JP7615079B2 - Information processing device, information processing method, and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Conventionally, there is known a technology for an online shopping mall that, when it receives registration of content related to the sale of trading objects from a seller who sells trading objects such as various goods and services, provides the received content to a user and accepts purchases of the trading objects from the user. One example of such a technology is a technology that distributes content related to the sale of trading objects in a priority order according to a cost amount preset by the seller, among the trading objects corresponding to a search query entered by a user.

JP 2018-067288 A

However, the above-mentioned conventional technology may not provide useful information on transaction objects to users. For example, the above-mentioned technology may provide information on transaction objects from stores that are not highly rated by users but have a high amount of pre-set costs preferentially over information on transaction objects from stores that are highly rated by users but have a low amount of pre-set costs, depending on the amount of pre-set costs.

This application has been made in light of the above, and aims to provide users with useful information on trading subjects.

The information processing device of the present application comprises an acquisition unit that acquires product identification information associated with a trading object read by a camera function of a user's terminal device and acquires the regular price of the trading object based on the product identification information; a determination unit that determines a selling price when selling the trading object to the user based on the user's situation, which changes depending on the type or number of bonus conditions achieved by the user ; a creation unit that creates a price screen that visualizes the difference between the determined selling price and the regular price of the trading object, which is determined in advance regardless of the user's situation; and a provision unit that presents the price screen to the user , wherein the determination unit determines the selling price not simply based on one attribute of the user, but based on the user's status of achievement of multiple bonus conditions, and the creation unit creates a different price screen for each user based on the selling price determined for each user .

According to one aspect of the embodiment, it is possible to provide users with useful information about the subject of a transaction.

FIG. 1 is an explanatory diagram showing an overview of an information processing method according to an embodiment. FIG. 2 is a diagram illustrating an example of the configuration of an information processing system according to the embodiment. FIG. 3 is a diagram illustrating an example of the configuration of a terminal device according to the embodiment. FIG. 4 is a diagram illustrating an example of the configuration of an information providing device according to an embodiment. FIG. 5 is a diagram illustrating an example of the user information database. FIG. 6 is a diagram illustrating an example of the history information database. FIG. 7 is a diagram showing an example of the transaction target information database. FIG. 8 is a diagram showing an example of the price information database. FIG. 9 is a flowchart showing a processing procedure according to the embodiment. FIG. 10 is a diagram illustrating an example of a hardware configuration.

Below, the information processing device, information processing method, and information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing device, information processing method, and information processing program according to the present application are not limited to these embodiments. In addition, the same components in the following embodiments will be denoted by the same reference numerals, and duplicated descriptions will be omitted.

[1. Overview of information processing method]
First, an overview of an information processing method performed by an information processing device according to an embodiment will be described with reference to Fig. 1. Fig. 1 is an explanatory diagram showing an overview of an information processing method according to an embodiment. Note that Fig. 1 will explain an example in which different prices are presented to different users for the same transaction object.

As shown in FIG. 1, the information processing system 1 includes a terminal device 10 and an information providing device 100. The terminal device 10 and the information providing device 100 are connected to each other via a network N (see FIG. 2) in a wired or wireless manner so as to be able to communicate with each other. In this embodiment, the terminal device 10 cooperates with the information providing device 100.

The terminal device 10 is a smart device such as a smartphone or tablet used by a user U, and is a mobile terminal device capable of communicating with any server device via a wireless communication network such as 4G (Generation) or LTE (Long Term Evolution). The terminal device 10 has a screen such as a liquid crystal display with touch panel functionality, and accepts various operations on displayed data such as content, such as tapping, sliding, scrolling, etc., performed by the user U with a finger or a stylus. An operation performed on an area of the screen where content is displayed may be considered to be an operation on the content. The terminal device 10 may be not only a smart device, but also an information processing device such as a desktop PC (Personal Computer) or a notebook PC.

In this embodiment, users U1 and U2 are exemplified as users U. Furthermore, the terminal device 10 used by user U1 is terminal device 10A, and the terminal device 10 used by user U2 is terminal device 10B.

The information providing device 100 is an information processing device that presents different prices to different users for the same trading object, and is realized by a server device, a cloud system, or the like. The trading object is a product or service that can be received in exchange for payment of money. In this embodiment, a product will be used as an example of the trading object.

The information providing device 100 may cooperate with the terminal device 10 of each user U and provide API services for various applications (apps) and various data to the terminal device 10 of each user U.

The information providing device 100 may also acquire various information related to the user U. For example, the information providing device 100 acquires information related to the attributes of the user U, such as the gender, age, and residential area of the user U. The information providing device 100 then stores and manages the information related to the attributes of the user U together with identification information (such as a user ID) indicating the user U.

The information providing device 100 may also obtain various types of history information (log data) indicating the behavior of the user U from the terminal device 10 of the user U or from various servers based on the user ID, etc. For example, the information providing device 100 obtains a location history, which is a history of the location and date and time of the user U, from the terminal device 10. The information providing device 100 also obtains a search history, which is a history of search queries entered by the user U, from a search server (search engine). The information providing device 100 also obtains a browsing history, which is a history of content viewed by the user U, from a content server. The information providing device 100 also obtains a purchase history, which is a history of product purchases by the user U, from an electronic commerce server or a payment server. The information providing device 100 may also obtain a listing history, which is a history of listings on the marketplace by the user U, and a sales history, from the electronic commerce server or the payment server. The information providing device 100 also obtains a posting history, which is a history of posts by the user U, from a posting server or an SNS server that provides a word-of-mouth posting service.

The information providing device 100 also provides an electronic payment service related to payments (electronic payments) using the terminal device 10. The information providing device 100 also manages the accounts of businesses that provide transaction objects such as goods and services, and the accounts of users to whom the transaction objects are provided, and realizes various payments by transferring electronic money between the accounts in response to a payment request from a user. Note that electronic money may be, for example, points or currency used independently by various companies, or it may be electronically tradable currency provided by a country, such as Japanese yen or dollars.

1-1. Payment using the terminal device 10
Here, prior to the information processing according to the embodiment, an example of payment (electronic payment) using the terminal device 10 will be described. In the following description, an example will be described in which a user U makes a payment using the terminal device 10 using a two-dimensional code (QR code (registered trademark)) placed in store A, which indicates store identification information that identifies store A, but the embodiment is not limited to this. The example of payment described below can also be applied when an arbitrary user makes a payment at an arbitrary store using an arbitrary terminal device 10. In addition, the store identification information may be not only a QR code (registered trademark), but also a barcode, a predetermined mark, a number, or the like.

