shown in FIG. 4, the information providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. Note that FIG. 4 shows an example of the configuration of the information providing device 100, and is not limited to the form shown in FIG. 4, and may include other functional units than those shown in FIG. 4.

(Communication unit 110)
The communication unit 110 is connected to a network N, for example, by wire or wirelessly, and transmits and receives information to and from other devices, such as the terminal device 10, via the network N. The communication unit 110 is realized by, for example, a network interface card (NIC) or an antenna. The network N is a communication network, such as a local area network (LAN), a wide area network (WAN), a telephone network (such as a mobile phone network or a landline telephone network), a regional Internet Protocol (IP) network, or the Internet. The network N may include a wired network or a wireless network.

The communication unit 110 receives data on content conditions and data on target conditions from the terminal device 10. The communication unit 110 also transmits data on a table, which is content in which attribute elements, including multiple attributes belonging to each item and graphic elements showing the scores specified for these attributes relative to the scores specified for other attributes, are arranged in an order according to the specified scores.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 stores programs and data for realizing information processing executed by each part of the control unit 130.

As shown in FIG. 4, the storage unit 120 has a user information database 121. Various types of user information are registered in any format in the user information database 121. Note that the user information database 121 may be registered in, for example, various external storage servers, etc.

(Control unit 130)
The control unit 130 is a controller that controls the information providing device 100. The control unit 130 is realized by a central processing unit (CPU), a micro processing unit (MPU), a graphics processing unit (GPU), or the like executing various programs (e.g., information providing programs) stored in a storage device inside the information providing device 100 using a RAM as a working area. The control unit 130 may also be realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

As shown in FIG. 4, the control unit 130 has an identification unit 131, a generation unit 132, and a provision unit 133. The control unit 130 realizes or executes the information processing functions and actions described below using each of these units. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 4, and may be other configurations that perform the information processing described below. Also, the connection relationships between the units of the control unit 130 are not limited to the connection relationships shown in FIG. 4, and may be other connection relationships.

(Identification unit 131)
The identification unit 131 identifies a value based on the number of users having a plurality of attributes that are related to users and belong to a predetermined item (category). For example, the identification unit 131 acquires a content condition or a target condition transmitted from the terminal device 10 via the communication unit 110. For example, the identification unit 131 acquires a condition related to users to be displayed in a table as a target condition. In such a case, the identification unit 131 refers to the user information database 121 and extracts user information of users who satisfy the target condition. The identification unit 131 may acquire user information of users who satisfy the target condition by providing a search query based on the target condition to an external storage server or the like.

The identification unit 131 also receives, as a content condition, a specification of an item from the operator U1 of the terminal device 10. The identification unit 131 may also receive a specification of an attribute from the operator U1 of the terminal device 10. Then, using the acquired user information, the identification unit 131 identifies a value based on the number of users who have a plurality of attributes that belong to a specific item (category).

(Generation unit 132)
The generating unit 132 generates a table, which is a content in which attribute elements, each of which includes an attribute and a graphic element indicating a score determined for the attribute relative to scores determined for other attributes, are arranged in an order according to the determined score. For example, the generating unit 132 associates character strings indicating each of a plurality of items (categories) with each block constituting the top row of a table format (see, for example, FIG. 2 ) according to a predetermined rule.

The generation unit 132 also associates the attributes belonging to each item with the blocks constituting the columns corresponding to each item in descending order of score. The generation unit 132 also assigns a score bar F, which is a graphic element that indicates the score identified for each attribute relative to the scores identified for other attributes, to the bottom of the character string indicating the attribute. As a result of this processing, the generation unit 132 can generate a table that allows intuitive understanding of the strength of association with the target user and the relative relationships between attributes for each item (category).

The generation unit 132 can also generate a table that identifies scores at multiple dates and times and allows the display to be changed depending on the operation. For example, the generation unit 132 generates a table configured so that the display position of attribute elements can be changed depending on the time series change in the score ranking, depending on the operation on a play button (for example, play button B shown in FIG. 2). As an example of such a table, the generation unit 132 can generate a table configured so that the display positions of attribute elements can be swapped and displayed in a manner in which the attribute elements move. As a result of such processing, the generation unit 132 can generate a table that allows the time series change of each attribute to be intuitively grasped.

