JP7628862B2 - Computer system and content viewing system - Google Patents

Description

The present invention relates to a computer system that controls the display of an action display body corresponding to a viewer's action on a viewer terminal.

Content viewing systems that provide a given content to multiple viewers simultaneously via a viewer terminal are popular. So-called video distribution services also fall into this category. The content provided is diverse, and includes not only pre-created videos, but also live broadcasts of musical performances, singing, acting, street performances, and gameplay. Viewers watch videos and live broadcasts online using viewer terminals such as smartphones and computers.

Among content viewing systems, viewer participation systems that have mechanisms for accepting viewer actions while viewing are particularly popular. Examples of viewer actions include posting text comments, inputting content ratings, and tipping (a function that allows viewers to send money to the distributor (content provider) as a token of appreciation or support).

Handling viewer actions is one of the major attractions of this content viewing system. There are several conventional techniques for handling viewer actions (see, for example, Patent Document 1 and Patent Document 2).

JP 2020-32180 A JP 2020-89716 A

Traditionally, viewer actions were something that viewers took individually.

The problem that this invention aims to solve is to provide a novel viewer action technology that differs from conventional viewer actions.

A first invention for solving the above-mentioned problems is a computer system that receives viewer actions from each viewer at each viewer terminal to which given entertainment content (hereinafter referred to as "content") is distributed, and controls the display of an action display body corresponding to the viewer action on the viewer terminal, comprising:
individual reception control means for receiving individual viewer actions from viewers (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the individual reception control unit 222 in FIG. 11, the individual viewer action reception data 662 in FIG. 15, and step S76 in FIG. 17);
an individual display object control means (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the individual display object control unit 224 in FIG. 11, step S78 in FIG. 17) for controlling the display of individual action display objects corresponding to the individual viewer actions received by the individual reception control means on the viewer terminal;
cooperation reception control means for receiving cooperative viewer actions from viewers (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the cooperation reception control unit 232 in FIG. 11, the cooperative action event management data 664 in FIG. 15, the cooperative viewer action reception data 666, and step S96 in FIG. 17);
The computer system includes a cooperative display object control means (e.g., control board 1150 in Figure 1, server processing unit 200s in Figure 10, content viewing management unit 210 in Figure 11, cooperative display object control unit 240 in Figure 11, step S130 in Figure 18) that accumulates and stores information about the cooperative viewer actions accepted by the cooperation acceptance control means, and controls the display of a cooperative action display object on the viewer terminal when certain activation conditions are met.

The "computer system" referred to here may refer to a single computer or may be realized by multiple computers working together.
"Content" includes, for example, entertainment such as gameplay (including e-sports), singing, musical instruments, acting, dancing, privately filmed videos, demonstrations of skills such as sports, accounts of experiences at campsites and tourist spots, etc. Of course, it also includes videos with themes such as news, education, enlightenment, and sharing of knowledge.

The second invention is a computer system of the first invention, in which the cooperative viewer action is a viewer action of approval for a given cooperative action event initiated by a given specific viewer.

According to the first or second invention, the computer system can receive individual viewer actions from the viewer and display individual action displays corresponding to the individual actions on the viewer terminal. In other words, it is possible to realize viewer actions for individuals similar to those of the conventional art.

In addition, the computer system of the first or second invention can receive cooperative viewer actions from viewers, store and store that information, and perform control to display a cooperative action display on the viewer terminal when a given activation condition is met. In other words, information related to viewing actions from multiple viewers can be stored, and when an activation condition is met, a cooperative action display that is different from the individual viewer actions can be displayed on the viewer terminal in parallel with the content being distributed.

By having multiple viewers cooperate, interest in viewer actions increases and a sense of unity can be fostered among viewers. This makes it possible to realize an innovative viewer action technology that can increase the appeal of the system as a content viewing system.

The third aspect of the present invention is a specific viewer selection means (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the specific viewer selection unit 216 in FIG. 11, the specific viewer account list 658 in FIG. 15, and step S14 in FIG. 17) for selecting the specific viewer from among the viewers;
The computer system of the second invention further comprises an execution start control means (e.g., control board 1150 in Figure 1, server processing unit 200s in Figure 10, content viewing management unit 210 in Figure 11, execution start control unit 228 in Figure 11, step S98 in Figure 17) for controlling the start of execution of the cooperative action event based on a request to execute the cooperative action event from the specific viewer, and the cooperation acceptance control means accepts the cooperative viewer action during the execution of the cooperative action event.

According to the third invention, the computer system can select a specific viewer who has special authority to request the execution of a cooperative action event.

The fourth invention is a computer system according to the third invention, in which the specific viewer selection means selects the specific viewer based on the acceptance history of the individual viewer actions or the acceptance history of the cooperative viewer actions.

According to the fourth invention, the computer system can, for example, realize the selection of a particular viewer taking into account the proactiveness of individual viewer actions.

The fifth invention is a computer system according to either the third or fourth invention, in which the specific viewer selection means selects the specific viewer based on viewer information of each viewer.

The "viewer information" includes, for example, gender, age, place of residence, occupation, etc. Of course, other personal information may also be included as appropriate.
According to the fifth aspect, the computer system can select specific viewers without bias in terms of, for example, age or sex.

A sixth invention is a computer system according to the fifth invention, in which the viewer information includes interest information of the viewer that is registered in advance for the content of the content, and the specific viewer selection means selects the specific viewer based on the interest information of each viewer.

"Interest information" is information about the subjects in which the viewer is interested. For example, if the content is a live singing video of an idol group, this would include information indicating which member of the idol group the viewer is more interested in, in other words, which member the viewer is more interested in than others. Also, if the content is a live broadcast of gameplay, this would include information such as which player or character appearing in the game the viewer is interested in. This would also include the degree of interest in different content categories that can be inferred from the viewing history of past content.

According to the sixth invention, the computer system can select specific viewers based on interest information related to the content. Therefore, by selecting people who are highly interested in the content as specific viewers, more appropriate people can be selected as specific viewers. Furthermore, if the content is a live singing video of an idol group, by selecting specific viewers so that the number of specific viewers is approximately the same for each group member, it is possible to prevent cooperative viewer actions from being biased toward specific members.

The seventh invention is a computer system according to any one of the third to sixth inventions, in which the specific viewer selection means selects the specific viewer from among the viewers by lottery.

According to the seventh invention, it is possible to utilize chance in the selection of a particular viewer, thereby bringing about diversity.

The eighth invention is a computer system according to any one of the third to seventh inventions, further comprising an activation condition setting means (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the activation condition setting unit 226 in FIG. 11, the cooperative action event management data 664 in FIG. 15, and steps S90 to S96 in FIG. 17) that sets the activation condition based on the setting operation of the specific viewer.

According to the eighth aspect of the invention, a particular viewer has the authority to decide under what circumstances a cooperative action event will be triggered. This allows for various arrangements of cooperative action events within the set range of trigger conditions, thereby increasing diversity.

The ninth invention is a computer system according to any one of the third to eighth inventions, further comprising a stop control means (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the stop control unit 236 in FIG. 11, steps S184 to S192 in FIG. 19) that stops the cooperative action event in response to a stop request from the specific viewer after the cooperative action event has started to be executed.

According to the ninth aspect of the invention, a specific viewer can obtain the authority to cancel a cooperative action event. For example, if there are far fewer other viewers than expected who are willing to cooperate with the cooperative viewer action, the specific viewer can cancel the cooperative action event.

The tenth invention is a computer system according to any one of the third to ninth inventions, further comprising an event introduction notification control means (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the event introduction notification control unit 230 in FIG. 11, step S100 in FIG. 18) that notifies the viewer terminal of introduction information about the cooperative action event, including identification information about the specific viewer related to the cooperative action event.

"Identification information of a specific viewer" includes, for example, a viewer's unique account (account name, user name), etc.

According to the tenth invention, the viewer can know the identification information of the specific viewer of the cooperative action event. This can encourage the viewer to make a decision such as "If this is a cooperative action event called for by (account name), I'll definitely participate," which is expected to have the effect of encouraging viewers to actively participate in cooperative viewer actions.

The eleventh invention is a computer system according to any one of the third to tenth inventions, further comprising a display mode setting means (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the display mode setting unit 242 in FIG. 11, the cooperative action display body definition data 520 in FIG. 13, step S162 in FIG. 21) for setting the display mode of the cooperative action display body based on the setting operation of the specific viewer.

According to the eleventh invention, a specific viewer can be involved in determining the display mode of the cooperative action display body.

A twelfth invention is a computer system according to any one of the first to tenth inventions, in which the cooperative display object control means displays the cooperative action display object in a display mode different from that of the individual action display object.

According to the twelfth invention, the computer system can bring diversity to viewer actions by differentiating the display manner of cooperative viewer actions between individual action display bodies and cooperative action display bodies, thereby increasing the interest of content viewing.

The thirteenth invention is a computer system according to any one of the first to eleventh inventions, in which the cooperative display control means changes the display mode of the cooperative action display based on the accumulated and stored information on the cooperative viewer actions.

According to the thirteenth aspect of the present invention, the computer system can, for example, change the display mode of a cooperative action display body related to a cooperative action event depending on how many viewers support and participate in that cooperative action event. This makes it possible to realize a novel viewer action technology that can bring diversity to cooperative action events and increase the interest of content viewing.

The 14th invention is a computer system according to any one of the first to thirteenth inventions, further comprising cooperation reception status notification control means (e.g., the reception status notification display 14 in FIG. 6, the cooperation reception status notification control unit 234 in FIG. 11, steps S116 to S118 in FIG. 18) for notifying the viewer terminal of the reception status, in which the activation conditions include a condition based on the reception status of the cooperative viewer action by the cooperation reception control means and a condition related to a deadline, and display object compulsion control means (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the display object compulsion control unit 244 in FIG. 11, the alternative display object data 529 in FIG. 13, step S260 in FIG. 19) for controlling the viewer terminal to display a display object different from the cooperation action display object if the conditions based on the reception status are not satisfied by the deadline.

According to the fourteenth invention, the computer system can notify the viewer terminal of the acceptance status of the cooperative viewer action to inform the viewer. If the acceptance status of the activation condition is not met within the deadline, the computer system can display a display object different from the cooperative action display object that would be displayed if the condition were met. The display object can clearly show whether or not the cooperation was successful.

The fifteenth invention is a computer system according to any one of the first to 114th inventions, further comprising a point granting means for granting points to the viewer according to the viewer action, the point granting means granting more points per viewer action for the cooperative viewer action than for the individual viewer action (e.g., the control board 1150 in FIG. 1, the server processing unit 200s in FIG. 10, the content viewing management unit 210, the point granting unit 250 in FIG. 11, step S274 in FIG. 19).

The 16th invention is a computer system according to any one of claims 1 to 15, further comprising a bonus granting means (e.g., the control board 1150 in Figure 1, the server processing unit 200s in Figure 10, the content viewing management unit 210, the bonus granting unit 252 in Figure 11, step S278 in Figure 19) that grants a bonus corresponding to the viewer action to the creator or rights holder of the content (hereinafter collectively referred to as "creator") and sets a bonus granting rate corresponding to the individual viewer action and a bonus granting rate corresponding to the cooperative viewer action to different bonus granting rates.

According to the fifteenth or sixteenth invention, the computer system can invite viewers to prioritize cooperative viewer actions over individual viewer actions.

The seventeenth invention is a content viewing system comprising a computer system according to any one of claims 1 to 16 (e.g., the server system 1100 in FIG. 1) and the viewer terminal.

According to the seventeenth aspect, it is possible to realize a content viewing system that can achieve the same effect as any one of the first to sixteenth aspects.