For example, when user U makes a payment for the use or purchase of a payment object (transaction object) such as various goods or services at store A, user U launches a payment application (payment app) installed on terminal device 10. User U then photographs the store identification information installed at store A via the payment app. In such a case, terminal device 10 displays a screen for inputting the price of the payment object and accepts input of the payment amount from user U or store clerk M of store A. Terminal device 10 then transmits to information providing device 100 the user identification information that identifies user U, store identification information (or information indicated by the store identification information, i.e., information indicating store A (e.g., store ID)), and payment information indicating the payment amount.

In such a case, the information providing device 100 transfers electronic money in the amount indicated by the payment amount from the account of user U indicated by the user identification information to the account of store A indicated by the store identification information. The information providing device 100 then sends a notification to the terminal device 10 that the payment has been completed. In such a case, the terminal device 10 notifies that the payment has been made with electronic money by outputting a screen or a specified sound indicating that the payment has been completed.

Note that the payment using the terminal device 10 is not limited to the above-mentioned process. For example, the payment using the terminal device 10 may be made using a store terminal installed in store A. For example, the terminal device 10 displays user identification information for identifying user U on a screen. In such a case, the store terminal installed in store A reads the user identification information displayed on the terminal device 10 and transmits payment information indicating the user identification information (or information indicated by the user identification information, i.e., information indicating user U (e.g., user ID)), the payment amount, and information identifying store A to the information providing device 100. In such a case, the information providing device 100 transfers electronic money in an amount indicated by the payment amount from the account of user U indicated by the user identification information to the account of store A, and may notify the store terminal of store A or the terminal device 10 of the completion of the payment by outputting a screen or a predetermined sound indicating that the payment has been completed.

Furthermore, payment using the terminal device 10 may not only be a process of transferring electronic money from an account to which user U has previously charged electronic money to store A's account, but may also be, for example, a payment using a credit card that user U has previously registered. In such a case, for example, the terminal device 10 may transfer electronic money of the payment amount to store A's account and bill the management company of user U's credit card for the payment amount.

1-2. Information Processing According to the Embodiment
As shown in FIG. 1, the terminal device 10 starts an application (My Price application) that presents the price of the transaction object in response to the operation of the user U, and scans and reads a barcode or two-dimensional code that is the product identification information associated with the product that is the transaction object using a camera function (step S1). In the example of FIG. 1, in the store A, the terminal device 10A of the user U1 and the terminal device 10B of the user U2 each individually scan and read the product identification information C associated with the iced coffee B that is the same transaction object. In addition, in reality, instead of the product identification information C, the iced coffee B itself that is the transaction object may be photographed. For example, the product may be identified based on the photographed image of the product using a technology such as image recognition. In this case, the product image becomes the product identification information. In addition, when the product that is the transaction object is listed on an online sales site, the terminal device 10 may scan and read the image of the product on the sales site or the product identification information C displayed in the vicinity of the image.

Next, the terminal device 10 transmits the scanned product identification information to the information providing device 100 to confirm the price of the product that is the subject of the transaction (step S2). In the example of FIG. 1, the terminal device 10A of user U1 and the terminal device 10B of user U2 each transmit product identification information C individually to the information providing device 100 to confirm the price of iced coffee B, which is the subject of the transaction.

Next, the information providing device 100 acquires information on the regular price of the product that is the subject of the transaction based on the product identification information from the terminal device 10 (step S3). In the example of FIG. 1, the information providing device 100 receives product identification information C individually from the terminal device 10A of user U1 and the terminal device 10B of user U2, and acquires information on the regular price of the product, iced coffee B, which is the subject of the transaction, of "120 yen" based on the product identification information C. For example, the information providing device 100 acquires information on the regular price of iced coffee B from a server, database, etc. based on the product identification information C. The regular price is the price of the product that is the subject of the transaction for general customers, and is the price of the product that is the subject of the transaction when no discounts or the like are applied. For example, the regular price is the price displayed in the store. The regular price may also be a suggested retail price or a list price.

Next, the information providing device 100 determines the selling price of the product that is the subject of the transaction for each user U based on the situation (context) of each user U (step S4). The selling price for each user U is referred to as "My Price." In the example of FIG. 1, the information providing device 100 determines the selling price of iced coffee B for user U1 at "100 yen" (a 20 yen discount from the regular price) based on the situation of user U1. The information providing device 100 also determines the selling price of iced coffee B for user U2 at "90 yen" (a 30 yen discount from the regular price) based on the situation of user U2. In this way, by presenting a selling price that is lower than the regular price (regular price > selling price) based on the situation of each user U, it is possible to promote sales of the subject of the transaction.

Examples of the status of user U include communication line subscriber, premium member, electronic payment service member, electronic mall privilege, first purchase, fifth purchase (number of purchases of the product), target service use, credit card use, account linkage, etc. In this embodiment, the information providing device 100 determines the sales price not simply according to the member attribute (one attribute) of user U, but according to the status of user U (achievement of multiple privilege conditions). User U's status changes when user U achieves a predetermined privilege condition. For example, user U's status changes according to the type of privilege condition achieved by user U. User U's status also changes according to the number of privilege conditions achieved by user U. User U's status may also change according to user U's location information, information on multiple attributes, various history information, etc.

Next, the information providing device 100 calculates an incentive based on the sales price determined for each user U (step S5). The incentive is points provided according to the sales price determined for each user U. The points are common points that can be used as electronic money when making payments at each store. For example, the points are refund points (refund amount) such as electronic money balance grants. Conventionally, points granted by purchasing a product at a store were used to purchase products at other stores rather than at that store. In this embodiment, points granted by purchasing a product at a store can be immediately used to purchase the product, and a discount on the sales price is realized using the points. In the example of FIG. 1, the information providing device 100 calculates the discounted price "90 yen" (10 yen discount) when the points are immediately used based on the sales price "100 yen" of iced coffee B for user U1. Also, the information providing device 100 calculates the discounted price "81 yen" (9 yen discount) when the points are immediately used based on the sales price "90 yen" of iced coffee B for user U2. Here, the incentive is 10% of the sales price, but in reality, the incentive may be calculated according to the situation of user U. Also, since the sales price is determined according to the situation of user U, it can be said that the incentive is also calculated according to the situation of user U.

Next, the information providing device 100 creates a different price screen for each user U based on the sales price and incentive determined for each user U (step S6). The price screen is display data displayed on the terminal device 10 of each user U. Conventionally, the degree of profit from the immediate use of the incentive was unclear. In this embodiment, the degree of profit from the immediate use of the incentive is clearly indicated, so that each user U can visually recognize (visualize) that he or she has gained something. In the example of FIG. 1, the information providing device 100 creates a price screen for presenting to user U1 the sales price of iced coffee B of "100 yen" (20 yen discount from the normal price) and the discounted price "90 yen" (10 yen discount) when the points are immediately used. In addition, the information providing device 100 creates a price screen for presenting to user U2 the sales price of iced coffee B of "90 yen" (30 yen discount from the normal price) and the discounted price "81 yen" (9 yen discount) when the points are immediately used. In reality, more direct expressions such as "You've saved XX yen" or "You've saved XX%" may be used. In reality, any content that allows user U to recognize that he or she has made a profit may be used. That is, the information providing device 100 creates a price screen to make user U aware that he or she is making a better purchase than usual. Furthermore, the information providing device 100 makes it easy for user U to understand that he or she is making a better purchase than others. This allows user U to get into the habit of checking prices via the information providing device 100. Furthermore, it is possible to increase the opportunities for purchases via a server in a physical store.

