JP7557578B2 - Tracking system, tracking method, and tracking program - Google Patents

Description

One aspect of the present invention relates to a tracking system, a tracking method, and a tracking program for tracking viewers of an advertising site.

The following Patent Document 1 describes an information processing device that enables tracking by storing in an affiliate measurement system a combination of a content ID that identifies the content viewed from a web browser on the user terminal and an individual identification ID of the user terminal that accessed the content, which is read from a non-contact IC chip 111.

JP 2013-257632 A

The method described in Patent Document 1 requires, for example, reading from a contactless IC chip, and does not allow for easy tracking. Therefore, a mechanism for easier tracking is desired.

A tracking system according to one aspect of the present invention includes at least one processor, and when a viewer selects a link whose domain is an advertising site and transitions to the advertising site, the at least one processor transmits a tracking identifier for identifying the tracking of the viewer to the viewer side or the advertising site side, and when a conversion occurs by the viewer on the advertising site, the at least one processor receives the tracking identifier from the viewer side or the advertising site side that transmitted the tracking identifier, and performs tracking based on the received tracking identifier.

A tracking method according to one aspect of the present invention is a tracking method executed by a tracking system having at least one processor, and includes the steps of: when a viewer selects a link whose domain is an advertising site and transitions to the advertising site, transmitting a tracking identifier for identifying the tracking of the viewer to the viewer side or the advertising site side; when a conversion occurs by the viewer on the advertising site, receiving the tracking identifier from the viewer side or the advertising site side that transmitted the tracking identifier; and performing tracking based on the received tracking identifier.

A tracking program according to one aspect of the present invention causes a computer to execute the steps of: sending a tracking identifier for identifying the tracking of a viewer to the viewer side or the advertising site side when a viewer selects a link whose domain is an advertising site and transitions to the advertising site; receiving the tracking identifier from the viewer side or the advertising site side that sent the tracking identifier when a conversion occurs by the viewer on the advertising site; and performing tracking based on the received tracking identifier.

In this aspect, the tracking identifier transmitted when a transition to an advertising site occurs is received when a conversion occurs on the advertising site, and tracking is performed based on the received tracking identifier. This makes tracking easier.

According to one aspect of the present invention, tracking can be performed more easily.

FIG. 1 is a diagram illustrating an example of a configuration of a tracking system according to an embodiment. FIG. 1 is a diagram showing a general hardware configuration of a computer used in a tracking system according to an embodiment. FIG. 4 is a diagram illustrating an example of a configuration of a tracking program according to the embodiment. FIG. 2 is a diagram showing an example of a tracking flow of the tracking system according to the embodiment. 10 is a flowchart showing an example of an operation of the tracking system according to the embodiment.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the attached drawings. In the description of the drawings, the same or equivalent elements are given the same reference numerals, and duplicate descriptions will be omitted.

[term]
The terms used in this disclosure will be explained below.

An "advertising distribution business" is a business that forms an advertising distribution network and provides advertisements to that distribution network. For example, ValueCommerce Co., Ltd. is an advertising distribution business.

An "advertising distributor server" (or "tracking system" or "tracking device") is a server managed by an advertising distributor.

"General users" (or "viewers") (general users) are users who view content on the Internet.

A "website operator" is an entity that operates a website and posts ad tags obtained from an ad distribution company. As an example, a reward is paid to the website operator when a click or conversion occurs on an ad tag.

An "advertiser" (advertising site) is a party that places an advertisement with an ad distribution company. For example, when an advertisement is clicked or a conversion occurs at the destination, the advertiser pays a fee to the site operator and the ad distribution company.

An "advertising page" (or a "web page displaying advertisements") is the content of a web media or app media operated by a site operator that displays advertising tags issued by an advertising distribution company.

An "advertising site" is a site that provides advertising pages. Advertising sites are operated by site operators.

An "advertising distributor's redirect server" (or simply "redirect server") is a server that is passed through when an ad is clicked, for the purpose of obtaining information about general users (user information) and advertising information. Redirect servers are managed by the advertising distributor.