FIG. 1 is a diagram showing an example of the configuration of a content viewing system. FIG. 4 is a front view showing a configuration example of a user terminal. FIG. 1 is a diagram for explaining an example of content distribution and an example of viewer actions. FIG. 13 is a diagram for explaining cooperative viewer actions. FIG. 13 is a diagram for explaining an introduction of a cooperative action event for which event execution has been requested. FIG. 13 is a diagram for explaining notification of the acceptance status of a cooperative action event. 11 is a diagram for explaining the initiation of a cooperative action event when an initiation condition is satisfied. FIG. 13 is a diagram for explaining how to deal with a cooperative action event that is determined to be unsuccessful. FIG. 13 is a diagram for explaining the awarding of points and benefits in response to the execution of a viewer action. FIG. 2 is a functional block diagram showing an example of the functional configuration of the server system. FIG. 2 is a diagram showing an example of functional units included in a content viewing management unit. FIG. 4 is a diagram showing examples of programs and data stored in a server storage unit. FIG. 13 is a diagram showing an example of the data configuration of cooperative action display body definition data. FIG. 4 is a diagram showing an example of a data configuration of user management data. FIG. 4 is a diagram showing an example of the data structure of distribution management data. FIG. 4 is a functional block diagram showing an example of the functional configuration of a user terminal. 4 is a flowchart for explaining the flow of processing executed by a server system and a viewer terminal for content viewing. 18 is a flowchart continuing from FIG. 17 . 19 is a flowchart continuing from FIG. 18 . 11 is a flowchart illustrating the flow of a specific viewer selection process. 11 is a flowchart for explaining the flow of processing in the server system and the viewer terminal relating to activation procedure processing. 11 is a flowchart for explaining the flow of processing in the server system and the viewer terminal relating to a cancellation procedure process. 11 is a flowchart for explaining the flow of processing in the server system and the viewer terminal relating to the transfer procedure processing. FIG. 13 is a diagram showing a modification of the content viewing management unit. FIG. 13 is a diagram showing an example of a data configuration of a modified example of individual action display object definition data. A figure showing an example of the data configuration of performance display definition data.

The following describes examples of embodiments of the present invention, but it goes without saying that the forms to which the present invention can be applied are not limited to the following embodiments.

FIG. 1 is a diagram showing an example of the configuration of a content viewing system.
The content viewing system 1000 is a system that realizes a service that provides a user 2 via a network 9 with an opportunity to receive entertainment content (hereinafter simply referred to as content) and an opportunity to view the content.

The "content" referred to here includes not only entertainment such as gameplay, singing, musical instruments, acting, dancing, privately filmed videos, demonstrations of sports skills, accounts of experiences at campsites or tourist spots, but also content intended for news, education, enlightenment, sharing of knowledge, etc.

The content viewing system 1000 includes a server system 1100 and a user terminal 1500, which are connected to each other via a network 9 so that data communication between them is possible. In FIG. 1, three user terminals 1500 are shown, but in actual system operation, many more user terminals 1500 can access the server system 1100 at the same time.

The network 9 refers to a communication path that allows data communication. In other words, the network 9 includes a LAN (Local Area Network) such as a dedicated line (dedicated cable) for direct connection or Ethernet (registered trademark), as well as a communication network such as a telephone communication network, a cable network, or the Internet, and the communication method can be either wired or wireless.

The server system 1100 is a computer system having, for example, a main device 1101, a keyboard 1106, a touch panel 1108, and storage 1140, and a control board 1150 mounted on the main device 1101.

The control board 1150 is equipped with various microprocessors such as a CPU (Central Processing Unit) 1151, a GPU (Graphics Processing Unit), and a DSP (Digital Signal Processor), various IC memories 1152 such as a VRAM, RAM, and ROM, and a communication device 1153. Note that a part or all of the control board 1150 may be realized by an ASIC (Application Specific Integrated Circuit), an FPGA (Field-Programmable Gate Array), or a SoC (System on a Chip).

The server system 1100 realizes (1) a user management function for managing information related to user registration, etc., (2) a function for storing and managing data for realizing content distribution and distributing the content as video, and (3) a function related to viewer actions in response to the distributed content, by the control board 1150 performing calculations based on predetermined programs and data.

Of course, the server system 1100 may also realize functions other than these. For example, if one of the contents includes the distribution of gameplay, the server system 1100 may realize a game management function that controls the online game so that it can be played on the user terminal 1500.

Although the server system 1100 is depicted as if it were a single server device, it may be realized by multiple devices. For example, the (2) content distribution function and the (3) viewer action function may be realized by separate server devices connected online. For example, the server system 1100 may be configured to include multiple blade servers each of which is responsible for each function, and connected to each other via an internal bus for data communication. Furthermore, the location of the hardware constituting the server system 1100 does not matter. It may be configured such that multiple independent servers installed in separate locations communicate data via the network 9 to function as the server system 1100 as a whole.

The user terminal 1500 is a computer system used by the user 2 who has completed the registration procedure to use the content viewing system 1000 of this embodiment, and is an electronic device (electronic device) that can access the server system 1100 via the network 9. That is, when the user 2 becomes a distributor 2h, the user terminal 1500 functions as a distributor terminal 1500h used for content distribution. When the user 2 becomes a viewer 2v, the user terminal 1500 functions as a viewer terminal 1500v for viewing the content distribution.

FIG. 2 is a front view showing an example of the configuration of the user terminal 1500. As shown in FIG.
The user terminal 1500 includes a directional input key 1502, a button switch 1504, a touch panel 1506 that functions as an image display device and a touch position input device, an internal battery 1509, a speaker 1510, a microphone 1512, a camera 1520, a control board 1550, and a memory card reader 1542 that can read and write data from a memory card 1540 that is a computer-readable storage medium. In addition, a power button, a volume control button, etc. that are not shown are provided. In addition, an IC card reader that can read and write data contactlessly from an IC card type credit card or prepaid card that can be used to pay for the use of the content viewing system 1000 may be provided.

The control board 1550 is equipped with (1) a CPU 1551 and various microprocessors such as a GPU and a DSP, (2) various IC memories 1552 such as a VRAM, a RAM, and a ROM, (3) a wireless communication module 1553 for wireless communication with a mobile phone base station or a wireless LAN base station connected to the network 9, and (4) an interface circuit 1557.

The interface circuit 1557 includes (1) a driver circuit for the touch panel 1506, (2) a circuit for receiving signals from the directional input keys 1502 and the button switches 1504, (3) an output amplifier circuit for outputting audio signals to the speaker 1510, (4) an input signal generation circuit for generating an audio signal collected by the microphone 1512, (5) a circuit for inputting image data of an image captured by the camera 1520, and (6) a signal input/output circuit for the memory card reader 1542.

These elements mounted on the control board 1550 are electrically connected via a bus circuit or the like, and are connected so that data can be read and written and signals can be sent and received. A part or all of the control board 1550 may be configured using an ASIC, FPGA, or SoC. The control board 1550 stores programs and various data for realizing the functions of a user terminal in the IC memory 1552.

In this embodiment, the user terminal 1500 is configured to download programs and various setting data from the server system 1100, but it may also be configured to read them from a storage medium such as a memory card 1540 obtained separately.

The user terminal 1500 shown in Figs. 1 and 2 is a device known as a smartphone, but may be a computer such as a wearable computer, such as a smart watch or smart glasses, a portable game device, a tablet computer, or a personal computer. When multiple electronic devices are communicatively connected to perform one function, such as a combination of a smartphone and a smart watch communicatively connected to the smartphone, these multiple electronic devices can be considered as one user terminal 1500.

Figure 3 is a diagram for explaining an example of content distribution and an example of viewer actions. Distributor 2h is a user who wants to live-distribute himself/herself singing and dancing, and is a content provider. Distributor 2h can also be said to be the creator or rights holder of the content.

Distributor terminal 1500h of distributor 2h executes a distribution client program acquired from server system 1100 and communicates with server system 1100, enabling live distribution of video that combines images captured by camera 1520 with audio collected by microphone 1512. An original screen W2 showing the details of the content to be distributed is displayed on touch panel 1506 of distributor terminal 1500h.

The server system 1100 functions as a computer system that provides video (image of the original screen W2) provided from the distributor terminal 1500h to the viewer terminal 1500v of the viewer 2v, that is, as a video distribution server that live distributes content.

The viewer terminal 1500v is a user terminal 1500 of a user who will become the viewer 2v, and executes a viewing client program acquired from the server system 1100 to access the server system 1100.

The server system 1100 provides a list of deliverable content to the viewer terminal 1500v. The viewer 2v can view the live broadcast of the content by operating the viewer terminal 1500v and selecting the content he or she wishes to view from the list.

The viewer 2v can perform a "viewer action" on the content being viewed. A "viewer action" is an alternative action for expressing that the content has touched him/her. Specifically, the viewer actions include (1) a "comment" in which the viewer 2v inputs his/her thoughts at the time in text or voice, (2) a "rating" in which the viewer 2v selects his/her rating of the content being viewed from a predetermined rating scale (e.g., good/bad, 5-point rating, etc.), and (3) a "tipping" in which the viewer sends money to the distributor 2h as support, appreciation, or gratitude. Of course, the viewer action may omit one or more of these, or may include other types of actions, such as a combination of multiple types. In the following explanation, for ease of understanding, the viewer 2v will be described as performing a "tipping" as a viewer action.

The example of FIG. 3 shows individual viewer actions that the viewer 2v (2a) individually executes at any timing.
An individual viewer action is an action that the viewer 2v executes individually on the content itself. When the viewer terminal 1500v of the viewer 2v (2a) detects a predetermined individual viewer action setting start operation, it presents selectable types of individual viewer actions that can be executed and prompts the user to input the setting of the specific viewer action. In the example of FIG. 3, the type of individual viewer action is selected and set as "tipping". The setting of "tipping" includes setting a specific remittance amount (e.g., 100 yen) or selecting which of the "tipping items" purchased in advance through online shopping to use (consume).

When the setting is complete, the viewer terminal 1500v of viewer 2v (2a) transmits to the server system 1100 a request for a specific individual viewer action, along with information about the viewer account (user account of viewer 2v), the type of individual viewer action, and the content of the viewer action.

The server system 1100 distributes reflection information to the viewer terminal 1500v for displaying an individual action display body 6 corresponding to the received individual viewer action request within the content viewing screen W4. When the viewer terminal 1500v of each viewer 2v receives the reflection information, it superimposes the individual action display body 6 on the original screen W2 of the content being distributed. Similarly, when the distributor terminal 1500h receives the reflection information, it superimposes the individual action display body 6 on the original screen W2, thereby displaying a screen similar to the viewer screen.

The individual action display 6 has a unique display form depending on the type of individual viewer action. The example in FIG. 3 shows a coin as the display corresponding to "tipping", and is displayed as if a coin has been tossed into the screen. If the type of individual viewer action is "comment", an object displaying comment text is displayed as a display that flows across the screen. If the type of individual viewer action is "rating", a mark indicating the level of rating (e.g., a star mark, a thumbs-up mark) or a display in the form of a simple increase in the value of a rating counter is displayed.

FIG. 4 is a diagram for explaining the cooperative viewer action.
A cooperative viewer action is a viewer action that cooperates with and supports a multi-viewer participation event that is realized by multiple viewers 2v cooperating and collaborating with each other, and originates from a specific viewer initiating a cooperative action event. Therefore, a cooperative viewer action can be said to be an action that shows a willingness to support a viewer action by a specific viewer.

The specific viewers are selected from among the viewers 2v based on a given selection algorithm. Alternatively, the content distributor 2h may arbitrarily select them from among the viewers 2v.

The server system 1100 transmits a signal to the viewer terminal 1500v of the viewer 2v selected as a specific viewer to notify him/her that he/she has been selected as a specific viewer. When the viewer terminal 1500v of the viewer 2v (2a) selected as a specific viewer receives this signal, it displays a specific viewer notification display 10 on the content viewing screen W6 to notify him/her that he/she has been selected as a specific viewer, and informs the viewer 2v (2a) that he/she has the authority to initiate a cooperative action event.

