JP7645294B2 - Information processing device, information processing method, and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Conventionally, there is known a technology for notifying information to pedestrians waiting for a traffic light installed at an intersection or the like. For example, Patent Document 1 discloses a technology for identifying pedestrians waiting at a pedestrian crossing and, when the traffic light changes, notifying the pedestrians waiting for the traffic light of information indicating that the traffic light has changed.

JP 2022-149445 A

However, while the above-mentioned conventional technology can increase convenience for pedestrians waiting at traffic lights, it does not increase convenience for stores in the vicinity of pedestrians waiting at traffic lights.

The present application has been made in consideration of the above, and aims to provide an information processing device, an information processing method, and an information processing program that can increase convenience for store operators in the vicinity of pedestrians waiting at traffic lights.

The information processing device according to the present application includes an information receiving unit, an acquisition unit, and a provision unit. The information receiving unit receives advertising information of stores located around a pedestrian while the pedestrian is waiting for a traffic light. The acquisition unit acquires traffic light waiting information, which is information about the pedestrian while waiting for a traffic light. The provision unit provides advertising information to the pedestrian waiting for a traffic light based on the advertising information received by the information receiving unit and the traffic light waiting information acquired by the acquisition unit.

According to one aspect of the embodiment, it is possible to improve convenience for store operators in the vicinity of pedestrians waiting for a traffic light.

FIG. 1 is a diagram illustrating an example of information processing according to an embodiment. FIG. 2 is a diagram illustrating an example of a configuration of an information processing system according to the embodiment. FIG. 3 is a diagram illustrating an example of the configuration of a terminal device according to the embodiment. FIG. 4 is a diagram illustrating an example of the configuration of the information processing device according to the embodiment. FIG. 5 is a diagram illustrating an example of a user information table stored in a user information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of an input information table stored in the input information storage unit according to the embodiment. FIG. 7 is a flowchart illustrating an example of information processing by the processing unit of the information processing device according to the embodiment. FIG. 8 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device according to the embodiment.

Below, the information processing device, information processing method, and information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing device, information processing method, and information processing program according to the present application are not limited to these embodiments. Furthermore, the embodiments can be appropriately combined as long as they do not cause inconsistencies in the processing content. Furthermore, the same parts in the following embodiments will be given the same reference numerals, and duplicated explanations will be omitted.

[1. An example of information processing]
First, an example of information processing according to the embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an example of information processing according to the embodiment, which is executed by an information processing device 1.

The information processing device 1 shown in FIG. 1 accepts submission information from a store S (step S1). For example, the information processing device 1 accepts submission information transmitted from a business device 4, which is a terminal device operated by a business B that operates the store S. The business device 4 is, for example, a notebook PC, a desktop PC, a tablet PC, or a smartphone.

Store S sells, for example, goods and services. Store S is a store located near a crosswalk where traffic lights 3 are located, and examples of the store include, but are not limited to, a convenience store, a fast food restaurant, a dry cleaner, a drug store, a 100-yen shop, and a general goods store.

The submission information includes, for example, advertising information to be provided to pedestrians P who are waiting for a signal (traffic signal) of traffic lights 3 in the vicinity of store S, and condition information including information indicating the conditions for providing such advertising information to pedestrians P. Pedestrians P are an example of users U, and users U are provided with an advertising distribution service that provides advertising information by the information processing device 1.

The advertising information included in the submission information is advertising information for the store S, and is transmitted to the terminal device 2 of the pedestrian P and displayed on the terminal device 2. Such advertising information is provided to the pedestrian P who is waiting at a traffic light, for example, by being pushed to the terminal device 2 of the pedestrian P or by being inserted into content that the pedestrian P is viewing using the terminal device 2.

The condition information included in the submission information includes, for example, information for identifying traffic lights 3, information regarding waiting for a signal from traffic lights 3 in the vicinity of store S, etc. Information for identifying traffic lights 3 is, for example, an identifier for traffic lights 3 or information indicating the position of traffic lights 3. Below, waiting for a signal from traffic lights 3 in the vicinity of store S may be simply referred to as waiting for a signal.

The information related to waiting at a traffic light included in the condition information is, for example, information on the time spent waiting at a traffic light, information on the number of times the vehicle waits at a traffic light, information on the total time spent waiting at a traffic light, etc. In what follows, the time spent waiting at a traffic light may be referred to as waiting time at a traffic light, the number of times the vehicle waits at a traffic light may be referred to as the number of times the vehicle waits at a traffic light, and the total time spent waiting at a traffic light may be referred to as total waiting time at a traffic light.

The number of times pedestrian P has waited for a signal from traffic light 3 in the past. The total time spent waiting for a signal from traffic light 3 in the past is the total amount of time pedestrian P has spent waiting for a signal from traffic light 3 in the past, for example, the total amount of time pedestrian P has spent waiting for a signal from traffic light up until a predetermined period of time ago.

The submission information includes, for example, multiple pairs of advertising information and condition information. This allows the information processing device 1 to provide the pedestrian P with advertising information corresponding to information related to waiting at a traffic light specified by the condition information, from among the multiple pieces of advertising information included in the submission information.

For example, the information processing device 1 can provide to the pedestrian P advertising information corresponding to the waiting time at a traffic light specified in the condition information, advertising information corresponding to the number of waiting times at a traffic light specified in the condition information, or advertising information corresponding to the total waiting time at a traffic light specified in the condition information, among the multiple pieces of advertising information included in the submission information.

The condition information also includes information indicating a location condition, which is a condition related to the location of user U who is waiting at a traffic light. The location condition is, for example, a condition that the location relationship between user U who is waiting at a traffic light and the location of store S is a specific relationship. In the following, user U who is waiting at a traffic light may be described as user U who is waiting at a traffic light or user U who is waiting at a traffic light.

The specific positional relationship is a relationship in which the position of user U waiting for the traffic light to change is in a position in the vicinity of store S. As shown in FIG. 1, the position in the vicinity of store S is a position where pedestrian P waiting for the traffic light to change can reach store S without crossing the crosswalk, for example, a position just in front of store S.

In addition, when the user U is a pedestrian P, the specific positional relationship may be a position where the pedestrian P can enter the store S while waiting at a traffic light, or a position where the pedestrian P can enter the store S while waiting at a traffic light and can purchase goods or use services at the store S.

The location condition may be, for example, within a predetermined range specified by operator B. The predetermined range is, for example, a range in which user U who is presumed to be waiting for a traffic light is present, and is specified, for example, by an operation by operator B using operator device 4.

Next, the information processing device 1 acquires location information indicating the location of the pedestrian P from the terminal device 2 of the user U or the like (step S2). For example, the information processing device 1 acquires location information indicating the location of the pedestrian P detected by the terminal device 2 of the pedestrian P from the terminal device 2.

Next, the information processing device 1 acquires signal state information, which is information indicating the state of the traffic light 3, from the traffic information providing device 5 (step S3). The signal state information indicating the state of the traffic light 3 is information indicating the state of the signal indicated by the traffic light 3, and includes, for example, information indicating the current signal indicated by the traffic light 3 and information indicating the time until the next change of the signal indicated by the traffic light 3.

The signals shown by traffic light 3 include signals indicating permission to proceed and signals indicating a stop instruction. A signal indicating permission to proceed is, for example, a green signal, and a signal indicating a stop instruction is, for example, a red signal. The time until the next change of the signal shown by traffic light 3 is, for example, the time until the signal shown by traffic light 3 changes from a signal indicating a stop instruction to a signal indicating permission to proceed, or the time until the signal shown by traffic light 3 changes from a signal indicating permission to proceed to a signal indicating a stop instruction.

Then, the information processing device 1 acquires traffic light waiting information that is information about pedestrian P waiting for a traffic light (step S4). For example, the information processing device 1 determines the traffic light waiting state of pedestrian P based on the position information of pedestrian P acquired in step S2 and the traffic light status information acquired in step S3, and acquires the determination result as traffic light waiting information. The traffic light waiting information includes, for example, information about the traffic light waiting time.

For example, the information processing device 1 determines whether the pedestrian P is stopped waiting for a traffic light based on the position of the pedestrian P and the state of the traffic light 3, and if the pedestrian P is stopped waiting for a traffic light, determines the waiting time for the pedestrian P. The waiting time for the pedestrian P is the time from when the pedestrian P starts waiting for a traffic light to when the pedestrian P ends waiting for a traffic light.

The information processing device 1 can also determine the future traffic light waiting state of the pedestrian P and acquire the determination result as traffic light waiting information. The future traffic light waiting state of the pedestrian P is, for example, the future traffic light waiting state of the pedestrian P from the present time until a predetermined period of time.

For example, the information processing device 1 determines the future state of pedestrian P waiting for a traffic light based on the movement speed of pedestrian P and the future state of traffic light 3. When determining the future state of waiting for a traffic light, the information processing device 1 can also predict the movement route of pedestrian P using information on the past movement history of pedestrian P, and determine the future state of waiting for a traffic light of pedestrian P based on the predicted movement route, the movement speed of pedestrian P, and the future state of traffic light 3.

