JP7741383B2 - Information processing device, information processing method, and program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and a program.

Conventionally, point-providing services that provide points to users who purchase products using electronic commerce services such as EC (Electronic Commerce) sites have been known (see, for example, Patent Document 1).

Japanese Patent Application Laid-Open No. 2008-234095

There are cases where a service operator operates multiple services, or where multiple operators operating different services partner with each other. In such cases, there is a need to make it easier for users of a certain service to also use other services related to that service, but with conventional services, there has been a problem in that it is not easy for users to use other services.

The present invention was developed in light of these issues and aims to make it easier for users to use multiple services.

An information processing device according to one aspect of the present invention includes a determination unit that determines whether a user's usage status for each of a plurality of services satisfies predetermined conditions set for each of the plurality of services, and a reward granting unit that, when the user's usage status for one or more of the plurality of services satisfies the predetermined conditions, grants a reward that can be used for one or more of the plurality of services for which the user's usage status does not satisfy the predetermined conditions.

The present invention has the effect of making it easier for users to use multiple services.

1 is a diagram illustrating an example of a system configuration of an information processing system 1 according to an embodiment of the present invention. FIG. 2 is a diagram illustrating a hardware configuration of the information terminal 10. FIG. 2 is a diagram illustrating a hardware configuration of an information processing device 20. FIG. 2 is a diagram illustrating an example of a functional block configuration of an information processing device 20. FIG. 2 is a diagram showing usage information stored in a storage unit 22. FIG. 4 is a diagram showing condition information stored in a storage unit 22. FIG. 10 is a diagram showing determination information stored in a storage unit 22. 10 is a flowchart showing the flow of an operation for determining a benefit to be given to a user. 10 is a flowchart showing the flow of an operation for updating a benefit granting condition.

<Overview of Information Processing System 1>
Fig. 1 is a diagram showing an example of the system configuration of an information processing system 1 according to this embodiment. The information processing system 1 shown in Fig. 1 includes one or more information terminals 10 (a first information terminal 10-1, a second information terminal 10-2, and a third information terminal 10-3) and an information processing device 20. The multiple information terminals 10 and the information processing device 20 are connected to each other so as to be able to communicate with each other via a network N, such as the Internet, an intranet, a wireless LAN (Local Area Network), or a mobile communication network.

The information terminal 10 is a terminal used by a user (hereinafter referred to as "user") who uses services in the information processing system 1, and is an information processing terminal such as a mobile phone (including a smartphone), a tablet terminal, or a personal computer. The service may be, for example, an EC (Electronic Commerce) service, a data sharing service in which multiple users share image data, or an SNS (Social Networking Service) including a social game provision service, or a betting service that accepts votes for competitions.

A dedicated application program (hereinafter referred to as a "dedicated app") is installed on the information terminal 10 so that the user can use the service, for example. Via the dedicated app, the user can purchase products from an e-commerce site, play social games, and vote for candidates in competitions.

A competition is a competition in which users can vote for a target, such as a race for finishing order, such as bicycle racing, auto racing, horse racing, boat racing, dog racing, or automobile racing; a match such as baseball, rugby, or soccer; or electronic sports. The target is an object for which users can vote with a predetermined value, and is determined by combining the target that the user predicts will win from among multiple target candidates (including athletes, racing vehicles, racing teams, or animals) and the betting method (voting method). The predetermined value is a tangible or intangible item, such as money, electronic currency, or points, that users can use to obtain goods or services.

The information processing device 20 is, for example, a computer, and is composed of one or more physical servers. The information processing device 20 may be composed of a virtual server running on a hypervisor, or may be composed of a cloud server. The information processing device 20 is a device that grants a user a benefit that can be used in services whose usage does not satisfy the specified conditions when the user's usage meets specified conditions in one or more of multiple services.

The specified condition is, for example, "purchases of XX yen or more in a specified period in an EC service," "clearing a specified quest (i.e., game stage) in a social game," or "voting XX times or more in a specified period in a betting service." The specified period is a predetermined period, for example, one month. The reward is, for example, product purchase points that can be used to purchase products in an EC service, game points that can be used to purchase items, etc. in a social game, or voting points that can be used as a specified value to vote in a competition in a betting service.

Businesses that operate multiple services or partner with other businesses that operate other services may want to encourage users to use services they are not using in order to increase the number of times users use multiple services. In response to this, the information processing device 20 grants the user a benefit that can be used in services that the user is not using when the user's usage status in the services they are using meets predetermined conditions.

By operating the information processing device 20 in this manner, the user can more easily use services that the user is not using, and as a result, the information processing device 20 can increase the number of times the user uses a plurality of services.
The configurations and operations of the information terminal 10 and the information processing device 20 will be described in detail below.

<Hardware configuration>
2 is a diagram showing the hardware configuration of the information terminal 10. The information terminal 10 includes a processor 11, a storage unit 12, a communication IF (Interface) 13, an input device 14, and an output device 15.

The processor 11 is, for example, a CPU (Central Processing Unit) and realizes various functions by executing programs stored in the memory unit 12.

The memory unit 12 has storage media such as ROM (Read Only Memory) and RAM (Random Access Memory). The memory unit 12 stores programs executed by the processor 11.

The communication IF 13 has a communication controller for performing wired or wireless communication with the information processing device 20 via the network N. The communication IF 13 notifies the processor 11 of data received from the information processing device 20. The communication IF 13 also transmits data input from the processor 11 to the information processing device 20.

The input device 14, for example, accepts input operations from the user. The input device 14 is, for example, a keyboard, touch panel, mouse, or microphone. The output device 15 is, for example, a display unit and audio output unit that output information to the user. The output device 15 is, for example, a display or speaker.

Figure 3 shows the hardware configuration of the information processing device 20. The information processing device 20 has a processor 21, a memory unit 22, a communication IF 23, an input device 24, and an output device 25.

The processor 21 is, for example, a CPU (Central Processing Unit) or a GPU (Graphical Processing Unit), and realizes various functions by executing programs stored in the memory unit 22.

The storage unit 22 has a storage medium such as a memory, HDD (Hard Disk Drive), or SSD (Solid State Drive). The storage unit 22 stores programs executed by the processor 21. The storage unit 22 also stores the usage status of the user who uses the information terminal 10 for multiple services and the predetermined conditions set for each of the multiple services.