Next, the information providing device 100 provides a different price screen for each user U to the terminal device 10 of each user U (step S7). In the example of FIG. 1, the information providing device 100 provides a price screen for presenting to user U1 the selling price of iced coffee B of "100 yen" (a 20 yen discount from the normal price) and the discounted price of "90 yen" (a 10 yen discount) when points are immediately used. The information providing device 100 also provides to user U2 a price screen for presenting the selling price of iced coffee B of "90 yen" (a 30 yen discount from the normal price) and the discounted price of "81 yen" (a 9 yen discount) when points are immediately used. As a result, the terminal device 10 of each user U displays a price screen according to the user U.

The information providing device 100 may also provide a screen showing the sales price and incentive history determined for each user U to the terminal device 10 of each user U. For example, the information providing device 100 acquires a history of incentives provided to users who purchased a trading target based on a sales price determined based on the situation of the user U, and provides information showing the acquired history to the terminal device 10 of each user U. Here, the reduction from the normal price to the sales price is the first incentive. Also, the incentive calculated based on the sales price is the second incentive. The terminal device 10 of each user U displays the first incentive, the second incentive, or the total of these on a monthly basis. That is, the first incentive, the second incentive, or the total of these per unit period is displayed. At this time, the terminal device 10 may display such things as "You saved a total of XX yen" or "You saved an average of XX%" so that the user U can recognize that he or she has gained something. The user U can know the degree of savings from the normal price (the first incentive, the second incentive, or the total of these). The terminal device 10 may display the first incentive, the second incentive, or the total of these in a graph, or may display each of them individually. Furthermore, if code payment is made using a barcode or two-dimensional code, the terminal device 10 may display only the second incentive.

Next, the user U uses the terminal device 10 to purchase the product to be traded at the price displayed on the terminal device 10 (step S8). In the example of FIG. 1, the user U1 purchases iced coffee B, which normally costs 120 yen, at the selling price of 100 yen or at the discounted price of 90 yen when points are immediately used. The user U2 purchases iced coffee B, normally costs 120 yen, at the selling price of 90 yen or at the discounted price of 81 yen when points are immediately used. At this time, the user U may be able to select whether to purchase at the selling price or at the discounted price when points are immediately used. For example, if the user does not want to use points this time and wants to use points at the next or subsequent payment, the user may select to purchase at the selling price. The user U purchases the product to be traded at the price displayed on the terminal device 10 by pressing the icon of the product to be traded or the purchase button displayed on the terminal device 10, and making a payment (electronic payment) using the terminal device 10. The information providing device 100 performs payment processing for the product in response to a purchase operation of the product that is the subject of a transaction by the user U, and provides a purchase completion screen to the terminal device 10 of the user U. At this time, the information providing device 100 functions as a payment server. This allows online purchases to be made at a physical store.

Next, user U presents the purchase screen indicating that the product to be transacted has been purchased to store clerk M of store A (step S9). In this embodiment, user U presents the purchase completion screen provided by the information providing device 100 to store clerk M of store A. At this time, the purchase completion screen may display a barcode, two-dimensional code, or the like corresponding to the product to be transacted.

Next, user U receives the product that is the subject of the transaction from clerk M of store A in response to the presentation of the purchase screen (step S10). Alternatively, the product that is the subject of the transaction is delivered to his/her home. In this embodiment, user U receives the iced coffee B that is the subject of the transaction that user U purchased from clerk M of store A by presenting the purchase completion screen for iced coffee B, which is the subject of the transaction, to clerk M of store A. At this time, user U or clerk M of store A may perform an operation to indicate that the delivery of iced coffee B, which is the subject of the transaction, has been completed.

Store A may be, for example, a food and beverage establishment such as a restaurant, fast food restaurant, coffee chain, coffee shop, or bar, or a retail store such as a convenience store, supermarket, drug store, discount store, home improvement store, mass retailer, or warehouse-type store. Store A may also be a tenant store located on a floor of a commercial facility. Store A may also be a store that sells products other than those mentioned above or a store that provides services other than those mentioned above. For example, store A may be a barber shop, beauty salon, massage parlor, bicycle rental/car rental company, or other business.

Store A may also be, for example, a large commercial facility (department store/shopping center/outlet mall/underground shopping mall), a large leisure facility (theme park/amusement park/game center/zoo/aquarium/swimming pool/bathing facility/park/garden/famous place), a cultural facility (hall/theater/cinema/art museum/museum), a sports facility (sports field (ground)/baseball field/tennis court/gymnasium/stadium/indoor pool), an accommodation facility (hotel/inn), public transportation (railway/bus/taxi/ship/airline), a train station, airport, port (boarding point), parking lot, etc.

Store A is not limited to a physical store, and may be an EC (Electronic Commerce) site, an online shopping mall, an auction site, a flea market site, or the like. Alternatively, store A may be an app that enables electronic commerce. In addition, a transaction object may be purchased online (including a reservation or order), and the transaction object may be picked up at a physical store.

2. Example of information processing system configuration
Next, a configuration of an information processing system 1 including an information providing device 100 according to an embodiment will be described with reference to Fig. 2. Fig. 2 is a diagram showing an example of a configuration of the information processing system 1 according to an embodiment. As shown in Fig. 2, the information processing system 1 according to an embodiment includes a terminal device 10 and an information providing device 100. These various devices are connected to each other via a network N so as to be able to communicate with each other by wire or wirelessly. The network N is, for example, a local area network (LAN) or a wide area network (WAN) such as the Internet.

Furthermore, the number of devices included in the information processing system 1 shown in FIG. 2 is not limited to that shown. For example, in FIG. 2, only one terminal device 10 is shown to simplify the illustration, but this is merely an example and is not limiting, and there may be two or more devices.

The terminal device 10 is an information processing device used by a user U. For example, the terminal device 10 is a smart device such as a smartphone or a tablet terminal, a feature phone, a PC (Personal Computer), a PDA (Personal Digital Assistant), a game console with a communication function, a car navigation system, a wearable device such as a smart watch or a head-mounted display, smart glasses, etc.

In addition, the terminal device 10 can connect to the network N via a wireless communication network such as LTE (Long Term Evolution), 4G (4th Generation), or 5G (5th Generation: 5th generation mobile communication system), or via short-range wireless communication such as Bluetooth (registered trademark) or wireless LAN (Local Area Network), and communicate with the information providing device 100.

