JP7810610B2 - Information processing device, information processing method, and information processing program - Google Patents

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Technology for providing viewers (users) with streaming video from a broadcaster, such as a live streamer, is known. For example, a system is known in which streaming data from a live venue is relayed and transmitted to a terminal used by viewers, and monetary value such as gifts, or tips, are accepted from viewers (see Patent Document 1).

Japanese Patent Application Laid-Open No. 2022-021250

However, there is room for improvement in the above-mentioned conventional technology. The above-mentioned conventional technology only enables viewers to provide tips, and does not take into consideration advertising in streamed videos. As such, there is room for improvement in the conventional technology in terms of advertising in streamed videos, and it is desirable to appropriately determine the target of advertising in streamed videos.

This application has been made in light of the above, and aims to provide an information processing device, information processing method, and information processing program that can appropriately determine the target of advertisements in distributed video.

The information processing device according to the present application is characterized by comprising: an acquisition unit that acquires advertising target list information indicating targets that can be advertised by a distributor distributing video to be distributed; and a determination unit that determines advertising targets that the distributor is to advertise in the video to be distributed based on the advertising target list information acquired by the acquisition unit.

According to one aspect of the embodiment, it is possible to appropriately determine the target of advertising in distributed video.

FIG. 1 is a diagram illustrating an example of information processing executed by an information processing apparatus according to an embodiment. FIG. 2 is a diagram showing an example of a screen during advertising. FIG. 3 is a diagram illustrating an example of the configuration of an information processing system according to the embodiment. FIG. 4 is a diagram illustrating an example of a viewer information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of a distributor information storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of a distribution information storage unit according to the embodiment. FIG. 7 is a flowchart showing an example of the flow of information processing executed by the information processing device. FIG. 8 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device.

Below, detailed explanations will be given of the information processing device, information processing method, and information processing program (hereinafter referred to as "embodiments") according to the present application, with reference to the drawings. Note that the information processing device, information processing method, and information processing program according to the present application are not limited to these embodiments. Furthermore, the embodiments can be combined as appropriate to the extent that the processing content is not contradictory. Furthermore, the same components in the following embodiments will be assigned the same reference numerals, and redundant explanations will be omitted.

(Embodiment)
[1. An example of information processing]
First, an example of information processing executed by an information processing device 100 will be described with reference to Fig. 1. Fig. 1 is a diagram showing an example of information processing executed by an information processing device according to an embodiment.

Figure 1 illustrates an example of a case in which a decision is made as to whether to restrict tipping by users (also referred to as "viewers") who watch videos (also referred to as "distributed videos") distributed by a distributor in information processing system 1 (see Figure 3), a system that provides video distribution services. Information processing system 1 is a system in which viewers not only watch videos distributed by distributors, but also provide value (compensation) to distributors through actions such as comments and tips. In other words, information processing system 1 is a system in which viewers and distributors can communicate (communicate) two-way.

A video distribution service is a service provided by a video distribution platform, such as YouTube (registered trademark) or TikTok (registered trademark), where users who use the video distribution service can become distributors and distribute their videos to other users. In other words, with a video distribution service, each user can be both a distributor and a viewer, and when a user who is a distributor watches videos distributed by other distributors, they can also be a viewer for those other distributors.

Furthermore, in the context of video distribution services, distributors are not limited to people (users) who distribute videos of themselves, but also include people (users) who distribute videos that do not include their own image. For example, distributors also include people (users) who distribute using character models such as Vtubers (virtual YouTubers).

Tipping may also refer to the act of providing an object of monetary value from a viewer to a broadcaster in a video streaming service. The object of tipping is not limited to money, and may be any object that can be given or received from a viewer to a broadcaster. For example, the object of tipping is not limited to money (amount of money) itself, but may be, for example, a paid item that can be converted into money, a paid gift, or other object that has monetary value. The object of tipping may also be any trading object, such as a product.

[1-1. Overview of information processing]
An overview of the flow of information processing shown in Fig. 1 will now be described. Fig. 1 will explain, as an example, a case in which, when live distributor A (also simply referred to as "distributor A") distributes a distribution video, the information processing device 100 determines a target for advertising in the distribution video. That is, Fig. 1 will explain, as an example, a case in which distributor A advertises the target determined by the information processing device 100 in the distribution video.

First, a broadcaster uses a broadcaster device 20, such as a smartphone, to send to the information processing device 100 advertiseable list information indicating targets (also referred to as "advertisable targets") that the broadcaster can advertise to (Step S1). The broadcaster device 20 then transmits to the information processing device 100 advertiseable list information indicating the advertiseable targets selected by the broadcaster from a list of potential advertisement targets that indicate potential advertisement targets that can be targeted for advertising in the video distribution service provided by the information processing system 1. For example, the information processing device 100 transmits a list of potential advertisement targets to the broadcaster device 20, and the broadcaster device 20 uses the list of potential advertisement targets received from the information processing device 100 to accept the selection of the advertiseable targets from the broadcaster. In FIG. 1, the broadcaster device 20 used by broadcaster A transmits to the information processing device 100 advertiseable list information indicating the advertiseable targets of broadcaster A. For example, the broadcaster device 20 used by broadcaster A transmits to the information processing device 100 advertiseable list information indicating that broadcaster A has selected targets such as beverages and food as advertiseable targets.

The information processing device 100 transmits the advertising target list information to the advertiser device 50 (step S2). In FIG. 1, the information processing device 100 transmits the advertising target list information indicating the advertising target of distributor A to the advertiser device 50. For example, the information processing device 100 transmits the advertising target list information indicating that distributor A has selected targets such as beverages and food as advertising targets to the advertiser device 50. The advertiser device 50 displays the advertising target list information received from the information processing device 100. In FIG. 1, each advertiser device 50 displays the advertising target list information indicating the advertising target of distributor A, allowing each advertiser using each advertiser device 50 to confirm the advertising target of distributor A.

The distributor also transmits video captured using a distributor device 20, such as a smartphone, to the information processing device 100 as video to be distributed (step S3). In FIG. 1, the distributor device 20 used by distributor A transmits video captured of distributor A or the like to the information processing device 100 as video to be distributed.

The information processing device 100 then transmits the stream video to a viewer device 10, such as a smartphone, used by the viewer (step S4). The information processing device 100 transmits the stream video that the viewer wishes to view to that viewer's viewer device 10. For example, the viewer operates the viewer device 10 to select the stream video to view, and the information processing device 100 distributes the stream video selected by the viewer to the viewer device 10 used by that viewer. In FIG. 1, user U1 selects stream video distributed by distributor A as the live stream to view. The viewer device 10 used by user U1 transmits request information requesting the stream video distributed by distributor A to the information processing device 100, and in response to the request information, the information processing device 100 live streams (transmits) the stream video distributed by distributor A to the viewer device 10 used by user U1.

The above-mentioned live streaming processing continues while the broadcaster is broadcasting live. The above-mentioned processing is merely an example, and any processing may be used to perform live streaming as long as live streaming is possible in the information processing system 1. For example, live streaming in the information processing system 1 may be achieved using a live streaming application installed on the viewer device 10 or the broadcaster device 20. In other words, any mode of live streaming in the information processing system 1 may be adopted as long as the processing described below can be achieved. Furthermore, in the information processing system 1, if the device providing the live streaming video to the viewer is a device (live streaming device) other than the information processing device 100, the broadcaster device 20 transmits the video to be broadcast to the live streaming device. The live streaming device then transmits (broadcasts) the video to be broadcast received from the broadcaster device 20 to the viewer's viewer device 10.