The communication IF 23 has a communication controller for performing wired or wireless communication with the information terminal 10 via the network N. The communication IF 23 notifies the processor 21 of data received from the information terminal 10. The communication IF 23 also transmits data input from the processor 21 to the information terminal 10.

The input device 24 accepts input operations from, for example, an administrator of the information processing device 20. The input device 24 is, for example, a keyboard, touch panel, mouse, or microphone. The output device 25 outputs information to, for example, an administrator of the information processing device 20. The output device 25 is, for example, a display or speaker.

<Function block configuration>
4 is a diagram showing an example of a functional block configuration of the information processing device 20. The processor 21 has an acquisition unit 211, a determination unit 212, a memory control unit 213, a bonus granting unit 214, and a notification unit 215. The processor 21 functions as the acquisition unit 211, the determination unit 212, the memory control unit 213, the bonus granting unit 214, and the notification unit 215 by executing a program stored in the memory unit 22.

The storage unit 22 stores usage information indicating the usage status of multiple users for multiple services, condition information indicating predetermined conditions set for each of the multiple services, and determination information indicating the results of determining whether the usage status of the user indicated by the usage information satisfies the predetermined conditions. Figures 5 to 7 show examples of information stored in the storage unit 22.

Figure 5 is a diagram showing usage information stored in the memory unit 22. In Figure 5, the period, the date on which the user used the service, the username of the user who used the service, the service name of the service used by the user, the amount spent for using the service, and the amount refunded for using the service are associated. In Figure 5, service AA corresponding to service name "AA" and service BB corresponding to service name "BB" are EC services. Service CC corresponding to service name "CC" is a social game provision service. Service DD corresponding to service name "DD" is a betting service.

The period is, for example, a period used to determine whether a user's usage status satisfies a predetermined condition. Specifically, if the predetermined condition is "the amount of usage in a predetermined period is XX yen or more," then the predetermined period is "Period 1" corresponding to November or "Period 2" corresponding to December, as shown in Figure 5. As shown in Figure 5, the memory unit 22 stores usage status in association with a predetermined period. The payout amount is the amount of reward awarded to a user if the user's bet on a race in the betting service is correct.

Figure 6 shows the condition information stored in the memory unit 22. In Figure 6, the service names of services available to the user, the bonus granting conditions included in the predetermined conditions, and the update conditions included in the predetermined conditions are associated with each other. The bonus granting conditions are predetermined conditions used to determine whether to grant a bonus to the user. The update conditions are predetermined conditions used to determine whether to update the bonus granting conditions.

The renewal condition is a condition for changing the content of the benefit, for example, by relaxing the benefit granting condition for service DD from "voting a minimum amount of 5,000 yen in a specified period" to "voting a minimum amount of 3,000 yen in a specified period." For example, if a user's usage status meets the renewal condition for service AA shown in Figure 6, "purchase of a campaign-eligible product," the user's benefit granting condition for service AA is relaxed to "purchase a minimum amount of 500 yen in a specified period." If a user's usage status meets the renewal condition for service AA shown in Figure 6, "purchase of a campaign-eligible product," the user's benefit granting condition for service DD, which is different from service AA for which the renewal condition has been met, may be relaxed to "voting a minimum amount of 3,000 yen in a specified period." In this case, the user will be granted a benefit by using service DD and voting a minimum amount of 3,000 yen.

Figure 7 is a diagram showing the determination information stored in the memory unit 22. In Figure 7, the user's username is associated with the determination result indicating whether the user's usage status for each of the multiple services used by the user satisfies the reward grant conditions shown in Figure 6. An "x" in Figure 7 indicates that the user's usage status does not satisfy the reward grant conditions, and an "o" in Figure 7 indicates that the user's usage status satisfies the reward grant conditions.

Figure 7(a) shows the judgment information when the user's usage status is in the initial state. The initial state is, for example, a state in which the user's usage status for multiple services does not satisfy the conditions for granting a bonus. Figures 7(b) and 7(c) show the judgment information when the user's usage status for one or more of the multiple services satisfies the conditions for granting a bonus.

Figure 7(a) shows the judgment information, for example, at the timing when "Period 1" shown in Figure 5 starts. Figure 7(b) shows the judgment information, for example, at the timing when "Period 1" shown in Figure 5 switches to "Period 2." Figure 7(c) shows the judgment information, for example, at the timing when "Period 2" shown in Figure 5 ends.

Returning to FIG. 4, the configuration of each unit realized by the processor 21 will be described below.
The acquisition unit 211 acquires usage information indicating usage statuses of multiple users for multiple services from an external information processing device (not shown). The external information processing device is, for example, a server used to provide the services used by the users. The acquisition unit 211 may acquire usage information from the information terminals 10 used by each of the multiple users. The acquisition unit 211 acquires, for example, at least one of the user name, date of use, service name, amount used, or amount refunded, as shown in FIG. 5, from the external information processing device or the information terminal 10.

If the service used by the user is an EC service, the acquisition unit 211 may acquire, as usage information, the number of products purchased by the user. If the service used by the user is a social game provision service, the acquisition unit 211 may acquire, as usage information, login information indicating the time the user logged in to the service and completion information indicating the quests (so-called game stages) that the user has completed. If the service used by the user is a betting service, the acquisition unit 211 may acquire, as usage information, public information indicating the number of times the user has voted in a competition or whether the contents of the vote have been made public to other users. The acquisition unit 211 stores the usage information acquired from the external information processing device or information terminal 10 in the memory unit 22.

The determination unit 212 determines whether the user's usage status for each of the multiple services satisfies the predetermined conditions set for each of the multiple services. The predetermined conditions are, for example, the bonus granting conditions shown in FIG. 6. The determination unit 212 determines whether each of the multiple usage statuses of the multiple users shown in FIG. 5 satisfies the bonus granting conditions shown in FIG. 6, for example, by referring to the storage unit 22. If it determines that the bonus granting conditions are satisfied, the determination unit 212 updates the determination information stored in the storage unit 22.

Specifically, the determination unit 212 identifies user U1's usage status, "5,000 yen spent by using service AA," by referencing the usage information shown in FIG. 5. The determination unit 212 identifies the benefit granting condition for service AA, "purchase amount of 1,000 yen or more in a specified period," by referencing the condition information shown in FIG. 6, and determines that user U1 has satisfied the benefit granting condition for service AA. The determination unit 212 stores determination information indicating the determination result in the storage unit 22.