"Advertiser's link URL" is the URL of the advertiser's LP page, which will be described later. The advertiser's link URL is submitted by the advertiser to the ad distribution company's system and is managed there.

The "Advertiser LP Page" (advertising site side) is the page to which you are redirected when you click on the advertiser's link URL. LP stands for Landing Page, and is the page that general users first access from an advertisement, etc. The advertiser LP page is a site operated by the advertiser.

An "advertiser CV page" (advertising site side) is a CV page in the same domain as the advertiser LP page. CV stands for Conversion Page, and is a page where actions taken by general users to purchase or apply for a product or service may occur. For example, an advertiser CV page is a payment completion page or a document request completion page. An advertiser CV page is a site operated by the advertiser.

An "advertising site" (or "advertiser site") (advertising site side) is a site that provides an advertiser LP page and an advertiser CV page. The advertising site is operated by the advertiser.

An "ad tag" is an HTML tag for advertisements issued by ad distribution companies. Site operators can distribute advertisements by implementing ad tags on their sites. Ad tags are issued by site operators from a management screen provided by ad distribution companies for advertisements within the advertiser's program and for each ad space on the ad display site.

The "measurement parameter" is a fixed string that is unique for each ad space and is assigned an ID to identify the ad posting page and ad space.

The "determination parameter" is a parameter for determining whether or not the transition is from a specific domain or site. The determination parameter may be a character string indicating the transition source, or a flag value indicating whether or not the transition is from a specific domain or site.

A "tracking identifier" is an identifier issued by an ad distribution company for conversion tracking that is unique for each ad display, etc. In existing tracking, the tracking identifier is an identifier issued, for example, for each ad click.

The "advertiser system" (advertising site side or general user side) is a server program implemented on the advertiser side, or a client program that runs on the general user's browser.

The "conversion measurement tag" (or "CV measurement tag") (on the advertising site or general user side) is a server program that extracts tracking identifier information and communicates it together with order information to the advertising distributor's server, or a client program that functions in the general user's browser.

The "conversion measurement system" (or "CV measurement system") (advertising site side) is a server-side implementation program provided by the ad distribution company that is implemented on the site operated by the advertiser. The conversion measurement system is implemented to run on the advertiser's CV page. The conversion measurement system measures conversions.

[System Configuration]
A tracking system 10 according to an embodiment is a computer system for tracking general users (viewers) who view an advertisement site. Fig. 1 is a diagram showing an example of the configuration of the tracking system 10. In this embodiment, the tracking system 10 includes a storage unit 11, a transmission unit 12, a reception unit 13, and an execution unit 14 as functional elements.

The storage unit 11 stores any information used in calculations in the tracking system 10 and the results of calculations in the tracking system 10. The information stored by the storage unit 11 may be referenced by each functional element of the tracking system 10 as appropriate.

When a general user transitions to an advertising site, the transmission unit 12 transmits a tracking identifier that identifies the tracking of the general user to the general user side or the advertising site side. The general user side refers to, for example, a terminal device (such as a PC or smartphone) that a general user uses to view a web page such as an advertising site, and a program executed on that device. The advertising site side refers to a server device that constitutes the advertising site, and a program executed on that device.

The transition (a transition to an advertising site by a general user; hereinafter, abbreviated as "transition" as appropriate) may be a transition that does not go through a redirect server or the server of the advertising distributor (tracking system 10). That is, for example, it may be a direct transition from an advertising page that does not go through a redirect server or the server of the advertising distributor (tracking system 10). In that case, the URL (advertiser's link URL) indicated by the advertising tag on the advertising page is the URL of a web page within the advertising site (for example, the advertiser's LP page).

The transmission unit 12 may detect the transition based on communication from the general user side or the advertising site side when the transition occurs. The communication may be communication requesting a tracking identifier (from the transmission unit 12 or the tracking system 10). Alternatively, the communication may be communication indicating that a transition to an advertising site has been made by a general user, or communication including predetermined information.

