JP7829417B2 - Information processing device, information processing method, and information processing program - Google Patents

Description

This invention relates to an information processing device, an information processing method, and an information processing program.

Traditionally, coupon distribution systems have been known to stimulate user purchasing intent by delivering coupons to users.

Japanese Patent Publication No. 2016-1422

However, while the aforementioned conventional technology distributes coupons at the time it determines that a user's purchasing intent has increased, there was still room for improvement in terms of promoting coupon-related actions such as coupon redemption and acquisition.

This application was made in view of the above, and aims to provide an information processing device, an information processing method, and an information processing program that can promote coupon-related actions.

The information processing device according to this application comprises a condition information presentation unit, a satisfaction status information presentation unit, and a granting unit. The condition information presentation unit presents multiple condition information items indicating the conditions for actions related to coupons that provide benefits upon acquisition and use. The satisfaction status information presentation unit presents satisfaction status information, which changes according to the conditions met by the user's actions among the multiple conditions indicated by the multiple condition information items. The granting unit grants the user a benefit when the user's actions meet predetermined conditions.

According to one embodiment, it has the effect of promoting coupon-related actions.

Figure 1 shows an example of information processing according to the embodiment. Figure 2 shows an example of the configuration of an information processing system according to the embodiment. Figure 3 shows an example of the configuration of a terminal device according to this embodiment. Figure 4 shows an example of the configuration of an information processing device according to the embodiment. Figure 5 shows an example of a user information table stored in the user information storage unit according to the embodiment. Figure 6 shows an example of a coupon information table stored in the coupon information storage unit according to the embodiment. Figure 7 shows an example of a group information table stored in the group information storage unit according to the embodiment. Figure 8 shows an example of a bingo card information table stored in the bingo card information storage unit according to the embodiment. Figure 9 shows an example of a bonus information table stored in the bonus information storage unit according to this embodiment. Figure 10 is a flowchart showing the processing procedure for a bingo game executed by the processing unit of the information processing device according to the embodiment. Figure 11 is a flowchart showing the processing procedure for managing bingo cards, which is performed by the processing unit of the information processing device according to the embodiment. Figure 12 shows another example of behavioral condition information presented by the information processing unit according to the embodiment. Figure 13 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing device according to the embodiment.

The following describes in detail, with reference to the drawings, the embodiments for implementing the information processing apparatus, information processing method, and information processing program according to this application (hereinafter referred to as "embodiments"). Note that these embodiments do not limit the information processing apparatus, information processing method, and information processing program according to this application. Furthermore, each embodiment can be appropriately combined as long as the processing content is not contradictory. Also, the same parts are denoted by the same reference numerals in each of the following embodiments, and redundant descriptions are omitted.

[1. An example of information processing]
First, an example of information processing according to the embodiment will be explained using Figure 1. Figure 1 is a diagram showing an example of information processing according to the embodiment. In Figure 1, an example is given in which multiple users U cooperate to perform actions related to coupons to complete (finish) a bingo and obtain a reward. Coupons provide benefits to users U when they use them after acquiring them.

As shown in Figure 1, the information processing system 100 includes an information processing device 1 and a terminal device 2. The information processing device 1 and the terminal device 2 are connected to each other via a network N (see Figure 2) by wired or wireless means, enabling communication between them.

Terminal device 2 is an information processing device used by user U. In the example shown in Figure 1, user U refers to user U1 and user U2. Terminal device 2 refers to terminal device 2A used by user U1 and terminal device 2B used by user U2.

In the following explanation, if there is no need to distinguish between User U1 and User U2, they will be collectively referred to as User U. Similarly, if there is no need to distinguish between Terminal Device 2A and Terminal Device 2B, they will be collectively referred to as Terminal Device 2.

Information processing device 1 is an information processing device that provides online services to users U of each terminal device 2. The online services provided by information processing device 1 are e-commerce services through e-commerce sites (EC sites). E-commerce sites include, but are not limited to, shopping sites, auction sites, and flea market sites.

Furthermore, the online services provided by the information processing device 1 may include, in addition to or instead of, e-commerce services, information provision services such as news sites, search engines, restaurant review sites, review sites, or social networking services (SNS).

[1.1. An example of an information processing method]
For example, when each user U uses the online service for the first time, the information processing device 1 has each user U enter user information such as their name and home address, and registers the user (step S1). At this time, each user U enters their user information using their terminal device 2. The information processing device 1 uses the registered user information when each user U uses the service again in the future.

Furthermore, as part of user registration, the information processing device 1 also registers the group (community) to which each user U belongs, and the members (constituents) of that group (step S2).

Regarding the groups and their members to which each user U belongs, each user U may register individually, a representative of each group selected from among the users U may register them collectively, or the information processing device 1 may determine them based on user information. Alternatively, the groups may be determined first, and each user U wishing to join a group may later notify the information processing device 1 of their intention to join/register their participation. Furthermore, invitations to join may be extended to acquaintances or an unspecified number of people. In the example shown in Figure 1, both user U1 and user U2 belong to the same group G.

The information processing device 1 assigns bingo cards BC to each user U in the group G to which they belong, and provides each user U's terminal device 2 with information regarding the bingo cards BC assigned to each user U in the group G (step S3). At this time, the information processing device 1 manages the bingo cards BC assigned to each group.

The bingo card BC shown in Figure 1 has 25 squares (cells) arranged in a 5x5 grid. However, the number of squares is arbitrary. This is because, unlike actual bingo games, there is no need to consider the numbers (for example, numbers from 1 to 75) written in the squares.

Each square on the bingo card BC corresponds to a combination of coupon type and coupon-related action type provided by the information processing device 1. The coupon type differs for each coupon, but may also differ for each store where the coupon can be used, for each transaction (e.g., product or service) where the coupon can be used, or for each benefit obtained by using the coupon.

The types of benefits include, for example, discounts on the price of goods or services, free provision of goods or services, discounts on shipping costs, free shipping, and point accrual. However, further subdivisions are also possible; for example, a discount on the price of goods or services may include categories such as 5% discount, 10% discount, and 20% discount.

The types of actions related to coupons include, for example, actions such as searching for coupons, acquiring coupons, and using coupons. However, they may also include more detailed types, such as the date and time of coupon search, acquisition, or use.

Thus, each square on Bingo Card BC corresponds to a combination of coupon type and coupon-related action type. The conditions for unlocking each square are set to specific actions related to a specific type of coupon, such as obtaining a 15% discount coupon usable at store A, searching for a 10% discount coupon usable at store B, or using a 5% discount coupon usable at store C. Note that a single square may correspond to more than one coupon type or coupon-related action type. The conditions for unlocking each square are common to multiple users U belonging to group G, but may differ for each user U or for groups of users U.

The information about Bingo Card BC provided by the Information Processing Device 1 includes not only Bingo Card BC but also Action Condition Information AC. Action Condition Information AC contains multiple combinations of coupon types and coupon-related action types set in each square of Bingo Card BC, serving as condition information indicating the conditions for coupon-related actions. This allows User U to easily understand which actions related to which coupons can trigger a square on Bingo Card BC.

Note that while the action condition information AC shown in Figure 1 only displays actions related to coupons corresponding to unopened squares as actions related to unfulfilled coupons, this example is not limited to this. For example, the action condition information AC may also display actions related to coupons that have been opened in a way that distinguishes them from actions related to coupons that have not been opened.