The determination unit 212 determines whether the usage status satisfies a predetermined condition, for example, for each predetermined period. The predetermined periods are "Period 1" and "Period 2" shown in Figure 5, and are, for example, one month. The determination unit 212 identifies the usage status of each of multiple users for each of multiple services, for example, by referring to the storage unit 22. Specifically, by referring to the usage information shown in Figure 5, the determination unit 212 identifies that user U3 spent "2,000 yen" and "1,000 yen" by using service AA in "Period 1." Based on the identified usage amounts, the determination unit 212 determines that user U3's usage of service AA in "Period 1" is "purchase amount 3,000 yen."

Next, the determination unit 212 identifies the reward condition for service AA, "a purchase amount of 1,000 yen or more during a specified period," by referencing the "reward condition" shown in Figure 6. The determination unit 212 determines that user U3's usage of service AA during "period 1" satisfied the reward condition. By operating in this manner, the determination unit 212 can determine, for each specified period, whether the usage of each of multiple users for each of multiple services satisfied the reward condition. As a result, users are motivated to use the service in order to obtain rewards during each specified period, making it easier for them to continue using the service.

For example, when the usage status of a first service among the multiple services satisfies the predetermined conditions set for the first service, thereby satisfying the predetermined update conditions, the determination unit 212 updates the predetermined conditions set for a second service among the multiple services that is different from the first service. The predetermined conditions are, for example, the bonus granting conditions shown in FIG. 6, and the predetermined update conditions are, for example, the update conditions shown in FIG. 6. The second service is, for example, a service whose usage status by the user does not satisfy the bonus granting conditions.

Specifically, the determination unit 212 identifies user U1's usage status as "5,000 yen spent by using service AA" by referencing the usage information shown in FIG. 5. The determination unit 212 identifies the benefit granting condition for service AA as "a purchase amount of 1,000 yen or more in a specified period" and the renewal condition for service AA as "a purchase amount of 5,000 yen or more in a specified period" by referencing the condition information shown in FIG. 6. The determination unit 212 determines that user U1's usage status for service AA satisfies the benefit granting condition, thereby satisfying the renewal condition, and updates the benefit granting condition for a service different from service AA for user U1 (e.g., service CC). For example, the determination unit 212 lowers the benefit granting condition for service CC for user U1 from "five or more logins in a specified period" to "two or more logins in a specified period."

By operating in this manner, the determination unit 212 can relax the conditions for granting a bonus for the second service when the user satisfies the renewal conditions when using the first service. As a result, the user is motivated to increase the amount spent in the first service in order to relax the conditions for granting a bonus for the second service, or to use the second service with relaxed conditions for granting a bonus, making it easier for the user to use multiple services.

The determination unit 212 may determine that the update condition is met when predetermined conditions set for a predetermined number of two or more of the multiple services are met. For example, by referencing the usage information shown in FIG. 5, the determination unit 212 determines that user U1 used service BB to purchase a product worth 3,000 yen. By referencing the condition information shown in FIG. 6, the determination unit 212 determines that user U1's usage status for service BB meets the bonus grant condition of "purchasing one or more products." Furthermore, by referencing the usage information shown in FIG. 5, the determination unit 212 determines that user U1's usage status for service AA and service DD meets the bonus grant condition, and determines that the update condition for service BB shown in FIG. 6, "meeting the bonus grant condition for two or more services," has been met.

By operating in this manner, the determination unit 212 can relax the conditions for granting a reward for the second service when the user's usage status for multiple first services satisfies the conditions for granting a reward. As a result, the user is motivated to use multiple first services in order to relax the conditions for granting a reward for the second service, thereby increasing the number of times the user uses the service.

If the second service is a betting service that allows betting of a predetermined value, the determination unit 212 updates the predetermined condition set for the second service by reducing the purchase amount of betting tickets set as the predetermined condition for the second service. The determination unit 212 determines that the user's usage status for service CC has satisfied the update condition for service CC shown in FIG. 6, "clearing a predetermined quest," for "clearing a predetermined quest," for example, by referring to the completion information for the social game providing service included in the usage information. Having determined that the update condition has been satisfied, the determination unit 212 lowers the bonus granting condition for service DD from "betting amount of 5,000 yen or more in a predetermined period" to "betting amount of 3,000 yen or more in a predetermined period."

However, if a user bets on a competition using a betting service and the bet is incorrect, the user will incur a financial loss, making voting a hurdle for users who have never voted. In response to this, if the determination unit 212 determines that the user's usage status for the first service satisfies the update condition and determines that the user has not used the betting service by referencing the usage information shown in FIG. 5, it determines that the betting service is the second service and reduces the betting amount set as a condition for granting a benefit to the betting service. By operating in this manner, the determination unit 212 can relax the conditions under which users who have never voted can be granted a benefit in the betting service. As a result, users who have never voted can be granted a benefit for a smaller betting amount than other users who have voted, making it easier for them to use the betting service.

The determination unit 212 may update the predetermined conditions set for a predetermined service included in the plurality of services for a second period following the first period, depending on the user's income and expenditure for a first period in a betting service among the plurality of services in which a predetermined value can be bet. The first period is, for example, "Period 1" shown in FIG. 5, and the second period is, for example, "Period 2" shown in FIG. 5. The predetermined service may be a betting service or a service different from a betting service.

The determination unit 212 identifies the balance of users who used service DD during "Period 1" shown in Figure 5, for example. Specifically, the determination unit 212 identifies user U1's balance during "Period 1" as "+5,000 yen" and user U2's balance during "Period 1" as "-3,000 yen." The determination unit 212 updates the conditions for granting benefits to users U1 and U2 during "Period 2" based on the identified balances.

For example, if the user's loss indicated by the balance in the first period is large, the determination unit 212 relaxes the predetermined conditions for the user's predetermined service in the second period, compared to when the user's loss is small. For example, suppose that user U2 incurs a loss of "3,000 yen" in "Period 1" by using a betting service, and then incurs a further loss of "9,000 yen" in "Period 2" that follows "Period 1." In this case, the determination unit 212 relaxes the conditions for granting a reward to user U2 in "Period 3" that follows "Period 2" compared to the conditions for granting a reward to user U2 in "Period 2." Specifically, for example, if the condition for granting a reward for service DD in "Period 2" is "a betting amount of 3,000 yen or more in a predetermined period," the determination unit 212 sets the condition for granting a reward for service DD in "Period 3" to "a betting amount of 2,000 yen or more in a predetermined period."