The information providing device 100 is, for example, a PC, a server device, a mainframe, a workstation, etc. The information providing device 100 may be realized by cloud computing.

3. Example of terminal device configuration
Next, the configuration of the terminal device 10 will be described with reference to Fig. 3. Fig. 3 is a diagram showing an example of the configuration of the terminal device 10. As shown in Fig. 3, the terminal device 10 includes a communication unit 11, a display unit 12, an input unit 13, a positioning unit 14, a sensor unit 20, a control unit 30 (controller), and a storage unit 40.

(Communication unit 11)
The communication unit 11 is connected to a network N (see FIG. 2 ) by wire or wirelessly, and transmits and receives information to and from the information providing device 100 via the network N. For example, the communication unit 11 is realized by a network interface card (NIC), an antenna, or the like.

(Display unit 12)
The display unit 12 is a display device that displays various information such as position information. For example, the display unit 12 is a liquid crystal display (LCD) or an organic electro-luminescent display (OLED). The display unit 12 is also a touch panel display, but is not limited to this.

(Input unit 13)
The input unit 13 is an input device that accepts various operations from the user U. The input unit 13 also has, for example, buttons for inputting characters, numbers, and the like. If the display unit 12 is a touch panel display, a part of the display unit 12 functions as the input unit 13. The input unit 13 may be a microphone that accepts voice input from the user U. The microphone may be wireless.

(Positioning unit 14)
The positioning unit 14 receives signals (radio waves) transmitted from satellites of a GPS (Global Positioning System), and acquires position information (e.g., latitude and longitude) indicating the current position of the terminal device 10 based on the received signals. That is, the positioning unit 14 measures the position of the terminal device 10. Note that the GPS is merely an example of a GNSS (Global Navigation Satellite System).

The positioning unit 14 can also measure the position using various methods other than GPS. For example, the positioning unit 14 may measure the position using various communication functions of the terminal device 10 as an auxiliary positioning means for position correction, etc., as described below.

(Wi-Fi positioning)
For example, the positioning unit 14 uses a Wi-Fi (registered trademark) communication function of the terminal device 10 or a communication network provided by each communication company to measure the position of the terminal device 10. Specifically, the positioning unit 14 performs Wi-Fi communication or the like and measures the distance to a nearby base station or access point to measure the position of the terminal device 10.

(Beacon positioning)
Furthermore, the positioning unit 14 may measure the position by using a Bluetooth (registered trademark) function of the terminal device 10. For example, the positioning unit 14 measures the position of the terminal device 10 by connecting to a beacon transmitter connected by the Bluetooth (registered trademark) function.

(geomagnetic positioning)
In addition, the positioning unit 14 locates the position of the terminal device 10 based on a geomagnetic pattern of a structure that has been measured in advance and a geomagnetic sensor provided in the terminal device 10 .

(RFID positioning)
Furthermore, for example, if the terminal device 10 has a function of an RFID (Radio Frequency Identification) tag equivalent to a contactless IC card used at station ticket gates, in stores, etc., or has a function of reading an RFID tag, the location of use is recorded together with information on a payment or the like made by the terminal device 10. The positioning unit 14 may obtain such information to measure the location of the terminal device 10. Furthermore, the location may be measured by an optical sensor, an infrared sensor, or the like provided in the terminal device 10.

If necessary, the positioning unit 14 may use one or a combination of the positioning means described above to determine the position of the terminal device 10.

(Sensor unit 20)
The sensor unit 20 includes various sensors mounted on or connected to the terminal device 10. The connection may be wired or wireless. For example, the sensors may be detection devices other than the terminal device 10, such as wearable devices and wireless devices. In the example shown in FIG. 3, the sensor unit 20 includes an acceleration sensor 21, a gyro sensor 22, an air pressure sensor 23, a temperature sensor 24, a sound sensor 25, a light sensor 26, a magnetic sensor 27, and an image sensor (camera) 28.

The above-mentioned sensors 21 to 28 are merely examples and are not limiting. In other words, the sensor unit 20 may be configured to include some of the sensors 21 to 28, or may include other sensors such as a humidity sensor in addition to or instead of the sensors 21 to 28.

The acceleration sensor 21 is, for example, a three-axis acceleration sensor, and detects the physical movement of the terminal device 10, such as the direction of movement, speed, and acceleration of the terminal device 10. The gyro sensor 22 detects the physical movement of the terminal device 10, such as the tilt in three axial directions, based on the angular velocity of the terminal device 10. The air pressure sensor 23 detects, for example, the air pressure around the terminal device 10.

Since the terminal device 10 is equipped with the above-mentioned acceleration sensor 21, gyro sensor 22, air pressure sensor 23, etc., it is possible to determine the position of the terminal device 10 using technology such as Pedestrian Dead-Reckoning (PDR) that utilizes these sensors 21 to 23. This makes it possible to obtain indoor position information that is difficult to obtain using positioning systems such as GPS.

For example, the number of steps, walking speed, and distance walked can be calculated using a pedometer that uses the acceleration sensor 21. In addition, the gyro sensor 22 can be used to know the user U's direction of travel, line of sight, and body inclination. In addition, the air pressure detected by the air pressure sensor 23 can be used to know the altitude and floor on which the user U's terminal device 10 is located.

The air temperature sensor 24 detects, for example, the air temperature around the terminal device 10. The sound sensor 25 detects, for example, sound around the terminal device 10. The light sensor 26 detects the illuminance around the terminal device 10. The magnetic sensor 27 detects, for example, the geomagnetism around the terminal device 10. The image sensor 28 captures an image around the terminal device 10.

The above-mentioned air pressure sensor 23, temperature sensor 24, sound sensor 25, light sensor 26, and image sensor 28 can detect the environment and situation around the terminal device 10 by detecting air pressure, temperature, sound, and illuminance, and capturing images of the surroundings. In addition, it is possible to improve the accuracy of the location information of the terminal device 10 based on the environment and situation around the terminal device 10.

(Control unit 30)
The control unit 30 includes, for example, a microcomputer having a central processing unit (CPU), a read only memory (ROM), a RAM, an input/output port, and various other circuits. The control unit 30 may also be configured with hardware such as an integrated circuit, for example, an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). The control unit 30 includes a transmission unit 31, a reception unit 32, and a processing unit 33.

(Transmitter 31)
The transmission unit 31 can transmit, for example, various information input by the user U using the input unit 13, various information detected by each sensor 21 to 28 mounted on or connected to the terminal device 10, and location information of the terminal device 10 measured by the positioning unit 14 to the information providing device 100 via the communication unit 11.

(Receiving unit 32)
The receiving unit 32 can receive various information provided by the information providing device 100 and requests for various information from the information providing device 100 via the communication unit 11 .