Figure 1 shows a case in which, through the above-described process, video CT, which is a live music performance by broadcaster A, is distributed to the viewer device 10 used by user U1. Various information, including the distributed video CT, is displayed on the screen of the viewer device 10. The viewer device 10 displays the video CT in area AR1.

The viewer device 10 also displays a list of viewer comments in area AR2. In FIG. 1, the viewer device 10 displays comments posted by viewers of the video CT other than user U1 (such as user U25). Note that the information processing system 1 may preferentially display comments from viewers who have provided value to distributor A through tipping or the like on the viewer device 10 of each viewer watching the video CT. For example, if user U25 posts a comment (message) along with a tip of 1,000 yen, the information processing system 1 may continuously display that comment on the viewer device 10 of each viewer watching the video CT for a period corresponding to the amount of tipping (1,000 yen) (e.g., 5 minutes). In this way, the information processing system 1 may give preferential treatment to viewers who have provided value to the distributor through tipping or the like over other viewers.

Viewers operate the viewer device 10 to react to the streamed video. The viewer device 10 then transmits information corresponding to the reactions of viewers who reacted to the streamed video (also referred to as "reacting viewers") to the information processing device 100. For example, viewers operate the viewer device 10 to post comments or make tips. In Figure 1, user U1 operates the viewer device 10 to make tips to streamer A.

The advertiser uses the advertiser device 50 to send information regarding bidding for the advertisement (also referred to as "bidding information") to the information processing device 100 (step S5). In response to the advertiser's operation, the advertiser device 50 sends bidding information to the information processing device 100, including information identifying the target of the advertisement, the broadcaster or broadcast video requesting the advertisement (broadcaster ID, broadcast ID, etc.), the bid amount, etc. The information processing device 100 receives from the advertiser device 50 bidding information by the advertiser for the target indicated in the advertizable list information.

In FIG. 1, the advertiser device 50 transmits bidding information indicating a bid for a target specified by the advertiser among the targets indicated in the advertiser A's advertising list information to the information processing device 100. The information processing device 100 receives bidding information from the advertiser device 50 indicating a bid for a target specified by the advertiser using the advertiser device 50 among the targets indicated in the advertiser A's advertising list information.

For example, advertiser X operates the advertiser device 50 and specifies a beverage from among the targets indicated in the advertiser A's list of available items for advertising, and advertiser X's advertiser device 50 transmits information indicating advertiser X's beverage product GD1 and bid information (referred to as "bid information XB") indicating the bid amount (referred to as "bid amount XP") for product GD1 to the information processing device 100. The information processing device 100 receives the bid information XB from advertiser X's advertiser device 50. Advertisers other than advertiser X also submit bids to request advertisements from distributor A. The information processing device 100 also receives bid information indicating bids for the target specified by the advertiser from advertiser devices 50 used by advertisers other than advertiser X.

The information processing device 100 executes a determination process to determine targets (also referred to as "advertising targets") to be advertised by the distributor in the distributed video based on the advertising list information (step S6). For example, the information processing device 100 determines the advertising targets based on bidding information from each advertiser. For example, the information processing device 100 determines the target corresponding to the highest bid indicated in the bidding information from each advertiser as the advertising target. In FIG. 1, the information processing device 100 determines the product GD1 corresponding to the bid of advertiser X, which bid the highest bid amount XP, as the advertising target among multiple bids from multiple advertisers including advertiser X. Note that the target advertisement determination process described above is merely an example, and the information processing device 100 may determine the advertising target using various information as appropriate.

The information processing device 100 transmits information indicating the advertising target determined by the determination process to the distributor device 20 used by the distributor (step S7). For example, the information processing device 100 transmits information requesting advertising of the advertising target to the distributor device 20. In FIG. 1, the information processing device 100 transmits information indicating product GD1 determined as the advertising target by the determination process to the distributor device 20 used by distributor A. The distributor device 20 used by distributor A displays information indicating that an advertisement has been requested for product GD1, a beverage, as the advertising target. As a result, product GD1 recognizes that product GD1 is the advertising target and advertises product GD1 by talking about product GD1 or including product GD1 in the distributed video. Note that in FIG. 1, it is assumed that advertiser X provides product GD1 to distributor A before distributing video CT, so that product GD1 is near distributor A when video CT is distributed.

Then, the distributor uses the distributor device 20 to transmit the distribution video including the content of the advertisement target to the information processing device 100 (step S8). In FIG. 1, the distributor device 20 used by distributor A transmits video CT, which is a video of distributor A holding the product GD1 that is the advertisement target, to the information processing device 100 as the distribution video.

Then, the information processing device 100 transmits the distribution video including the content of the advertised target to a viewer device 10, such as a smartphone used by the viewer (step S9). The information processing device 100 transmits the distribution video including the content of product GD1 to the viewer device 10. For example, the information processing device 100 transmits information indicating that it is an advertisement (also referred to as "advertisement explicit information") to the viewer device 10.

The information processing device 100 transmits to the viewer device 10 video CT on which advertisement information MK, the character string "PR" indicating that it is an advertisement, is superimposed. The information processing device 100 superimposes the advertisement information MK on video CT, which is a video of a broadcaster A or the like holding the advertised product GD1, and transmits the video to the viewer device 10. As shown in FIG. 2, the viewer device 10 displays the video CT, which is a video of a broadcaster A or the like holding the advertised product GD1, in area AR1. FIG. 2 is a diagram showing an example of a screen during advertising. In FIG. 2, the viewer device 10 displays the video CT on which advertisement information MK, the character string "PR," is superimposed in area AR1. In this way, by displaying the advertisement information MK along with the video CT, the viewer device 10 can make the viewer aware that broadcaster A is advertising. In other words, in the information processing system 1, when advertising a product, advertisement information indicating sponsorship is displayed along with the distributed video.

Note that Figure 1 illustrates an example in which the advertised product GD1 is located near distributor A, but if the advertised target is not located near the distributor, the distributor may advertise the advertised target by speaking. Furthermore, the information processing device 100 may advertise the advertised target in the distributed video by superimposing an image of the advertised target on the distributed video of the distributor.

The information processing device 100 may also use any method to determine whether a broadcaster is advertising. For example, when a broadcaster starts advertising, the broadcaster device 20 may send information indicating that the broadcaster will start advertising (also referred to as "advertising start information") to the information processing device 100. For example, the broadcaster device 20 displays a button indicating the start of advertising (also referred to as "advertising start button"), and when the broadcaster presses the advertising start button, sends information indicating that advertising will start (advertising start information) to the information processing device 100.

Furthermore, when the distributor ends an advertisement, the distributor device 20 may transmit information indicating that the distributor will end the advertisement (also referred to as "advertisement end information") to the information processing device 100. For example, the distributor device 20 displays a button indicating the end of the advertisement (also referred to as "advertisement end button"), and when the distributor presses the ad end button, transmits information indicating that the advertisement will end (advertisement end information) to the information processing device 100.