By operating in this manner, the determination unit 212 can present reward conditions that make it easier for users who have suffered large financial losses due to incorrect bets on competitions to obtain rewards. As a result, users can more easily compensate for financial losses incurred by betting on competitions with rewards, making it easier for them to continue using the betting service.

Furthermore, when the conditions for granting a bonus include multiple conditions, such as "a voting amount of 3,000 yen or more in a specified period and two or more votes," the determination unit 212 may relax the conditions for granting a bonus by reducing the number of conditions included in the conditions for granting a bonus. Specifically, because user U2 incurred a loss of "3,000 yen" in "period 1," the conditions for granting a bonus in "period 2" are relaxed to "a voting amount of 2,000 yen or more in a specified period and one or more votes." Furthermore, because user U2 incurred a loss of "9,000 yen" in "period 2," the conditions for granting a bonus in "period 3" are relaxed to "one or more votes."

By operating in this manner, the determination unit 212 can relax the conditions for granting a bonus the greater the financial loss caused by an incorrect bet on a competition. As a result, the greater the financial loss, the easier it is to compensate for the financial loss with a bonus, thereby reducing the possibility that a user will stop using the service due to financial loss.

If the user's loss indicated by the balance for the first period is large, the determination unit 212 may update the predetermined conditions for more predetermined services than if the user's loss is small. For example, if user U2 incurs a loss of "3,000 yen" in "period 1," the determination unit 212 may relax the conditions for granting rewards to one of the multiple services used by user U2, and if user U2 incurs a loss of "9,000 yen" in "period 1," the determination unit 212 may relax the conditions for granting rewards to two services.

By operating in this manner, the determination unit 212 can change the number of services for which the conditions for granting rewards are relaxed depending on the user's financial loss. As a result, the number of services from which rewards are likely to be obtained increases, motivating the user to use more services. Furthermore, because multiple services from which rewards that can compensate for financial losses due to betting on competitions are likely to be obtained are available, the user is more likely to increase the number of services they use and more likely to continue using betting services.

When a predetermined period of time has elapsed, the memory control unit 213 updates the usage status of each of the multiple services stored in the memory unit 22 to its initial state. The timing when the predetermined period of time has elapsed is, for example, when the month changes, and when "Period 1" and "Period 2" shown in Figure 5 change. For example, when the month changes from November 30, 2021 to December 1, 2021, the memory control unit 213 deletes the usage information associated with "Period 1" shown in Figure 5 and updates the determination information shown in Figure 7(b) to the initial state of the determination information shown in Figure 7(a).

The memory control unit 213 may update the usage status of multiple services to an initial state when the usage status of a predetermined number of the multiple services satisfies a predetermined condition. The predetermined number is a fixed value of two or more, or the number of services used by the user. The memory control unit 213 determines that user U1's usage status satisfies the reward grant conditions for all of the multiple services used by user U1 (service AA, service BB, service CC, service DD), for example, by referring to the determination information shown in FIG. 7(c). At the specified time, the memory control unit 213 deletes the usage information associated with user U1 and updates the determination information associated with user U1 shown in FIG. 7(c) to the initial state.

By operating in this manner, the memory control unit 213 can update the usage status of multiple services to the initial state even at a time other than when the specified period has elapsed. The information processing device 20 can then grant additional benefits to users who have met the conditions for granting benefits for a specified number of services, even if the specified period has not yet elapsed. As a result, users are motivated to use services in a way that satisfies the conditions for granting benefits set for a specified number of services in a period shorter than the specified period, enabling service providers to increase the frequency with which users use their services.

When a user's usage status for one or more of the multiple services satisfies a predetermined condition, the reward granting unit 214 grants a reward that can be used for one or more of the multiple services for which the user's usage status does not satisfy the predetermined condition. "Granting a reward" means, for example, sending reward information indicating the content of the reward to be granted to the user to the information terminal 10 used by the user, or storing the reward information in the memory unit 22 in association with the user's username.

The reward granting unit 214 determines that user U1's usage status for service AA and service DD among multiple services satisfies the reward granting conditions, for example, by referring to the determination information shown in FIG. 7(b). The reward granting unit 214 grants user U1 a reward that can be used for at least one of services BB and CC, whose usage status does not satisfy the reward granting conditions.

By operating in this manner, the reward granting unit 214 can grant a reward that can be used in other services that the user rarely uses when the user's usage of the service satisfies the reward granting conditions. As a result, the user is motivated to use services that the user rarely uses, making it easier for the user to use multiple services. Furthermore, service providers can encourage users to use services that they want the user to use.

The reward granting unit 214 determines a reward that can be used for a target service selected from one or more services whose user usage does not satisfy a predetermined condition, based on the usage status stored in the storage unit 22 in association with a first period among multiple predetermined periods, for example. The reward granting unit 214 grants the determined reward to the user as a reward that can be used in a second period, which is a period after the first period.

The benefit granting unit 214 identifies services BB and CC for which user U1's usage during "period 1" does not satisfy the benefit granting conditions, for example, by referencing the usage status of user U1 associated with "period 1" shown in FIG. 5 and the login information acquired by the acquisition unit 211. The benefit granting unit 214 selects service BB that has been used the least from the identified services BB and CC, and decides to grant the service BB to user U1 who can use service BB. The benefit granting unit 214 grants the benefit available for service BB to user U1 as a benefit available for use during "period 2," which is the period following "period 1."

By operating in this manner, the reward granting unit 214 can identify services that the user rarely uses and grant the user rewards that can be used for the identified services. As a result, the user is motivated to use services that the user rarely uses or has never used, thereby increasing the number of times the user uses multiple services.

The bonus granting unit 214 may grant a user a bonus that can be used in a second period that is a period that follows the first period, on the condition that the user has used a bonus granted in a first period among multiple predetermined periods. The bonus granting unit 214 identifies the bonuses that the user used in the first period, for example, by referring to bonus usage information indicating the bonuses used by the user, which the acquisition unit 211 has acquired from an external information processing device (e.g., a server that manages an EC site) or the information terminal 10. The bonus granting unit 214 identifies the bonuses that were granted to the user and can be used in the first period by referring to the memory unit 22.