Furthermore, the information processing device 1 may be configured to redirect each user U to a page where they can perform an action related to the coupon corresponding to a square on the bingo card BC when they perform an operation (click, tap, etc.) on a square using the terminal device 2. This also allows user U to easily understand which coupon and which action will trigger a square on the bingo card BC.

Furthermore, in the example shown in Figure 1, a star symbol is drawn in the center square of this bingo card BC. This center square (with the star symbol) can be left open unconditionally, or any conditions can be set. For example, a condition such as a specific action related to a particular coupon could be set for this center square (with the star symbol).

Furthermore, the information processing device 1 may periodically (for example, monthly) update the information regarding bingo cards BC. That is, the information processing device 1 periodically discards the current bingo cards BC and provides new bingo cards BC. This allows the information processing device 1 to set an expiration date for the bingo cards BC assigned to the group G to which each user U belongs.

User U1 accesses the information processing device 1 using terminal device 2A and performs an action related to coupons in the online service provided by the information processing device 1 (step S4). At this time, terminal device 2A communicates with the information processing device 1 via network N.

The information processing device 1 unlocks a square on the bingo card BC when user U1 performs a specific action related to a specific coupon corresponding to that square (step S5). In step S5, the information processing device 1 unlocks the squares corresponding to the coupon and the action taken by user U1. In other words, the information processing device 1 unlocks squares where the unlocking conditions are met based on the action taken related to the coupon.

The opening of a square is done, for example, by changing the square to a hole-in state or by marking it, similar to an actual bingo game. However, the display method should allow user U to visually determine that a square has been opened. In other words, it should be possible to visually change the square. Bingo card BC is an example of satisfaction status information, which changes depending on the conditions met by user U's actions among the multiple conditions indicated in the action condition information AC.

User U1 exchanges information with another user U2 using terminal device 2A (step S6). The timing of the information exchange between user U1 and user U2 is arbitrary. Furthermore, user U2 may initiate information exchange with user U1.

In the example shown in Figure 1, user U1 directly inputs a string into the text box TXB displayed on the screen of terminal device 2A, or selects an appropriate pre-defined message (MSG) from a list of pre-defined message candidates. Upon confirmation, the confirmed content is displayed as a comment in the comment field CMT, which is viewable by other user U2. The comment field CMT may also display information regarding the date, time, and order in which the comment was displayed.

Furthermore, user U1 may use terminal device 2A to exchange information with other users U2 via telephone, email, social networking services (SNS), etc.

User U2 accesses the information processing device 1 using terminal device 2B and performs an action related to coupons in the online service provided by the information processing device 1 (step S7). At this time, terminal device 2B communicates with the information processing device 1 via network N.

The information processing device 1 unlocks a square on the bingo card BC when user U2 performs a specific action related to a specific coupon corresponding to that square (step S8).

By repeating the processes from step S4 to step S8 described above, users U1 and U2 cooperate to complete the bingo.

The information processing device 1 manages the bingo cards BC assigned to the group G to which each user U belongs, based on the actions of users U1 and U2 regarding coupons, and determines whether or not a bingo has been completed (step S9).

For example, the information processing device 1 determines that a bingo is complete when five squares are lined up in any row (vertically, horizontally, or diagonally) on the bingo card BC, just like in an actual bingo game.

If the information processing device 1 determines that a bingo has been completed, it grants a reward to each user U belonging to group G to which the bingo card BC is assigned (step S10). Completion of a bingo is one example of a predetermined condition.

The benefits granted to each user U by the information processing device 1 may include, for example, coupons usable on online sites, points usable on online sites, etc. The benefits may also be promotional items, novelty goods, limited edition items, or data of value to each user U (such as specific in-game items, experience points, or character cards). The information processing device 1 may provide benefits and history to each user U individually, or it may provide benefits and history to the group as a whole, allowing for "sharing" within the group.

[1.2. Expansion of Information Processing Methods]
When the information processing device 1 provides rewards to each user U individually, it may change the distribution of rewards according to the contribution of each user U. For example, the information processing device 1 may allocate larger rewards to user U who has opened a large number of squares, or to user U who has gained a large profit from the coupons they have used. The information processing device 1 may also choose not to provide rewards to user U who has not opened any squares (user U who has not made any purchases). Furthermore, if multiple user Us have taken actions related to coupons corresponding to the same square, the information processing device 1 may split the rewards equally among the user Us who took actions related to the coupons corresponding to that square.

Furthermore, the information processing device 1 may change the rewards depending on differences such as the completed bingo line, the unlocked squares, the type of coupon, and the type of action related to that coupon. In other words, the history and rewards may be changed depending on which line was completed, which squares were unlocked, and which action was performed for which type of coupon used to unlock the squares.

Furthermore, the information processing device 1 may update the information regarding bingo card BC after bingo is completed. That is, when bingo is completed, the information processing device 1 discards the current bingo card BC and provides a new bingo card BC.

Thus, through processing by the information processing device 1 according to this embodiment, user U can use bingo card BC as a communication tool with others and complete bingo by cooperating with others to take predetermined actions related to predetermined coupons. This allows the information processing device 1 to facilitate actions related to coupons.

Furthermore, through group activities, participants can complete the bingo game by complementing each other's frequently used coupons, while also providing opportunities for new coupon acquisition and use through communication, such as suggesting, "This coupon might be good too." For example, they can acquire and use coupons while exchanging opinions with friends and colleagues, or simply enjoy discussing coupons. In other words, by cooperating, they can provide enjoyment in searching for, acquiring, and using coupons, while also expecting increased coupon usage rates through incentives based on their actions and the connections they make with others.

Furthermore, while the above example described the case where bingo card BC has no open squares, bingo card BC may also have open squares, meaning that each square may contain information indicating the type of coupon and the type of action related to the coupon.

Furthermore, bingo cards BC and action condition information AC may be displayed by processing primarily performed by terminal device 2, or the information processing device 1 may display them on terminal device 2 based on information input from terminal device 2 via an interface such as an API (Application Programming Interface). Also, although Figure 1 shows a case where terminal device 2 and information processing device 1 are separate devices, terminal device 2 and information processing device 1 may be integrated.

As described above, the information processing device 1 according to this embodiment presents user U with multiple conditional information items indicating the conditions for actions related to coupons, and presents user U with satisfaction status information, which changes depending on which of the multiple conditions indicated by the multiple conditional information items user U's actions satisfy. Then, when user U's actions satisfy predetermined conditions, the information processing device 1 grants user U a benefit. This allows the information processing device 1 to encourage actions related to coupons.

The configuration of the information provision system, including the information processing device 1 and terminal device 2 that perform such processing, will be described in detail below.

[2. Configuration of the Information Processing System 100]
Figure 2 shows an example of the configuration of an information processing system 100 according to an embodiment. As shown in Figure 2, the information processing system 100 according to an embodiment includes an information processing device 1 and a plurality of terminal devices 2.

The information processing device 1 and the multiple terminal devices 2 are connected to each other via a network N, either by wired or wireless means, enabling communication between them. Note that the information processing system 100 shown in Figure 2 may include multiple information processing devices 1. The network N is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network) such as the Internet.

Information processing device 1 is an information processing device that provides online services to users U of each terminal device 2. The online services provided by information processing device 1 are e-commerce services through e-commerce sites (EC sites). E-commerce sites include, but are not limited to, shopping sites, auction sites, and flea market sites. Furthermore, the online services provided by information processing device 1 may include, in addition to or instead of, e-commerce services, information provision services such as news sites, search sites, restaurant review sites, review sites, or social networking services (SNS).