In addition, the information processing device 1 can determine the total time that pedestrian P has waited for a traffic light and the number of times that pedestrian P has waited for a traffic light based on the determined past state of pedestrian P waiting for a traffic light, and acquire information such as the determined total time that pedestrian P has waited for a traffic light and the number of times that pedestrian P has waited for a traffic light as traffic light waiting information.

Next, the information processing device 1 determines the advertising information to be provided to the pedestrian P who is waiting at a traffic light based on the submission information received in step S1 and the traffic light waiting information acquired in step S4 (step S5).

Based on the location conditions indicated in the condition information included in the submission information received in step S1, the information processing device 1 determines whether or not to provide advertising information to pedestrian P who is in a waiting state for a traffic light indicated in the waiting for a traffic light information acquired in step S4.

Based on the location conditions indicated by the condition information, for example, if a pedestrian P waiting at a traffic light has a specific locational relationship with the location of a store S, the information processing device 1 determines the pedestrian P as an advertisement provision target to which advertising information is to be provided. A specific locational relationship with the location of a store S means, for example, a location where the pedestrian P can enter the store S while waiting at a traffic light.

In addition, a specific locational relationship with the location of store S means, for example, a location where pedestrian P can pick up a product that pedestrian P has ordered in advance while waiting at a traffic light, or a location where pedestrian P can use a service that pedestrian P has ordered in advance while waiting at a traffic light, etc.

In addition, the information processing device 1 determines, for example, advertising information corresponding to the time that the pedestrian P determined as the advertising target waits for a traffic light as the advertising information to be provided to the pedestrian P. In addition, the information processing device 1 can determine advertising information corresponding to the total time that the pedestrian P determined as the advertising target waits for a traffic light as the advertising information to be provided to the pedestrian P, or determine advertising information corresponding to the number of times that the pedestrian P waits for a traffic light as the advertising information to be provided to the pedestrian P.

Then, the information processing device 1 provides the advertising information determined in step S5 to the pedestrian P determined in step S5 as a target for advertising provision (step S6). The information processing device 1 provides the advertising information to the pedestrian P by transmitting the advertising information determined in step S5 to the terminal device 2 of the pedestrian P determined in step S5 as a target for advertising provision.

For example, the information processing device 1 can provide advertising information to the pedestrian P by pushing the advertising information to the terminal device 2 of the pedestrian P to display the advertising information on the terminal device 2, or by inserting the advertising information into content when the pedestrian P is viewing the content using the terminal device 2.

In this way, the information processing device 1 receives advertising information of stores S located in the vicinity of the pedestrian P while the pedestrian P is waiting at a traffic light, and acquires traffic light waiting information that is information about the pedestrian P while waiting at a traffic light. Then, the information processing device 1 provides advertising information to the pedestrian P who is waiting at a traffic light, based on the received advertising information and the acquired traffic light waiting information.

The information processing device 1 can provide advertising information of nearby stores S to pedestrians P waiting at traffic lights, making it possible to effectively advertise the stores S and encouraging visits to the stores S. Therefore, the information processing device 1 can increase the convenience of business operators B of stores S in the vicinity of pedestrians P waiting at traffic lights.

In addition, the information processing device 1 can receive from the user U, permissible time information that indicates the permissible time for the user U to wait for a traffic light. For example, the information processing device 1 receives the permissible time information of the pedestrian P from the terminal device 2 of the pedestrian P.

The allowable time information may be information indicating the allowable time for waiting for a signal to change for each traffic light 3, may be information indicating the allowable time for waiting for a signal to change common to all traffic lights 3, or may be information indicating the allowable time for waiting for a signal to change common to each geographical area. The allowable time information for pedestrian P is determined, for example, by pedestrian P, but may also be determined by the information processing device 1.

The information processing device 1 determines the waiting time for the traffic light based on the received allowable time information. For example, the information processing device 1 determines the waiting time for the traffic light of the pedestrian P based on the allowable time indicated in the allowable time information of the pedestrian P waiting for the traffic light. When there are multiple pedestrians P waiting for the traffic light, the information processing device 1 determines the waiting time for the traffic light of the multiple pedestrians P based on the allowable time indicated in the allowable time information of the multiple pedestrians P.

For example, suppose that the allowable time indicated by the allowable time information for each pedestrian P is 3 minutes, the normal period during which the signal of traffic light 3 indicates a stop is 2 minutes, and each pedestrian P starts waiting for the light to change when the signal of traffic light 3 changes from a state indicating permission to proceed to a state indicating a stop.

In this case, the information processing device 1 determines the period during which the signal of the traffic light 3 indicates a stop instruction to be more than 2 minutes and less than or equal to 3 minutes as the waiting time for each pedestrian P. For example, the information processing device 1 determines the waiting time for each pedestrian P to be 3 minutes.

Then, the information processing device 1 notifies the control device 6 of the traffic light 3, which controls the traffic light waiting time, of control information based on the determined traffic light waiting time. When the control device 6 receives the control information from the information processing device 1, it controls the traffic light 3 based on the control information from the information processing device 1.

For example, the normal period during which the signal of traffic light 3 indicates a stop is two minutes, and when the signal of traffic light 3 changes from a state indicating permission to proceed to a state indicating a stop, all pedestrians P start waiting for the light to change, and the information processing device 1 determines the waiting time for each pedestrian P to be three minutes.

In this case, the information processing device 1 notifies the control device 6 of control information to change the period during which the signal of traffic light 3 is instructing to stop from two minutes to three minutes. Based on the control information from the information processing device 1, the control device 6 controls the traffic light 3 so that the period during which the signal of traffic light 3 is instructing to stop temporarily becomes three minutes. This enables the information processing device 1 to increase the waiting time for the traffic light of the user U, to effectively advertise the store S, and to encourage customers to visit the store S.

The following provides a detailed explanation of the configuration of an information processing system that includes an information processing device 1, a terminal device 2, a traffic light 3, an operator device 4, a traffic information providing device 5, and a control device 6 that perform such processing.

2. Configuration of Information Processing System
2 is a diagram showing an example of a configuration of an information processing system according to an embodiment. As shown in FIG. 2, the information processing system 100 according to the embodiment includes an information processing device 1, a plurality of terminal devices 2, a plurality of traffic lights 3, a plurality of business device devices 4, a traffic information providing device 5, and a control device 6.

The multiple terminal devices 2 are used by different users U. The terminal devices 2 are, for example, in-vehicle devices or mobile terminals. The mobile terminals are, for example, smartphones, tablet PCs, and wearable devices. The wearable devices are, for example, smart glasses or smart watches, but are not limited to such examples.

The multiple operator devices 4 are used by different operators B. The operator devices 4 are, for example, but not limited to, notebook PCs, tablet PCs, or smartphones. The control device 6 is a device that controls the multiple traffic lights 3.

The information processing device 1, the multiple terminal devices 2, the multiple traffic lights 3, the multiple business device devices 4, the traffic information providing device 5, and the control device 6 are connected to each other via a network N so as to be able to communicate with each other by wire or wirelessly. Note that the information processing system 100 shown in FIG. 2 may include multiple information processing devices 1, traffic information providing devices 5, and control devices 6. Furthermore, the control device 6 may be configured to be included in the traffic information providing device 5.

The network N includes, for example, a WAN (Wide Area Network) such as the Internet and mobile communication networks such as LTE (Long Term Evolution), 4G (4th Generation), and 5G (5th Generation: 5th generation mobile communication system).

The terminal device 2 can connect to the network N via a mobile communication network or short-range wireless communication such as Bluetooth (registered trademark) or wireless LAN (Local Area Network) and communicate with the information processing device 1.

[3. Terminal device 2]
3 is a diagram showing an example of the configuration of the terminal device 2 according to the embodiment. As shown in FIG. 3, the terminal device 2 according to the embodiment includes a communication unit 10, a display unit 11, an operation unit 12, a sensor group 13, a storage unit 14, and a processing unit 15.

3.1. Communication unit 10
The communication unit 10 is realized by, for example, a network interface card (NIC), etc. The communication unit 10 is connected to a network N by wire or wirelessly, and transmits and receives information to and from the information processing device 1 via the network N.

[3.2. Display section 11]
The display unit 11 is, for example, an LCD (Liquid Crystal Display) or an organic EL (Electro Luminescence) display.

[3.3. Operation unit 12]
The operation unit 12 includes, for example, a keyboard including keys for inputting letters, numbers, and spaces, an enter key, arrow keys, etc., a mouse, a power button, etc. When the display unit 11 is a touch panel compatible display, the operation unit 12 includes a touch panel.

