JP7615447B2 - TV program viewing history POS information linkage system - Google Patents

Description

The present invention relates to a television program viewing history/POS information linking system that links viewers' television program viewing history with store POS (point of sale) information.

In digital television broadcasting, each broadcasting station sends out the scheduled broadcast programs as a timetable. Broadcasters create a database of the station name, program title, broadcast start time, broadcast end time, and other information, as well as the program content (such as the performers and program summary), and store this information as a timetable. Broadcast metadata is created based on a database that stores the above data as well as a large amount of data on, for example, the names of sponsors for each program and the products being advertised.

Viewers, however, hope to have new and enjoyable experiences through programs, and are interested not only in the content of the program, but also in the performers, the music broadcast, the services introduced, the goods or scenery shown on the screen, etc. For example, they may become interested in a store introduced in a program, or in a product or service that appears in the program. They may also become interested in the performers or singers appearing on the program, and find the performers' costumes or the songs sung by the singers to be appealing.

If such data on viewer interests and preferences could be linked to the broadcaster's database, stores and other establishments visited by viewers as users could increase sales by offering a menu of products (e.g., food at a restaurant) or services (e.g., music at a karaoke bar) tailored to the user's preferences (offering a menu tailored to the user's preferences).

As an example of how to link information from the broadcasting company with viewer data, Patent Document 1 discloses a technology that customizes broadcast advertising information to suit the circumstances of the users to whom it is delivered.

JP 2008-65415 A

However, the technology disclosed in Patent Document 1 customizes data from the broadcasting company included in the data sent out by so-called one-segment broadcasting to suit the circumstances of the viewer at the distribution destination, and is not able to associate the viewer's television program viewing history, based on the stores introduced in the programs and the products sold there, with the store's POS (point of sale) information.

The present invention was devised in consideration of the various circumstances that existed in the past as described above, and aims to provide a television program viewing history POS information linkage system that can confirm that a viewer has visited a store after watching a television program, and by grasping the entire process from viewing to purchasing a product in the store, can calculate the effectiveness of advertising and optimize advertising or improve advertising effectiveness, which can lead to increased advertising revenue.

In order to solve the above-mentioned problems, the present invention is characterized in that, as a first aspect, when the television is not connected to the Internet, a user terminal reads a first QR code displayed on the television screen of a broadcast program, and accesses a service providing server linked to the first QR code ("QR code" is a registered trademark of DENSO WAVE) via a communication line, and the service providing server includes a downloading means for downloading product description information, a coupon recording advantageous information including point information and/or discount information, and a second QR code and/or a barcode via the communication line to the memory of the user terminal, or for downloading information that is push-distributed to an email or an app.

A first embodiment may be characterized in that the first QR code displayed on the television screen of the broadcast program is read by the user terminal through remote control operation by the viewer.

In the second aspect of the present invention, in the first aspect, when a viewer visits a specific store to purchase a product, the system includes information acquisition means for reading the second QR code and/or the barcode displayed on the display unit of the user terminal with a scanner of a store terminal to obtain point information and advantageous information including discounts, and transmission means for transmitting POS information including the user terminal information to the service providing server via a communication line, and the service providing server includes a comparison means for comparing program data stored in a first database of equipment related to broadcasting with the POS information sent from the store terminal to confirm which user viewed which program and purchased the product.

In a third aspect of the present invention, when a television is connected to the Internet, a B-CAS card, which is a unique number for the television, is linked to an email address in advance, and when a color button on a remote control is pressed, information that the button has been pressed is transmitted to equipment related to the broadcast via the B-CAS card, and the television viewing history is stored in a database as program viewing history information. The service providing server links the program viewing history information to a user terminal, and is characterized by having a download means for downloading coupons that record advantageous information including point information and discounts, etc., to the memory of the user terminal via a communication line.

As a fourth aspect of the present invention, in the second aspect, the service providing server is provided with a second database that associates and stores the program viewing history information and the POS information.

