Superco

BACKGROUND

Please describe your company and position.

I am the E-Commerce Manager of Donald Russell

Describe what your company does in a single sentence.

Online Butchers | Selling meat online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Migrate website from custom build to Shopify

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• High ratings
• Pricing fit our budget
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of the Farmison site design file - we will replicate the current design as closely
as we can, save for a few key elements:

Delivery Date Picker - we will recommend using a 3rd party app to power this in the short term to deliver within the timeline, we will need to work within the constraints of the app styling. This can be revisited post-go-live if required.
Loyalty - we will recommend using Yotpo/LoyaltyLion here

We we build a lightweight custom theme based on the Farmison Figma we create this theme will aim to deliver as fast a site speed as possible - we will need to limit 3rd party apps and optimise content as best we can

Deliver an SEO, Product, Customer and Order Migration for Farmison from their custom site to Shopify.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Clear timeliness reached on time and and being up to date with the progress from our account manager.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great project managment, met all the deadliness and delivered the project on time. Very responsive

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ability to meet our deadliness, deliver the project on time and great communication throughout the project 

Are there any areas for improvement or something Superco could have done differently?

No, I'm very pleased with the work they delivered.

BACKGROUND

Please describe your company and position.

I'm an executive of David M Robinson

Describe what your company does in a single sentence.

Diamond Jewellery and Luxury Swiss Watch Retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Design and develop a best in class website
• Translate the DMR in-store experience to the website.

SOLUTION

How did you find Superco?

Conference

Why did you select Superco over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DMR, a British heritage brand, fine jewellery designer & retailer of luxury watches prides itslef on the in-store experience offered to clients. Hosted on a dated WooCommerce/WordPress CMS, our website required a much-needed redesign and refresh to reflect the look and feel and overall customer journey clients can expect when walking into a DMR showroom.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic, increase in online orders, increased online enquiries and in-store appointment bookings. Too early to measure given the 16th January 2026 go live date.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was clear throughout the design and build phase. Lisa was always available over email,phone and virtual calls. The project was delivered on time despite the timescale set out (6-8 weeks).

What was your primary form of communication with Superco?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From day one, the Superco team was very attentive and showed a willingness to travel up to the DMR showroom in Liverpool during the first week of the project. By doing this, they were able to gain a better understanding of DMR as a business and the requirements for the new website.

Are there any areas for improvement or something Superco could have done differently?

A better insight and understanding of the various requirements of DMR's partner brands (Rolex, Patek Philippe, OMEGA, TAG Heuer, TUDOR and IWC Scahffahausen) would have been beneificial but, through no fault of the Superco team, this was not achievable given the project timeline.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Powder Design

Describe what your company does in a single sentence.

Ladies Accessories Brand, sells B2B and D2C

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Migrate custom site to Shopify site
• Add separate US site
• Improve usability and checkout

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Existing website including checkout needed complete overhaul. Custom work needed for bespoke B2B usability.
• huge migration and cleanup of existing B2B accounts required.
• international markets and warehouses needed set up.
• bespoke api creation for integrations and integration design and management.
• new aesthetic and design guidance.
• bespoke product add on creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Traffic and sales to website
• flow of orders to designated end-points
• successful B2B useability

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a very tight timescale which the team adhered to.

lines of communication and speed of action were super impressive. This was the only way the project was pulled off- each team member responded and delivered really quickly at each step.

The Superco team also helped advise on strategy and design elements- assisting with troubleshooting across the connected systems.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their communication was great.
• speed of response
• industry knowledge

also whole team was very decent and professional - great to work with especially when we were feeling the pain of our own self-imposed timescales!

Are there any areas for improvement or something Superco could have done differently?

Sometimes it was tricky for some members of our team to onboard with required systems for project(figma/google docs etc) but this was more of a lacking on our side. Maybe also offering pdf/docs as an option might help with less technically able clients

BACKGROUND

Please describe your company and position.

I am the operations lead of Monsters We Make

Describe what your company does in a single sentence.

Monsters We Make is an IP business offering graphic novels and merchandise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Deliver a functional e-commerce site for a global audiance
• Optimise for conversion
• Ensure a smooth customer experience for reading vol 1 via a digital e-reader

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Superco to deliver an aesthetically pleasing, high converting e-commerce website for the launch of our brand Monsters We Make. This included front-end design, shipping model optimization and app integrations. The most complex part of the project was building an e-reader from scratch enabling users to read Vol. 1 immediately after purchase.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ongoing communication with the Superco team was great and they were very flexible with regard to our needs (which changed from initial scope to final delivery) as well as post-launch troubleshooting, which really helped our small team navigate some challenges. The website launched in mid-Dec 2024 and experienced huge traffic and sales within hours from launch and it was great to see the site perform and customers transact at scale without issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time delivery, great communication throughout and very responsive to our needs.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Willingness for the founders / owners to interact with us through multipe timezones, often late night calls pre and post launch to ensure everything went smoothly. 

