JP7798367B2 - Content presentation device and content presentation method - Google Patents

Description

The present invention relates to a content presentation device .

In the prior art, there is known a guidance system that provides explanations of routes and exhibits, or guidance on how to play, in facilities such as exhibition facilities and amusement facilities (see, for example, Patent Document 1).

This guidance system can display images and explanatory messages about exhibits and other items in response to requests from the user's mobile device.

Japanese Patent Application Laid-Open No. 2005-292196

Conventional guidance systems display the same images and explanatory messages relating to exhibits and the like to all users, and do not facilitate the display of images and explanatory messages that are different from those of other users .

Therefore, an object of the present invention is to provide a content presentation device that can easily create a different experience for each user by preventing content such as the same image or the same explanatory message from being displayed to every user.

One aspect of the present invention provides a content presentation device that includes: a generation unit that generates selection information by performing predetermined processing on identification information that identifies a communication device acquired through short-range communication between a communication device carried by a user and a short-range communication device; and a selection presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned unique information that shares at least a portion of the configuration with the selection information, a piece of content that has unique information corresponding to the generated selection information as selected content, and presents the selected selected content to the user via a display device.

Another aspect of the present invention provides a content presentation method that generates selection information by performing predetermined processing on identification information that identifies a communication device acquired through short-range communication between a communication device carried by a user and a short-range communication device, selects, from among a plurality of pieces of content stored in a storage device and assigned unique information that shares at least a portion of the configuration with the selection information, a piece of content that has unique information corresponding to the generated selection information as the selected content, and presents the selected content to the user via a display device.

According to the present invention, it is possible to prevent the same content from being displayed to every user, and to easily create a different experience for each user.

FIG. 1 is a diagram illustrating an example of selected content presented by a content presentation device according to an embodiment. FIG. 2A is an example of a block diagram of a content presentation device according to an embodiment, and FIG. 2B is an example of a block diagram of a content presentation system. Figure 3(a) is a diagram showing an example of the content configuration of a content presentation device according to an embodiment, and Figures 3(b) to 3(e) are diagrams for explaining an example of generation of selection information of a content presentation device according to an embodiment. FIG. 4 is a flowchart illustrating an example of the operation of the content presentation device according to the embodiment.

(Summary of the embodiment)
The content presentation device according to the embodiment is generally configured to include a generation unit that generates selection information by performing predetermined processing on identification information that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device, and a selection presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned unique information that has at least some configuration common to the selection information, one that has unique information corresponding to the generated selection information as the selected content, and presents the selected selected content to the user via a display device.

This content presentation device can display selected content from multiple pieces of content based on the identification information of the user's communication device, thereby creating a unique experience for the user compared to displaying the same content on all communication devices.

[Embodiment Mode]
(Overview of content presentation device 1)
Fig. 1 is a diagram showing an example of selected content presented by a content presentation device according to an embodiment. Fig. 2(a) is an example of a block diagram of a content presentation device according to an embodiment, and Fig. 2(b) is an example of a block diagram of a content presentation system. Fig. 3(a) is a diagram showing an example of the content configuration of a content presentation device according to an embodiment. In Fig. 3(a), multiple pieces of content information 53 are assigned the same reference numerals, but each piece represents different content 51 and unique information 52.

Note that in the figures relating to the embodiments described below, the proportions and shapes of the figures may differ from the actual proportions and shapes. Also, in Figure 2(b), arrows indicate the main flow of information.

The content presentation device 1 of this embodiment is installed, for example, at exhibitions, events, art galleries, museums, etc., but is not limited to these. This content presentation device 1 is configured to present content for the user on the display device 6 when the user holds a communication device they are carrying over the short-range communication device 2, for example. The user is presented with content that is unique to them and different from that of others, allowing them to gain a special experience in addition to what they gained from the exhibition.

