JP7680681B2 - Advertising System - Google Patents

Description

The present invention relates to an advertising system that uses cosmetics as an advertising medium.

It has been proposed to use cosmetics as novelty goods by attaching a mobile phone strap to a cylindrical cosmetic container such as a lip balm container and attaching an advertising label with advertising content printed on a resin film to the strap (Patent Document 1).

However, these types of mobile phone strap-type cosmetics are distributed as novelty goods, and are not cosmetics that the cosmetic user has chosen based on their own preferences.

Utility Model Registration No. 3154217 Japanese Utility Model Application Publication No. 3-88408 Special Publication No. 2010-523224

Cosmetics that are passively distributed as novelty goods, rather than cosmetics that the cosmetics user has independently selected and purchased, are rarely used as cosmetics for a long period of time. Therefore, even if advertisements are attached to the cosmetics container, the advertisements do not catch the cosmetics user's eye while the cosmetics user is applying makeup, and the advertising function is not fulfilled while the cosmetics user is applying makeup. Even if such cosmetics are used as cosmetics when they are first distributed to the cosmetics user, they are often soon discarded or left abandoned, and advertisements attached to cosmetics as novelty goods do not become advertisements that are continuously seen by the cosmetics user while the cosmetics user is applying makeup.

On the other hand, cosmetics users usually use a certain cosmetic product at a certain time each day. For example, a cosmetics user who uses a foundation in a compact container for daily makeup will use that foundation to put on makeup before going to work, and touch up their makeup during their break or before leaving work. Therefore, if the cosmetics that individual cosmetics users use daily are used as an advertising medium, and advertisements are displayed on the cosmetics while the cosmetics user is putting on makeup, so that the advertisements catch the cosmetics user's eye, it is expected that a significant advertising effect can be obtained.

Therefore, the objective of the present invention is to allow cosmetics that individual cosmetic users have independently procured to function as advertising media while they are using the cosmetics.

The inventors conceived that if a cosmetics seller were to incorporate an information display device into the cosmetics and have that information display device unexpectedly display advertisements for advertisers rather than an explanation of the cosmetics, a type of advertising that had never been done by cosmetics sellers before, then the advertisements for the advertisers would be displayed on the cosmetics that the cosmetics user independently selected and purchased, and the advertisements would catch the cosmetics user's eye while they were applying their daily makeup, which could be expected to have a significant advertising effect, and thus completed the present invention.

That is, the present invention is an advertising system in which a cosmetics seller displays advertisements for advertisers on cosmetics,
To provide an advertising system in which cosmetics are provided, the system including a storage device in which advertising information including the advertisement display content and the display period of the advertisement is recorded, an information display device for displaying the advertisement, and a control device for causing the information display device to display the advertisement display content recorded in the storage device.

The present invention also provides an advertising method for displaying an advertisement for an advertiser on a cosmetic product sold by a cosmetic product seller, comprising:
The present invention provides an advertising method in which cosmetics are provided with a storage device in which advertising information including the advertisement content and display period is recorded, an information display device that displays the advertisement, and a control device, and the control device causes the information display device to display the advertisement for a predetermined period of time in accordance with the advertising information recorded in the storage device.

The present invention further provides a cosmetic product with an advertising function, which includes a storage device in which advertising information including the advertisement display content and the display period is recorded, an information display device that displays the advertisement, and a control device that causes the advertisement display content recorded in the storage device to be displayed on the information display device.

In the present invention, cosmetics include both cosmetic containers filled with cosmetics and the cosmetic containers themselves. In addition, types of cosmetics include finishing cosmetics, skin cosmetics, hair cosmetics, and other cosmetics, as well as cosmetic accessories.

The cosmetics with advertising functions of the present invention are not distributed as novelty goods, but are sold by cosmetics sellers, and are therefore selected and purchased by the cosmetics user at their own will as cosmetics that the user will use independently.

Therefore, the cosmetic product with advertising functionality of the present invention is purchased by the cosmetic product user as the cosmetic product that the cosmetic product user uses for daily makeup. Then, while the cosmetic product user is using the cosmetic product to put on makeup, the advertising content recorded in the storage device provided with the cosmetic product is displayed on the cosmetic product. Generally, the time that a cosmetic product user uses to put on their daily makeup is a dedicated time for makeup, during which they focus their attention entirely on makeup, and the cosmetic product of the present invention brings the advertising content into the view of the cosmetic product user during this dedicated time for makeup.

