Serfe

BACKGROUND

Please describe your company and position.

I am the Digital Application Development Manager of Monin Inc, USA

Describe what your company does in a single sentence.

Monin creates and manufactures premium flavor syrups, sauces, purées, and beverage solutions used by coffeehouses, bars, restaurants, and foodservice operators across the Americas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serfe to accomplish?

• Platform Stability Ensure uninterrupted e-commerce operations across multiple regions, minimizing downtime and operational risk for a business-critical platform.
• Scalability Support scalable growth across the US, Canada, and Latin America without performance degradation or architectural rework.
• Marketing Agility Enable marketing teams to launch campaigns, promotions, and content updates quickly and safely, without heavy technical dependencies.
• Performance Optimization Improve site performance, load times, and overall user experience to support higher traffic and conversion rates.
• System Integrations Seamlessly integrate e-commerce with ERP, marketing, analytics, and logistics systems to streamline operations and reporting.
• Long-Term Maintainability Reduce technical debt and improve maintainability to ensure long-term platform reliability and easier future enhancements.

SOLUTION

How did you find Serfe?

• Online Search
• Other

Why did you select Serfe over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Serfe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Serfe’s scope at Monin spans long‑term eCommerce platform development and maintenance, beginning with the migration of Monin’s U.S. and regional sites from Magento 1 to Magento 2, including the re‑engineering of custom business modules for pricing, shipping logic, multi‑region storefronts, recipe tools, and PDF generation; this later evolved into Shopify-based custom app development, where Serfe supports Monin’s Shopify stores with API upgrades, EDI order integrations, inventory and fulfillment flows, ERP handoffs, and custom POS/logic rules. In parallel, Serfe provides ongoing operational support through weekly coordination, issue resolution, regional rollouts (US, Canada, Mexico, LATAM), deployment assistance, and continuous optimization to keep Monin’s eCommerce and integration stack stable, scalable, and aligned with business needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Platform Uptime Maintained high platform availability across multiple regions, supporting continuous e-commerce operations with no major service interruptions during active campaigns and peak traffic periods.

Deployment Speed Reduced time to launch marketing campaigns, promotions, and content updates, enabling same-day releases instead of multi-day coordination cycles.

Operational Efficiency Streamlined recurring operational tasks and platform updates, reducing manual effort and dependency on senior technical resources.

Performance Improvements Improved page load times and overall site responsiveness through continuous performance optimizations and targeted fixes.

Issue Resolution Time Decreased average time to identify and resolve production issues, minimizing business impact and improving response predictability.

Cross-Team Satisfaction Improved collaboration between technical and marketing teams by providing reliable support, clear communication, and predictable execution.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Serfe’s project management has been organized, responsive, and collaborative, with clear weekly coordination, documented priorities, and active task tracking. Deliverables were generally completed on time within agreed planning cycles, and when delays occurred, they were tied to external dependencies and openly communicated. Serfe responded quickly to Monin’s needs by adjusting priorities, clarifying requirements, and re‑testing solutions to address business‑critical issues without friction.

What was your primary form of communication with Serfe?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Serfe was their strong technical ownership paired with flexibility—they understood our complex eCommerce integrations deeply and adapted quickly to changing priorities while keeping critical systems stable.

Are there any areas for improvement or something Serfe could have done differently?

Overall, Serfe performed well, but a few areas for improvement emerged over time. In some projects, documentation and deployment ownership could have been clearer earlier, especially around custom apps and environments that were originally set up by prior vendors, which occasionally required extra coordination to confirm ownership and deployment steps. Additionally, when work depended on external third parties or regional inputs (for example, shipping providers or API changes), timelines sometimes extended while details were clarified, suggesting earlier effort estimation and dependency mapping could further streamline delivery. These were process refinements rather than delivery failures, and Serfe was generally proactive once gaps were identified.

BACKGROUND

Please describe your company and position.

I am the Director of Linnihan Foy

Describe what your company does in a single sentence.

Linnihan Foy is a full service advertising and marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serfe to accomplish?