Are there any areas for improvement or something Superco could have done differently?

We were delighted with the experience. 

BACKGROUND

Please describe your company and position.

I am the Senior Ecom Manager of Cannaray

Describe what your company does in a single sentence.

Premium CBD, Wellness Gummies and CBD body products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Migrate our website from a headless build to native shopify
• To maintain the site on an ongoing basis
• Work with us on a road map to optimise the site long term

SOLUTION

How did you find Superco?

LinkedIn and an agency referral

Why did you select Superco over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Migrate our headless site on to a native Shopify site. Ensuring the look and feel was maintained but allowing is to easily add new functionality with launch including subscriptions and a search bar. Once launched, developing a strong roadmap to optimise UX. Offer guidance and support along the way with a dedicated point of contact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Launch new site by first week of July - actioned
• Maintain SEO rankings - actioned
• Add subscriptions to site - actioned
• Add a search bar to site - actioned
• Improve content hub - actioned

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was very hands on, communication was strong and we could easily reach the team through various channels. The response was quick and things were actioned quickly. We ran ahead of time throughout the project and were able to make changes without difficulty.

What was your primary form of communication with Superco?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team - all very responsive and experts in their fields. Even the founders, Tom and Tom, who I am sure are very busy, would get invovled if needed. Helpful, friendly and informative in their approach. Especially our account manager, Lisa, who always helps or connects me with the right team member when needed. 

Are there any areas for improvement or something Superco could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the director

Describe what your company does in a single sentence.

Manufacturer and retailer of bespoke furniture

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco - Shopify Plus Partner to accomplish?

• Increase brand identity
• Increase sales

SOLUTION

How did you find Superco - Shopify Plus Partner?

Referral

Why did you select Superco - Shopify Plus Partner over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Superco - Shopify Plus Partner were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a bespoke website tailored to our specific requirements. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

in the second month of the website going live we saw a huge increase in online sales, which we were not expecting as we due to high ticket nature of our products, they are a considered product. Since, we have seen an overall increase in sales, and visitors are far more engaged on the website for a far longer time. We have also reached and appealed to a new demographic that with our old website was unattainable. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They overdelivered in every aspect. Their attention to detail was outstanding, and this is exactly what we needed as the nature of our business needed bespoke solutions tailored exactly for our goals. If a problem came up our end we received an immediate response and solution. 

What was your primary form of communication with Superco - Shopify Plus Partner?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

From the very beginning we could tell they would be a good fit. They asked so much about us, and made it their goal to get across our personality as a business through our website. 6 of their team even came for the day visiting our showroom, meeting our team and getting to know us. 
We then discussed what our main objectives were and how our current website didn't reflect us as a brand and why. From there they put together two different plans for us to choose from, critique and alter to best reflect our goals. We arrived with a website that ticks all the boxes and more. 

Are there any areas for improvement or something Superco - Shopify Plus Partner could have done differently?

None that I can think of. 

BACKGROUND

Please describe your company and position.

I am the Project Lead of REGEN OPTICS

Describe what your company does in a single sentence.

New gaming eyewear brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

To build a fully functioning ecommerce site for the launch of a new brand

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Regen is a new Direct-To-Consumer gaming eyewear brand from INSPECS Group. The brand will be looking to launch in Q1 / early Q2. Regen is looking to design & build a site to launch their product range in the UK first, with international stores to follow.

The site should be fully styled to REGEN branding, which includes some custom metafields in Shopify. It should also support a Virtual try-on integration. The site should be easy to use both from a customer's POV and for the Regen team, with documentation to refer back to after launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of the project against a tight timeline, with soft launch scheduled for 2nd May. 
• Sentiment of feedback from various stakeholders. 
• How close did we finish to the original budget? 
• Response times from the superco team during UAT period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the project timeline was extended slightly due to a couple of change requests that arose as both the site + the brand were developed and some unavoidable issues which are typical in any new brand launch. However, we were able to deliver the site on time for the shareholders, which was our aim. 

Superco were great in responding to MANY questions from the team as shopify was new to us and we therefore needed a lot of hand holding during the site population and UAT phases. We also have some great documentation to revert back to.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of account management that was provided was very impressive, particularly when we aren't what you would class as a big client (yet). We had several calls in which the whole team were involved, which gave us confidence that we were as important as a much larger client, something we didn't feel when speaking with other agencies in the scoping stage.

Are there any areas for improvement or something Superco could have done differently?

A change in personnel did mean that communication was hampered slightly during the project + some conversations we had had previously were not passed on but this was rectified pretty swiftly and superco did all they could to ensure that our project remained on time and to a very high standard.

BACKGROUND

Please describe your company and position.

I am the Founder

Describe what your company does in a single sentence.