Each terminal device 2 may be, for example, a desktop PC (Personal Computer), a notebook PC, a tablet device, a smartphone, a mobile phone, or a PDA (Personal Digital Assistant). Each terminal device 2 is operated by user U. Note that each terminal device 2 is not limited to the examples described above; for example, it may be a smartwatch or a wearable device.

Furthermore, terminal device 2 can connect to network N via wireless communication networks such as LTE (Long Term Evolution), 4G (4th Generation), and 5G (5th Generation), as well as short-range wireless communication such as Bluetooth® and wireless LAN, and communicate with information processing device 1.

[3. Terminal device 2]
Figure 3 shows an example of the configuration of a terminal device 2 according to the embodiment. As shown in Figure 3, the terminal device 2 according to the embodiment includes a communication unit 10, a display unit 11, an operation unit 12, a sensor group 13, a storage unit 14, and a processing unit 15.

[3.1. Communications Section 10]
The communication unit 10 is implemented, for example, by a NIC (Network Interface Card). The communication unit 10 is connected to the network N by wire or wireless connection and transmits and receives information to and from the information processing device 1 via the network N.

[3.2. Display section 11]
The display unit 11 is, for example, an LCD (Liquid Crystal Display) or an organic EL (Electro Luminescence) display.

[3.3. Operation unit 12]
The operation unit 12 includes, for example, a keyboard with keys for entering letters, numbers, and spaces, an enter key and arrow keys, a mouse, and a power button. If the display unit 11 is a touch panel compatible display, the operation unit 12 includes a touch panel.

[3.4. Sensor Group 13]
The sensor group 13 includes, for example, a positioning sensor, an accelerometer, a gyroscope, and an image sensor. The positioning sensor is a sensor that detects the position of the terminal device 2 as the position of the user U. The accelerometer is a sensor that detects the acceleration of the terminal device 2. The gyroscope is a sensor that detects the attitude of the terminal device 2, such as its tilt and rotation. The image sensor is a sensor that captures images of the area around the terminal device 2.

[3.5. Storage unit 14]
The memory unit 14 is implemented by, for example, semiconductor memory elements such as RAM (Random Access Memory) and flash memory, or by storage devices such as hard disks and optical discs.

The storage unit 14 stores, for example, information transmitted from the information processing device 1 and acquired by the processing unit 15 via the network N and communication unit 10, as well as detection information, which is information detected by the sensor group 13.

[3.6. Processing Unit 15]
The processing unit 15 is a controller, and is realized by executing various programs stored in the memory device inside the terminal device 2 using RAM as a working area, for example, by a CPU (Central Processing Unit) or MPU (Micro Processing Unit). The processing unit 15 may be partially or entirely realized by an integrated circuit, for example, an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). The processing unit 15 includes an information acquisition unit 16, a display processing unit 17, and an information output unit 18.

[3.6.1. Information acquisition unit 16]
The information acquisition unit 16 acquires various content transmitted from the information processing device 1 and received by the communication unit 10 via the network N. The content transmitted from the information processing device 1 is various information related to the provided Web service. For example, the information acquisition unit 16 acquires information related to the bingo card BC mentioned above from the information processing device 1.

[3.6.2. Display Processing Unit 17]
The display processing unit 17 displays the information acquired by the information acquisition unit 16 on the display unit 11. For example, the display processing unit 17 displays content acquired by the information acquisition unit 16 on the display unit 11.

[3.6.3. Information Output Unit 18]
The information output unit 18 transmits, for example, operation information corresponding to operations performed by user U on the operation unit 12 to the information processing device 1 via the communication unit 10. The information output unit 18 also transmits detection information, which is information detected by the sensor group 13, to the information processing device 1 via the communication unit 10.

[4. Configuration of Information Processing Device 1]
Figure 4 shows an example of the configuration of an information processing device 1 according to an embodiment. As shown in Figure 4, the information processing device 1 has a communication unit 20, a storage unit 21, and a processing unit 22.

[4.1. Communications Section 20]
The communication unit 20 is implemented, for example, by a NIC. The communication unit 20 is connected to the network N by wire or wireless connection and transmits and receives information with various other devices. For example, the communication unit 20 transmits and receives information with the terminal device 2 via the network N.

[4.2. Storage unit 21]
The storage unit 21 is implemented by, for example, semiconductor memory elements such as RAM and flash memory, or storage devices such as hard disks and optical discs. The storage unit 21 includes a user information storage unit 30, a coupon information storage unit 31, a group information storage unit 32, a bingo card information storage unit 33, and a reward information storage unit 34.

[4.2.1. User Information Storage Unit 30]
The user information storage unit 30 stores various information about user U. Figure 5 is a diagram showing an example of a user information table stored in the user information storage unit 30 according to this embodiment. In the example shown in Figure 5, the user information table stored in the user information storage unit 30 includes information for each user U, such as "User ID", "Attribute Information", "History Information", and "Group ID (Identifier)".

The "User ID" is an identifier that identifies User U. "Attribute Information" is attribute information related to User U's attributes associated with the "User ID." User U's attributes include, for example, demographic attributes and psychographic attributes. Demographic attributes are demographic attributes, such as age, gender, occupation, place of residence, annual income, and family structure. Psychographic attributes are psychological attributes, such as lifestyle, values, and interests.

"History information" refers to history information including service usage history, such as user U's coupon usage history, payment history, search history, and browsing history. Service usage history and other such information constitute user U's behavioral history.

User U's coupon activity history is a record of user U's coupon-related actions, including information indicating the type of coupon and the type of coupon-related action. The coupon type is indicated by the coupon ID or category ID.

User U's payment history information includes purchase history information for goods purchased online, in physical stores, or at physical facilities using the payment service, and service usage history information for services used online, in physical stores, or at physical facilities for a fee using the payment service.

Purchase history information includes information about the products purchased by user U, purchase costs, purchase date and time, and store information. Service usage history information includes information about the services used by user U, usage costs, usage date and time, and store information.

User U's search history information includes, for example, search history information for web content on search engines and search history information on various websites. User U's browsing history information includes information about product information that User U has viewed on various websites.

The "Group ID" is an identifier that identifies the group G to which user U belongs. Note that each user U may have one or more "Group IDs." In other words, a single user U may belong to multiple groups G.

In the example shown in Figure 5, user U with user ID "U1" has attribute information "Attribute Information #1" and history information "History Information #1," and belongs to group G with group ID "G1." User U with user ID "U2" has attribute information "Attribute Information #2" and history information "History Information #2," and belongs to group G with group ID "G1." Furthermore, user U with user ID "U3" has attribute information "Attribute Information #3" and history information "History Information #3," and belongs to both group G with group ID "G1" and group G with group ID "G2."

In the example shown in Figure 5, for convenience, attribute information and history information are represented by abstract strings such as "Attribute Information #1" to "Attribute Information #3" and "History Information #1" to "History Information #3." However, attribute information and history information are specific information that indicates attribute information and history information, and are, for example, text data or data in file format. Furthermore, the user information storage unit 30 is not limited to the above and may store various types of information depending on the purpose.

[4.2.2. Coupon Information Storage Unit 31]
The coupon information storage unit 31 stores a coupon information table containing various information about each of the multiple coupons. Figure 6 shows an example of a coupon information table stored in the coupon information storage unit 31 according to this embodiment.

In the example shown in Figure 6, the coupon information table stored in the coupon information storage unit 31 includes information for each coupon, such as "coupon ID," "eligible users," "granting conditions," and "benefits."