Moreover, since the cosmetics seller can estimate the type of user who will use each cosmetic product, such as the gender, age, and preferences, it is possible to determine the advertising information to be displayed for that cosmetic product according to the type of cosmetic user.

As a result, the present invention allows advertisers to enjoy significant advertising effects, cosmetics sellers to earn profits from advertising in addition to the sales of cosmetics, and cosmetics users to see advertising information that is suited to their own personal preferences.

FIG. 1 is an explanatory diagram showing the relationship between a cosmetics seller, an advertiser, and a cosmetics user, which are involved in the advertising system of the present invention. FIG. 2A is a perspective view of a compact that is an embodiment of the cosmetic product with advertising functions according to the present invention, in which a refill incorporating an advertising chip has been removed from the container body of the compact. FIG. 2B is a perspective view of a compact that is an embodiment of the cosmetic product with advertising functions according to the present invention, in which a refill incorporating an advertising chip is housed in the container body of the compact. FIG. 3 is an explanatory diagram of the functions of the storage device, the control device, and the information display device in the cosmetic product with advertising functions. FIG. 4 is an explanatory diagram of the functions of the advertisement management server in the advertisement system of the present invention.

The present invention will now be described in detail with reference to the drawings. Note that in each drawing, the same reference numerals represent the same or equivalent components.

Figure 1 is an explanatory diagram showing the relationship between the cosmetics seller, advertiser, and cosmetics user involved in the advertising system of the present invention, and Figures 2A and 2B are perspective views of a foundation compact 1A, which is an example of a cosmetic product with advertising functionality that is part of this advertising system.

This compact 1A is composed of a cosmetic container including a container body 4 and a lid 9, and a cake-like foundation 2 filled in the cosmetic container. More specifically, a refill 3 filled with the cake-like foundation 2 is detachably stored in a recess 5 of the container body 4 (Figs. 2A and 2B). The container body 4 also has a recess 6 for accommodating a sponge 8 and the like. The container body 4 is connected to the lid 9 by a hinge 7 so as to be freely opened and closed, and a mirror 10 is attached to the surface facing the upper surface of the container body 4 when the lid 9 is closed. In addition, the lid 9 and the container body 4 are provided with engaging portions 11 and 12 that engage with each other so that the lid 9 does not accidentally open when closed. The above configuration can be the same as conventional foundation compacts, and cosmetic sellers can stock a variety of foundations to meet the needs of cosmetic users.

On the other hand, a chip-shaped IC module (hereinafter referred to as advertising chip) 20 that performs advertising functions is attached to the bottom of the refill 3 of the compact 1A, and an information display device 23 formed from an OLED is provided on the mirror 10. That is, as shown in FIG. 3, the advertising chip 20 includes a memory device 21 in which advertising information including the display content and display period of the advertisement is recorded, and a control device 22 that causes the information display device 23 to display the advertising display content recorded in the memory device 21. The advertising chip 20 and the information display device 23 are connected by wiring that runs through the hinge 7. In addition, a button battery (not shown) is attached to the refill 3 or the lid 9 as a driving power source for these. Here, ROM, RAM, NAND, etc. can be used for the memory device 21 of the advertising chip 20. Advertising information related to multiple advertisements can be recorded in the memory device 21. An LED display device, an LCD display device, etc. may be used as the information display device 23. The information display device 23 may include a half mirror, a part of which is used as the display unit of the information display device 23, and the entire half mirror may function as a mirror in the cosmetic container. This allows a larger area to be provided for the display unit of the information display device 23 and the mirror on the cosmetics container compared to when these are provided separately.

The content displayed by the information display device 23 may include a product description of the compact and a product guide from the cosmetics seller, but in the present invention, the cosmetics seller displays the advertisement for the advertiser, as requested by the advertiser, for a specified period of time on the information display device 23 of the compact 1A sold to cosmetics users. In other words, when the cosmetics seller receives an order from an advertiser to display an advertisement in cosmetics, the cosmetics seller agrees with the advertiser on the content of the advertisement, the brand, type, quantity, display period, sales area, sales channel (type of store selling cosmetics such as drugstores, convenience stores, specialty stores, cosmetics counters in department stores, whether or not counseling is provided at these stores, etc.), and compensation, etc., records the advertising information including the content of the advertisement and the display period in the storage device 21 of the advertising chip 20, and sells cosmetics 1A with the advertising chip 20 attached to the refill 3 and refills 3 with the advertising chip 20 attached to the cosmetics users. In addition, compensation for advertising may include the cosmetics seller receiving advertising fees from the advertiser, and in cases where the advertiser is, for example, a media-related person such as a newspaper, magazine, or broadcasting company, the cosmetics seller's advertisements for the cosmetics in the advertiser's media.

