JP7549982B2 - Information processing device, information processing method, and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

In recent years, with the rapid spread of the Internet, advertisement distribution via the Internet has become common. For example, Patent Document 1 discloses a technology for extracting multiple pieces of content from a predetermined content group based on user information, and distributing the multiple pieces of content so that the multiple pieces of advertising content are displayed in a determined order.

JP 2016-51310 A

However, the above conventional technology does not necessarily provide advertising content that is more appealing to childcare providers.

For example, in the above conventional technology, various attribute information such as gender, age, occupation, family structure, annual income, place of origin, educational background, and location information is used as user information, but this information is about the user to whom the advertising content is delivered, and if the user has children, the attribute information of those children is not taken into consideration. Furthermore, in the above conventional technology, it is thought that it is possible to determine the degree to which a user has children based on family structure, but the specific attribute information of those children is not taken into consideration.

Therefore, the above conventional technology may not necessarily be able to provide advertising content that will increase the interest of users who are in the position of caregivers due to having children, for example. Therefore, the above conventional technology may not necessarily be able to provide advertising content that is more appealing to caregivers.

This application was made in consideration of the above, and aims to provide advertising content that has a greater appeal to childcare providers.

The information processing device according to the present application is characterized by having an acquisition unit that acquires attribute information of a childcare recipient with respect to a childcare provider to which the content is to be provided, a selection unit that selects advertising content to be provided to the childcare provider based on the attribute information acquired by the acquisition unit, and a determination unit that determines a delivery mode for delivering the advertising content to be provided to the childcare provider based on the usage status of the childcare provider.

According to one aspect of the embodiment, it is possible to provide advertising content that is more appealing to childcare providers.

FIG. 1 is a diagram showing an overall view of information processing according to an embodiment. FIG. 2 is a diagram illustrating an example of the configuration of the information processing apparatus according to the embodiment. FIG. 3 is a diagram illustrating an example of an advertisement information storage unit according to the embodiment. FIG. 4 is a diagram illustrating an example of an attribute information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of a facility information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of an advertising expense information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an example (1) of information processing according to the embodiment. FIG. 8 is a diagram illustrating an example (2) of information processing according to the embodiment. FIG. 9 is a flowchart showing an information processing procedure according to the embodiment. FIG. 10 is a diagram illustrating an example of a hardware configuration.

The present specification and accompanying drawings make clear at least the following:

The system is characterized by having an acquisition unit that acquires attribute information of the childcare recipient with respect to the childcare provider to which the content is to be provided, a selection unit that selects advertising content to be provided to the childcare provider based on the attribute information acquired by the acquisition unit, and a determination unit that determines a delivery mode for delivering the advertising content to be provided to the childcare provider based on the usage status of the childcare provider, so that the advertising content to be provided selected by the selection unit is provided to the childcare provider.

With such an information processing device, advertising content according to the attribute information of a child can be reliably provided to a user who has a child and is therefore in the position of a caregiver, thereby realizing an advertising distribution model that can provide advertising content that is more appealing to caregivers.

The information processing device also acquires event information related to events held at the childcare facility attended by the childcare recipient, and selects advertising content to be provided to the childcare recipient based on the acquired event information and the attribute information.

This type of information processing device further acquires event information related to events held at the childcare facility attended by the child, and selects advertising content to be provided to the caregiver based on the acquired event information and attribute information, thereby assisting the caregiver in efficiently preparing items required for events held at the childcare facility.

The information processing device also selects advertising content related to items determined to be necessary for the childcare recipient in the event indicated by the event information, which items correspond to the attribute information, as advertising content to be provided to the childcare recipients who correspond to the attributes indicated by the attribute information.

With this information processing device, from among the items determined to be necessary for a childcare recipient at an event indicated in the event information, advertising content related to items corresponding to the attribute information is selected as the advertising content to be provided to caregivers corresponding to childcare recipients who have the attributes indicated by the attribute information, thereby helping caregivers efficiently prepare items that children will need at events held at childcare facilities.

The information processing device further selects advertising content related to items determined to be necessary for the childcare provider at the event indicated in the event information as advertising content to be provided to the recipient childcare provider.

With such an information processing device, advertising content related to items determined to be necessary for a childcare worker at an event indicated in the event information is further selected as advertising content to be provided to the recipient childcare worker, thereby supporting the childcare worker in efficiently preparing items that the childcare worker will need for an event held at the childcare facility.

The information processing device also selects, from among the educational items, advertising content related to the item corresponding to the age in months indicated in the attribute information as the advertising content to be provided to the caregiver among the recipients who corresponds to the childcare recipient at that age.

With such an information processing device, advertising content related to educational items corresponding to the age in months indicated by the attribute information is selected as the advertising content to be provided to caregivers who are providing the advertising content to care recipients who are of that age, and therefore educational items optimal for the age can be suggested, thereby helping to find, for example, items that can effectively stimulate brain development that are thought to be optimal for the current age.

The information processing device also controls the advertising content related to the item selected as the advertising content to be provided so that the advertising content can be transitioned to a purchasing destination where the item can be purchased.

With this type of information processing device, advertising content related to an item selected as the advertising content to be provided can be controlled to transition to a purchasing destination where the item can be purchased, so if a childcare worker finds an item they like among the items delivered as advertisements, they can easily purchase it.

The information processing device also acquires calendar information and selects advertising content to be provided to the childcare provider based on the acquired calendar information and the attribute information.

Such an information processing device further acquires calendar information and selects advertising content to be provided to the caregiver based on the acquired calendar information and attribute information, thereby providing optimal activities according to the calendar and attributes.

In addition, when the information processing device determines based on the calendar information that a specific day is approaching, it selects advertising content related to the specific destination that corresponds to the attribute information as advertising content to be provided to the caregiver of the destination who corresponds to the child who has the attribute indicated by the attribute information.

According to such an information processing device, when it is determined based on the calendar information that a specific day is approaching, advertising content related to the specific destination that corresponds to the attribute information is selected as the advertising content to be provided to the caregiver who corresponds to the child who has the attribute indicated by the attribute information among the recipient caregivers, so that the most suitable activity for the child on the specific day can be suggested. As a result, it is possible to effectively support caregivers who are wondering how to spend the specific day with their child.

The information processing device also acquires weather information and selects advertising content to be provided to the childcare provider based on the acquired weather information and the attribute information.

Such an information processing device further acquires weather information and selects advertising content to be provided to the caregiver based on the acquired weather information and attribute information, thereby providing optimal activities according to the weather and attributes.

The information processing device also selects advertising content related to a destination according to the attribute information from among destinations according to the weather predicted for a specific future date based on the weather information, as advertising content to be provided to a caregiver among the recipients who corresponds to a child who has an attribute indicated by the attribute information.

According to such an information processing device, advertising content related to destinations according to attribute information among destinations according to weather predicted for a specific future date based on weather information is selected as advertising content to be provided to caregivers corresponding to children who meet the attributes indicated by the attribute information among the recipient caregivers, so that the most suitable activity for a child on a specific date can be suggested, and as a result, it is possible to effectively support caregivers who are wondering how to spend a specific date with their child.

The information processing device also selects advertising content that includes event information at the destination as advertising content related to the destination.

With such an information processing device, advertising content including event information at the destination is selected as advertising content related to the destination, so that children can be effectively motivated to go out to attend an event that will entertain them.

The information processing device also controls the provision of the selected advertising content to the caregiver to whom the advertising content is to be provided in a state in which the name of the child is displayed.

With such an information processing device, the selected advertising content to be provided is controlled so that the name of the child to whom the advertising content is provided is displayed to the caregiver, thereby effectively increasing attention to the advertising content.

The information processing device also determines the delivery mode based on the usage status of the application by the recipient childcare provider.

With such an information processing device, the delivery mode is determined based on the usage of the application by the recipient childcare provider, so advertising content can be provided reliably to users who are in the position of childcare provider due to having children.

In addition, as a process for determining the delivery mode, the information processing device determines a responsible server, which is a server device that delivers the advertising content to be provided to a terminal device owned by the recipient childcare provider, based on the usage status so that the advertising content to be provided is displayed on a screen corresponding to the application used by the recipient childcare provider.

With such an information processing device, the responsible server, which is a server device that delivers the advertising content to be provided to the terminal device owned by the recipient childcare provider so that the advertising content is displayed on a screen corresponding to the application used by the recipient childcare provider, is determined based on usage status, thereby realizing an optimal intermediation model for mediating advertising delivery.

The information processing device also determines the responsible server from among the servers corresponding to the application based on the usage status of applications provided by businesses that have introduced a specified service system to the childcare facility attended by the childcare recipient and have a specified business relationship with the childcare recipient.

According to such an information processing device, a server corresponding to an application is selected from among servers that correspond to the application based on the usage of the application provided by each of the businesses that have a specific business relationship with the childcare facility that the child attends, and an efficient intermediation model can be realized that eliminates the effort required to introduce a new system related to advertisement delivery from scratch by going through a service system that has already been introduced at the childcare facility. Furthermore, with such an information processing device, advertising content can be provided through an application that the childcare provider trusts, thereby increasing the appeal of the advertising content.

The specified business relationship is a contractual relationship established when an administrator who manages the information processing device purchases advertising rights, which are the rights to display advertising content in advertising spaces within a screen corresponding to an application provided by each of the businesses.

This type of business relationship makes it possible to realize an efficient intermediation model that reduces the effort required to introduce a new advertising delivery system from scratch.

The information processing device further includes a reception unit that receives, from an advertiser, a submission of candidate advertising content, which is advertising content desired to be displayed in the advertising space, by selling the advertising space to the advertiser, and selects advertising content to be provided to the childcare provider from the candidate advertising content received by the reception unit.

According to such an information processing device, by selling advertising space to advertisers, submissions of candidate advertising content, which is advertising content desired to be displayed in the advertising space, are accepted from the advertisers, and advertising content to be provided to childcare providers is selected from the accepted candidate advertising content, thereby providing an advertising venue that is attractive to advertisers.