The "Coupon ID" is an identifier that identifies the coupon. The "Eligible Users" section indicates the target users of the coupon. These eligible users may include, for example, shopping malls, stores, or transactions (goods or services), but may also include service providers such as shopping websites. A shopping mall can be a physical store-type shopping mall or a virtual store-type shopping mall on an e-commerce site. A store is a seller's store, and can be a physical or virtual store.

The "Granting Conditions" section indicates the conditions under which a coupon is granted. These conditions may include, but are not limited to, visiting a store or shopping mall, purchasing related products, meeting a minimum payment amount at a store or shopping mall, or random conditions.

"Benefits" refer to information that defines the advantages that user U receives through a coupon. Examples include, but are not limited to, discounts on the price of the transaction, free goods or services, free shipping, and point accrual.

In the example shown in Figure 6, for instance, the coupon with coupon ID "CP1" is for use at "Store SP ₁ ", has granting conditions "Granting Condition #1", and offers the benefit "Benefit #1". The coupon with coupon ID "CP2" is for use at "Store SP ₂ ", has granting conditions "Granting Condition #2", and offers the benefit "Benefit #2". Similarly, the coupon with coupon ID "CP3" is for use at "Store SP ₃ ", has granting conditions "Granting Condition #3", and offers the benefit "Benefit #3".

In the example shown in Figure 6, for convenience, the granting conditions and benefits are represented by abstract strings such as "Granting Condition #1" to "Granting Condition #2" and "Benefit #1" to "Benefit #3." However, this information specifically describes the granting conditions and benefits, and is in the form of text data or file data. Furthermore, the coupon information storage unit 31 is not limited to the above and may store various types of information depending on the purpose.

[4.2.3. Group Information Storage Unit 32]
The group information storage unit 32 stores a group information table containing various information about each of the multiple groups G. Figure 7 shows an example of a group information table stored in the group information storage unit 32 according to this embodiment.

In the example shown in Figure 7, the group information table stored in the group information storage unit 32 contains information for each group, including items such as "Group ID," "User ID," "Bingo Card ID," "Open Squares," "Bingo Columns," "Comments," and "Standard Text."

"Group ID" is an identifier that identifies group G. "User ID" is an identifier that identifies each user U belonging to group G. "Bingo Card ID" is an identifier that identifies bingo card B and C assigned to group G. "Open Squares" indicates the squares that have been opened (squares with holes) on bingo card B and C.

The "Bingo Column" indicates a completed bingo line on Bingo Card BC. In the initial state (default) where no bingos have been completed, the "Bingo Column" may contain information indicating incompleteness, or it may be left blank.

"Comment" refers to the comment displayed in the comment field CMT shown in the example in Figure 1. Note that "Comment" may also store information regarding the date, time, and order in which the comment was displayed in the comment field CMT. "Standard Text" refers to candidate standard texts (MSG) that can be selected as comments displayed in the comment field CMT shown in the example in Figure 1.

For example, in the example shown in Figure 7, group G, identified by group ID "G1," belongs to users U, identified by user IDs "U1," "U2," and "U3." Furthermore, group G, identified by group ID "G1," is assigned bingo card BC, identified by bingo card ID "BC1." This bingo card BC shows that the squares indicated by "CL11, CL12, ..." are open, and a bingo is completed in one column indicated by "Bingo Column #11, ...." Also, on the same screen as bingo card BC, the comment field CMT displays comments indicated by "Comment #11, ...," and near the comment field CMT, pre-defined messages (MSG) indicated by "Pre-defined Message #11, ..." are displayed in a selectable format.

In the example shown in Figure 7, for convenience, open squares and bingo rows are represented by abstract strings such as "CL11, CL12, ..." and "Bingo Row #11, ...". However, the group information table contains specific strings and numbers to identify group G and bingo cards B and C, strings and numbers to identify open squares and bingo rows, and strings and numbers indicating comments and standard phrases.

Furthermore, the group information storage unit 32 may store various types of information depending on the purpose, not limited to those described above. For example, the group information storage unit 32 may store detailed information about group G. Also, if benefits are provided to group G as a whole, the group information storage unit 32 may store information regarding the provided benefits.

[4.2.4. Bingo card information storage unit 33]
The bingo card information storage unit 33 stores a bingo card information table containing various information about each of the multiple bingo cards BC. Figure 8 shows an example of a bingo card information table stored in the bingo card information storage unit 33 according to this embodiment.

In the example shown in Figure 8, the bingo card information table stored in the bingo card information storage unit 33 includes items such as "bingo card ID," "square," "coupon," and "action."

The "Bingo Card ID" is an identifier that identifies Bingo Card BC. "Square" is information indicating each square on Bingo Card BC. "Square" may also be information indicating the square's location. "Coupon" is information indicating the type of coupon corresponding to the square. "Action" is information indicating the type of action related to the coupon corresponding to the square, for example, an ID indicating the coupon type (e.g., Coupon ID). In the example shown in Figure 8, "Coupon" and "Action" are shown one per square, but multiple entries are possible.

For example, in the example shown in Figure 8, bingo card BC, identified by bingo card ID "BC1," indicates that it contains squares indicated by "CL1," "CL2," etc. Furthermore, each square is associated with a coupon type, indicated by coupons "Coupon #11" and "Coupon #12," and an action such as "Acquire," "Search," or "Use."

In the example shown in Figure 8, for convenience, the squares and coupons are represented by abstract strings such as "CL1" and "Coupon #11." However, the bingo card information table contains specific strings and numerical values that represent the squares and coupons. The bingo card information storage unit 33 is not limited to the above and may store various types of information depending on the purpose. For example, the bingo card information storage unit 33 may store information regarding the expiration date/renewal date of bingo card BC.

[4.2.5. Bonus Information Storage Unit 34]
The reward information storage unit 34 stores various information related to the rewards given when a bingo is completed on the bingo card BC. Figure 9 shows an example of a reward information table stored in the reward information storage unit 34 according to this embodiment.

In the example shown in Figure 9, the reward information table stored in the reward information storage unit 34 includes items such as "Bingo Card ID," "Bingo Column," and "Reward."

The "Bingo Card ID" is an identifier that identifies Bingo Card BC. The "Bingo Column" indicates a single column on Bingo Card BC that completes a bingo. The "Reward" indicates the reward provided when a bingo is completed in a given bingo column.

In the example shown in Figure 9, for convenience, bingo rows and rewards are represented by abstract strings such as "Bingo Row #11" and "Reward #11." However, the reward information table registers specific strings and numerical values that indicate the content of the bingo rows and rewards.

In the reward information table, for example, the reward is set to be one that offers a higher benefit from use than the benefit from the coupons associated with each square CL11, CL12, ... in bingo row #11. For example, suppose the coupons corresponding to multiple squares CL11, CL12, ... in bingo row #11 are Coupon A and Coupon B.

In this case, the reward obtained when all squares CL11, CL12, ... in bingo row #11 are unlocked is coupon C, which offers a higher reward than either coupon A or B.

Note that coupons A, B, and C are of different types, but this example is not limited to this. Furthermore, coupons A and B may be issued through different media, while coupon C may be issued through the same media as either coupon A or coupon B, but through a different media than either coupon A or coupon B (for example, a different website or a different shopping mall).

