SalesWoot

BACKGROUND

Please describe your company and your position there.

I'm an executive of the company. I provide lead generation services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesWoot, and what were your goals?

We were in need of a company to assist with outbound lead generation campaigns via various channels and markets, with the goal of solidifying a discovery call with our team. This included identifying new leads as well as targeting internal lead lists.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did a comprehensive search of digital marketing, inside sales, and other organizations for lead generation. I had experience and success working with SalesRoads as a salesperson in a prior role, and included them in the review. They were the best fit for my salespeople as well.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of the project was to provide about 100 hours of telemarketing support per month. We needed them to craft a training playbook, distill our story and value proposition, template talk tracks, and be prepared for different types of sales objections.

How many resources from the vendor's team worked with you, and what were their positions?

• Customer Success Manager,
• sales researchers,
• dedicated SDR.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been consistently in the 20% to 40%+ open rates for email communications, with consistent leads that are of quality, even if they did not come to fruition. From the onset of the project, we have received into the triple digits across our various targets.

How effective was the workflow between your team and theirs?

Very effective. SalesWoot was able to work quickly.

What did you find most impressive or unique about this company?

They really tailored their services to our needs and invested a lot of time in managing the campaign and tweaking different elements to maximize success, despite us being a smaller client for them.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.