3.4. Sensor Group 13
The sensor group 13 includes, for example, a positioning sensor, a temperature sensor, a humidity sensor, an illuminance sensor, a microphone, an acceleration sensor, a gyro sensor, a geomagnetic sensor, and an image sensor. The positioning sensor is a position sensor that detects the position of the terminal device 2.

The temperature sensor is a sensor that detects the temperature around the terminal device 2. The humidity sensor is a sensor that detects the humidity around the terminal device 2. The illuminance sensor is a sensor that detects the illuminance around the terminal device 2. The microphone is a sensor that detects the sound around the terminal device 2.

The acceleration sensor is a sensor that detects the acceleration of the terminal device 2. The gyro sensor is a sensor that detects the attitude, such as the tilt and rotation, of the terminal device 2. The geomagnetic sensor is a sensor that detects geomagnetism. The image sensor is a sensor that captures an image of the surroundings of the terminal device 2.

[3.5. Storage unit 14]
The storage unit 14 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk.

The memory unit 14 stores, for example, information transmitted from the information processing device 1 and acquired by the processing unit 15 via the network N and the communication unit 10, and detection information, which is information detected by the sensor group 13.

3.6. Processing Unit 15
The processing unit 15 is a controller, and is realized, for example, by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) executing various programs stored in a storage device inside the terminal device 2 using the RAM as a working area.

The processing unit 15 may be realized in whole or in part by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). A dedicated application program on an OS (Operating System) is installed in the processing unit 15, and the processing unit 15 functions as a functional unit including an information acquisition unit 16, a display processing unit 17, and an information output unit 18.

[3.6.1. Information acquisition unit 16]
The information acquisition unit 16 acquires various pieces of information transmitted from the information processing device 1 and received by the communication unit 10 via the network N. The information transmitted from the information processing device 1 to the terminal device 2 is, for example, advertisement information and notification information. In addition, the information acquisition unit 16 acquires detection information from the sensor group 13, which is information detected by the sensor group 13.

[3.6.2. Display Processing Unit 17]
The display processing unit 17 causes the display unit 11 to display the information acquired by the information acquisition unit 16. For example, the display processing unit 17 causes the display unit 11 to display advertisement information and notification information acquired by the information acquisition unit 16.

[3.6.3. Information output unit 18]
The information output unit 18 transmits, for example, operation information corresponding to an operation on the operation unit 12 by the user U to the information processing device 1 via the communication unit 10. In addition, the information output unit 18 transmits detection information acquired by the information acquisition unit 16 to the information processing device 1 via the communication unit 10.

4. Configuration of information processing device 1
4 is a diagram showing an example of the configuration of the information processing device 1 according to the embodiment. As shown in FIG. 4, the information processing device 1 includes a communication unit 20, a storage unit 21, and a processing unit 22.

4.1. Communication unit 20
The communication unit 20 is realized by, for example, a NIC. The communication unit 20 is connected to a network N by wire or wirelessly, and transmits and receives information to and from various other devices. For example, the communication unit 20 transmits and receives information to and from the terminal device 2, the business device 4, the traffic information providing device 5, the control device 6, and the like via the network N.

[4.2. Storage unit 21]
The storage unit 21 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 21 has a user information storage unit 30, a submission information storage unit 31, and a traffic-related information storage unit 32.

[4.2.1. User information storage unit 30]
The user information storage unit 30 stores various types of information related to the user U. Fig. 5 is a diagram showing an example of a user information table stored in the user information storage unit 30 according to the embodiment.

In the example shown in FIG. 5, the user information table stored in the user information storage unit 30 includes information on items such as "User ID (Identifier)," "Attribute Information," "History Information," "Location Information," "Traffic Signal Waiting Information," and "Settings Information."

"User ID" is an identifier that identifies user U, and is information assigned to each user U. "Attribute information" is attribute information that indicates the attributes of user U associated with the "user ID." The attributes of user U are, for example, demographic attributes and psychographic attributes. Demographic attributes are demographic attributes, and include multiple attribute items such as age, gender, occupation, place of residence, annual income, and family composition.

Psychographic attributes are psychological attributes and include, for example, multiple attribute items related to lifestyle, values, interests, etc. For example, each of the multiple attribute items in the psychographic attributes is an object of interest to the user U, such as cars, clothes, travel, games, camping, motorcycles, trains, home appliances, or computers.

"History information" is information on the history of user U associated with "user ID" and includes, for example, information on user U's movement history and information on the usage history of store S. User U's movement history includes the history of user U's past locations, the history of user U's movement routes, and the history of user U waiting at traffic lights. User U's history of waiting at traffic lights includes information such as the location where the user waited at a traffic light and the time spent waiting at a traffic light.

The usage history of user U at store S includes user U's product purchase history at store S, user U's service usage history at store S, etc. The "history information" may also include information on user U's behavioral history in online services associated with the "user ID." Information on user U's behavioral history in online services includes, for example, search history information, browsing history information, and transaction history information in online services for user U.

User U's search history information includes, for example, information on the search history by user U in web search services. User U's browsing history information includes, for example, information on the content browsing history by user U in online services. User U's transaction history information includes, for example, information on the product transaction history by user U in online services.

The "location information" includes location information indicating the current location of the user U associated with the "user ID." The location information is, for example, information contained in detection information detected by the terminal device 2 and transmitted from the terminal device 2, and is acquired from the terminal device 2 by the processing unit 22 and stored in the user information storage unit 30.

The "traffic light waiting information" includes traffic light waiting information, which is information related to waiting at a traffic light for user U associated with the "user ID." The traffic light waiting information includes, for example, information on the time user U has waited at a traffic light, information on the total time user U has waited at a traffic light, and information on the number of times user U has waited at a traffic light. The traffic light waiting information is, for example, information determined by the processing unit 22. Note that the information on the total time user U has waited at a traffic light and information on the number of times user U has waited at a traffic light may be information included in the movement history of user U.

The "setting information" is the setting information of the user U associated with the "user ID", such as the allowable time information set by the user U and accepted by the processing unit 22, and the schedule information set by the user U and linked to the user U's account.

[4.2.2. Manuscript submission information storage unit 31]
The submission information storage unit 31 stores the submission information transmitted from each business B. Fig. 6 is a diagram showing an example of a submission information table stored in the submission information storage unit 31 according to the embodiment.

In the example shown in FIG. 6, the submission information table stored in the submission information storage unit 31 includes information on items such as "submission ID" and "submission information." The "submission ID" is an identifier that identifies the submission information, and is information that is assigned to each piece of submission information.

"Submission information" is submission information associated with the "submission ID" and includes information on items such as "store information," "advertising information," and "conditions information."

"Store information" is information relating to store S of business operator B, and includes an identifier for identifying store S of business operator B, information indicating the name of store S of business operator B, information indicating the location of store S of business operator B, etc.

"Advertising information" is advertising information for store S provided to user U by business operator B. Such advertising information is provided to user U, for example, by being pushed to user U's terminal device 2 or by being inserted into content that user U is viewing using terminal device 2.

"Condition information" is condition information that indicates the conditions for providing advertising information to user U. Condition information includes, for example, information for identifying traffic light 3, information regarding waiting for a signal from traffic light 3 in the vicinity of store S, etc. Information for identifying traffic light 3 is, for example, an identifier for traffic light 3 or information indicating the position of traffic light 3, etc.

The information related to waiting at traffic lights included in the condition information is, for example, information on the waiting time for a traffic light, information on the number of times the vehicle has waited at a traffic light, information on the total waiting time for a traffic light, etc. The waiting time for a traffic light is the time that pedestrian P waits for the signal of traffic light 3, and is the time from when pedestrian P stops waiting for the signal of traffic light 3 instructing the vehicle to stop until the signal of traffic light 3 changes to a signal indicating permission to proceed.

The number of times pedestrian P has waited for a signal from traffic light 3 in the past. The total time waiting for a signal is the total amount of time pedestrian P has waited for a signal in the past, for example, the total amount of time pedestrian P has waited for a signal up until a predetermined period of time ago.

The "submission information" includes multiple pairs of "advertising information" and "condition information." By using multiple pairs of "advertising information" and "condition information," it is possible to provide different advertising information to user U for the same waiting time at a traffic light.

For example, the information processing device 1 can provide advertising information corresponding to at least one of the waiting time at traffic lights, the number of times waiting at traffic lights, and the total waiting time at traffic lights based on the submission information. Note that a pair of "advertising information" and "condition information" may be one pair in the submission information associated with the "submission ID."

In addition to or instead of information on waiting time at traffic lights, information on the number of times waiting at traffic lights, and total waiting time at traffic lights, the condition information may also include, for example, information indicating the attributes of the user U to whom the advertising information is provided, information on the behavioral history of the user U to whom the advertising information is provided, and information indicating the user level of the user U to whom the advertising information is provided.

The information indicating the attributes of user U is, for example, information indicated by a combination of multiple attribute items such as user U's gender, age, and occupation, and includes, for example, information such as a male office worker in his 20s and a female nurse in her 30s.

