Skille

BACKGROUND

Please describe your company and position.

I am the Co-founder of LS LLC

Describe what your company does in a single sentence.

Jobs business

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skille to accomplish?

• lower cpa
• more sales
• more clicks

SOLUTION

How did you find Skille?

Online Search

Why did you select Skille over others?

High ratings

How many teammates from Skille were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strategy Development:
  • Audience Segmentation: Dividing the customer base into segments based on demographics, purchase history, and behavior to tailor email content.
  • Campaign Planning: Creating a schedule of email campaigns aligned with business goals, product launches, and promotions.
• Email Content Creation:
  • Copywriting: Writing compelling email subject lines, body content, and calls to action that resonate with the target audience.
  • Design: Developing visually appealing email templates that align with brand identity, ensuring they are mobile-responsive.
• List Management:
  • Subscriber Management: Growing and maintaining a clean email list, ensuring compliance with GDPR and CAN-SPAM regulations.
  • Personalization: Using customer data to personalize email content, such as including the recipient’s name or recommending products based on past purchases.
• Campaign Execution:
  • Automation: Setting up automated email workflows, like welcome series, cart abandonment reminders, and post-purchase follow-ups.
  • A/B Testing: Experimenting with different email elements (subject lines, layouts, content) to optimize open rates, click-through rates, and conversions.
• Performance Analysis:
  • Tracking & Reporting: Monitoring key performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and analyzing campaign effectiveness.
  • Optimization: Adjusting strategies based on performance data to improve future campaigns.
• Compliance & Best Practices:
  • Legal Compliance: Ensuring all email campaigns comply with relevant laws and regulations, such as GDPR and CAN-SPAM.
  • Best Practices: Staying updated with industry trends and best practices to continually refine email marketing strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

sales performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazing managment

What was your primary form of communication with Skille?

Virtual Meeting

What did you find most impressive or unique about this company?

Their attention to detail was great.

Are there any areas for improvement or something Skille could have done differently?

nothing

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a photo creation company.

Describe what your company does in a single sentence.

We create professional headshots from selfies in hours.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skille to accomplish?

• Meta Ads Marketing

SOLUTION

How did you find Skille?

Clutch Site

Why did you select Skille over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Skille were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Kevin Moore and his team at Skille managed our entire Meta advertising campaign, starting from budget allocation to strategic planning. They provided a comprehensive service that included:

 1. Budget Management and Strategy: Kevin himself worked with us to determine the best allocation of our advertising budget, ensuring maximum ROI.
 2. Creative Development and Testing: Understanding the importance of creative content in Meta advertising, Skille’s team aggressively tested various creative assets. They continually optimized our ads based on performance data, ensuring our campaigns remained fresh and engaging.
 3. Data-Driven Decision Making: All decisions made by Skille were backed by rigorous data analysis. This approach allowed for precise targeting and effective campaign adjustments, leading to significant improvements in our ad performance.

Key deliverables included:

 • Detailed budget plans and strategic outlines.
 • A series of creative ad variations for continuous A/B testing.
 • Regular performance reports with actionable insights.
 • Ongoing optimizations based on real-time data analysis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Skille yielded significant improvements across various metrics. Some of the key measurable outcomes that demonstrate our progress and success include:

 • Increase in ROAS: We experienced a 25% increase in ROAS within the first month of working with Skille at 2-3X spends.
 • Lower CPA: The cost per acquisition dropped by 30%, allowing us to acquire more customers for less.
 • Improved Conversion Rates: Our conversion rates saw a substantial increase of 35%, directly impacting our revenue growth.
 • Expanded Reach: The strategic targeting and data-driven approach expanded our reach by 50%, bringing our brand to a wider audience globally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management at Skille, led by Kevin Moore, has been exceptional. They consistently delivered items on time and often ahead of schedule. Communication was clear and prompt, and they were always responsive to our needs and feedback. We have a fluid Slack channel and weekly meetings.

Kevin and his team made sure to keep us updated throughout the entire process, from planning to execution. They were highly organized and detail-oriented, which made working with them a seamless experience. Any adjustments or new requests we had were handled swiftly and efficiently.

Their proactive approach to managing our campaigns, combined with their commitment to meeting deadlines, ensured that our projects were completed successfully and to a high standard. We greatly appreciated their dedication and professionalism.

What was your primary form of communication with Skille?

Virtual Meeting

What did you find most impressive or unique about this company?

What impresses us most about Skille is their personalized approach to our advertising needs. Kevin Moore’s hands-on involvement in determining our budgets and strategies ensured our campaigns were tailored to our specific goals of scale and ROAS.