The specific viewer notification display 10 also serves as an operation icon for starting an event setting operation. When the specific viewer notification display 10 is touched, the viewer terminal 1500v assumes that a specific event setting start operation has been input, and displays the event setting screen 20.

The event setting screen 20 includes an event name setting section 21 for inputting the text name of the cooperative action event to be initiated, an event type setting section 22, a display mode type setting section 23, a first activation condition setting section 24, a second activation condition setting section 25, and an execution request operation icon 26.

The event type setting unit 22 selects and sets the type of cooperative action event to be initiated. Specifically, the viewer 2v (2a) touches the menu icon 27 corresponding to the setting unit to display selectable types (e.g., "tipping," "comments," "ratings," etc.) and selects one of them. In the example of FIG. 4, "tipping" has been selected.

The display mode type setting unit 23 sets the type (category) of the display mode of the display body to be displayed on the content viewing screen in relation to the cooperative action event to be initiated. One or more display mode types are prepared in advance for each event type ("tipping," "comments," "ratings"), and a selection of types can be displayed by touching the menu icon 27 corresponding to the setting unit. Details of the display mode actually applied change depending on the reception status, such as the number of collaborators for the cooperative action event to be initiated and the content of the cooperation, as described below. The display mode type setting unit 23 sets the general direction of the display mode, rather than the details.

The example in Figure 4 shows a type of display in which coin-shaped displays, the number of which corresponds to the number of contributors to the cooperative action event and the amount of tipping, flow from the right to the left of the screen in a wave-like pattern (named "wave tipping"). The actual display mode will vary depending on the number of contributors and the amount of tipping, with details such as the color, size, movement, and number and type of additional display effects such as sparkle of the coin-shaped displays changing accordingly.

Other examples of the display type of "tipping" can be a type in which coin-shaped displays corresponding to the number of contributors and the amount of tipping are displayed across the screen, a type in which tipping displays are continuously thrown onto the screen one after another without interruption, a type in which tips are displayed in a giant coin-shaped display that brings all the tips together, a type in which tips are displayed in a jewel-shaped display, and so on.

Examples of the display type of "comments" can be a type that displays a huge comment display (larger than the comment display for individual viewer actions) that is sized according to the number of contributors, a type that displays comments entered by contributors one after another on a long banner, a type that displays comments set by specific viewers like a banner and switches between contributors' accounts one after another, and so on.

Examples of the types of "rating" display formats include a type that displays a giant star mark or a thumbs-up mark (larger than the display of the ratings for individual viewer actions) whose size corresponds to the total rating of the collaborators, or a type in which a character appears on the screen and gives a thumbs-up, and so on.

The first activation condition setting unit 24 sets the conditions (activation conditions) that must be met to activate a cooperative action event to be initiated, and sets the conditions regarding the acceptance status and participation status of cooperative viewer actions (operations to express intention to cooperate/agree and set the content of cooperation) for the cooperative action event. By operating the corresponding menu icon 27, options are displayed, and a specific viewer, viewer 2v (2a), selects and sets one of the options. In the example of Figure 4, the total amount of "tipping" is specified as the activation condition.

When the event type setting section 22 is selected as "tipping," the menu icon 27 can be touched to display options for the total amount of "tipping." In the example of FIG. 4, "reached 10,000 yen" is displayed, but other amounts such as "reached 1000 yen" and "0 yen (not set)" may also be included as options.

The options in the first activation condition setting unit 24 can also include options that include an activation condition regarding the number of supporters, such as "1000 supporters." For example, options that combine multiple conditions with AND, such as "1000 supporters" and "reaching ¥10,000" or "1000 supporters" and "¥0," can also be included.

Incidentally, the "supporter" in this case is a viewer 2v who expresses their support and makes a "tipping" action as a cooperative act. On the surface, they appear to be doing the same thing as a viewer 2v who makes a "tipping" as an individual viewer action, but they are actually event participants who support a given cooperative action event initiated by a given specific viewer.

When the event type setting section 22 is selected as "comment", touching the menu icon 27 displays options for the number of comments that will be the activation condition. The options include not only a simple option for the number of comments, such as "50 comments reached", but also options that combine multiple conditions with AND, such as "50 supporters" and "50 comments reached", or "10 supporters" and "100 characters or more". Incidentally, the "supporter" in this case is a viewer 2v who makes a "comment" as a cooperative action. Although it may appear that they are doing the same thing as a viewer 2v who makes a "comment" as an individual viewer action, they are an event participant who supports a given cooperative action event initiated by a given specific viewer.

When the event type setting section 22 is selected as "rating", touching the menu icon 27 displays options for the number of ratings that will be the activation condition. The "rating" viewer action only requires the user to input the operation to rate, and does not require additional elements such as the payment associated with tipping, the consumption of items, or the entry of comments. Therefore, the options for the number of ratings that will be the activation condition are options for the number of viewer actions that simply indicate support for the cooperative action event (simple number of supporters).

The second activation condition setting unit 25 sets the activation conditions for the cooperative action event to be initiated, and the conditions for the activation operation to execute (activate) the cooperative action event when the activation conditions are met. By operating the corresponding menu icon 27, options are displayed, and the specific viewer, viewer 2v (2a), selects and sets one of the options. In the example of FIG. 4, the specific viewer who initiated the event is set to be able to activate it at any timing. Other possible settings include a timer type that is activated a predetermined time after the start of the event, an immediate type that is activated immediately when the acceptance status condition set by the first activation condition setting unit 24 is satisfied, and a random type that is activated at random timing.

The triggering condition is automatically set to the condition regarding the period during which cooperation and support for the cooperative action event is sought, i.e., the "event period." The period may be set appropriately, for example, between a few minutes and about 10 minutes. Of course, a third triggering condition setting section for setting the event period may be added to the event setting screen 20, and the specific viewer who initiated the event may set the event period himself.

When the various settings have been completed, the viewer 2v (2a), who is a specific viewer, operates the execution request operation icon 26 to complete the setting of the cooperative action event.
When the execution request operation icon 26 is operated, the viewer terminal 1500v of a specific viewer, viewer 2v (2a), sends to the server system 1100 a request to execute a specified cooperative action event, along with information about the viewer account of the specific viewer and the content set on the event setting screen 20.

FIG. 5 is a diagram for explaining an introduction of a cooperative action event for which an execution request has been made.
When the server system 1100 receives a cooperative action event execution request from a viewer terminal 1500v of a particular viewer, the server system 1100 stores information about the cooperative action event and the contents of the event. Then, the server system 1100 controls to introduce the cooperative action event to the viewer 2v.

The referral destination is the viewer 2v (2c) who has been selected as a viewer available to cooperate.
A viewer who can cooperate is selected from all viewers 2v of the content by a given algorithm. When the viewer terminal 1500v of the viewer who can cooperate receives a notification from the server system 1100 that the viewer is a viewer who can cooperate, the viewer terminal 1500v displays a viewer who can cooperate notification display 12 on the content viewing screen W8 to notify the viewer 2v (2c).

The notification that the viewer is available to cooperate includes introductory information about the event (including information about the content of the cooperative action event whose event period has not yet ended).
The cooperative viewer notification display 12 also serves as an introduction information display operation icon for displaying introduction information about cooperative action events. When the viewer terminal 1500v detects a touch operation on the cooperative viewer notification display 12, it assumes that an introduction information display operation has been performed, displays the introduction information display section 30 based on the event introduction information received together with the cooperative viewer notification, and obtains the relevant information from the server system 1100 to display an overview display 32 for each cooperative action event.

The summary display 32 conveniently displays an overview of the cooperative action event (e.g., the event name and the initiator's viewer account, etc.), and also serves as a detail display operation icon for separately displaying the details. When any of the summary displays 32 is selected, the viewer terminal 1500v displays a detail display 40 of the corresponding cooperative action event.

The detailed display 40 includes a remaining time display 41, an event name display section 42, a display mode type display section 43, an activation condition display section 44, a reception status display section 45, a cooperation content setting section 46, and an execution request operation icon 47.

The remaining time display 41 shows the remaining time for accepting cooperation/participation in the cooperative action event.

The reception status display unit 45 displays information indicating the reception status of cooperative viewer actions to date (e.g., the number of contributors, the total amount of donated tips, etc.).

The cooperation content setting unit 46 accepts the selection and setting of the content of cooperation offered by the viewer 2v (2c) who is a viewer who is willing to cooperate. The content displayed in the cooperation content setting unit 46 (content that can be set or selected) changes automatically depending on the event type of the cooperative action event. In the example of Figure 5, the event type is "tipping," so the amount of tipping that the viewer who is willing to cooperate would like to give (or the tipping item to be used) can be input in the cooperation content setting unit 46.

The execution request operation icon 47 is an operation input icon for executing a viewer action to show support for a cooperative action event initiated by a specific viewer (the event selected and displayed in the detailed display 40). The cooperation content setting section 46 indicates the specific cooperation content associated with the support.

When the execution request operation icon 47 is operated, the viewer terminal 1500v of the viewer who can cooperate transmits a predetermined cooperation request (indicating the intention to cooperate and participate in the cooperative action event) to the server system 1100, along with the viewer account of the collaborator, the event name of the cooperative action event in which cooperation will be conducted, and information indicating the content selected and set in the cooperation content setting unit 46. The server system 1100 receives this and accumulates and stores it as acceptance information related to the cooperative viewer action.

FIG. 6 is a diagram for explaining notification of the acceptance status of a cooperative action event.
The server system 1100 distributes information on the acceptance status of the cooperative action event currently being executed to the viewer terminal 1500v at a given timing (for example, every few seconds).

The "reception status information" includes the number of contributors, the fulfillment rate of the reception results against a threshold value that is the triggering condition (e.g., the target amount of tips) (e.g., the ratio of the total amount of tips received in cooperation to the target amount of tips), the remaining time of the event period, etc. Multiple types of information may be displayed by switching periodically.

When the viewer terminal 1500v receives the reception status information, it visually displays the contents on the reception status notification display 14. In the example of FIG. 6, the reception status notification display 14 is illustrated as a bar graph display, but this is not limited to this. Depending on the information to be displayed, the display method can be set appropriately, such as a numerical display, a pie chart display, a red, blue, and yellow color display like a traffic light, or a text display.

A specific viewer 2v (2a) and a viewer 2v (2c) who is a viewer who can cooperate can look at the reception status notification display 14 to roughly predict whether or not a cooperative action event that they have initiated or are cooperating in will occur, and can decide whether or not to add further cooperation.

FIG. 7 is a diagram for explaining the triggering of a cooperative action event when the triggering condition is satisfied during the event period.
When a cooperative action event is being executed (during the event period) and the conditions for initiating the event are met, the server system 1100 transmits a predetermined initiation readiness notification to the viewer terminal 1500v of the specific viewer who initiated the cooperative action event.

The viewer terminal 1500v of the specific viewer receives this and changes the reception status notification indicator 14 displayed on the content viewing screen W6 to an activation possible notification indicator 16. Viewer 2v (2c), who is a specific viewer, knows that the cooperative action event he or she initiated can be successfully activated when the activation possible notification indicator 16 is displayed, and inputs an activation operation at any time on his or her own viewer terminal 1500v.

When the viewer terminal 1500v of the specific viewer, viewer 2v (2c), detects the activation operation input, it transmits the specific viewer's account along with a predetermined activation request to the server system 1100.

The server system 1100 receives these and displays the display object related to the corresponding cooperative action event. That is, the server system 1100 determines a specific display mode according to the reception status of cooperative viewer actions for the event from among the display mode types set in the display mode type setting unit 23 (see FIG. 4). Then, it distributes reflection information including information for displaying the cooperative action display object 7 in the determined display mode.