Specifically, as an example, as shown in Figures 1 to 3(a), the content presentation device 1 is generally configured to include a generation unit 10 that generates selection information 101 by performing predetermined processing on identification information 100 that identifies a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device 2, and a control unit 12 that serves as a selection presentation unit that selects, from a content group 50 consisting of multiple pieces of content stored in a storage device 5 and assigned unique information 52 that shares at least a portion of the configuration with the selection information 101, a piece of content that has unique information 52 that corresponds to the generated selection information 101 as selected content 54, and presents the selected selected content 54 to the user via the display device 6.

As an example, the communication device is at least one of a mobile terminal 3 and an electronic card 4 having identification information 100, as shown in Figures 1 and 2(b). In this embodiment, the near-field communication device 2 is configured to communicate using the NFC (Near Field Communication) standard, as an example, but other standards may also be used. The mobile terminal 3 and the electronic card 4 can communicate with the near-field communication device 2 by touching the touch surface 20 of the near-field communication device 2.

The mobile terminal 3 is a multi-function mobile phone, tablet terminal, phablet terminal, laptop computer, etc. that has NFC functionality. The electronic card 4 is a card equipped with an antenna and IC (Integrated Circuit) chip to realize NFC functionality.

The identification information 100 of the mobile terminal 3 and electronic card 4 is, by way of example, information temporarily generated when the mobile terminal 3 and electronic card 4 perform short-range communication with the short-range communication device 2, but is not limited to this. The identification information 100 may be the serial number of the mobile terminal 3 and electronic card 4, a unique identification number, a user name assigned to the terminal, or the like.

As shown in FIG. 2(b), the content presentation device 1 constitutes a content presentation system 7. Specifically, the content presentation system 7 is generally composed of a storage device 5 that stores a content group 50, which is a plurality of pieces of content assigned unique information 52 that shares at least a portion of the configuration with the selection information 101; a short-range communication device 2 that acquires identification information 100 that identifies a communication device carried by a user through short-range communication between the communication device and the short-range communication device 2; a generation unit 10 that performs predetermined processing on the acquired identification information 100 to generate selection information 101; and a control unit 12 that selects, from the content group 50 stored in the storage device 5, those having unique information 52 that corresponds to the generated selection information 101 as selected content 54 and presents the selected selected content 54 to the user via the display device 6; and a display device 6 that displays the selected content 54.

As shown in Figures 2(a) and 2(b), the content presentation device 1 is electrically connected to the near-field communication device 2, the storage device 5, and the display device 6, and has a communication unit 14 that communicates with these devices.

The storage device 5 may be, for example, a hard disk drive (HDD) or a solid state drive (SSD), but is not limited to these, and may also be semiconductor memory in the control unit 12.

As shown in Figure 3(a), this storage device 5 stores a content group 50. This content group 50 is composed of multiple pieces of content information 53, each of which has content 51 and unique information 52 attached to this content 51.

Content 51 is at least one of images and video. In addition to images and video, content 51 may also include sound 613 such as music or sound effects. As an example, as shown in FIG. 1, content 51 in this embodiment includes at least one of text 610 and a translation 611 of text 610 translated into another language. In FIG. 1, text 610 is represented as "ABCD" and translation 611 is represented as "abcd". Content 51 may also include in-content images 612 along with text 610. In-content images 612 are photographs, illustrations, etc.

The display image 61 in Figure 1 is selected content 54 selected from content 51. This display image 61 will have different content for each user.

Text 610 originates from a person associated with the location where the near-field communication device 2 is installed. Examples of locations where the near-field communication device 2 is installed include, but are not limited to, exhibitions, exhibitions, and art museums.

If the location is an exhibition or a trade show, the relevant person is the artist of the work exhibited at the exhibition or a trade show. For example, if the exhibition is showcasing works by Mr. A, text 610 is, as an example, Mr. A's text. Furthermore, if the short-range communication device 2 is attached via the attachment member 9 near multiple works by different artists at an exhibition, content 51 including text by the artist of the works in question will be stored in the storage device 5.

For example, when the user holds the mobile terminal 3 over the short-range communication device 2, selected content 54 is selected based on the identification information 100 and displayed on the display device 6. This selected content 54 includes the words of the author of the work as text 610 and is presented to the user. The user can have a special experience by obtaining text 610 from an author who is different from others.