For example, the information processing device 100 transmits advertisement explicit information to the viewer device 10 from the time it receives advertisement start information until it receives advertisement end information, and the viewer device 10 displays the advertisement explicit information while it is receiving the advertisement explicit information. For example, the information processing device 100 superimposes advertisement explicit information MK on the video CT and transmits it to the viewer device 10 from the time it receives advertisement start information from the distributor device 20 used by distributor A until it receives advertisement end information. As a result, the viewer device 10 displays the advertisement explicit information MK superimposed on the video CT while distributor A is advertising. Furthermore, after receiving advertisement end information from the distributor device 20 used by distributor A, the information processing device 100 transmits video CT that does not include advertisement explicit information MK to the viewer device 10. Note that the above is merely an example, and the information processing device 100 may analyze the distributed video to determine whether the distributor is advertising. In this case, the information processing device 100 may transmit advertisement display information to the viewer device 10 while it determines that the distributor is advertising, and the viewer device 10 may display the advertisement display information while it is receiving the advertisement display information.

As described above, the information processing device 100 accepts advertising bids during live streaming, and the broadcaster advertises the target of the successful bidder during the live streaming. By determining the advertising target in accordance with the bids from advertisers, the information processing device 100 can appropriately determine the advertising target in the broadcast video.

[1-2. Other processing examples]
The above-described process is merely an example, and the information processing device 100 may perform various processes using various information. In this regard, examples are listed below. Note that explanations of points similar to those described above will be omitted as appropriate. Furthermore, the various processes described below may be combined as appropriate.

[1-2-1. Request from advertiser]
In the above example, an example was described in which the information processing device 100 determines the advertising targets to which the distributor will advertise in response to bids from advertisers, but the information processing device 100 may also provide the distributor with a request list from the advertiser, and the distributor may determine the targets to advertise to from the request list.

In this case, for example, the information processing device 100 accepts a selection of advertiseable targets from the broadcaster before live streaming. For example, the broadcaster selects advertiseable targets from a request list from the advertiser. The advertiser also provides each target (product, etc.) in the request list to the broadcaster before live streaming. The information processing device 100 may also determine advertising targets for multiple periods of the streaming schedule (for example, from the start until 10 minutes, or from 10 minutes to 20 minutes).

[1-2-2. Bidding according to viewers]
The information processing device 100 may provide information about viewers watching the distributed video to advertisers, and the advertisers may make bids based on the viewer information. In this case, after the start of live distribution, the information processing device 100 may notify the advertisers providing the selected advertizable targets of the start of bidding, along with viewer information, etc. Note that the viewer information provided to the advertisers may be information estimated by the information processing device 100 from past history. For example, the information processing device 100 may provide the advertisers with information indicating fluctuations in the number of viewers over each period.

Advertisers make bids based on viewer information, etc. Bidding may be made by the advertiser device 50, or by a device other than the advertiser device 50 (a server device, etc.). The information processing device 100 may notify the broadcaster of information about the successful bidder. The broadcaster introduces the products, etc. that are the targets (advertised targets) offered by the notified advertiser during live streaming.

[1-2-3. Other examples]
The above-described process is merely an example, and various modes may be used to advertise the advertising target in the distributed video in the information processing system 1. For example, in the information processing system 1, the advertising target may be determined during distribution, and the distributor may advertise the advertising target during the distribution.

In this case, in the information processing system 1, the advertiser (also referred to as an "advertising ordering agent") places an order in an auction format during distribution. The advertiser operates the advertiser device 50 and places an order for the advertisement in the auction format. The advertiser device 50 transmits order information for the advertisement in the auction format to the information processing device 100.

In addition, the information processing system 1 allows the broadcaster to register advertiseable products and advertising fees in advance, or automatically set the advertiseable products and advertising fees based on the broadcaster's history, etc., and present them to advertising ordering companies. The broadcaster operates the broadcaster device 20 to send information indicating the advertiseable products and advertising fees to the information processing device 100. The information processing device 100 associates the received information indicating the advertiseable products and advertising fees with the broadcaster and registers it in the memory unit 120. The information processing device 100 then transmits the information indicating the advertiseable products and advertising fees registered by the broadcaster to the advertiser device 50. Having received the information indicating the advertiseable products and advertising fees, the advertiser device 50 outputs the information indicating the advertiseable products and advertising fees by displaying or outputting the received information indicating the advertiseable products and advertising fees as audio.

In the information processing system 1, when an advertising ordering company submits a bid, the distributor is notified and an explanation is given on the spot. For example, when a bid is accepted from an advertising ordering company, the information processing device 100 transmits information about the bid (e.g., advertising target, bid amount, etc.) to the distributor device 20. The distributor device 20 outputs the information about the received bid by displaying it or outputting it as audio.

In addition, in the information processing system 1, the distributor registers the product to be advertised (advertising target) and fee. In the information processing system 1, the advertising ordering company makes a bid, and the distributor is not notified of the bid at the time of the bid. In the information processing system 1, once the distributor actually broadcasts (advertises) the product to be advertised, information regarding the bid, such as the bid amount, is notified to the distributor at that time.

Note that the above-described process is merely an example, and the information processing system 1 may determine advertising targets in an auction format in various ways. For example, the information processing system 1 may accept bids in an auction format based on time-related conditions. For example, the information processing system 1 may set a time limit and accept bids in an auction format within that time limit. For example, the information processing system 1 may accept bids only for advertising targets for which the time required to explain the advertising target is within a predetermined threshold.

2. Configuration of the information processing system
The information processing system 1 is a system that provides a video distribution service. As shown in FIG. 3 , the information processing system 1 includes a viewer device 10, a distributor device 20, an advertiser device 50, and an information processing device 100. The viewer device 10, the distributor device 20, and the information processing device 100 are communicably connected via a network N via a wired or wireless connection. Note that the information processing system 1 shown in FIG. 3 may include multiple viewer devices 10, multiple distributor devices 20, multiple advertiser devices 50, and multiple information processing devices 100. The information processing system 1 may also include various computers other than those described above that are used for video distribution. For example, the information processing system 1 may include a distribution server for providing the video distribution service in addition to the information processing device 100.

By operating the viewer device 10, the viewer (user) receives live video or other streaming video delivered by the broadcaster via the information processing device 100. The viewer device 10 is a computer used by the viewer (user). The viewer device 10 may be implemented, for example, as a smartphone, tablet device, laptop PC (Personal Computer), mobile phone, or PDA (Personal Digital Assistant). Figure 1 shows a case where the viewer device 10 is a smartphone. Note that, below, the viewer device 10 may be referred to as the viewer or user. In other words, below, the terms viewer and user can also be read interchangeably as the viewer device 10.

The viewer device 10 is used by the viewer to perform various actions on the Internet. The viewer device 10 is used by the viewer to view various information. For example, the viewer device 10 displays the streamed video using an application or browser that the viewer uses to view the streamed video. For example, the viewer device 10 is used by the viewer to provide compensation to the streamer who distributes the streamed video. For example, the viewer device 10 accepts input from the viewer. For example, the viewer device 10 accepts an operation by the viewer to make a tip. The viewer device 10 may be any device that can implement the processing in the embodiment.

The viewer device 10 provides the distributed video. The viewer device 10 receives the distributed video including the advertising target from the information processing device 100. The viewer device 10 receives advertisement explicit information indicating that it is an advertisement from the information processing device 100. The viewer device 10 receives advertisement explicit information from the information processing device 100 to be displayed superimposed on the distributed video. The viewer device 10 receives advertisement explicit information, which is a string of characters indicating that it is an advertisement, from the information processing device 100. The viewer device 10 receives the distributed video including the advertisement explicit information from the information processing device 100.