(Processing Unit 33)
The processing unit 33 controls the entire terminal device 10, including the display unit 12, etc. For example, the processing unit 33 can output various pieces of information transmitted by the transmission unit 31 and various pieces of information received by the reception unit 32 from the information providing device 100 to the display unit 12 for display.

(Memory unit 40)
The storage unit 40 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk drive (HDD), a solid state drive (SSD), an optical disk, etc. Various programs and various data are stored in the storage unit 40.

4. Configuration example of information processing device
Next, a configuration of the information providing device 100 according to the embodiment will be described with reference to Fig. 4. Fig. 4 is a diagram showing an example of the configuration of the information providing device 100 according to the embodiment. As shown in Fig. 4, the information providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

(Communication unit 110)
The communication unit 110 is realized by, for example, a network interface card (NIC), etc. The communication unit 110 is also connected to a network N (see FIG. 2) in a wired or wireless manner.

(Memory unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk, an optical disk, etc. As shown in Fig. 4, the storage unit 120 has a user information database 121, a history information database 122, a transaction object information database 123, and a price information database 124.

(User information database 121)
The user information database 121 stores various information related to the user U. For example, the user information database 121 stores various information such as attributes of the user U. Fig. 5 is a diagram showing an example of the user information database 121. In the example shown in Fig. 5, the user information database 121 has items such as "User ID (Identifier)", "Age", "Gender", "Home", "Workplace", and "Interests".

"User ID" indicates identification information for identifying user U. Furthermore, "age" indicates the age of user U identified by the user ID. Note that "age" may be the specific age of user U identified by the user ID, such as 35 years old. Furthermore, "gender" indicates the gender of user U identified by the user ID.

"Home" indicates the location information of the home of user U, which is identified by the user ID. In the example shown in FIG. 5, "Home" is illustrated as an abstract code such as "LC11", but it may also be latitude and longitude information, etc. For example, "Home" may also be the name of a region or an address.

"Workplace" indicates the location information of the workplace (school in the case of a student) of user U identified by the user ID. In the example shown in FIG. 5, "workplace" is illustrated as an abstract code such as "LC12", but it may also be latitude and longitude information, etc. For example, "workplace" may also be the name of a region or an address.

Furthermore, "interests" indicate the interests of user U identified by the user ID. In other words, "interests" indicate subjects in which user U identified by the user ID is highly interested. For example, "interests" may be search queries (keywords) entered by user U into a search engine. Note that, although one "interest" is illustrated for each user U in the example shown in FIG. 5, there may be multiple "interests."

For example, in the example shown in FIG. 5, the age of user U identified by user ID "U1" is "20s" and the gender is "male." Also, for example, user U identified by user ID "U1" indicates that his home address is "LC11." Also, for example, user U identified by user ID "U1" indicates that his workplace is "LC12." Also, for example, user U identified by user ID "U1" indicates that he is interested in "sports."

In the example shown in FIG. 5, abstract values such as "U1", "LC11", and "LC12" are used to illustrate the data, but it is assumed that specific information such as character strings and numerical values is stored in "U1", "LC11", and "LC12". In the following figures relating to other information, abstract values may also be illustrated.

The user information database 121 may store various information according to the purpose, not limited to the above. For example, the user information database 121 may store various information related to the terminal device 10 of the user U. The user information database 121 may also store information related to the attributes of the user U, such as demographic attributes, psychographic attributes, geographic attributes, and behavioral attributes. For example, the user information database 121 may store information such as name, family structure, place of origin (hometown), occupation, job title, income, qualifications, type of residence (detached house, apartment, etc.), whether or not the user has a car, commuting time, commuting route, commuter pass section (station, line, etc.), frequently used station (other than the nearest station to home or workplace), extracurricular activities (location, time zone, etc.), hobbies, interests, and lifestyle.

(History information database 122)
The history information database 122 stores various information related to history information (log data) indicating the behavior of the user U. Fig. 6 is a diagram showing an example of the history information database 122. In the example shown in Fig. 6, the history information database 122 has items such as "user ID", "location history", "search history", "browsing history", "purchase history", and "posting history".

"User ID" refers to identification information for identifying user U. "Location history" refers to location history, which is a history of user U's location and movements. "Search history" refers to search history, which is a history of search queries entered by user U. "Browse history" refers to browse history, which is a history of content viewed by user U. "Purchase history" refers to purchase history, which is a history of purchases made by user U. "Post history" refers to posting history, which is a history of posts made by user U. "Post history" may include questions about user U's possessions.

For example, in the example shown in FIG. 6, user U identified by user ID "U1" moves as shown in "location history #1," searches as shown in "search history #1," views content as shown in "browsing history #1," purchases specific products at specific stores as shown in "purchase history #1," and posts as shown in "posting history."

In the example shown in FIG. 6, abstract values such as "U1", "Location History #1", "Search History #1", "Browse History #1", "Purchase History #1", and "Post History #1" are used for illustration, but it is assumed that specific information such as character strings and numerical values is stored in "U1", "Location History #1", "Search History #1", "Browse History #1", "Purchase History #1", and "Post History #1".

The history information database 122 may store various information depending on the purpose, without being limited to the above. For example, the history information database 122 may store the usage history of a specific service by the user U. The history information database 122 may also store the store visit history or facility visit history of the user U. The history information database 122 may also store the electronic payment history of the user U. The history information database 122 may also store the history of incentives granted to the user U along with the purchase history.

(Transaction target information database 123)
The transaction object information database 123 stores various information related to transaction objects handled in a store. Fig. 7 is a diagram showing an example of the transaction object information database 123. In the example shown in Fig. 7, the transaction object information database 123 has items such as "store", "transaction object", and "regular price".

"Store" refers to a store that handles the transaction object. The store is not limited to a physical store, but may be an e-commerce site, etc. Furthermore, "transaction object" refers to a transaction object that is handled at a store. The transaction object is not limited to a product, but may be a service, etc. Furthermore, "regular price" refers to the usual price of the transaction object. The regular price is the price of the transaction object for general customers, and is the price of the transaction object when no discounts or the like are applied. For example, the regular price is the price displayed in the store.

For example, in the example shown in FIG. 7, the regular price of the transaction item "iced coffee" sold at "Store A" is "120 yen."

The transaction target information database 123 may store various information according to the purpose, not limited to the above. For example, the transaction target information database 123 may store detailed information about the store, such as the store's business hours, location, region, and trade area. The transaction target information database 123 may also store detailed information about the transaction target, such as the inventory and sales period of the transaction target.

(Price information database 124)
The price information database 124 stores various information related to the sales price of a transaction object that is determined based on the user's situation. Fig. 8 is a diagram showing an example of the price information database 124. In the example shown in Fig. 8, the price information database 124 has items such as "user ID", "store", "transaction object", "normal price", "situation", "sales price", and "instant point use".