The transmission unit 12 may receive advertisement information related to the selected advertisement when a transition is made as a result of a general user selecting an advertisement on a web page (advertising page) that delivers advertisements. The advertisement information is, for example, a measurement parameter. When a transition is made, the transmission unit 12 may receive one or more of identification information for identifying a general user, IP address information of the general user, referrer information of the general user, or user agent (UserAgent) information of the general user. The identification information may be information newly issued (by an advertiser system, etc.) when the transition is made. The transmission unit 12 may store the information received when the transition is made (one or more of advertisement information, identification information, IP address information, referrer information, or user agent information) in association with a tracking identifier (such as the main memory unit 102 or the auxiliary memory unit 103 described below).

When a transition occurs, the transmission unit 12 may issue a new tracking identifier and transmit the issued tracking identifier to the general user side or the advertising site side.

When a transition occurs, the transmission unit 12 may store the tracking identifier (in the main memory unit 102 or the auxiliary memory unit 103, described below, etc.).

The tracking identifier transmitted by the transmission unit 12 (to the general user side or the advertising site side) may be stored (in memory, etc.) on the general user side or the advertising site side.

When a transition is made, the transmission unit 12 may further transmit (in addition to the tracking identifier) identification information for identifying the general user to the general user side or the advertising site side. The tracking identifier and identification information transmitted by the transmission unit 12 (to the general user side or the advertising site side) may be stored (in a memory, etc.) in association with each other on the general user side or the advertising site side.

When a conversion occurs by a general user on an advertising site, the receiving unit 13 receives the tracking identifier from the general user side or the advertising site side to which the tracking identifier was transmitted (by the transmitting unit 12).

When a conversion (conversion by a general user on an advertising site; hereinafter, abbreviated as "conversion" as appropriate) occurs, the receiving unit 13 may receive (from the general user or advertising site) a tracking identifier stored (in a memory, etc.) on the general user side or the advertising site side.

When a conversion occurs, the receiving unit 13 may further receive from the general user side or the advertising site side one or more of contract information related to the conversion or identification information identifying the general user (in addition to the tracking identifier). The identification information received when a conversion occurs does not need to be used for tracking. For example, the identification information received when a conversion occurs may be used for reports on the conversion, etc.

The execution unit 14 performs tracking based on the received tracking identifier. The execution unit 14 may perform tracking based on the tracking identifier stored (by the transmission unit 12) in addition to the tracking identifier. The execution unit 14 may determine whether the tracking identifier received (by the reception unit 13) matches the tracking identifier stored (by the transmission unit 12) in tracking. In this embodiment, tracking based on the tracking identifier is performed using existing technology, and details are omitted.

The tracking system 10 is composed of one or more computers. When multiple computers are used, a single tracking system 10 is logically constructed by connecting these computers via a communication network such as the Internet or an intranet.

Figure 2 is a diagram showing a general hardware configuration of a computer 100 constituting the tracking system 10. For example, the computer 100 includes a processor 101, a main memory unit 102, an auxiliary memory unit 103, a communication control unit 104, an input device 105, and an output device 106. The processor 101 executes an operating system and an application program. The main memory unit 102 is composed of, for example, a ROM (Read Only Memory) and a RAM (Random Access Memory). The auxiliary memory unit 103 is composed of, for example, a hard disk or a flash memory, and generally stores a larger amount of data than the main memory unit 102. The auxiliary memory unit 103 stores a tracking program 110 for causing at least one computer to function as the tracking system 10. The communication control unit 104 is composed of, for example, a network card or a wireless communication module. The input device 105 is composed of, for example, a keyboard, a mouse, a touch panel, etc. The output device 106 is composed of, for example, a monitor and a speaker.