The broadcaster device 20 according to the embodiment is a computer used by a broadcaster. The broadcaster device 20 may be realized, for example, by a smartphone, tablet device, laptop PC, mobile phone, or PDA. FIG. 1 shows a case where the broadcaster device 20 is a smartphone. Note that, below, the broadcaster device 20 may also be referred to as a broadcaster. In other words, below, the broadcaster can also be read as the broadcaster device 20.

The distributor device 20 is used by the distributor to perform various actions on the Internet. The distributor device 20 is used by the distributor to distribute various types of information. The distributor device 20 is used by the distributor to distribute video to be distributed. The distributor device 20 executes the distribution of video by the distributor using an application for the distributor to distribute the video to be distributed. For example, the distributor device 20 shoots the video to be distributed using an application for the distributor to distribute the video to be distributed and transmits it to the information processing device 100. The distributor device 20 may be any device that can implement the processing in the embodiment.

The distributor device 20 transmits to the information processing device 100 advertiseable list information indicating targets that can be advertised by the distributor distributing the distribution video. The distributor device 20 receives information indicating the advertising targets from the information processing device 100. The distributor device 20 receives information requesting advertising of the advertising targets from the information processing device 100.

The advertiser device 50 according to the embodiment is an information processing device used by an advertiser. The advertiser may be a corporation or the like, and the user of the advertiser device 50 may be, for example, a promotional officer of the advertiser. For example, the advertiser device 50 may be realized by a smartphone, tablet terminal, notebook PC, desktop PC, mobile phone, PDA, or the like. The example in FIG. 1 shows a case where the advertiser device 50 is a notebook PC. The advertiser uses the advertiser device 50 to send and receive information to and from the information processing device 100.

The advertiser device 50 receives information provided from the information processing device 100 and transmits the information to the information processing device 100. For example, the advertiser device 50 receives from the information processing device 100 advertiseable list information indicating targets that can be advertised by a distributor distributing distribution video. The advertiser device 50 submits a bid for an advertisement to the information processing device 100. The advertiser device 50 receives, to the information processing device 100, bidding information indicating a bid for a target specified by the advertiser from among the targets indicated in the advertiseable list information.

The advertiser device 50 transmits to the information processing device 100 bid information from advertisers for targets indicated in the advertising availability list information. The advertiser device 50 transmits to the information processing device 100 bid information indicating bids for targets specified by the advertiser using the advertiser device 50 from among the targets indicated in the advertising availability list information. The advertiser device 50 receives the advertising availability list information from the information processing device 100.

In some cases, an advertiser may use the advertiser device 50 to request an agency to submit advertising content (hereinafter simply referred to as "advertisement") to the information processing device 100, rather than submitting the advertisement to the information processing device 100. In this case, it is the agency that submits the advertisement to the information processing device 100. The term "advertiser" is intended to be a concept that includes not only advertisers but also agencies, and the term "advertiser device" is intended to be a concept that includes not only advertiser devices but also agency devices used by agencies.

The information processing device 100 according to the embodiment is an information processing device capable of communicating with various devices via a predetermined network N such as the Internet, and is realized, for example, by a server device or a cloud system. For example, the information processing device 100 is connected to various other devices via the network N so that it can communicate with them.

The information processing device 100 according to the embodiment is a computer that determines advertising targets that a distributor who distributes video can advertise in the video, based on advertiseable target list information that indicates targets that the distributor can advertise in the video. For example, the information processing device 100 functions as a distribution server that distributes video.

The information processing device 100 receives from the distributor device 20 advertiseable list information indicating targets that can be advertised by the distributor distributing the distribution video. The information processing device 100 receives from the advertiser device 50 bid information by advertisers for the targets indicated in the advertiseable list information. The information processing device 100 receives from the advertiser device 50 bid information indicating bids for targets specified by the advertiser using the advertiser device 50, from among the targets indicated in the advertiseable list information.

The information processing device 100 transmits the distribution video to the viewer device 10. The information processing device 100 transmits information indicating the advertising target to the distributor device 20. The information processing device 100 transmits information requesting advertising of the advertising target to the distributor device 20. The information processing device 100 transmits the distribution video including the advertising target to the viewer device 10.

The information processing device 100 transmits advertisement explicit information indicating that the content is an advertisement to the viewer device 10. The information processing device 100 transmits advertisement explicit information to be displayed superimposed on the distributed video to the viewer device 10. The information processing device 100 transmits advertisement explicit information, which is a string of characters indicating that the content is an advertisement, to the viewer device 10. The information processing device 100 transmits the distributed video including the advertisement explicit information to the viewer device 10. The information processing device 100 transmits the advertising available list information to the advertiser device 50.

The information processing system 1 may include a server (payment server) that performs payment processing based on information from the information processing device 100. The information processing device 100 transmits information about tips that it has decided to process to the payment server, and the payment server executes payment processing corresponding to the received tip information. For example, the payment server transfers money corresponding to the tip amount from the viewer's account indicated by the received tip information to the broadcaster's account. The information processing system 1 may also include a server (e-commerce server) that performs product purchase processing based on information from the information processing device 100. The information processing device 100 transmits information about a transaction object, such as a product purchased by a viewer as a gift for the broadcaster, to the payment server, and the e-commerce server executes purchase processing corresponding to the received transaction object information. For example, the e-commerce server performs payment for the transaction object using the viewer's account indicated by the received transaction object information, and executes processing to deliver the product indicated by the transaction object information to the broadcaster's residence, etc.

The information processing system 1 may also include an information providing device that provides information to the information processing device 100. The information providing device is a computer that stores information for providing various information related to services. For example, the information processing system 1 may include multiple information providing devices. For example, the information providing device collects information from various external devices such as a web server and provides the collected information to the information processing device 100. For example, the information providing device may be implemented by a server device or a cloud system. For example, the information providing device may provide various types of information, such as information about the service (service information) and information about viewers who use the service (viewer information). The information providing device may also provide information about trading objects in online shopping, online shopping malls, flea market sites, auction sites, travel or live streamer reservation sites, credit card contract sites, financial product provision sites, etc. For example, if the information processing system 1 includes an information providing device, the information processing device 100 may acquire various types of information from the information providing device and provide services using the acquired information.

3. Configuration of information processing device
An example of the functional configuration of the information processing device 100 will be described below. Fig. 3 is a diagram showing an example of the configuration of the information processing device 100 according to the embodiment. As shown in Fig. 3, the information processing device 100 has a communication unit 110, a storage unit 120, and a control unit 130.

(Communication unit 110)
The communication unit 110 is realized by, for example, a network interface card (NIC), etc. The communication unit 110 is connected to a network N by wire or wirelessly, and transmits and receives information to and from various other devices.

(Storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 also has a viewer information storage unit 121, a distributor information storage unit 122, a distribution information storage unit 123, and an advertisement management information storage unit 124. The storage unit 120 stores various information, including but not limited to the above. For example, the storage unit 120 stores information about the content to be provided. The storage unit 120 stores various information related to maps. For example, the storage unit 120 stores information about maps displayed in the content. For example, the storage unit 120 stores image information of maps displayed in an application that displays the content.

(Viewer Information Storage Unit 121)
The viewer information storage unit 121 stores various types of viewer information related to the viewer. Fig. 4 is a diagram showing an example of the viewer information storage unit according to the embodiment. In the example shown in Fig. 4, the viewer information storage unit 121 has items such as "viewer ID" and "viewer information." For example, the "viewer information" includes items such as "attribute information,""viewinghistory," and "reaction history."