In addition, the generation unit 132 generates a table configured to display images showing changes in score rankings as attribute elements. As a result of such processing, the generation unit 132 can generate a table that allows users to intuitively grasp the changes in rankings of each attribute over time.

(Providing Unit 133)
The providing unit 133 provides a table which is the content generated by the generating unit 132. For example, the providing unit 133 transmits data of the table which is the content generated by the generating unit 132 to the terminal device 10 via the communication unit 110.

4. Processing Procedure
Hereinafter, a processing procedure by the information providing device 100 according to the embodiment will be described with reference to Fig. 5. Fig. 5 is a flowchart showing an example of a processing procedure by the information providing device according to the embodiment. The processing procedure shown in Fig. 5 is executed by the control unit 130 of the information providing device 100. The processing procedure shown in Fig. 5 is repeatedly executed while the information providing device 100 is in operation.

As shown in FIG. 5, the identification unit 131 acquires content conditions and target conditions from the terminal device 10 via the communication unit 110 (step S101).

The identification unit 131 also refers to the user information database 121 to obtain user information of users who satisfy the target conditions (step S102).

The identification unit 131 also identifies a score based on the number of users for multiple attributes belonging to a specific item (category) (step S103). Note that the identification unit 131 identifies scores corresponding to multiple attributes belonging to each item for multiple items.

The generation unit 132 also generates a table, which is content in which attribute elements, including attributes and graphic elements, are arranged in an order according to the scores identified in step S103 (step S104).

The providing unit 135 also provides the table generated in step S104 (step S105), and ends the processing procedure shown in FIG. 5.

5. Hardware Configuration
The information providing device 100 according to the embodiment is realized, for example, by a computer 1000 having a configuration as shown in Fig. 6. Fig. 6 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information providing device according to the embodiment.

The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090.

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, and programs read from the input device 1020, and executes various processes. The primary storage device 1040 is a memory device, such as a RAM, that primarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, etc.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 such as a monitor or printer, which outputs various types of information, and is realized, for example, by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, scanner, etc., and is realized, for example, by a USB.

The input device 1020 may be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be an external storage medium such as a USB memory.

The network IF 1080 receives data from other devices via the network N and sends it to the computing device 1030, and also transmits data generated by the computing device 1030 to other devices via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 100, the arithmetic device 1030 of the computer 1000 executes a program (e.g., a provision program) loaded onto the primary storage device 1040, thereby realizing the same functions as the control unit 130. That is, the arithmetic device 1030 cooperates with a program (e.g., a provision program) loaded onto the primary storage device 1040 to realize the processing by the information providing device 100 according to the embodiment.

[6. Other]
Of the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically by a known method. In addition, the information including the process procedures, specific names, various data and parameters shown in the above documents and drawings can be changed arbitrarily unless otherwise specified.

In the above-described embodiment, in order to realize the provision method by the information providing device 100 (for example, see FIG. 5), the processing functions corresponding to each part (identification part 131, generation part 132, and provision part 133) of the control part 130 of the information providing device 100 may be realized as an add-on to a provision program pre-installed in the information providing device 100, or may be realized by flexibly writing it as a dedicated provision program using a lightweight programming language, etc.

In addition, in the above-described embodiment, the information providing device 100 may have a processing function as a device that provides various services to service users. In this case, the information providing device 100 can acquire user information in association with the provision of the service and store it in the storage unit 120.

In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution/integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed/integrated in any unit depending on various loads, usage conditions, etc. For example, the identification unit 131 and generation unit 132 of the control unit 130 may be functionally integrated.

The above-mentioned embodiments and variations can be combined as appropriate to the extent that they do not cause inconsistencies in the processing content.