Each functional element of the tracking system 10 is realized by loading the tracking program 110 onto the processor 101 or the main memory unit 102 and executing the program. The tracking program 110 includes code for realizing each functional element of the tracking system 10. When the storage unit 11, the transmission unit 12, the reception unit 13, and the execution unit 14 are implemented in separate computers 100, the tracking programs 110 stored in each computer 100 may be different. In any case, the processor 101 operates the communication control unit 104, the input device 105, or the output device 106 according to the tracking program 110, and reads and writes data in the main memory unit 102 or the auxiliary memory unit 103. Each functional element of the tracking system 10 is realized by this processing. Data or databases required for processing may be stored in the main memory unit 102 or the auxiliary memory unit 103.

The tracking program 110 may be provided by being permanently recorded on a tangible recording medium such as a CD-ROM, DVD-ROM, or semiconductor memory. Alternatively, the tracking program 110 may be provided via a communications network as a data signal superimposed on a carrier wave.

Figure 3 is a diagram showing an example of the configuration of the tracking program 110. The tracking program 110 is configured with a transmission module 111, a reception module 112, and an execution module 113. The functions realized by executing the transmission module 111, the reception module 112, and the execution module 113 are similar to the functions of the transmission unit 12, the reception unit 13, and the execution unit 14 of the tracking system 10 described above, respectively.

[System Operation]
The operation of the tracking system 10 and the tracking method according to the present embodiment will be described with reference to Fig. 4. Fig. 4 is a diagram showing an example of a tracking flow of the tracking system 10. Fig. 4 shows a flow from when a general user selects an advertisement tag on an advertisement posting page to when a conversion occurs on a transition destination advertisement site.

In step S1 (click transition), a general user clicks (selects) an advertisement (ad tag) posted on the advertisement posting page, and transitions directly to the advertisement site (advertiser LP page). The domain of the advertisement link (of the ad tag) posted on the advertisement posting page is the advertisement site, and does not go through the redirect server of the advertisement distribution company. The advertisement tag is a method of posting a fixed URL as text or the like. At least one or more of judgment parameters or measurement parameters may be added to the URL parameters of the advertisement tag.

In step S2 (request), first, the advertiser system (a server program implemented in the advertiser LP page, or a client program that functions in a general user's browser; either the advertising site side or the general user side) extracts a parameter from the URL parameter that is (fixedly) assigned when the advertiser LP page is landed on. When the determination parameter is extracted, the advertiser system determines whether or not the transition is from a specific domain (e.g., "valuecommerce.com") or site based on the extracted determination parameter. When it is determined that the transition is not from a specific domain or site, the subsequent processing of step S2 and the processing of steps S3 and S4 described below are omitted. When it is determined that the transition is from a specific domain or site, the following information (some or all of the information may be omitted) is communicated (collectively) to the tracking system 10.
- Measurement parameters (if extracted from URL parameters)
Identification information for identifying general users (user ID, a unique character string assigned by the advertiser to each user, or a unique character string issued for each session, etc.)
・General user IP address information ・General user referrer information ・General user user agent information

The measurement parameters may be stored on the advertiser side (advertising site side) without being communicated (sent) to the tracking system 10, or may be communicated to the tracking system 10 and stored on the advertiser side. The identification information may be generated by the advertiser system when landing on the advertiser LP page, or may be stored in advance in the advertiser system. The communication of the above information to the tracking system 10 may be a request. More specifically, it is a request for a tracking identifier. The above information is added to the request and communicated to the tracking system 10. The communication method is not important.

In step S3 (returning the tracking identifier), first, the tracking system 10 (the transmission unit 12) issues (generates) a new tracking identifier based on the information received in step S2, and returns the issued tracking identifier (to the advertiser system) in a response. The tracking system 10 (the transmission unit 12) may store (keep) the (issued) tracking identifier in a form linked to the information received in step S2. When returning the tracking identifier, the tracking system 10 (the transmission unit 12) may also return the identification information received in step S2.