Additionally, their commitment to creative testing was unparalleled. Skille’s team continuously experimented with various creative assets, ensuring our ads remained innovative and effective. This level of dedication to creative excellence is something we haven’t seen with other agencies.

Are there any areas for improvement or something Skille could have done differently?

While our experience with Skille has been overwhelmingly positive, there are a few areas where they can improve:

1. Reporting Detail: The performance reports were useful, but adding more detailed insights and recommendations in the reports would help us better understand the data and make more informed decisions async. We got these insights anyway through our weekly calls.

These are minor issues in the grand scheme of things, and overall, we are very satisfied with the service provided by Skille.

BACKGROUND

Please describe your company and position.

I am the Marketing of Natural Farm

Describe what your company does in a single sentence.

Manufacturer of dog chews, bones, and treats and best-seller of Bully Sticks on Amazon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skille to accomplish?

• Improve our Facebook ads performance
• Improve our Google ads performance
• Improve our email campaigns

SOLUTION

How did you find Skille?

• Online Search
• Clutch Site

Why did you select Skille over others?

• High ratings
• Great culture fit

How many teammates from Skille were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Skille has been tasked with driving e-commerce sales growth and achieving revenue objectives through a strategic blend of social paid campaigns, PPC advertising, and email marketing. Their scope of work encompasses thorough analysis and strategy development, including audience segmentation and campaign optimization techniques.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We primarily assessed performance through ROAS derived from the ad campaigns. Analyzing Shopify metrics allowed us to track the direct impact of the campaigns on revenue generation, providing a clear indicator of effectiveness.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kevin consistently demonstrates his expertise in advertising, delivering impressive results time and again. His team exhibits exceptional skill with Shopify, adept at building strong sales funnels from brand awareness to retention. They have proven invaluable to the Natural Farm team, seamlessly expanding our marketing department's capabilities and aiding in achieving our revenue goals.

What was your primary form of communication with Skille?

Email or Messaging App

What did you find most impressive or unique about this company?

Among the many agencies we've partnered with in the past, Kevin and his team distinguish themselves by swiftly comprehending our business, products, and audience. Their unparalleled responsiveness and sincere dedication to advancing our brand set them apart as a truly exceptional partner.

Are there any areas for improvement or something Skille could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the CEO of an ecommerce company 

Describe what your company does in a single sentence.

We specialize in offering graphic apparel, clothing, and streetwear

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Skille to accomplish?

• Increase FB ROAS

SOLUTION

How did you find Skille?

Clutch Site

Why did you select Skille over others?

• High ratings
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

• Advertising Strategy: Customized plan targeting specific audiences, with a focus on demographics, interests, and behaviours. 
• Creative Content: Design and production of visually appealing ad content, including images, videos, and text. 
• Campaign Setup: Configuration of ad campaigns, ad sets, and ads within the Facebook Ads Manager, including budget allocation and scheduling. 
• Monitoring and Reporting: Continuous tracking of ad performance against KPIs, with regular reporting on metrics like reach, engagement, conversions, and ROAS/MER. 
• Optimization: Ongoing adjustments to campaigns based on performance data to improve results and achieve marketing objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in overall marketing efficiency through increased AOV and ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Initially struggling with a low Return on Ad Spend (ROAS), our partnership with Skille marked a transformative period. Their strategic overhaul, focused on data-driven targeting and creative optimization, propelled us from inefficiency to achieving a great ROAS. Their adeptness at identifying underperforming aspects and rectifying them through meticulous A/B testing and audience segmentation was commendable. 
Their responsiveness to our evolving needs and proactive adjustments ensured the campaign not only regained its footing but also surpassed our expectations in performance metrics

What was your primary form of communication with Skille?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most impressively about Skille is the direct communication clients have with the owner, rather than with intermediaries who don't know the account or anything about marketing. This approach ensures that strategic decisions and adjustments are made quickly and efficiently, with a personal touch that's rare in the industry. 
They highlight their commitment to client satisfaction and a deep understanding of our business intricacies, making for a uniquely effective and responsive service experience.

Are there any areas for improvement or something Skille could have done differently?

Given our partnership with Skille is still in its infancy, it's early to pinpoint specific areas for improvement or suggest alternate strategies. The early stages of any collaboration are about building understanding and optimizing communication. As we move forward and deepen our working relationship, we anticipate identifying ways to enhance our collaboration.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of Readability.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skille?

We were looking for a company that could help us grow our business through marketing efforts. Specifically, we needed help with our social media and digital marketing, so we hired Skille.

SOLUTION

What was the scope of their involvement?