A "viewer ID" is an identifier that identifies a viewer. "Attribute information" is attribute information related to the viewer's attributes associated with the "viewer ID." For example, attribute information includes the viewer's age, gender, telephone number, address, etc. Note that the attribute information described above is merely an example, and may include various information other than age and gender, such as information indicating demographic attributes such as occupation, and information indicating psychographic attributes such as interests and lifestyle.

"Viewing history" is a viewing history of various information such as streamed videos viewed by a viewer associated with a "viewer ID." For example, viewing history includes information about various information such as streamed videos viewed by the viewer, the type of various information such as streamed videos, the number of times various information such as streamed videos was viewed, and information about the date and time when various information such as streamed videos was viewed.

"Reaction history" is a history of reactions by viewers associated with a "viewer ID" to various information such as streamed videos. For example, "reaction history" includes a history of comments made by viewers on streamed videos, tips made by viewers to the streamers who distribute the streamed videos, etc. "Reaction history" is a history of reactions made by viewers to streamed videos. For example, reaction history includes the content of the viewer's reaction (comment string, tip amount, etc.), the streamed video to which the reaction was made, and information about the date and time of the reaction.

For example, in Figure 4, "U1" identified by the viewer ID has attribute information of "CH1," a viewing history of "PH1," and a reaction history of "WA1." Note that in the example shown in Figure 4, attribute information, etc., is expressed using abstract codes such as "CH1," but attribute information, etc., may also be specific numerical values, specific character strings, file formats containing various information, etc.

Note that the viewer information storage unit 121 may store various types of information depending on the purpose, not limited to the above.

(Distributor information storage unit 122)
The broadcaster information storage unit 122 stores various information related to broadcasters. Fig. 5 is a diagram illustrating an example of the broadcaster information storage unit according to the embodiment. For example, the broadcaster information storage unit 122 stores information related to various broadcasters. The broadcaster information storage unit 122 shown in Fig. 5 includes items such as "broadcaster ID,""name,""category,""broadcasterinformation," and "advertisable list."

"Distributor ID" indicates identification information for identifying the distributor. "Name" indicates the specific name of the distributor. For example, "Name" may be the name registered with the video distribution service, a stage name, etc. Furthermore, "Category" indicates the category to which the distributor belongs. For example, "Category" indicates the category to which the video distributed by the distributor falls. Note that Figure 5 shows a case where categories such as "Music" and "Beauty" are stored as "Categories," but more detailed categories may also be stored.

In addition, "broadcaster information" refers to the broadcaster information for each broadcaster. "Broadcaster information" stores various information such as the number of subscribers for the corresponding broadcaster's channel, the transfer destination for monetary value such as tips, and broadcast history. The information stored as broadcaster information for each broadcaster is not limited to the above. For example, broadcaster information may include attribute information of the broadcaster, such as the broadcaster's age, gender, telephone number, and address. Note that the broadcaster attribute information described above is merely an example, and may include various information other than age and gender, such as information indicating demographic attributes such as occupation, and information indicating psychographic attributes such as interests and lifestyle.

Note that in Figure 5, "broadcaster information" is illustrated using abstract symbols such as "broadcaster information #11" and "broadcaster information #12," but broadcaster information #11, broadcaster information #12, etc. include various information about each broadcaster. For example, broadcaster information #11 indicates the number of subscribers to live broadcaster A's channel, etc.

The "Advertisable List" also indicates the targets that each broadcaster can advertise. The "Advertisable List" stores list information (list) indicating trading targets such as products that the corresponding broadcaster has designated as advertiseable targets. The "Advertisable List" stores list information (list) indicating trading targets such as products that the corresponding broadcaster can advertise in the video they are broadcasting. The information stored in each broadcaster's advertiseable list is not limited to the above. For example, the advertiseable list may also include information indicating the minimum amount of compensation for advertising each advertiseable target.

For example, the broadcaster (broadcaster LB11) identified by broadcaster ID "LB11" has the name "live broadcaster A" and belongs to the category "music." Furthermore, for example, broadcaster LB11, who is live broadcaster A, has broadcaster information #11. Furthermore, for example, broadcaster LB11, who is live broadcaster A, has advertizable listing #11.

Note that the broadcaster information storage unit 122 may store various types of information depending on the purpose, not limited to the above. For example, the broadcaster information storage unit 122 may store information indicating evaluations of each broadcaster.

(Distribution information storage unit 123)
The distribution information storage unit 123 stores information related to distribution. Fig. 6 is a diagram illustrating an example of the distribution information storage unit according to the embodiment. For example, the distribution information storage unit 123 stores information related to various distributions. The distribution information storage unit 123 shown in Fig. 6 includes items such as "distribution ID,""distributor,""category,""distributioninformation," and "reaction information."

"Stream ID" indicates identification information for identifying a stream. "Streamer" indicates the streamer who performed the corresponding stream. "Category" indicates the category to which the stream video of the corresponding stream falls. Note that Figure 6 shows a case where a category such as "music" is stored as the "category," but more detailed categories may also be stored.

In addition, "streaming information" indicates the streaming information for each stream. Various information is stored in "streaming information," such as the streaming date and time of the corresponding stream, and revenue (amount) from tips, advertisements, etc. The information stored as streaming information for each stream is not limited to the above. For example, streaming information may include data on the streaming video that was streamed in the corresponding stream. Note that in Figure 6, "streaming information" is illustrated using abstract symbols such as "streaming information #11," but streaming information #11, etc. includes various information related to each stream.

"Reaction information" indicates various information regarding viewer reactions to the corresponding broadcast. "Reaction information" includes items such as "date and time," "viewers," and "content (comments, tips, etc.)." Note that "reaction information" may also include information for identifying each reaction (such as a reaction ID).

"Date and time" indicates the date and time corresponding to each reaction. For example, "Date and time" indicates the date and time when each reaction took place. In the example of Figure 6, "Date and time" is illustrated abstractly as "DA11", but a specific date and time such as "May 15, 2022, 9:42:38" may also be stored.

"Viewer" refers to the viewer who made the corresponding reaction. "Content (comment, tip, etc.)" refers to the content of the corresponding reaction. For example, "Content (comment, tip, etc.)" refers to the character string of the viewer's comment or the amount of the tip. In the example of Figure 6, "Content (comment, tip, etc.)" is illustrated abstractly as "AC11," but actually stores information indicating the details of the viewer's behavior in each reaction, such as the character string of the comment or the amount of the tip.

For example, the broadcast identified by broadcast ID "DS11" (broadcast DS11) is a video broadcast by the broadcaster identified by broadcaster ID "LB11" (broadcaster LB11). This indicates that the broadcast video of broadcast DS11 falls into the "music" category. Furthermore, broadcast DS11 indicates that the broadcaster information is broadcaster information #11.

Furthermore, distribution DS11 indicates that reaction AC11 was made by viewer user U5 at date and time DA11. For example, distribution DS11 indicates that reaction AC11, in which user U5 made a comment, was made at date and time DA11.

Furthermore, in broadcast DS11, reaction AC12 was made by viewer user U1 at date and time DA12. For example, in broadcast DS11, reaction AC12 was made by user U1 making a tip at date and time DA12.

Note that the distribution information storage unit 123 may store various types of information depending on the purpose, not limited to the above. For example, the distribution information storage unit 123 may store information indicating evaluations of each distribution.