In step S4 (storing the tracking identifier), the advertiser system stores (manages) the information received in step S3. More specifically, it may be stored in the memory area of the advertising site's server, or in the memory area of a general user's browser, or it may be stored in both (the management location does not matter). In addition, the advertiser system may store the tracking identifier received in step S3, or may store the tracking identifier and the identification information received in step S3 in association with each other.

In step S5 (internal site transition), the general user transitions to the advertiser CV page via an internal site transition. This transition includes revisiting the page after leaving (the advertising site).

In step S6 (extracting the tracking identifier), following the transition from step S5, the CV measurement tag or CV measurement system implemented when the conversion occurs acquires the tracking identifier stored in step S4. The identification information stored in step S4 may also be acquired. That is, the CV measurement tag or CV measurement system may acquire the tracking identifier and identification information stored in step S4.

In step S7 (CV notification), the CV measurement tag or the CV measurement system transmits conversion data related to the conversion to the tracking system 10. The conversion data includes the following information (some or all of the information may be omitted).
Tracking identifier (obtained in step S6)
- Order information (information about orders associated with conversions; contract information)
Identification information (obtained in step S6. It may be newly obtained for the report. It is not used for tracking determination)

The means of transmitting the conversion data does not matter. More specifically, it does not matter whether the protocol is http (Hypertext Transfer Protocol) communication or https (Hypertext Transfer Protocol Secure) communication, or whether the file is SCP (Secure Copy Protocol) or SFTP (SSH File Transfer Protocol).

After step S7, the receiving unit 13 of the tracking system 10 receives the information transmitted in step S7, and the executing unit 14 of the tracking system 10 performs tracking based on the received tracking identifier. More specifically, if the tracking identifier issued (generated) and stored (recorded) by the executing unit 14 of the tracking system 10 in step S3 matches the tracking identifier received in step S7, it records it as a normal conversion.

[Tracking method]
An example of a tracking method executed by the tracking system 10 will be described with reference to FIG. 5. FIG. 5 is a flowchart showing an example of the operation of the tracking system 10. In step S10, the transmission unit 12 of the tracking system 10 transmits a tracking identifier of a general user when the general user transitions to an advertisement site. In step S11, the reception unit 13 of the tracking system 10 receives the tracking identifier when a conversion occurs by the general user on the advertisement site. In step S12, the execution unit 14 of the tracking system 10 executes tracking based on the received tracking identifier.

[effect]
A tracking system according to one aspect of the present invention includes at least one processor, which transmits a tracking identifier for identifying tracking of the general user to the general user side or the advertising site side when a general user transitions to an advertising site, and receives the tracking identifier from the general user side or the advertising site side that transmitted the tracking identifier when a conversion occurs by the general user on the advertising site, and performs tracking based on the received tracking identifier.

A tracking method according to one aspect of the present invention is a tracking method executed by a tracking system having at least one processor, and includes the steps of: transmitting a tracking identifier for identifying tracking of a general user to a general user side or an advertising site side when a general user transitions to an advertising site; receiving the tracking identifier from the general user side or the advertising site side that transmitted the tracking identifier when a conversion occurs by the general user on the advertising site; and performing tracking based on the received tracking identifier.

A tracking program according to one aspect of the present invention causes a computer to execute the steps of: transmitting a tracking identifier for identifying tracking of a general user to a general user or an advertising site when a general user transitions to an advertising site; receiving the tracking identifier from the general user or advertising site that transmitted the tracking identifier when a conversion occurs by the general user on the advertising site; and performing tracking based on the received tracking identifier.

In this aspect, the tracking identifier transmitted when a transition to an advertising site occurs is received when a conversion occurs on the advertising site, and tracking is performed based on the received tracking identifier. This makes tracking easier.

In a tracking system according to another aspect, the transition may be a transition that does not go through a redirect server or an advertisement distribution company's server. This allows general users to, for example, directly transition to an advertisement site without going through a redirect server, thereby enabling simple tracking that is highly convenient for general users. It can also be said that the tracking system achieves a simple bounceless function.