"User ID" indicates identification information for identifying user U. "Store" indicates a store that handles the transaction object. The store is not limited to a physical store, but may be an EC site, etc. "Transaction object" indicates a transaction object handled at a store. The transaction object is not limited to a product, but may be a service, etc. "Normal price" indicates the normal price of the transaction object. "Status" indicates the situation (context) of user U. For example, the situation of user U indicates various bonus conditions that user U has achieved. "Sale price" indicates the sale price of the transaction object calculated based on the situation of user U. The sale price differs depending on the situation of user U. For example, the sale price is lower than the normal price depending on the situation of user U. "Instant use of points" indicates the discounted price of the transaction object when points given as an incentive are immediately used.

For example, in the example shown in FIG. 8, the transaction item "iced coffee" sold at "Store A" where user U identified by user ID "U1" wishes to purchase is normally priced at "120 yen." In addition, based on the situation "Situation #1" of user U identified by user ID "U1," the transaction item "iced coffee" will have a sales price of "100 yen," which is 20 yen cheaper than the normal price. Furthermore, by immediately using points, the price will be "90 yen," which indicates that 10 yen will be deducted from the sales price.

Here, in the example shown in Figure 8, abstract values such as "U1", "Store A", and "Status #1" are used for illustration, but it is assumed that specific information such as character strings and numerical values is stored in "U1", "Store A", and "Status #1".

The price information database 124 may store various information according to the purpose, not limited to the above. For example, the price information database 124 may store information regarding the difference between the normal price and the sale price, the discount amount when points are immediately used on the sale price, etc. The price information database 124 may also group or categorize the user U according to the user U's situation, and store information regarding the group or category to which the user U belongs.

(Control unit 130)
Returning to Fig. 4, the description will be continued. The control unit 130 is a controller, and is realized by, for example, a central processing unit (CPU), a micro processing unit (MPU), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA), or the like, executing various programs (corresponding to an example of an information processing program) stored in a storage device inside the information providing device 100 using a storage area such as a RAM as a working area. In the example shown in Fig. 4, the control unit 130 has an acquisition unit 131, a determination unit 132, a decision unit 133, a calculation unit 134, a creation unit 135, a provision unit 136, and a payment processing unit 137.

(Acquisition unit 131)
The acquisition unit 131 acquires the identification information of the transaction object from the terminal device 10 via the communication unit 110. For example, the acquisition unit 131 acquires, from the terminal device 10, product identification information C associated with iced coffee B, which is the transaction object.

The acquisition unit 131 also acquires various information related to the user U via the communication unit 110. For example, the acquisition unit 131 acquires location information of the user U, attribute information of the user U, and the like, based on information (such as a user ID) indicating the user U who uses the payment app. The acquisition unit 131 then registers the information in the user information database 121 of the storage unit 120.

The acquisition unit 131 also acquires various types of history information (log data) indicating the actions of the user U via the communication unit 110. The acquisition unit 131 then registers the information in the history information database 122 of the storage unit 120.

The acquisition unit 131 also acquires information about the status of the user U based on the user identification information that identifies the user U. For example, the acquisition unit 131 acquires information about the privilege conditions that the user U has achieved based on the user identification information that identifies the user U.

In addition, the acquisition unit 131 acquires the history of incentives provided to users who purchased trading objects based on the sales price determined based on the situation of the user U.

(Determination unit 132)
The determination unit 132 determines the status of the user U based on the benefit conditions achieved by the user U. The determination unit 132 may also determine the status of the user U based on location information, attribute information, various history information, and the like of the user U. Note that, in practice, instead of the determination unit 132 determining the status of the user U, the acquisition unit 131 may acquire information regarding the status of the user U to identify the status of the user U. The determination unit 132 may also be linked to or integrated with the acquisition unit 131.

(Determination unit 133)
The determination unit 133 determines the selling price when selling the trading object to the user U, based on the status of the user U. The status of the user U changes when the user U achieves a predetermined benefit condition. For example, the status of the user U changes according to the type of benefit condition achieved by the user U. In addition, the status of the user U changes according to the number of benefit conditions achieved by the user U.

The determination unit 133 also determines a selling price lower than the normal price of the transaction object based on the situation of the user U. The determination unit 133 also determines the selling price at which the transaction object is sold to the user U based on the situation of the user U when the user U scans the transaction object using the terminal device.

The determination unit 133 also determines different sales prices for the same transaction object for each user U based on the situation of the user U.

(Calculation Unit 134)
The calculation unit 134 calculates an incentive based on the status of the user U, and calculates the discounted price of the transaction object when the calculated incentive is immediately used. That is, the calculation unit 134 calculates a different incentive for the same transaction object for each user U based on the status of the user U. For example, the calculation unit 134 calculates an incentive when the transaction object is purchased at a selling price determined based on the status of the user U, and calculates a price after subtracting the calculated incentive from the purchase price. For example, the incentive may be a refund amount.

(Creation Unit 135)
The creation unit 135 creates a different price screen for each user U based on the sales price determined for each user U and the incentive calculated for each user U.

For example, the creation unit 135 creates a price screen that visualizes the difference between the selling price determined for each user U and the normal price of the transaction object that is determined in advance regardless of the situation of the user U. At this time, the creation unit 135 may create a price screen that displays the normal price and the selling price side by side, visualizing that the selling price is cheaper than the normal price.

The creation unit 135 also creates a price screen that visualizes the difference between the determined selling price and the calculated discounted price. At this time, the creation unit 135 may create a price screen that displays the selling price and the discounted price side by side, visualizing that the discounted price is cheaper than the selling price.

The creation unit 135 also creates a price screen that visualizes the history and/or total of the difference between the regular price and the selling price per unit period. The creation unit 135 also creates a price screen that visualizes the history of the difference between the selling price and the discounted price per unit period. For example, the creation unit 135 creates a price screen that visualizes the history and/or total of the difference between the regular price and the selling price (or the difference between the selling price and the discounted price) on a monthly basis.

(Providing Unit 136)
The providing unit 136 presents the determined selling price to the user U. In addition, the providing unit 136 presents a different selling price for the same transaction object to each user U. At this time, the providing unit 136 provides a different price screen for each user U to the terminal device 10 of each user.

The providing unit 136 also presents the transaction object on the terminal device 10 so that the user U can purchase it online at the sales price. When the user U uses the terminal device 10 to purchase the transaction object online at the sales price in a store, the providing unit 136 also provides a purchase completion screen that the user U can present to a store clerk to receive the transaction object.

The providing unit 136 also provides the price of the transaction object when the calculated incentive is immediately used. For example, the providing unit 136 provides the price of the transaction object when a different incentive is immediately used for the same transaction object for each user U. The providing unit 136 also provides the amount obtained by subtracting the calculated incentive from the selling price as the price of the transaction object. For example, the incentive may be a refund amount.