When the viewer terminal 1500v of each viewer 2v and the distributor terminal 1500h of the distributor 2h receive the reflection information, they display a content viewing screen W10 in which the cooperation action display 7 is superimposed on the original screen W2 (see FIG. 3) of the content being distributed. In the example of FIG. 7, a number of coin-shaped display objects corresponding to the total amount of tips received from the contributors are displayed flowing from the right to the left of the screen in a wave pattern.

This cooperative action display object 7 is more showy and large-scale than the individual action display object 6 .
At actual idol live events, fan clubs often send their idols cheers with a large impact, such as waving or hanging banners, which is not possible with individual cheers. The cooperative action display 7 has the same effect as or even greater than that cheering.

And by successfully completing the display of the cooperative action display 7, the specific viewer 2v (2a) and the cooperating viewer 2v (2c) share and empathize with a sense of accomplishment and solidarity, enhancing their mood to watch the content distribution. This encourages further cooperative action events to be initiated and cooperation and support for them (cooperative viewer action), and becomes a source of the content viewing system 1000 providing a more satisfying user experience than other distribution systems.

On the other hand, the server system 1100 recognizes an event whose activation conditions are not met during the execution of a cooperative action event as "unsuccessful" and transmits a specified non-successful notification to the viewer terminal 1500v of the specific viewer who initiated the cooperative action event.

The viewer terminal 1500v of the specific viewer receives this and displays the failure notification display 17. The failure notification display 17 also serves as an operation icon that displays options for dealing with the failed cooperative viewer action, and when the specific viewer touches the failure notification display 17, the viewer terminal 1500v displays the options for dealing with the failed cooperative viewer action and allows the specific viewer to select one.

Figure 8 is a diagram explaining how to deal with a cooperative action event that is determined to be unsuccessful. There are three options for dealing with unsuccessful events: "Cancel," "Force execution," and "Transfer."

"Cancel" is an option that will treat the cooperation action event as if it did not occur because the conditions for its activation were not met, and will not display the cooperation action display 7 related to that event.

Specifically, when viewer 2v (2a), who is a specific viewer, selects "cancel" from the response options, the viewer terminal 1500v of the specific viewer transmits the response selection result of "cancel" to the server system 1100. Upon receiving this, the server system 1100 transmits a cancellation notification to the viewer terminal 1500v of the collaborator of the cooperative action event (a viewer who is available to cooperate and has already accepted a cooperative viewer action related to the event).

The viewer terminal 1500v of the viewer who is willing to cooperate receives this and displays the cancellation notification display 18 on the content viewing screen W12. The collaborators in the event are then informed that the cooperative action event in which they cooperated has ended in failure. Note that if a cooperative action event in which the cooperation content is "tipping" is cancelled, no charges will be made for the tipping or the tipping item will be consumed.

"Force Execution" is an option that, even if the conditions for activation are not met, will cause some kind of display to appear, even if it is a different display from the originally desired cooperative action display 7, as a small reward for the collaborator's cooperation and support of the event.

Specifically, when viewer 2v (2a), who is a specific viewer, selects and inputs "force execution" from the options for the response, the viewer terminal 1500v of the specific viewer transmits the response selection result of "force execution" to the server system 1100. Upon receiving this, the server system 1100 executes the charge related to the tip (or consumes the tip item) and controls the display of the alternative cooperation action display 8 on the content viewing screen W12.

The alternative cooperation action display 8 is a display that is less large and flashy than the cooperation action display 7 that would have been displayed originally when the cooperation action event was triggered. Note that in the case of "forced execution," the amount charged or the amount of items consumed may be discounted.

"Transfer" is an option that has a completely different meaning from "Cancel" or "Force Execution". The specific viewer who was the original initiator thinks it is okay to "cancel" the event since it failed to activate, but if there is someone who wants to take over the cooperative action event by making up for the missing activation conditions within the specified time limit, then this option is open to them. The time limit is a condition regarding the time counted from the end of the event period of the cooperative action event.

Specifically, when viewer 2v (2a), who is a specific viewer, selects and inputs "transfer", the viewer terminal 1500v of the specific viewer transmits the result of the selection of how to handle "transfer" to the server system 1100. The server system 1100 receives this, sets the transfer charge (transfer conditions required for transfer; additional charge amount), and transmits a transfer acceptance notification to the viewer terminal 1500v of viewer 2v (2c), who is a collaborator in the cooperative action event.

The viewer terminal 1500v of the collaborating viewer 2v (2c) receives the notification and displays the transfer acceptance display 19. The transfer acceptance display 19 informs the collaborating viewer 2v (2c) that the cooperative action event has ended in failure, and that the person who has paid the transfer fee can become the new right holder of the cooperative action event in place of the original initiator.

When the collaborating viewer 2v (2c) inputs an operation corresponding to the transfer charge, the viewer terminal 1500v transmits the viewer account together with a predetermined transfer request.
The server system 1100 receives this and executes the transfer charge (or consumption of a tip item equivalent thereto, etc.). Then, the server system 1100 transmits an activation possible notification to the viewer terminal 1500v of the viewer 2v (2c) who is the new initiator to whom the transfer has been made, in the same manner as when the activation condition is satisfied, and displays the cooperation action display body 7 of the corresponding cooperation action event on the content viewing screen W14 in response to the activation operation. Rather than enabling the viewer 2v (2c) who is the new initiator to whom the transfer has been made to be able to perform the activation operation, the event period may be extended by a predetermined period by the transfer, making it possible to accept further cooperation (cooperative viewer action).

FIG. 9 is a diagram for explaining the awarding of points and benefits in association with the execution of a viewer action.
The server system 1100 exercises control to award points to a viewer 2v who has performed a viewer action, and to award a privilege to a distributor 2h of the content for which the viewer action has been taken.

The purpose of use of "points" can be set appropriately. For example, they may be available as payment for using services provided by the content viewing system 1000. They may also be available to purchase game items, or as payment for individual viewer actions. The "benefits" vary depending on the type of viewing action. For example, in the case of "tipping," the "benefits" are a share of the tip amount. In the case of "comments," points may be awarded, or a predetermined amount may be awarded per comment. In the case of "ratings," a predetermined number of points or a predetermined amount may be awarded each time the total rating increases by a predetermined unit value.

FIG. 9(1) shows an example of the awarding of points and benefits associated with an individual viewer action, and FIG. 9(2) shows an example of the awarding of points and benefits associated with a cooperative viewer action.
As is clear from comparing these, the points awarded for individual viewer actions are set smaller than the points awarded for cooperative viewer actions. Also, the value of the benefit awarded for individual viewer actions is set lower than the value of the benefit awarded for cooperative viewer actions.

When giving points to a viewer 2v who is the performer of a cooperative viewer action, the number of points given to the initiator viewer 2v (2a) may be set to be greater than the number of points given to the collaborating viewer 2v (2c). Also, the number of points may be set to be greater the greater the amount of the contributed tip.

Next, the functional configuration will be described.
FIG. 10 is a functional block diagram showing an example of the functional configuration of the server system 1100.
The server system 1100 includes an operation input unit 100s, a server processing unit 200s, a sound output unit 390s, an image display unit 392s, a communication unit 394s, and a server storage unit 500s.

The operation input unit 100s is a means for inputting various operations for managing the server. This corresponds to the keyboard 1106 and touch panel 1108 in FIG. 1.

The server processing unit 200s is realized by electronic components such as processors that are arithmetic circuits, such as a CPU, GPU, ASIC, FPGA, etc., as well as IC memory, and controls the input and output of data between each functional unit, including the operation input unit 100s and the server storage unit 500s. It performs various types of arithmetic processing based on predetermined programs and data, operation input signals from the operation input unit 100s, data received from the user terminal 1500, etc., and performs integrated control of the operation of the server system 1100.

The server processing unit 200s includes a user management unit 202, an online shopping management unit 204, a content viewing management unit 210, a timing unit 280s, a sound generation unit 290s, an image generation unit 292s, and a communication control unit 294s. Of course, other functional units may also be included as appropriate.

The user management unit 202 performs processing related to user registration procedures and storage management of various information linked to user accounts. Specifically, the user management unit 202 performs the following tasks: (1) assigning unique user accounts to registered users, (2) storing and managing personal information for each user account, (3) managing owned tipping items, (4) managing content viewing history, (5) managing viewer action history, etc. In addition, the unit may also perform storage management of game-related save data, etc.

The online shopping management unit 204 is responsible for controlling online shopping, and can be realized by appropriately utilizing known online shopping technology. In this embodiment, various types of tipping items can be purchased through online shopping. When a tipping item is used as a viewer action, the purchased and held tipping item is consumed. Note that items for sale in online shopping can also be set as appropriate other than the above.

The content viewing management unit 210 performs various controls to acquire content data to be distributed from the distributor terminal 1500h of the distributor 2h, to distribute content to the viewer terminal 1500v of each viewer 2v, and to accept viewer actions from each viewer 2v and to display action display bodies corresponding to the viewer actions on the viewer terminal 1500v.

FIG. 11 is a diagram showing an example of functional units included in the content viewing management unit 210. As shown in FIG.
The content viewing management unit 210 has a viewer reception unit 214, a specific viewer selection unit 216, a specific viewer notification control unit 218, an individual reception control unit 222, an individual display object control unit 224, an activation condition setting unit 226, an execution start control unit 228, an event introduction notification control unit 230, a cooperation reception control unit 232, a cooperation reception status notification control unit 234, a cancellation control unit 236, a specific viewer change unit 238, a cooperation display object control unit 240, a point allocation unit 250, and a privilege allocation unit 252.

The viewer reception unit 214 receives viewers 2v who wish to receive content.

The specific viewer selection unit 216 selects specific viewers from among the viewers accepted by the viewer acceptance unit 214. Specifically, the specific viewer selection unit 216 makes the selection based on at least one of the acceptance history of individual viewer actions, the acceptance history of cooperative viewer actions, and viewer information of each viewer (including interest information. Interest information is information about the viewer's interests that are registered in advance for the content of the content to be viewed). In addition, the specific viewer selection unit 216 selects some of the specific viewers by lottery from among the viewers.

The specific viewer notification control unit 218 controls the viewer terminal 1500v of the specific viewer to notify the viewer that he or she is a specific viewer.

The individual reception control unit 222 receives individual viewer actions from viewers.

The individual display control unit 224 performs control to display individual individual action display units 6 corresponding to the individual viewer actions accepted by the individual reception control unit 222 on the viewer terminal 1500v.

The triggering condition setting unit 226 sets the triggering conditions for the cooperative action event based on the setting operations of a specific viewer.

The execution start control unit 228 controls the start of execution of a cooperative action event based on a request to execute the cooperative action event from a specific viewer. In other words, it starts timing the event period and starts accepting cooperative viewer actions for the cooperative action event.

The event introduction notification control unit 230 controls the notification of introduction information for the cooperative action event, including the identification information of the specific viewer related to the cooperative action event, to the viewer terminal. In this embodiment, the activation condition is displayed in the activation condition display unit 44 in the detailed display 40 of the introduction information display unit 30, so the event introduction notification control unit 230 functions as an activation condition notification control unit 231 that notifies the viewer terminal 1500v of the activation condition.

The cooperation acceptance control unit 232 accepts cooperative viewer actions from viewer 2v while a cooperative action event is being executed. The cooperation acceptance control unit 232 also has a cooperation-capable viewer selection unit 233 that selects from among viewers 2v viewers capable of cooperation who are to receive cooperative viewer actions, and accepts cooperative viewer actions from viewers capable of cooperation.

The cooperation reception status notification control unit 234 notifies the viewer terminal 1500v of the reception status of the cooperation viewer action by the cooperation reception control unit 232.