The information regarding the behavioral history of user U includes, for example, information regarding the average time that user U has waited in the past for a traffic light 3 indicated in the condition information.

The user level of user U is, for example, the membership level of user U at store S, and the higher the amount of spending by user U at store S, the higher the level. For example, the membership level of user U at store S is selected from level 1, level 2, and level 3. Level 1 is the highest membership level of user U at store S, and level 3 is the lowest. Note that the membership level of user U at store S may be less than three levels, or may be four levels or more.

The condition information also includes information indicating a location condition, which is a condition related to the location of user U who is waiting at a traffic light. The above-mentioned location condition of user U who is waiting at a traffic light is, for example, a condition that the location relationship between user U who is waiting at a traffic light and the location of store S is a specific relationship.

The specific positional relationship is a relationship in which the position of pedestrian P, who is user U, is in a position in the vicinity of store S when user U is waiting at a traffic light. The position in the vicinity of store S is, for example, a position where pedestrian P waiting at a traffic light can reach store S without crossing the crosswalk, as shown in FIG. 1, and is, for example, a position in front of store S.

The specific positional relationship may also be a position where pedestrian P is located in the vicinity of store S and where pedestrian P can enter store S while waiting for the traffic light to change. In this case, the position of pedestrian P may be, for example, a position where pedestrian P can enter store S while waiting for the traffic light to change and where pedestrian P can pick up a product that he or she ordered in advance while waiting for the traffic light to change, or a position where pedestrian P can enter store S while waiting for the traffic light to change and where pedestrian P can purchase a product or use a service at store S while waiting for the traffic light to change.

The specific positional relationship may be, for example, a position within a predetermined range with the store S at the center, or a position within a predetermined range from the entrance of the store S at the center where the entrance of the store S can be seen by the user U. The specific positional relationship may be a different positional relationship for each store S, or may be a positional relationship common to multiple stores S.

In addition, the location condition for user U waiting at a traffic light may be, instead of a condition that the location relationship between user U waiting at a traffic light and the location of store S is a specific relationship, a condition that user U's location is within a location range directly specified by business operator B.

4.2.3. Traffic-related information storage unit 32
The traffic-related information storage unit 32 stores traffic signal status information and other traffic-related information. The traffic signal status information is information that indicates the status of the traffic signal 3.

Signal status information is information that indicates the status of the signal shown by traffic light 3, and includes, for example, information indicating the current signal shown by traffic light 3 and information indicating the time until the next change of the signal shown by traffic light 3.

The signals shown by the traffic light 3 include signals indicating permission to proceed and signals indicating a stop instruction, etc. The signal indicating permission to proceed is, for example, a green signal, and the signal indicating a stop instruction is, for example, a red signal. The time until the next change of the signal shown by the traffic light 3 is, for example, the time until the signal shown by the traffic light 3 changes from a signal indicating a stop instruction to a signal indicating permission to proceed, or the time until the signal shown by the traffic light 3 changes from a signal indicating permission to proceed to a signal indicating a stop instruction, etc.

The traffic-related information includes, for example, traffic volume information and traffic regulation information. The traffic volume information is information related to the traffic volume on each sidewalk located in an area including the traffic lights 3. For example, the traffic volume information includes information indicating the number of pedestrians P on each sidewalk. The number of pedestrians P is, for example, a real-time number, or a number predicted by the traffic information providing device 5 or the information processing device 1 based on past traffic volume history.

The traffic regulation information is information on traffic regulations in an area including traffic lights 3, and includes, for example, information indicating the location of specific movement restrictions in an area including traffic lights 3 and information indicating the type of specific movement restrictions in an area including traffic lights 3. The type of specific movement restriction is a type of movement restriction that prevents user U from moving, such as a temporary road ban, a temporary road closure, or a temporary one-way street, but is not limited to these types of movement restrictions and may be any type that imposes restrictions on the movement of user U.

Temporary road closures, temporary road closures, or temporary one-way streets are set, for example, due to traffic restrictions caused by road construction, traffic accidents, or events, but are not limited to these examples.

The traffic-related information storage unit 32 can also store control information instead of or in addition to the signal state information. The control information is control information for each traffic light 3, and includes, for example, information on the signal control pattern of the traffic light 3 and information on the signal control timing of the traffic light 3.

The information on the traffic light control pattern includes, for example, information indicating the period during which the signal indicated by traffic light 3 is green, information indicating the period during which the signal indicated by traffic light 3 is yellow, and information indicating the period during which the signal indicated by traffic light 3 is red.

The signal control timing information is the timing at which the signal shown by traffic light 3 changes, and is, for example, information indicating the timing when the signal shown by traffic light 3 last changed to a green light, but it may also be information indicating the timing when the signal shown by traffic light 3 last changed to a red light, or other information.

4.3. Processing Unit 22
The processing unit 22 is a controller, and is realized by a processor such as a CPU or an MPU, which executes various programs (corresponding to an example of an information processing program) stored in a storage device inside the information processing device 1 using a RAM or the like as a working area. The processing unit 22 may be realized in part or in whole by an integrated circuit such as an ASIC, an FPGA, or a GPGPU.

As shown in FIG. 4, the processing unit 22 has a reception unit 40, an acquisition unit 41, a determination unit 42, a provision unit 43, a decision unit 44, and a notification unit 45, and realizes or executes the functions and actions of the information processing described below. Note that the internal configuration of the processing unit 22 is not limited to the configuration shown in FIG. 4, and may be other configurations as long as they perform the information processing described below.

4.3.1. Reception unit 40
The reception unit 40 receives various information and requests via the communication unit 20 etc. For example, the reception unit 40 receives information and requests transmitted from the terminal device 2, the business device 4 etc. The reception unit 40 includes an information reception unit 50 and an allowable time reception unit 51.

[4.3.1.1. Information Receiving Unit 50]
The information receiving unit 50 receives submitted information provided by an operator B of a store S located in the vicinity of a pedestrian P who is waiting for a traffic light. For example, the information receiving unit 50 receives submitted information transmitted from the business device 4. The store S located in the vicinity of a pedestrian P who is waiting for a traffic light is a store that is located in the vicinity of the pedestrian P when it is assumed that the pedestrian P is waiting for a traffic light.

The submission information includes, for example, the above-mentioned store information, advertising information, and condition information. When the information receiving unit 50 receives the submission information, it adds the received submission information to the submission information table of the submission information storage unit 31.

[4.3.1.2. Allowable time reception unit 51]
The permissible time receiving unit 51 receives permissible time information which is information indicating the permissible time for a user U, who is a pedestrian P, to wait at a traffic light.

For example, the allowable time reception unit 51 receives the allowable time information transmitted from the terminal device 2 of the user U. When the allowable time reception unit 51 receives the allowable time information, it adds the received allowable time information as part of the setting information to the user information table of the user information storage unit 30.

[4.3.2. Acquisition unit 41]
The acquisition unit 41 acquires various pieces of information from external information processing devices, the terminal device 2, the business device 4, the traffic information providing device 5, and the like via the communication unit 20, and stores the acquired information in the storage unit 21.

For example, the acquisition unit 41 acquires information indicating the information of user U from an external information processing device or terminal device 2 via the communication unit 20, and stores the acquired information indicating the information of user U in the user information storage unit 30.

The acquisition unit 41 also acquires traffic signal status information, traffic-related information, and the like from the traffic information providing device 5 via the communication unit 20, and stores the acquired traffic signal status information, traffic-related information, and the like in the traffic-related information storage unit 32. The acquisition unit 41 can also acquire control information instead of or in addition to the traffic signal status information, and store the acquired control information in the traffic-related information storage unit 32.

The acquisition unit 41 also acquires various types of information from the storage unit 21. For example, the acquisition unit 41 acquires user information, which is information about the user U, from the user information storage unit 30. The acquisition unit 41 also acquires submission information from the submission information storage unit 31.

The acquisition unit 41 also acquires traffic light waiting information, which is information about waiting at a traffic light for a user U, who is a pedestrian P, from the user information storage unit 30 or the determination unit 42. As described above, the traffic light waiting information includes, for example, information about waiting at a traffic light for a user U.

[4.3.3. Judgment unit 42]
The judgment unit 42 judges whether or not the user U is waiting for a traffic light based on the user information and traffic light status information acquired by the acquisition unit 41, and if it is determined that the user U is waiting for a traffic light, it judges the time that the user U will be waiting for the traffic light.

For example, the determination unit 42 determines the location of user U and the direction of movement of user U based on the location information and behavior history information included in the user information acquired by the acquisition unit 41. The determination unit 42 determines whether or not the location of user U is within any of the traffic light waiting position ranges, which are the position ranges for waiting for a signal according to each traffic light 3. The traffic light waiting position range is, for example, a range that is predetermined for each traffic light 3, but may also be, for example, a position range indicated by a position condition specified in the condition information included in the submission information.

