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Ciriaco et al., 2022 - Google Patents
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Ciriaco et al., 2022 - Google Patents

Predictive Modeling of Instagram User Engagement with tourist photos based on Visual Attributes: The case of Taquile Island-Peru.

Ciriaco et al., 2022

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Document ID
8494312170489558575
Author
Ciriaco S
Garayar D
Sotomayor S
Villalba-Condori K
Publication year
Publication venue
ITHGC

External Links

Snippet

In the tourism sector, photography has evolved from capturing memories to be-coming a tourism digital marketing strategy. The goal of this study is to identify the most important visual attributes that increase Instagram Engagement of the tourist destination Taquile Island …
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
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