Our company is an edit of targeted sleep, rest and recovery solutions that harness the power of plants. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Re-vamp website - look and feel
• Stylish, on brand, luxury website
• Add subscriptions to all products

SOLUTION

How did you find Superco?

Referral

Why did you select Superco over others?

• High ratings
• Referred to me

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Shopify 2.0 migration
• PDP update
• Subscription implementation
• CTA enhancement
• Site speed enhancement
• Content optimisation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly updates from Sam (our phenomenal account Manager).  Delighted with the outcome and the user journey on our new website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient.  Communicated with clarity at all times and always delivered beyond our expectations.  Was always kept in the loop with the work being carried out and delivery dates.  Sam was an outstanding account manager.  She often went out of her way to help us and explain things in more detail even on her day off or out of hours.

What was your primary form of communication with Superco?

Virtual Meeting

What did you find most impressive or unique about this company?

I was very impressed with Sam our Account Manager.  At first I felt a little out of sorts as everything was done on Figma and online meetings.  We were unable to schedule a face to face meeting.  It took a short time for me to understand how Superco worked with regards to completing tasks.  Once understood, the process was simple and logical.  Sam kept me going throughout the project.  My lack of technical know how at times drove me mad (I am sure it drove her mad but she never let on)! 

She was calm, collected and thoughtful.  Upon occasion, she talked me through the same areas about 10 times until I fully understood - this was the uploading info onto Shopify.  There were times when I was literally losing the will to live with the technical aspects but Sam was always a huge support.  At the end of the project, we were able to upload info, change images and literally do anything on Shopify.  No more hard coding!  I am now a Shopify Plus expert!

Are there any areas for improvement or something Superco could have done differently?

No, I'm very happy.  Keep Sam!

BACKGROUND

Introduce your business and what you do there.

I’m the director of Richard Allan London, a design company established in 1962. Richard Allen was a silk scarf designer in the 60s and 70s when silk scarves were the fashion. He was known worldwide in top shops like Harrods, Selfridges, Bergdorf, and Saks. Moreover, he was known for his designs with bold colors and abstract patterns.

The company did incredibly well for 20 years, but he got wrong Parkinson’s and had to stop. Now, we do limited edition design prints of original archive designs. We’ve also moved into interiors, like prints and cushions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Superco?

We wanted somebody to take on our e-commerce business, such as newsletters and sales pushes.

SOLUTION

What was the scope of their involvement?

Superco has written emails for us. They achieve our voice and brand look, which is absolutely crucial.

What is the team composition?

We work with three teammates but mainly talk with Tom (Co-Founder).

How did you come to work with Superco?

We had a good experience with them the first time. They already knew our website and were clever at reading our needs. We initially found them through an advertisement on a site I followed. It was perfect timing because the website design had become outdated.

What is the status of this engagement?

We began working with them in January 2024, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Superco has raised our profile, and the emails are beautiful. Moreover, Superco achieves what they set out to do. We’re very proud of the emails going out; they help our website and draw more people in.

How did Superco perform from a project management standpoint?

They’re accommodating about budgeting and telling us what we need to do. Superco is honest and helpful; they analyze our needs and work through a timely program within budget.

What did you find most impressive about them?

Superco has new ideas and is very professional and experienced in their field, so we trust them. Their customer service is excellent; they’ve been so good to us.

Are there any areas they could improve?

No, they’re absolutely fantastic. They’re very inspirational and enthusiastic.

Do you have any advice for potential customers?

Don’t hesitate to talk to them because they’re very honest. They see the customer for what they need rather than putting a formula on each company; Superco analyzes the company and takes it case by case to get it right for you.

BACKGROUND

Please describe your company and position.

I am the Digital product lead of a consumer products company 

Describe what your company does in a single sentence.

COFFEE PRODUCTS FOR COFFEE LOVERS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Superco to accomplish?

• Manage the development of new DTC Shopify website themes.

SOLUTION

How did you find Superco?

• Referral
• Other

Why did you select Superco over others?

Pricing but also felt like the most keen to nail the brief

How many teammates from Superco were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Superco will develop a brand-centric home page (option for this to be different per region), incorporating an image slider with the abilty to present different images - static, gif. 
• Rebuild the store. 
  • We will build this all out on Shopify Online Store 2.0, allowing the following to be customised: fonts, colours, sizes (fonts, colours), Home Page image/gif transitions (automatic, scroll, click). 
  • We will migrate the store to Shopify Plus. 
• Superco will do UX Consultancy, Theme Development and Backend Multi-Store Set Up

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project/ website theme went live 7th of march.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Superco delivered the project and website to specification. Their project management style was pretty flexible - we had some very specific design requirements, and I was able to work closely with their team to get the result we wanted.

What was your primary form of communication with Superco?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The founders are involved and passionate, which is great to work alongside.

Are there any areas for improvement or something Superco could have done differently?

Would love to see a tightening up of weekly project/ status updates, nonetheless we were very happy with the service Superco provided.