(Advertisement management information storage unit 124)
The advertisement management information storage unit 124 stores various information for managing advertisements in video distribution. For example, the advertisement management information storage unit 124 stores information indicating the bidding status and advertising activity status of advertisements in video distribution. For example, the advertisement management information storage unit 124 stores various information for each distribution video, such as the date and time when the advertisement was bid and the bid amount, the advertisement determined as the advertising target, and the date and time when the target corresponding to the advertisement was displayed in the distribution video.

Note that the advertising management information storage unit 124 is not limited to the above and may store various types of information depending on the purpose.

(Control unit 130)
The control unit 130 is a controller, and is realized, for example, by a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) using RAM as a work area to execute various programs (examples of information processing programs) stored in a storage device inside the information processing device 100. The control unit 130 is also a controller, and is realized, for example, by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 130 has an acquisition unit 131, a generation unit 132, a determination unit 133, a processing unit 134, and a provision unit 135, and realizes or executes the information processing functions and actions described below. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 3, and may be any other configuration that performs the information processing described below.

(Acquisition unit 131)
The acquisition unit 131 acquires various types of information. The acquisition unit 131 acquires various types of information from the storage unit 120. The acquisition unit 131 acquires various types of information from the viewer information storage unit 121, the distributor information storage unit 122, the distribution information storage unit 123, the advertisement management information storage unit 124, etc.

The acquisition unit 131 receives various information from an external information processing device via the communication unit 110. The acquisition unit 131 receives various information from the viewer device 10, the distributor device 20, or the information providing device. The acquisition unit 131 receives, from the distributor device 20, video captured by the distributor using the distributor device 20 as video to be distributed.

The acquisition unit 131 acquires advertiseable content list information that indicates targets that can be advertised by a distributor distributing distribution video. The acquisition unit 131 acquires bidding information by advertisers for the targets indicated in the advertiseable content list information. The acquisition unit 131 acquires bidding information that indicates bids for targets specified by advertisers using the advertiser device 50, from among the targets indicated in the advertiseable content list information.

The acquisition unit 131 acquires tipping information indicating tippings made to a broadcaster by viewers watching a broadcast video distributed by the broadcaster. The acquisition unit 131 acquires history information indicating the results of tipping for past broadcast videos. The acquisition unit 131 acquires history information indicating the results of tipping for past broadcast videos corresponding to the category to which the broadcast video belongs. The acquisition unit 131 acquires tipping information including a threshold indicating the upper limit of all tippings set for the broadcast video.

The acquisition unit 131 accepts various types of information. The acquisition unit 131 accepts various requests. The acquisition unit 131 accepts various requests from external information processing devices. The acquisition unit 131 receives information indicating various requests from external information processing devices via the communication unit 110. For example, the acquisition unit 131 accepts requests from the viewer device 10 or the distributor device 20. The acquisition unit 131 accepts requests for information such as distribution video from the viewer device 10.

The acquisition unit 131 acquires viewer information about the viewer from the information providing device. The acquisition unit 131 acquires viewer information such as viewer attribute information, usage history on internet shopping sites, online shopping malls, auction sites, flea market sites, etc., and content browsing history from the information providing device. The acquisition unit 131 then stores this viewer information in the viewer information storage unit 121. For example, the acquisition unit 131 acquires viewer information from the information providing device and updates the viewer information stored in the viewer information storage unit 121.

(Generation unit 132)
The generation unit 132 executes a generation process to estimate various pieces of information. For example, the generation unit 132 executes the generation process based on various pieces of information acquired by the acquisition unit 131. The generation unit 132 executes the generation process based on various pieces of information stored in the storage unit 120. The generation unit 132 executes the generation process based on various pieces of information received from an external information processing device.

For example, the generation unit 132 performs the generation process based on the information determined by the determination unit 133. For example, the generation unit 132 performs the generation process based on the generated information. The generation unit 132 generates content using information provided by the viewer device 10.

The generation unit 132 generates distribution video including advertisement explicit information. The generation unit 132 performs video processing to add advertisement explicit information indicating that the distribution video is an advertisement. The generation unit 132 performs video processing to superimpose the advertisement explicit information on the distribution video. The generation unit 132 performs video processing to superimpose advertisement explicit information, which is a string of characters indicating that the distribution video is an advertisement, on the distribution video.

The generation unit 132 uses various technologies as appropriate to generate various information such as screens (content) to be provided to external information processing devices. The generation unit 132 generates screens (content) to be provided to the viewer device 10. For example, the generation unit 132 generates screens (content) to be provided to the viewer device 10 based on information stored in the storage unit 120. The generation unit 132 generates each piece of content such as content CT. The generation unit 132 may generate screens (content) by any process as long as it is capable of generating screens (content) to be provided to external information processing devices. For example, the generation unit 132 uses various technologies related to image generation, image processing, etc. as appropriate to generate screens (content) to be provided to the viewer device 10. For example, the generation unit 132 uses various technologies such as Java (registered trademark) as appropriate to generate screens (content) to be provided to the viewer device 10. The generation unit 132 may generate the screen (content) to be provided to the viewer device 10 based on the format of CSS, JavaScript (registered trademark), or HTML. Furthermore, for example, the generation unit 132 may generate the screen (content) in various formats, such as JPEG (Joint Photographic Experts Group), GIF (Graphics Interchange Format), or PNG (Portable Network Graphics).

(Determination unit 133)
The determination unit 133 executes a determination process to determine various pieces of information. For example, the determination unit 133 executes the determination process based on various pieces of information acquired by the acquisition unit 131. The determination unit 133 executes the determination process based on various pieces of information stored in the storage unit 120. For example, the determination unit 133 executes the determination process based on various pieces of information received from an external information processing device.

The determination unit 133 performs an estimation process to estimate various pieces of information. For example, the determination unit 133 performs the estimation process based on various pieces of information acquired by the acquisition unit 131. The determination unit 133 performs the estimation process based on various pieces of information stored in the storage unit 120. The determination unit 133 performs the estimation process based on various pieces of information received from an external information processing device.

For example, the determination unit 133 performs the determination process based on the estimated information. For example, the determination unit 133 performs the determination process based on the information generated by the generation unit 132.

The determination unit 133 determines advertising targets, which are targets that the distributor will advertise in the distributed video, based on the advertising list information acquired by the acquisition unit 131. The determination unit 133 limits tips in the distributed video according to the tipping information. The determination unit 133 determines advertising targets based on bidding information. The determination unit 133 determines advertising targets based on the bid amount indicated in the bidding information.

(Processing unit 134)
The processing unit 134 executes various processes. The processing unit 134 executes various information processes based on information from an external information processing device or information stored in the storage unit 120. The processing unit 134 executes various information processes based on information from other information processing devices such as the viewer device 10 and the distributor device 20. The processing unit 134 executes various information processes based on information stored in the viewer information storage unit 121, the distributor information storage unit 122, the distribution information storage unit 123, the advertisement management information storage unit 124, etc.

The processing unit 134 executes various information based on the various information acquired by the acquisition unit 131. The processing unit 134 executes various information based on the various information generated by the generation unit 132. The processing unit 134 executes various information based on the various information determined by the determination unit 133.

The processing unit 134 performs processing related to tips from viewers to broadcasters. The processing unit 134 performs processing related to tips from viewers to broadcasters. The processing unit 134 performs processing related to the purchase of an item (such as a product) provided by a viewer to the broadcaster.