The information processing device further includes a calculation unit that calculates advertising fees to be periodically paid by the administrator to one of the businesses that provides the application, based on points granted to the childcare provider in response to the selection of the advertising content to be provided that is displayed on the screen corresponding to the application.

With this type of information processing device, the advertising fee to be paid periodically by the administrator to the business that provides the application is calculated based on points given to the childcare provider in response to the selection of the advertising content to be provided that is displayed on the screen corresponding to the application, so that advertising placements that display advertising content on the screen corresponding to the application can be purchased at a fair price.

The information processing device further includes a delivery unit that delivers the advertising content to the determined server in charge so that the advertising content to be provided is displayed on the screen of the application corresponding to the determined server in charge.

According to such an information processing device, the advertising content to be provided is delivered to the determined server in charge so that the advertising content is displayed on the screen of the application corresponding to the server in charge, and thus the advertising content to be provided selected by the device itself can be provided by mediating the delivery of advertisements.

The information processing device further has a management unit that, when the recipient childcare provider purchases a product linked to the advertising content in response to the provision of the advertising content, manages the purchased product as a product to be delivered to the childcare facility attended by the childcare recipient for the childcare provider.

With this type of information processing device, when the recipient childcare provider purchases a product linked to the advertising content in response to being provided with the advertising content, the purchased product is managed as a product to be delivered to the childcare facility attended by the childcare provider, so that the product purchased by the childcare provider is delivered directly to the childcare facility, thereby reducing the time and effort required for the childcare facility to bring necessary items to the childcare facility.

Below, an example of a form for implementing an information processing device, an information processing method, and an information processing program (hereinafter, referred to as an "embodiment") will be described in detail with reference to the drawings. Note that the information processing device, the information processing method, and the information processing program are not limited to this embodiment. Also, the same parts in the following embodiments are given the same reference numerals, and duplicated explanations will be omitted.

[Embodiment]
1. Overview of information processing according to an embodiment
First, an overview of information processing according to the embodiment will be described. For example, there are businesses (called IT vendors, etc.) that sell devices, software, systems, services, etc. related to information technology required by childcare facilities such as kindergartens and nursery schools. Therefore, some childcare facilities have introduced applications that enable attendance management of staff (e.g., childcare workers), entry and exit management to the childcare facility, and communication between the childcare facility and parents who send their children to the childcare facility by subscribing to a service system (application system) provided by the business.

Furthermore, childcare facilities that have introduced such applications may recommend the use of such applications to parents, so many parents will also use them. Also, because the application is recommended by the childcare facility, parents are likely to use the application with a high degree of trust. Therefore, if advertising content can be provided via a highly reliable application, it is believed that it will be possible to allow users to view the advertising content effectively. Furthermore, since advertising content can be reliably provided to users who are parents because they have children via an application, it is believed that it will be possible to realize one-to-one advertising delivery that is highly appealing, using the attribute information of the children.

The information processing according to the embodiment was conceived based on this idea. Specifically, in the information processing according to the embodiment, in a state where a specified contract has been concluded with each of the businesses that have introduced a service system to a specified childcare facility, submission of advertising content to be displayed on a screen corresponding to an application provided by the business is accepted from an advertiser.

In the information processing according to the embodiment, attribute information of a child attending a specified childcare facility is acquired, and advertising content to be provided to the child's caregiver is selected based on this attribute information. In the information processing according to the embodiment, in order for the selected advertising content to be provided to be displayed on a screen corresponding to an application used by a guardian, a server of a business operator that has introduced the service system is determined as to which server device the advertising content to be provided should be assigned (i.e., the mode of delivery is determined).

In accordance with the information processing of this embodiment, by going through a service system installed in the childcare facility, it is possible to reliably provide advertising content that matches the attribute information of the child of the guardian to a guardian who uses an application corresponding to this service system. As a result, it is possible to provide advertising content that has a higher appeal to guardians. In addition, by going through a service system that has already been installed in the childcare facility, it is possible to reduce the effort required to install a new system related to advertising delivery from scratch.

Information processing according to the embodiment is performed by the information processing device 200, which will be described later. For example, the information processing device 200 acquires attribute information of a child (an example of a care recipient) for a guardian (an example of a caregiver) to whom the content is to be provided, and selects advertising content to be provided to the guardian based on the acquired attribute information. Furthermore, the information processing device 200 determines the delivery mode for delivering the selected advertising content to be provided to the guardian based on the guardian's usage of the application. Furthermore, in the following embodiment, the administrator (business operator) who manages the information processing device 200 is referred to as "administrator M10."

2. Overview of Information Processing According to the Embodiment
An example of an overall flow of information processing according to an embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an overall image of information processing according to an embodiment. In Fig. 1, the overall flow of information processing according to an embodiment will be described together with the premise of the information processing according to an embodiment.

As a premise for the information processing according to the embodiment, systems Sy1, Sy2, and Sy3 will be described.

First, the system Sy1 will be described. In the example of FIG. 1, an operator T1 is shown that provides a "management application AP1" (hereinafter abbreviated as "application AP1"), which is an application that enables attendance management of childcare workers, entry and exit management for childcare facilities, and communication between childcare facilities and parents whose children attend the childcare facilities. In addition, in the example of FIG. 1, an application server 100-1 is shown as a server device corresponding to application AP1. Application server 100-1 is managed by operator T1.

In the example of FIG. 1, nursery school NS1 is a service system provided by operator T1, and by subscribing to a system corresponding to app AP1, a unique system is constructed that enables users of app AP1 to send and receive various information related to nursery school NS1. In the example of FIG. 1, such a system is shown as system Sy1. In the example of FIG. 1, system Sy1 includes parent device 10-11, parent device 10-12, parent device 10-13, ..., facility device 30-1, and app server 100-1.

Parent device 10-11 is an information processing terminal used by parent P11, who sends his/her child to nursery school NS1. Parent device 10-12 is an information processing terminal used by parent P12, who sends his/her child to nursery school NS1. Parent device 10-13 is an information processing terminal used by parent P13, who sends his/her child to nursery school NS1. Note that in FIG. 1, three parents, P11, P12, and P13, are shown as examples of parents whose children attend nursery school NS1, but this number is merely an example. It is also assumed that app AP1 is installed on each of parent devices 10-11, 10-12, and 10-13.

In the following embodiments, when there is no need to distinguish between the parent devices 10-11, 10-12, and 10-13, they will be referred to as "parent device 10-1." The parent device 10-1 is, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), etc.

The facility device 30-1 is an information processing terminal installed in the nursery school NS1 and shared among staff members. The facility device 30-1 is, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, etc. It is also assumed that the application AP1 is installed in the facility device 30-1.

The facility device 30-1 transmits attribute information about children belonging to the nursery school NS1 to the application server 100-1, for example, in accordance with the operation of the staff. The attribute information is an example of attribute information about the child, and is information indicating the age (age in months), sex, address, height, weight, diaper size, foot size, preferences (for example, favorite color, plants, animals, toys) of each child belonging to the nursery school NS1. In addition, the facility device 30-1 transmits event information, which is information about special events (for example, entrance ceremony, sports day, school play, field trip, graduation ceremony) held at the nursery school NS1, to the application server 100-1, for example, in accordance with the operation of the staff. Note that the information transmitted by the facility device 30-1 to the application server 100-1 is not limited to the above example, and may be, for example, daily messages from the nursery school NS1 to parents.

The application server 100-1 is a server device corresponding to the application AP1, and manages and controls information received from the parent device 10-1 and the facility device 30-1. For example, the application server 100-1 transmits event information received from the facility device 30-1 to the parent device 10-1 so that it is provided to each parent via the application AP1 in the form of, for example, a "graduation ceremony notice." The application server 100-1 also transmits advertising content selected by the information processing device 200 by the information processing according to the embodiment to the parent device 10-1 so that it is provided to each parent via the application AP1. The application server 100-1 can also transmit other information (for example, daily contact information) to the parent device 10-1 so that it is provided to each parent via the application AP1.

Although not shown in the system Sy1 shown in FIG. 1, the system Sy1 may further include information processing terminals (e.g., smartphones, tablet terminals, notebook PCs, desktop PCs, mobile phones, PDAs, etc.) for personal use by each staff member belonging to the nursery school NS1.

Next, the system Sy2 will be described. In the example of FIG. 1, an operator T2 is shown that provides a "management application AP2" (hereinafter abbreviated as "application AP2"), which is an application that enables attendance management of childcare workers, entry and exit management for childcare facilities, and communication between childcare facilities and parents whose children attend the childcare facilities. In addition, in the example of FIG. 1, an application server 100-2 is shown as a server device corresponding to application AP2. Application server 100-2 is managed by operator T2.

In the example of FIG. 1, nursery school NS2 is a service system provided by business operator T2, and by subscribing to a system corresponding to app AP2, a unique system is constructed that enables users of app AP2 to send and receive various information related to nursery school NS2. In the example of FIG. 1, such a system is shown as system Sy2. In the example of FIG. 1, system Sy2 includes parent device 10-21, parent device 10-22, parent device 10-23, ..., facility device 30-2, and app server 100-2.

Parent device 10-21 is an information processing terminal used by parent P21, who sends his/her child to nursery school NS2. Parent device 10-22 is an information processing terminal used by parent P22, who sends his/her child to nursery school NS2. Parent device 10-23 is an information processing terminal used by parent P23, who sends his/her child to nursery school NS2. Note that in FIG. 1, three parents, P21, P22, and P23, are shown as examples of parents whose children attend nursery school NS2, but this number is merely an example. It is also assumed that app AP2 is installed on each of parent devices 10-21, 10-22, and 10-23.

In the following embodiments, when there is no need to distinguish between the parent devices 10-21, 10-22, and 10-23, they will be referred to as "parent device 10-2." The parent device 10-2 is, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, etc.