If the location is an art museum, each work may have a different artist, or multiple works by the same artist may be exhibited together. A near-field communication device 2 is installed near each work or a group of multiple works. For example, when a user holds their mobile terminal 3 over a near-field communication device 2 located near a work of their choice, a statement 610 by the artist of that work is displayed.

The display device 6 is, for example, a large liquid crystal display or an organic EL (Electro-Luminescence) display. As shown in FIG. 1, the display device 6 displays a display image 61 based on the selected content 54 on a display screen 60. The display device 6 is installed near the near-field communication device 2.

(Configuration of generation unit 10)
3B to 3E are diagrams for explaining an example of generation of selection information by the content presentation device according to the embodiment.

The generation unit 10 is configured to perform predetermined processing on the acquired identification information 100 to generate selection information 101. This selection information 101 has at least a portion of the same configuration as the unique information 52 associated with the content 51 shown in FIG. 3(a). In other words, because the selection information 101 and the unique information 52 have at least a portion of the same configuration, the control unit 12 can compare the selection information 101 and the unique information 52 and select the unique information 52 that has a portion in common with the selection information 101. Several methods for generating selection information 101 are described below.

When generating selection information 101 from numbers: At least a portion of identification information 100 and unique information 52 is composed of at least one number. Then, as a predetermined process, generation unit 10 extracts at least one number from the at least one number and generates selection information 101 that has at least a portion of the same configuration as unique information 52.

Figure 3(b) shows, as an example, a case where identification information 100 is composed of multiple numbers, and selection information 101 is generated using the last two digits of these multiple numbers. Specifically, when identification information 100 contains the multiple numbers "123456," generation unit 10 extracts the last two digits, i.e., "56," to generate selection information 101. Unique information 52 is configured to have at least a portion of the two-digit number in common with selection information 101. Therefore, control unit 12 selects content 51 having unique information 52 that is common to "56" in selection information 101 as selected content 54.

As a modified example, when the unique information 52 has an n-digit number (n is an integer equal to or greater than 1), the generation unit 10 may randomly or systematically extract n numbers from the multiple numbers contained in the identification information 100 to generate the selection information 101. The generation unit 10 may also change the order of the numbers extracted from the above-mentioned identification information 100, so that "56" becomes "65."

When generated from numbers, letters, or character strings, the identification information 100 and the unique information 52 are at least partially composed of at least one number, at least one letter, or a character string including these. As a predetermined process, the generation unit 10 generates selection information 101 that has at least a portion of the same configuration as the unique information 52, using at least one number, at least one letter, or at least one of the character strings that constitute the identification information 100.

Figure 3(c) shows an example in which identification information 100 is composed of multiple letters and multiple numbers, and selection information 101 is generated using the second and third characters and the first two digits of the numbers. Specifically, if identification information 100 contains the characters "ABCD" and the numbers "123456," generation unit 10 extracts the second and third characters "BC" from the characters and the first two digits "12" from the numbers to generate selection information 101, which is "BC12." Unique information 52 contains two letters and two numbers and shares some of the same structure as selection information 101. Therefore, control unit 12 selects content 51 having unique information 52 that is common to "BC12" in selection information 101, as selected content 54.

Figure 3(d) also shows, as an example, a case where identification information 100 is composed of multiple characters "ABCDE" and multiple numbers "123456," and selection information 101 is generated using the third and fourth of the multiple characters and the third and fourth of the multiple numbers. In this case, selection information 101 becomes "CD34." For example, if identification information 100 is composed of the user name (characters) and identification number (numbers) of the mobile terminal 3 or electronic card 4, the generation unit 10 can generate selection information 101 from these characters and numbers.

When generating selection information 101 by calculation: At least a portion of identification information 100 and unique information 52 is composed of at least one number. As a predetermined process, generation unit 10 extracts at least one number from the at least one number, and performs calculation on the extracted at least one number to generate selection information 101 that has at least a portion of the same configuration as unique information 52.