When using cosmetics as an advertising medium in this way, it is preferable for a cosmetics seller to set up an advertising management server 30 and record advertising information such as the cosmetic product name or its corresponding product code, the advertisement display content, the advertisement display period, advertiser information, advertising fee information, and the quantity of cosmetics for which the advertisement is displayed (i.e., the planned production quantity and the produced quantity), as well as advertising codes associated with this advertising information, in the advertising management server 30, so that necessary advertising information can be output at any time by inputting the advertising code, etc. (Figure 4). The advertising management server 30 may also register sales results, etc. of the advertised product introduced in the advertisement. The advertising effectiveness of the advertising system of the present invention can be tallied.

As a more specific example of the use of the advertising system of the present invention, for example, the publisher of a magazine, which is an advertised product, acts as an advertiser and requests a cosmetics seller to advertise a specific magazine, and the cosmetics seller receives the order. At that time, the cosmetics seller can select the cosmetics for which the advertisement is to be displayed, taking into consideration the type of cosmetics user that the advertisement should be displayed to in terms of improving the effectiveness of the advertisement. Information such as the type of cosmetics to be advertised, sales region, sales channel, advertisement display content, display period, quantity of cosmetics, and advertising fee are registered in the advertising management server 30 together with the corresponding advertisement code (Figure 4). Note that advertisements displayed in cosmetics are not limited to advertisements for products such as magazines, but also include advertisements for events, services, etc.

The content and period of advertisement display may be such that a single advertisement (e.g., "XX magazine goes on sale on the XXth day of every month, XX feature will be serialized from XX month to XX month, etc.) is displayed on the information display device 23 built into the mirror 10 of the lid 9 of a compact 1A for foundation of a specific product name while the lid 9 is open for a specified period (e.g., "XX month to △ month of XX year"), or multiple different advertisements may be displayed sequentially or alternately during this time.

The displayed advertisement content may include interactive messages such as "How are you feeling?", "Are you doing well?", and "Looking at XX magazine will give you the strength to do your best today," gently encouraging the cosmetics user and drawing their attention to the advertisement display.

In this way, when the cosmetics user looks at the mirror 10 while using the compact 1A for daily makeup, the advertisement displayed on the information display device 23 built into the mirror 10 catches the eye of the user, and it is expected that the user will become interested in the magazine or the like introduced in the advertisement and purchase the magazine.

The advertising-enabled cosmetic product 1A of the present invention can take various forms with regard to the type of cosmetic product displaying the advertisement, the manner in which the advertisement is displayed, the manner in which the advertisement display content can be switched, and so on. For example, the type of compact displaying the advertisement is not limited to one type, but can be multiple types. Thus, the advertisement may be displayed on multiple types of foundation compacts with different product names. The advertisement may be displayed not only on foundation compacts, but also on eye shadow compacts 1B, cosmetics contained in jar containers 1C, etc. (Figure 4). The advertisement may also be displayed on small cosmetic items such as makeup brush cases and face paper cases.

For one cosmetic product, advertisements from multiple clients may be displayed sequentially or in rotation, and the display content of advertisements requested by one or more advertisers may be switched or stopped at a specified period of time.

To switch or stop the advertisement display content in the cosmetic product 1A for a predetermined period of time, the cosmetic product 1A is provided with a switch that turns the information display device 23 ON and OFF by opening and closing the lid 9, and a device that measures the number of times the switch turns ON and OFF, while the memory device 21 of the advertising chip 20 records the number of times the switch turns ON and OFF as information on the advertisement display period. Then, when the number of times the switch turns ON and OFF measured by the measuring device reaches the number of times the switch turns ON and OFF recorded in the memory device 21, the control device 22 selects the advertisement content to be displayed on the information display device 23 according to the information recorded in the memory device 21, and switches or stops the advertisement display on the information display device 23.

