Optimite

BACKGROUND

Please describe your company and position.

I am the Director of Zen Maitri

Describe what your company does in a single sentence.

We are a health and wellness e-commerce brand speciailising in herbal and natural products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimite to accomplish?

• Improve revenue attributed to email marketing
• improve quality and responsiveness of all of our flows
• create high quality email campaigns

SOLUTION

How did you find Optimite?

Referral

Why did you select Optimite over others?

• High ratings
• Pricing fit our budget

How many teammates from Optimite were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete overhaul of all of our flows 

Create and execute monthly email campaigns

Test and optimise pop ups, flows and campaigns 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since Optimite took over, we’ve seen a clear increase in the contribution of email to overall revenue, growing from around 16% to approximately 25% of total revenue. Email-driven revenue has also increased meaningfully over the period, with the channel growing faster than the store overall. In addition, both campaigns and automated flows are now contributing more consistently, reflecting a much stronger and more structured email setup.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been well structured and reliable throughout the engagement. Deliverables have been consistently on time, and the team has maintained a good pace of execution across both campaigns and flows.

They are highly responsive and easy to communicate with, whether for quick updates or more detailed discussions. Feedback is taken on board quickly, and iterations are handled efficiently.

Overall, the team is organised, proactive, and clear in their communication, which has made the working process smooth and straightforward.

What was your primary form of communication with Optimite?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was the team's organization and the level of oversight from their leadership. There is a clear structure in how they operate, and it’s evident that the work is being actively guided rather than just executed in isolation.

The team works very well together, with strong coordination across strategy, execution, and communication. They are professional, responsive, and operate at a fast pace, which makes a noticeable difference in day-to-day collaboration.

Are there any areas for improvement or something Optimite could have done differently?

At this stage, there are no major areas for improvement that stand out. As with any ongoing engagement, there will always be opportunities to further refine and optimise over time, but overall we’ve been very happy with the structure, execution, and communication so far.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an email marketing agency for B2B and D2C brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Optimite?

We needed a competent design team to support us with our email design process. We could find many freelancers offering email designs, but they didn’t always deliver on time or with good quality. Moreover, we couldn’t scale dynamically with freelancers.

We needed a team that could adjust dynamically to our needs, especially when we had multiple clients wanting to get onboarded at the same time. We also needed a team of designers because we already had email marketers.

SOLUTION

What was the scope of their involvement?

Optimite provides us with email design services. The team has helped us design around 1,000 emails, and they’ve created the designs based on our brief and copy.

What is the team composition?

We work with 8–9 teammates from Optimite. We can reach out to 2–3 people, and they’re always available during working hours. They also try their best to help us with urgent matters.

How did you come to work with Optimite?

We had a great onboarding process with Optimite. I had a call with Sushant, who told me about their offer and working process. He also offered me a free email design as a test to ensure they could deliver properly.

How much have you invested with them?

We spend around $30,000 per month.

What is the status of this engagement?

We started working together in May 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Optimite has helped us a lot with our company's scaling process. The team has helped us save a lot of time, and it wouldn’t have been possible without them. Every expectation has been perfectly fulfilled, and the results have exceeded our expectations.

How did Optimite perform from a project management standpoint?

Optimite has a completely structured collaboration and a very clear process. We couldn’t mess up anything because we weren’t that big at the beginning and didn’t have any processes in detail. The team has helped us a lot with structuring our processes and delivering more on time.

Moreover, the team is always open to extra wishes or thoughts and makes them a reality, no matter how complex. Their communication is also very clear, and they always deliver on time, even with very short and spontaneous deadlines. It’s incredible how fast they work.

What did you find most impressive about them?

Everything is good about Optimite. Their capacity is exceptional because most companies don’t have the capacity to deliver a triple amount of work in a week. The team always has that capacity, and the quality of their work is always excellent.

Are there any areas they could improve?

I don’t have anything in mind about what they can improve on. Their work is always good.

BACKGROUND

Please describe your company and position.

 I am the CEO/Founder of a marketing agency.

Describe what your company does in a single sentence.

We are a CRM-driven marketing agency for small businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimite to accomplish?

• Reduce Email Development Time
• Increase Email Design Quality
• Reduce Email Development Cost

SOLUTION

How did you find Optimite?

Email

Why did you select Optimite over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Portfolio

How many teammates from Optimite were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've worked with Optimite for almost 2 years. They are an extension of our team, we share briefs and they develop and design final Email and SMS deliverables. They perform basic QA and design based on our needs and client-specific brand identity standards. They deliver built email templates in our tool of choice directly (HubSpot, Klaviyo, Omnisend). 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We reduced our email development costs, increased quality, and decreased team time spend overall. Our team is happy with the work and process. Our clients are happy with the results. They are easy to work with and flexible to work with, a true partner. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they consistently deliver on time. If we have rush campaigns we are able to ask them to prioritize and they always do. 

What was your primary form of communication with Optimite?

Email or Messaging App

What did you find most impressive or unique about this company?

They have a strong process, good designers, thorough project managers. They're attentive to our needs and to the details. We appreciate them very much. 

Are there any areas for improvement or something Optimite could have done differently?

Not really, they do a good job communicating and haven't let us down yet. 

BACKGROUND

Please describe your company and position.

I am the Founder of Journalfy

Describe what your company does in a single sentence.

Digital marketing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimite to accomplish?

• Outsource email marketing work

SOLUTION

How did you find Optimite?

Online Search

Why did you select Optimite over others?