(Providing unit 135)
The providing unit 135 provides various types of information. The providing unit 135 transmits various types of information to external information processing devices via the communication unit 110. The providing unit 135 transmits various types of information to the viewer device 10 or the distributor device 20. The providing unit 135 transmits content to the viewer device 10. The providing unit 135 transmits information related to services to the viewer device 10.

The providing unit 135 provides the information generated by the generating unit 132. The providing unit 135 provides content including the information generated by the generating unit 132. The providing unit 135 transmits the content CT in FIG. 2 to the viewer device 10. The providing unit 135 transmits various pieces of information based on the various pieces of information executed by the processing unit 134.

The providing unit 135 provides the content generated by the generating unit 132. The providing unit 135 transmits the content to the viewer device 10 used by the viewer. The providing unit 135 transmits the distributed video to the viewer device 10 used by the viewer.

The providing unit 135 provides the distributed video to the viewer device 10 used by the viewer who watches the distributed video. The providing unit 135 provides information indicating the advertising target to the distributor device 20 used by the distributor. The providing unit 135 transmits information to the distributor device 20 requesting advertising of the advertising target.

The providing unit 135 provides the distributed video including the advertising target to the viewer device 10 used by the viewer. The providing unit 135 provides advertisement indication information indicating that it is an advertisement to the viewer device 10 used by the viewer. The providing unit 135 provides the advertisement indication information superimposed on the distributed video and displayed to the viewer device 10 used by the viewer.

The providing unit 135 provides advertisement explicit information, which is a string of characters indicating that the advertisement is an advertisement, to the viewer device 10 used by the viewer. The providing unit 135 provides the distributed video including the advertisement explicit information to the viewer device 10 used by the viewer.

The providing unit 135 provides the advertising available list information to the advertiser device 50 used by the advertiser. The providing unit 135 provides the distributed video to the viewer device 10 used by the viewer who watches the distributed video. The providing unit 135 provides information indicating the advertising target to the distributor device 20 used by the distributor. The providing unit 135 transmits information requesting advertising of the advertising target to the distributor device 20.

The providing unit 135 provides the distributed video including the advertising target to the viewer device 10 used by the viewer. The providing unit 135 provides advertisement explicit information indicating that it is an advertisement to the viewer device 10 used by the viewer. The providing unit 135 provides advertisement explicit information superimposed on the distributed video and displayed to the viewer device 10 used by the viewer. The providing unit 135 provides advertisement explicit information, which is a string of characters indicating that it is an advertisement, to the viewer device 10 used by the viewer.

The providing unit 135 provides the distributed video including the advertisement explicit information to the viewer device 10 used by the viewer. The providing unit 135 provides the advertising available list information to the advertiser device 50 used by the advertiser.

The providing unit 135 provides the distribution video processed by the generating unit 132 to the viewer device 10 used by the viewer. The providing unit 135 provides the distribution video to which the advertisement explicit information has been added by the video processing processing of the generating unit 132 to the viewer device 10. The providing unit 135 provides the distribution video to which the advertisement explicit information has been superimposed by the generating unit 132 to the viewer device 10.

4. Processing Procedure
Next, the procedure of information processing executed by the information processing device 100 according to the embodiment will be described with reference to Fig. 7. Fig. 7 is a flowchart showing an example of the flow of information processing executed by the information processing device.

First, we will explain Figure 7. For example, Figure 7 shows an example of the processing performed by the information processing device 100, from obtaining a search query from a viewer to providing content. In Figure 7, the information processing device 100 obtains advertiseable list information indicating targets that can be advertised by a distributor who distributes the video to be distributed (step S101). Then, based on the advertiseable list information, the information processing device 100 determines advertising targets that the distributor will advertise in the video to be distributed (step S102).

5. Modifications
The information processing device 100 described above may be implemented in various different forms other than the above embodiment, so other embodiments of the information processing device 100 will be described below.

In the above embodiment, an example was described in which the information processing device 100 provides a service related to distributed video, but this is not limited to the above example. For example, an external server may provide a service related to distributed video. In this case, the information processing device 100 may provide information used for the service related to distributed video to the external server.

6. Program
The information processing apparatus 100 according to the above-described embodiment is realized by, for example, a computer 1000 configured as shown in Fig. 8. Fig. 8 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090.

The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and secondary storage device 1050, and programs read from the input device 1020, and executes various processes. The primary storage device 1040 is a memory device, such as RAM, that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used by the arithmetic device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), HDD (Hard Disk Drive), flash memory, etc.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010, such as a monitor or printer, which outputs various types of information, and is implemented, for example, by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020, such as a mouse, keyboard, and scanner, and is implemented, for example, by USB.

The input device 1020 may be a device that reads information from optical recording media such as a CD (Compact Disc), DVD (Digital Versatile Disc), or PD (Phase Change Rewritable Disk), a magneto-optical recording media such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends it to the computing device 1030, and also transmits data generated by the computing device 1030 to other devices via network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the information processing device 100, the arithmetic unit 1030 of the computer 1000 realizes the functions of the control unit 130 by executing a program loaded onto the primary storage device 1040.

[7. Other]
Furthermore, among the processes described in the above embodiments and modifications, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using known methods. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

Furthermore, the components of each device shown in the figure are functional concepts and do not necessarily have to be physically configured as shown. In other words, the specific form of distribution and integration of each device is not limited to that shown, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

Furthermore, the above-described embodiments and variations can be combined as appropriate to the extent that the processing content is not contradictory.

Furthermore, the "section, module, unit" mentioned above can be read as "means" or "circuit." For example, an acquisition unit can be read as an acquisition means or an acquisition circuit.

8. Effects
As described above, the information processing device 100 according to the embodiment includes the acquisition unit 131 and the determination unit 133. The acquisition unit 131 acquires advertising target list information indicating targets that can be advertised by a distributor who distributes a distribution video. The determination unit 133 determines advertising targets that are targets that the distributor is to advertise in the distribution video, based on the advertising target list information acquired by the acquisition unit 131.

In this way, the information processing device 100 according to the embodiment can appropriately determine the advertising targets in the distribution video by determining the advertising targets that the distributor who distributes the distribution video is to advertise in the distribution video based on the advertising target list information that indicates the targets that the distributor who distributes the distribution video is able to advertise.

In addition, in the information processing device 100 according to the embodiment, the determination unit 133 limits tips in the distributed video in accordance with the tip information.

In this way, the information processing device 100 according to the embodiment can appropriately determine the target of advertisements in the distributed video by limiting tips in the distributed video according to the tipping information.

In addition, in the information processing device 100 according to the embodiment, the acquisition unit 131 acquires bid information from advertisers for the target indicated by the advertising available list information.

In this way, the information processing device 100 according to the embodiment can appropriately determine the target of advertising in the distribution video by acquiring bidding information from advertisers for the target indicated in the advertising available list information.

Furthermore, in the information processing device 100 according to the embodiment, the determination unit 133 determines the advertising target based on the bidding information.

In this way, the information processing device 100 according to the embodiment can appropriately determine the target of advertising in the distributed video by determining the target of advertising based on the bidding information.

In addition, in the information processing device 100 according to the embodiment, the determination unit 133 determines the advertising target based on the bid amount indicated in the bid information.

In this way, the information processing device 100 according to the embodiment can appropriately determine the target of advertising in the distribution video by determining the target of advertising based on the bid amount indicated in the bidding information.

The information processing device 100 according to the embodiment also includes a providing unit 135. The providing unit 135 provides the distributed video to the viewer device 10 used by the viewer who watches the distributed video.

