JP7769253B2 - Information processing device, information processing program, information processing method, and information terminal program - Google Patents

Description

The present invention relates to an information processing device, an information processing program, an information processing method, and an information terminal program.

In recent years, with the rapid spread of the Internet and improvements in communication environments, a variety of services are being provided via communication networks. One such service is a betting ticket purchasing system that allows users to place bets in publicly managed races such as horse racing, boat racing, and bicycle racing.

Furthermore, in recent years, the use of video advertisements on the Internet has increased due to the expansion of smartphone usage and the spread of video sharing services. One related technology is related to advertising control in network games. One example of this technology is a technology disclosed for an information processing device that includes a game execution unit that controls the progress of the game, an advertisement display unit that displays advertisements at predetermined times, and a reward provision unit that, in response to the display of the advertisement, provides the player with game content to help them progress through the game advantageously. When the advertisement is displayed, the advertisement display unit notifies the player that the advertiser has provided the reward (see, for example, Patent Document 1).

JP 2018-27183 A

Games that are provided over the Internet and can be played for free are generally supported by advertising revenue. On the other hand, the more widely an advertising medium is viewed, the greater the advertising effectiveness.

Therefore, we provide technology that increases users' motivation to view advertisements and improves the effectiveness of viewing advertisements.

In one aspect of the present invention, an information processing device capable of communicating with a terminal device used by a user via a communications network includes a voting processing unit that, when betting ticket information specifying the user's betting content for a competition is specified and a predetermined advertisement is played on the terminal device, sets a value available for voting to a voting target included in the betting content in accordance with the played advertisement and casts a vote.

According to one aspect of the present invention, by viewing an advertisement, a value that can be used to vote in a race can be set on the voting ticket.

FIG. 1 is a diagram illustrating an example of an information processing apparatus according to an embodiment of the present invention. 1 is a diagram showing an example of a network configuration of a betting ticket purchasing system according to an embodiment of the present invention. FIG. 2 is a diagram showing an example of functional blocks of the betting ticket purchasing system according to the present embodiment. FIG. 2 is a diagram illustrating an example of a data structure of a database managed by a server in this embodiment. FIG. 10 is a diagram showing an example of a betting ticket designation screen in the present embodiment. FIG. 10 is a diagram showing an example of an advertisement display confirmation screen that notifies a user that points will be awarded under predetermined conditions in this embodiment. FIG. 10 is a diagram showing an example of a video advertisement selection screen in the present embodiment. FIG. 10 is a diagram showing an example of a voting ticket designation screen after viewing a video advertisement in this embodiment. FIG. 10 is a diagram showing an example of an advertisement viewing specification screen in which advertisements can be viewed by voting target in another example of this embodiment. FIG. 2 is a sequence diagram between the user terminal 12 and the server 16 in this embodiment. 10 is a flowchart of a process on the server side in the present embodiment (Example 1); 10 is a flowchart of a process on the server side in the present embodiment (Example 2); 11 is a flowchart of a process on the server side in the present embodiment (Example 3). 10 is a flowchart of a process on the server side in the present embodiment (Example 4); FIG. 2 is a block diagram illustrating an example of the configuration of a hardware environment of a computer that executes a program according to the present embodiment.

Figure 1 is a diagram showing an example of an information processing device in this embodiment. The information processing device 1 is capable of communicating with terminal devices used by users via a communications network and includes a voting processing unit 2. An example of the information processing device 1 is a server 16, which will be described later. An example of a terminal device is a user terminal 12, which will be described later.

When betting ticket information specifying the user's betting details for a race is specified and a specific advertisement is played on the terminal device, the betting processing unit 2 sets the value available for betting to the betting target included in the betting details in accordance with the played advertisement and places a bet. Betting ticket information is, for example, information including one or more betting details. The betting content includes one or more combinations of betting target, betting type (corresponding to win, place, etc.), and wager amount (betting amount, betting value). A betting target indicates the number or group number of the target to be bet on in a race, and corresponds, for example, to a car number, horse number, group number, etc. Examples of the betting processing unit 2 include the user betting ticket information acquisition unit 34, advertisement distribution control unit 35, and addition unit 37, which will be described later.

This configuration increases users' willingness to view advertisements and improves the effectiveness of advertisement viewing. In other words, by viewing an advertisement video, a value that can be used for voting can be assigned to the voting target, which encourages users to actively watch the video.

Advertisements can be played for each voting target, and the voting processing unit 2 can assign a value that can be used for voting to the voting target corresponding to the played advertisement and cast a vote. This configuration can increase the number of options for advertisements that users can view.

The advertisement is an advertising video. In this case, advertising videos with different playback times may be displayed on the terminal device depending on the total amount of value specified for each voting target included in the received voting ticket information.

By configuring it this way, the larger the amount of bet the user is willing to make, for example by watching a longer playback time, the more free coins or cash points the user can earn in proportion to the playback time. Meanwhile, by showing users video advertisements that correspond to the value the user can obtain, the operator can increase advertising revenue from advertisers and prevent substantial losses due to missed opportunities to earn income through free coins or cash points.

The voting processing unit 2 may set the value available for voting depending on the advertisement selected by the user from among multiple advertisements displayed on the terminal device. This configuration allows the user to change the value (amount) of their vote and the advertisement they view based on their own selection.

The voting processing unit 2 may also be configured to play advertisements for each competition (race). By configuring it in this way, users are granted permission to view videos for each race, which allows them to watch videos multiple times a day.

If the voting processing unit 2 has specified a first value (e.g., cash) that affects the payout rate for each voting target included in the received voting ticket information, it may also specify a second value (e.g., free coins or cash points) for each voting target that does not affect the payout rate for the vote, which is calculated at a predetermined rate from the first value.

By configuring it this way, the advertisement is assigned a value that does not affect the refund rate, so the refund rate is not affected. Meanwhile, the user receives a benefit in addition to the amount they paid.

If the voting processing unit 2 has specified a second value for each voting target included in the received voting ticket information that does not affect the payout rate for the vote, it may add a predetermined percentage to the specified second value.

By configuring it this way, the advertisement is assigned a value that does not affect the refund rate, so the refund rate is not affected. Meanwhile, the user receives a bonus in addition to the amount they paid.

When the voting processing unit 2 receives notification that a predetermined input operation has been performed on the terminal device while viewing an advertisement, it may set a value that can be used for voting for each of the voting targets. This configuration makes it possible to prevent a user from obtaining value without viewing an advertisement.

The voting processing unit 2 sets a value that can be used for voting for each voting target according to the playback time of the advertisement. By configuring it in this way, it is possible to determine the proportion of points to be added according to the viewing time.

Figure 2 is a diagram showing an example of the network configuration of a betting ticket purchasing system in this embodiment. The betting ticket purchasing system 11 includes one or more user terminals 12, one or more advertiser terminals 15, a server 16, and a communication network 17. The one or more user terminals 12, one or more advertiser terminals 15, and the server 16 are connected to each other via the communication network 17 so that they can communicate with each other.