This invention makes it possible to build a television program viewing history POS information linkage system that can confirm that a viewer visited a store after watching a television program, and by grasping the entire process from viewing to purchasing a product in the store, it is possible to measure the effectiveness of a commercial, and by evaluating the effectiveness of advertising, it is possible to increase advertising revenue.

FIG. 1 is a diagram illustrating a flow of a viewer's coupon acquisition and a store's coupon usage in accordance with one embodiment of the present invention. FIG. 2 is a diagram for explaining the transmission of various data (information). FIG. 2 is a diagram for explaining the transmission of various data (information). FIG. 2 is a diagram showing configuration blocks of a mobile terminal, a store terminal, and a service providing server. FIG. 11 is a diagram illustrating a flow of a viewer's coupon acquisition and a store's coupon usage according to another embodiment. 1 is a diagram for explaining an overall television program viewing history POS information linking system, showing one embodiment for implementing the present invention;

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a television program viewing history/POS information linking system according to an embodiment of the present invention will be described in detail with reference to the drawings.
As shown in Fig. 1, a viewer (user) M is interested not only in the content of the television program he is watching (e.g., the story of a drama program), but also in the performers, the music being played, the goods and services shown on the screen (e.g., products and services offered at a store S), etc. For example, when a viewer finds a food, drink, or dish that he likes, he may want to buy it or try it, and when a favorite song is played, he may want to sing it at a karaoke bar.

For viewers with such desires, the television program viewing history POS information linkage system of this embodiment first displays a first QR code 5 for access on the television screen by first watching a broadcast program and then pressing a button such as the d button or a color button on the remote control 4.

As shown in Figures 3 and 4, the access means A reads the first QR code 5 displayed on the television screen of the user terminal 2 by operating the operation unit 37, and accesses the service providing server 21 linked to the first QR code 5 through the network NW via a communication line via the transmission/reception unit 39.

The download distribution means B reads this first QR code 5 for access with a user terminal 2 such as a smartphone or tablet, and under the control of the CPU 23, the barcode 7 or second QR code 50 is downloaded from the service providing server 21 to the memory 36 of the user terminal 2 via a communication line, or later pushed to an email or app, along with point information and discount information, along with product descriptions such as product images. At this time, a coupon 6 from the service providing server 21 can be automatically obtained and/or displayed on the user terminal 2.

When a viewer M visits a specific store S to purchase a product, the information acquisition means C for acquiring advantageous information including point information and discounts, etc., reads the second QR code 50 and/or the barcode 7, etc. displayed on the display unit 38 of the user terminal 2 with a scanner 42 at the store terminal 40.

The transmission means D transmits POS information including the user terminal 2 information from the data transmission unit 41 to the network communication control unit 24 of the service providing server 21 via a communication line through the network NW by the store terminal 40.

In the service providing server 21, the comparison means E reads out the program data stored in the second database 22 under the control of the CPU 23, compares it with the POS information sent from the store terminal 40, and confirms which user watched which program and purchased the product.

The coupon information of the coupon 6 that is displayed on the screen of the user terminal 2 as a free coupon for a specific product name is recorded on the smartphone and/or a link code to the coupon information on the cloud is recorded. Note that the coupon 6 can be obtained not only from television but also from online media such as YouTube and Instagram.

When user (viewer) M goes to store S and purchases a specific product using the coupon 6 recorded on the user terminal 2, the POS (point of sale) system reads the information displayed on the user terminal 2, such as the second QR code 50 and barcode 7, with the scanner 42 of the reading terminal 3 of the store terminal 40, and makes the payment.

POS (point of sale) is a system that, at the point of sale in retail, when a product is sold and paid for, reads the barcode 7 attached to the product with a scanner 42 on the store's terminal 40, collects and records information on the product such as the product name, price, and time of sale on a per-item basis, grasps product sales information, and uses this information to manage sales and inventory.

