JPH0411034B2 - - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION [Technical Field of the Invention] The present invention relates to an illumination advertising device installed on the roof of a public telephone box that utilizes a VAN communication/telephone line made of optical fiber.

[Technical background of the invention and its problems]

On October 23, 1981, the revised Public Telecommunications Law was enacted, and the VAN (Value Added Network) target small and medium-sized enterprises was enacted.
) was recognized. A VAN is a system that rents communication lines from public telecommunications carriers (for example, Telegraph and Telephone Corporation or equivalent private companies), connects them to computers, and provides communication processing network services.

The characteristics of this VAN are: 1) Information and communication media related facilities are set up and used by others; 2) It is a medium for transmitting information; 3) It is an exchange system in which information is transmitted on a 1:1 basis. Examples include being.

Currently, optical fiber is attracting attention as a high-capacity, high-density communication system.
Information Network System) plan, which is a major initiative of the Telegraph and Telephone Public Corporation that aims to integrate individual digital networks in the first stage for the four major media of telephone, facsimile, data, and video, using optical fiber to communicate information. It has been adopted as a means of testing and has already been installed in some sections.

If optical fiber is installed as a means of communication, such as a telephone with a relatively narrow frequency band of 300Hz to 3.4KHz, the voice signal will contain a much wider band component of 30Hz to 4.3MHz than that of a telephone. TV
In addition to being able to send and receive video signals such as, it is also possible to send and receive various information such as audio, images, characters, and data over distances and regions. Moreover, optical fiber has the advantage of being economically available at low cost.

Recently, new media such as video transmission (captain), CATV (cable television), video response system (VRS), home facsimile, e-mail, and teletext have become popular; Optical fiber is also being adopted as a means of transmission and reception.

The present applicant has already attempted to make effective use of expensive land in downtown areas such as large cities, by placing and fixing the main body of the billboard in a place where people can easily see it, for example, on the top of the roof of a public telephone box. Of the surrounding side walls of this billboard, guidance displays such as lot numbers and road names are attached to two opposing sides that are easily visible to drivers, giving appropriate driving instructions to ensure safe driving. In addition, Utility Model Application No. 59-000491 (Utility Model No. 59-000491) proposed a billboard for installation on the roof of a public telephone box, in which the other two sides of the billboard were used for commercial and corporate advertising.
No. 60-115280).

[Purpose of the invention]

The present inventor has made this invention in view of the above-mentioned circumstances, and its purpose is to incorporate a receiving device into the main body of a billboard placed and fixed on the roof of a public telephone box, and to By connecting optical fiber communication lines (public communication lines and specified communication lines) developed by the Telegraph and Telephone Public Corporation, etc., it is possible to advertise news flashes, lifestyle-related information, etc. that are processed by a computer installed in a separate center. The video broadcast area formed on one of the peripheral walls of the tower body broadcasts the video at any time, and the gap is used to broadcast commercial advertisements, corporate advertisements, paid sponsor information, sales promotion information, etc. for a certain period of time according to the broadcast contract. The object of the present invention is to provide an illumination advertising device for installation on the roof of a public telephone box that can supply network services such as broadcasting on a quota basis.

The present invention basically involves connecting at least one of the four side wall surfaces around the main body of the advertising tower placed and fixed on the roof of a public telephone box to a communication/telephone line made of optical fibers to provide a video broadcasting section. It is characterized by being formed.

[Embodiments of the invention]

An embodiment of the present invention will be described below with reference to the drawings.

Reference numeral 1 designates a publicly known telephone box, and reference numeral 2 designates a substantially sky box-shaped advertising tower body that is placed and fixed on the roof 1A of the telephone box 1. Inside this advertising tower main body 2 is a public telephone box developed by the Telegraph and Telephone Public Corporation, etc. Communication made of optical fiber
A receiving device 3 connected to a telephone line (specific communication line and public communication line) 7 is incorporated. The receiving device 3 is formed of, for example, an optical multiplexer/demultiplexer, a multiplexer, a video broadcasting section 6, which will be described later, and the like.

The advertising tower body 2 is attached to the roof 1A of the telephone box 1.
To place and fix it on the top surface of the phone box 1, for example, it is attached to the phone box 1 by screwing it with several bolts and nuts protruding from the roof 1A of the phone box 1.

four side walls 2a around the telephone box 1;
2b, 2c, and 2d that are easily visible to the driver, for example, the two side walls 2a in the direction of travel of the vehicle;
2c is provided with displays necessary for driving, such as a lot number 4, a road name 5, and a symbol indicating the direction of travel of the vehicle. Further, a video broadcast section 6 connected to the receiving device 3 is formed on two other side walls 2b and 2d orthogonal to these two side walls 2a and 2c.