The providing unit 136 also provides the user U with a price screen that visualizes the difference between the selling price determined for each user U and the normal price of the transaction object that is determined in advance regardless of the situation of the user U. At this time, the providing unit 136 may provide the user U with a price screen that displays the normal price and the selling price side by side, visualizing that the selling price is cheaper than the normal price.

The providing unit 136 also provides the user U with a price screen that visualizes the difference between the determined selling price and the calculated discounted price. At this time, the providing unit 136 may provide the user U with a price screen that displays the selling price and the discounted price side by side, visualizing that the discounted price is cheaper than the selling price.

The providing unit 136 also provides the user U with a price screen that visualizes the history and/or total of the difference between the regular price and the selling price per unit period. The providing unit 136 also provides the user U with a price screen that visualizes the history of the difference between the selling price and the discounted price per unit period. For example, the providing unit 136 provides the user U with a price screen that visualizes the history and/or total of the difference between the regular price and the selling price (or the difference between the selling price and the discounted price) on a monthly basis.

(Payment processing unit 137)
When the user U makes a payment (electronic payment) using the terminal device 10 to purchase the product that is the subject of the transaction, the payment processing unit 137 performs the payment process for the product that is the subject of the transaction, and provides the terminal device 10 of the user U with a purchase screen indicating that the product that is the subject of the transaction has been purchased. In this embodiment, the payment processing unit 137 performs the payment process for the iced coffee B that is the subject of the transaction, and provides the terminal device 10 of the user U with a purchase completion screen indicating that the payment process has been completed.

5. Processing Procedure
Next, a processing procedure performed by the information providing device 100 according to the embodiment will be described with reference to Fig. 9. Fig. 9 is a flowchart showing the processing procedure according to the embodiment. Note that the processing procedure shown below is repeatedly executed by the control unit 130 of the information providing device 100.

As shown in FIG. 9, the acquisition unit 131 of the information providing device 100 acquires, from the terminal device 10 of each user U, user identification information that identifies the user U and product identification information associated with the product that is the subject of the transaction and that is read using the camera function, and acquires the regular price of the subject of the transaction based on the product identification information (step S101).

Then, the acquisition unit 131 of the information providing device 100 acquires information about the status of the user U based on the user identification information that identifies the user U, and the determination unit 132 of the information providing device 100 determines the status (context) of the user U based on the information about the status of the user U (step S102). The information about the status of the user U is information about the privilege conditions that the user U has achieved, etc.

Then, the determination unit 133 of the information providing device 100 determines the selling price when selling the trading object to the user U based on the situation of the user U (step S103). At this time, the determination unit 133 determines a different selling price for each user U because the situation of each user U is different.

Next, the calculation unit 134 of the information providing device 100 calculates an incentive for purchasing the transaction object at the sales price determined based on the user U's situation, and calculates the discounted price of the transaction object if the calculated incentive is immediately used (step S104).

The creation unit 135 of the information providing device 100 then creates a price screen on which different selling prices and discounted prices are displayed for each user U (step S105). At this time, the creation unit 135 may create a price screen that visualizes the difference between the selling price determined for each user U and the normal price of the transaction object that is determined in advance regardless of the situation of the user U. The creation unit 135 may also create a price screen that visualizes the difference between the determined selling price and the calculated discounted price.

Next, the providing unit 136 of the information providing device 100 provides a price screen on which the selling price and discounted price that differ for each user U are displayed to the terminal device 10 of each user U (step S106).

Next, when user U performs a purchase operation for the transaction object on a price screen that lists a different selling price or discounted price for each user U, the payment processing unit 137 of the information providing device 100 performs a payment process for the transaction object, and provides a purchase completion screen to the terminal device 10 of the user U after the payment process is completed (step S7). Using the terminal device 10, user U presents this purchase completion screen to a clerk at the store that offers the transaction object, and as a result receives the transaction object from the clerk.

6. Modifications
The terminal device 10 and the information providing device 100 described above may be implemented in various different forms other than the above embodiment. Therefore, modifications of the embodiment will be described below.

In the above embodiment, some or all of the processing performed by the information providing device 100 may actually be performed by the terminal device 10. For example, the processing may be completed in a stand-alone manner (by the terminal device 10 alone). In this case, the terminal device 10 is assumed to have the functions of the information providing device 100 in the above embodiment. Also, in the above embodiment, since the terminal device 10 is linked to the information providing device 100, from the perspective of the user U, it appears that the processing of the information providing device 100 is also being performed by the terminal device 10. In other words, from another perspective, it can also be said that the terminal device 10 is equipped with the information providing device 100.

In the above embodiment, the information providing device 100 may be an information processing device that provides some kind of web service online to the terminal device 10 of each user U. For example, the information providing device 100 may provide services such as Internet connection, search services, SNS (Social Networking Service), electronic commerce, electronic payment, online games, online banking, online trading, accommodation and ticket reservations, and video and music distribution as web services. In practice, the information providing device 100 may cooperate with various servers that provide the above-mentioned web services and act as an intermediary for the web services.

7. Effects
As described above, the information providing device 100 according to the present application includes a determination unit 133 that determines a selling price for selling a trading object to a user (user U) based on the user's situation, and a provision unit 136 that visualizes and presents to the user the difference between the determined selling price and a normal price of the trading object that is determined in advance regardless of the user's situation.

In addition, the providing unit 136 displays the regular price and the sale price side by side, visualizing to the user that the sale price is cheaper than the regular price.

The information providing device 100 according to the present application further includes a calculation unit 134 that calculates an incentive for purchasing a transaction object based on the user's situation, and calculates the discounted price of the transaction object when the incentive is immediately applied to the selling price. The providing unit 136 then visualizes the difference between the calculated discounted price and the selling price and presents it to the user.

In addition, the providing unit 136 displays the selling price and the discounted price side by side, visualizing to the user that the discounted price is cheaper than the selling price.

The providing unit 136 also visualizes the history of the difference between the regular price and the selling price per unit period and presents it to the user. The providing unit 136 also visualizes the total difference between the regular price and the selling price per unit period and presents it to the user.

The providing unit 136 also visualizes the history of the difference between the selling price per unit period and the discounted price and presents it to the user. The providing unit 136 also visualizes the total difference between the selling price per unit period and the discounted price and presents it to the user.

By using any one or a combination of the above processes, it is possible to provide users with useful information on transaction items. Specifically, by presenting a sales price lower than the normal price based on the situation of each user, it is possible to promote sales of the transaction items. It is also possible to make users aware that they are getting a better deal than usual. It is also possible to make it easier for users to understand that they are getting a better deal than others.

8. Hardware Configuration
Moreover, the terminal device 10 and the information providing device 100 according to the above-described embodiment are realized by a computer 1000 having a configuration as shown in Fig. 10, for example. The information providing device 100 will be described below as an example. Fig. 10 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output I/F (Interface) 1060, an input I/F 1070, and a network I/F 1080 are connected by a bus 1090.