After the cooperative action event has started, the cancellation control unit 236 cancels the cooperative action event in response to a cancellation request from a specific viewer.

The specific viewer change unit 238 performs specific viewer change processing to set a viewer 2v who has performed a cooperative viewer action that satisfies a given transfer condition during the execution of a cooperative action event as a new specific viewer related to the cooperative action event. Specifically, the specific viewer change processing is performed by determining whether the cooperative viewer action involves a charge that satisfies the transfer condition (or the consumption of a payment medium such as an item equivalent to a charge). The transfer condition is a condition related to a charge (transfer charge condition). In this embodiment, the transfer condition (transfer charge condition) is that a charge is made to cover the shortfall in the activation condition at the end of the event period.

The cooperative display object control unit 240 stores and stores information on cooperative viewer actions accepted by the cooperation reception control unit 232, and when a given activation condition is met, performs control to display the cooperative action display object 7 on the viewer terminal 1500v in a display mode different from that of the individual action display object 6. The cooperative display object control unit 240 includes a display mode setting unit 242 and a display object forced control unit 244.

The display mode setting unit 242 sets the display mode of the cooperative action display body 7 based on the setting operation of a specific viewer. The display mode setting unit 242 (cooperative display body control unit 240) then changes the display mode of the cooperative action display body 7 based on the accumulated and stored information of the cooperative viewer action. This corresponds to the point that the type of the cooperative action display body 7 is determined by the setting operation in the display mode type setting unit 23 (see Figure 4), and the details of the display mode change depending on the acceptance status of cooperation in the cooperative viewer action.

The display object forced control unit 244 performs control to display a display object other than the cooperation action display object 7 on the viewer terminal if the conditions based on the reception status are not met by the deadline. This corresponds to the control related to the display of the alternative cooperation action display object 8 (see FIG. 8).

The point allocating unit 250 awards points to the viewer according to the viewer action. Specifically, more points are awarded per viewer action for a cooperative viewer action than for an individual viewer action.

The reward granting unit 252 grants rewards according to viewer actions to the content creator or rights holder (collectively referred to as "creator" below). Specifically, the reward granting rate according to individual viewer actions and the reward granting rate according to cooperative viewer actions are different.

The timing unit 280s uses the system clock to measure the current date and time, time limit, etc.

The sound generation unit 290s is realized by executing an IC or software that generates or decodes audio data, and generates or decodes audio data such as operation sounds, sound effects, background music, and voice calls related to system management of the server system 1100 and content viewing and listening. Then, audio signals related to system management are output to the sound output unit 390s.

The sound output unit 390s emits an audio signal. In the example of FIG. 1, this corresponds to a speaker (not shown) provided on the main device or touch panel 1108.

The image generation unit 292s generates an image to be displayed on the image display unit 392s and outputs the image signal. This corresponds to part of the function of generating screens related to system management of the server system 1100 and various screens related to content viewing, etc. (or data for displaying them on the user terminal 1500).

The image display unit 392s is realized by a device that displays images, such as a flat panel display, a head-mounted display, or a projector. In the example of FIG. 1, this corresponds to the touch panel 1108.

The communication control unit 294s executes data processing related to data communication and realizes data exchange with external devices via the communication unit 394s.

The communication unit 394s connects to the network 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a jack for a wired communication cable, a control circuit, etc. In the example of FIG. 1, it corresponds to the communication device 1153.

The server storage unit 500s stores programs and various data for implementing various functions for the server processing unit 200s to comprehensively control the server system 1100. It is also used as a working area for the server processing unit 200s, and temporarily stores the results of calculations executed by the server processing unit 200s according to various programs. This function is implemented, for example, by IC memory such as RAM or ROM, magnetic disks such as hard disks, optical disks such as CD-ROMs or DVDs, online storage, etc. In the example of Figure 1, this corresponds to storage media such as IC memory 1152 and hard disks mounted on the main unit, and storage 1140.

FIG. 12 is a diagram showing an example of programs and data stored in the server storage unit 500s.
The server storage unit 500s in this embodiment stores a server program 501, a distribution client program for distribution 503, a viewing client program for distribution 505, individual action display object definition data 510, cooperative action display object definition data 520, point setting data 540, benefit setting data 542, user management data 600, content registration data 630, distribution management data 650, and a current date and time 900. The server storage unit 500s also stores other programs and data (e.g. timers, counters, various flags, etc.) as appropriate.

The server program 501 is a program that is read and executed by the server processing unit 200s to realize the functions of the user management unit 202, the online shopping management unit 204, and the content viewing management unit 210.

The distribution client program 503 for distribution is provided to the user terminal 1500, which is the distributor terminal 1500h, and is an original client program that realizes functions related to creating content that will be distributed and executed, registering it in the server system 1100, and live distribution.

The delivery viewing client program 505 is provided to the user terminal 1500, which becomes the viewer terminal 1500v, and is an original client program that, when executed, realizes various functions relating to viewing on the viewer terminal 1500v.
These client programs may be provided as a single application program.

Individual action display body definition data 510 is prepared for each type of individual action display body 6. One individual action display body definition data 510 stores the applicable individual viewer action type to which the definition data applies, the applicable individual viewer action content to which the definition data applies (e.g., tip amount range, comment character count, evaluation point range, etc.), and display body data for realizing the display of the individual action display body 6.

Cooperative action display object definition data 520 is prepared for each type of cooperative action display object 7. As shown in FIG. 13, for example, one cooperative action display object definition data 520 includes an applicable event type 521 indicating the type of viewer action to which the definition data applies, an applicable display mode type 523 indicating the display mode type to which the definition data applies, multiple display mode candidate data 524, and alternative display object data 529 for realizing the display of an alternative cooperative action display object 8.

Display mode candidate data 524 is prepared for each display mode that can be changed within the type indicated by applied display mode type 523, and each data is stored in association with candidate selection requirements 525 and display object data 528. Candidate selection requirements 525 are written by combining one or more sub-conditions with AND or OR. Sub-conditions can be set as appropriate, and examples of the sub-conditions that can be used include a number of collaborators condition 526 and a cooperation content condition 527. The former is a condition that must be met for the number of viewers who are willing to cooperate and whose cooperation is accepted during the execution of a cooperative action event. The latter is a condition for the content of the cooperation accepted during the execution of a cooperative action event, for example, if it is "tipping," the total amount of tipping and the type and number of tipping items.

The cooperative action display body 7, which is displayed using the display body data 528, is set to be larger and more attractive the higher the difficulty of achieving the candidate selection requirements 525.

Returning to FIG. 12, point setting data 540 is data that defines the points to be awarded to the viewer 2v, who is the performer, in response to the execution of a viewer action, and there is setting data prepared for each type of individual viewer action, and setting data prepared for each type of cooperative action event. The points awarded for one viewer action are set so that the points awarded for the latter (corresponding to "100p" in FIG. 9(2)) are greater than the points awarded for the former (corresponding to "10p" in FIG. 9(1)).

The bonus setting data 542 is data that defines the bonus granted to the distributor 2h of the distributed content in response to the execution of a viewer action. Specifically, it includes the bonus grant rate when an individual viewer action is executed and the bonus grant rate when a cooperative viewer action is executed. The bonus grant rate is set so that the bonus grant rate for cooperative viewer actions is higher than that for individual viewer actions.

User management data 600 is prepared for each registered user, and various information linked to the user is stored. One piece of user management data 600 includes, for example, as shown in FIG. 14, a unique user account 601 including a user ID, viewer information 602, number of owned points 610, distributor information 612, owned benefits 616, individual viewer action history data 617, and cooperative viewer action history data 618. Of course, other data than these may also be included as appropriate.

The viewer information 602 stores personal information about the user, the usage status of the content viewing system 1000 as the viewer 2v, information entered and declared based on a predetermined declaration procedure when viewing content, etc. For example, the viewer information 602 includes a viewer account 603 (e.g., a handle name), a registered channel ID 604 registered as a favorite among distribution channels, a VIP registration ID 605 indicating that the user has been certified as a VIP based on past viewing history and viewer action records, interest information 606, etc.

Interest information 606 is information about the user's preferences, favorites, etc. Specifically, this would include the broadcaster account of a favorite broadcaster 2h, if broadcaster 2h is an idol group, the name of a member of the group that the user is favored among, which member is the subject of interest, and favorite game titles.

The number of points held 610 indicates the balance of points granted to the user upon execution of a viewing action.

Distributor information 612 stores information set when the user uses the system as a distributor 2h, or information indicating the usage status. Specifically, this includes a creator account 613 (e.g., a handle name) which is the name as the distributor 2h (which may be different from the user account), a content ID list 614 for identifying the content provided for distribution, and an owned channel ID 615.

The owned benefits 616 stores information about the benefits that the user has received as a broadcaster 2h. In this embodiment, the remaining amount received by the user out of the amount of "tipping" performed as a viewer action is stored.

Individual viewer action history data 617 is created and saved each time the user performs an individual viewer action. One individual viewer action history data 617 stores, for example, a distribution content ID indicating for which content distribution the action was performed, the date and time of execution, the type of individual viewer action, and the details of the individual viewer action. Of course, data other than these may also be stored as appropriate.

The cooperative viewer action history data 618 is created and saved each time the user performs a cooperative viewer action. One cooperative viewer action history data 618 stores, for example, the distribution content ID, the execution date and time, the event type of the cooperative action event in which the user cooperated, the cooperation details, the initiator flag, and the like. The initiator flag is set if the user was the initiator of the cooperative action event. Of course, data other than these may also be stored as appropriate.

In addition, statistical data on the history of each individual viewer action and cooperative viewer action (e.g., the number of times each type was performed, the frequency of execution, the total tip amount, etc.) may also be included in the user management data 600 as appropriate.

Returning to FIG. 12, content registration data 630 is created each time content is provided (posted) by distributor 2h. One piece of content registration data 630 includes, for example, a unique content ID 631, a registration date and time 632, a creator account 633 (the account of distributor 2h), and content data 634. Of course, other data may also be included as appropriate.

The distribution management data 650 is created for each content distribution, and stores information necessary to realize the distribution and various data describing the latest distribution status.
15, one distribution management data 650 includes, for example, a unique distribution ID 651, a distribution date and time 652, a distribution content ID 654 indicating the content to be distributed, a viewer account list 656, a specific viewer account list 658, a cooperative viewer account list 660, individual viewer action acceptance data 662, cooperative action event management data 664, and cooperative viewer action acceptance data 666. Of course, data other than these may also be included as appropriate.

The individual viewer action reception data 662 is created each time a request for an individual viewer action is received from the viewer terminal 1500v. One individual viewer action reception data 662 includes data such as the execution date and time, viewer account, type of individual viewer action, and individual viewer action content. This reception data is the source of the individual viewer action history data 617.

The cooperative action event management data 664 is created when a request to execute a cooperative action event is received from the viewer terminal 1500v of a specific viewer. One cooperative action event management data 664 stores the contents set on the event setting screen 20 (see FIG. 4). Specifically, it stores the event name, which also serves as a unique event ID, the initiator account (the viewer account of the specific viewer that indicates the initiator), event type, display mode type, activation conditions, and latest reception status. The activation conditions include reception status conditions, activation operation conditions, and event period. The information stored in the cooperative action event management data 664 becomes the source data for various displays in the introduction information display unit 30.

The viewer account list 656 is a list of the latest accounts of the viewers 2v, and is automatically updated according to an increase or decrease in the number of viewers 2v. In other words, the number of viewers 2v registered in the list indicates the latest number of viewers 2v.

The cooperative viewer action acceptance data 666 is created when a request to execute a cooperative viewer action is received from the viewer terminal 1500v. One cooperative viewer action acceptance data 666 includes, for example, the target event name indicating which cooperative action event the cooperation/endorsement is being accepted for, the acceptance date and time, the viewer account indicating the collaborator, and the cooperation content (content set in the cooperation content setting section 46 of the detailed display 40 (see FIG. 5)). Of course, other data than these can also be included as appropriate. This acceptance data is the source of the cooperative viewer action history data 618.