The user terminal 12 is a portable electronic terminal device with communication capabilities that can connect to a communication network 17, such as a smartphone, tablet, or mobile phone carried by a user. The user terminal 12 has an operation display unit 13, a microphone for inputting sound, a speaker for outputting sound, etc. The operation display unit 13 is a device that allows input operations to be made to the screen 14 and displays images on the screen 14, such as a touch panel display. The user terminal 12 may also be a so-called personal computer.

User terminal 12 can download and install a specific application program from an application program download site on the Internet. This allows the user to operate the application program by performing input operations on the operation display unit 13 of user terminal 12. In this embodiment, as an example, dedicated application software (hereinafter referred to as "dedicated application software") that allows users to purchase betting tickets for public races such as horse racing, boat racing, and bicycle racing (hereinafter sometimes referred to as "races") and view broadcaster's predicted finishing order information is installed on user terminal 12.

By launching this dedicated application software on the user terminal 12, the user can have the user terminal 12 access the server 16. When the user terminal 12 accesses the server 16, the user may be required to enter, for example, a pre-registered user ID.

When the dedicated application software installed on the user terminal 12 is launched, a graphical user interface (GUI) screen, described below, is displayed on the screen 14 of the user terminal 12. The GUI image displays video content related to the distributor's predictions for the finishing order of the race, as well as betting ticket information. The user can refer to the video content displayed on the GUI image to predict the finishing order of the race, and purchase a betting ticket via the user terminal 12 by making the required input.

If the betting ticket that the user purchased wins the race result, the user will receive a payout based on the payout ratio (also called "odds"). Betting tickets can be purchased for either a fee or free of charge. For example, the odds for a betting target may be calculated based on the betting amount (purchase price) of the first value (paid) for the betting target. If the betting ticket is purchased for a fee, the payout may be paid in money, for example. For this reason, the user ID is associated with, for example, the user's credit card number or bank account number, etc., for making payments. If the betting ticket is purchased for free, it can be purchased using a second value that can be used within the betting ticket purchasing system 11 (for example, free points or cash points; hereinafter, sometimes simply referred to as "points").

The advertiser terminal 15 is a telecommunications terminal device with communication functions that can connect to the communication network 17, such as a computer, smartphone, tablet terminal, or mobile phone used by an advertiser or a party commissioned by the advertiser to create advertisements (hereinafter referred to as "advertiser, etc."). In this embodiment, the advertiser terminal 15 may be, for example, a personal computer.

Advertisers etc. access server 16 using advertiser terminal 15 and register the video advertisement data to be distributed to user terminal 12 and related management information (e.g., number of views, billing method, etc.) on server 16.

The server 16 is an information processing device that manages dedicated application programs installed in the user terminal 12. For example, the server 16 can distribute (e.g., stream) video advertisements provided by the advertiser terminal 15 to the user terminal 12 based on a request from the user terminal 12. When a video advertisement is played, the server 16 can award points that can be used for voting to the user.

The server 16 can also perform payment processing for purchasing betting tickets based on betting ticket purchase instructions from the user terminal 12. After the finishing order of a race is determined, the server 16 also performs payout processing to pay out dividends (refunds) to users whose purchased betting tickets are successful, based on the winning bets, bet amounts, and odds.

Server 16 may be a server system consisting of one or more physical information processing devices, or a virtual server system consisting of one or more virtual server devices. Note that video advertisements may be distributed via a motion distribution server or the like that is different from server 16.

Figure 3 is a diagram showing an example of the functional blocks of the betting ticket purchasing system 11 in this embodiment. The following describes the functions of the user terminal 12 and the server 16.

The user terminal 12 includes an operation/display unit 13, a communication unit 21, a control unit 22, and a memory unit 25. The communication unit 21 is an interface that enables communication with devices connected to the communication network 17. In this example, the communication unit 21 communicates with the server 16 via the communication network 17.

The operation display unit 13 is a touch panel display that allows input and display through user input operations. In this embodiment, a touch panel display is used as an example, but this is not limited to this, and the input unit and display unit may be independent of each other.

The control unit 22 controls the overall operation of the user terminal 12. The control unit 22 functions as a display control unit 23 and a purchase request unit 24 by executing the application program according to this embodiment.

The display control unit 23 controls the display state of the screen 14 based on user interface (UI) data 26 of a dedicated application program stored in the memory unit 26. The display control unit 23 also controls the display state of the screen 14 via the dedicated application program based on instructions from the server 16. As a result, the display control unit 23 displays the numbers or group numbers and odds to be bet on for the race provided by the server 16 on the screen 14. The user refers to the screen 14 to predict the finishing order of the race, and operates the operation display unit 13 to select a betting ticket according to their prediction.

The purchase request unit 24 sends a purchase request to purchase a betting ticket to the server 16 in response to instructions from the operation display unit 13. The purchase request unit 24 receives a purchase completion notification from the server 16, which has performed payment processing for that purchase request.

The storage unit 25 stores installed programs (including dedicated application programs according to this embodiment) and various data. In this embodiment, the storage unit 25 stores, as an example, UI data 27. Here, data includes not only status information and text data, but also graphical data.

The server 16 includes a communication unit 31, a control unit 32, and a memory unit 41. The communication unit 31 is an interface that enables communication with devices connected to the communication network 17. The communication unit 31 communicates with the user terminal 12 and the advertiser terminal 15 via the communication network 17.

The control unit 32 controls the overall operation of the server 16. At the same time, the control unit 32 performs control such as executing processing in response to requests from the user terminal 12 or the advertiser terminal 15 and returning the execution results to the user terminal 12 or the advertiser terminal 15. By executing the application program related to this embodiment, the control unit 42 functions as an advertisement registration unit 33, a user betting ticket information acquisition unit 34, an advertisement distribution control unit 35, an awarding unit 36, and a payment processing unit 37.

The advertisement registration unit 33 accepts video advertisement data in response to a registration request from the advertiser terminal 15. The advertisement registration unit 33 registers the video advertisement data in the storage unit 41 and registers information for managing the video advertisement data in the advertisement management database 42.

The user betting ticket information acquisition unit 34 acquires betting ticket information specified by the user in response to a betting ticket designation request from the user terminal 12. Betting ticket information is information about betting tickets purchased in a single purchase operation on the user terminal 12, and includes one or more combinations of numbers or group numbers as betting targets and the amount (or points) bet on them. Numbers as betting targets are numbers that identify the betting targets that will come in first or first through third place when a win, place, or other betting type is selected. Group numbers as betting targets are number combinations that identify the betting targets when a trifecta (car number trifecta), trifecta (car number trifecta), 2-horse exacta (car number bifecta), 2-horse betting (car number bifecta), 2-horse exacta (gate number bifecta), 2-horse place betting (gate number bifecta), 2-horse place betting (extended bifecta), or other betting type is selected.

When a voting target is designated, the advertisement delivery control unit 35 provides a viewable video advertisement to the user terminal 12. The advertisement delivery control unit 35 monitors the delivery status (playback start, playing, pause, playback end, etc.) of the provided video advertisement, and when playback starts, measures the playback time of the video advertisement.