We’ve been working with Skille for around six months on our digital marketing efforts. Their team helps us create video ads and monitor our Facebook and Instagram ad campaigns. To create these ads, Skille has taken some of our creative assets and edited them into ad content. Additionally, they write the copy, and we approve it. These video ads last up to 30 seconds.

What is the team composition?

We work directly with Skille’s owner.

How did you come to work with Skille?

We found them through online research, contacted them, and spoke directly with their owner. We really liked that we would be working directly with the owner; he wouldn’t pass us off to lower-level employees.

What is the status of this engagement?

We started working together around July 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Of all of the companies we’ve worked with since starting this venture, Skille has proven to be the most effective at what they do. We’ve spent $100,000 with other companies, and it has been money down the drain. However, we’ve been working with Skille by taking a collaborative and conservative approach, and we’ve managed to make strides, so I foresee a long-term relationship with them.

One of our goals was to reduce our cost per acquisition through our Facebook Ads. With other companies, acquiring a new client to subscribe to our platform would cost us around $200, which was too expensive considering that our subscription fee is $19.99 per month. However, Skille has managed to reduce our cost per acquisition to $45, which is a huge result.

How did Skille perform from a project management standpoint?

Whenever Skille needs guidance, they ask and have us approve what they produce in case there are changes needed to ensure the content is accurate. They’re very open to changes.

We have weekly follow-up meetings to see results. Additionally, I believe that they have internal meetings to discuss our account because they come up with ideas to bring to the table. Occasionally, we pick up on some of those ideas.

What did you find most impressive about them?

We really love the fact that we work directly with Skille’s owner. They’re a small business, as are we, so we’ve been able to have wonderful conversations and develop great strategies at an owner-to-owner level.

When we found Skille, they were working in the makeup field and collaborating with influencers in the beauty industry, so we were their first clients outside of that industry. Given that everything has been new to them, they’ve been learning and paying close attention to our account. In the past six months, we’ve been able to build rapport and create a collaborative environment.

Do you have any advice for potential customers?

Skille is a very good company with a great team, so if you’re on the fence between hiring them or not, you should give them a go.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of an e-commerce brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skille?

We needed help with our digital marketing.

SOLUTION

What was the scope of their involvement?

Skille helps us restructure all of our Facebook, Instagram, and Google ads campaigns.

What is the team composition?

We work with three people. The main person we’re in contact with is Kevin (Founder).

How did you come to work with Skille?

I found them on Clutch. They were more conscious than the other vendors we looked at in regards to how much we spend.

How much have you invested with them?

So far, we’ve spent $5,000.

What is the status of this engagement?

We started working together in April 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to them, we have more customers. On top of that, we saw an improvement in our ROI from April to May. They’ve helped us a lot by putting the right strategy in place.

How did Skille perform from a project management standpoint?

They use Slack, Google Sheets, and Google Drive. We also have a Google dashboard for rating the performance.

What did you find most impressive about them?

They’re extremely professional and honest.

Are there any areas they could improve?

We’re improving along with them. It takes time to understand our brand, but they’ve understood it very well.

Do you have any advice for potential customers?

They were concerned about what we wanted and kept to our budget.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO at BodyGym, a fitness company that sells a fitness product online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skille?

We were looking for a marketing partner for all of our digital marketing, mainly Facebook and Instagram.

SOLUTION

What was the scope of their involvement?

Skille took our digital marketing channels on social media and set everything up, including our Facebook marketing account. The team implemented a digital marketing strategy from top-, middle-, and bottom-funnel to acquire new customers. This involved running all of our social media marketing. 

What is the team composition?

I work directly with Kevin (Founder). I’ve also been introduced to Marcos (Growth Marketing Manager). 

How did you come to work with Skille?

I found a thought-leader piece by Kevin when I was searching on Google for digital marketing partners. I believe I was first hit with an ad that then led me to the piece. I thought that if someone was able to target me, that was a good sign.

I also found a YouTube video of him giving a presentation on how to run beauty and e-commerce brands, which was right in the category I was looking for. After watching that video, I was impressed with his knowledge of the industry and his approach, so I reached out to Skille.

How much have you invested with them?

So far, we’re just past the $10,000 mark. 

What is the status of this engagement?

We began working with them in March 2020, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We set up some goals in the beginning based on our rough customer acquisition cost, and Kevin coached me through what we could expect as far as our cost per acquisition (CPA). He coached me through the entire process, giving me insights on what would be a successful digital campaign.

We netted around a 2x return on ad spend (ROAS), and I’ve been really happy with the team’s ability to get close to that if not overperform. If we ever underperformed, Skille always pushed to meet the goals that we had set up. 