In this way, the information processing device 100 according to the embodiment provides the distributed video to the viewer device 10 used by the viewer who watches the distributed video, thereby enabling the distributed video to be provided appropriately to the viewer.

Furthermore, in the information processing device 100 according to the embodiment, the providing unit 135 provides information indicating the advertising target to the distributor device 20 used by the distributor.

In this way, the information processing device 100 according to the embodiment provides information indicating the advertising target to the distributor device 20 used by the distributor, thereby enabling the distributor to appropriately provide information indicating which target the distributor is advertising to.

Furthermore, in the information processing device 100 according to the embodiment, the providing unit 135 transmits information requesting advertising of the advertising target to the distributor device 20.

In this way, the information processing device 100 according to the embodiment can appropriately provide the distributor with information requesting the distributor to advertise by transmitting information requesting the distributor to advertise the advertisement target to the distributor device 20.

Furthermore, in the information processing device 100 according to the embodiment, the providing unit 135 provides the distribution video including the advertising target to the viewer device 10 used by the viewer.

In this way, the information processing device 100 according to the embodiment can appropriately provide the viewer with the distribution video including the advertising target by providing the distribution video including the advertising target to the viewer device 10 used by the viewer.

In addition, in the information processing device 100 according to the embodiment, the providing unit 135 provides advertisement explicit information indicating that the advertisement is an advertisement to the viewer device 10 used by the viewer.

In this way, the information processing device 100 according to the embodiment can appropriately inform viewers that the distributed video contains advertisements by providing advertisement explicit information indicating that the video is an advertisement to the viewer device 10 used by the viewer.

In addition, in the information processing device 100 according to the embodiment, the providing unit 135 provides advertisement explicit information superimposed on the distributed video to the viewer device 10 used by the viewer.

In this way, the information processing device 100 according to the embodiment can appropriately inform viewers that the distributed video contains advertisements by providing advertisement explicit information superimposed on the distributed video to the viewer device 10 used by the viewer.

Furthermore, in the information processing device 100 according to the embodiment, the providing unit 135 provides advertisement explicit information, which is a character string indicating that it is an advertisement, to the viewer device 10 used by the viewer.

In this way, the information processing device 100 according to the embodiment can appropriately inform viewers that the distributed video contains advertisements by providing advertisement explicit information, which is a string of characters indicating that the video is an advertisement, to the viewer device 10 used by the viewer.

Furthermore, in the information processing device 100 according to the embodiment, the providing unit 135 provides the distribution video including the advertisement explicit information to the viewer device 10 used by the viewer.

In this way, the information processing device 100 according to the embodiment can appropriately inform viewers that the distributed video contains advertisements by providing advertisement explicit information, which is a string of characters indicating that the video is an advertisement, to the viewer device 10 used by the viewer.

Furthermore, in the information processing device 100 according to the embodiment, the providing unit 135 provides the advertising available list information to the advertiser device 50 used by the advertiser.

In this way, the information processing device 100 according to the embodiment can provide advertisers with appropriate information indicating what types of advertisements are available from distributors by providing the advertising availability list information to the advertiser device 50 used by the advertiser.

In addition, in the information processing device 100 according to the embodiment, the acquisition unit 131 acquires bidding information indicating bids for targets specified by the advertiser using the advertiser device 50 from among the targets indicated by the advertising available list information.

In this way, the information processing device 100 according to the embodiment can appropriately determine the target of advertising in the distribution video by acquiring bidding information indicating bids for targets specified by the advertiser using the advertiser device 50, from among the targets indicated in the advertising list information.

Although several embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be implemented in other forms, including those described in the Disclosure of the Invention section, with various modifications and improvements based on the knowledge of those skilled in the art.

N Network 1 Information Processing System 10 Viewer Device 20 Distributor Device 50 Advertiser Device 100 Information Processing Device 110 Communication Unit 120 Storage Unit 121 Viewer Information Storage Unit 122 Distributor Information Storage Unit 123 Distribution Information Storage Unit 124 Advertisement Management Information Storage Unit 130 Control Unit 131 Acquisition Unit 132 Generation Unit 133 Determination Unit 134 Processing Unit 135 Provision Unit

Claims (3)

a providing unit that transmits, to an advertiser device used by an advertiser, advertiseable list information indicating targets that can be advertised by a distributor who distributes a distribution video, the advertiseable list information received from a distributor device used by the distributor;
an acquisition unit that acquires bidding information by receiving, from the advertiser device used by the advertiser, information indicating a target of an advertisement designated by the advertiser among targets indicated by the advertiseable list information, information specifying a distributor requesting an advertisement, and bidding information including a bid amount in response to an operation by the advertiser;
a determination unit that determines, based on bids by advertisers for the target indicated by the bidding information acquired by the acquisition unit, the target corresponding to the highest bid amount as an advertising target that is to be advertised by the distributor in the distribution video ;
Equipped with
The providing unit
transmitting information indicating the advertising target determined by the determination unit to the distributor device used by the distributor, and providing information on viewers who will watch the distributed video to the advertiser device used by the advertiser;
The acquisition unit
an information processing device that receives, from the advertiser device used by the advertiser, the bidding information indicating a bid amount by the advertiser for a target specified by the advertiser based on information of viewers watching the distributed video. 1. A computer-implemented information processing method, comprising:
a providing step of transmitting, to an advertiser device used by an advertiser, advertiseable list information indicating targets that can be advertised by a distributor who distributes distribution video, the advertiseable list information received from a distributor device used by the distributor;
an acquisition step of acquiring the bidding information by receiving, from the advertiser device used by the advertiser, information indicating an advertisement target designated by the advertiser among the targets indicated by the advertiseable list information, information specifying a distributor requesting the advertisement, and bidding information including a bid amount in response to an operation by the advertiser;
a determination step of determining, based on bid amounts by advertisers for the target indicated by the bidding information acquired in the acquisition step, the target corresponding to the highest bid amount as an advertising target to be advertised by the distributor in the distribution video ;
Including ,
The providing step includes:
transmitting information indicating the advertising target determined in the determination step to the distributor device used by the distributor, and providing information on viewers who will watch the distributed video to the advertiser device used by the advertiser;
The obtaining step includes:
receiving, from the advertiser device used by the advertiser, the bidding information indicating a bid amount by the advertiser for a target specified by the advertiser based on information about viewers watching the distributed video. a providing step of transmitting, to an advertiser device used by an advertiser, advertiseable list information indicating targets that can be advertised by a distributor who distributes a distribution video, the advertiseable list information received from a distributor device used by the distributor;
an acquisition step of acquiring the bidding information by receiving, from the advertiser device used by the advertiser, information indicating a target of an advertisement designated by the advertiser among the targets indicated by the advertiseable list information, information specifying a distributor requesting an advertisement, and bidding information including a bid amount in response to an operation by the advertiser;
a determination step of determining, based on bid amounts by advertisers for the target indicated by the bidding information acquired by the acquisition step, the target corresponding to the highest bid amount as an advertising target to be advertised by the distributor in the distribution video ;
on the computer,
The providing step comprises:
transmitting information indicating the advertising target determined by the determination procedure to the distributor device used by the distributor, and providing information on viewers who will watch the distributed video to the advertiser device used by the advertiser;
The acquisition procedure includes:
receiving, from the advertiser device used by the advertiser, the bidding information indicating a bid amount by the advertiser for a target specified by the advertiser based on information of viewers watching the distributed video.