[7. Effects]
The information providing device 100 (an example of a providing device) according to the above-described embodiment includes an identifying unit 131, a generating unit 132, and a providing unit 133. The identifying unit 131 identifies a value (score) based on the number of users having a plurality of attributes that are related to users and belong to a predetermined category (item). The generating unit 132 generates content (for example, a table) in which attribute elements, including attributes and graphic elements that indicate values identified for the attributes relative to values identified for other attributes, are arranged in an order according to the identified values. The providing unit 135 provides the content.

In addition, in the information providing device 100 according to the embodiment, the generation unit 132 generates content for multiple categories that is configured to be displayed by arranging attribute elements.

In addition, in the information providing device 100 according to the embodiment, the generation unit 132 generates content that can be displayed in different ways (such as colors and patterns) for each category.

In addition, in the information providing device 100 according to the embodiment, the generation unit 132 generates content configured to be able to display a graphic element (such as the score bar F shown in FIG. 2) and characters indicating attributes side by side.

In addition, in the information providing device 100 according to the embodiment, the generation unit 132 generates content configured to be displayed by superimposing characters indicating attributes on graphic elements (such as the rectangular image shown in FIG. 3).

In this way, the information providing device 100 according to the embodiment can provide the operator U1 of the terminal device 10 with content (e.g., a table) that enables the operator U1 to intuitively grasp, for each item (category), the strength of relevance with the target user and the relative relationships between attributes. As a result, the information providing device 100 can improve the display mode of information related to the attributes of the user.

In addition, in the information providing device 100 according to the embodiment, the generating unit 132 identifies values at multiple dates and times, and generates content configured so that the display position can be changed depending on the operation content.

In addition, in the information providing device 100 according to the embodiment, the generation unit 132 provides content configured to change the display position of attribute elements according to the time-series change in the ranking of values in response to an operation on a play button (for example, play button B shown in FIG. 2).

In addition, in the information providing device 100 according to the embodiment, the generation unit 132 provides content that is configured so that the display positions can be changed in a manner in which the attribute elements move.

In addition, in the information providing device 100 according to the embodiment, the generation unit 132 generates content configured to be displayable by including an image (for example, image G shown in FIG. 2) indicating a change in the ranking of values in an attribute element.

In this way, the information providing device 100 according to the embodiment can present the change in score in a way that is easy to understand for the operator U1 of the terminal device 10.

The above describes the embodiments of the present application in detail with reference to several drawings, but these are merely examples, and the present invention can be embodied in other forms with various modifications and improvements based on the knowledge of those skilled in the art, including the forms described in the disclosure section of the invention.

The above-mentioned "section, module, unit" can be read as "means" or "circuit." For example, a control unit can be read as a control means or a control circuit.

REFERENCE SIGNS LIST 10 Terminal device 100 Information providing device 110 Communication unit 120 Storage unit 121 User information database 130 Control unit 131 Identification unit 132 Generation unit 133 Provision unit

Claims (9)