Furthermore, the relationship between the multiple coupons and rewards corresponding to the multiple squares shown in the bingo row is not limited to the examples described above. For example, coupon D, whose total number of issued coupons is less than that of coupons A and B, could be designated as a reward, or coupon E, whose expiration date or usage period is earlier or shorter than that of coupons A and B, could be designated as a reward.

Note that in the reward information table shown in Figure 8, rewards are associated with bingo columns, but rewards may also be associated with each individual square or one or more squares, in addition to or instead of the bingo columns.

Furthermore, the reward information storage unit 34 may store various types of information depending on the purpose, not limited to those mentioned above. For example, the reward information storage unit 34 may store information regarding the reward provision period (receiving period) and the reward's expiration date (usage period).

[4.3. Processing Unit 22]
The processing unit 22 is a controller, and is implemented, for example, by a CPU or MPU, which executes various programs stored in the memory device inside the terminal device 2 using RAM as the working area. The processing unit 22 may be partially or entirely implemented by an integrated circuit, for example, an ASIC or FPGA.

As shown in Figure 4, the processing unit 22 comprises an acquisition unit 40, a reception unit 41, an allocation unit 42, a provision unit 43, a determination unit 44, a decision unit 45, a granting unit 46, and a learning unit 47, and realizes or executes the information processing functions and operations described below. Note that the internal configuration of the processing unit 22 is not limited to the configuration shown in Figure 4; other configurations are also acceptable as long as they perform the information processing described later.

[4.3.1. Acquisition unit 40]
The acquisition unit 40 acquires various types of information. The acquisition unit 40 acquires various types of information from the storage unit 21. For example, the acquisition unit 40 acquires information from the storage unit 21 in response to requests and information received by the reception unit 41.

Furthermore, the acquisition unit 40 receives various types of information from an external information processing device via the communication unit 20. For example, the acquisition unit 40 acquires coupon information from an external device and stores the acquired coupon information in the coupon information storage unit 31.

Furthermore, the acquisition unit 40 acquires bingo information from an external device and stores the acquired bingo information in the bingo card information storage unit 33. The acquisition unit 40 also acquires bonus information from an external device and stores the acquired bonus information in the bonus information storage unit 34.

[4.3.2. Reception Department 41]
The reception unit 41 receives registration of various information about each user U from the terminal device 2 of each user U via the communication unit 20, and stores the received information in the user information storage unit 30.

Furthermore, the reception unit 41 receives registration of various information regarding the group G to which each user U belongs and the members of that group G from each user U's terminal device 2 via the communication unit 20, and stores the received information in the group information storage unit 32.

Furthermore, the reception unit 41 may receive notifications/registrations for participation in a specific group G from each user U's terminal device 2 via the communication unit 20.

Furthermore, the reception unit 41 can determine the group G to which each user U belongs based on the information stored in the user information storage unit 30 (various information about each user U), and store various information about that group G and its members in the group information storage unit 32. In other words, the reception unit 41 may also function as a determination unit to determine the group G to which each user U belongs.

[4.3.3. Allocation Section 42]
The allocation unit 42 assigns bingo cards BC to each group G to which each user U belongs. At this time, the allocation unit 42 may periodically (for example, monthly) discard the current bingo cards BC and assign new bingo cards BC to each group G to which each user U belongs.

Furthermore, the allocation unit 42 may assign a user U who has submitted a notification of interest in joining a specific group G/registered to that group G.

[4.3.4. Providing Department 43]
The service provider 43 provides online services to users U of each terminal device 2 via the communication unit 20. For example, the service provider 43 provides e-commerce services to users U in response to requests from terminal devices 2.

Furthermore, the provisioning unit 43, via the communication unit 20, provides each user U's terminal device 2 with information regarding the bingo card BC assigned to the group G to which each user U belongs.

Furthermore, the provisioning unit 43 may periodically (for example, monthly) provide information about new bingo cards BC to each user U's terminal device 2 via the communication unit 20. In other words, the provisioning unit 43 may also be an update unit that periodically updates information about bingo cards BC.

Furthermore, the provisioning unit 43, via the communication unit 20, provides information exchange means to each user U's terminal device 2 for exchanging information about the bingo card BC. For example, the provisioning unit 43 provides a comment field CMT, a text box TXB, and a pre-defined message MSG as information exchange means, as shown in the example in Figure 1. As a result, the comment field CMT, text box TXB, and pre-defined message MSG are displayed on each user U's terminal device 2.

Furthermore, when a bingo is completed on the bingo card BC, the provision unit 43 provides reward information to each user U's terminal device 2 via the communication unit 20. This reward information indicates the reward corresponding to the completed bingo line and the reward granted to the user U by the granting unit 46.

The provision unit 43 includes a condition information presentation unit 50 and a satisfaction status information presentation unit 51. The condition information presentation unit 50 transmits action condition information AC, which includes multiple condition information items indicating the conditions for actions related to the coupon, to the terminal device 2, and displays the action condition information AC on the terminal device 2, thereby presenting the action condition information AC to the user U.

The conditions for actions related to coupons include the conditions for the type of coupon and the conditions for the type of action related to the coupon. The type of coupon may differ for each coupon, but it may also differ for each store where the coupon can be used, for each transaction (e.g., product or service) where the coupon can be used, or for each benefit obtained by using the coupon.

The types of actions related to coupons include, for example, actions such as searching for coupons, acquiring coupons, and using coupons. However, they may also include more detailed types, such as the date and time of coupon search, acquisition, or use.

Here, let's assume the bingo card information table is in the state shown in Figure 8, and that the bingo card BC assigned to group G, to which user U belongs, is bingo card BC with bingo card ID "BG1". In this case, the condition information presentation unit 50 presents user U with action condition information AC, which includes multiple condition information indicating the conditions for actions related to coupons, such as acquiring coupon #11 and searching for coupon #12.

Furthermore, assuming the bingo card information table is in the state shown in Figure 8, and that the bingo card BC assigned to group G, to which user U belongs, is bingo card BC with bingo card ID "BG2", the condition information presentation unit 50 presents user U with action condition information AC, which includes multiple condition information indicating the conditions for actions related to coupons, such as using coupon #21 and searching for coupon #22.

Furthermore, the satisfaction status information display unit 51 transmits satisfaction status information, which changes according to the conditions that user U's actions satisfy among the multiple conditions indicated in the action condition information AC (which includes multiple condition information), to the terminal device 2, thereby displaying the satisfaction status information on the terminal device 2 and presenting the satisfaction status information to user U.

The fulfillment status information display unit 51 visually changes the square on the bingo card BC when each user U performs an action related to the coupon corresponding to that square. That is, it opens up the square. For example, similar to an actual bingo game, it changes the square to a hole-in state or marks the square. In practice, any display method that allows user U to visually determine that the square has been opened is sufficient.

Furthermore, if an action related to a coupon is canceled (for example, deleted or exchanged), the satisfaction status information display unit 51 will undo the changes to the corresponding square (fill in the hole and return to the original state).

[4.3.5. Judgment unit 44]
The determination unit 44 determines whether a bingo has been completed for the bingo card BC assigned to the group G to which user U belongs. For example, the information processing device 1 determines that a bingo has been completed if five squares are lined up in any row, vertically, horizontally, or diagonally on the bingo card BC, just as in an actual bingo game.

Furthermore, if the provisioning unit 43 cancels the change in the squares, resulting in a state where the bingo is not completed, the determination unit 44 determines that the bingo is not completed.

Furthermore, the determination unit 44 may determine that a bingo is invalid if there is no "reach" declaration when only one square remains to be completed. In other words, the determination unit 44 may determine that a bingo is complete (valid) only if a "reach" declaration has been made.