In a tracking system according to another aspect, at least one processor may detect a transition based on communication from the general user side or the advertising site side when the transition occurs. This process allows for more reliable detection of the transition.

In a tracking system according to another aspect, the communication may be a communication requesting a tracking identifier. This allows the general user side or the advertising site side to request the tracking identifier and simultaneously notify the transition.

In another aspect of the tracking system, at least one processor may receive advertising information about a selected advertisement when a transition is made as a result of a general user selecting an advertisement on a web page that delivers advertisements. This process allows the received advertising information to be used to perform detailed analysis and create reports on affiliates.

In a tracking system according to another aspect, at least one processor may receive, when a transition occurs, one or more of identification information for identifying a general user, IP address information of the general user, referrer information of the general user, or user agent information of the general user. This process allows the received information to be used to perform detailed analysis and generate reports regarding affiliates.

In a tracking system according to another aspect, the identification information may be newly issued information when a transition is made. This makes it possible to more reliably manage each general user for each transition, for example.

In a tracking system according to another aspect, at least one processor may store information received when a transition occurs in association with a tracking identifier. This process allows for more reliable management of information.

In a tracking system according to another aspect, at least one processor may issue a new tracking identifier when a transition occurs, and transmit the issued tracking identifier to the general user side or the advertising site side. This process makes it possible to more reliably manage each tracking for each transition, for example.

In a tracking system according to another aspect, at least one processor may store a tracking identifier when a transition occurs, and perform tracking further based on the stored tracking identifier. This process allows tracking to be managed more reliably.

In a tracking system according to another aspect, at least one processor may determine whether a received tracking identifier matches a stored tracking identifier during tracking. This process allows tracking to be managed more reliably.

In a tracking system according to another aspect, the transmitted tracking identifier may be stored on the general user side or on the advertising site side, and at least one processor may receive the tracking identifier stored on the general user side or on the advertising site side when a conversion occurs. This process allows tracking to be managed more reliably.

In a tracking system according to another aspect, at least one processor may further transmit identification information for identifying a general user to the general user side or the advertising site side when a transition is made. This process makes it possible to more reliably manage each general user for each transition, for example.

In a tracking system according to another aspect, the transmitted tracking identifier and identification information may be stored in association with each other on the general user side or on the advertising site side. This process allows for more reliable management of information.

In a tracking system according to another aspect, at least one processor may further receive, when a conversion occurs, one or more of contract information related to the conversion or identification information identifying the general user from the general user side or the advertising site side. This process allows the received information to be used to perform detailed analysis and create reports on affiliates.

In a tracking system according to another aspect, the identification information received when a conversion occurs does not need to be used for tracking. The identification information is used only for reporting purposes and is not used for actual tracking determination.

[Modification]
The present disclosure has been described in detail above based on the embodiments. However, the present disclosure is not limited to the above embodiments. The present disclosure can be modified in various ways without departing from the spirit and scope of the present disclosure.

The processing procedure of the tracking method executed by at least one processor is not limited to the example in the above embodiment. For example, some of the above-mentioned steps may be omitted, or the steps may be executed in a different order. In addition, any two or more of the above-mentioned steps may be combined, or some of the steps may be modified or deleted. Alternatively, other steps may be executed in addition to the above-mentioned steps.

For example, some of the processes in the "system operation" described above may be omitted.

A tracking system according to one aspect of the present invention includes at least one processor, which transmits a tracking identifier for identifying the tracking of the viewer to the viewer side or the advertising site side when the viewer transitions to an advertising site, receives the tracking identifier from the viewer side or the advertising site side that transmitted the tracking identifier when the viewer converts on the advertising site, and performs tracking based on the received tracking identifier.

A tracking method according to one aspect of the present invention is a tracking method executed by a tracking system having at least one processor, and includes the steps of: transmitting a tracking identifier for identifying the tracking of the viewer to the viewer side or the advertising site side when the viewer transitions to an advertising site; receiving the tracking identifier from the viewer side or the advertising site side that transmitted the tracking identifier when the viewer converts on the advertising site; and performing tracking based on the received tracking identifier.