an identification unit that counts the number of users having each of a plurality of attributes related to users and belonging to a predetermined category, and identifies a score indicating a strength of association between the attribute and the user based on the counted number of users;
a generating unit that generates content in which attribute elements including the attribute and a graphic element that indicates the score determined for the attribute relative to the scores determined for other attributes are arranged in an order according to the determined score;
a providing unit that provides the content generated by the generating unit,
The identification unit is
collecting user information of users who satisfy a target condition acquired from a terminal device, and for each of a plurality of attributes belonging to each item designated as the predetermined category by an operator of the terminal device in the content condition acquired from the terminal device, counting the number of users based on the user information, and identifying the score based on the counted number of users;
The generation unit is
a provision device that generates, as the content, a table using a predetermined table format including rows consisting of a plurality of blocks displaying character strings corresponding to each of the items, columns consisting of a plurality of blocks individually displaying each of the indicators indicating the ranking of the score, and columns consisting of a plurality of blocks individually displaying each of the data for each attribute belonging to each of the items, and for each of a plurality of blocks constituting the columns corresponding to the items and individually displaying each of the data for each attribute belonging to each of the items, associates the data for each attribute belonging to the item with a block corresponding to a block displaying the indicator corresponding to the ranking of the score corresponding to the attribute, and in the plurality of blocks individually displaying each of the data for each attribute, generates a table in which a score bar indicating the score specified for the attribute relative to the scores specified for other attributes is allocated below the character string indicating the attribute. The generation unit is
The providing device according to claim 1 , further comprising: generating the content configured so that the attribute elements can be displayed side by side for a plurality of the categories. The generation unit is
3. The providing device according to claim 1 , further comprising: generating the content configured so that the graphic element and the character indicating the attribute can be displayed side by side. The generation unit is
The providing device according to claim 1 , further comprising: a display device that generates the content configured to specify the scores at a plurality of dates and times and to change a display position according to an operation content. The generation unit is
The providing device according to claim 4 , further comprising: generating the content configured so that a display position of the attribute element can be changed according to a time-series change in the ranking of the score in response to an operation on a play button. The generation unit is
The providing device according to claim 5 , further comprising: generating the content configured to be displayable by switching the display position in a manner in which the attribute element moves. The generation unit is
The providing device according to claim 6 , further comprising: generating the content configured to be displayable by including an image indicating a change in the ranking of the score in the attribute element. 1. A computer-implemented method for providing a method comprising:
an identifying step of counting the number of users having each of a plurality of attributes related to users and belonging to a predetermined category, and identifying a score indicating the strength of association between the attribute and the user based on the counted number of users;
a generating step of generating content in which attribute elements including the attribute and a graphic element showing the score determined for the attribute relative to the scores determined for other attributes are arranged in an order according to the determined score;
a providing step of providing the content generated by the generating step,
The identifying step includes:
collecting user information of users who satisfy a target condition acquired from a terminal device, and for each of a plurality of attributes belonging to each item designated as the predetermined category by an operator of the terminal device in the content condition acquired from the terminal device, counting the number of users based on the user information, and identifying the score based on the counted number of users;
The generating step includes:
a provision method for generating, as the content, a table using a predetermined table format including rows made up of a plurality of blocks displaying character strings corresponding to each of the items, columns made up of a plurality of blocks individually displaying each of the indicators indicating the ranking of the score, and columns made up of a plurality of blocks individually displaying each of the data for each attribute belonging to each of the items, wherein, for each of a plurality of blocks constituting the columns corresponding to the items and individually displaying each of the data for each attribute belonging to each of the items, the data for each attribute belonging to the item is associated with a block corresponding to a block displaying the indicator corresponding to the ranking of the score corresponding to the attribute, and in the plurality of blocks individually displaying each of the data for each attribute, a score bar indicating the score specified for the attribute relative to the scores specified for other attributes is allocated below the character string indicating the attribute. On the computer,
an identification step of counting the number of users having each of a plurality of attributes related to users and belonging to a predetermined category, and identifying a score indicating the strength of association between the attribute and the user based on the counted number of users;
a generation step of generating content in which attribute elements, including the attribute and a graphic element showing the score determined for the attribute relative to the scores determined for other attributes, are arranged in an order according to the determined scores;
a providing step of providing the content generated by the generating step;
The identification step includes:
collecting user information of users who satisfy a target condition acquired from a terminal device, and for each of a plurality of attributes belonging to each item designated as the predetermined category by an operator of the terminal device in the content condition acquired from the terminal device, counting the number of users based on the user information, and identifying the score based on the counted number of users;
The generating procedure includes:
a table generated as the content using a predetermined table format including rows made up of a plurality of blocks displaying character strings corresponding to each of the items, columns made up of a plurality of blocks individually displaying each of the indicators indicating the ranking of the score, and columns made up of a plurality of blocks individually displaying each of the data for each attribute belonging to each of the items, wherein, for each of a plurality of blocks constituting the columns corresponding to the items and individually displaying each of the data for each attribute belonging to each of the items, the data for each attribute belonging to the item is associated with a block corresponding to a block displaying the indicator corresponding to the ranking of the score corresponding to the attribute, and in the plurality of blocks individually displaying each of the data for each attribute, a score bar indicating the score specified for the attribute relative to the scores specified for other attributes is allocated below the character string indicating the attribute.

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