The benefit granting unit 214 identifies the benefits that the user has used and the benefits that the user has not used, from among the benefits that have been granted to the user and are available to the user during the first period. The benefit granting unit 214 grants the user benefits that are available to the user during the second period for services corresponding to the benefits that the user has used, and does not grant the user benefits that are available to the user during the second period for services corresponding to the benefits that the user has not used.

By operating in this manner, the reward granting unit 214 can prevent the granting of new rewards that can be used in services corresponding to rewards that the user has not used among the multiple rewards granted to the user. As a result, it is possible to prevent the service provider from granting more rewards than necessary to the user.

When a predetermined period of time is consecutive in which the number of services among the plurality of services whose usage status satisfies a predetermined condition is equal to or exceeds a threshold, the reward granting unit 214 may grant the user a reward according to the number of consecutive predetermined periods. The threshold is a fixed value of 2 or more, or the number of services available to the user. For example, the reward granting unit 214 identifies the number of services whose usage status of each of the plurality of users satisfies a predetermined condition in each of the plurality of predetermined periods, and if the number of identified services is equal to or exceeds the threshold, identifies the number of consecutive predetermined periods. The reward granting unit 214 stores the number of consecutive predetermined periods in the memory unit 22, for example, for each of the plurality of predetermined periods.

The bonus granting unit 214 grants a bonus to a user with a larger number of points that can be used in a service, the larger the number of consecutive predetermined periods. Specifically, if user U1's usage status indicates that the number of services for which the bonus granting conditions are met is equal to or greater than a threshold for three consecutive predetermined periods, the bonus granting unit 214 grants a bonus that allows 1,000 yen to be deducted from the price of goods purchased by using service AA. If user U1's usage status indicates that the number of services for which the bonus granting conditions are met is equal to or greater than a threshold for five consecutive predetermined periods, the bonus granting unit 214 grants a bonus that allows 2,000 yen to be deducted from the price of goods purchased by using service AA.

By operating in this manner, the reward granting unit 214 can grant a reward to a user with a larger discount rate the longer the period during which the number of services for which the user's usage status satisfies the reward granting conditions is equal to or greater than a threshold. As a result, the user can obtain more rewards the longer the period during which the reward granting conditions are satisfied for multiple services, which motivates the user to actively and continuously use multiple services.

The reward granting unit 214 may grant the user a reward that can be used for services selected based on the user's specified operation when the usage status of a predetermined number of services out of multiple services meets predetermined conditions. The predetermined number is a fixed value of two or more, or the number of services available to the user.

The reward granting unit 214 determines that the user's usage status satisfies the reward granting conditions for a predetermined number of services, for example, by referring to the determination information shown in FIG. 7. The reward granting unit 214 notifies the information terminal 10 used by the user via the notification unit 215 that a reward can be granted to the user, and of multiple candidate services for which the granted reward can be used. The reward granting unit 214 grants the user a reward that can be used for the service selected by the user, based on information indicating the service selected from the multiple candidate services based on the user's designation operation, which information is acquired from the information terminal 10 by the acquisition unit 211.

By operating in this manner, the reward provision unit 214 can provide the user with a reward that can be used in the service selected by the user. As a result, the user is provided with a reward that can be used in the service that the user wants to use, which increases the likelihood that the user will use the reward. And, by increasing the likelihood that the user will use the reward, it becomes easier for the user to use the service.

When the usage status of a predetermined number of services among the multiple services meets predetermined conditions, the reward provision unit 214 may provide the user with a reward that can be used in a service selected based on the results of comparing the usage status of each of the multiple services.

The reward granting unit 214 determines that the user's usage status satisfies the reward granting conditions for a predetermined number of services, for example, by referring to the determination information shown in FIG. 7. The reward granting unit 214 determines the user's usage status for each of multiple services by referring to the usage information shown in FIG. 5. Based on the usage status of each of the identified multiple services, the reward granting unit 214 determines the service that the user has used the most times or the service that the user has spent the most amount of money on. The reward granting unit 214 grants the user a reward that can be used for the identified service.

Specifically, by referencing the determination information shown in FIG. 7(c), the reward granting unit 214 determines that user U1's usage status for the four services (service AA, service BB, service CC, and service DD) during "period 2" satisfies the reward granting conditions. By referencing the usage information shown in FIG. 5, the reward granting unit 214 determines that service AA is the service for which user U1 has spent the most. The reward granting unit 214 grants user U1 a reward that can be used for service AA.

By operating in this manner, the reward provision unit 214 can provide the user with rewards that can be used in services that the user frequently uses. As a result, the user is more likely to use the rewards, which makes it easier for the user to increase their opportunities to use the services.

The reward granting unit 214 may determine, among one or more services whose usage status does not satisfy a predetermined condition, services for which the user's usage amount indicated by the usage status is less than a threshold as services for which a reward will be granted to the user, giving priority to those services for which the user's usage amount is equal to or greater than the threshold. The threshold is an amount lower than the usage amount set as the reward granting condition; for example, if the reward granting condition is "a usage amount of 2,000 yen or more in a predetermined period," the threshold is 1,000 yen.

The bonus granting unit 214, for example, by referring to the determination information shown in FIG. 7(b), identifies services BB and CC for which user U1's usage during "period 1" does not satisfy the bonus granting conditions. The bonus granting unit 214, by referring to the usage information shown in FIG. 5, identifies that user U1's usage amount for service BB is less than 1,000 yen. The bonus granting unit 214 determines service BB as the service for which a bonus will be granted to the user, giving priority over other services different from service BB (for example, service CC).

By operating in this manner, the reward granting unit 214 can grant the user rewards that can be used for services that the user uses infrequently or services that the user has not used within a specified period of time. As a result, the user is motivated to use services that the user uses infrequently, allowing service providers to encourage users to increase their frequency of use of multiple services.

The notification unit 215 notifies the user of information regarding the predetermined conditions set for each of one or more services that allow the user to be granted a privilege to use one or more of the multiple services, based on the usage status of each of the multiple services available to the user. The notification unit 215 identifies service BB and service CC for which user U1's usage status does not satisfy the privilege granting conditions, for example, by referring to the determination information shown in FIG. 7(b). The notification unit 215 notifies the information terminal 10 used by user U1 of the privilege granting conditions associated with service BB and service CC shown in FIG. 6.