• Provide technical consulting and on-demand development to streamline content updates, handle complex integrations, and reduce internal workload.
• Improve overall website performance and stability by fixing bugs, broken links, and slow-loading pages across WordPress and Shopify properties.
• Enhance user experience (UX) by refining layout elements, improving navigation, and aligning designs with branding guidelines.
• Optimize SEO and marketing analytics through proper tag implementation and integration with tools like Google Tag Manager.
• Support marketing campaigns by building new landing pages and customizing components for specific client sub-brands (e.g., GetVisualz, Fusion Imaging).

SOLUTION

How did you find Serfe?

• Referral
• Other

Why did you select Serfe over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Serfe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were tasked with building a new website for a large construction equipment manufacturer to help them expand their sales network in North America. This included designing UX/UI layouts from scratch, writing copy, managing 100 PDP pages for highly technical pieces of equipment, and managing the technical needs and standards of a global brand. Serfe was our sole development resource on the project. They built everything from the ground up on WordPress, including laying out the backend of the site in a way that novice marketers could use after launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launch a new website the highlights the company's brand and products well in a new geography, and provide top of the line digital experience with no bugs, lags, or navigation complications.

Improved page load times, contributing to better SEO performance and user retention.

Faster turnaround for marketing updates and campaign landing pages, enabling timely launches for multiple client initiatives.

Increased team efficiency by offloading complex development tasks to Serfe, allowing the client’s team to focus on content and strategy.

Positive feedback from internal stakeholders and clients regarding improved site stability, navigation, and branding consistency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Serfe exceeded all expecations on timelines! We asked for some tight deadlines to be met and they delivered. They were honest about what could get done in the timeframe, and then delivered a little bit more. It is so helpful to have a partner that understands the needs of clients while being realistic about what can be done so you don't disappoint the client.

What was your primary form of communication with Serfe?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Serfe has a outstanding team of coders and developers. They were extremely organized, communicative, and timely in everything they did. They are proactive about issues, timelines, or even things like holidays the team will take and how they will provide coverage.

Are there any areas for improvement or something Serfe could have done differently?

My only wish is that they were closer to Minneapolis so we could meet in person or grab a drink when we launch a new site together!

BACKGROUND

Please describe your company and position.

I am the CTO of Marketpage

Describe what your company does in a single sentence.

MarketPage™ is a best-in-class marketing content technology that integrates with existing CMS and e-commerce platforms, but solves for all the problems those platforms have with large-scale, data-driven marketing efforts.  The platform includes multiple tools that massively increase market share and improve audience acquisition by creating data-driven content, pages or internal linking at scale. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serfe to accomplish?

• Complete software development work for data processing pipelines used to deliver our Pages and Smart Content projects
• Develop and Configure widgets in our customized Pages product.

SOLUTION

How did you find Serfe?

Online Search

Why did you select Serfe over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Serfe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Serfe has provided the following deliverables over the two-year engagement:

• Python / Airflow / Databricks software development to build data processing pipelines for customer data ingestion on many Marketpage Pages and Smart Content projects.
• Development of WordPress widgets
• Configuration of Worpress widgets
• Development of data API for Pages projects and Smart Content projects for multiple customers.
• Configuration of content that mixes variables and templated English language to create unique content for sites from 1000 to 16 million pages. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company tracked project tasking in Jira. Serfe participates in our normal Software development sprint process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Serfe developers were solid and were extremely helpful in augmenting our development team. Serfe developers responded and stepped up to increased requests and new development projects that they had less background in and delivered excellent results. 

What was your primary form of communication with Serfe?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Unlike many offshore companies, with Serfe, we can scale up and down the hours we use from the company with the requested hours forecasting we provide. Many operations want a commitment to full-time resources, which does not work for an Agency business model where the demand for services constantly changes. 

Are there any areas for improvement or something Serfe could have done differently?

We're delighted with our continuous partnership with Serfe and are working with them to improve delivery and collaboration.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of The Center for Guided Montessori Studies

Describe what your company does in a single sentence.