The granting unit 36 grants a predetermined amount of points to users who have viewed video advertisements provided by the advertisement distribution control unit 35. Here, the granting unit 36 may set the value of the points to be granted lower than the amount or point value of the bet to be made on the voting ticket. This makes it possible to adjust the amount of free coins or cash points in circulation. In addition, the granting unit 36 notifies the user terminal 12 of the user to whom the points were granted that the points have been granted.

The payment processing unit 37 performs payment processing to purchase betting tickets based on the user's betting ticket information acquired by the user betting ticket information acquisition unit 34. The payment processing is performed based on pre-registered credit cards, account numbers, etc.

The memory unit 41 stores an advertisement management database 42, a user information management database 43, and a user betting ticket information database 44. Note that, hereinafter, the databases will be referred to as "DBs."

The advertising management DB 42 is a database that manages video advertising data registered by the advertiser terminal 15. The user information management DB 43 is a database that manages information about users. The user betting ticket information DB 44 is a database that manages information about betting tickets purchased by users.

Figure 4 shows an example data structure of a database managed by server 16 in this embodiment.

The advertising management DB 42 includes the data items "Advertisement ID," "Advertiser," "Storage Location," and "Maximum Playback Time." Below, each record in the advertising management DB 42 may be referred to as advertising information. The "Advertisement ID" item stores information that identifies a video advertisement (advertisement ID). The "Advertiser" item stores information that identifies the advertiser. The "Storage Location" item stores an address that indicates the storage location of the video advertisement data. The "Maximum Playback Time" item stores the playback time if the video advertisement is played to the end.

The user information management DB 43 includes the data items "User ID," "User Name," "Email Address," "Reserved Amount," and "Reserved Points." The "User ID" item stores information that identifies the user (user ID). The "User Name" item stores the user's name. The "Reserved Amount" item stores the amount currently available for use by the user in the betting ticket purchasing system 11. The "Reserved Points" item stores the points currently available for use by the user in the betting ticket purchasing system 11.

The user betting ticket information DB 44 includes data items such as "user ID,""raceID,""betting ticket ID,""bettingtype,""bettingtarget,""purchaseamount," and "purchase points." The "user ID" item stores information identifying a user (user ID). The "race ID" item stores information identifying a race (race ID). The "betting ticket ID" item stores information identifying a betting ticket purchased by a user in a single purchase operation (betting ticket ID). The "betting type" item stores information identifying the type of betting type (win, place, trifecta (car number trifecta), trifecta (car number trifecta), exacta (car number bifecta), bifecta (car number bifecta), bipartite (gate number bifecta), bipartite (gate number bifecta), wide (extended bifecta), etc.). The "betting target" item stores the number of the first place winner or the group number of the finishing order from first place to a predetermined position in the race identified by the race ID. The item "purchase amount" stores the bet amount (used when a bet is paid, and the bet is currency) corresponding to the betting ticket information. The item "purchase points" stores the bet amount (used when a bet is not paid, and the bet is points) corresponding to the betting ticket information.

Next, the user interface of the dedicated application program installed on the user terminal 12 will be explained using Figures 5 to 9. When the dedicated application program is launched on the user terminal 12, a screen for selecting races for which betting tickets are currently available for purchase is displayed on the screen 14. The user operates the operation display unit 13 to select the race of interest, and then specifies the betting target and bet amount (or betting points), and the screen shown in Figure 5 is displayed.

Figure 5 shows an example of a ballot ticket designation screen in this embodiment. The ballot ticket designation screen 51 includes a user name display field 52, an owned points display field 53, an owned points addition designation field 54, an owned amount display field 55, an owned amount addition designation field 56, a ballot ticket to be purchased display field 57, and a forward button 62. When the forward button 62 is pressed, the screen shown in Figure 6 is displayed.

The user name display field 52 displays the name of the user who is logged in to the betting ticket purchasing system 11 via a dedicated application program. The owned points display field 53 displays the points that the user currently owns in the betting ticket purchasing system 11. By tapping the owned points addition specification field 54, points (charge) that can be used only within the betting ticket purchasing system 11 to purchase betting tickets free of charge can be added. The owned amount display field 55 displays the amount that the user currently owns in the betting ticket purchasing system 11. By tapping the owned money addition specification field 56, the amount to purchase betting tickets for a fee can be added (charged) to the betting ticket purchasing system 11. Note that in the betting ticket purchasing system 11, betting tickets can be purchased within this charged amount or points.

The purchase target ballot display field 57 displays information about the target ballots to be purchased in one purchase operation. The purchase target ballot display field 57 includes a predicted ballot list 57a and a total bet/bet point display field 62.

The prediction betting ticket list 57a includes a group number display field 58, an odds display field 59, a bet/bet point display field 60, and a bet/bet point increase/decrease setting button 61. The betting group number display field 58 is a field that displays the number or group number to be bet on. In the example of Figure 5, the prediction betting ticket list 57a displays four group numbers: the group number for "1st place, number 1, 2nd place, number 4", the group number for "1st place, number 3, 2nd place, number 8", the group number for "1st place, number 5, 2nd place, number 2", and the group number for "1st place, number 8, 2nd place, number 5, 3rd place, number 2".

The odds display field 59 displays the odds corresponding to the number or group number displayed in the betting group number display field 58. The bet/bet point display field 60 displays the bet or bet points for each number or group number. Tapping the "+" button on the bet/bet point increase/decrease setting button 61 increases the bet or bet points set for the corresponding group number. Tapping the "-" button decreases the bet or bet points set for the corresponding group number. The bet/bet point total display field 62 displays the total of the bet/bet point display fields 60 in the predicted betting ticket list 57a.

Figure 6 shows an example of an advertisement display confirmation screen in this embodiment that notifies the user that points will be awarded under certain conditions. When the forward button 62 in Figure 5 is tapped, the advertisement display confirmation screen 61 is displayed.

The advertisement display confirmation screen 61 includes a "Display advertisement" button 62 and a "Purchase with money" button 63. The "Display advertisement" button 62 displays the following explanation: "Viewing a video advertisement will earn you points. To view a video advertisement, tap the button below." Tapping the "Display advertisement" button 62 displays the video advertisement selection screen 71 shown in Figure 7.

The "Purchase with Money" button 63 states, "If you would like to vote with money, please tap the button below." Tapping the "Purchase with Money" button 63 displays the video advertisement selection screen 71 shown in Figure 7. The voting target and the designated bet amount or bet points are confirmed based on the details specified in Figure 5, and payment processing is carried out on the server 16.

Figure 7 is a diagram showing an example of a video advertisement selection screen in this embodiment. The video advertisement selection screen 71 includes a video advertisement list 72 and a "Close" button 75. When the "Next" button 75 is tapped, the screen transitions to the screen shown in Figure 8.

The video advertisement list 72 is a list of one or more viewable video advertisements 73, which can be scrolled by operating the scroll bar 74. In Figure 7, video advertisements 73a, 73b, 73c, etc. are displayed. Each of the video advertisements 73a, 73b, 73c, etc. has a distributor address (link destination) set. When the user taps one of the video advertisements 73 displayed in the video advertisement list 72, the video advertisement is delivered from the link destination based on the link destination of the video advertisement. The video advertisement is then played on the user terminal 12, and the user can watch it.