By operating in this manner, the notification unit 215 can notify the user of the conditions for granting a reward for a service whose usage does not satisfy the conditions for granting a reward. As a result, the user can easily learn about the services for which the user may be granted a reward and the conditions, such as the amount of money required to be used to grant the reward.

The notification unit 215 may identify services for which the difference between the specified amount indicated by the specified conditions set for the service and the amount spent by the user by using the service is less than a threshold, and notify the user how to use the identified service to satisfy the specified conditions. The threshold may be, for example, the average price of products purchased by users who use the service.

For example, by referencing the usage information shown in FIG. 5, the notification unit 215 determines that user U2 spent 500 yen by using service AA during "period 2." By referencing the condition information shown in FIG. 6, the notification unit 215 determines that if user U2 spends an additional 500 yen by using service AA during "period 2," the bonus granting conditions will be met. The notification unit 215 determines that 500 yen is less than the threshold, and notifies the information terminal 10 used by user U2 that "user U2 will be granted a bonus if he purchases products worth 500 yen or more through service AA by December 31, 2021."

By operating in this manner, the notification unit 215 can notify the user of the amount of use required to satisfy the specific reward conditions when the difference between the amount of use indicated by the reward conditions and the amount of use indicated by the user's usage status is small. As a result, the user can easily know the amount of use required to be granted the reward, and is motivated to purchase products that can be used with the required amount of use.

<Flow of operations in the information processing device 20>
8 and 9 are flowcharts showing the flow of operations in the information processing device 20. Fig. 8 is a flowchart showing the flow of operations in which the information processing device 20 determines a benefit to be given to a user, and Fig. 9 is a flowchart showing the flow of operations in which the information processing device 20 updates a benefit giving condition.

As shown in FIG. 8, the determination unit 212 acquires usage information indicating the user's usage status for multiple services, which the acquisition unit 211 has acquired from an external information processing device or information terminal 10 (S11). The determination unit 212 may acquire the usage information from the storage unit 22. The determination unit 212 acquires condition information indicating the conditions for granting a bonus from the storage unit 22 (S12). The determination unit 212 determines whether the usage status of each of the multiple users for each of the multiple services satisfies the conditions for granting a bonus set for each of the multiple services (S13). The determination unit 212 stores determination information indicating the determination result in the storage unit 22.

If the predetermined period has not elapsed (NO in S14), the determination unit 212 repeatedly executes the operations from S11 to S13. If the predetermined period has elapsed (YES in S14), the reward granting unit 214 selects a user from among multiple users to whom a reward will be granted (S15). Based on the determination result indicated by the determination information shown in FIG. 7, the reward granting unit 214 determines whether the usage status of the selected user for one or more services satisfies the reward granting conditions (S16).

If the reward condition is not met (NO in S16), the reward granting unit 214 does not execute the process of granting a reward to the selected user. If the reward condition is met (YES in S16), the reward granting unit 214 decides to grant the user a reward that can be used for a service whose usage status does not meet the reward condition. The notification unit 215 notifies the information terminal 10 used by the user of reward information indicating the content of the reward decided by the reward granting unit 214 (S17).

If the processes of S16 and S17 have been performed for all users (YES in S18), the memory control unit 213 updates the usage status to the initial state by deleting the usage status indicated by the usage information for a predetermined period stored in the memory unit 22 (S19). The memory control unit 213 updates the determination information stored in the memory unit 22 to the initial state. If there is a user for whom the processes of S16 and S17 have not been performed (NO in S18), the bonus granting unit 214 and the notification unit 215 repeat the processes from S15 to S17.

If an operation to end the process has not been performed (NO in S20), the information processing device 20 repeats the processes from S11 to S19. If an operation to end the process has been performed (YES in S20), the information processing device 20 ends the process.

When the information processing device 20 updates the bonus awarding conditions, as shown in FIG. 9, the determination unit 212 first selects a user who will decide whether to update the bonus awarding conditions (S31). The determination unit 212 selects one service from among multiple services (S32). The determination unit 212 references the storage unit 22 to acquire the usage information shown in FIG. 5 (S33). The determination unit 212 references the storage unit 22 to acquire condition information including the bonus awarding conditions and update conditions shown in FIG. 6 (S34).

The determination unit 212 determines whether the usage status indicated by the usage information of the selected user for the selected service satisfies the bonus granting conditions and the renewal conditions (S35). If the usage status does not satisfy at least either the bonus granting conditions or the renewal conditions (NO in S35), the determination unit 212 does not update the bonus granting conditions. If the usage status satisfies the bonus granting conditions and the renewal conditions (YES in S35), the determination unit 212 determines whether the selected service is a betting service (S36). If the selected service is a betting service (YES in S36), the determination unit 212 determines the balance of the selected user's income and expenditure by referring to the usage information (S37). If the selected service is not a betting service (NO in S36), the determination unit 212 does not determine the balance of the selected user's income and expenditure.

Next, the determination unit 212 updates the bonus awarding conditions as the usage status satisfies the bonus awarding conditions and the update conditions (S38). If the selected service is a betting service, the determination unit 212 updates the bonus awarding conditions according to the identified user's balance. For example, the determination unit 212 relaxes the bonus awarding conditions the greater the loss amount indicated by the user's balance.

When the information processing device 20 determines whether to update the bonus granting conditions for all services available to the selected user (YES in S39), it proceeds to the next process. On the other hand, if there is a service for which it has not yet determined whether to update the bonus granting conditions (NO in S39), the information processing device 20 repeats the processes from S32 to S38. When the information processing device 20 has executed the process of determining whether to update the bonus granting conditions for all users who use the service (YES in S40), it terminates the process. On the other hand, if there is a user for which it has not executed the process of determining whether to update the bonus granting conditions (NO in S40), the information processing device 20 repeats the processes from S31 to S39.

<Effects of the information processing device 20>
As described above, the information processing device 20 includes the determination unit 212 that determines whether the user's usage of each of the plurality of services satisfies the privilege granting condition set for each of the plurality of services. When the user's usage of one or more of the plurality of services satisfies the privilege granting condition, the privilege granting unit 214 grants the user a privilege that can be used for a service of the plurality of services whose usage does not satisfy the privilege granting condition.

By configuring the information processing device 20 in this way, users are motivated to use services that they rarely use by obtaining benefits that can be used for those services. As a result, the information processing device 20 can make it easier for users to use multiple services and increase the number of times a user uses multiple services.