• Pricing fit our budget
• Referred to me
• Impressive portfolio

How many teammates from Optimite were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Needed support with ongoing email marketing campaigns across service-based and eCommerce clients
• Agency handled email design, including layout, imagery, and branding alignment
• Took care of HTML builds and coding for platforms like Klaviyo and Mailchimp
• Ensured emails were responsive and visually consistent across devices
• Uploaded and tested emails within client platforms before scheduling/sending
• Assisted with A/B testing to improve subject lines, creative, and performance
• Worked within brand guidelines and sometimes tight turnaround times
• Provided occasional input on email strategy and segmentation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved email open rates across campaigns
• Increased click-through rates due to better email design and layout
• Reduction in internal workload and faster campaign turnaround times (this allowed us to scale and bring on more clients)
• Consistent delivery of high-quality, on-brand emails with minimal revisions
• More efficient email builds – often ready for testing/sending within 24–48 hours
• Positive feedback from clients on the look and feel of their emails

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used a mix of project management tools and email to communicate, and their responsiveness was excellent - rarely had to wait more than a couple of hours for a reply. They consistently delivered work on time, and quite often ahead of schedule. Nothing ever felt like too big of an ask, they were always happy to look into any issues or requests. They took on client feedback really well and made sure the final product hit the mark every time.

What was your primary form of communication with Optimite?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to produce such high-quality work at high volumes and speed

Are there any areas for improvement or something Optimite could have done differently?

To be honest, not really. We have such a great system, which is why I've been working with them for five years. I have zero need to look elsewhere.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Uniqura

Describe what your company does in a single sentence.

We are a modern Indian skincare brand that blends plant-based botanicals with dermatologist-approved actives to create effective, clean, and affordable products. Our range includes face cleansers, serums, moisturizers, body washes and more—crafted for Indian skin and climate. We are available pan India through our website and platforms like Amazon, Blinkit, Nykaa, and Flipkart.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimite to accomplish?

• Grow and Nurture Email Subscribers
• Recover Lost Sales with Strategic Retargeting Cart and Checkout Drop-offs
• Boost Revenue Through Cross-Selling and Upselling

SOLUTION

How did you find Optimite?

• Online Search
• Referral

Why did you select Optimite over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Optimite were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To kickstart the email marketing efforts, the Optimite team set up all essential automation flows, including Abandoned Checkout, Abandoned Cart, Browse Abandonment, Welcome Series, Customer Win-Back, and Post-Purchase Flows. These automations ensure that we're consistently engaging with customers at every stage of their journey - recovering lost sales, welcoming new users, and reactivating dormant ones.

They also launched an on-site pop-up to capture new visitors and grow our email subscriber list, enabling us to build a high-intent audience for future campaigns.

After establishing the automations, they also created a structured monthly campaign calendar. This allowed us to send weekly emails featuring offers, product launches, and brand updates—keeping our audience informed, engaged, and more likely to convert.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since implementing the website pop-up, our subscriber list has nearly doubled, significantly expanding our reach and building a high-quality audience base. As a result of the improved list growth and targeted email strategy, our email marketing revenue has seen a substantial increase - currently contributing around 30% of our total store revenue. This has made email one of our most effective and high-ROI marketing channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by Optimite has been exceptional, far exceeding our expectations. They've invested heavily in tools and systems, building robust processes that ensure smooth and efficient execution. All deliverables were consistently shared on time, and their team takes the time to understand every detail of your requirements, willingly iterating until you're fully satisfied.

What was your primary form of communication with Optimite?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The compan

Are there any areas for improvement or something Optimite could have done differently?

I don’t have anything in mind right now — everything’s running smoothly and heading in the right direction

BACKGROUND

Please describe your company and position.

I am the Owner of an email marketing company 

Describe what your company does in a single sentence.

Email Marketing for ecom brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimite to accomplish?

• Design support

SOLUTION

How did you find Optimite?

Referral

Why did you select Optimite over others?

Pricing fit our budget

How many teammates from Optimite were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The guys look after our design work and the majority of our tech work. 5/5 recommend

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strong client satisfaction

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they're always there to help.

What was your primary form of communication with Optimite?

Email or Messaging App

What did you find most impressive or unique about this company?

Speed of delivery

Are there any areas for improvement or something Optimite could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Avantera Health

Describe what your company does in a single sentence.

Ecommerce supplements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimite to accomplish?

• Manage email/sms program

SOLUTION

How did you find Optimite?

Referral

Why did you select Optimite over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Optimite were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Manage, develop, and implement email/sms campaigns
• Manage, develop, and implement email/sms automation flows
• A/B test to improve email/sms performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Over $1mil in email/sms revenue
• Over 50 a/b tests launched with increased bandwidth
• Over 100% increase in email/sms sends

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always on time or early on deliverables
• Use ClickUp board to organize tasks and move through review/implementation process
• Amenable to meet our processes
• Always take on special projects

What was your primary form of communication with Optimite?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality and timeliness of deliverables are most impressive. They have a strong account manager who handles the normal processes as well as additional asks very professionally.

Are there any areas for improvement or something Optimite could have done differently?

More performance monitoring and communicating recommendations

BACKGROUND

Please describe your company and position.

I am the Growth Consultant of OnlyGrowth

Describe what your company does in a single sentence.

Email and SMS marketing for Shopify Plus brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Optimite to accomplish?

• Sending Email Campaigns for clients

SOLUTION

How did you find Optimite?

Cold email

Why did you select Optimite over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Optimite were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide professional, high converting email campaign designs for a variety of our clients in a timley manner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have been able to help my team grow and scale as we gain more email clients. They are very reliable and make it easy for me to always know my email campaign designs are going to be taken care of and look great for my clients. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always able to get back to me in 24hrs or less. They never miss any deadlines and are great with their deliverability.

What was your primary form of communication with Optimite?

Email or Messaging App

What did you find most impressive or unique about this company?

Their responsivness and their ability to be flexible with deadlines and new tasks. They also do a great job for the value.

Are there any areas for improvement or something Optimite could have done differently?

None