Reactive
The planning stack for retail buyers and merch planners
Reactive is a supply and demand planning platform for retail buyers and merchandise planners. Upload a simple CSV of sell-through data and get 52-week forecasts, automated reorder alerts, size-level PO exports, OTB budget control, and promo simulators. Reactive SDP tracks demand spikes, inventory stock-outs, potential product cannibalization, markdown-only demand, and highlights trend or seasonal mismatches. Plan faster and export vendor-ready purchase orders in minutes. Designed to replace expensive enterprise-level planning tools at a fraction of the cost.