The present invention has been described above using embodiments, but the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and alterations are possible within the spirit of the invention. For example, all or part of the device can be configured by functionally or physically distributing or integrating any unit. Furthermore, new embodiments resulting from any combination of multiple embodiments are also included in the embodiments of the present invention. The effects of new embodiments resulting from the combination will also have the effects of the original embodiments.

In addition to the above embodiment, the following is further noted.
(Appendix 1)
a determination unit that determines whether or not a user's usage status of each of a plurality of services satisfies a predetermined condition set for each of the plurality of services;
a privilege granting unit that grants a privilege that can be used in one or more services of the plurality of services whose usage status of the user does not satisfy the predetermined condition when the usage status of the user in one or more services of the plurality of services satisfies the predetermined condition;
An information processing device having the above.
By configuring the information processing device in this way, users are motivated to use services that they rarely use, making it easier for users to use multiple services. Furthermore, service providers can encourage users to use services that they want them to use.
(Appendix 2)
a storage unit that stores the usage status of each of the plurality of services;
a storage control unit that updates the usage status stored in the storage unit to an initial state when a predetermined period of time has elapsed,
the determination unit determines whether the usage status satisfies the predetermined condition for each predetermined period.
2. The information processing device according to claim 1.
By configuring the information processing device in this way, the user is motivated to use the service in order to receive benefits at predetermined intervals, which makes it easier for the user to continue using the service.
(Appendix 3)
the storage unit stores the usage status in association with the predetermined period;
the benefit granting unit grants to the user, as a benefit usable in a second period that is a period after the first period, a benefit usable in a target service selected from one or more services whose usage status of the user does not satisfy the predetermined condition, based on the usage status stored in the storage unit in association with a first period among the plurality of predetermined periods;
3. The information processing device according to claim 2.
By configuring the information processing device in this manner, users are motivated to use services that they rarely use or have never used before, thereby increasing the number of times users use multiple services.
(Appendix 4)
the benefit granting unit grants to the user a benefit that can be used in a second period that is a period after the first period, on condition that the user has used a benefit that was granted in a first period among the plurality of predetermined periods;
3. The information processing device according to claim 2.
By configuring the information processing device in this way, it is possible to prevent the service provider from giving more benefits than necessary to the user.
(Appendix 5)
the benefit granting unit grants the user the benefit according to the number of consecutive predetermined periods when the number of services whose usage statuses satisfy the predetermined condition among the plurality of services is equal to or greater than a threshold.
5. The information processing device according to any one of Supplementary Notes 2 to 4.
By configuring the information processing device in this manner, the user can obtain more benefits the longer the period during which the conditions for granting benefits are met for multiple services, which motivates the user to actively and continuously use multiple services.
(Appendix 6)
the storage control unit updates the usage statuses of the plurality of services to an initial state when the usage statuses of a predetermined number of services among the plurality of services satisfy the predetermined condition.
6. The information processing device according to any one of Supplementary Notes 2 to 5.
By configuring the information processing device in this manner, users are motivated to use services in a manner that satisfies the conditions for granting benefits set for a predetermined number of services in a period shorter than the predetermined period, thereby enabling service providers to increase the frequency with which users use their services.
(Appendix 7)
the benefit granting unit grants to the user a benefit that can be used in a service selected based on a designation operation by the user when the usage status satisfies the predetermined condition for the predetermined number of services among the plurality of services.
7. The information processing device according to claim 6.
By configuring the information processing device in this way, the user is granted a benefit that can be used in the service that the user wants to use, which increases the likelihood that the user will use the benefit. In addition, the increased likelihood that the user will use the benefit makes it easier for the user to use the service.
(Appendix 8)
the benefit granting unit grants to the user a benefit that can be used in a service selected based on a result of comparing the usage statuses of the plurality of services when the usage statuses of the predetermined number of services among the plurality of services satisfy the predetermined condition;
7. The information processing device according to claim 6.
By configuring the information processing device in this way, the possibility that the user will be able to use the benefit increases, which makes it easier to increase the number of opportunities for the user to use the service.
(Appendix 9)
the benefit granting unit determines, among the one or more services whose usage status does not satisfy the predetermined condition, a service whose usage amount indicated by the usage status of the user is less than a threshold, as a service for which a benefit will be granted to the user, in preference to a service whose usage amount indicated by the user is equal to or greater than the threshold;
9. The information processing device according to any one of claims 1 to 8.
By configuring the information processing device in this manner, users are motivated to use services that they rarely use, and service providers can encourage users to increase their frequency of use of multiple services.
(Appendix 10)
when the usage status of a first service among the plurality of services satisfies the predetermined condition set for the first service, thereby satisfying a predetermined update condition, the determination unit updates the predetermined condition set for a second service among the plurality of services that is different from the first service.
10. The information processing device according to any one of claims 1 to 9.
By configuring the information processing device in this way, the user is motivated to increase the amount of money used in the first service in order to ease the conditions for granting the privilege of the second service, or to use the second service with eased conditions for granting the privilege, thereby making it easier for the user to use a plurality of services.
(Appendix 11)
the determination unit determines that the update condition is satisfied when the predetermined condition set for a predetermined number of two or more services among the plurality of services is satisfied.
11. The information processing device according to claim 10.
By configuring the information processing device in this manner, the user is motivated to use multiple first services in order to relax the conditions for granting benefits to the second service, thereby increasing the number of times the user uses the service.
(Appendix 12)
the second service is a betting service that allows a user to bet a predetermined value,
the determination unit updates the predetermined condition set for the second service by reducing the purchase amount of the betting ticket set as the predetermined condition for the second service.
12. The information processing device according to claim 10 or 11.
By configuring the information processing device in this way, users who have not voted can receive benefits for a smaller betting amount than other users who have voted, making it easier for them to use the betting service.
(Appendix 13)
the determination unit updates the predetermined condition set for a predetermined service included in the plurality of services in a second period after the first period, according to the balance of the user in a betting service in which a predetermined value can be bet among the plurality of services in a first period;
13. The information processing device according to any one of appendices 1 to 12.
By configuring the information processing device in this manner, the user is motivated to use the service in order to update the conditions for granting benefits in the period following the current period, making it easier for the user to continue using the service.
(Appendix 14)
the determination unit relaxes the predetermined condition of the predetermined service of the user in the second time period when the loss of the user indicated by the balance in the first time period is large compared to when the loss of the user is small.
14. The information processing device according to claim 13.
By configuring the information processing device in this way, users can more easily compensate for financial losses caused by betting on races with the benefits, making it easier for them to continue using the betting service.
(Appendix 15)
the determination unit updates the predetermined conditions of the predetermined services more frequently when the loss of the user indicated by the balance in the first period is large compared to when the loss of the user is small.
14. The information processing device according to claim 13.
By configuring the information processing device in this way, the number of services that are likely to provide benefits to users increases, motivating users to use more services. Furthermore, because multiple services that are likely to provide benefits that can compensate for monetary losses due to betting on races are available, users are more likely to increase the number of services they use and more likely to continue using betting services.
(Appendix 16)
a step of determining by a computer whether or not a user's usage status of each of a plurality of services satisfies a predetermined condition set for each of the plurality of services;
a step of granting, by a computer, a benefit that can be used for one or more services among the plurality of services whose usage status of the user does not satisfy the predetermined condition when the usage status of the user for one or more services among the plurality of services satisfies the predetermined condition;
An information processing method comprising:
By configuring the information processing method in this way, users are motivated to use services that they rarely use, making it easier for users to use multiple services. Furthermore, service providers can encourage users to use services that they want them to use.
(Appendix 17)
On the computer,
determining whether or not a user's usage status of each of a plurality of services satisfies a predetermined condition set for each of the plurality of services;
When the user's usage status in one or more of the plurality of services satisfies the predetermined condition, granting a benefit that can be used in one or more of the plurality of services whose usage status in the user does not satisfy the predetermined condition;
A program to execute.
By configuring the program in this way, users are motivated to use services that they rarely use, making it easier for users to use multiple services. Furthermore, service providers can encourage users to use the services they want them to use.