The facility device 30-2 is an information processing terminal installed in the nursery school NS2 and shared among staff members. The facility device 30-2 is, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, etc. It is also assumed that the application AP2 is installed in the facility device 30-2.

The facility device 30-2 transmits attribute information about children belonging to the nursery school NS2 to the application server 100-2, for example, in accordance with the operation of the staff. The attribute information is an example of attribute information of the childcare recipient, and is information indicating the age (months), sex, address, height, weight, diaper size, foot size, preferences (for example, favorite color, plants, animals, toys) of each child belonging to the nursery school NS2. In addition, the facility device 30-2 transmits event information, which is information about special events (for example, entrance ceremony, sports day, school play, field trip, graduation ceremony) held at the nursery school NS2, to the application server 100-2, for example, in accordance with the operation of the staff. Note that the information transmitted by the facility device 30-2 to the application server 100-2 is not limited to the above example, and may be, for example, daily messages from the nursery school NS2 to the parents.

The application server 100-2 is a server device corresponding to the application AP2, and manages and controls information received from the parent device 10-2 and the facility device 30-2. For example, the application server 100-2 transmits event information received from the facility device 30-2 to the parent device 10-2 so that it is provided to each parent via the application AP2 in the form of, for example, a "graduation ceremony notice." The application server 100-2 also transmits advertising content selected by the information processing device 200 to the parent device 10-2 so that it is provided to each parent via the application AP2. The application server 100-2 can also transmit other information (for example, daily contact information) to the parent device 10-2 so that it is provided to each parent via the application AP2.

Although not shown in the system Sy2 shown in FIG. 1, the system Sy2 may further include information processing terminals (e.g., smartphones, tablet terminals, notebook PCs, desktop PCs, mobile phones, PDAs, etc.) for personal use by each staff member belonging to the nursery school NS2.

Next, system Sy3 will be described. In the example of FIG. 1, an operator T3 is shown that provides a "management application AP3" (hereinafter abbreviated as "application AP3"), which is an application that enables attendance management of childcare workers, entry and exit management for childcare facilities, and communication between childcare facilities and parents whose children attend the childcare facilities. In addition, in the example of FIG. 1, an application server 100-3 is shown as a server device that corresponds to application AP3. Application server 100-3 is managed by operator T3.

In the example of FIG. 1, nursery school NS3 is a service system provided by operator T3, and by subscribing to a system corresponding to app AP3, a unique system is constructed that enables users of app AP3 to send and receive various information related to nursery school NS3. In the example of FIG. 1, such a system is shown as system Sy3. In the example of FIG. 1, system Sy3 includes parent device 10-31, parent device 10-32, parent device 10-33, ..., facility device 30-3, and app server 100-3.

Parent device 10-31 is an information processing terminal used by parent P31, who sends his/her child to nursery school NS3. Parent device 10-32 is an information processing terminal used by parent P32, who sends his/her child to nursery school NS3. Parent device 10-33 is an information processing terminal used by parent P33, who sends his/her child to nursery school NS3. Note that in FIG. 1, three parents, P31, P32, and P33, are shown as examples of parents whose children attend nursery school NS3, but this number is merely an example. It is also assumed that app AP3 is installed on each of parent devices 10-31, 10-32, and 10-33.

In the following embodiments, when there is no need to distinguish between the parent devices 10-31, 10-32, and 10-33, they will be referred to as "parent device 10-3." The parent device 10-3 is, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, etc.

The facility device 30-3 is an information processing terminal installed in the nursery school NS3 and shared among staff members. The facility device 30-3 is, for example, a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, etc. It is also assumed that the application AP3 is installed in the facility device 30-3.

The facility device 30-3 transmits attribute information about children belonging to the nursery school NS3 to the application server 100-3, for example, in accordance with the operation of the staff. The attribute information is an example of attribute information of the childcare recipient, and is information indicating the age (months), sex, address, height, weight, diaper size, foot size, preferences (for example, favorite color, plants, animals, toys) of each child belonging to the nursery school NS3. In addition, the facility device 30-3 transmits event information, which is information about special events (for example, entrance ceremony, sports day, school play, field trip, graduation ceremony) held at the nursery school NS3, to the application server 100-3, for example, in accordance with the operation of the staff. Note that the information transmitted by the facility device 30-3 to the application server 100-3 is not limited to the above example, and may be, for example, daily messages from the nursery school NS2 to the parents.

The application server 100-3 is a server device corresponding to the application AP3, and manages and controls information received from the parent device 10-3 and the facility device 30-3. For example, the application server 100-3 transmits event information received from the facility device 30-3 to the parent device 10-3 so that it is provided to each parent via the application AP3 in the form of, for example, a "graduation ceremony notice." The application server 100-3 also transmits advertising content selected by the information processing device 200 to the parent device 10-3 so that it is provided to each parent via the application AP3. The application server 100-3 can also transmit other information (for example, daily contact information) to the parent device 10-3 so that it is provided to each parent via the application AP3.

Although not shown in the system Sy3 shown in FIG. 1, the system Sy3 may further include information processing terminals (e.g., smartphones, tablet terminals, notebook PCs, desktop PCs, mobile phones, PDAs, etc.) for personal use by each staff member belonging to the nursery school NS3. In the following embodiments, when there is no need to distinguish between the application servers 100-1, 100-2, and 100-3, they will be referred to as "application server 100."

As explained above, in a state where a unique system corresponding to the application provided by the childcare facility and the IT vendor has been built between them, the administrator M10 who manages the information processing device 200 establishes a business relationship by entering into a specific contract with each of the businesses. This point will be explained from here.

A specified contract is a contract in which the administrator M10 periodically pays a specified advertising fee to each business operator, and in return obtains from the business operator advertising rights, which are the right to display the advertising content to be provided in the advertising space on the screen corresponding to the application. In other words, a specified contract is equivalent to the administrator M10 periodically paying a specified advertising fee to each business operator to purchase advertising space on the screen corresponding to the application.

In the example of FIG. 1, a contract AG1 is concluded between the administrator M10 and the business operator T1, which shows that the two have a business relationship. The contract AG1 is a contract in which the administrator M10 periodically pays a specified advertising fee to the business operator T1, and in return obtains from the business operator T1 advertising publishing rights, which are the rights to display the advertising content to be provided in the advertising space within the screen corresponding to the app AP1.

The example in FIG. 1 shows an example in which the administrator M10 and the business operator T2 have a business relationship with each other by concluding contract AG2 between them. Contract AG2 is a contract in which the administrator M10 periodically pays a specified advertising fee to the business operator T2, and in return obtains from the business operator T2 advertising publishing rights, which are the rights to display the advertising content to be provided in the advertising space in the screen corresponding to the app AP2.

The example in FIG. 1 also shows an example in which the administrator M10 and the business operator T3 have a business relationship with each other by concluding contract AG3 between them. Contract AG3 is a contract in which the administrator M10 periodically pays a specified advertising fee to the business operator T3, and in return obtains from the business operator T3 advertising publishing rights, which are the rights to display the advertising content to be provided in the advertising space within the screen corresponding to the app AP3.

The predetermined advertising fee is determined, for example, on a monthly basis, for each contract AG1, AG2, and AG3, and is calculated based on points by the calculation unit 238 of the information processing device 200. Details of this will be described later.

Furthermore, in a state where a business relationship is established as shown in FIG. 1, the administrator M10 purchases advertising space from each business operator. Therefore, the administrator M10 sells the purchased advertising space to the advertiser. The method by which the advertising space is sold is not limited, but for example, the information processing device 200 can sell the advertising space by providing content prepared in advance for the advertiser.

Furthermore, by selling the advertising space in this manner, the information processing device 200 accepts various settings related to advertisement delivery from the advertiser, as shown in FIG. 1. For example, the information processing device 200 accepts submission of candidate advertising content, which is advertising content to be displayed in the advertising space, from the advertiser. Also, for example, the information processing device 200 accepts settings of targeting conditions from the advertiser, which conditions parents with children with certain attributes are to whom the advertiser wants to provide their advertising content. Also, for example, the information processing device 200 accepts settings of a bid amount (i.e., bid unit price), which is the unit price of advertising fees to be charged when selected, from the advertiser.

The information processing device 200 also stores information received from the advertiser as various settings related to advertisement delivery in the advertisement information storage unit 121 (FIG. 5). Furthermore, the reception of various settings related to advertisement delivery and the storage of the received information are performed, for example, by the submission reception unit 231 (FIG. 2).

In addition, examples of advertisers that configure various settings related to advertisement delivery include those shown in FIG. 1. For example, advertisers, as shown in FIG. 1, include children's clothing manufacturers, children's toy manufacturers, children's food manufacturers, manufacturers of nonwoven products including disposable absorbent articles, baby wipes, and masks, entertainment facilities, shopping areas, and event planners.

Also, as explained above, application servers 100-1, 100-2, and 100-3 accept attribute information of children belonging to the corresponding daycare centers. Therefore, since contracts AG1, AG2, and AG3 have been established, information processing device 200 can obtain attribute information from each of application servers 100-1, 100-2, and 100-3.

In this case, the information processing device 200 acquires attribute information of children belonging to nursery school NS1 from the application server 100-1 and stores the acquired attribute information in the attribute information storage unit 122 (Figure 6). The information processing device 200 also acquires attribute information of children belonging to nursery school NS2 from the application server 100-2 and stores the acquired attribute information in the attribute information storage unit 122. The information processing device 200 also acquires attribute information of children belonging to nursery school NS3 from the application server 100-3 and stores the acquired attribute information in the attribute information storage unit 122.

In addition, because contracts AG1, AG2, and AG3 have been established, the information processing device 200 can acquire facility information from each of the application servers 100-1, 100-2, and 100-3. The facility information includes event information about special events held at each nursery school.