When the position of user U is within the traffic light waiting position range, the determination unit 42 determines whether user U is waiting for a traffic light based on the traffic light status information acquired by the acquisition unit 41 and the direction of movement of user U determined as described above.

For example, if the determined direction of movement of user U is the direction of passing through a crosswalk where passage is restricted by traffic light 3 and the signal of traffic light 3 indicated in the signal status information is a signal indicating a stop, the determination unit 42 determines that user U is in a state of waiting for a traffic light, and if not, determines that user U is not in a state of waiting for a traffic light.

When the determination unit 42 determines that the user U will be waiting for a traffic light, it determines the time the user U will be waiting for a traffic light based on the traffic light status information acquired by the acquisition unit 41. The determination unit 42 stores traffic light waiting information including the determined information on the time the user U will be waiting for a traffic light in the user information storage unit 30, or passes it to the acquisition unit 41.

In addition to the current state of user U waiting for a traffic light, the determination unit 42 can also determine the future state of user U waiting for a traffic light, and if it is determined that user U will be in a state of waiting for a traffic light in the future, it can also determine the future time that user U will be waiting for a traffic light.

The future traffic light waiting state of user U is, for example, the future traffic light waiting state of user U from the present time until a predetermined period of time. The determination unit 42 stores traffic light waiting information including information on the future traffic light waiting time of user U in the user information storage unit 30, or transfers it to the acquisition unit 41.

For example, the determination unit 42 determines a future movement route of the user U based on the location information and behavior history information included in the user information acquired by the acquisition unit 41. The determination unit 42 determines whether the position of the user U on the movement route of the user U will be within any of the signal waiting position ranges, which are the position ranges for waiting at traffic lights determined by each traffic light 3.

When the position of user U is within the range of the waiting position for a traffic light, the determination unit 42 determines whether user U will be waiting for a traffic light based on the traffic light status information acquired by the acquisition unit 41 and the movement route of user U determined as described above.

When the determination unit 42 determines that the user U will be waiting for a traffic light, it determines the time the user U will be waiting for a traffic light based on the traffic light status information acquired by the acquisition unit 41. The determination unit 42 stores traffic light waiting information including the determined information on the time the user U will be waiting for a traffic light in the user information storage unit 30, or passes it to the acquisition unit 41.

The determination unit 42 also determines the total time that the pedestrian P has been waiting for a traffic light and the number of times that the pedestrian P has been waiting for a traffic light based on the determined past state of the pedestrian P waiting for a traffic light. The determination unit 42 stores the determined information such as the total time that the pedestrian P has been waiting for a traffic light and the number of times that the pedestrian P has been waiting for a traffic light in the user information storage unit 30 or transfers the information to the acquisition unit 41.

When it is determined that user U is waiting for a traffic light, the total time pedestrian P has waited for a traffic light may be the total of past waiting times for a traffic light plus the new waiting time for a traffic light, and the number of times pedestrian P has waited for a traffic light may be the number of times in the past that pedestrian P has waited for a traffic light plus one new waiting time.

When the acquisition unit 41 acquires control information, the determination unit 42 determines, based on the control information, the signal currently indicated by the traffic light 3, the time until the next change of the signal indicated by the traffic light 3, etc. Then, the determination unit 42 stores the result of the determination in the traffic-related information storage unit 32, or passes it to the acquisition unit 41.

[4.3.4. Providing Department 43]
The providing unit 43 provides various information to the user U. For example, the providing unit 43 transmits various information to the business operator device 4 of the business operator B and the terminal device 2 of the user U and causes the business operator device 4 of the business operator B and the terminal device 2 of the user U to display the various information, thereby providing the various information to the business operator B and the user U.

For example, the providing unit 43 provides the setting reception information to the business operator B by transmitting the setting reception information to the business operator device 4 of the business operator B. The setting reception information is information for displaying a GUI (Graphical User Interface) screen for setting the above-mentioned submission information, and the GUI screen is displayed on the business operator device 4.

Business operator B can set the submission information on the GUI screen by operating business operator device 4. In addition, after business operator B sets the submission information on the GUI screen, he or she can operate business operator device 4 to cause the submission information set on the GUI screen to be transmitted from business operator device 4 to information processing device 1.

The providing unit 43 provides advertising information to the terminal device 2 of a pedestrian P who is waiting for a traffic light or a user U who has been waiting for a traffic light. The providing unit 43 provides advertising information to the user U who is waiting for a traffic light within a predetermined period (e.g., 1 second, 3 seconds, or 5 seconds) after the user U starts waiting for the traffic light.

The predetermined period is, for example, a period of time that is longer than the time required for the information processing device 1 to provide advertising information after the user U starts waiting for a traffic light. The providing unit 43 can also provide advertising information to a pedestrian P who has previously waited for a traffic light.

For example, the providing unit 43 provides advertising information to a pedestrian P who is waiting at a traffic light based on the submission information accepted by the information accepting unit 50 and the traffic light waiting information acquired by the acquiring unit 41.

As described above, the submission information includes, for example, advertising information to be provided to pedestrian P who is waiting for the signal from traffic light 3 in the vicinity of store S, and condition information including information indicating the conditions for providing such advertising information.

The submission information includes multiple pairs of the above-mentioned advertising information and condition information. By using the multiple pairs of advertising information and condition information, it is possible to provide the user U with any one of multiple different advertising rewards.

The providing unit 43 provides advertising information corresponding to the information related to waiting at a traffic light to a user U who is waiting at a traffic light or a user U who has waited at a traffic light, based on the submission information and the waiting at a traffic light information. For example, the providing unit 43 provides advertising information corresponding to the waiting time for the traffic light to a user U.

Here, it is assumed that the multiple pieces of condition information included in the submission information include information on traffic light waiting times in different ranges. For example, it is assumed that the multiple pieces of condition information include first time information indicating that the traffic light waiting time is less than a first threshold Tth1, second time information indicating that the traffic light waiting time is equal to or greater than the first threshold Tth1 and less than a second threshold Tth2, and third time information indicating that the traffic light waiting time is equal to or greater than the second threshold Tth2. Note that the relationship between the first threshold Tth1 and the second threshold Tth2 is Tth1<Tth2.

Furthermore, it is assumed that the advertising information associated with the first time information is the first advertising information, the advertising information associated with the second time information is the second advertising information, and the advertising information associated with the third time information is the third advertising information.

In this case, if the traffic light waiting time of user U indicated in the traffic light waiting information is less than the first threshold Tth1, the providing unit 43 provides the first advertising information to user U. Also, if the traffic light waiting time of user U indicated in the traffic light waiting information is equal to or greater than the first threshold Tth1 and less than the second threshold Tth2, the providing unit 43 provides the second advertising information to user U. Also, if the traffic light waiting time of user U indicated in the traffic light waiting information is equal to or greater than the second threshold Tth2, the providing unit 43 provides the third advertising information to user U.

The providing unit 43 also provides the user U with advertising information according to the total time spent waiting at traffic lights. For example, it is assumed that the multiple pieces of condition information included in the submission information include information on total time spent waiting at traffic lights in different ranges. For example, it is assumed that the multiple pieces of condition information include first total time information indicating that the total time spent waiting at traffic lights is less than a first threshold MTth1, second total time information indicating that the total time spent waiting at traffic lights is equal to or greater than the first threshold MTth1 and less than a second threshold MTth2, and third total time information indicating that the total time spent waiting at traffic lights is equal to or greater than the second threshold MTth2. Note that the relationship between the first threshold MTth1 and the second threshold MTth2 is MTth1<MTth2.

Furthermore, it is assumed that the advertising information associated with the first total time information is the first advertising information, the advertising information associated with the second total time information is the second advertising information, and the advertising information associated with the third total time information is the third advertising information.

In this case, if the total time that user U waits for a traffic light is less than the first threshold MTth1, the providing unit 43 provides the first advertising information to user U. Also, if the total time that user U waits for a traffic light is equal to or greater than the first threshold MTth1 and less than the second threshold MTth2, the providing unit 43 provides the second advertising information to user U. Also, if the total time that user U waits for a traffic light is equal to or greater than the second threshold MTth2, the providing unit 43 provides the third advertising information to user U.

The multiple pieces of condition information included in the submission information include information on the number of times the user has to wait at traffic lights in different ranges. The multiple pieces of condition information are, for example, first number information indicating that the number of times the user has to wait at traffic lights is less than a first threshold value Nth1, second number information indicating that the number of times the user has to wait at traffic lights is equal to or greater than the first threshold value Nth1 and less than a second threshold value Nth2, and third number information indicating that the number of times the user has to wait at traffic lights is equal to or greater than the second threshold value Nth2.

Furthermore, it is assumed that the advertising information associated with the first number of times information is the first advertising information, the advertising information associated with the second number of times information is the second advertising information, and the advertising information associated with the third number of times information is the third advertising information.

