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How Batiste turned a viral TikTok into a campaign in 5 days
By Sara Spruch-Feiner
Apr 2, 2026

On March 16, creator Rebecca Pousma posted a TikTok with the headline "SLOMW needs a dry shampoo collab," referring to the Hulu show "The Secret Lives of Mormon Wives." By March 26, Batiste brought such a collab to life.

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