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050, programs read from the input device 1020, and the like, and executes various processes. The arithmetic device 1030 is realized, for example, by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like.

The primary storage device 1040 is a memory device such as a RAM (Random Access Memory) that primarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), a HDD (Hard Disk Drive), a SSD (Solid State Drive), a flash memory, or the like. The secondary storage device 1050 may be an internal storage device or an external storage device. The secondary storage device 1050 may be a removable storage medium such as a USB memory or a SD (Secure Digital) memory card. The secondary storage device 1050 may be a cloud storage device (online storage device), a NAS (Network Attached Storage), a file server, or the like.

The output I/F 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information, such as a display, projector, printer, etc., and is realized by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (registered trademark) (High Definition Multimedia Interface). The input I/F 1070 is an interface for receiving information from various input devices 1020, such as a mouse, keyboard, keypad, button, scanner, etc., and is realized by a USB, etc.

In addition, the output I/F 1060 and the input I/F 1070 may be wirelessly connected to the output device 1010 and the input device 1020, respectively. That is, the output device 1010 and the input device 1020 may be wireless devices.

The output device 1010 and the input device 1020 may be integrated together, such as a touch panel. In this case, the output I/F 1060 and the input I/F 1070 may also be integrated together as an input/output I/F.

The input device 1020 may be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

The network I/F 1080 receives data from other devices via the network N and sends it to the computing device 1030, and also transmits data generated by the computing device 1030 to other devices via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output I/F 1060 and the input I/F 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the information providing device 100, the arithmetic unit 1030 of the computer 1000 executes a program loaded onto the primary storage device 1040 to realize the functions of the control unit 130. The arithmetic unit 1030 of the computer 1000 may also load a program acquired from another device via the network I/F 1080 onto the primary storage device 1040 and execute the loaded program. The arithmetic unit 1030 of the computer 1000 may also cooperate with other devices via the network I/F 1080 and use the functions and data of a program by calling them from other programs of the other devices.

[9. Other]
Although the embodiments of the present application have been described above, the present invention is not limited to the contents of these embodiments. The above-described components include those that can be easily imagined by a person skilled in the art, those that are substantially the same, and those that are within the so-called equivalent range. Furthermore, the above-described components can be appropriately combined. Furthermore, various omissions, substitutions, or modifications of the components can be made without departing from the spirit of the above-described embodiments.

Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

For example, the information providing device 100 described above may be realized by multiple server computers, and depending on the functions, the configuration can be flexibly changed, such as by calling an external platform using an API (Application Programming Interface) or network computing.

The above-described embodiments and variations can be combined as appropriate to the extent that they do not cause inconsistencies in the processing content.

The above-mentioned "section, module, unit" can be read as "means" or "circuit." For example, an acquisition unit can be read as an acquisition means or an acquisition circuit.

REFERENCE SIGNS LIST 1 Information processing system 10 Terminal device 100 Information providing device 110 Communication unit 120 Storage unit 121 User information database 122 History information database 123 Trading object information database 124 Price information database 130 Control unit 131 Acquisition unit 132 Determination unit 133 Decision unit 134 Calculation unit 135 Creation unit 136 Provision unit 137 Settlement processing unit

Claims (10)

an acquisition unit that acquires product identification information associated with a transaction object read by a camera function of a user's terminal device, and acquires a normal price of the transaction object based on the product identification information;
A determination unit that determines a selling price when selling the transaction object to the user based on the status of the user that changes depending on the type or number of the benefit conditions achieved by the user ;
a creation unit that creates a price screen that visualizes the difference between the determined selling price and a normal price of the transaction object that is determined in advance regardless of the user's situation;
a providing unit that presents the price screen to the user;
Equipped with
The determination unit determines the selling price according to the achievement status of a plurality of benefit conditions of the user, rather than simply determining the selling price according to one attribute of the user;
The creation unit creates a different price screen for each user based on the sales price determined for each user.
23. An information processing apparatus comprising: The creation unit creates a price screen that displays the regular price and the selling price side by side and visualizes that the selling price is cheaper than the regular price.
2. The information processing apparatus according to claim 1, a calculation unit that calculates an incentive for the purchase of the transaction object based on the user's situation, and calculates a discounted price of the transaction object when the incentive is immediately used for the selling price;
Further equipped with
The creation unit visualizes the difference between the calculated discounted price and the selling price , and creates a different price screen for each user based on the selling price determined for each user and the calculated incentive.
3. The information processing apparatus according to claim 1, wherein the information processing apparatus is a computer. The creation unit creates a price screen that displays the selling price and the discounted price side by side and visualizes that the discounted price is lower than the selling price.
4. The information processing apparatus according to claim 3. The creation unit creates a price screen that visualizes a history of the difference between the regular price and the selling price per unit period.
5. The information processing apparatus according to claim 3, wherein the information processing apparatus is a computer. The creation unit creates a price screen that visualizes the total difference between the regular price and the selling price per unit period.
6. The information processing device according to claim 3, wherein the information processing device is a computer. The creation unit creates a price screen that visualizes a history of the difference between the selling price and the discounted price per unit period.
7. The information processing apparatus according to claim 3, wherein the information processing apparatus further comprises: The creation unit creates a price screen that visualizes the total difference between the selling price and the discounted price per unit period.
8. The information processing device according to claim 3, wherein the information processing device is a computer. An information processing method executed by an information processing device,
an acquisition step of acquiring product identification information associated with the transaction object read by a camera function of the user's terminal device, and acquiring a normal price of the transaction object based on the product identification information;
a determining step of determining a selling price for the transaction object to the user based on the user's status that changes depending on the type or number of the benefit conditions achieved by the user ;
a creating step of creating a price screen that visualizes the difference between the determined selling price and a normal price of the transaction object that is determined in advance regardless of the user's situation;
a providing step of presenting the price screen to the user;
Including,
In the determination step, the selling price is determined not simply in accordance with one attribute of the user but in accordance with a state of achievement of a plurality of benefit conditions of the user;
In the creating step, a different price screen is created for each user based on the selling price determined for each user.
23. An information processing method comprising: an acquisition step of acquiring product identification information associated with the transaction object read by a camera function of the user's terminal device, and acquiring a normal price of the transaction object based on the product identification information;
a decision step of deciding a selling price for the transaction object to the user based on the user's status that changes according to the type or number of the benefit conditions achieved by the user ;
a creating step of creating a price screen that visualizes the difference between the determined selling price and a normal price of the transaction object that is determined in advance regardless of the user's situation;
a providing step of presenting the price screen to the user;
An information processing program for causing a computer to execute the
In the determination step, the selling price is determined not simply in accordance with one attribute of the user but in accordance with a state of achievement of a plurality of benefit conditions of the user;
In the creation procedure, a different price screen is created for each user based on the sales price determined for each user.
2. An information processing program comprising :

Images