In this case, if the number of times user U has waited at traffic lights is less than the first threshold Nth1, the providing unit 43 provides the first advertising information to user U. Also, if the number of times user U has waited at traffic lights is equal to or greater than the first threshold Nth1 and less than the second threshold Nth2, the providing unit 43 provides the second advertising information to user U. Also, if the number of times user U has waited at traffic lights is equal to or greater than the second threshold Nth2, the providing unit 43 provides the third advertising information to user U.

The providing unit 43 can also provide the user U with advertising information according to a score obtained by weighting and adding two or more of the waiting time at a traffic light, the total waiting time at a traffic light, and the number of times the user waits at a traffic light.

In addition to or instead of information on the time spent waiting at traffic lights, the total time spent waiting at traffic lights, and the number of times the user has waited at traffic lights, the condition information may also include, for example, information indicating the attributes of the user U to whom the advertising information is to be provided, information on the behavioral history of the user U to whom the advertising information is to be provided, and information indicating the user level of the user U to whom the advertising information is to be provided.

This allows operator B to, for example, change the conditions for waiting time at traffic lights or the number of times waiting at traffic lights depending on the attributes of user U, set conditions such as providing advertising information only to users U with specific attributes, or set conditions such as providing advertising information only to users U who have performed specific actions. Specific actions include, for example, operating the terminal device 2 while waiting at a traffic light, browsing a website on the terminal device 2 while waiting at a traffic light, searching for store S on the terminal device 2 while waiting at a traffic light, etc.

Furthermore, operator B can set the conditions included in the condition information to, for example, conditions such that the higher the user level of user U, the more valuable advertising information is provided, or conditions such that the higher the user level of user U, the more information is provided. Note that, for example, the more bargain items are included in the advertising information, the higher the value of the information is, and the more items are included in the advertising information, the more information is provided.

In addition, business operator B can set the conditions included in the condition information to be such that advertising information is provided only to user U who has a specific user level, or to be such that advertising information including product information according to the user level is provided to user U.

The condition information also includes information indicating the above-mentioned location condition, which is a condition related to the location of user U who is waiting at a traffic light, and the providing unit 43 can provide advertising information only to users U who satisfy the location condition. The condition related to the location of user U who is waiting at a traffic light is, for example, as described above, a condition that the location relationship between user U who is waiting at a traffic light and the location of store S is a specific relationship.

The specific positional relationship is a relationship in which the user U is located in a position in the vicinity of the store S when the user U is waiting for the traffic light to turn on. In addition, the position in the vicinity of the store S is a position where a pedestrian P waiting for the traffic light 3 to turn on can reach the store S without crossing the crosswalk, as shown in FIG. 1, and is, for example, a position in front of the store S.

The specific positional relationship may be, for example, a position where pedestrian P is located in the vicinity of store S and where pedestrian P can enter store S while waiting at a traffic light. In this case, the position of pedestrian P may be, for example, a position where pedestrian P can enter store S while waiting at a traffic light and where pedestrian P can pick up a product that he or she ordered in advance while waiting at a traffic light, or a position where pedestrian P can enter store S while waiting at a traffic light and where pedestrian P can purchase a product or use a service at store S while waiting at a traffic light.

The providing unit 43 can determine whether or not the pedestrian P is in a position where he or she can enter the store S while waiting at a traffic light, based on, for example, the distance between the position of the pedestrian P and the store S, the traffic light waiting time indicated in the traffic light waiting information, and the movement speed of the user U (for example, the average movement speed obtained from the movement history).

The providing unit 43 can further use the time required for the user U to receive the pre-ordered product to determine whether the location is such that the pedestrian P can enter the store S while waiting at a traffic light and whether the pedestrian P can receive the pre-ordered product while waiting at a traffic light. Information on the time required for the user U to receive the pre-ordered product is, for example, transmitted from the business device 4 to the information processing device 1 and acquired by the acquiring unit 41.

The providing unit 43 can further use the time required to purchase a product or use a service at the store S to determine whether the pedestrian P is at a location where the pedestrian P can enter the store S while waiting at a traffic light and whether the pedestrian P is at a location where the pedestrian P can purchase a product or use a service at the store S while waiting at a traffic light. Information on the time required to purchase a product or use a service at the store S is transmitted from the business device 4 to the information processing device 1 and acquired by the acquiring unit 41, for example.

The provision unit 43 determines whether the user U satisfies the above-mentioned location condition, and provides advertising information to the user U who is determined to satisfy the above-mentioned location condition and also satisfies the other conditions indicated in the condition information.

The providing unit 43 determines whether or not the user U satisfies the above-mentioned location condition based on, for example, the location of the user U and the location of the store S. Furthermore, if the condition indicated in the condition information is within the above-mentioned location range, the providing unit 43 determines that the location condition is satisfied when the location of the user U is within the above-mentioned location range. Note that, if the condition indicated in the condition information is not other than the above-mentioned location condition, the providing unit 43 provides advertising information to the user U determined to satisfy the above-mentioned location condition.

The conditions specified in the condition information are not limited to the above-mentioned examples, and operator B can set various conditions. For example, the conditions specified in the condition information may include a traffic volume condition that is a condition based on the traffic volume on the sidewalk on which user U is moving. Hereinafter, the traffic volume on the sidewalk on which user U is moving is referred to as the target traffic volume.

The traffic volume condition is, for example, a condition that the target traffic volume is less than a first threshold value Mth1, a condition that the target traffic volume is equal to or greater than a second threshold value Mth2, or a condition that the target traffic volume is equal to or greater than the first threshold value Mth1 and less than the second threshold value Mth2. The target traffic volume is, for example, the traffic volume within a predetermined range from the position to which the user U is moving.

The conditions specified in the condition information may also include a condition that there is a specific movement restriction location within a predetermined range from the position of user U who is waiting for a traffic light. The specific movement restriction location is a type of movement restriction that prevents user U from moving, such as a temporary road ban, a temporary road closure, or a temporary one-way street, but is not limited to these movement restrictions and may be any type that imposes restrictions on the movement of user U.

The conditions specified in the condition information may also include, for example, a condition for the number of users waiting at a traffic light, which is a condition based on the number of users U waiting in the same area for the same traffic light 3. Hereinafter, the number of users U waiting in the same area for the same traffic light 3 is referred to as the target number of people waiting.

The condition for the number of people waiting at the traffic light is, for example, a condition that the target number of people waiting is less than a first threshold Mth1, a condition that the target number of people waiting is equal to or greater than a second threshold Mth2, or a condition that the target number of people waiting is equal to or greater than the first threshold Mth1 and less than the second threshold Mth2.

The providing unit 43 can also provide advertising information to the user U by pushing the advertising information to the terminal device 2 of the user U to display the advertising information on the terminal device 2, or by inserting the advertising information into content when the user U is browsing the content using the terminal device 2.

The providing unit 43 also transmits order acceptance information to the terminal device 2 of the user U to accept orders for products sold at the store S while the user is waiting at a traffic light, thereby displaying the order acceptance information on the display unit 11 of the terminal device 2 and providing the order acceptance information to the user U.

The order reception information displayed on the terminal device 2 includes, for example, information such as the name of the store S, the location of the store S, and the menu of products and services provided by the store S. The user U can order products and services by operating the operation unit 12 of the terminal device 2 to select a desired product or service from the menu of products and services displayed on the display unit 11.

The terminal device 2 transmits order information, including selection information indicating the product or service selected by the user U, to the business device 4 or an order reception server (not shown). In addition to the selection information, the order information includes information about the user U (e.g., information such as the name and contact phone number of the user U). Upon receiving the order information, the order reception server (not shown) transmits the received order information to the business device 4.

When order information is received by business device 4, business B works based on the order information so that the product or service can be provided immediately when user U arrives at the store. For example, if the order is for a set of hamburger and french fries, business B works so that user U can receive the order immediately when he arrives at the store. Note that "business B" is a concept that includes, for example, employees of business B.

The providing unit 43 can also provide advertising information to a user U who has been determined by the determining unit 42 to be in a future waiting state at a traffic light before the user U will be in a waiting state at a traffic light in the future (e.g., a predetermined period of time before the user U will be in a waiting state at a traffic light in the future).

4.3.5. Determination unit 44
The determination unit 44 determines the time to wait at a traffic light based on the permissible time information received by the permissible time receiving unit 51 .

For example, the determination unit 44 determines the traffic light waiting time of the user U based on the allowable time indicated in the allowable time information of the user U who is waiting for the traffic light. When there is one user U who is waiting for the traffic light, the determination unit 44 determines the traffic light waiting time of the user U to be within the allowable time indicated in the allowable time information of the user U.

In addition, when there are multiple users U waiting for a traffic light, the determination unit 44 determines the traffic light waiting times of the multiple users U based on the allowable times indicated in the allowable time information of the multiple users U.