Figure 16 is a functional block diagram showing an example of the functional configuration of a user terminal 1500 (viewer terminal 1500v, distributor terminal 1500h). The user terminal 1500 includes an operation input unit 100, an audio input unit 102, a device processing unit 200, an audio output unit 390, an image display unit 392, a communication unit 394, and a device storage unit 500.

The operation input unit 100 outputs operation input signals corresponding to various operation inputs made by the user to the device processing unit 200. For example, this can be realized by a push switch, a joystick, a touch pad, a track ball, an acceleration sensor, a gyro, a CCD module, etc. Examples of this include the directional input key 1502, button switch 1504, and touch panel 1506 in FIG. 2.

The audio input unit 102 collects the voice of the broadcaster 2h while playing and outputs an audio signal to the device processing unit 200. In the example of Figure 2, this corresponds to the microphone 1512.

The device processing unit 200 is realized by electronic components such as a microprocessor such as a CPU or GPU, and an IC memory, and controls the input and output of data between each functional unit including the operation input unit 100 and the terminal storage unit 500. It controls the operation of the user terminal 1500 by executing various arithmetic processing based on predetermined programs and data, operation input signals from the operation input unit 100, and various data received from the server system 1100. This corresponds to the control board 1550 in Figure 2.

The device processing unit 200 in this embodiment has a distribution client calculation unit 270, a viewing client calculation unit 272, a timing unit 280, a sound generation unit 290, an image generation unit 292, and a communication control unit 294.

The distribution client calculation unit 270 realizes various functions to function as the distributor terminal 1500h. For example, it creates content data for distribution and controls transmission to the server system 1100.

The viewing client calculation unit 272 realizes various functions for functioning as the viewer terminal 1500v. For example, the viewing client calculation unit 272 executes control to display a content viewing screen based on data distributed from the server system 1100, control to accept operation input of a predetermined viewer action from the operation input unit 100, control to transmit information of the input viewer action to the server system 1100, control to display a display body of the viewing action on the content viewing screen based on the reflection information, and the like.

The timing unit 280 uses the system clock to measure the current date and time, time limits, etc.

The sound generation unit 290 is realized by, for example, a digital signal processor (DSP), a processor such as a voice synthesis IC, an audio codec capable of playing audio files, etc., and generates sound signals for music, sound effects, and various operation sounds, and outputs them to the sound output unit 390.

The sound output unit 390 is realized by a device that outputs (emits) sound based on the sound signal input from the sound generation unit 290. This corresponds to the speaker 1510 in FIG. 2.

The image generation unit 292 performs image generation, image composition, and output of image signals for displaying them on the image display unit 392. In the example of FIG. 2, this corresponds to a GPU (Graphics Processing Unit) and a graphics controller mounted on the control board 1550.

The image display unit 392 is realized by a device that displays images, such as a flat panel display, a head-mounted display, or a projector. In the example of FIG. 2, this corresponds to the touch panel 1506.

The communication control unit 294 executes data processing related to data communication and realizes data exchange with external devices via the communication unit 394.

The communication unit 394 connects to the network 9 to realize communication. For example, it is realized by a wireless communication device, a modem, a TA (terminal adapter), a jack for a wired communication cable, a control circuit, etc. In the example of FIG. 2, this corresponds to the wireless communication module 1553.

The device storage unit 500 stores programs for causing the device processing unit 200 to realize given functions, various data, etc. It is also used as a working area for the device processing unit 200, and temporarily stores the results of calculations executed by the device processing unit 200 according to various programs, input data input from the operation input unit 100, etc. These functions are realized, for example, by IC memory such as RAM or ROM, magnetic disks such as hard disks, optical disks such as CD-ROMs and DVDs, etc. In the example of Figure 2, this corresponds to the IC memory 1552 and memory card 1540 mounted on the control board 1550. A configuration using online storage is also possible.

Specifically, the terminal storage unit 500 stores a distribution client program 504 for functioning as the distribution client calculation unit 270, a viewing client program 506 for functioning as the viewing client calculation unit 272, distribution client control data 700, viewing client control data 702, and a current date and time 900. Of course, data other than these can also be stored as appropriate.

The distribution client control data 700 and the viewing client control data 702 store various data required to function as the distributor terminal 1500h and the viewer terminal 1500v, respectively.

The viewing client control data 702 includes event introduction information 710 .
The event introduction information 710 is a copy of the contents of the cooperative action event management data 664 for a cooperative action event with remaining event time.

Next, the operation of the content viewing system 1000 will be described.
17 to 19 are flow charts for explaining the flow of processing executed by the server system 1100 and the viewer terminal 1500v for content viewing. For ease of understanding, the following explanation is given on the assumption that only one cooperative action event is triggered, but in reality, multiple cooperative action events may coexist at the same time.

As shown in FIG. 17, the server system 1100 accepts viewers in accordance with a predetermined distribution schedule (step S10). The viewer terminal 1500v executes a procedure to register the viewer 2v as a viewer in response to the acceptance of the content distribution desired by the viewer 2v (step S12).

Next, after the viewer acceptance is completed, the server system 1100 executes a specific viewer selection process (step S14).
FIG. 20 is a flowchart for explaining the flow of the specific viewer selection process.
In this process, the server system 1100 first resets the specific viewer account list 658 (step S20; see FIG. 15), provides a viewer list to the distributor terminal 1500h, and displays the list so that the distributor 2h can specify a specific viewer from among the viewers (step S22). Then, the server system 1100 accepts the specification of the specific viewer from the distributor terminal 1500h (step S24). The account of the specified specific viewer is registered in the specific viewer account list 658.

Next, the server system 1100 performs a primary selection from among the viewers 2v who meet any of the following selection criteria (step S26).
(First Selection Criterion) The viewer information 602 satisfies a predetermined first selection criterion (for example, the channel of the distributor 2h is included in the registered channel ID 604, the viewer has a VIP registration ID 605, etc.).
(Second selection criterion) The individual viewer action history data 617 meets a specified second selection criterion (for example, a reference value or more of individual viewer actions are performed per distribution, the cumulative number of executions reaches a reference value, etc.).
(Third Selection Criterion) The cooperative viewer action history data 618 meets a specified third selection criterion (for example, cooperative viewer actions are performed more than a specified standard value per broadcast, the cumulative number of times they are performed reaches a specified standard value, the cumulative amount of tips reaches a specified standard value, etc.).
(Fourth Selection Criterion) Interest information 606 relating to the content being distributed among the viewer information 602 satisfies a predetermined fourth selection criterion (for example, if the content is a live performance by an idol group, it includes a member of interest, etc.).

Next, the server system 1100 performs a second selection of a first predetermined number of those who have been initially selected in order of the number of times they satisfy the first through fourth selection criteria, and adds them to the specified viewers (step S28). Furthermore, the server system 1100 selects a second predetermined number (< the first predetermined number) by lottery from among the viewers 2v who are not specified viewers at this point, and adds them to the specified viewers (step S30).

Returning to FIG. 17, the server system 1100 transmits a predetermined notification to the viewer terminal 1500v of the selected specific viewer (step S36).
When the viewer terminal 1500v receives the notification (YES in step S38), it starts displaying the specific viewer notification display 10 (step S40; see FIG. 4).

Next, the server system 1100 selects viewers who can cooperate (step S42). Specifically, a predetermined number of viewers other than the specific viewer at that time are selected by lottery to be able to cooperate. Alternatively, the viewers 2v other than the specific viewer may be sorted in descending order of the number of individual viewer action history data 617, and a predetermined number may be selected in descending order of the number of individual viewer action histories. The specific viewer is then added to the viewers who can cooperate.

Next, the server system 1100 starts the simultaneous distribution of the content (step S50). The viewer terminal 1500v starts displaying the content on the content viewing screen (step S52).

When the viewer terminal 1500v detects an operation to start setting an individual viewer action while viewing content (YES in step S70), it displays an individual viewer action setting screen and accepts the setting operation (step S72). It then transmits the setting result together with an individual viewer action request to the server system 1100 (step S74).

The server system 1100 receives this and processes the acceptance (step S76). That is, it creates individual viewer action acceptance data 662 (see FIG. 15) in the distribution management data 650, and creates individual viewer action history data 617 (see FIG. 14) in the user management data 600 of the viewer of the viewer terminal 1500v that made the request.

Then, the server system 1100 determines the individual action display body 6 corresponding to the received request, and displays this individual action display body 6 on the content viewing screen of the viewer terminal 1500v (step S78; see Figure 3).

As described above, the specific viewer notifying display 10 (see FIG. 4) that starts to be displayed in step S40 also serves as an operation icon for starting the event setting operation.
When an event setting start operation is detected during content viewing (YES in step S90), the viewer terminal 1500v displays the event setting screen 20 and accepts the setting operation (step S92; see FIG. 5 ).Then, a predetermined cooperative action event execution request (execution request) is sent to the server system 1100 along with the viewer account of the specific viewer and information on the contents set on the event setting screen 20 (step S94).

The server system 1100 receives this and processes the acceptance (step S96). That is, the cooperative action event management data 664 is created in the distribution management data 650 (see FIG. 15). The event period is automatically set as a predetermined time from the acceptance date and time.

Next, the server system 1100 starts managing the event period of the accepted cooperative action event (step S98), and then moves to FIG. 18, where it sends a predetermined notification and event introduction information to the viewer terminal 1500v of the viewer who is willing to cooperate, which also serves as a notification of the start of the event (step S100).

When the viewer terminal 1500v receives this notification for viewers who can cooperate (YES in step S102), it stores the event introduction information 710 and displays the viewer notification display 12 for viewers who can cooperate on the content viewing screen (step S104; see Figure 5).

The cooperative viewer notification display 12 also serves as an introduction information display operation icon for displaying introduction information about the cooperative action event.
When the viewer terminal 1500v detects a touch operation on the cooperative viewer notification display 12 (YES in step S106), it assumes that an operation to display the introduction information has been performed, displays the introduction information display section 30 (see FIG. 5) based on the event introduction information 710, and accepts an operation to set the cooperation details (step S108). Then, it executes a cooperative viewer action. That is, it transmits the cooperation details to the server system 1100 together with a predetermined cooperation request (step S112).

The server system 1100 receives them and processes the acceptance (step S114). That is, it creates cooperative viewer action acceptance data 666 in the distribution management data 650 (see FIG. 15), and updates the latest acceptance status of the cooperative action event management data 664 for which cooperation was requested.

Then, since the latest reception status of the cooperative action event has been updated, the server system 1100 notifies the viewer terminal 1500v of this (step S116). The viewer terminal 1500v receives the information on the latest reception status (YES in step S117) and updates the display on the reception status notification display 14 (step S118; see FIG. 6).

In addition, when there are no cooperative action events with remaining event period based on the event introduction information 710 (NO in step S120), the viewer terminal 1500v cancels the display of the cooperative viewer notification display 12 (step S122). This makes it impossible to set the cooperation content for a new cooperative viewer action on the viewer terminal 1500v.

On the other hand, if there is a cooperative action event within the event period for which the activation conditions are met (YES in step S130), the server system 1100 executes the activation procedure processing (step S130).

FIG. 21 is a flow chart for explaining the flow of processing in the server system 1100 and the viewer terminal 1500v relating to the activation procedure processing.
In this process, the server system 1100 first transmits a predetermined activation readiness notification to the viewer terminal 1500v of the initiator of the cooperative action event whose activation condition has been satisfied within the event period (step S132).