Here, video advertisement 73 may be, for example, an in-banner video advertisement or an in-read video advertisement, and is not limited to these types. An in-banner video advertisement is a type of video advertisement that is delivered in a conventional banner frame. An in-read video advertisement is a video advertisement that starts playing when the video advertisement appears on the screen as the user scrolls through a web page. Depending on the specifications of the video advertisement, it may also be an in-stream video advertisement. An in-stream video advertisement is a video advertisement that runs on a video playback screen on a video site, etc.

Figure 8 shows an example of a voting ticket designation screen after viewing a video advertisement in this embodiment. In Figure 8, the "Proceed" button 63 on the voting ticket designation screen 51 has been switched to a "Purchase" button 65.

In the owned points display field 53 on the betting ticket designation screen of FIG. 8, the user's owned points have increased by 1,000 points compared to the owned points display field 53 on the betting ticket designation screen of FIG. 5. This increased point amount is the value awarded by viewing the video advertisement. These awarded points can be set as betting points in the predicted betting ticket list 57a and as a betting target.

Figure 9 is a diagram showing an example of an advertisement viewing specification screen in which advertisements can be viewed by voting target in another example of this embodiment. In Figure 6, tapping the "Display Advertisement" button 62 may display an advertisement viewing specification screen 81. The advertisement viewing specification screen 81 includes a purchase target voting ticket display field 82 and a forward button 86. Tapping the forward button 86 transitions to the screen in Figure 8, as in the case of Figure 7.

The eligible betting ticket display field 82 includes a group number display field 83, an odds display field 84, and a video advertisement display field 85. The group number display field 83 is a field that displays the number or group number to be bet on. The odds display field 84 displays the odds corresponding to the number or group number displayed in the group number display field 83.

The video advertisement column 85 contains video advertisements that can be viewed for each voting target. In Figure 9, video advertisements 85a, 85b, 85c, etc. are displayed. Each of the video advertisements 85a, 85b, 85c, etc. has a distributor address (link destination) set.

For example, assume that the user taps one of the video advertisements 85 displayed in the betting ticket display area 82 to be purchased. For example, when the user taps video advertisement 85a, video advertisement 85a is delivered from the link destination based on the link destination of the video advertisement. The video advertisement is then played on the user terminal 12, and the user can view it. After viewing the video advertisement, if the next button 86 is tapped, the screen will transition to the screen in Figure 8, as in the case of Figure 7. A predetermined number of points will then be added to the bet/bet point display area 60 for the corresponding betting target (1st place No. 1 - 2nd place No. 4) on the betting ticket designation screen 51 in Figure 8.

In other words, in the example of Figure 9, it is possible to set a value that can be used for voting for the voting target corresponding to the played advertisement and cast a vote. This increases the number of advertisements that the user can view.

Figure 10 is a sequence diagram between the user terminal 12 and the server 16 in this embodiment. The user operates the user terminal 12 to launch an installed dedicated application program (S1). The user terminal 12 then launches the dedicated application program and requests race information from the server 16 (S2).

The server 16 transmits information about the upcoming race (race name, race details, betting targets, odds, etc.) to the user terminal 12 (S3).

When the user terminal 12 receives race information from the server 16, it displays a race details screen on the screen 14, displaying detailed information about that race (S4). The user operates the operation display unit 13 to select the race for which they wish to purchase a betting ticket and specify the betting target. This displays the betting ticket selection screen 51 shown in Figure 5 (S5).

On the betting ticket designation screen 51, the user designates the bet amount or bet points for the betting target. Once the betting ticket to be purchased is confirmed, the user taps the proceed button 62 (S6). The user terminal 12 then sends a provisional purchase request to the server 16, including the user betting ticket information (including the user ID, race ID, betting type, betting target (number or group number), and purchase amount (or purchase points)) based on the contents of Figure 5 (S6). The reason this is a provisional purchase request is because, as will be described later, by viewing a specified video advertisement, the user is awarded points that can be used for voting, and a full purchase request is issued from the user terminal 12 to the server 16 in order to use those points to reset the bet amount or bet points and purchase a betting ticket.

The server 16 (user betting ticket information acquisition unit 34) acquires the purchase request.
The (user voting ticket information acquisition unit 34) acquires the user voting ticket information from the acquired purchase request, assigns a voting ticket ID, and registers the contents of the user voting ticket information in the user voting ticket information DB 44. The server 16 instructs the user terminal 12 to display an advertisement display confirmation screen (S7).

Based on instructions from the server 16, the user terminal 12 displays the advertisement display confirmation screen 61 (Figure 6) (S8). When the user taps the "Display Ad" button 62 on the advertisement display confirmation screen 61, the user terminal 12 sends a display request for the advertisement display screen to the server 16 (S9).

Upon receiving a display request for the advertisement display screen, the server 16 (advertisement distribution control unit 35) performs advertisement display processing (S10). The advertisement display processing is a control process for displaying a video advertisement so that it can be viewed on the user terminal 12. The server 16 (advertisement distribution control unit 35) also transmits an advertisement display confirmation notice to the user terminal 12 to display the video advertisement selection screen 71 shown in Fig. 7 (S11). The advertisement display confirmation notice includes addresses (link destination information) of distributors of one or more video advertisements.

When the user terminal 12 receives the advertisement display confirmation notification, the display control unit 23 causes, for example, a video advertisement selection screen 71 to be displayed on the screen 14 (S12). One or more video advertisements 73 are displayed for viewing in the video advertisement list 72 on the video advertisement selection screen 71 based on the link destination information.

Then, for example, the user taps one of the video advertisements 73 from the video advertisement list 72 on the video advertisement selection screen 71 in Figure 7. The user terminal 12 then makes a request to the server 16 to view the advertisement (S13).

The server 16 (advertising distribution control unit 35) begins distributing a video advertisement in response to the advertisement viewing request to the requesting user terminal 12 (S14, S15). The distributed video advertisement is played on the screen 14 of the user terminal 12 (S16).

When the delivery of the video advertisement is completed (S17), the server 16 (assignment unit 36) performs a point assignment process (S18) to assign points to the user. When the point assignment process completes the update of the "Owned Points" item in the user information management DB 43, the server 16 (assignment unit 36) notifies the target user that the points have been assigned (S19). As shown in FIG. 8, the owned points display field 53 of the betting ticket designation screen 51 displayed on the screen 14 of the user terminal 12 reflects the points assigned based on the notification (S20).

The user can further set the awarded points for the betting target. After further setting the awarded points for the betting target, when the proceed button 62 is tapped, the user terminal 12 will send a purchase request to the server 16 based on the contents of Figure 8, including the user betting ticket information (including the user ID, race ID, betting ticket ID, betting type, betting target (number or set number), and purchase amount (or purchased points)) (S21).