As described above, when the coupon 6 is used, the service providing server 21 reads the second QR code 50, barcode 7, etc. displayed on the user terminal 2 with the scanner 42 of the application reading terminal 3 of the store terminal 40, and reads the point information and the discount information including the discount. The service providing server 21 receives the POS information including the user terminal 2 information from the store terminal 40, compares the program data with the POS information, reads the product POS information which user watched which program, compares the program data with the POS data, and confirms which user watched which program and purchased the product. In this way, by grasping the series of events from viewing to purchasing the product at store S, it is possible to calculate the advertising effect and optimize the advertising, or improve the advertising effect, leading to increased advertising revenue.

Viewer M operates user terminal 2 while watching a television program on television receiver (receiving device) 1. Television receiver 1 is connected to the Internet, and transmits receiving device identification information (B-CAS information, etc.) Bc to broadcasting equipment 10 to identify information about the television receiver 1 owned by viewer M. The receiving device identification information Bc includes information about the program being watched on television receiver 1.

When a product or the like that is the favorite of the viewer M is shown in the program, the viewer M operates the user terminal 2. That is, by watching the broadcast program and pressing the d button, color button, or the like on the remote control 4, the first QR code 5 for access is displayed on the television screen.

As shown in FIG. 3, the access means A accesses the service providing server 21 by reading the first QR code 5 with a user terminal 2 such as a smartphone or tablet, and the download distribution means B acquires the coupon 6 on the user terminal 2, and the barcode 7 or second QR code 50, together with point information and discount information along with product descriptions such as product images, is downloaded to the user or later pushed to an email or app, and the coupon 6 on the service providing server 21 side is automatically acquired and/or displayed on the user terminal 2.

As shown in FIG. 2, the broadcast-related equipment 10 has a first database 11, which is composed of, for example, a large-capacity storage device and a server. The first database 11 is connected to the television receivers 1 of many viewers M via the Internet, and can receive receiving device identification information Bc from those television receivers 1.

In the first database 11, in addition to the broadcasting station name, program name, broadcast start time, broadcast end time, etc., the program contents, such as the performers and program summary, are stored in a database as a timetable.

The viewing history and the timetable are separate from each other , but function together. The timetable is a database that stores the above data as well as data on the sponsors of each program and the products advertised, and the information that constitutes the electronic program guide is created by the broadcasting-related facilities 10 and other broadcasting companies.

The first database 11 can therefore associate the receiving device identification information Bc from the receiver 1 with the timetable data to generate and store program viewing history information Ud, such as who watched which program, where, and at what time.

As shown in FIG. 2, the service providing server 21 includes a second database 22 consisting of, for example, a large-capacity storage device and a server. The second database 22 obtains viewer-specific program viewing information Ud obtained from the first database 11 and POS information Bd of the store terminal 40 that read the second QR code 50 and barcode 7 displayed on the user terminal 2 held by a specific viewer M, and associates both pieces of information. In other words, the second database 22 associates the POS information Bd of a specific viewer with the content of a specific program and stores it.

In the case of a user terminal 2 that communicates with a local terminal located near the television receiver 1, the second QR code 50 displayed on the user terminal 2 held by the particular viewer M and the POS information Bd of the store terminal 40 that read the barcode 7 are transmitted to the second database 22 via the local terminal and the communication line.

Here, the second database 22 may process and store the viewer-specific program viewing information obtained from the first database 11. For example, the second database 22 may be equipped with a number of data processing terminals (not shown) and process and store the viewer-specific program viewing information Ud based on instructions from these data processing terminals (for example, personal computers). In this specification, the viewer-specific program viewing information Ud is referred to regardless of whether such processing has been performed. The data processing work is performed, for example, by an operator inputting information that is not stored in the timetable into a data processing terminal while watching a television program.

When a user (viewer) M carrying a user terminal 2 visits a specific store S and purchases a product, the information acquisition means C reads the information displayed on the user terminal 2, such as the second QR code 50 and barcode 7, with a reading terminal 3 for the store S's smartphone payment app, and performs payment. At this time, the transmission means D automatically transmits POS information including the user terminal 2 information to the service providing server 21.

The information system of the service providing server 21 reads the information of the second QR code 50, the bar code 7, etc. by using this coupon 6, and the comparison means E compares the program data with the POS information, and confirms that the viewer M has seen the program and come to the store S. In this way, the effectiveness of the commercial can be improved.