A tracking program according to one aspect of the present invention causes a computer to execute the steps of: transmitting a tracking identifier for identifying the tracking of a viewer to the viewer side or the advertising site side when the viewer transitions to an advertising site; receiving the tracking identifier from the viewer side or the advertising site side that transmitted the tracking identifier when the viewer converts on the advertising site; and performing tracking based on the received tracking identifier.

In this aspect, the tracking identifier transmitted when a transition to an advertising site occurs is received when a conversion occurs on the advertising site, and tracking is performed based on the received tracking identifier. This makes tracking easier.

[1]
At least one processor,
the at least one processor:
When a viewer transitions to an advertisement site, a tracking identifier for identifying the tracking of the viewer is transmitted to the viewer side or the advertisement site side;
When a conversion occurs by the viewer on the advertising site, the tracking identifier is received from the viewer side or the advertising site side that transmitted the tracking identifier,
performing tracking based on the received tracking identifier;
Tracking system.

[2]
The transition is a transition that does not go through a redirect server or an advertisement distribution company's server.
The tracking system according to [1].

[3]
The at least one processor detects the transition based on a communication from the viewer or the advertisement site when the transition occurs.
The tracking system according to [1] or [2].

[4]
The communication is a communication requesting the tracking identifier.
The tracking system according to [3].

[5]
the at least one processor receives advertisement information related to the selected advertisement when the transition is caused by the viewer selecting the advertisement on a web page that delivers the advertisement;
A tracking system according to any one of claims 1 to 4.

[6]
The at least one processor receives, when the transition is made, one or more of identification information identifying the viewer, IP address information of the viewer, referrer information of the viewer, or user agent information of the viewer.
A tracking system according to any one of claims 1 to 5.

[7]
The identification information is information newly issued when the transition is made.
The tracking system according to [6].

[8]
the at least one processor stores the received information when the transition occurs in association with the tracking identifier.
A tracking system according to any one of claims 5 to 7.

[9]
When the transition is made, the at least one processor newly issues the tracking identifier and transmits the issued tracking identifier to the viewer side or the advertisement site side.
A tracking system according to any one of claims 1 to 8.

[10]
the at least one processor:
storing the tracking identifier when the transition occurs;
performing the tracking further based on the stored tracking identifier;
A tracking system according to any one of claims 1 to 9.

[11]
the at least one processor determining a match between the received tracking identifier and the stored tracking identifier in the tracking.
The tracking system according to [10].

[12]
The transmitted tracking identifier is stored on the viewer's side or on the advertising site side,
The at least one processor receives the tracking identifier stored at the viewer or the advertising site when the conversion occurs.
A tracking system according to any one of claims 1 to 11.

[13]
The at least one processor further transmits, when the transition is made, identification information for identifying the viewer to the viewer side or the advertisement site side.
A tracking system according to any one of claims 1 to 12.

[14]
The transmitted tracking identifier and the identification information are stored in association with each other on the viewer's side or on the advertising site side.
The tracking system according to [13].

[15]
The at least one processor further receives, when the conversion occurs, from the viewer or the advertising site, one or more of contract information related to the conversion or identification information identifying the viewer.
A tracking system according to any one of claims 1 to 14.

[16]
The identification information received when the conversion occurs is not used in the tracking.
The tracking system according to [15].

[17]
1. A method of tracking performed by a tracking system comprising at least one processor, comprising:
When a viewer transitions to an advertisement site, a tracking identifier for identifying the viewer is transmitted to the viewer or the advertisement site;
receiving the tracking identifier from the viewer or the advertising site that transmitted the tracking identifier when a conversion occurs by the viewer on the advertising site;
and performing tracking based on the received tracking identifier.

[18]
When a viewer transitions to an advertisement site, a tracking identifier for identifying the viewer is transmitted to the viewer or the advertisement site;
receiving the tracking identifier from the viewer or the advertising site that transmitted the tracking identifier when a conversion occurs by the viewer on the advertising site;
and performing tracking based on the received tracking identifier.