Furthermore, the determination unit 44 may determine that a bingo is invalid if one user U (the same person) completes a row of five squares. Also, to prevent one user U from using multiple accounts to complete a row of five squares, the determination unit 44 may determine that a bingo is invalid if the same terminal device 2 is used to complete a row of five squares. In other words, the determination unit 44 may only determine that a bingo is complete (valid) if two or more users U belonging to the same group G cooperate to complete a row of five squares.

[4.3.6. Decision Section 45]
If the determination unit 44 determines that a bingo has been completed, the determination unit 45 determines the reward to be given to all users U in group G that completed the bingo, or to each user U included in group G that completed the bingo.

For example, the decision unit 45 determines that the reward associated with a completed bingo line will be awarded to all users U in group G who completed the bingo line, or to each user U included in group G.

Furthermore, the decision unit 45 can change the distribution of rewards according to each user U's contribution. For example, the decision unit 45 will allocate larger rewards to users U who have unlocked more squares or users U who have generated greater profits from coupons they have used. The decision unit 45 can also choose not to offer rewards to users U who have not unlocked any squares (users U who have not made any purchases).

Furthermore, if multiple users U are taking actions related to the coupon corresponding to the same square, the decision unit 45 may split the reward equally among the users U who took actions related to that coupon.

Furthermore, the decision unit 45 can also change the rewards depending on differences such as the completed bingo line, the unlocked squares, the type of coupon, and the type of action related to that coupon. In other words, the decision unit 45 can change the rewards granted to each user U based on which line was completed, which squares were unlocked, and which type of action was taken with which type of coupon used to unlock the squares.

For example, if the reward information table shown in Figure 9 has rewards associated with each square or one or more squares, the decision unit 45 can also determine which rewards to grant to each user U, corresponding to the squares that user U has unlocked. This allows the decision unit 45 to change the rewards granted to each user U based on factors such as which type of coupon is associated with which type of action for unlocking a square.

[4.3.7. Granting section 46]
The granting unit 46 grants user U a coupon from among several coupons that meets the granting conditions for user U.

For example, suppose the coupon information table is in the state shown in Figure 6. In this case, if user U meets "Granting Condition #1", the granting unit 46 grants user U a coupon with coupon ID "CP1". Furthermore, if user U meets "Granting Condition #2", the granting unit 46 grants user U a coupon with coupon ID "CP2".

Furthermore, if the determination unit 44 determines that a bingo has been completed, the awarding unit 46 awards the reward determined by the decision unit 45 to all users in group G who completed the bingo, or to each user U included in group G who completed the bingo.

For example, if the reward determined by the determination unit 45 is reward #1 shown in Figure 9, reward #1 determined by the determination unit 45 is awarded to all users in group G who completed the bingo, or to each user U included in group G who completed the bingo.

As shown in Figure 8, the reward information table allows for the setting of rewards that offer a higher benefit from use than the benefits obtained from the coupons associated with each cell CL11, CL12, ... in bingo row #11. The coupons corresponding to the multiple cells CL11, CL12, ... in bingo row #11 are, for example, coupons A and B of different types, and reward #1 is coupon C, which offers a higher benefit from use than the benefits obtained from using coupons A and B.

In this case, the granting unit 46 grants coupon B, which offers a higher benefit than either of the benefits obtained from using coupons A or B, as a benefit to all users of group G or to each user U included in such group G. Coupon A is an example of the first coupon, coupon B is an example of the second coupon, and coupon C is an example of the third coupon.

[4.3.8. Learning Section 47]
The learning unit 47 performs machine learning on the relationship between each user U and their actions regarding coupons, and generates a learning model for each user U. For example, the learning unit 47 can also perform machine learning on the relationship between each user U's attributes and their actions regarding coupons, and generate a learning model for each user U's attributes.

The learning model generates a learning model for each user U attribute by performing machine learning on the relationship between user U's attributes and coupon-related actions. For example, it ensures that for each user U attribute, actions related to specific coupons that user U performs less frequently result in a higher action score (a score for coupon-related actions). In the following, coupon-related actions may be referred to as "coupon actions."

The assignment unit 42 inputs attribute information of each user U belonging to group G into a learning model generated by the learning unit 47, and can assign bingo cards BC to each group G to which each user U belongs based on the action score of each coupon action output from the learning model. For example, the assignment unit 42 can assign bingo cards BC with different difficulty levels to each group G by adjusting the range of action scores of coupon actions to be assigned to the squares of bingo card BC. The assignment unit 42 can assign bingo cards BC with higher difficulty levels to group G by setting the range of action scores for coupon actions to be assigned to the squares of bingo card BC to a range with higher action scores.

Furthermore, the assignment unit 42 may decide whether or not to assign a user U who has submitted a notification of interest in joining a specific group G/registered to that group G, based on the learning model generated by the learning unit 47. Alternatively, the reception unit 41 may determine which group G each user U belongs to, based on the learning model generated by the learning unit 47.

Furthermore, the learning model generated by the learning unit 47 may, for example, use information on user U's behavioral history as input instead of user U's attribute information, or it may be a learning model in which the behavioral score decreases as the frequency of user U's actions increases.

Machine learning includes, for example, deep learning using deep neural networks (DNNs). Data mining and other machine learning algorithms may also be used.

[5. Processing Procedure]
Next, the processing procedure by the information processing device 1 according to the embodiment will be explained using the flowcharts shown in Figures 10 and 11.

[5.1. Procedures related to the bingo game]
First, the processing procedure for the bingo game according to the embodiment will be explained using Figure 10. Figure 10 is a flowchart showing the processing procedure for the bingo game executed by the processing unit 22 of the information processing device 1 according to the embodiment. Note that the processing procedure shown below will be repeatedly executed by the processing unit 22 of the information processing device 1.

The processing unit 22 of the information processing device 1, upon each user U's first use (first purchase), receives user information such as name and home address from each user U's terminal device 2 via the communication unit 20 and performs user registration (step S101). Then, the processing unit 22 determines the group G to which each user U belongs and its members (step S102).

Next, the processing unit 22 assigns bingo cards BC to the group G to which each user U belongs, and provides information regarding the bingo cards BC assigned to each user U's terminal device 2 via the communication unit 20 (step S103).

Next, when each user U takes an action related to a coupon, the processing unit 22 determines whether the action taken by each user U corresponds to a coupon in any of the squares on the bingo card BC (step S104). If the action taken by each user U does not correspond to a coupon in any of the squares on the bingo card BC (step S104: No), the processing unit 22 does nothing and waits until the next action taken by each user U related to a coupon (returning to step S104).

If the action taken by each user U regarding a coupon corresponds to an action related to a coupon in one of the squares on the bingo card BC (Step S104: Yes), the processing unit 22 opens that square (Step S105). For example, similar to an actual bingo game, it changes the square to an open state or marks the square. In other words, it changes the display pattern of the square.

The processing unit 22 determines whether or not the bingo is complete (step S106). If the bingo is not complete (step S106: No), the processing unit 22 does nothing and waits until the next action related to each user U's coupon (returns to step S104).

If a bingo is completed (step S106: Yes), the processing unit 22 provides a reward to each user U terminal device 2 belonging to group G to which the bingo card BC is assigned, via the communication unit 20 (step S107). When the processing in step S107 is completed, the processing unit 22 terminates the process shown in Figure 10 and repeats the process shown in Figure 10.