When the viewer terminal 1500v receives the activation possible notification (YES in step S134), it changes the reception status notification indicator 14 displayed on the content viewing screen W6 to an activation possible notification indicator 16 (see FIG. 7) to notify the initiator viewer 2v and accept the activation operation (step S136). Then, if an activation operation is performed (YES in step S138), the viewer terminal 1500v transmits an activation request and the initiator viewer account to the server system 1100 (step S140).

When the server system 1100 receives an activation request (YES in step S160), it determines the specific display mode of the cooperative action display 7 according to the acceptance status of the cooperative action event requested to be activated (step S162).

Specifically, the cooperative action display body definition data 520 (see FIG. 13) is searched for definition data whose applicable event type 521 and applicable display mode type 523 match the various setting information (contained in the cooperative action event management data 664) of the cooperative action event requested to be activated. Then, from the display mode candidate data 524 of the searched definition data, a search is made for candidates for the candidate selection requirement 525 that match the latest reception status, and the display body data 528 of the searched candidate data is read out.

Next, the server system 1100 displays the cooperative action display 7 on the content viewing screen of the viewer terminal 1500v (step S164; see FIG. 7) and executes the billing process (step S166). If a payment medium such as a tip item is used, it is consumed.

Then, the server system 1100 stores the cooperative viewer action history data 618 relating to this cooperative viewer action in the user management data 600 of the collaborator in the cooperative action event (step S168; see FIG. 14), and ends the activation procedure processing.

Moving on to FIG. 19, if there is a cooperative action event whose activation conditions have not been met within the event period of the corresponding cooperative action event (YES in step S180), the server system 1100 sends a predetermined non-activation notification to the viewer terminal 1500v of the initiator of that cooperative action event (step S132; see FIG. 8).

When the viewer terminal 1500v receives this (YES in step S184), it displays the misfire notification display 17, displays options for dealing with the misfire, and allows the initiator to select one (step S186). The viewer terminal 1500v then transmits the result of the misfire handling selection to the server system 1100 (step S188).

If the received misfire handling selection result is "cancel" (cancel in step S190), the server system 1100 executes the cancellation procedure processing (step S192).

FIG. 22 is a flow chart for explaining the flow of processing in the server system 1100 and the viewer terminal 1500v relating to the cancellation procedure processing.
In this process, the server system 1100 first transmits a cancellation notice to the viewer terminal 1500v of the cooperator in the cooperative action event (step S202).
When the viewer terminal 1500v receives this (YES in step S204), it displays the cancellation notification display 18 (step S206; see FIG. 8), and the cancellation procedure ends.

Returning to FIG. 19, if the received selection for handling the misfire is "transfer" (transfer in step S190), the server system 1100 executes the transfer procedure process (step S210).

FIG. 23 is a flowchart for explaining the flow of processing in the server system 1100 and the viewer terminal 1500v relating to the transfer procedure processing.
In this process, the server system 1100 first determines the transfer charge (step S212), and transmits a transfer acceptance notification to the viewer terminal 1500v of the cooperator of the cooperative action event (step S214). The transfer acceptance notification includes the event name of the cooperative action event to be transferred, information on the transfer charge, and information on the latest acceptance status.

When the viewer terminal 1500v receives the transfer acceptance notification (YES in step S216), it displays the transfer acceptance display 19 (step S218). The transfer acceptance display 19 displays, for example, an explanation of the transfer, the event name of the cooperative action event to be transferred, information on the latest acceptance status, information on the transfer charge, and a transfer request operation icon 50 (see FIG. 8). The transfer request operation icon 50 serves both as a payment approval operation icon for the transfer charge and as a transfer request operation icon.

When the viewer terminal 1500v detects a transfer request operation within the specified time (YES in step S220), it sends the specified transfer request to the server system 1100, along with the event name of the cooperative action event to be transferred, approval of the transfer charge, and the collaborator's viewer account (step S222).

If the transfer request is not received within a specified time limit from the transfer acceptance notification (NO in step S224), the server system 1100 executes a cancellation procedure (step S226) and terminates the transfer procedure.

If a transfer request is received within the time limit (YES in step S224), the server system 1100 executes the previously determined transfer charge (or consumption of a tip item equivalent thereto) for the viewer 2v who made the transfer request (step S240), updates the latest reception status information for the cooperative action event to be transferred, and changes the initiator to the viewer 2v who made the transfer request (step S242). Specifically, it changes the initiator account in the cooperative action event management data 664 for the cooperative action event to be transferred (see FIG. 15).

Next, the server system 1100 transmits a transfer completion notification to the viewer terminal 1500v of the cooperator of the cooperative action event to be transferred (step S244).
The viewer terminal 1500v receives this (step S246) and displays a transfer completion notification (step S248). The transfer completion notification displays the fact that the initiator has been changed, the event name, the specific viewer account of the original initiator, and the specific viewer account of the new initiator. Then, the transfer procedure process ends.

Returning to FIG. 19, when the transfer procedure process is completed, the server system 1100 assumes that the activation conditions have been satisfied by the transfer, and executes the activation procedure process for the transferred cooperative action event (step S250).

In step S190, if the received selection result for handling the misfire is "forced execution" (forced in step S190), the server system 1100 searches for cooperative action display body definition data 520 (see FIG. 13) that matches the cooperative viewer action to be forced to be executed, reads out alternative display body data 529 from the searched definition data, and displays the alternative cooperative action display body 8 on the content viewing screen as a display body for the forcibly executed cooperative action event (step S260; see FIG. 8). Then, it executes a billing process for the forcibly executed cooperative action event (step S262). In the case of "forced execution", the billing amount and the amount of items consumed may be discounted.

When the distribution is completed (YES in step S270), the server system 1100 performs a point allocation process for each viewer 2v of the currently distributed content (step S274). That is, for each individual viewer action reception data 662 (see FIG. 15), the server system 1100 compares the points with the point setting data 540 (see FIG. 12) and allocates the number of points to the viewer 2v of the viewer account indicated by the reception data. Then, the server system 1100 issues a predetermined point allocation notification to the viewer terminal 1500v of the viewer 2v. The notification includes the total value to be allocated.
The viewer terminal 1500v receives the point allocation notification and displays the allocation notification including the total amount of the allocated points (step S276).

The server system 1100 also performs a bonus granting process for the distributor 2h of the content currently distributed (step S278). That is, by referring to the individual viewer action acceptance data 662, the server system 1100 calculates the total amount of tips executed as individual viewer actions, determines the amount to be granted based on the individual viewer action bonus grant rate Pp indicated by the bonus setting data 542, and grants this amount to the distributor 2h. Similarly, the server system 1100 calculates the total amount of tips executed as cooperative viewer actions in this distribution from the cooperative viewer action acceptance data 666, determines the amount to be granted based on the cooperative viewer action bonus grant rate Pc indicated by the bonus setting data 542, and grants this amount to the distributor 2h.

As described above, according to this embodiment, the content viewing system 1000 can realize novel viewer actions that differ from conventional viewer actions.

That is, the content viewing system 1000 can receive individual viewer actions from the viewer 2v and display individual individual action display bodies 6 in response to the individual actions on the viewer terminal 1500v. In addition, the content viewing system 1000 can receive cooperative viewer actions from the viewer 2v, store and store the information, and perform control to display the cooperative action display body 7 on the viewer terminal 1500v when a given activation condition is met. Novel viewer actions realized by multiple viewers cooperating with each other can increase the appeal of content distribution and content viewing by the content viewing system 1000, and encourage use of the content viewing system 1000. Furthermore, cooperative action events can bring viewers a sense of unity and excitement that has not been seen before.

In addition, the content viewing system 1000 can select and set a specific viewer from among the viewers 2v who has special authority to set up a cooperative action event. In other words, it is possible to limit the special viewers who can initiate a cooperative action event.

Specific viewers can be selected based on the acceptance history of individual viewer actions, the acceptance history of cooperative viewer actions, viewer information, interest information, etc. Thus, specific viewers can be selected as appropriate initiators of cooperative action events, taking into consideration their proactiveness in viewer actions. In addition, by using a lottery as part of the selection of specific viewers, diversity can be brought to viewers who become specific viewers.

In addition, the specific viewer who initiates the cooperative action event can decide the display mode of the cooperative action display body, set the conditions for initiating it, and cancel it. Therefore, the specific viewer can freely choose under what circumstances the cooperative action event will be initiated or canceled.

In addition, the authority to be the initiator of a cooperative action event can be transferred to a viewer who meets the transfer charge conditions for that cooperative action event. Therefore, if a deadlock occurs in a cooperative action event, a mechanism can be provided to break the deadlock by changing the initiator.

In addition, in cooperative action events, information about the initiator of the cooperative action event is disclosed. Therefore, the initiator of the cooperative action event can encourage the viewer 2v to make a decision such as, "If this is a cooperative action event called for by (account name), who always watches the same idol's content, then I'll participate." This is expected to have the effect of encouraging the viewer 2v to actively participate in cooperative viewer actions.

Furthermore, by differentiating the display modes of the individual action display body 6 and the cooperative action display body 7, it is possible to bring variety to the viewer actions, increase the interest of watching the content, and give the viewer a sense of satisfaction in the cooperative viewer actions.

Moreover, the details of the display mode of the cooperation action display 7 change depending on how many viewers agree with and participate in a single cooperation. This brings diversity to the display of the cooperation action display 7, making it possible to increase the interest of watching the content.

[Modifications]
Although the embodiment to which the present invention is applied has been described above, the forms to which the present invention can be applied are not limited to the above-described forms, and constituent elements can be added, omitted, or modified as appropriate.

(Variation 1)
For example, in the explanation of the flowcharts in Figures 17 to 19, one cooperative action event is exemplified, but in reality, if multiple specific viewers are selected, multiple cooperative action events are executed in parallel. In that case, steps S124 to S130 and steps S180 to S262 can be executed for each cooperative action event.

In addition, at that time, when accepting the cooperative action event in step S96, the server system 1100 may adjust the event period. That is, the event period set in the cooperative action event management data 664 is basically set to an initial value. If multiple cooperative action events coexist and the end timing of their event periods is close, multiple cooperative action display bodies 7 may be displayed overlapping each other, which may reduce the impression compared to when the cooperative action display bodies 7 are displayed with an appropriate time difference. In addition, since the cooperative action display bodies 7 are set to be larger and more flashy than the individual action display bodies 6, if multiple cooperative action display bodies 7 are displayed overlapping each other, it may cause the content viewing screen to fill with displays, which may interfere with viewing.

Therefore, when setting the event period of a newly accepted cooperative action event, the server system 1100 compares the predicted end timing of the event period when initially set with that of an existing cooperative action event. Then, if the time interval between the two satisfies a predetermined proximity recognition condition, the end of the event period initially set for the newly accepted cooperative action event may be extended and corrected, shifting the end timing of the event period to an extent that does not satisfy the proximity recognition condition.

(Variation 2)
In the above embodiment, the viewers who can cooperate are limited to the viewers 2v, but the present invention is not limited to this. For example, if all viewers 2v are set as the viewers who can cooperate, all viewers can be encouraged to participate in the cooperative action event, which can liven up the content distribution.

(Variation 3)
In addition, the above embodiment may be added with one or more of the following functions: a function for notifying an increase or decrease in the number of viewers; a function for changing the display form of the individual action display body 6 (see Figure 3) according to the number of viewers; and a function for changing the content of various performance displays according to the number of viewers.

For example, in a configuration in which all of these functions are added, as shown in FIG. 24, a viewer count notification control unit 254, an individual action display body change unit 256, and a performance display change unit 258 are added to the content viewing management unit 210 of the server system 1100.

After the content distribution starts (after step S50), the viewer count notification control unit 254 distributes the number of registered viewers to the viewer terminal 1500v every time the number of people registered in the viewer account list 656 (which changes depending on the increase or decrease in the number of viewers 2v) changes. In response to this, the viewing client calculation unit 257 of the viewer terminal 1500v displays the number of viewers indicating the number of people who have been received on the viewing screen. For example, it displays it as a number.