In this case, the information processing device 200 acquires event information for nursery school NS1 from the application server 100-1 and stores the acquired event information in the facility information storage unit 223 (Figure 7). The information processing device 200 also acquires event information for nursery school NS2 from the application server 100-2 and stores the acquired event information in the facility information storage unit 223. The information processing device 200 also acquires event information for nursery school NS3 from the application server 100-3 and stores the acquired event information in the facility information storage unit 223.

Furthermore, the acquisition of attribute information and event information, and the storage of the acquired information, are performed, for example, by the acquisition unit 232 (Figure 2).

So far, the premise of the information processing according to the embodiment has been explained using FIG. 1. Based on this premise, the information processing device 200 performs the information processing described below.

The information processing device 200 selects advertising content to be provided to the guardian based on the acquired attribute information (step S1). In the information processing according to the embodiment, the selection process in step S1 is performed by, for example, the selection unit 134.

The information processing device 200 also determines a delivery mode for delivering the selected advertising content to be provided to the guardian based on the application usage status by the guardian (step S2). For example, in order for the selected advertising content to be provided to be displayed on a screen (advertising space) corresponding to the application used by the guardian, the information processing device 200 determines which of the application servers 100-1, 100-2, and 100-3 should be responsible for delivering the advertising content to be provided. In the information processing according to the embodiment, the determination process in step S2 is performed by, for example, the determination unit 135.

Then, the information processing device 200 distributes the advertising content based on the items determined in step S2 so that the advertising content is provided to the guardian by being displayed on the screen of the application used by the guardian (step S3). For example, the information processing device 200 distributes the advertising content to be provided to the responsible server determined in step S2, thereby causing the advertising content to be further distributed to the guardian device owned by the guardian. A detailed example of steps S1 to S3 will be described later with reference to Figures 7 and 8.

Furthermore, according to the example of FIG. 1, the information processing device 200 does not directly deliver advertising content to end users (guardians), but can act as an intermediary in advertising delivery between advertisers and businesses (IT vendors) that are responsible for delivering advertisements directly to end users (guardians).

3. Configuration of information processing device
Next, an information processing device 200 according to an embodiment will be described with reference to Fig. 2. Fig. 2 is a diagram showing an example of the configuration of the information processing device 200 according to an embodiment. As shown in Fig. 2, the information processing device 200 has a communication unit 210, a storage unit 220, and a control unit 230.

(Regarding communication unit 210)
The communication unit 210 is realized, for example, by a NIC (Network Interface Card) or the like. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from, for example, the application server 100. The communication unit 210 may also be controlled to be capable of transmitting and receiving information to and from the parent devices 10-1, 10-2, and 10-3 ("parent devices 10"). The communication unit 210 may also be controlled to be capable of transmitting and receiving information to and from the facility devices 30-1, 30-2, and 30-3 ("facility devices 30").

(Regarding the storage unit 220)
The storage unit 220 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 220 has an advertisement information storage unit 221, an attribute information storage unit 222, a facility information storage unit 223, an advertising expense information storage unit 224, and a calendar/weather information storage unit 225.

(Regarding the advertisement information storage unit 221)
The advertisement information storage unit 221 stores information related to advertisement content. Here, an example of the advertisement information storage unit 221 according to the embodiment is shown in Fig. 3. In the example of Fig. 3, the advertisement information storage unit 221 has items such as "advertiser ID (identifier)", "category", "advertisement ID", "advertisement content", "targeting condition", "coupon information", and "bid price". Although not shown in Fig. 3, an "evaluation value" (e.g., CRT, eCPM, etc.) calculated based on delivery performance may be further added as an item.

"Advertiser ID" indicates identification information for identifying an advertiser. "Category" indicates the industry category to which the advertiser indicated by the "Advertiser ID" belongs, or the category to which the service (e.g., product, event, etc.) that the advertiser indicated by the "Advertiser ID" can provide belongs. In other words, "Category" indicates various categories related to the advertiser indicated by the "Advertiser ID". According to the example of Figure 3, the advertiser indicated by the advertiser ID "C1" (advertiser C1) can be a children's clothing manufacturer or a store that sells children's clothing. Also, according to the example of Figure 3, the advertiser indicated by the advertiser ID "C5" (advertiser C5) can be an advertiser that operates a zoo (for example, XX Zoo itself).

"Advertising ID" indicates identification information that identifies the advertising content submitted by the advertiser indicated by "Advertiser ID". "Advertising content" indicates actual data of the advertising content identified by "Advertiser ID". Therefore, "advertising content" is text information, still images, moving images, etc. that indicate the advertisement content. "Targeting conditions" are condition information that conditions the parents who have children with certain attributes to whom "advertising content" should be provided.

"Coupon information" indicates information about coupons submitted by the advertiser indicated by "Advertiser ID." "Bid price" indicates the bid amount, which is the unit price of advertising fees charged when "advertising content" is selected.

3 shows an example in which the advertiser (advertiser C1) indicated by the advertiser ID "C1" deals with products categorized as children's clothing, children's clothing for events, summer clearance products, etc. Also, in the example of FIG. 3, an example is shown in which the advertiser C1 submits "DAAD1" as the original data of the advertising content (advertising content AD1) identified by the advertising ID "AD1". Also, in the example of FIG. 3, an example is shown in which the advertiser C1 targets parents with children who are "110 cm or taller" and "under 4 years old" so that the advertising content AD1 is provided. Also, in the example of FIG. 3, an example is shown in which the advertiser C1 submits coupon information "CAD1". Also, in the example of FIG. 3, an example is shown in which the advertiser C1 sets the bid price to "150 yen". Also, the information is registered in the advertising information storage unit 221 by, for example, the submission reception unit 231.

(Regarding the attribute information storage unit 222)
The attribute information storage unit 222 stores information regarding the attributes of children belonging to childcare facilities (such as nurseries and kindergartens that use the service system of a business operator with which they have a business relationship based on the contract described in FIG. 1). FIG. 4 shows an example of the attribute information storage unit 222 according to the embodiment. In the example of FIG. 4, the attribute information storage unit 222 has items such as "facility ID (identifier)", "guardian ID (identifier)", "guardian information", "child ID (identifier)", and "attribute information".

"Facility ID" indicates identification information that identifies a childcare facility. "Parent ID" indicates identification information that identifies a parent who sends their child to the childcare facility indicated by "Facility ID". "Parent information" indicates personal information about the parent indicated by "Parent ID". "Parent information" is, for example, the name, age, address, workplace, and telephone number of the parent indicated by "Parent ID". "Child ID" indicates identification information that identifies a child whose parent is the person indicated by "Parent ID" and who belongs to the childcare facility indicated by "Facility ID". "Attribute information" is attribute information of the child indicated by "Child ID". "Attribute information" indicates, for example, the age (months), sex, address, height, weight, diaper size, foot size, and preferences (for example, favorite color, plants, animals, toys) of the child indicated by "Child ID".

In other words, in the example of FIG. 4, the child indicated by child ID "Ch11" is the child of the guardian indicated by guardian ID "P11" and belongs to the childcare facility indicated by facility ID "NS1". In the example of FIG. 4, the attribute information of the child indicated by child ID "Ch11" is conceptually "attribute information #Ch11". Furthermore, information is registered in the attribute information storage unit 222 by, for example, the acquisition unit 232.

(Regarding the facility information storage unit 223)
The facility information storage unit 223 stores various information on childcare facilities (such as nurseries and kindergartens that use the service system of a business operator with which the facility has a business relationship based on the contract described in FIG. 1). For example, the facility information storage unit 223 stores information on a special event that is scheduled to be held at the childcare facility. FIG. 5 shows an example of the facility information storage unit 223 according to the embodiment. In the example of FIG. 5, the facility information storage unit 223 has items such as "facility ID (identifier)" and "event information". Furthermore, the "event information" includes items such as "event ID (identifier)", "date and time", "event content", and "necessary items".

"Facility ID" indicates identification information that identifies a childcare facility. "Event information" indicates information about special events (e.g., entrance ceremony, sports day, school performance, field trip, graduation ceremony) scheduled to be held at the childcare facility indicated by the "Facility ID".

"Event ID" indicates identification information that identifies a special event scheduled to be held at the childcare facility indicated by "Facility ID". "Date and time" indicates information related to the scheduled date and time when the event indicated by "Event ID" is to be held. "Event content" is information related to the type and detailed content of the event indicated by "Event ID". "Necessary items" indicates information specifying items that are considered necessary for children and guardians for the event indicated by "Event ID". "Necessary items" may be registered, for example, by staff of the childcare facility indicated by "Facility ID", or by administrator M10.

In other words, the example in FIG. 5 shows an example in which a graduation ceremony is scheduled to be held on "XX month, X1 day, 2020" at a childcare facility indicated by facility ID "NS1", and it is specified that a "children's clothing set for the graduation ceremony" is required. Also, the example in FIG. 5 shows an example in which such an event is managed by event ID "EV1". Moreover, information is registered in the facility information storage unit 223 by, for example, the acquisition unit 232.

(Regarding the advertising expense information storage unit 224)
The advertising expense information storage unit 224 stores information regarding advertising expenses to be paid by the administrator M10 to each business operator under the contract described in FIG. 1. FIG. 6 shows an example of the advertising expense information storage unit 224 according to the embodiment. In the example of FIG. 6, the advertising expense information storage unit 224 has items such as "Business ID (Identifier)", "Facility ID (Identifier)", "Distribution History", "Selection/Not", "Awarded Points", "Cumulative Points/This Month", and "Advertising Expenses/This Month". In addition, the "Distribution History" includes items such as "Date and Time", "Distribution Destination", and "Advertisement ID".

"Business ID" indicates identification information that identifies a business that has a business relationship with administrator M10 based on the contract described in FIG. 1. "Facility ID" indicates identification information that identifies a childcare facility that uses the service system provided by the business indicated by "Business ID."

"Delivery history" indicates historical information (delivery performance) based on the actual delivery (provision) of the advertising content to be provided selected by the information processing device 200, and is composed of, for example, "date and time," "delivery destination," and "advertising ID."