[5.2. Procedures for managing Bingo Cards BC]
Next, the processing procedure for managing bingo cards BC according to the embodiment will be described using Figure 11. Figure 11 is a flowchart showing the processing procedure for managing bingo cards BC executed by the processing unit 22 of the information processing device 1 according to the embodiment. Note that the processing procedure shown below is repeatedly executed by the processing unit 22 of the information processing device 1.

The processing unit 22 of the information processing device 1 manages the bingo cards BC assigned to each user U to the group G to which they belong (step S201). Then, the processing unit 22 determines whether or not the expiration date of the bingo cards BC has arrived (step S202).

If the bingo card BC has not expired (step S202: No), the processing unit 22 maintains the current bingo card BC (step S203). If the bingo card BC has expired (step S202: Yes), the processing unit 22 discards the current bingo card BC (step S204).

Furthermore, the processing unit 22 assigns a new bingo card BC to each user U's group G, and provides information about the new bingo card BC to each user U's terminal device 2 via the communication unit 20 (step S205).

When the processing in step S203 or step S205 is completed, the processing unit 22 terminates the process shown in Figure 11 and repeats the process shown in Figure 11. The processing unit 22 may also update the information regarding bingo card BC periodically (for example, monthly). This allows the processing unit 22 to periodically discard the current bingo card BC and provide a new bingo card BC.

[6. Variations]
Furthermore, in the example described above, a reward is given to user U using bingo card BC, but the provisioning unit 43 can also provide user U with behavioral condition information AC without associating it with bingo card BC, for example. In this case, the provisioning unit 43 can inform user U of the conditions required to receive a reward by, for example, highlighting or deleting conditional information that has been met from among the multiple conditional information included in behavioral conditional information AC.

Furthermore, the provisioning unit 43 can also provide, for example, multiple graphic information (such as shapes containing text or icons that display speech bubbles when selected) that represent multiple conditional information included in the behavioral conditional information AC, instead of the bingo card BC. In this case, the provisioning unit 43 can inform user U of the conditions for receiving the reward, for example, by highlighting the graphic information that has met the conditions among the multiple graphic information.

Figure 12 shows another example of the behavioral condition information AC presented by the information processing device 1 according to this embodiment. The behavioral condition information AC shown in Figure 12 includes, as multiple graphic information indicating multiple conditional information, graphic information in which the string "Use of Coupon A" is placed within a circular frame, and graphic information in which the string "Use of Coupon B" is placed within a circular frame.

Furthermore, the behavioral condition information AC shown in Figure 12 includes graphic information where the string "Acquisition of Coupon C" is placed within a circular frame, representing the reward granted when multiple conditions indicated by multiple conditional information are met. While the behavioral condition information AC in Figure 12 indicates that Coupon C can be acquired by using Coupon A and Coupon B, the reward information does not necessarily need to be included. Note that in the behavioral condition information AC shown in Figure 12, since user U, belonging to group G, used Coupon A, the graphic information where the string "Use of Coupon A" is placed within a circular frame is highlighted, demonstrating that the behavioral condition information AC in Figure 12 also functions as fulfillment status information.

Furthermore, the terminal device 2 can work in conjunction with the information processing device 1 to execute one or more of the functions of the acquisition unit 40, reception unit 41, allocation unit 42, provision unit 43, determination unit 44, decision unit 45, assignment unit 46, and learning unit 47, or to function as part of an information processing device having these functions, or to function as part of an information processing device having one or more of these functions, or to function as part of an information processing device having one or more of the functions of the acquisition unit 40, reception unit 41, allocation unit 42, provision unit 43, determination unit 44, decision unit 45, assignment unit 46, and learning unit 47. In the following, the configuration including the above-described information processing device 1 and part or all of the terminal device 2 may be referred to as the information processing device 1.

The processing unit 15 shown in Figure 3 is realized, for example, by a processor such as a CPU or MPU, which executes various programs (an example of an information processing program) stored in the storage device (for example, the memory unit 14) inside the terminal device 2, using RAM as the working area.

[7. Hardware Configuration]
The information processing device 1 or terminal device 2 according to the above embodiment is implemented by a computer 80 having a configuration such as that shown in Figure 13. The following explanation will use the information processing device 1 as an example. Figure 13 is a hardware configuration diagram showing an example of a computer 80 that implements the functions of the information processing device 1 according to the embodiment. The computer 80 has a CPU 81, RAM 82, ROM (Read Only Memory) 83, HDD (Hard Disk Drive) 84, communication interface (I/F) 85, input/output interface (I/F) 86, and media interface (I/F) 87.

The CPU 81 operates based on programs stored in the ROM 83 or HDD 84, controlling various components. The ROM 83 stores boot programs executed by the CPU 81 when the computer 80 starts up, as well as programs dependent on the computer 80's hardware.

The HDD 84 stores programs executed by the CPU 81, as well as data used by such programs. The communication interface 85 receives data from other devices via the network N (see Figure 2) and sends it to the CPU 81, and transmits the data generated by the CPU 81 to other devices via the network N.

The CPU 81 controls output devices such as displays and printers, and input devices such as keyboards and mice, via the input/output interface 86. The CPU 81 acquires data from input devices via the input/output interface 86. Furthermore, the CPU 81 outputs the generated data to output devices via the input/output interface 86.

The media interface 87 reads programs or data stored on the recording medium 88 and provides them to the CPU 81 via the RAM 82. The CPU 81 loads such programs from the recording medium 88 onto the RAM 82 via the media interface 87 and executes the loaded programs. The recording medium 88 can be, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical Disk), tape media, magnetic recording media, or semiconductor memory.

For example, when the computer 80 functions as the information processing device 1 according to this embodiment, the CPU 81 of the computer 80 realizes the functions of the processing unit 22 by executing a program loaded onto the RAM 82. The data in the storage unit 21 is stored in the HDD 84. The CPU 81 of the computer 80 reads and executes these programs from the recording medium 88, but as another example, these programs may be obtained from other devices via a network N.

[8. Other]
Furthermore, some of the processes described as being performed automatically in the above embodiments can be performed manually. Alternatively, all or part of the processes described as being performed manually can be performed automatically by known methods. In addition, the processing procedures, specific names, and various data and parameters shown in the above documents and drawings can be changed at will unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown.

Furthermore, the components of each illustrated device are functionally conceptual and do not necessarily need to be physically configured as shown. In other words, the specific forms of distribution and integration of each device are not limited to those illustrated; all or part of them can be functionally or physically distributed and integrated in any unit according to various loads and usage conditions.

For example, the information processing device 1 described above may be implemented using multiple server computers, and the configuration can be flexibly changed, such as by calling external platforms via APIs or network computing depending on the function. Furthermore, some of the processing performed by the information processing device 1 may be handled by the terminal device 2. In this case, some functions of the terminal device 2 function together with the information processing device 1 as part of the information processing device.

Furthermore, for example, some or all of the storage unit 21 shown in Figure 4 may be stored in a storage server or the like, rather than being held by each device. In this case, each device obtains various information by accessing the storage server.

[9. Effects]
As described above, the information processing device 1 according to the embodiment includes a condition information presentation unit 50, a satisfaction status information presentation unit 51, and a granting unit 46. The condition information presentation unit 50 presents a plurality of condition information indicating the conditions for actions related to coupons that provide benefits upon use after acquisition. The satisfaction status information presentation unit 51 presents satisfaction status information, which is information that changes according to the conditions that user U's actions satisfy among the plurality of conditions indicated by the plurality of condition information. The granting unit 46 grants user U a benefit when user U's actions satisfy predetermined conditions. In this way, the information processing device 1 can promote actions related to coupons.