Figure 3(e) shows, as an example, a case where identification information 100 is composed of multiple numbers, and the fifth number is extracted and variable α is calculated to generate selection information 101. Specifically, if identification information 100 contains the multiple numbers "123456," generation unit 10 extracts the fifth of the multiple numbers, "5." Next, generation unit 10 multiplies "5" by variable α to generate selection information 101. If unique information 52 contains a two-digit number, variable α will be a single-digit integer equal to or greater than 1. Here, the calculation is multiplication, but is not limited to this, and may be any of the four basic arithmetic operations, a calculation combining these, or a calculation using a function.

Note that the variable α may be a predetermined number, a generated random number, or may use at least a portion of the generated date and time, or, if available, may use at least a portion of the user's date of birth, but is not limited to these. If the variable α is a random number, different selected content 54 will be presented each time the user performs near-field communication repeatedly, making it possible to use it for things like fortune-telling.

Furthermore, if the unique information 52 has a configuration that is partially common to the selection information 101, it is preferable to use the beginning or end as a basis to make selection easier.Furthermore, it is more preferable that the unique information 52 has a configuration that is entirely common to the selection information 101 to make selection easier.

(Configuration of control unit 12)
The control unit 12 is a microcomputer including, for example, a CPU (Central Processing Unit) that performs calculations and processing on acquired data according to stored programs, and semiconductor memories such as RAM (Random Access Memory) and ROM (Read Only Memory). The ROM stores, for example, programs for operating the control unit 12. The RAM is used, for example, as a storage area for temporarily storing calculation results and the like.

When the control unit 12 acquires the selection information 101 from the generation unit 10, it searches the content group 50 stored in the storage device 5 and selects the unique information 52 corresponding to the selection information 101. If there is unique information 52 corresponding to the selection information 101, the control unit 12 outputs the content 51 having this unique information 52 to the display device 6 as selected content 54 and displays it.

An example of the operation of the content presentation device 1 of this embodiment will be described below with reference to the flowchart in Figure 4. The following describes a case where a user performs near-field communication using a mobile terminal 3 as a communication device.

(operation)
The content presentation device 1 operates according to a content presentation method in which it performs predetermined processing on identification information 100 that identifies the mobile terminal 3, which is a communication device carried by the user, obtained through short-range communication between the mobile terminal 3 and a short-range communication device 2, to generate selection information 101, selects, from a plurality of contents 51 stored in a storage device 5 and assigned unique information 52 that has at least a partial configuration common to the selection information 101, one that has unique information 52 corresponding to the generated selection information 101 as selected content 54, and presents the selected selected content 54 to the user via a display device 6.

Specifically, when "Yes" is determined in Step 1, that is, when the mobile terminal 3 and the short-range communication device 2 perform short-range communication and acquire the identification information 100 via the communication unit 14 (Step 1: Yes), the control unit 12 of the content presentation device 1 controls the generation unit 10 to generate selection information 101 based on the identification information 100 (Step 2).

Next, the control unit 12 selects content 51 having the same unique information 52 as the generated selection information 101 from the content group 50 stored in the storage device 5. The control unit 12 selects content 51 having unique information 52 corresponding to the selection information 101 and selects it as selected content 54 (Step 3).

The control unit 12 then outputs the selected content 54 to the display device 6 via the communication unit 14, presents the selected content 54 to the user, and ends the process (Step 4).

(Effects of the embodiment)
The content presentation device 1 according to this embodiment can provide a unique experience for the user. Specifically, the content presentation device 1 is configured to generate selection information 101 from identification information 100 of the mobile terminal 3 or the electronic card 4, and select selected content 54 from the content group 50 based on the selection information 101. In other words, the content presentation device 1 can present different selected content 54 for different mobile terminals 3 or different electronic cards 4. Therefore, compared to presenting the same content to all communication devices, the content presentation device 1 can present a special selected content 54 for the user, providing a special, unique experience for the user.

The content presentation device 1 does not present the same content as other companies, so by taking photos or videos of the selected content 54, which also serves as a personal message, users can add a tangible memento to their impressions of an exhibition, event, etc.