The server 16 (user betting ticket information acquisition unit 34) acquires the purchase request.
The (user betting ticket information acquisition unit 34) updates the user betting ticket information corresponding to the user ID, race ID and betting ticket ID registered in the user betting ticket information DB 44 with the user betting ticket information included in the purchase request.

The server 16 (payment processing unit 37) performs payment processing for the purchase of the betting ticket based on the purchase request (S22). When the payment processing is completed, the server 16 updates the contents of the user information management DB 43 based on the payment details and notifies the user terminal 12 of the completion of the payment processing (S23).

Once the betting period for the race has closed and the finishing order has been determined after the race, the server 16 will perform payout processing for the betting ticket information that includes the winning bets.

Next, we will explain variations of the server's advertisement display process (S10), video advertisement distribution process (S14, S17), and point addition process (S18).

Figure 11 is a flowchart of server-side processing in this embodiment (Example 1). The user betting ticket information acquisition unit 34 acquires a provisional purchase request including user betting ticket information (including user ID, race ID, betting type, betting target (number or group number), and purchase amount (or purchase points)) from the user terminal 12 (S31).

The user voting ticket information acquisition unit 34 acquires the user voting ticket information from the acquired provisional purchase request, assigns a voting ticket ID, and registers the contents of the user voting ticket information in the user voting ticket information DB 44. Then, the user voting ticket information acquisition unit 34 controls the display of an advertisement display confirmation screen 61 on the user terminal 12 (S32).

Then, when the advertisement distribution control unit 35 receives a display request for the video advertisement selection screen 71 from the user terminal 12 (S33), it acquires one or more pieces of advertisement information (advertisement ID, advertiser, storage location, maximum playback time) from the advertisement management DB 42 (S34). The advertisement distribution control unit 35 transmits to the user terminal 12 the storage location (link destination information) of the video advertisement corresponding to the advertisement ID acquired in S34 (S35). On the user terminal 12 side, when the link destination information for the video advertisement is acquired, the video advertisement selection screen 71 is displayed on the screen 14 (Figure 6).

The advertisement delivery control unit 35 waits until it receives a response from the user terminal 12 (NO in S36). If it receives a response from the user terminal 12, the advertisement delivery control unit 35 determines whether the response is a request to deliver a video advertisement (S37). A request to deliver a video advertisement includes a user ID and link destination information. If the response content is not a request to deliver a video advertisement (NO in S37), this flow ends.

If the response is a request to deliver a video advertisement (YES in S37), the advertisement delivery control unit 35 delivers the video advertisement to the user terminal 12 based on the link destination information (S38). The advertisement delivery control unit 35 continues delivering the video until playback of the video advertisement is interrupted or until it has been played for a predetermined time (or to the end) (NO in S39, NO in S40).

The advertisement distribution control unit 35 determines whether the video advertisement has been played for a predetermined time (or to the end) (S39). If playback of the video advertisement has been interrupted (NO in S39, YES in S40), this flow ends.

If the advertisement distribution control unit 35 determines that the video advertisement has been played for a predetermined time (or to the end) (YES in S39), the adding unit 37 updates the points held in the user information management DB 43 based on the user ID and awards the user a predetermined number of points (S41). The value of the points to be awarded may be determined in advance, may be determined each time, or may be determined according to the video advertisement viewed.

Then, the adding unit 37 notifies the user terminal 12 that the points have been added (S42). Then, on the user terminal 12 side, the betting ticket selection screen 81 is displayed on the screen 14 with the points in the owned points display field 53 updated (Figure 8).

The advertisement delivery control unit 35 waits until it receives a response from the user terminal 12 (NO in S43). When it receives a response from the user terminal 12, the advertisement delivery control unit 35 determines whether the response is a request for actual purchase of a betting ticket (S44). The actual purchase request includes user betting ticket information (including user ID, race ID, betting ticket ID, betting type, betting target (number or set number), and purchase amount (or purchase points)). If the response is not a request for delivery of a video advertisement (NO in S44), this flow ends. If the response is a request for delivery of a video advertisement (NO in S44), the advertisement delivery control unit 35 updates the user betting ticket information DB 44 using the acquired user betting ticket information.

The payment processing unit 37 performs payment processing for the purchase of the betting ticket based on the purchase request (S45). When the payment processing is completed, the payment processing unit 37 updates the contents of the user information management DB 43 based on the payment details and notifies the user terminal 12 that the payment processing is complete.

Figure 12 is a flowchart of server-side processing in this embodiment (Example 2). The flow in Figure 12 adds the processes of S51 and S52 to the flow in Figure 10.

The user betting ticket information acquisition unit 34 acquires a provisional purchase request including user betting ticket information (including user ID, race ID, betting type, betting target (number or group number), and purchase amount (or purchase points)) from the user terminal 12 (S31).

The user voting ticket information acquisition unit 34 acquires user voting ticket information from the acquired temporary purchase request, assigns a voting ticket ID, and registers the contents of the user voting ticket information in the user voting ticket information DB 44.

The advertisement delivery control unit 35 acquires the user's points from the user information management DB 43 based on the user ID (S51). The advertisement delivery control unit 35 determines whether the acquired user's points are less than a predetermined amount (S52). If the acquired user's points are less than the predetermined amount (NO in S52), the advertisement delivery control unit 35 ends this flow for the user.

If the acquired user's owned points exceed a predetermined amount, the advertising distribution control unit 35 controls the user terminal 12 to display an advertising display confirmation screen 61 (S32).

Then, when the advertisement distribution control unit 35 receives a display request for the video advertisement selection screen 71 from the user terminal 12 (S33), it acquires one or more pieces of advertisement information (advertisement ID, advertiser, storage location, maximum playback time) from the advertisement management DB 42 (S34). The advertisement distribution control unit 35 transmits to the user terminal 12 the storage location (link destination information) of the video advertisement corresponding to the advertisement ID acquired in S34 (S35). On the user terminal 12 side, when the link destination information for the video advertisement is acquired, the video advertisement selection screen 71 is displayed on the screen 14 (Figure 6).

The advertisement delivery control unit 35 waits until it receives a response from the user terminal 12 (NO in S36). If it receives a response from the user terminal 12, the advertisement delivery control unit 35 determines whether the response is a request to deliver a video advertisement (S37). A request to deliver a video advertisement includes a user ID and link destination information. If the response content is not a request to deliver a video advertisement (NO in S37), this flow ends.

If the response is a request to deliver a video advertisement (YES in S37), the advertisement delivery control unit 35 delivers the video advertisement to the user terminal 12 based on the link destination information (S38). The advertisement delivery control unit 35 continues delivering the video until playback of the video advertisement is interrupted or until it has been played for a predetermined time (or to the end) (NO in S39, NO in S40).

The advertisement distribution control unit 35 determines whether the video advertisement has been played for a predetermined time (or to the end) (S39). If playback of the video advertisement has been interrupted (NO in S39, YES in S40), this flow ends.

If the advertisement distribution control unit 35 determines that the video advertisement has been played for a predetermined time (or to the end) (YES in S39), the adding unit 37 updates the points held in the user information management DB 43 based on the user ID and awards predetermined points to the user (S41). The value of the points to be awarded may be determined in advance or may be determined each time.