1 Information processing system 10 Information terminal 11 Processor 12 Storage unit 13 Communication IF
14 Input device 15 Output device 20 Information processing device 21 Processor 22 Storage unit 23 Communication IF
24 Input device 25 Output device 211 Acquisition unit 212 Determination unit 213 Storage control unit 214 Benefit granting unit 215 Notification unit

Claims (17)

a determination unit that determines whether or not a user's usage status of each of a plurality of services satisfies a predetermined condition set for each of the plurality of services;
a privilege granting unit that grants a privilege that can be used in one or more services of the plurality of services whose usage status of the user does not satisfy the predetermined condition when the usage status of the user in one or more services of the plurality of services satisfies the predetermined condition;
An information processing device having the above. a storage unit that stores the usage status of each of the plurality of services;
a storage control unit that updates the usage status stored in the storage unit to an initial state when a predetermined period of time has elapsed,
the determination unit determines whether the usage status satisfies the predetermined condition for each predetermined period.
The information processing device according to claim 1 . the storage unit stores the usage status in association with the predetermined period;
the benefit granting unit grants to the user, as a benefit usable in a second period that is a period after the first period, a benefit usable in a target service selected from one or more services whose usage status of the user does not satisfy the predetermined condition, based on the usage status stored in the storage unit in association with a first period among the plurality of predetermined periods;
The information processing device according to claim 2 . the benefit granting unit grants to the user a benefit that can be used in a second period that is a period after the first period, on condition that the user has used a benefit that was granted in a first period among the plurality of predetermined periods;
The information processing device according to claim 2 . the benefit granting unit grants the user the benefit according to the number of consecutive predetermined periods when the number of services whose usage statuses satisfy the predetermined condition among the plurality of services is equal to or greater than a threshold.
The information processing device according to claim 2 . the storage control unit updates the usage statuses of the plurality of services to an initial state when the usage statuses of a predetermined number of services among the plurality of services satisfy the predetermined condition.
The information processing device according to claim 2 . the benefit granting unit grants to the user a benefit that can be used in a service selected based on a designation operation by the user when the usage status satisfies the predetermined condition for the predetermined number of services among the plurality of services.
The information processing device according to claim 6 . the benefit granting unit grants to the user a benefit that can be used in a service selected based on a result of comparing the usage statuses of the plurality of services when the usage statuses of the predetermined number of services among the plurality of services satisfy the predetermined condition;
The information processing device according to claim 6 . the benefit granting unit determines, among the one or more services whose usage status does not satisfy the predetermined condition, a service whose usage amount indicated by the usage status of the user is less than a threshold, as a service for which a benefit will be granted to the user, in preference to a service whose usage amount indicated by the user is equal to or greater than the threshold;
The information processing device according to claim 1 . when the usage status of a first service among the plurality of services satisfies the predetermined condition set for the first service, thereby satisfying a predetermined update condition, the determination unit updates the predetermined condition set for a second service among the plurality of services that is different from the first service.
The information processing device according to claim 1 . the determination unit determines that the update condition is satisfied when the predetermined condition set for a predetermined number of two or more services among the plurality of services is satisfied.
The information processing device according to claim 10. the second service is a betting service that allows a user to bet a predetermined value,
the determination unit updates the predetermined condition set for the second service by reducing the purchase amount of the betting ticket set as the predetermined condition for the second service.
The information processing device according to claim 10 or 11. the determination unit updates the predetermined condition set for a predetermined service included in the plurality of services in a second period after the first period, according to the balance of the user in a betting service in which a predetermined value can be bet among the plurality of services in a first period;
The information processing device according to claim 1 . the determination unit relaxes the predetermined condition of the predetermined service of the user in the second time period when the loss of the user indicated by the balance in the first time period is large compared to when the loss of the user is small.
The information processing device according to claim 13. the determination unit updates the predetermined conditions of the predetermined services more frequently when the loss of the user indicated by the balance in the first period is large compared to when the loss of the user is small.
The information processing device according to claim 13. a step of determining by a computer whether or not a user's usage status of each of a plurality of services satisfies a predetermined condition set for each of the plurality of services;
a step of granting, by a computer, a benefit that can be used for one or more services among the plurality of services whose usage status of the user does not satisfy the predetermined condition when the usage status of the user for one or more services among the plurality of services satisfies the predetermined condition;
An information processing method comprising: On the computer,
determining whether or not a user's usage status of each of a plurality of services satisfies a predetermined condition set for each of the plurality of services;
When the user's usage status in one or more of the plurality of services satisfies the predetermined condition, granting a benefit that can be used in one or more of the plurality of services whose usage status in the user does not satisfy the predetermined condition;
A program to execute.