Online teacher training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serfe to accomplish?

• Complete a software project that another vendor abandoned
• Add new features to this project once completed
• Maintain this software project

SOLUTION

How did you find Serfe?

Online Search

Why did you select Serfe over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Serfe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Serfe was selected to help us complete a software project that another vendor abandoned.They excelled at this. The project was a complex integration of an LMS package called Moodle with a bespoke subscription, CRM, and billing package. Deliverables included a custom Moodle plugin, server configuration, database design, and many milestones along the way to a fully functioning project.

This was 8 years ago, so some of the specifics escape me at this point. Serfe was the sole development team and worked with us to draw up specifications including user stories. We were highly satisfied with their approach to project management, their careful attention to details, and their communication skills.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A working subscription system that integrated a public facing web store, a user-facing subscription management system, integration with our Moodle LMS using a plugin, and various administrative tools and reports.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They were excellent at communication and meeting goals on time and on budget.

What was your primary form of communication with Serfe?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication skills are excellent. By which I don't mean that their english is good and easy to understand (it is) but rather that they are responsive, easy to reach, and provide ample regular updates about project status.

Are there any areas for improvement or something Serfe could have done differently?

Serfe is not the cheapest software company out there as measured by their hourly rate. However, if I consider the number of hours it may have taken a "cheaper" company in India or eastern Europe to achieve the same goals, I am highly satisfied that Serfe is very cost effective. Every one of my coworkers that interfaced with them has shared praise. I cannot think of any areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Founder of Local Galaxy Digital

Describe what your company does in a single sentence.

Wordpress and Joomla website design and cms development, digital seo/sem marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serfe to accomplish?

• Resolve Bugs and Optimize Functionality: Identify and rectify bugs, such as those related to project sites, quizzes, and login issues, to optimize overall system functionality and provide users with a smooth and error-free experience.
• Revamp Content Management and Customization: Update website themes, alter reports, and manage content effectively to align with changing requirements, ensuring a dynamic and visually appealing online presence.
• Facilitate Learning Pathways and Certification Renewals: Develop and improve learning paths, renewals, and certification processes to enhance user training experiences, providing structured learning and streamlined certification renewals.
• Enable International Expansion: Implement a global map feature to facilitate international user engagement, focusing on Europe and the Americas, ensuring the platform's reach and relevance on a global scale.
• Enhance Data Management and Reporting: Cleanse data, add download functionalities, and customize reporting features to improve data management, enabling more robust and accessible reporting for stakeholders.
• Ensure Language Localization: Resolve language-related issues, such as Dutch and Spanish errors, to provide a localized experience for users, increasing accessibility and catering to diverse linguistic preferences.
• Strengthen Security Measures: Address permissions, logins, and security concerns to fortify the platform against potential vulnerabilities, safeguarding user data and ensuring a secure digital environment.
• Optimize Project Management and Documentation: Streamline project management processes, including documentation and communication, to enhance collaboration and ensure efficient progress tracking throughout the development lifecycle.
• Achieve Enhanced User Experience: Implement responsive design and accessible navigation menus to ensure a seamless and user-friendly interaction for visitors across various devices and abilities.
• Ensure Technical Currency and Stability: Execute upgrades, including Joomla 4 and PHP, to enhance system performance, security, and compatibility, maintaining a modern and stable technological foundation.

SOLUTION

How did you find Serfe?

Upwork

Why did you select Serfe over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Communication

How many teammates from Serfe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Serfe has been providing custom website and application development services within open-source platforms for several years. The current project website has over 3,000,000 views and 25,000 users. Serfe always provides reliable service and top level, deliverables. Their project management system is top-notch, and communication is very reliable. During the pandemic we teamed up for a major project providing online training services to a Fortune100 Company. 
Our company has worked with many vendors over the years and Serfe stands at the top of the list for technical proficiency, communication and overall reliability and level of service.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• User Engagement Metrics: Increased user interactions and engagement on the platform, measured through metrics like page views, session durations, and quiz completions.
• Bug Resolution Rate: Successful resolution of reported bugs, measured by the percentage of identified bugs that have been addressed and fixed.
• System Uptime and Performance: Improved system reliability and performance, demonstrated by increased uptime and reduced page load times, ensuring a smooth user experience.
• Learning Path Adoption: Higher adoption rates for learning paths and certification renewals, indicating successful implementation and user participation in training programs.
  