Then, the adding unit 37 notifies the user terminal 12 that the points have been added (S42). Then, on the user terminal 12 side, the betting ticket selection screen 81 is displayed on the screen 14 with the points in the owned points display field 53 updated (Figure 8).

The advertisement delivery control unit 35 waits until it receives a response from the user terminal 12 (NO in S43). When it receives a response from the user terminal 12, the advertisement delivery control unit 35 determines whether the response is a request for actual purchase of a betting ticket (S44). The actual purchase request includes user betting ticket information (including user ID, race ID, betting ticket ID, betting type, betting target (number or set number), and purchase amount (or purchase points)). If the response is not a request for delivery of a video advertisement (NO in S44), this flow ends. If the response is a request for delivery of a video advertisement (NO in S44), the advertisement delivery control unit 35 updates the user betting ticket information DB 44 using the acquired user betting ticket information.

The payment processing unit 37 performs payment processing for the purchase of the betting ticket based on the purchase request (S45). When the payment processing is completed, the payment processing unit 37 updates the contents of the user information management DB 43 based on the payment details and notifies the user terminal 12 that the payment processing is complete.

According to Example 2, when the amount of value held by a user is equal to or less than a predetermined amount, a video advertisement can be displayed. This makes it possible to increase the user's motivation to view the video advertisement when the amount of free coins or cash points held is low.

Figure 13 is a flowchart of server-side processing in this embodiment (Example 3). The flow in Figure 13 is the same as the flow in Figure 11, with steps S61 to S63 added and steps S34 and S41 adjusted.

The user betting ticket information acquisition unit 34 acquires a provisional purchase request including user betting ticket information (including user ID, race ID, betting type, betting target (number or group number), and purchase amount (or purchase points)) from the user terminal 12 (S31).

The user voting ticket information acquisition unit 34 acquires user voting ticket information from the acquired temporary purchase request, assigns a voting ticket ID, and registers the contents of the user voting ticket information in the user voting ticket information DB 44.

The advertising distribution control unit 35 identifies the user from the user information management DB 43 based on the user ID (S61).

The granting unit 36 obtains the amount (purchase amount or purchase points) specified by the identified user for the voting target from the user voting ticket information DB 44, and calculates the total amount of that amount (total purchase amount or total purchase points) (S62).

The granting unit 36 determines the points to grant based on the calculated total amount (S63). At this time, for example, the larger the total amount, the more points to grant. Thereafter, the advertisement delivery control unit 35 controls the user terminal 12 to display an advertisement display confirmation screen 61 (S32).

Then, when the advertisement delivery control unit 35 receives a display request for the video advertisement selection screen 71 from the user terminal 12 (S33), it acquires one or more pieces of advertisement information (advertisement ID, advertiser, storage location, maximum playback time) from the advertisement management DB 42 based on the total amount calculated in S62 (S34a). For example, the advertisement delivery control unit 35 may acquire advertisement information for video advertisements with longer maximum playback times the larger the calculated total amount. For example, if the total value is less than m, the advertisement delivery control unit 35 may acquire advertisement information for video advertisements with maximum playback times less than T1; if the total value is m or more but less than n, the advertisement delivery control unit 35 may acquire advertisement information for video advertisements with maximum playback times greater than T1 but less than T2; and if the total value is n or more, the advertisement delivery control unit 35 may acquire advertisement information for video advertisements with maximum playback times greater than T2. Here, m is an integer, n is an integer, and m<n. Also, T1 is an integer, T2 is an integer, and T1<T2.

The advertisement distribution control unit 35 transmits to the user terminal 12 the storage location (link destination information) of the video advertisement corresponding to the advertisement ID acquired in S34a (S35). On the user terminal 12 side, when the link destination information of the video advertisement is acquired, a video advertisement selection screen 71 is displayed on the screen 14 (FIG. 6).

The advertisement delivery control unit 35 waits until it receives a response from the user terminal 12 (NO in S36). If it receives a response from the user terminal 12, the advertisement delivery control unit 35 determines whether the response is a request to deliver a video advertisement (S37). A request to deliver a video advertisement includes a user ID and link destination information. If the response content is not a request to deliver a video advertisement (NO in S37), this flow ends.

If the response is a request to deliver a video advertisement (YES in S37), the advertisement delivery control unit 35 delivers the video advertisement to the user terminal 12 based on the link destination information (S38). The advertisement delivery control unit 35 continues delivering the video until playback of the video advertisement is interrupted or until it has been played for a predetermined time (or to the end) (NO in S39, NO in S40).

The advertisement distribution control unit 35 determines whether the video advertisement has been played for a predetermined time (or to the end) (S39). If playback of the video advertisement has been interrupted (NO in S39, YES in S40), this flow ends.

If the advertisement distribution control unit 35 determines that the video advertisement has been played for a predetermined time (or to the end) (YES in S29), the addition unit 37 updates the points held in the user information management DB 43 based on the user ID and grants the user the points determined in S52 (S41a).

Then, the adding unit 37 notifies the user terminal 12 that the points have been added (S42). Then, on the user terminal 12 side, the betting ticket selection screen 81 is displayed on the screen 14 with the points in the owned points display field 53 updated (Figure 8).

The advertisement delivery control unit 35 waits until it receives a response from the user terminal 12 (NO in S43). When it receives a response from the user terminal 12, the advertisement delivery control unit 35 determines whether the response is a request for actual purchase of a betting ticket (S44). The actual purchase request includes user betting ticket information (including user ID, race ID, betting ticket ID, betting type, betting target (number or set number), and purchase amount (or purchase points)). If the response is not a request for delivery of a video advertisement (NO in S44), this flow ends. If the response is a request for delivery of a video advertisement (NO in S44), the advertisement delivery control unit 35 updates the user betting ticket information DB 44 using the acquired user betting ticket information.

The payment processing unit 37 performs payment processing for the purchase of the betting ticket based on the purchase request (S45). When the payment processing is completed, the payment processing unit 37 updates the contents of the user information management DB 43 based on the payment details and notifies the user terminal 12 that the payment processing is complete.

According to Example 3, the points to be awarded to a user can be determined based on the total amount of points or the amount of money specified for each betting target. This allows free coins or cash points to be awarded according to the amount of the bet, thereby maintaining the user's motivation to vote in races.

In addition, by watching longer video ads, users can earn points according to the playback time. By showing users video ads that correspond to the value they can obtain, operators can increase advertising revenue from advertisers and prevent substantial losses due to missed opportunities to earn revenue through free coins or cash points.

Figure 14 is a flowchart of server-side processing in this embodiment (Example 4). The flow in Figure 14 replaces S38 to S41 in the flow in Figure 11 with S38a, S71, S72, and S41a. Since the explanation of the processing from S31 to S27 is the same as in Figure 11, that explanation will be omitted below, and only the processing from S38a onwards will be explained.