10...Tracking system, 11...Storage unit, 12...Transmission unit, 13...Reception unit, 14...Execution unit, 100...Computer, 101...Processor, 102...Main memory unit, 103...Auxiliary memory unit, 104...Communication control unit, 105...Input device, 106...Output device, 110...Tracking program, 111...Transmission module, 112...Reception module, 113...Execution module.

Claims (16)

At least one processor,
the at least one processor:
detecting the transition based on a request from the viewer or the advertising site for a tracking identifier that identifies tracking of the viewer when a transition to the advertising site is made by a viewer selecting a link whose domain is an advertising site, and transmitting the tracking identifier to the viewer or the advertising site as a response to the request ;
When a conversion occurs by the viewer on the advertising site, the tracking identifier is received from the viewer side or the advertising site side that transmitted the tracking identifier,
performing tracking based on the received tracking identifier;
Tracking system. The transition is a transition that does not go through a redirect server or an advertisement distribution company's server.
2. The tracking system of claim 1. the at least one processor receives advertisement information related to the selected advertisement when the transition is caused by the viewer selecting the advertisement on a web page that delivers the advertisement;
3. A tracking system according to claim 1 or 2 . The at least one processor receives, when the transition is made, one or more of identification information identifying the viewer, IP address information of the viewer, referrer information of the viewer, or user agent information of the viewer.
The tracking system according to any one of claims 1 to 3 . The identification information is information newly issued when the transition is made.
5. The tracking system of claim 4 . the at least one processor stores the received information when the transition occurs in association with the tracking identifier.
A tracking system according to any one of claims 3 to 5 . When the transition is made, the at least one processor newly issues the tracking identifier and transmits the issued tracking identifier to the viewer side or the advertisement site side.
A tracking system according to any one of claims 1 to 6 . the at least one processor:
storing the tracking identifier when the transition occurs;
performing the tracking further based on the stored tracking identifier;
A tracking system according to any one of claims 1 to 7 . the at least one processor determining a match between the received tracking identifier and the stored tracking identifier in the tracking.
The tracking system of claim 8 . The transmitted tracking identifier is stored on the viewer's side or on the advertising site side,
The at least one processor receives the tracking identifier stored at the viewer or the advertising site when the conversion occurs.
A tracking system according to any one of claims 1 to 9 . The at least one processor further transmits, when the transition is made, identification information for identifying the viewer to the viewer side or the advertisement site side.
A tracking system according to any one of claims 1 to 10 . The transmitted tracking identifier and the identification information are stored in association with each other on the viewer's side or on the advertising site side.
The tracking system of claim 11 . The at least one processor further receives, when the conversion occurs, from the viewer or the advertising site, one or more of contract information related to the conversion or identification information identifying the viewer.
A tracking system according to any one of claims 1 to 12 . The identification information received when the conversion occurs is not used in the tracking.
14. The tracking system of claim 13 . 1. A method of tracking performed by a tracking system comprising at least one processor, comprising:
detecting the transition based on a request from the viewer or the advertising site for a tracking identifier that identifies tracking of the viewer when the viewer selects a link whose domain is an advertising site and transitions to the advertising site, and transmitting the tracking identifier to the viewer or the advertising site as a response to the request ;
receiving the tracking identifier from the viewer or the advertising site that transmitted the tracking identifier when a conversion occurs by the viewer on the advertising site;
and performing tracking based on the received tracking identifier. detecting the transition based on a request from the viewer or the advertising site for a tracking identifier that identifies tracking of the viewer when the viewer selects a link whose domain is an advertising site and transitions to the advertising site, and transmitting the tracking identifier to the viewer or the advertising site as a response to the request ;
receiving the tracking identifier from the viewer or the advertising site that transmitted the tracking identifier when a conversion occurs by the viewer on the advertising site;
and performing tracking based on the received tracking identifier.

Images