For example, suppose that the allowable time indicated in the allowable time information for each user U is 3 minutes, the normal period during which the signal of traffic light 3 indicates a stop instruction is 2 minutes, and each user U starts waiting for the signal to change from a state indicating permission to proceed to a state indicating a stop instruction.

In this case, the determination unit 44 determines the period during which the signal of the traffic light 3 indicates a stop instruction to be more than 2 minutes and less than or equal to 3 minutes as the waiting time for each user U. For example, the information processing device 1 determines the waiting time for each user U to be 3 minutes.

The waiting time of user U determined by the determination unit 44 is, for example, a time equal to or longer than the traffic light waiting time specified in the condition information, but is not limited to such an example. For example, the waiting time of user U determined by the determination unit 44 may be the allowable time indicated in the allowable time information, or may be the traffic light waiting time at which user U waiting at a traffic light is more likely to visit store S.

In addition, for example, when the traffic light waiting time of user U determined by the judgment unit 42 is shorter than the traffic light waiting time specified in the condition information, the decision unit 44 can determine the traffic light waiting time of user U to be a time longer than the traffic light waiting time specified in the condition information based on the allowable time information of user U.

In this case, for example, when conditions other than the waiting time for a traffic light specified in the condition information are satisfied and the waiting time for a traffic light of user U determined by the determination unit 42 is shorter than the waiting time for a traffic light specified in the condition information, the determination unit 44 determines the waiting time for a traffic light of user U to be longer than the waiting time for a traffic light specified in the condition information based on the allowable time information of user U. This enables the determination unit 44 to increase the number of users U who satisfy the conditions specified in the condition information.

[4.3.6. Notification section 45]
The notification unit 45 notifies the control device 6 of the traffic light 3 that controls the traffic light waiting time of control information based on the traffic light waiting time determined by the determination unit 44. When the control device 6 receives the control information from the information processing device 1, it controls the traffic light 3 based on the control information from the information processing device 1.

For example, assume that the normal period during which traffic light 3 indicates a stop instruction is two minutes, and the signal waiting time determined by the determination unit 44 is three minutes. In this case, the notification unit 45 notifies the control device 6 of control information for changing the period during which traffic light 3 indicates a stop instruction from two minutes to three minutes. Based on the control information from the information processing device 1, the control device 6 controls traffic light 3 so that the period during which traffic light 3 indicates a stop instruction is temporarily three minutes.

In addition, some or all of the functions of the providing unit 43 described above may be executed by the notifying unit 45, and some or all of the functions of the providing unit 43 may be executed by the notifying unit 45.

5. Processing Procedure
Next, a procedure of information processing by the processing unit 22 of the information processing device 1 according to the embodiment will be described. Fig. 7 is a flowchart showing an example of information processing by the processing unit 22 of the information processing device 1 according to the embodiment.

As shown in FIG. 7, the processing unit 22 of the information processing device 1 determines whether information has been acquired or received (step S10). If the processing unit 22 determines that information has been acquired or received (step S10: Yes), it stores the acquired or received information in the storage unit 21 (step S11). For example, the processing unit 22 acquires information about user U, submission information, traffic signal status information, traffic-related information, etc., and stores the acquired information about user U, submission information, traffic signal status information, traffic-related information, etc. in the storage unit 21.

When the processing of step S11 is completed, or when it is determined that no information has been acquired or received (step S10: No), the processing unit 22 determines whether or not a determination timing has arrived (step S12). The determination timing is, for example, a timing that arrives at a predetermined cycle, but is not limited to such an example.

When the processing unit 22 determines that the time for judgment has arrived (step S12: Yes), it judges whether each user U is waiting for a traffic light based on the information stored in the memory unit 21 in step S11 (step S13).

Next, the processing unit 22 determines whether or not there is a user U waiting for a traffic light (step S14). If the processing unit 22 determines that there is a user U waiting for a traffic light (step S14: Yes), it determines whether or not the user U waiting for a traffic light satisfies the conditions specified in the condition information included in the reward information (step S15).

When the processing unit 22 determines that the user U who is waiting at a traffic light satisfies the conditions specified in the condition information included in the reward information (step S15: Yes), it provides advertising information to the user U who is waiting at a traffic light and satisfies the conditions specified in the condition information (step S16).

When the processing of step S16 is completed, when it is determined that the judgment timing has not arrived (step S12: No), when it is determined that there is no user U waiting for a traffic light (step S14: No), or when it is determined that a user U waiting for a traffic light does not satisfy the condition specified in the condition information (step S15: No), the processing unit 22 judges whether or not the operation end timing has arrived (step S17). The processing unit 22 judges that the operation end timing has arrived, for example, when the power supply of the information processing device 1 is turned off.

If the processing unit 22 determines that the operation end time has not yet arrived (step S17: No), it transitions to step S10, and if it determines that the operation end time has arrived (step S17: Yes), it terminates the processing shown in FIG. 7.

6. Transformation
In the above-described example, the information processing device 1 acquires the location information of the user U from the terminal device 2 , but the information processing device 1 may be configured to acquire the location information of the user U from a source other than the terminal device 2 .

For example, the information processing device 1 can acquire location information of an IC tag transmitted from a communication device that detects an IC (Integrated Circuit) tag carried by the user U as location information of the user U. The information processing device 1 can also acquire imaging information obtained from a surveillance camera that captures an image of a pedestrian P moving on a road including a sidewalk, identify an image of the user U from the acquired imaging information, and detect the location of the user U based on the identification result.

The providing unit 43 may also provide advertising information of one of the multiple stores S to a user U who simultaneously satisfies the conditions indicated in the condition information included in the submission information of each of the multiple different stores S. Hereinafter, a user U who simultaneously satisfies the conditions indicated in the condition information included in the submission information of each of the multiple different stores S may be referred to as a simultaneous condition satisfying user.

For example, assume that each of the multiple pieces of submitted information for which the simultaneous condition satisfying user both satisfy the conditions indicated in the condition information is advertising information with an expiration date. In this case, the providing unit 43 can determine the advertising information with the latest or earliest expiration date among the multiple pieces of advertising information with expiration dates as the advertising information to be provided to the simultaneous condition satisfying user, and provide the determined advertising information to the simultaneous condition satisfying user.

The providing unit 43 can also determine the expiration date of the reward with an expiration date based on the location of the user U waiting at a traffic light, the time the user U waits at a traffic light, the total time the user U waits at a traffic light, and the number of times the user U waits at a traffic light. For example, the providing unit 43 can determine a longer or shorter expiration date for the reward as the location of the user U waiting at a traffic light is closer to the store S, the longer the time the user U waits at a traffic light, the longer the total time the user U waits at a traffic light, or the more times the user U waits at a traffic light.

The processing unit 22 can also use a learning model instead of or in addition to the condition information to determine whether to provide advertising information to a user U who is waiting at a traffic light or a user U who has waited at a traffic light. The learning model is a model that inputs, for example, at least one of the following information of a user U who has visited a store among users U to whom advertising information has been provided in the past: the location when waiting at a traffic light, the time spent waiting at a traffic light, the total time spent waiting at a traffic light, the number of times spent waiting at a traffic light, attributes, user level, and behavior history, and outputs a score indicating the likelihood of visiting the store or a score indicating the availability of the store.

Each of the above-mentioned learning models can be any type of model. For example, each learning model is a model generated by machine learning, such as a deep neural network (DNN), a gradient boosting decision tree (GBDT), or a support vector machine (SVM). The DNN is, for example, a convolutional neural network (CNN) or a recurrent neural network (RNN). The RNN may be a long short-term memory (LSTM), for example. Each learning model may be a model realized by combining multiple models, such as a model that combines a CNN and an RNN.

The processing unit 22 may be configured to have a learning unit that generates the above learning model by machine learning based on historical information of the user U, etc.

7. Hardware Configuration
The information processing device 1 according to the embodiment described above is realized by a computer 200 having a configuration as shown in Fig. 8, for example. Fig. 8 is a hardware configuration diagram showing an example of the computer 200 that realizes the functions of the information processing device 1 according to the embodiment. The computer 200 has a CPU 201, a RAM 202, a ROM (Read Only Memory) 203, a HDD (Hard Disk Drive) 204, a communication interface (I/F) 205, an input/output interface (I/F) 206, and a media interface (I/F) 207.

The CPU 201 operates based on a program stored in the ROM 203 or the HDD 204, and controls each component. The ROM 203 stores a boot program executed by the CPU 201 when the computer 200 is started, and programs that depend on the hardware of the computer 200.

The HDD 204 stores programs executed by the CPU 201 and data used by such programs. The communication interface 205 receives data from other devices via the network N (see FIG. 2) and sends it to the CPU 201, and transmits data generated by the CPU 201 to other devices via the network N.

The CPU 201 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse, via the input/output interface 206. The CPU 201 acquires data from the input devices via the input/output interface 206. The CPU 201 also outputs data generated via the input/output interface 206 to the output devices.