  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Serfe Ticketing system is excellent tracking for your project.

What was your primary form of communication with Serfe?

Email or Messaging App

What did you find most impressive or unique about this company?

Expertise, professionalism, and trustworthiness.

Are there any areas for improvement or something Serfe could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

I am the Digital Product Manager of Falabella.com

Describe what your company does in a single sentence.

The largest retailer in South America

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serfe to accomplish?

• Develop plugins
• Develop SDK
• Provide technical support

SOLUTION

How did you find Serfe?

Other

Why did you select Serfe over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

What was the size of Serfe’s team?

2-5 Employees

What was your primary form of communication with Serfe?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of 3 eCommerce Plugins, these plugins should be designed to seamlessly integrate with our platform (Seller Center) and enhance the eCommerce experience for our users. Provide technical support to our partners and self-integrated sellers. This will involve troubleshooting technical issues and resolving any problems that arise in a timely and professional manner. 

Maintenance of PHP SDK, ensuring that it is up to date and functioning properly. This will involve making updates to the code as needed, debugging any issues that arise, and ensuring that the SDK is compatible with our platform and other systems.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 3 plugins developed 
• updated SDK 
• Helped key sellers to integrate with Falabella & Linio

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team consistently demonstrated a high level of professionalism in their work, consistently delivering top-quality results on projects. Their deep knowledge and expertise in PHP and React was invaluable, and they consistently went above and beyond in their efforts to solve issue and hard development tasks.

What did you find most impressive or unique about this company?

The team members

Are there any areas for improvement or something Serfe could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and your position there.

We are a brick and mortar furniture store located in California, USA also supported by a e-commerce website. I am the owner and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Serfe, and what were your goals?

Our company hired Serfe.com to resolve a series of bugs and deficiencies left behind by the original (and horrible) developers of our website. Once these were corrected we have continued to work with Serfe.com on many major website improvements and ongoing maintenance and updates.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed three companies. I was impressed with the timeliness and clarity of communication as well as there fair and transparent pricing structure.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Initial conversations were on scheduled calls all remaining (and continuing) communication have been through email and/or their internal work-flow cloud based software. Serfe has provided expert advice with all things Magento. From front-end design, layout and function to all types of backend operations including (but not limited to) extension additions/configurations/updates, custom coding to satisfy our requests, bug detections and fixes, SEO improvement and much more.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was assigned to us and has been with us since the beginning. A several senior developers, developers and junior developers have working on various aspects of the site. Task assignments were based on level of expertise needed to complete the tasks.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Serfe has delivered on everything we have asked for. If we make a request, that request is acknowledged right away and responded to in a timely manor. Each response includes a clear estimation of the cost and timeline of that specific project. We have had many simple projects requiring only an hour or two of time and also several major improvement projects requiring 150-200 hours of work. Almost every project was completed within the estimated hours.

Describe their project management style, including communication tools and timeliness.

Serfe uses their own platform for creating, monitoring, linking and completing tasks. Any time feedback is required from my team, an email is generated and any reply is logged into their system. Communication takes place daily. (Mon-Fri)

What did you find most impressive or unique about this company?

We have been most impressed with the level of communication, quality of work provided, and overall cost.

Are there any areas for improvement or something they could have done differently?

I wish some projects could have been completed faster, but that is likely due to the fact that Serfe works within our budget parameters. We told them we were willing to spend up to $xxxx.xx per week for their services and they have always kept their billable hours within our budget.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a USA-based medical software startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Serfe, and what were your goals?

We onboarded Serfe to add new functionality to our customer-facing web app and to make our backend more robust to support multi-tenancy, user privileges, etc.