If the response content is a request to deliver a video advertisement (YES in S37), the advertisement delivery control unit 35 delivers the video advertisement to the user terminal 12 based on the link destination information. At this time, the advertisement delivery control unit 35 starts measuring the playback time of the video advertisement (S38a). The advertisement delivery control unit 35 continues delivering the video until playback of the video advertisement is interrupted or terminated (NO in S71).

If playback of the video advertisement is interrupted or terminated (YES in S71), the adding unit 36 determines points according to the playback time of the video advertisement (S72). For example, the longer the playback time of the video, the more points may be awarded.

The addition unit 36 updates the points held in the user information management DB 43 based on the user ID and grants the user the points determined in S72 (S41a).

Then, the adding unit 37 notifies the user terminal 12 that the points have been added (S42). Then, on the user terminal 12 side, the betting ticket selection screen 81 is displayed on the screen 14 with the points in the owned points display field 53 updated (Figure 8).

The advertisement delivery control unit 35 waits until it receives a response from the user terminal 12 (NO in S43). When it receives a response from the user terminal 12, the advertisement delivery control unit 35 determines whether the response is a request for actual purchase of a betting ticket (S44). The actual purchase request includes user betting ticket information (including user ID, race ID, betting ticket ID, betting type, betting target (number or set number), and purchase amount (or purchase points)). If the response is not a request for delivery of a video advertisement (NO in S44), this flow ends. If the response is a request for delivery of a video advertisement (NO in S44), the advertisement delivery control unit 35 updates the user betting ticket information DB 44 using the acquired user betting ticket information.

The payment processing unit 37 performs payment processing for the purchase of the betting ticket based on the purchase request (S45). When the payment processing is completed, the payment processing unit 37 updates the contents of the user information management DB 43 based on the payment details and notifies the user terminal 12 that the payment processing is complete.

According to Example 4, the granting unit 36 can determine the points to be granted to the user depending on the playback time of the advertisement. This allows the points to be granted to the user to be increased depending on the playback time of the video advertisement.

In addition, in Examples 1 to 4, video advertisements may be made available for viewing for each race. By configuring in this way, users are granted permission to view videos for each race, which allows them to watch videos multiple times a day.

In Examples 1 to 4, the awarding unit 36 may set the value of points to be awarded lower than the amount or point value of the bet to be made on the betting ticket. This makes it possible to adjust the amount of free coins or cash points in circulation.

Furthermore, for example, if the value specified for each voting target included in the received voting ticket information is currency, the control unit 32 may grant the user free coins or cash points, etc., which do not affect the payout rate for votes calculated at a predetermined rate from the currency in Examples 1 to 4. In this way, a value that does not affect the payout rate is granted to the advertisement, so the payout rate is not affected. Meanwhile, the user receives a benefit in addition to the amount they paid.

Furthermore, for example, in Examples 1 to 4, when the value specified for each voting target included in the received voting ticket information is points, the control unit 32 may grant the user points that are the specified points multiplied by a predetermined percentage. This does not affect the refund rate, as a value that does not affect the refund rate is granted to the advertisement. Meanwhile, the user receives a benefit in addition to the amount they paid.

The granting unit 36 may also be configured to receive a notification from the user terminal 12 that a predetermined input operation has been performed on the operation display 13 while a video advertisement is being played. When such a notification is received, the adding unit 37 may grant points to the user, assuming that the user has properly viewed the video advertisement. This makes it possible to prevent the user from obtaining value without viewing the advertisement.

In addition, advertisements played on the user terminal 12 may be still images as well as videos. The advertising data using such videos or still images may also include audio data or music data.

Figure 15 is an example block diagram of the hardware environment of a computer that executes the program in this embodiment. The computer 101 functions as a user terminal 12 and a server 16. The computer 101 is composed of a CPU 102, ROM 103, RAM 104, a storage device 105, an input I/F 106, an output I/F 107, a communication I/F 108, a reading device 109, and a bus 110.

Here, CPU refers to a central processing unit. ROM refers to read-only memory. RAM refers to random access memory. I/F refers to an interface. Connected to the bus 110 are the CPU 102, ROM 103, RAM 104, storage device 105, input I/F 106, output I/F 107, communication I/F 108, and, if necessary, a reading device 109.

When the computer 101 is a server 16, the CPU 102 reads the program according to this embodiment from the storage device 105 and functions as an advertisement registration unit 33, a user betting ticket information acquisition unit 34, an advertisement distribution control unit 35, an addition unit 36, and a payment processing unit 37. The ROM 103 is a read-only memory. The RAM 104 is a temporary storage memory.

The storage device 105 is a device that stores large amounts of information. Various types of storage devices can be used as the storage device 105, such as a hard disk, a solid-state drive (SSD), or a flash memory card. The storage device 105 stores programs related to embodiments of the present invention and various data stored in the storage unit 40.

The input I/F 106 can be connected to input devices such as a keyboard, mouse, electronic camera, webcam, microphone, scanner, sensor, tablet, touch panel display, and information reading device. The output I/F 107 can be connected to output devices such as a display, touch panel, projector, printer, and speaker.

The communication I/F 108 is an interface such as a port for connecting to a communication network and communicating with other devices. The communication network may be the Internet, a local area network (LAN), a wide area network (WAN), a dedicated line, a wired line, a wireless line, or other communication network. The reading device 109 is a device for reading portable recording media.

The program that realizes the processing described in the above embodiment may be stored, for example, in the storage device 105, from the program provider via the communication network and communication I/F 108. The program that realizes the processing described in the above embodiment may also be stored on a commercially available portable storage medium. In this case, the portable storage medium may be set in the reading device 105, and the program may be read and executed by the CPU 102. Various types of storage media can be used as the portable storage medium, including CD-ROMs, flexible disks, optical disks, magneto-optical disks, IC cards, USB memory devices, and semiconductor memory cards. The program stored on such a storage medium is read by the reading device 109.

The program may be installed on a standalone computer, or may be installed by a cloud computer and provide only its functions to the user. In this embodiment, an application program capable of communicating with the server 16 is installed on the user terminal 12 to control the betting ticket purchasing system of this embodiment, but this is not limited to this. For example, a web browser installed on the user terminal 12 may be used to access the server 16 and use the system of this embodiment operated on the server 16 side.

This embodiment increases the user's motivation to view advertisements, thereby improving the effectiveness of advertisement viewing.

This aspect has been described above based on embodiments and variations, but the above-described embodiments are intended to facilitate understanding of this aspect and are not intended to limit this aspect. This aspect may be modified or improved without departing from its spirit or the scope of the claims, and equivalents are included in this aspect. Furthermore, if a technical feature is not described as essential in this specification, it may be deleted as appropriate.

