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Digital marketing is a landscape in flux, that’s why we’ve created a mobile marketing glossary featuring must-know industry terms, topics, and concepts to help you keep up
A
- Accelerated Mobile Pages
- Active user
- Ad click
- Ad exchange
- Ad impression
- Ad inventory
- Ad mediation
- Ad network
- Ad podding
- Ad publisher
- Ad revenue
- Ad server
- Ad spend
- Ad stacking
- Ad tag
- Ad unit
- AdAttributionKit
- Ads.txt
- AdTech
- Android Privacy Sandbox
- App Links
- App Stickiness
- App store analytics
- App Store Optimization (ASO)
- App Tracking Transparency (ATT)
- App-ads.txt
- Apple Privacy Manifest
- Assisted installs
- Attribution fraud
- Attribution modeling
- Average order value (AOV)
- ARPDAU
- ARPPU
- Average revenue per user (ARPU)
- AVOD (Advertising-Based Video On Demand)
- Attribution window
C
- Churn rate
- Click farms
- Click flooding
- Click fraud
- Click hijacking
- Click injection
- Click redirection
- Click through rate (CTR)
- Click to install time (CTIT)
- Closed-loop attribution
- Conversion rate
- Cost per action (CPA)
- Cost per click (CPC)
- Cost per completed view (CPCV)
- Cost per engagement (CPE)
- Cost per install (CPI)
- Cost per lead (CPL)
- Cost per mille (CPM)
- Cost per order (CPO)
- Cost per sale (CPS)
- Cost per view (CPV)
- CPA fraud
- Cross-device
- CTV (Connected TV)
- Customer acquisition cost (CAC)
D
I
L
M
P
- Phone farms
- Post-roll ads
- Postback
- Predicted lifetime value (pLTV)
- Preferred Deals
- Privacy Cloud Application (PCA)
- Privacy preserving technologies (PPTs)
- Private marketplace (PMP)
- Private Set Intersection (PSI)
- Probabilistic modeling
- Programmatic guaranteed
- Programmatic TV
- Purchase fraud
- Purchase frequency
- Push notifications
- Premium video on demand (PVOD)
R
S
V
Mobile marketing dictionary
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