When the content presentation device 1 generates the selection information 101 through calculations using random numbers or the like, it can present different selected content 54 each time, even when the same mobile terminal 3 or electronic card 4 is used. This makes it easier to apply to things like fortune-telling than when this configuration is not adopted.

Another embodiment may be provided as a program for executing a content presentation method, or as a computer-readable recording medium having this program recorded thereon, in which a predetermined process is performed on identification information 100 identifying a communication device obtained through short-range communication between a communication device carried by a user and a short-range communication device 2 to generate selection information 101, and from among multiple pieces of content 51 stored in a storage device 5 and assigned unique information 52 that shares at least a portion of the configuration with the selection information 101, one having unique information 52 corresponding to the generated selection information 101 is selected as the selected content 54, and the selected selected content 54 is presented to the user via a display device 6.

The content presentation device 1 according to the above-described embodiment and variations may be partially realized, for example, by a computer-executed program, an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like, depending on the intended use.

Although several embodiments and variations of the present invention have been described above, these embodiments and variations are merely examples and do not limit the scope of the invention as claimed. These novel embodiments and variations may be embodied in a variety of other forms, and various omissions, substitutions, modifications, etc. may be made without departing from the spirit of the present invention. Furthermore, not all combinations of features described in these embodiments and variations are necessarily essential to solving the problems of the invention. Furthermore, these embodiments and variations are included within the scope and spirit of the invention, and are included in the scope of the invention and its equivalents as set forth in the claims.

1...Content presentation device, 2...Near-field communication device, 3...Mobile terminal, 4...Electronic card, 5...Storage device, 6...Display device, 7...Content presentation system, 10...Generation unit, 12...Control unit, 50...Content group, 51...Content, 52...Unique information, 53...Content information, 54...Selected content, 100...Identification information, 101...Selection information, 610...Text, 611...Translation, 612...Image within content, 613...Sound

Claims (6)

a generating unit that generates selection information by performing a predetermined process on identification information for identifying a communication device carried by a user, the identification information being acquired through short-range communication between the communication device and a short-range communication device;
a selection and presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned with unique information having at least a portion of the same configuration as the selection information, a piece of content having the unique information corresponding to the generated selection information as a selected piece of content, and presents the selected selected content to the user via a display device;
Equipped with
the identification information and the unique information are at least partially composed of at least one number;
the generation unit extracts at least one number from the at least one number as the predetermined process, and generates the selection information having at least a portion of a configuration in common with the unique information.
Content presentation device. a generating unit that generates selection information by performing a predetermined process on identification information for identifying a communication device carried by a user, the identification information being acquired through short-range communication between the communication device and a short-range communication device;
a selection and presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned with unique information having at least a portion of the same configuration as the selection information, a piece of content having the unique information corresponding to the generated selection information as a selected piece of content, and presents the selected selected content to the user via a display device;
Equipped with
the identification information and the unique information are at least partially composed of at least one number, at least one letter, or a character string including these;
the generation unit generates, as the predetermined process, the selection information having at least a portion of a configuration in common with the unique information, using at least one of the at least one number, the at least one character, or the character string that constitutes the identification information;
Content presentation device. a generating unit that generates selection information by performing a predetermined process on identification information for identifying a communication device carried by a user, the identification information being acquired through short-range communication between the communication device and a short-range communication device;
a selection and presentation unit that selects, from a plurality of pieces of content stored in a storage device and assigned with unique information having at least a portion of the same configuration as the selection information, a piece of content having the unique information corresponding to the generated selection information as a selected piece of content, and presents the selected selected content to the user via a display device;
Equipped with
the identification information and the unique information are at least partially composed of at least one number;
the generation unit extracts at least one digit from the at least one digit, and performs an operation on the extracted at least one digit to generate the selection information having at least a portion of a configuration in common with the unique information;
Content presentation device. The content includes at least one of a sentence and a translation of the sentence into another language.
The content presentation device according to claim 1 . the text originates from a person associated with the location where the near-field communication device is installed;
5. A content presentation device according to claim 4 . the communication device is at least one of a mobile terminal and an electronic card having the identification information;
The content presentation device according to claim 5 .