As the video broadcasting units 6, 6, those that broadcast video using a cathode ray tube such as a monitor or television, or those that use illumination advertising devices such as lamps and light emitting elements are used. , 6 is connected to the other end of the communication/telephone line 7 using optical fiber, and is processed by the computer CPU of the center A at a separate location.
Various information related to the daily lives of the general public, such as breaking news and life-related information such as weather forecasts, shopping information, and event information, which are sent to the receiving device 3 through the telephone line 7, are broadcast from time to time. By using the gaps, commercial advertisements, paid sponsor information such as corporate advertisements, sales promotion information, etc. can be aired in a time-allocated manner according to the broadcasting contract. Note that lighting such as a lamp 8 is built into the billboard main body 2.

One embodiment of the present invention has the above-mentioned configuration, and is mounted on the top surface of the roof 1A of a telephone box 1 as a public facility installed in a place where it is easily seen and frequently used, such as on the vehicle side of the pavement. , side walls 2a, 2b, 2c, 2 around the fixed advertising tower main body 2
d, two side walls 2a, 2c in the vehicle traveling direction
The vehicle is equipped with necessary symbols for driving, such as guidance displays such as lot number 4 and road name 5, and symbols for the vehicle's direction of travel, so the driver can easily recognize these displays even from a considerable distance. It can contribute to safe driving. In this case, it is preferable that the lot number 4 and road name 5 be painted with easily visible colors or paint, and since the billboard body 2 is illuminated with lamps 8 etc. at night, drivers can feel safe even at night. I can drive.

Also, two side walls 2b, 2d perpendicular to the side walls 2a, 2c in the direction of travel of the vehicle, which are easily visible to the driver.
A video broadcasting section 6, 6 is formed and is coupled to a receiving device 3 connected to a communication/telephone line 7 using optical fiber developed by the Telegraph and Telephone Public Corporation, etc., and the other end of said communication/telephone line 7 is installed at a separate location. Since it is connected to the computer CPU at center A installed in Computer CP in center A via communication/telephone line 7
By inputting information into U, you can receive breaking news and daily life information processed by this computer's CPU, such as weather forecasts, traffic information, shopping information, event information, etc.
Various information useful for the daily life of the general public is broadcasted from the video broadcasting sections 6, 6 from time to time. Furthermore, using the gaps in the broadcasting time, videos such as commercial advertisements, paid sponsor information such as corporate advertisements, sales promotion information, etc. are broadcast in accordance with the broadcasting contract in accordance with the time allocation. Telephone boxes 1 on which such billboard bodies 2 are mounted and fixed are installed in various places, so a nationwide video broadcasting network N is formed through communication and telephone lines centered around center A, and a communication and sanitary network N is formed. If H is used, these images can be transmitted even to foreign countries. In addition, if a general-purpose computer CPU is used as the computer CPU of center A, other types of computers whose business is to provide other types of services using the communication/telephone line 7 made of optical fiber developed by the Telegraph and Telephone Public Corporation, etc. It goes without saying that information can also be sent and received from the computer CPUs of group VANs, such as department stores, travel agencies, hotels, banks, etc.

〔Effect of the invention〕

As described above, the present invention has a billboard main body placed and fixed on the roof of a telephone box as a public facility installed in a place that is easily seen and frequently used, such as on the vehicle side of the pavement. A receiving device is installed inside this, and it is further connected to a communication/telephone line made of optical fiber developed by the Telegraph and Telephone Public Corporation, etc.
Since at least one of the four side walls around the main body of the billboard was formed into a video broadcasting section connected to the receiving device, the news was communicated and processed by a computer at a center located separately from the telephone office. Breaking news and life-related information can be broadcast at any time on the video broadcasting section through the communication/telephone line, and the broadcasting gap can be used to send commercial advertisements, corporate advertisements, paid sponsor information, sales promotion information, etc. to the broadcasting contract. It has the advantage of being able to broadcast according to the time allocation and forming a nationwide video broadcasting network.

[Brief explanation of drawings]

FIG. 1 is a perspective view showing an embodiment of the illumination advertising device for installation on the roof of a public telephone box according to the present invention;
The same figure is a circuit diagram showing an example of a terminal mechanism such as a receiving device, and FIG. 3 is a system diagram showing an example of a network in which a VAN is incorporated with an illumination advertising device constituting the present invention. 1... Telephone box, 2... Advertising tower body, 6...
...Video broadcasting department, 7...Communication/telephone line, A...Center, CPU...Computer, N...Network, T...Telephone.

Claims (1)

[Claims] 1. A receiving device connected to a communication/telephone line made of optical fiber is incorporated into the advertising tower body placed and fixed on the roof of a public telephone box, and at least one of the four side walls around the advertising tower body is installed. 1. An illumination advertising device for installation on the roof of a public telephone box, characterized in that a surface is formed as a video broadcasting portion and connected to the receiving device.