Ourselves

BACKGROUND

Please describe your company and your position there.

MPowder is a co-creation community that develops supplements and educational programmes for women in menopause. I'm the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ourselves?

Following the back of consumer trials, to launch the first wholefood-led supplement range designed to support the biochemical stages of menopause digitally in a crowded space full of large pharma solutions.

SOLUTION

How did you select this vendor?

Steven and Aaron have led the creative vision of some of the world's largest consumer brands - as well as working on purpose led businesses. We knew their work. We loved their response to our brand and challenge. As a boot-strapped start up, we appreciated their commercial acumen - and their ability to deliver something clever that we could afford to execute well.

Describe the scope of their work in detail.

Concept development, copy and creative direction of digital launch campaign.

What was the team composition?

Creative Duo (Creative Director and Writer)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Pre-sales exceeded target. Launch saw CPA 30% lower than benchmarked brands.

How effective was the workflow between your team and theirs?

Very efficient. On time. Surprising. Beautiful. Thorough.

What did you find most impressive about this company?

We were impressed by how quickly they understood us and how beautifully they executed the project.

Is there any area for improvement or anything that could have been done differently?

No.