"Date and time" indicates information regarding the date and time when the advertising content indicated by the "advertising ID" was delivered to the guardian (specifically, the guardian device 10 of the guardian). "Delivery destination" indicates information regarding the delivery destination to which the advertising content indicated by the "advertising ID" was delivered. For example, "delivery destination" indicates identification information that identifies the guardian to whom the advertising content indicated by the "advertising ID" was delivered. "Advertising ID" indicates identification information that identifies the advertising content that was actually delivered to the "delivery destination" from among the advertising content to be provided selected by the information processing device 200.

In other words, the example in FIG. 6 shows an example in which advertising content AD4 was delivered to a parent (parent P13) indicated by parent ID "P13" among parents whose children attend a childcare facility (nursery school NS1) indicated by facility ID "NS1", which is a childcare facility subscribed to the service system (system Sy1 in the example in FIG. 1) of the operator (operator T1) indicated by operator ID "T1". The example also shows an example in which the date and time of such delivery is "May 30, 2020".

"Selected or not" is information indicating whether the advertising content indicated by the "advertising ID" has been selected. For example, "selected or not" is information indicating whether the advertising content indicated by the "advertising ID" has been selected by the corresponding "distribution destination." Furthermore, selection here refers to a user operation such as clicking or tapping. For example, when the assignment unit 237 described later detects that the advertising content indicated by the "advertising ID" has been selected once, it inputs "o" into "selected or not" associated with this "advertising ID."

"Awarded points" indicates points granted to the guardian based on "selection/non-selection." For example, the granting unit 237, which will be described later, grants points (e.g., 1 pt) based on the selection of the advertising content indicated by the "advertising ID" in association with the advertising content associated with a "○" for selection/non-selection (i.e., the advertising content selected by the guardian).

"Cumulative points/this month" is information indicating the cumulative points obtained by tallying (summing up) the "granted points" on a monthly basis for each business indicated by the business ID. "Advertising expenses/this month" is the advertising expenses calculated for each business indicated by the business ID based on "Cumulative points/this month", and indicates the advertising expenses calculated to be paid by administrator M10 to the business this month. The calculation of advertising expenses is performed by the calculation unit 238.

In other words, the example in FIG. 6 shows an example in which points are awarded in response to the selection of advertising content (in other words, advertising content provided via app AP1) delivered to the guardian via the service system of business operator T1 (system Sy1 in FIG. 1), and these points are totaled in May to "25,000 pt." The example in FIG. 6 also shows an example in which "250,000 yen" is calculated as the advertising fee for May that administrator M10 should pay to business operator T1 based on "25,000 pt/May." Information is registered in the advertising fee information storage unit 224 by, for example, the delivery unit 236, the awarding unit 237, and the calculation unit 238.

(Calendar/weather information storage unit 225)
The calendar/weather information storage unit 225 stores calendar information on an annual basis and information on future regular forecasts. Event information indicating what kind of event will be held and when by the advertiser who submitted the advertising content may be associated with the date indicated by the calendar information. Information regarding special days (e.g., birthdays and other various anniversaries) related to the child indicated by the child ID ( FIG. 4 ) may be associated with the date indicated by the calendar information.

(Regarding the control unit 230)
2, the control unit 230 is realized by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the information processing device 200 using a RAM as a working area. The control unit 230 is also realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the control unit 230 has a submission reception unit 231, an acquisition unit 232, a request reception unit 233, a selection unit 234, a determination unit 235, a delivery unit 236, an assignment unit 237, and a calculation unit 238, and realizes or executes the functions and actions of the information processing described below. Note that the internal configuration of the control unit 230 is not limited to the configuration shown in FIG. 2, and may be other configurations as long as they perform the information processing described below. Also, the connection relationships of the processing units in the control unit 230 are not limited to the connection relationships shown in FIG. 2, and may be other connection relationships.

(Regarding the submission reception unit 231)
The submission reception unit 231 receives various settings related to advertisement delivery from the advertiser. For example, the submission reception unit 231 receives submission of candidate advertisement content, which is advertisement content to be displayed in an advertisement space, from the advertiser. Also, for example, the submission reception unit 231 receives settings of targeting conditions from the advertiser, which conditions parents with children with certain attributes should be provided with the advertiser's advertisement content. Also, for example, the submission reception unit 231 receives settings of a bid amount (i.e., a bid unit price) which is a unit price of an advertisement fee to be charged when selected, from the advertiser.

(Regarding the Acquisition Unit 232)
The acquisition unit 232 acquires attribute information of the childcare recipient with respect to the caregiver of the care recipient. The acquisition unit 232 also acquires event information related to events held at the childcare facility attended by the childcare recipient. The acquisition unit 232 also acquires calendar information and weather information.

(Regarding the request receiving unit 233)
The request receiving unit 233 receives a request for distributing advertisement content. For example, the request receiving unit 233 receives a distribution request transmitted from the application server 100 in response to access from a guardian.

(Regarding the selection unit 234)
The selection unit 234 selects advertising content to be provided to the childcare provider based on the attribute information acquired by the acquisition unit 232 .

For example, the selection unit 234 selects advertising content to be provided to a caregiver based on the event information and attribute information acquired by the acquisition unit 232. For example, the selection unit 234 selects advertising content related to items according to the attribute information among items determined to be necessary for a care recipient in an event indicated in the event information, as advertising content to be provided to a destination caregiver corresponding to a care recipient who has the attributes indicated by the attribute information. The selection unit 234 may further select advertising content related to items determined to be necessary for a caregiver in an event indicated in the event information, as advertising content to be provided to a destination caregiver.

The selection unit 234 may also select, from among the educational items, advertising content related to an item corresponding to the age in months indicated in the attribute information, as the advertising content to be provided to a caregiver who corresponds to a child of that age among the recipient caregivers.

The selection unit 234 may also control the advertising content related to the above-mentioned item selected as the advertising content to be provided so that the advertising content can be transitioned to a purchasing destination where the item can be purchased.

The selection unit 234 also selects advertising content to be provided to caregivers based on the calendar information and attribute information acquired by the acquisition unit 232. For example, when the selection unit 234 determines that a specific day is approaching based on the calendar information, it selects advertising content related to a destination that corresponds to the attribute information from among the specific destinations as advertising content to be provided to caregivers who correspond to children who have attributes indicated by the attribute information, among the destination caregivers.

The selection unit 234 also selects advertising content to be provided to caregivers based on the weather information and attribute information acquired by the acquisition unit 232. For example, the selection unit 234 selects, for a specific future day, advertising content related to a destination according to the attribute information, among destinations according to weather predicted based on the weather information, as advertising content to be provided to a caregiver corresponding to a child who has an attribute indicated by the attribute information, among the recipient caregivers.

The selection unit 234 may also control the advertising content related to the destination selected as the advertising content to be provided so as to include event information about the destination.

The selection unit 234 may also control the provision of the selected advertising content to be provided in a state in which the name of the child being cared for is displayed to the caregiver to whom the advertising content is provided.

(Regarding the determination unit 235)
The determining unit 235 determines a delivery mode for delivering the advertising content to be provided, selected by the selecting unit 234, to the childcare provider, based on the usage status by the childcare provider. For example, the determining unit 235 determines the delivery mode based on the usage status of an application by the childcare provider to which the advertising content is to be provided.

For example, the determination unit 235 performs a process of determining the delivery mode by determining a responsible server, which is a server device that delivers the advertising content to be provided to the terminal device (parent device 10) owned by the recipient childcare provider, so that the advertising content to be provided is displayed on a screen corresponding to the application used by the recipient childcare provider, based on the usage status of the application by the recipient childcare provider. For example, the determination unit 235 is a business operator that has introduced a specified service system to the childcare facility attended by the childcare recipient, and determines a responsible server from among servers corresponding to the application based on the usage status of the application provided by each of the business operators that have a specified business relationship.

Here, the specified business relationship is a contractual relationship established by the administrator M10 who manages the information processing device 200 purchasing an advertising right, which is the right to display advertising content in an advertising space within a screen corresponding to an application provided by each business operator, as described in FIG. 1. Furthermore, based on such content, the submission receiving unit 231 sells this advertising space to the advertiser, and accepts submissions of candidate advertising content, which is advertising content that the advertiser wishes to display in the advertising space, from the advertiser. Therefore, the selection unit 234 selects the advertising content to be provided to the childcare provider from the candidate advertising content accepted by the submission receiving unit 231.

(Regarding the distribution unit 236)
The delivery unit 236 delivers the advertising content to the responsible server determined by the determination unit 235 so that the advertising content to be provided is displayed on the screen of the application corresponding to the responsible server.

(Regarding the assignment unit 237)
The granting unit 237 grants points based on whether the advertising content provided to the child care provider (the advertising content to be provided selected by the selection unit 234) is selected. Specifically, when the advertising content provided to the child care provider is selected by the child care provider, the granting unit 237 grants points to the child care provider according to the selection. This point will be described using the example of FIG. 6.

For example, the granting unit 237 monitors a guardian to whom the advertising content selected by the selection unit 234 has been provided, and when the guardian selects the advertising content once, it inputs "o" to "selection status" specified by a pair (e.g., a pair included in the distribution history) of a "guardian ID" that identifies the guardian and an "advertising ID" that identifies the selected advertising content. In addition, the granting unit 237 inputs a predetermined point (e.g., 1 pt) to the "granted points" that corresponds to the selection status "o".

(Regarding the calculation unit 238)
The calculation unit 238 calculates the advertising fee that the administrator M10 periodically pays to the business that provides the application based on the points that are given to the childcare provider in response to the selection of the advertising content to be provided that is displayed on the screen corresponding to the application. That is, the calculation unit 238 calculates the advertising fee that the administrator M10 pays to each business that has a business relationship based on the points given by the giving unit 237. This point will be explained using the example of FIG. 6.