Alternatively, the control device 22 may be provided with a clock function, and the control device 22 may be programmed so that the advertisements displayed on the information display device 23 are switched or stopped at predetermined periods by the control device 22 according to the display period information recorded in the storage device 21.

In addition, in the cosmetic product 1A, the power source that drives the advertising chip 20 or the information display device 23 may be turned ON when the lid 9 of the cosmetic product 1A is opened and turned OFF when the lid 9 is closed, or the control device 22 may have a timer function that turns the power OFF a predetermined time after it is turned ON.

The display unit of the information display device 23 may be provided on the outside (i.e., the surface opposite the mirror 10) instead of the inside of the lid 9, or may be provided on both the inside and outside. When the cosmetic product of the present invention has a lid, providing the display unit of the information display device on the outside of the lid makes it possible to display advertising content not only to the cosmetic product user who is using the cosmetic product to apply makeup, but also to those around them.

The power supply for the advertising chip 20 may be set to turn on after a predetermined time by touching the compact 1A with a hand, or may be set to turn on after a predetermined time by an external force applied to the compact 1A, such as by placing the compact 1A on a stand.

The advertising chip 20 may be provided with a function for communicating with a reader/writer, so that the advertisement display content and display period recorded in the storage device 21 can be rewritten by a reader/writer installed in a cosmetics store or the like. This allows the advertising information to be updated.

In cosmetics, the location where the advertising chip 20 is attached is not limited to the refill. In disposable cosmetics that do not have a replacement part for the cosmetic product or cosmetics such as cosmetic accessories, the advertising chip 20 can be attached to any location as long as it does not impair the usability of the cosmetic product. This simplifies the advertising system. On the other hand, in cosmetics that have a replacement part such as a refill, attaching the advertising chip 20 to the replacement part makes it possible to change the advertiser and advertisement displayed on the cosmetic product, which is preferable as it increases the usefulness of the cosmetic product as an advertising medium.

REFERENCE SIGNS LIST 1A Cosmetics and foundation compact 1B Cosmetics and eye shadow compact 1C Cosmetics in a jar container 2 Foundation 3 Refill 4 Container body 5 Recess 6 Recess 7 Hinge 8 Sponge 9 Lid 10 Mirror 11 Engagement portion 12 Engagement portion 20 Advertising chip 21 Storage device 22 Control device 23 Information display device 30 Advertising management server

Claims (5)

An advertising system in which a cosmetics seller displays an advertisement for an advertiser on the cosmetics, the advertisement having been ordered by the advertiser,
The cosmetic product is used as an advertising medium for an advertiser, and an advertising management server is operated by a seller of the cosmetic product.
The cosmetic product has a chip-shaped IC module and an information display device that displays advertisements, the IC module including a storage device in which advertisement information (hereinafter also referred to as first advertisement information) including advertisement display content and a display period for an advertiser is recorded, and a control device that causes the advertisement display content recorded in the storage device to be displayed on the information display device;
The advertising management server is an advertising system having a function of recording the product name or corresponding product code of the cosmetic for which the advertisement is to be displayed, the first advertising information recorded in the IC module, and second advertising information including information on the advertiser, advertising fee information and the quantity of the cosmetic, as well as advertising codes associated with these advertising information, and a function of outputting the required advertising information at any time upon input of the advertising code. 2. The advertising system according to claim 1, wherein the advertising system has a reader/writer installed in a cosmetics store, the IC module has a function of communicating with the reader/writer, and advertising information for advertisers contained in the IC module is updated by the reader/writer. 3. The advertising system according to claim 1, wherein advertisements from a plurality of clients are displayed for one cosmetic product in sequence or in rotation. A cosmetic product in which a cosmetic seller displays an advertisement for an advertiser, the advertisement being ordered by the advertiser,
The cosmetics constitute an advertising system together with an advertising management server having a function of outputting advertising information determined by an agreement with an advertiser at any time;
a storage device in which advertisement information including advertisement display contents is recorded;
An information display device for displaying advertisements ;
A control device that displays the advertisement display content recorded in the storage device on an information display device ; and
Communication function with the ad management server,
Equipped with
The communication function enables rewriting of advertisement information recorded in the storage device;
The advertising information is determined by agreement with the advertiser,
A cosmetic product in which advertisements displayed on an information display device for advertisers are changed at predetermined intervals by a program installed in a control device. The cosmetic product according to claim 4 , wherein the display unit of the information display device is incorporated inside and outside the lid of the cosmetic product.

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