Furthermore, the multiple conditional information includes conditional information that sets user U's actions as conditions for actions related to the first coupon, and conditional information that sets user U's actions as conditions for actions related to a second coupon of a different type from the first coupon. The granting unit 46 grants user U a coupon different from the first and second coupons as a benefit when user U's actions include actions related to both the first and second coupons. This allows the information processing device 1 to further encourage actions related to coupons.

Furthermore, the granting unit 46 grants user U a coupon as a reward that offers a higher benefit than either the benefit obtained from using the first coupon or the benefit obtained from using the second coupon. This allows the information processing device 1 to further encourage coupon-related actions.

Furthermore, the first and second coupons are issued on different media. This allows the information processing device 1 to more effectively facilitate actions related to the coupons.

Furthermore, the conditions for actions related to coupons are common to multiple users U. The satisfaction status information display unit 51, when the actions of one of the multiple users U satisfy the conditions indicated in the condition information, presents information that changes according to the conditions satisfied by that user U's actions as satisfaction status information (e.g., a bingo game card) to each of the multiple users U. The granting unit 46 grants benefits to multiple users U when the actions of multiple users U satisfy predetermined conditions. This allows the information processing device 1 to further promote actions related to coupons.

Furthermore, the information processing device 1 includes a determination unit 45 that determines the reward based on which user U among multiple users U performed which type of action. This allows the information processing device 1 to further encourage actions related to coupons.

Furthermore, actions related to coupons include actions related to at least one of the following: acquiring a coupon, using a coupon, and searching for a coupon. This allows the information processing device 1 to further facilitate actions related to coupons.

The embodiments of this application have been described in detail above with reference to the drawings. However, these are illustrative examples, and the present invention can be implemented in various other forms, including those described in the disclosure section, based on the knowledge of those skilled in the art.

Furthermore, the terms "section," "module," and "unit" mentioned above can be replaced with "means" or "circuits." For example, the acquisition unit can be replaced with acquisition means or acquisition circuit.

1 Information Processing Device 2, 2A, 2B Terminal Device 5 Vertical/Horizontal 10, 20 Communication Unit 11 Display Unit 12 Operation Unit 13 Sensor Group 14, 21 Storage Unit 15, 22 Processing Unit 16 Information Acquisition Unit 17 Display Processing Unit 18 Information Output Unit 30 User Information Storage Unit 31 Coupon Information Storage Unit 32 Group Information Storage Unit 33 Bingo Card Information Storage Unit 34 Reward Information Storage Unit 40 Acquisition Unit 41 Reception Unit 42 Allocation Unit 43 Provision Unit 44 Judgment Unit 45 Decision Unit 46 Granting Unit 47 Learning Unit 50 Condition Information Presentation Unit 51 Fulfillment Status Information Presentation Unit 100 Information Processing System N Network

Claims (9)

A condition information display unit presents the user with multiple condition information items that indicate the conditions for actions related to coupons that provide benefits upon use after acquisition,
A satisfaction status information presentation unit presents satisfaction status information to the user, which includes multiple pieces of information corresponding to multiple conditions indicated by multiple pieces of condition information, and visually changes the information among the multiple pieces of information that corresponds to the conditions satisfied by the user's actions.
The system includes a granting unit that grants a benefit to the user when there is a visual change in two or more predetermined pieces of information among the multiple pieces of information included in the aforementioned satisfaction status information,
The types of actions related to coupons for which the conditions are indicated in the aforementioned conditional information include:
The aforementioned coupon search is included ,
The aforementioned condition information display unit is:
Among the multiple pieces of conditional information, the conditional information corresponding to the information that does not show a visual change is presented in a list format adjacent to the satisfaction status information without showing the correspondence with the information that does not show a visual change.
An information processing device characterized by the following: Multiple of the aforementioned conditional information is,
It includes conditional information that sets the user's actions related to the first coupon as a condition for the user's actions, and conditional information that sets the user's actions related to the second coupon, which is of a different type from the first coupon, as a condition for the user's actions.
The aforementioned attachment unit,
The information processing device according to claim 1, characterized in that, if the user's actions include actions relating to the first coupon and actions relating to the second coupon, a coupon different from the first coupon and the second coupon is granted to the user as the benefit. The aforementioned attachment unit,
The information processing device according to claim 2, characterized in that it provides the user with a coupon as a benefit that offers a higher benefit than either the benefit obtained from using the first coupon or the benefit obtained from using the second coupon. The information processing apparatus according to claim 3, characterized in that the first coupon and the second coupon are coupons issued on different issuing media. The conditions for the aforementioned behavior are:
This is a condition common to multiple users,
The aforementioned satisfaction status information display unit,
When the actions of one of the multiple users satisfy the conditions indicated in the condition information, the information corresponding to the conditions satisfied by the actions of that user is visually changed.
The aforementioned attachment unit,
The information processing device according to any one of claims 1 to 4, characterized in that when there is a visual change in two or more predetermined pieces of information among the multiple pieces of information included in the satisfaction status information, the benefits are granted to multiple users. The information processing apparatus according to claim 5, further comprising a determination unit that determines the reward based on which of the multiple users performed which type of action. The information processing apparatus according to claim 5, further comprising an assignment unit that assigns a plurality of the conditional information to a plurality of the users based on the scores output from a model that takes the user's attributes as input and outputs a score for each action related to each coupon. A method of information processing performed by a computer,
A condition information presentation step that presents the user with multiple condition information items that indicate the conditions for actions related to coupons that provide benefits upon use after acquisition,
A fulfillment status information presentation step involves presenting the user with fulfillment status information that includes multiple pieces of information corresponding to multiple conditions indicated by the multiple pieces of condition information, and visually changing the information among the multiple pieces of information that corresponds to the conditions that the user's actions satisfy.
The process includes granting a benefit to the user when there is a visual change in two or more predetermined pieces of information among the multiple pieces of information included in the fulfillment status information,
The types of actions related to coupons for which the conditions are indicated in the aforementioned conditional information include:
The aforementioned coupon search is included,
The aforementioned condition information presentation step is:
Among the multiple pieces of conditional information, the conditional information corresponding to the information that does not show a visual change is presented in a list format adjacent to the satisfaction status information without showing the correspondence with the information that does not show a visual change.
An information processing method characterized by the following: A procedure for presenting conditional information to a user, which involves presenting the user with multiple pieces of conditional information that indicate the conditions for actions related to coupons that provide benefits upon use after acquisition, and
A procedure for presenting satisfaction status information, which includes presenting the user with satisfaction status information containing multiple pieces of information corresponding to multiple conditions indicated by multiple pieces of condition information, and visually changing the information among the multiple pieces of information that corresponds to the conditions satisfied by the user's actions,
The computer is instructed to perform a granting procedure in which, if there is a visual change in two or more predetermined pieces of information among the multiple pieces of information included in the aforementioned satisfaction status information, a benefit is granted to the user.
The types of actions related to coupons for which the conditions are indicated in the aforementioned conditional information include:
The aforementioned coupon search is included ,
The procedure for presenting the aforementioned conditional information is as follows:
Among the multiple pieces of conditional information, the conditional information corresponding to the information that does not show a visual change is presented in a list format adjacent to the satisfaction status information without showing the correspondence with the information that does not show a visual change.
An information processing program characterized by the following features.