For example, the calculation unit 238 determines whether it is time to tally up the points. For example, if the calculation unit 238 determines that it is time to tally up the points because it is the end of the month, it calculates the "cumulative points/this month" by tallying up (summing up) the "granted points" associated with each business indicated by the "business ID". Then, for each business indicated by the "business ID", the calculation unit 238 calculates the advertising fee that the administrator M10 should pay to the business for this month based on the "cumulative points/this month" calculated for that business.

For example, the calculation unit 238 can calculate the "advertising cost/this month" by multiplying the "cumulative points/this month" by a predetermined value (e.g., "10"). Note that this calculation method is one example, and there is no limitation on how the calculation unit 238 calculates the "advertising cost/this month" based on the "cumulative points/this month".

(Regarding the management unit 239)
When the recipient childcare provider purchases a product linked to the advertising content in response to the provision of the advertising content, the management unit 239 manages the purchased product as a product to be delivered to the childcare facility attended by the childcare recipient for the childcare provider.

For example, the management unit 239 identifies a guardian to whom advertising content has been provided based on the "delivery history" in the advertising expense information storage unit 224. The management unit 239 then tracks the behavior of the identified guardian (e.g., behavior on the network) to determine whether or not the identified guardian has purchased a product linked to the advertising content indicated by the "advertising ID". If the management unit 239 determines that the identified guardian has purchased a product linked to the advertising content indicated by the "advertising ID", it controls the delivery of the product to the childcare facility attended by the guardian's child. For example, the management unit 239 manages the product as a product to be delivered in a specified storage unit so that it is delivered to the childcare facility attended by the guardian's child. For example, the management unit 239 manages the "guardian ID", "product ID", and "facility ID" in a state of association in a delivery product storage unit (not shown).

4. Example of Information Processing According to the Embodiment
From here, an example of information processing according to the embodiment will be described with reference to Fig. 7 and Fig. 8. Fig. 7 describes an example of information processing according to the embodiment for providing advertising content related to items according to attribute information of children attending the childcare facility, among items determined to be necessary for children at an event held at the childcare facility. Fig. 8 describes an example of information processing according to the embodiment for providing advertising content that can increase activity related to parents and children, based on a calendar or weather.

4-1. Example of information processing according to the embodiment (1)
First, an example of information processing according to an embodiment will be described with reference to Fig. 7. Fig. 8 shows an example of information processing for providing advertising content related to items according to attribute information of children attending a childcare facility, among items determined to be necessary for children at an event held at the childcare facility. Fig. 7 is a diagram showing an example (1) of information processing according to an embodiment.

Note that Figure 7 uses guardian P11 shown in Figure 1 as an example for explanation, but similar processing is performed for other guardians. Steps S11-1 to S18-1 shown in Figure 2 correspond to a detailed example of the selection processing in step S1 in Figure 1. Step S21-1 shown in Figure 7 corresponds to a detailed example of the decision processing in step S2 in Figure 1. Step S31-1 shown in Figure 7 corresponds to a detailed example of the distribution processing in step S3 in Figure 1.

In the example of FIG. 7, suppose that application server 100-1 sends a push notification via application AP1 of event information about an event (e.g., a graduation ceremony) to be held at nursery school NS1. For example, suppose that application server 100-1 sends a push notification to caregivers who have installed application AP1 and are among the parents whose children attend nursery school NS1.

In this state, assume that the guardian P11 performs an operation to launch the app AP1 in response to the push notification. In this case, the guardian device 10-11 launches the app AP1 and accesses the app server 100-1 via the app AP1 (step S11-1). For example, the guardian device 10-11 accesses the event notification with a guardian ID (identifier) that identifies the guardian P11.

In response to receiving the access including the guardian ID that identifies the guardian P11, the application server 100-1 transmits a distribution request for advertising content to the information processing device 200 (step S12-1). The distribution request includes at least the guardian ID that identifies the guardian P11, a server ID (Identifier) that identifies the application server 100-1, and an event ID (Identifier) that identifies the event notified by the push notification. Note that the server ID that identifies the application server 100-1 can be interpreted as an application ID (Identifier) that identifies the application AP1.

When the request receiving unit 233 receives a delivery request sent from the application server 100-1, the selection unit 234 determines the necessary items that a child will need for the event indicated by the event ID (step S13-1). For example, the selection unit 234 can determine the necessary items that a child will need for the event indicated by the event ID by comparing the event information stored in the facility information storage unit 223 with the event ID. For example, if the event indicated by the event ID is a "kindergarten graduation ceremony," the selection unit 234 can determine that a "children's clothing set for kindergarten graduation ceremony" is the necessary item.

Next, the selection unit 234 extracts attribute information linked to the child of the accessing parent from the attribute information storage unit 122 (step S14-1). In the example of FIG. 7, the accessing parent is parent P11, so the selection unit 234 extracts attribute information linked to the child of parent P11 by comparing the information stored in the attribute information storage unit 122 with the parent ID that identifies parent P11. For example, the selection unit 234 extracts "attribute information #Ch11" as attribute information for "child Ch11," the child of parent P11.

Next, the selection unit 234 determines which of the necessary items correspond to the attribute information based on the necessary items and the attribute information (step S15-1). As a simple example, if the "attribute information #Ch11" includes the gender "girl", the selection unit 234 can determine that a "children's clothing set for kindergarten graduation ceremony" for girls is a necessary item that corresponds to the attribute information.

Next, the selection unit 234 determines advertisers who have advertising content related to the necessary item determined in step S15-1 (the necessary item being processed) (step S16-1). For example, the selection unit 234 determines advertisers who have advertising content related to the necessary item being processed by comparing the "category" to which the necessary item being processed belongs with the "categories" in the advertising information storage unit 121. For example, if the category to which the necessary item being processed belongs is "children's clothes for events," the selection unit 234 determines advertisers who sell (or manufacture) "children's clothes for events" as advertisers who have advertising content related to the necessary item being processed.

The selection unit 234 also compares the "target conditions" (from the advertising information storage unit 121) associated with the advertising content submitted by each advertiser determined in step S16-1 with the attribute information extracted in step S14-1 (step S17-1).

Then, the selection unit 234 selects, from among the submitted advertising content, advertising content associated with target conditions that match the attribute information as advertising content to be provided to the accessing parent (step S18-1). In the example of FIG. 7, it is assumed that the selection unit 234 selects advertising content AD1 as advertising content to be provided to parent P11.

In addition, in this state, the selection unit 234 can perform various controls on the advertising content AD1, which is the selected advertising content to be provided. For example, the selection unit 234 can control the selected advertising content to be provided so that it can transition to a purchase destination where the necessary item to be processed (a "children's clothing set for graduation ceremony" for girls) can be purchased. The purchase destination is, for example, the advertiser who submitted the selected advertising content to be provided, and the selection unit 234 pastes a URL indicating the EC site corresponding to this advertiser into the advertising content AD1. In addition, if the advertiser also submits special offer information such as a coupon, the selection unit 234 may control the advertising content AD1 to a state where the parent can obtain a coupon.

For example, the selection unit 234 may control the selected advertising content to be provided so that it is provided in a state in which the name of the child of the guardian to whom the advertising content is to be provided is displayed. In the example of FIG. 7, the selection unit 23 controls the selected advertising content to be provided, advertising content AD1, to be provided to guardian P11 in a state in which the name of guardian P11's child (child Ch11) is displayed.

Next, the determination unit 235 determines from among the contracted server devices which server will be responsible for delivering the advertising content to be provided to the parent device 10 of the parent based on the usage status of the application by the accessing parent (step S21-1).

In the example of FIG. 1, the contracted server devices are application servers 100-1, 100-2, and 100-3. Therefore, in the example of FIG. 7, the determination unit 235 determines the server responsible for delivering the advertising content AD1 to the parent device 10-11 from among the application servers 100-1, 100-2, and 100-3, based on the usage status of the application by the parent P11.

Here, the application usage status by the guardian P11 refers to which of the applications AP1, AP2, and AP3 the guardian P11 is using. Then, the determination unit 235 can determine which of the applications AP1, AP2, and AP3 the guardian P11 is using based on the server ID (application ID) accepted in step S12-1. In the example of FIG. 7, the determination unit 235 accepts the server ID identifying the application server 100-1 and thereby determines "application AP1" as the application usage status by the guardian P11. Therefore, in this example, the determination unit 235 determines the application server 100-1 as the server responsible for delivering the advertising content AD1 to the guardian device 10-11.

The distribution unit 236 also distributes the advertising content to be provided to the server in charge determined in step S21-1 so that the advertising content is displayed in an advertising space within the app screen corresponding to the server in charge (step S31-1). According to the above example in which the app server 100-1 is determined as the server in charge, the distribution unit 236 distributes the advertising content AD1 to the app server 100-1 so that the advertising content AD1 is displayed in an advertising space (e.g., advertising space F1) within the screen corresponding to the app AP1.

Finally, the responsible server distributes the advertising content to be provided, which has been distributed from the information processing device 200, to the parent's terminal device that is the access source. In the example of FIG. 7, the application server 100-1 receives the advertising content AD1 from the distribution unit 236. The application server 100-1 then distributes the screen G1 to the parent device 10-11 so that the advertising content AD1 is displayed in the advertising space F1 in the screen G1 corresponding to the application AP1 (for example, the details screen G1 corresponding to the event information). For example, the application server 100-1 distributes the screen G1 with the advertising content AD1 displayed in the advertising space F1 to the parent device 10-11.

In FIG. 7, an example is shown in which advertising content AD1 including the name of parent P11's child (A-chan), such as "Graduation ceremony outfit recommended for 'A-chan'", is displayed in advertising space F1 set at the bottom of screen G1. Here, parent P11 comes into contact with advertising content that recommends items that their child will need for the upcoming graduation ceremony and that are suitable for their child, via a trusted app AP1. This increases parent P11's interest in the advertising content.

For this reason, it can be said that the information processing device 200 according to the embodiment can provide advertising content that is more appealing to the accessing parent (an example of a target parent). Furthermore, the information processing device 200 can support parents in efficiently preparing items that their children will need for events held at childcare facilities.