As another example of this embodiment, as shown in FIG. 5, a B-CAS card 51, which is a unique number for a television, is linked to an email address in advance, and the television is connected to the Internet, and the viewer can indicate which programs, commercials, and products they are interested in by pressing the d button, color buttons, etc. on the remote control 4.

In other words, when a television is connected to the Internet, a B-CAS card 51, which is a unique number for the television, is linked to an email address in advance, and by pressing a color button on the remote control, information is sent through the B-CAS card, and the television's program history for each viewer is stored in the first database 11 of the broadcast-related equipment, while the service providing server 21 links the program history for each viewer to the user's terminal. The service providing server 21 also has a downloading means for downloading coupons that record advantageous information including point information and discounts, etc., to the memory of the user's terminal via a communication line.

In addition, when the television is not connected to the Internet, the viewer operates the remote control to read a first QR code linked to program information displayed on the television screen of a broadcast program at the user terminal 2, and the access means A accesses the service providing server 21 linked to the first QR code via a communication line. The download means B downloads a coupon that records advantageous information including point information and discounts to the memory 36 of the user terminal 2 via the communication line.

The television program viewing history POS information linkage system according to the present invention is not limited to the above-described system, and can be modified as appropriate without changing the spirit of the system.

"QR Code" is a registered trademark of DENSO WAVE.

The television program viewing history POS information linkage system according to the present invention can be constructed industrially and can be sold and used commercially, and therefore the present invention is an invention that has economic value and can be used industrially.

A Access means B Download means C Information acquisition means D Transmission means E Verification means M Viewer (user)
NW Network S Store 1 Receiver (receiving device)
Reference Signs List 2 User terminal 4 Remote control 5 First QR code 6 Coupon 7 Barcode 10 Broadcast-related equipment 11 First database 12 CPU
13 Data transmission unit 21 Service providing server 22 Second database 23 CPU
24 Network communication control unit 35 CPU
36 Memory 37 Operation unit 38 Display unit 39 Transmitter/receiver unit 40 Store terminal 41 Data transmitter unit 42 Scanner 50 Second QR code

Claims (4)

In a system in which a user terminal that is watching television is connected to a service providing server via a communication line,
the user terminal has an access unit that reads a first QR code (registered trademark) displayed on a television screen of the television and accesses a service providing server linked to the first QR code via a communication line;
the service providing server includes a downloading means for downloading product description information, a coupon recording advantageous information including point information and/or discount information, and a second QR code and/or a barcode to a memory of the user terminal via the communication line, or for downloading information to be push-distributed to an email or an application;
A television program viewing history POS information linkage system comprising: an information obtaining means for, when a viewer visits a designated store to purchase a product, reading the second QR code and/or the barcode displayed on the display unit of the user terminal with a scanner of the store's terminal to obtain point information and special offer information including discounts, and a transmission means for transmitting POS information with user terminal information , which includes user terminal information that is information for identifying the user terminal, to the service providing server via a communication line, wherein the service providing server is further equipped with a comparison means for comparing program data stored in a first database of equipment related to broadcasting with the POS information with user terminal information sent from the store's terminal to confirm which user watched which program and purchased the product. 2. The television program viewing history POS information linking system according to claim 1, wherein the television is not connected to the communication line. The television program viewing history POS information linkage system of claim 1, further comprising : when the television is connected to the communication line , a B-CAS card, which is the television's unique number, is linked in advance to an email address; when a color button on a remote control associated with the television is pressed, information that the button has been pressed is sent to the service providing server via the B -CAS card; the television's viewing history is stored as program viewing history information in a database associated with the service providing server ; and the service providing server links the program viewing history information to the user terminal, and further comprises a second download means for downloading coupons recording advantageous information including point information and discounts, etc. , to the memory of the user terminal via the communication line. 4. The television program viewing history POS information linking system according to claim 3 , wherein the service providing server includes a second database that stores the program viewing history information and the POS information including the user terminal information in association with each other.

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