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Brand Guidelines | Rokt Brand
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Brand
Guidelines

Welcome. We’ve designed our Rokt brand guidelines to help you get the most out of your communications. They cover (almost) everything, from the usual logo placement to tone of voice, motion, and more.

Logo

Black bold letters spelling ROKT on a white background.

Connector

Abstract magenta zigzag line on a black background.

Typography

White uppercase and lowercase letter A on a black background.

Tone of voice

Text reading 'Unlock the Moment That Matters Most' with 'Moment That Matters Most' in purple and 'Unlock the' in black on a white background.

Color

Flag with four vertical stripes in white, black, dark pink, and dark purple.

Iconography

Icons of a user with a checkmark, a fingerprint, and a rocket in magenta circles on a dark purple background.

Motion

Rokt company logo in minimal color style with overlapping shapes forming a stylized letter R.

Application

Billboard featuring two images of a woman in workout attire with text 'Unlock the Moment That Matters Most' and the ROKT logo on a black background.

Strategy

White text on dark purple background reading: Unleash a world of possibilities by unlocking the moment that matters most.

Product

Smartphone screen displaying a Home Decor order confirmation with a $105.00 total and a thank you message to John Smith.

Logo