Now, up until now, FIG. 7 has shown an example in which advertising content is provided for items determined to be necessary for children at an event held at the childcare facility, according to attribute information of the child attending the childcare facility. However, there are also items necessary for parents at events held at childcare facilities. Therefore, the selection unit 234 may further select advertising content for items determined to be necessary for parents at events held at the childcare facility as advertising content to be provided to the accessing parent.

For example, in step S13-1, the selection unit 234 determines the necessary items that a child will need for the event indicated by the event ID, and also determines the necessary items that a guardian will need. For example, if a graduation ceremony is being held, the selection unit 234 can determine that a digital camera is a necessary item that a guardian will need. In this case, the selection unit 234 selects advertising content related to a digital camera as the advertising content to be provided to the accessing guardian. Thus, with this information processing device 200, it is possible to support a guardian in efficiently preparing the items that he or she will need for an event held at a childcare facility.

4-2. Example of information processing according to the embodiment (2)
From here, another example of information processing according to the embodiment will be described with reference to Fig. 8. Fig. 8 describes an example of information processing for providing advertising content that can increase activity related to parents and children based on a calendar or weather, as the information processing according to the embodiment. Fig. 8 is a diagram showing an example (2) of information processing according to the embodiment.

Note that Figure 8 uses guardian P21 shown in Figure 1 as an example for explanation, but similar processing is performed for other guardians. Steps S11-2 to S19-2 shown in Figure 8 correspond to a detailed example of the selection processing in step S1 in Figure 1. Step S21-2 shown in Figure 8 corresponds to a detailed example of the decision processing in step S2 in Figure 1. Step S31-2 shown in Figure 8 corresponds to a detailed example of the distribution processing in step S3 in Figure 1.

In the example of FIG. 8, assume that parent P21 launches app AP2, for example, to check a message, when no special event such as a graduation ceremony is coming up. In this case, parent device 10-21 launches app AP2 and accesses app server 100-2 via app AP2 (step S11-2). For example, parent device 10-21 accesses the app server 100-2 including a parent ID that identifies parent P21.

In response to receiving the access including the guardian ID identifying guardian P21, the application server 100-2 transmits a distribution request for advertising content to the information processing device 200 (step S12-2). The distribution request includes the guardian ID identifying guardian P21 and the server ID identifying application server 100-2. Note that the server ID identifying application server 100-2 can be interpreted as an application ID identifying application AP2.

When the request receiving unit 233 receives a delivery request sent from the application server 100-2, the selection unit 234 determines whether or not a specific date is approaching based on the calendar information. For example, the selection unit 234 determines whether or not it is currently three days before the specific date. Here, the specific date is, for example, a long holiday, a weekend holiday, or a special day related to the parent of the access source (for example, a child's birthday). In the example of FIG. 8, the specific date is a long holiday.

Then, if the selection unit 234 determines that a specified date (long holiday) is approaching (three days before), it predicts the weather for this specified date based on the weather information (step S13-2).

Next, the selection unit 234 determines a destination (destination category) according to the predicted weather based on the weather predicted in step S13-2 (step S14-2). For example, if the selection unit 234 predicts the weather to be "sunny", it determines an outdoor destination (e.g., an entertainment facility such as a zoo or amusement park) as a destination according to the weather "sunny". On the other hand, if the selection unit 234 predicts the weather to be "rainy", it determines an indoor destination (e.g., an entertainment facility such as an aquarium, shopping mall, or children's playground) as a destination according to the weather "rainy". In the example of FIG. 8, the selection unit 234 predicts the weather to be "sunny" and determines an outdoor destination as the destination.

Next, the selection unit 234 extracts attribute information linked to the child of the accessing parent from the attribute information storage unit 122 (step S15-2). In the example of FIG. 8, the accessing parent is parent P21, so the selection unit 234 extracts attribute information linked to the child of parent P21 by comparing the information stored in the attribute information storage unit 122 with the parent ID that identifies parent P21. For example, the selection unit 234 extracts "attribute information #Ch21" as attribute information for "child Ch21," the child of parent P21.

Next, the selection unit 234 determines, based on the destination and the attribute information, from among these destinations, a destination that corresponds to the attribute information (step S16-2). As a simple example, if the "attribute information #Ch21" includes the preference "I like animals," the selection unit 234 can determine that the "zoo" is an outdoor destination that corresponds to the attribute information.

The selection unit 234 may determine an advertiser corresponding to a destination (e.g., an entertainment facility such as a zoo, an aquarium, or a shopping mall) where an event is scheduled to be held on a specific date in step S13-2, and determine a destination among these destinations that corresponds to the attribute information as the destination that corresponds to the attribute information. Furthermore, if there is no destination that corresponds to the attribute information, the selection unit 234 may determine a destination that is randomly selected from candidate destinations as the destination that corresponds to the attribute information.

Next, the selection unit 234 determines an advertiser that has advertising content related to the destination determined in step S16-2 (the destination being processed) (step S17-2). For example, the selection unit 234 determines an advertiser that has advertising content related to the destination being processed by comparing the "category" to which the destination being processed belongs with the "categories" in the advertising information storage unit 121. For example, if the category to which the destination being processed belongs is "zoo," the selection unit 234 determines an advertiser that operates "zoo" as an advertiser that has advertising content related to the destination being processed. The selection unit 234 may also determine, among the zoos, an advertiser that operates a zoo that is closer to the address of the parent who is the access source as an advertiser that has advertising content related to the destination being processed.

Next, the selection unit 234 compares the "target conditions" (from the advertising information storage unit 121) associated with the advertising content submitted by each advertiser determined in step S17-2 with the attribute information extracted in step S15-2 (step S18-2).

Then, the selection unit 234 selects, from among the submitted advertising content, advertising content associated with target conditions that match the attribute information as advertising content to be provided to the accessing parent (step S19-2). In the example of FIG. 8, it is assumed that the selection unit 234 selects advertising content AD5 as advertising content to be provided to parent P21.

In addition, in this state, the selection unit 234 can perform various controls on the advertising content AD5, which is the selected advertising content to be provided. For example, the selection unit 234 can include, in the selected advertising content to be provided, event information for an event held by the advertiser who operates the destination to be processed (the "zoo"). In addition, if the advertiser has also submitted special offer information such as a coupon, the selection unit 234 may control the advertising content AD5 to a state in which the parent or guardian can obtain (download) the coupon.

Next, the determination unit 235 determines from among the contracted server devices which server will be responsible for delivering the advertising content to be provided to the parent device 10 of the parent based on the usage status of the application by the accessing parent (step S21-2).

In the example of FIG. 1, the contracted server devices are application servers 100-1, 100-2, and 100-3. Therefore, in the example of FIG. 8, the determination unit 235 determines the server responsible for delivering the advertising content AD5 to the parent device 10-21 from among the application servers 100-1, 100-2, and 100-3, based on the usage status of the application by the parent P21.

Here, the application usage status by the guardian P21 refers to which of the applications AP1, AP2, and AP3 the guardian P21 is using. Then, the determination unit 235 can determine which of the applications AP1, AP2, and AP3 the guardian P21 is using based on the server ID (application ID) accepted in step S12-2. In the example of FIG. 8, the determination unit 235 accepts the server ID identifying the application server 100-2 and thereby determines "application AP2" as the application usage status by the guardian P21. Therefore, in this example, the determination unit 235 determines the application server 100-2 as the server responsible for delivering the advertising content AD5 to the guardian device 10-21.

The distribution unit 236 also distributes the advertising content to be provided to the server in charge determined in step S21-2 so that the advertising content is displayed in an advertising space within the app screen corresponding to the server in charge (step S31-2). According to the above example in which the app server 100-2 is determined as the server in charge, the distribution unit 236 distributes the advertising content AD5 to the app server 100-2 so that the advertising content AD5 is displayed in an advertising space (e.g., advertising space F2) within the screen corresponding to the app AP2.

Finally, the responsible server distributes the advertising content to be provided, which has been distributed from the information processing device 200, to the parent's terminal device that is the access source. In the example of FIG. 8, the application server 100-2 receives the advertising content AD5 from the distribution unit 236. The application server 100-2 then distributes the screen G2 corresponding to the application AP2 (for example, the detailed screen G2 relating to the school lunch menu) to the parent device 10-21 so that the advertising content AD5 is displayed in the advertising space F2 within the screen G2. For example, the application server 100-2 distributes the screen G2 with the advertising content AD5 displayed in the advertising space F2 to the parent device 10-21.

In FIG. 8, an example is shown in which advertising content AD5 including the name of parent P21's child (B-ta), such as "This weekend is a long holiday! At XX Zoo, an event is being held where you can ride B-ta's favorite horse," is displayed in advertising space F2 set at the bottom of screen G2. Here, parent P21 comes into contact with advertising content related to activities suited to his or her child in the run-up to the upcoming long holiday via the trusted app AP2. This increases parent P21's interest in the advertising content.

For this reason, it can be said that the information processing device 200 according to the embodiment can provide advertising content that is more appealing to the accessing parent (one example of a target parent). Furthermore, the information processing device 200 can effectively support parents who are worried about how to spend a certain day (e.g., a long holiday) with their child from the perspective of activity.

5. Processing Procedure
Next, the procedure of information processing according to the embodiment will be described with reference to Fig. 9. Fig. 9 is a flowchart showing the procedure of information processing according to the embodiment.

First, the request receiving unit 233 determines whether or not a distribution request for advertising content has been received from the application server 100 (step S101). While the request receiving unit 233 determines that a distribution request has not been received (step S101; No), the request receiving unit 233 waits until it can determine that a distribution request has been received.

On the other hand, when the request receiving unit 233 determines that a distribution request has been received (step S101; Yes), the selection unit 234 extracts attribute information linked to the child of the parent corresponding to the distribution request (the parent who accessed the app server 100) from the attribute information storage unit 122 (step S102).