In addition to the above embodiment, the following is further noted.
(Appendix 1)
An information processing device capable of communicating with a terminal device used by a user via a communication network,
a voting processing unit that, when betting ticket information specifying the user's betting content for a competition is designated and a predetermined advertisement is played on the terminal device, sets a value available for voting to a voting target included in the betting content in accordance with the played advertisement, and casts a vote;
Information processing device.
By configuring in this way, it is possible to increase the user's motivation to view the advertisement, thereby improving the effectiveness of viewing the advertisement.
(Appendix 2)
making the advertisement reproducible for each of the voting targets;
the voting processing unit sets a value available for the vote to the voting target corresponding to the reproduced advertisement and casts a vote;
The information processing device according to Supplementary Note 1. By configuring in this way, it is possible to increase the number of options for advertisements that a user can view.
(Appendix 3)
The advertisement is an advertisement video,
The information processing device according to Supplementary Note 1 or 2, wherein advertising videos with different playback times are displayed on the terminal device according to the total amount of value specified for each voting target included in the received voting ticket information. By configuring in this manner, the user can earn free coins or cash points according to the playback time, for example, by watching a longer playback time, the larger the amount of bet the user intends to make. Meanwhile, by showing users video advertisements according to the value the user can earn, the operator can increase advertising revenue from advertisers and prevent substantial losses due to missed opportunities to earn revenue from free coins or cash points.
(Appendix 4)
The information processing device according to any one of appendices 1 to 5, wherein the voting processing unit sets a value available for the vote in accordance with an advertisement selected by the user from among a plurality of advertisements displayed on the terminal device.
By configuring in this way, the value (amount) of a vote can be changed according to the user's selection.
(Appendix 5)
the voting processing unit enables the advertisement to be played for each of the events;
An information processing device according to any one of appendices 1 to 4. By configuring in this way, the right to view videos is granted for each race, which allows users to watch videos multiple times a day.
(Appendix 6)
An information processing device described in any one of Appendices 1 to 5, wherein when a first value that affects the payout rate for the vote has been specified for each voting target included in the received voting ticket information, the voting processing unit specifies a second value for the voting target that does not affect the payout rate for the vote and is calculated at a predetermined rate from the first value.
By configuring it this way, the advertisement is given a value that does not affect the refund rate, so the refund rate is not affected. On the other hand, the user receives a benefit in addition to the amount they paid.
(Appendix 7)
The information processing device described in any one of appendices 1 to 6, wherein if a second value that does not affect the payout rate for the vote has been specified for each voting target included in the received voting ticket information, the voting processing unit specifies the specified second value by adding a predetermined percentage to the specified second value.
By configuring it this way, the advertisement is given a value that does not affect the refund rate, so the refund rate is not affected. On the other hand, the user receives a benefit in addition to the amount they paid.
(Appendix 8)
The information processing device described in any one of appendices 1 to 7, wherein when the voting processing unit receives a notification that a predetermined input operation has been performed on the terminal device while viewing the advertisement, it sets a value that can be used for the vote for each of the voting targets.
By configuring in this way, it is possible to prevent the user from obtaining value without viewing the advertisement.
(Appendix 9)
The information processing device according to any one of Supplementary Notes 1 to 8, wherein the voting processing unit sets a value available for voting for each of the voting targets according to a playback time of the advertisement.
By configuring in this way, the rate of points to be added can be determined according to the viewing time.
(Appendix 10)
An information processing device that can communicate with a terminal device used by a user via a communication network,
An information processing program that executes a process of setting a value that can be used for voting as a voting target and casting a vote in accordance with the advertisement that has been played, when betting ticket information specifying the user's betting content for a competition is specified on the terminal device and a predetermined advertisement is played on the terminal device.
By configuring in this way, it is possible to increase the user's motivation to view the advertisement, thereby improving the effectiveness of viewing the advertisement.
(Appendix 11)
An information processing device capable of communicating with a terminal device used by a user via a communication network,
An information processing method characterized in that, when betting ticket information specifying the user's betting content for a competition is specified on the terminal device and a predetermined advertisement is played on the terminal device, a value that can be used for voting is set as a voting target in accordance with the played advertisement and a vote is made.
By configuring in this way, it is possible to increase the user's motivation to view the advertisement, thereby improving the effectiveness of viewing the advertisement.
(Appendix 12)
A terminal device capable of communicating with the information processing device,
an acceptance process for accepting betting ticket information specifying the user's betting details for the competition specified by the input operation;
a display control process for displaying a predetermined advertisement in a reproducible manner after receiving the betting ticket information;
a notification process for notifying the information processing device of a playback status of the advertisement;
Execute
The information terminal program is characterized in that, when a response to the notification is received from the information processing device, the display control process sets and displays a value that can be used for voting as a voting target based on the response.
By configuring in this way, it is possible to increase the user's motivation to view the advertisement, thereby improving the effectiveness of viewing the advertisement.

REFERENCE SIGNS LIST 1 Information processing device 2 Provision unit 3 Acquisition unit 4 Determination unit 5 Terminal device 11 Betting ticket purchasing system 12 User terminal 15 Advertiser terminal 16 Server 17 Communication network 31 Communication unit 32 Control unit 33 Advertisement registration unit 34 User betting ticket information acquisition unit 35 Advertisement distribution control unit 36 Addition unit 37 Settlement processing unit 41 Storage unit 42 Advertisement management DB
43 User information management DB
44 User voting ticket information DB

Claims (4)

a processor, the processor comprising:
receiving information on designated amounts of bets for multiple bets for a competition from a terminal device used by a user;
determining whether to display an advertisement display confirmation screen on the terminal device of the user depending on whether the amount of value held by the user satisfies a predetermined condition;
displaying the advertisement display confirmation screen on the terminal device of the user who has satisfied the predetermined condition, and, if the user selects to display the advertisement, displaying the advertisement on the terminal device of the user;
When the advertisement is played for a predetermined time on the terminal device of the user, a value is awarded to the user.
Information processing device. The processor receives, from a terminal device used by a user, information on designated amounts for multiple betting targets for a competition;
a processor determines whether to display an advertisement display confirmation screen on the terminal device of the user depending on whether the amount of value held by the user satisfies a predetermined condition;
a processor causes the advertisement display confirmation screen to be displayed on the terminal device of the user who has satisfied the predetermined condition, and when the user selects to display the advertisement, causes the advertisement to be displayed on the terminal device of the user;
a processor that awards a value to the user when the advertisement is played for a predetermined time on the user's terminal device;
method. causing the processor to accept, from a terminal device used by a user, information on designated amounts for a plurality of bet objects for a competition;
causing a processor to determine whether to display an advertisement display confirmation screen on the terminal device of the user depending on whether the amount of value held by the user satisfies a predetermined condition;
a processor that displays the advertisement display confirmation screen on the terminal device of the user who satisfies the predetermined condition, and, if the user selects to display the advertisement, displays the advertisement on the terminal device of the user;
causing a processor to award a value to the user when the advertisement is played for a predetermined time on the terminal device of the user;
program. A server and a terminal device are provided,
The server
receiving information on designated amounts of bets for multiple bets for a competition from a terminal device used by a user;
determining whether to display an advertisement display confirmation screen on the terminal device of the user depending on whether the amount of value held by the user satisfies a predetermined condition;
displaying the advertisement display confirmation screen on the terminal device of the user who has satisfied the predetermined condition, and, if the user selects to display the advertisement, displaying the advertisement on the terminal device of the user;
When the advertisement is played for a predetermined time on the terminal device of the user, a value is awarded to the user.
system.