The media interface 207 reads a program or data stored in the recording medium 208 and provides it to the CPU 201 via the RAM 202. The CPU 201 loads the program from the recording medium 208 onto the RAM 202 via the media interface 207 and executes the loaded program. The recording medium 208 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

For example, when the computer 200 functions as the information processing device 1 according to the embodiment, the CPU 201 of the computer 200 executes a program loaded onto the RAM 202 to realize the functions of the processing unit 22. In addition, the data in the storage unit 21 is stored in the HDD 204. The CPU 201 of the computer 200 reads and executes these programs from the recording medium 208, but as another example, these programs may be obtained from another device via the network N.

[8. Other]
In addition, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically by a known method. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings can be changed arbitrarily unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

For example, the information processing device 1 described above may be realized by a terminal device and a server computer, or may be realized by multiple server computers. Depending on the function, the configuration can be flexibly changed, such as by calling an external platform using an API or network computing.

The above-described embodiments and variations can be combined as appropriate to the extent that they do not cause inconsistencies in the processing content.

9. Effects
As described above, the information processing device 1 according to the embodiment includes an information receiving unit 50, an acquisition unit 41, and a provision unit 43. The information receiving unit 50 receives advertising information of the store S located around the pedestrian P when the pedestrian P is waiting for a traffic light. The acquisition unit 41 acquires traffic light waiting information that is information about the pedestrian P waiting for a traffic light. The provision unit 43 provides advertising information to the pedestrian waiting for a traffic light based on the advertising information received by the information receiving unit 50 and the traffic light waiting information acquired by the acquisition unit 41. This allows the information processing device 1 to provide advertising information of the surrounding store S to the pedestrian P waiting for a traffic light, making it possible to effectively advertise the store S and to promote visits to the store S. Therefore, the information processing device 1 can increase the convenience of the business operator B of the store S around the pedestrian P waiting for a traffic light.

The traffic light waiting information also includes information about the time that the pedestrian P is waiting for the traffic light, and the providing unit 43 provides the pedestrian P with advertising information according to the time that the pedestrian P is waiting for the traffic light. This enables the information processing device 1 to advertise the store S more effectively, and improves convenience for the operator B of the store S in the vicinity of the pedestrian P waiting for the traffic light.

The providing unit 43 also provides advertising information to the pedestrian P according to the total time spent waiting at a traffic light. This allows the information processing device 1 to advertise the store S more effectively, and improves convenience for the operator B of the store S in the vicinity of the pedestrian P waiting at a traffic light.

The providing unit 43 also provides advertising information to pedestrians P who have a specific positional relationship with the location of the store S. This enables the information processing device 1 to advertise the store S more effectively, and improve convenience for business operators B of the store S in the vicinity of pedestrians P who are waiting at a traffic light.

In addition, when the position of pedestrian P is in a position near store S while waiting at a traffic light, the providing unit 43 determines that the positional relationship is in a specific relationship. This enables the information processing device 1 to advertise store S more effectively, and to increase convenience for the operator B of store S near pedestrian P waiting at a traffic light.

In addition, the providing unit 43 determines that the positional relationship is a specific relationship when the pedestrian P is in a position where the pedestrian P can enter the store S while waiting at a traffic light. This enables the information processing device 1 to advertise the store S more effectively, and to increase convenience for the operator B of the store S in the vicinity of the pedestrian P waiting at a traffic light.

The providing unit 43 also provides reception information to the pedestrian P for receiving orders for products sold at the store S while the pedestrian P is waiting at a traffic light. This enables the information processing device 1 to increase the convenience of the business operator B of the store S in the vicinity of the pedestrian P waiting at a traffic light.

The information processing device 1 also includes an allowable time receiving unit 51 that receives allowable time information indicating the allowable time for pedestrian P to wait at a traffic light, a determination unit 44 that determines the time for waiting at a traffic light based on the allowable time information received by the allowable time receiving unit 51, and a notification unit 45 that notifies the control device 6 of the traffic light 3 that controls the waiting at a traffic light of the information indicating the waiting time determined by the determination unit 44. This enables the information processing device 1 to advertise the store S more effectively and to increase convenience for the operator B of the store S in the vicinity of pedestrian P waiting at a traffic light.

The above describes the embodiments of the present application in detail with reference to the drawings, but this is merely an example, and the present invention can be implemented in other forms with various modifications and improvements based on the knowledge of those skilled in the art, including the aspects described in the disclosure section of the invention.

The above-mentioned "section, module, unit" can be read as "means" or "circuit." For example, an acquisition unit can be read as an acquisition means or an acquisition circuit.

REFERENCE SIGNS LIST 1 Information processing device 2 Terminal device 3 Traffic light 4 Business device 5 Traffic information providing device 6 Control device 10, 20 Communication unit 11 Display unit 12 Operation unit 13 Sensor group 14, 21 Memory unit 15, 22 Processing unit 16 Information acquisition unit 17 Display processing unit 18 Information output unit 30 User information storage unit 31 Submitted information storage unit 32 Traffic-related information storage unit 40 Reception unit 41 Acquisition unit 42 Determination unit 43 Provision unit 44 Decision unit 45 Notification unit 50 Information reception unit 51 Allowable time reception unit 100 Information processing system N Network P Pedestrian S Store U User

Claims (9)

an information receiving unit that receives submission information including a plurality of pairs of advertisement information of stores located around a pedestrian while the pedestrian is waiting for a traffic light and information on a time for the pedestrian to wait for the traffic light, assuming that the pedestrian is waiting for a traffic light;
a determination unit that determines whether the pedestrian is in a waiting state for a traffic light and a waiting time for the pedestrian in the waiting state for a traffic light based on information on the position of the pedestrian and information indicating a state of a traffic light;
an acquisition unit that acquires traffic light waiting information, the traffic light waiting information including information on a time for which the pedestrian is waiting for a traffic light;
a provision unit that provides the advertising information to the pedestrian waiting at the traffic light according to a waiting time for the traffic light, based on the submission information accepted by the information accepting unit and the traffic light waiting information acquired by the acquisition unit. The providing unit is
The information processing device according to claim 1 , further comprising: providing the pedestrian with advertising information according to a total waiting time for the traffic light. The providing unit is
The information processing device according to claim 1 or 2 , further comprising: providing the advertising information to the pedestrians who have a specific positional relationship with the store. The providing unit is
The information processing device according to claim 3 , wherein the positional relationship is determined to be the specific relationship when the pedestrian is located in a vicinity of the store while waiting for the traffic light to turn on. The providing unit is
The information processing device according to claim 3 , wherein the positional relationship is determined to be the specific relationship when the pedestrian is at a position where the pedestrian can enter the store while waiting for the traffic light to change. The providing unit is
3 . The information processing device according to claim 1 , further comprising: providing the pedestrian with reception information for receiving orders for products sold in the store while the pedestrian is waiting at the traffic light. 4 . an allowable time receiving unit that receives allowable time information that is information indicating an allowable time for the pedestrian to wait for the traffic light;
a determination unit that determines a time for waiting at a traffic light based on the permissible time information received by the permissible time reception unit;
The information processing device according to claim 1 or 2, further comprising: a notification unit that notifies a traffic light control device that controls the stoplight, of information indicating the stoplight wait time determined by the determination unit. 1. A computer-implemented information processing method, comprising:
an information receiving step of receiving submission information including a plurality of pairs of advertisement information of stores located around the pedestrian while the pedestrian is waiting for the traffic light and information on the time the pedestrian will be waiting for the traffic light, assuming that the pedestrian is waiting for the traffic light;
a determination step of determining, based on information on the position of the pedestrian and information indicating a state of a traffic light, whether the pedestrian is in a state of waiting for a traffic light to turn on and a waiting time for the pedestrian in the state of waiting for a traffic light to turn on;
acquiring information on the pedestrian waiting for a traffic light , the information including information on a time for which the pedestrian is waiting for a traffic light;
a providing step of providing the advertising information to the pedestrian waiting at the traffic light according to the waiting time for the traffic light, based on the submission information accepted by the information accepting step and the traffic light waiting information acquired by the acquiring step. an information receiving step of receiving submission information including a plurality of sets of advertisement information of stores located around a pedestrian while the pedestrian is waiting for a traffic light and information on a time for the pedestrian to wait for the traffic light, assuming that the pedestrian is waiting for a traffic light;
a determination step of determining whether the pedestrian is waiting for a traffic light to turn on and a waiting time for the pedestrian based on information on the position of the pedestrian and information on the status of a traffic light;
An acquisition step of acquiring traffic light waiting information, the traffic light waiting information including information on a time for which the pedestrian is waiting for a traffic light;
and a provision procedure for providing the advertising information to the pedestrian waiting at the traffic light according to the waiting time for the traffic light, based on the submission information accepted by the information acceptance procedure and the traffic light waiting information acquired by the acquisition procedure.

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