The individual action display object change unit 256 changes the individual action display object 6 (see FIG. 3) that is displayed in response to an individual viewer action depending on the number of viewers.

When an individual action display object change unit 256 is added to the content viewing management unit 210, the server storage unit 500s stores individual action display object definition data 510B shown in FIG. 25 instead of the individual action display object definition data 510 of the above embodiment. The individual action display object definition data 510B is data that stores various data for displaying the individual action display object 6, and is prepared for each type of display form of the individual action display object 6. One individual action display object definition data 510B includes application requirements 511 and display object data 513.

The application requirements 511 indicate the conditions that must be met in order to apply the definition data, and are described by an AND or OR combination of one or more sub-conditions. Examples of sub-conditions that can be used include an application individual viewer action type condition 511a, an application individual viewer action content condition 511b, and an application viewer number condition 511c. Note that each sub-condition can be set to "no setting" or to essentially "unlimited."

The applicable viewer number condition 511c is a condition regarding the latest number of viewers 2v of the content (viewer count), i.e., the number of people registered in the viewer account list 656 (see Figure 15), and is described as a range of viewer counts.

In step S78, the individual action display object change unit 256 searches for individual action display object definition data 510B that satisfies the application requirements 511, and displays the individual action display object 6 within the content based on the display object data 513 of the searched definition data.

The effect display change unit 258 changes various effect displays according to the number of viewers. The "effect display" referred to here includes displays that are superimposed on the video of the content (for example, a shower of falling cherry blossoms, dark areas for a spotlight-like effect, pop displays of characters, etc.). In the case where the video of the content is created by rendering a scene in which 3D character models such as avatars or game characters are placed in a virtual three-dimensional space and their movements are controlled, it includes the type of object that serves as the background, the movement control, the light distribution control, etc.

When the performance display change unit 258 is added to the content viewing management unit 210, the server storage unit 500s stores performance display definition data 550 as shown in FIG. 26. The performance display definition data 550 is prepared for each content of the performance display, and stores various data for realizing the performance. One performance display definition data 550 includes application requirements 551 and performance display data 553.

The application requirements 551 indicate the conditions that must be met in order to apply the definition data, and are described by an AND or OR combination of one or more sub-conditions. Examples of sub-conditions that can be used include an applied individual viewer action type condition 551a, an applied individual viewer action content condition 551b, an applied viewer count condition 551c, an applied cooperative action event condition 551d, and an applied content progress condition 551e. Note that each sub-condition can be set to "no setting" or to essentially "unlimited."

The applicable viewer number condition 551c is a condition regarding the latest number of viewers 2v of the content (viewer count), i.e., the number of people registered in the viewer account list 656 (see Figure 15), and is described as a range of viewer counts.

The applicable cooperative action event condition 551d indicates the conditions related to the cooperative action event. For example, it is described using the number of cooperative action event management data 664 (see FIG. 15) or the number of cooperative viewer action acceptance data 666.

The applicable content progress condition 551e is a condition regarding the progress of the content. For example, it is described using the elapsed time from the start of distribution of the content, the specific characters that appear, etc.

After the content is distributed, the performance display change unit 258 searches for performance display definition data 550 that satisfies the application requirements 551 one by one, and if the corresponding definition data is found, performs performance display control according to the performance display data 553. The performance display can be created by rendering the image of the content, in which a 3D character model such as an avatar or game character is placed in a virtual three-dimensional space and the movement of the character model is controlled. In this case, an object for the performance display is placed in the virtual three-dimensional space, and the movement of the object is controlled. Depending on the content of the performance, light distribution control within the virtual three-dimensional space may also be performed. The performance display control may be performed by the server system 1100, or the performance display data 553 may be distributed to the viewer terminal 1500v, and a display based on the distributed performance display data 553 may be compositely displayed on the image of the content as a function of the viewing client calculation unit 272.

2...User 2h...Distributor 2v...Viewer 6...Individual action display 7...Cooperation action display 8...Alternative cooperation action display 10...Specific viewer notification display 12...Cooperating viewer notification display 14...Reception status notification display 16...Activation possible notification display 17...Non-activation notification display 18...Cancellation notification display 19...Transfer acceptance display 20...Event setting screen 21...Event name setting section 22...Event type setting section 23...Display mode type setting section 24...First activation condition setting section 25...Second activation condition setting section 30...Introduction information display section 44...Activation condition display section 45...Reception status display section 46...Cooperation content setting section 50...Transfer request operation icon 200s...Server processing section 210...Content viewing management section 216...Specific viewer selection section 218...Specific viewer notification control section 222...Individual acceptance control section 224: Individual display object control unit 226: Activation condition setting unit 228: Execution start control unit 230: Event introduction notification control unit 231: Activation condition notification control unit 232: Cooperation reception control unit 233: Cooperating viewer selection unit 234: Cooperation reception status notification control unit 236: Cancellation control unit 238: Specific viewer change unit 240: Cooperation display object control unit 242: Display mode setting unit 244: Display object forced control unit 250: Point granting unit 252: Benefit granting unit 270: Distribution client calculation unit 272: Viewing client calculation unit 501: Server program 504: Distribution client program 506: Viewing client program 510: Individual action display object definition data 520: Cooperation action display object definition data 521: Applied event type 523: Applied display mode type 528: Display object data 529: Alternative display object data 540: Point setting data 542: Benefit setting data 600...user management data 602...viewer information 606...interest information 610...number of owned points 612...distributor information 616...owned privileges 617...individual viewer action history data 618...cooperative viewer action history data 630...content registration data 633...producer account 650...distribution management data 656...viewer account list 658...specific viewer account list 660...cooperative viewer account list 662...individual viewer action reception data 664...cooperative action event management data 666...cooperative viewer action reception data 710...event introduction information 1000...content viewing system 1100...server system 1500...user terminal 1500h...distributor terminal 1500v...viewer terminal

Claims (17)

1. A computer system that receives viewer actions from each viewer at each viewer terminal to which given entertainment content (hereinafter referred to as "content") is distributed, and controls the display of an action display body corresponding to the viewer action on the viewer terminal, comprising:
individual reception control means for receiving individual viewer actions from viewers viewing the content ;
an individual display object control means for controlling the display of individual action display objects corresponding to the individual viewer actions accepted by the individual reception control means on the viewer terminal;
a cooperation acceptance control means for accepting a cooperation viewer action, which is a viewer action indicating support for a given cooperation action event initiated by a given specific viewer among the viewers viewing the content , from viewers other than the specific viewer ;
a cooperation display control means for storing and accumulating information on the cooperation viewer actions accepted by the cooperation acceptance control means, and for controlling the display of a cooperation action display object on the viewer terminal when a given activation condition is satisfied;
A computer system comprising: 1. A computer system that receives viewer actions from each viewer at each viewer terminal to which given entertainment content (hereinafter referred to as "content") is distributed, and controls the display of an action display body corresponding to the viewer action on the viewer terminal, comprising:
individual reception control means for receiving individual viewer actions from viewers;
an individual display object control means for controlling the display of individual action display objects corresponding to the individual viewer actions accepted by the individual reception control means on the viewer terminal;
a specific viewer selection means for selecting a specific viewer from among the viewers;
an execution start control means for controlling the start of execution of a given cooperative action event based on a request for execution of the given cooperative action event initiated by the specific viewer;
a cooperation acceptance control means for accepting, during the execution of the cooperation action event, a cooperation viewer action from a viewer, which is a viewer action indicating approval of the cooperation action event;
a cooperation display control means for storing and storing information on the cooperation viewer actions accepted by the cooperation acceptance control means, and for controlling the display of a cooperation action display object on the viewer terminal when a given activation condition is satisfied;
A computer system comprising: the specific viewer selection means selects the specific viewer based on a history of acceptance of the individual viewer action or a history of acceptance of the cooperative viewer action.
3. The computer system of claim 2 . the specific viewer selection means selects the specific viewer based on viewer information of each viewer;
4. A computer system according to claim 2 or 3 . The viewer information includes interest information of the viewer that is registered in advance with respect to the content of the content,
the specific viewer selection means selects the specific viewer based on the interest information of each viewer;
5. The computer system of claim 4 . the specific viewer selection means selects the specific viewer by lottery from among the viewers;
A computer system according to any one of claims 2 to 5 . an activation condition setting means for setting the activation condition based on a setting operation of the specific viewer;
The computer system according to any one of claims 2 to 6 , further comprising: a stop control means for stopping the cooperative action event in response to a stop request from the specific viewer after the cooperative action event has started;
The computer system according to any one of claims 2 to 7 , further comprising: an event introduction notification control means for notifying the viewer terminal of introduction information of the cooperative action event, the introduction information including identification information of the specific viewer related to the cooperative action event;
The computer system according to any one of claims 1 to 8 , further comprising: a means for controlling a notification of identification information of the specific viewer related to the cooperative action event to the viewer terminal;
The computer system according to any one of claims 1 to 8, further comprising: a display mode setting means for setting a display mode of the cooperation action display body based on a setting operation of the specific viewer;
The computer system according to any one of claims 1 to 10, further comprising: the cooperative display object control means displays the cooperative action display object in a display mode different from that of the individual action display object.
A computer system according to any one of claims 1 to 10. the cooperative display object control means changes a display mode of the cooperative action display object based on the accumulated and stored information of the cooperative viewer action.
A computer system according to any one of claims 1 to 10 . 1. A computer system that receives viewer actions from each viewer at each viewer terminal to which given entertainment content (hereinafter referred to as "content") is distributed, and controls the display of an action display body corresponding to the viewer action on the viewer terminal, comprising:
individual reception control means for receiving individual viewer actions from viewers;
an individual display object control means for controlling the display of individual action display objects corresponding to the individual viewer actions accepted by the individual reception control means on the viewer terminal;
cooperation reception control means for receiving a cooperation viewer action from a viewer;
a cooperation display control means for storing and storing information on the cooperation viewer actions accepted by the cooperation acceptance control means, and for controlling the display of a cooperation action display object on the viewer terminal when a given activation condition is satisfied;
Equipped with
the activation condition includes a condition based on a state of acceptance of the cooperative viewer action by the cooperation acceptance control means and a condition related to a deadline;
a cooperation reception status notification control means for notifying the viewer terminal of the cooperation reception status;
a display object forcible control means for controlling the display of a display object different from the cooperation action display object on the viewer terminal when the condition based on the acceptance status is not satisfied by the deadline;
The computer system further comprises : a point granting means for granting points to the viewer according to the viewer action, the point granting means granting more points per viewer action for the cooperative viewer action than for the individual viewer action;
The computer system of any one of claims 1 to 14, further comprising: 1. A computer system that receives viewer actions from each viewer at each viewer terminal to which given entertainment content (hereinafter referred to as "content") is distributed, and controls the display of an action display body corresponding to the viewer action on the viewer terminal, comprising:
individual reception control means for receiving individual viewer actions from viewers;
an individual display object control means for controlling the display of individual action display objects corresponding to the individual viewer actions accepted by the individual reception control means on the viewer terminal;
cooperation reception control means for receiving a cooperation viewer action from a viewer;
a cooperation display control means for storing and storing information on the cooperation viewer actions accepted by the cooperation acceptance control means, and for controlling the display of a cooperation action display object on the viewer terminal when a given activation condition is satisfied;
a reward granting means for granting a reward corresponding to the viewer action to a creator or a right holder of the content, the reward granting means setting a reward granting rate corresponding to the individual viewer action and a reward granting rate corresponding to the cooperative viewer action to different reward granting rates;
A computer system comprising: A computer system according to any one of claims 1 to 16,
The viewer terminal;
A content viewing system comprising:

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