SOLUTION

How did you select this vendor and what were the deciding factors?

We initially chose 3 web development firms to interview. Serfe was very responsive and addressed our questions immediately. They also provided references that I contacted before hiring Serfe.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We approached Serfe to update our web app MVP. When we began, it was lacking functionality, had bugs, and did not display appropriately on mobile devices. Our internal project manager laid out Jira-based sprints that we were looking for them to accomplish. Serfe reviewed these sprints together with our codebase, and pulled together a development plan.

We had an initial kickoff meeting, and then were in regular communication via Slack and stand-up meetings. For each sprint, releases were sent to our team to test prior to them being pushed live. We rarely found any issues in our own testing. Serfe was able to fully complete our project, including updating our web app UI and the backend to support it.

How many people from the vendor's team worked with you, and what were their positions?

We had one project manager, one senior developer, and one junior developer working for us on this project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As an early-stage startup, Serfe's work has enabled us to begin demoing and deploying our solutions to early users.

Describe their project management style, including communication tools and timeliness.

Serfe communicates really well via written progress reports and Slack. Prior to each sprint, a plan was distributed with an estimate of total # of hours and # of weeks to completion.

What did you find most impressive or unique about this company?

Serfe has been the most professional software development firm we have worked with. They care deeply about quality and have robust internal processes to ensure that their development efforts work as intended.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the founder, owner, and CEO of the company. We’re creating an e-learning platform for educators and course creators to sell their exam prep courses online. With this B2B side, we’ll branch out to many more exam markets.

On our B2C side, we’re also creating our exam prep courses and selling them directly to students.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Serfe?

They provide web app development services.

SOLUTION

What was the scope of their involvement?

Serfe has built our platform from scratch. They use AWS, Amplify, React, Material Design, Dynamo DB, and Node.js. We initially provided design documentation to start the project.

For the frontend, students can sign up, create an account, and have practice exams. Then, we have the study questions, which use a spaced repetition algorithm to deliver the same questions repeatedly. As students iterate through the questions, the frequency gets lower as they know the information better.

Creators can create their courses and upload content, videos, audio files, and PDFs on the backend. They can also launch their own branded website using our service as their subdomain. On the other hand, we can manage students through the administration panel.

Additionally, Serfe provides backup services, like server management.

What is the team composition?

We primarily work with the project manager. We communicate directly with a few developers, but there are probably between 5–10 people on the team.

How did you come to work with Serfe?

They worked for us at a previous company for about five years. We’ve had a long, standing relationship with them, and they’ve worked on multiple projects for us.

How much have you invested with them?

We’ve spent around $200,000–$400,000.

What is the status of this engagement?

They started working on this project in June 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our engineering team has worked with third-party contractors in the past, and they’ve had nothing but good things to say about Serfe. Since I’m not a technical person, I place a lot more trust in our technical team. It’s good to know that they’ve validated and confirmed that Serfe’s team is doing a great job.

Also, we’re getting a good ROI from them. They complete the work quickly and are very productive. On the other hand, we don’t have any specific metrics yet because we haven’t launched the platform. We’re still in the building phase and going through the QA process, and they’ve been good at fixing any bugs or issues.

How did Serfe perform from a project management standpoint?

They’ve done very well. Serfe does what we ask them to. They’re flexible, and they’ve worked with us on many different project management services. Right now, we use Jira and our GitLab repositories. We’ve added them to that and our Slack. Also, the team is willing to do an agile methodology. We have daily standups and weekly meetings with them. Overall, they do whatever we need in terms of communication.

What did you find most impressive about them?

We can rely on them. They’re consistent in their technical ability and overall work. The developers sub in and out, but they’re always able to pick up the project pretty seamlessly. We highly value our relationship with them — working with a good, reliable company like Serfe is one of our superpowers as a company.

Are there any areas they could improve?

They could give us a better heads up when they can’t meet a milestone.

Do you have any advice for potential customers?

Find out the project management system that works best for you and allow Serfe to conform to that. Also, communicate with them as much as possible and keep the information flowing between the two teams.