Then, the selection unit 234 selects advertising content to be provided based on the extracted attribute information (step S103). For example, the selection unit 234 refers to the advertising information storage unit 121, determines advertising content according to the attribute indicated by the attribute information from among the advertising content candidates to be provided, and selects the determined advertising content as the advertising content to be provided.

Next, the determination unit 235 determines a server in charge based on the usage of the app by the guardian corresponding to the distribution request (step S104). For example, the determination unit 235 determines, as the server in charge, the app server 100 corresponding to the app used by the guardian corresponding to the distribution request, from among the app servers 100 corresponding to each business that has a business relationship with the administrator M10.

Then, the distribution unit 236 distributes the advertising content to be provided to the determined responsible server, thereby displaying the advertising content on the screen corresponding to the app used by the guardian who responded to the distribution request (step S105).

[6. Other]
Among the above-mentioned processes, all or part of the processes described as being performed automatically may be performed manually. Also, all or part of the processes described as being performed manually may be performed automatically by a known method. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings may be changed arbitrarily unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

The components of each device shown in the figure are conceptual and functional, and do not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure. Furthermore, each component may be functionally or physically distributed and integrated in any unit, in whole or in part, depending on various loads and usage conditions. Furthermore, each of the processes described above may be executed in appropriate combinations as long as there are no contradictions.

7. Hardware Configuration
The information processing device 200 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in Fig. 10, for example. Fig. 10 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and a calculation device 1030, a cache 1040, a memory 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090.

The arithmetic device 1030 operates based on programs stored in the cache 1040 or memory 1050, or programs read from the input device 1020, and executes various processes. The cache 1040 is a cache such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The memory 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is a memory realized by a ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, etc.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information, such as a monitor or a printer, and may be realized, for example, by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (registered trademark) (High Definition Multimedia Interface). On the other hand, the input IF 1070 is an interface for receiving information from various input devices 1020, such as a mouse, keyboard, scanner, etc., and may be realized, for example, by a USB.

For example, the input device 1020 may be realized by a device that reads information from an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be realized by an external storage medium such as a USB memory.

The network IF 1080 has the function of receiving data from other devices via the network N and sending it to the computing device 1030, and also transmitting data generated by the computing device 1030 to other devices via the network N.

Here, the arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the memory 1050 onto the cache 1040 and executes the loaded program. For example, when the computer 1000 functions as the information processing device 200, the arithmetic device 1030 of the computer 1000 realizes the functions of the control unit 230 by executing the program loaded onto the cache 1040.

The above describes the embodiments of the present application in detail with reference to several drawings, but these are merely examples, and the present invention can be embodied in other forms with various modifications and improvements based on the knowledge of those skilled in the art, including the forms described in the disclosure section of the invention.

Sy1 System Sy2 System Sy3 System 10 Parent device 30 Facility device 100 Application server 200 Information processing device 220 Storage unit 221 Advertising information storage unit 222 Attribute information storage unit 223 Facility information storage unit 224 Advertising cost information storage unit 225 Calendar/weather information storage unit 230 Control unit 231 Submission reception unit 232 Acquisition unit 233 Request reception unit 234 Selection unit 235 Decision unit 236 Distribution unit 237 Assignment unit 238 Calculation unit 239 Management unit

Claims (21)

An information processing device capable of communicating with a predetermined service system introduced in a childcare facility where a childcare recipient attends,
an acquisition unit that acquires attribute information of the childcare recipient for the destination childcare provider from a destination service system that is to be introduced into the childcare facility that the childcare recipient attends for the destination childcare provider ;
a selection unit that selects advertising content to be provided to the childcare recipient based on the attribute information acquired by the acquisition unit;
a delivery unit that delivers the advertising content to be provided selected by the selection unit to the childcare provider via the service system of the introduction destination ,
The acquisition unit further acquires event information regarding an event to be held at the childcare facility where the childcare recipient attends for the childcare provider at the provision destination from a predetermined service system of the introduction destination;
The selection unit selects advertising content to be provided to the destination childcare provider based on the attribute information and the event information.
23. An information processing apparatus comprising: The information processing device described in claim 1, characterized in that the selection unit selects advertising content related to items corresponding to the attribute information from among items determined to be necessary for the child being cared for by the destination childcare provider at the event indicated in the event information, as advertising content to be provided to the destination childcare provider . The information processing device according to claim 1 or 2, characterized in that the selection unit selects advertising content relating to items determined to be necessary for the recipient childcare provider in the event indicated in the event information as advertising content to be provided to the recipient childcare provider. The information processing device according to any one of claims 1 to 3, characterized in that the selection unit further selects, from among educational items, advertising content relating to an item corresponding to the age in months indicated by the attribute information as advertising content to be provided to the recipient childcare provider. The information processing device according to any one of claims 2 to 4, characterized in that the selection unit controls the advertising content related to the item selected as the advertising content to be provided so as to transition to a purchase destination where the item can be purchased. The acquisition unit further acquires calendar information,
The information processing device according to any one of claims 1 to 5, characterized in that the selection unit selects advertising content to be provided to the recipient childcare provider based on the calendar information acquired by the acquisition unit and the attribute information. The information processing device according to claim 6, characterized in that when it is determined based on the calendar information that a specified day is approaching, the selection unit selects advertising content related to a destination from among the specified destinations that corresponds to the attribute information as the advertising content to be provided to the childcare provider at the destination. The acquisition unit further acquires weather information,
The information processing device according to claim 6 or 7, characterized in that the selection unit selects advertising content to be provided to the destination childcare provider based on the weather information acquired by the acquisition unit and the attribute information. The information processing device according to claim 8, characterized in that the selection unit selects advertising content related to a destination corresponding to the attribute information from among destinations corresponding to the weather predicted based on the weather information, which is weather predicted for a specified future day , as advertising content to be provided to the childcare provider to which the content is to be provided. The information processing device according to claim 7 , wherein the selection unit selects, as the advertising content related to the destination, advertising content including event information at the destination. The information processing device according to any one of claims 1 to 10, characterized in that the selection unit controls the selected advertising content to be provided in a state in which the name of the child to the caregiver to whom the advertising content is to be provided is displayed. the predetermined service system is a system for implementing an application that mediates between the childcare provider and the childcare facility;
The system further includes a determination unit that determines a server that is a server device that delivers the advertisement content to be provided based on information on an application used by a childcare provider at the provision destination among the applications corresponding to the service system introduced in each of the childcare facilities.
12. The information processing device according to claim 1, wherein the information processing device is a data processing device. The information processing device described in claim 12, characterized in that the determination unit determines a responsible server, which is a server device that delivers the advertising content to be provided to a terminal device owned by the recipient childcare provider so that the advertising content to be provided is displayed on a screen corresponding to the application used by the recipient childcare provider, based on information about the application .
The applications are provided by businesses that have introduced the specified service system to the childcare facility and have a specified business relationship with the facility.
14. The information processing apparatus according to claim 12 or 13 . The information processing device according to claim 14, characterized in that the specified business relationship is a contractual relationship established when an administrator managing the information processing device purchases an advertising right, which is a right to display advertising content in an advertising space within a screen corresponding to an application provided by each of the businesses. The method further includes a reception unit that receives, from an advertiser, submission of candidate advertisement content that is advertisement content desired to be displayed in the advertisement space by selling the advertisement space to the advertiser,
The information processing device according to claim 15 , wherein the selection unit selects the advertising content to be provided to the childcare provider as the recipient from among the candidate advertising contents accepted by the acceptance unit. The information processing device according to claim 15, further comprising a calculation unit that calculates advertising fees to be paid periodically by the manager to one of the businesses that provides the application based on points awarded to a childcare provider in response to the selection of the advertising content to be provided that is displayed on a screen corresponding to the application. The information processing device according to any one of claims 13 to 17, characterized in that the distribution unit distributes the advertising content to the responsible server determined by the determination unit so that the advertising content to be provided is displayed on a screen of an application corresponding to the responsible server. An information processing device as described in any one of claims 1 to 18, characterized in that when the recipient childcare provider purchases a product linked to the advertising content in response to the provision of the advertising content to be provided, the information processing device further has a management unit that manages the purchased product as a product to be delivered to a childcare facility attended by a childcare recipient of the childcare provider. An information processing method executed by an information processing device capable of communicating with a predetermined service system introduced in a childcare facility where a childcare recipient attends, the information processing device comprising :
an acquiring step of acquiring attribute information of the child care recipient for the child care provider of the destination from a predetermined service system of the destination that is to be introduced to the child care facility that the child care recipient attends for the child care provider of the destination ;
a selection step of selecting advertising content to be provided to the childcare recipient based on the attribute information acquired by the acquisition step;
a delivery step of delivering the advertising content to be provided selected in the selection step to the childcare provider of the provision destination via the service system of the provision destination ,
The acquiring step further acquires event information regarding an event to be held at the childcare facility attended by the childcare recipient for the childcare provider at the destination from a predetermined service system of the introduction destination;
The selection step selects advertisement content to be provided to the destination childcare provider based on the attribute information and the event information.
23. An information processing method comprising: An information processing program executed by a computer capable of communicating with a predetermined service system introduced in a childcare facility where a childcare recipient attends,
an acquisition step of acquiring attribute information of the childcare recipient for the childcare provider of the destination from a predetermined service system of the destination that is to be introduced into the childcare facility that the childcare recipient attends for the childcare provider of the destination ;
a selection step of selecting advertising content to be provided to the childcare recipient based on the attribute information acquired by the acquisition step;
a delivery step of delivering the advertisement content to be provided selected in the selection step to the childcare recipient via the service system of the introduction destination ;
The acquisition step further includes acquiring event information regarding an event to be held at the childcare facility where the childcare recipient attends from a predetermined service system of the introduction destination for the childcare provider of the provision destination;
The selection step includes selecting advertising content to be provided to the childcare provider as a recipient based on the attribute information and the event information.
2. An information processing program comprising:

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