How did Skille perform from a project management standpoint?

I love working with them because they communicate through Slack, which is much more responsive than email. We also have a weekly video call through Google Meet, and it’s nice knowing that they make the time for me every week. The team is really fast to respond. 

What did you find most impressive about them?

One of the reasons I chose them was that I didn’t want to go with a larger agency that charged me a lot more to give me an account manager who was managing a couple of other accounts. What I like about Kevin is his knowledge of the industry and of my account.

He knows it back to front. With Skille, I get a much more hands-on approach to our account, and they’re just as invested in my project as any others they run. I never feel like the feedback or response times are delayed. They’re always on.

Are there any areas they could improve?

No, I have no suggestions. As far as what I hired them for, they are nailing everything. Our biggest bottleneck as a company is giving them the proper creative. If there’s any improvement needed, it would be on my end in terms of allowing them more creative to maximize their results.

Do you have any advice for potential customers?

Schedule a call with Kevin, and you’ll be convinced that he will be intimately involved in your business and he’s a great person to work with. 

After working with a lot of different vendors, contractors, and agencies, what I’ve learned is that who you work with is one of the most important things. Skille is a pleasure to work with.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Riddle Oil, a fragrance oil company that does B2B and B2C sales.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skille?

We needed our social advertising managed on Instagram, Facebook, and Google.

SOLUTION

What was the scope of their involvement?

Skille first provided us a deck. They went through our account, audited them, and identified what they thought they could increase sales-wise. They also educated me and my operations person — who manages the account — on the different terms and what we’d be looking to do. After that, Skille created the ads, did our copy, and edited videos and photos for us. They also identified different audiences for us to target.

What is the team composition?

We work with two people.

How did you come to work with Skille?

I found an ad on Instagram for Skille.

How much have you invested with them?

We spend about $2,500 per month.

What is the status of this engagement?

We started working together near the beginning of 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Skille increased our return on ad spend (ROAS) 2–3 times over since the beginning. The person managing our account has never seen any losses with them. I couldn’t be happier. I’ve recommended Skille to other people. They’ve been wonderful.

How did Skille perform from a project management standpoint?

Our contact is easy to get in contact with. They’ll make changes immediately. We communicate over Zoom calls, Google Hangouts, and email, but they’re happy to jump on the phone with us.

What did you find most impressive about them?

Their communication stands out, as do the results Skille provides.

Are there any areas they could improve?

No, not necessarily.

Any advice for potential customers?

Come ready with the content you need and the knowledge of where you’re at and what your intentions are. That way, you can use your time with Skille wisely.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an e-commerce company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skille?

I had challenges with my Facebook marketing. Previously, I worked with a larger company that didn’t deliver the results that I wanted.

SOLUTION

What was the scope of their involvement?

Skille directs Facebook Ad campaigns for my business. They manage the entirety of the campaigns. 

What is the team composition?

About three people from Skille work on this project.

How did you come to work with Skille?

I reached out to Skille because they targeted me on Instagram. I liked their ad and their website, which fit my brand.

How much have you invested with them?

I spend $1,000 a month on their services.

What is the status of this engagement?

We started working together in January 2020, and their work’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure return on ad spend and the average order value. Unlike my previous experience, Skille secured a good return on ad spend. Their team also doesn’t spend a significant amount of money to test ads.

How did Skille perform from a project management standpoint?

We communicate through e-mail.

What did you find most impressive about them?

Skille’s a small team, which I like because they’re able to get tasks done. When you work with a big team, it can be difficult to complete tasks. Everyone has to talk to everyone.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

They’re a good team.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of MOD Boutique— a women’s clothing boutique. We’ve built a large clientele of repeat customers. We ship women’s clothing throughout the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Skille?

I’d done our Facebook and Instagram advertising, which we rely on for sales. The platforms change frequently, so my strategies were no longer working. We were growing, so I thought it was time to hire an agency for our advertising and marketing efforts.

SOLUTION

What was the scope of their involvement?

Skille runs ads on our Facebook and Instagram accounts. I provide them with content such as pictures and new arrivals for the campaigns. They also handle our email marketing initiatives. Their team manages tasks related to Shopify, Google Analytics, and Google Ads.

What is the team composition?

I have a main point of contact and interact with two other people from Skille.

How did you come to work with Skille?

I spoke with a Facebook marketing expert who created a list of partners. In searching through this list, I ran across Skille’s website. While it didn’t seem that their team worked with many fashion brands, I saw the success that their clients have had. I felt they could take on my account.

How much have you invested with them?

We’ve spent about $20,000 on their services.

What is the status of this engagement?

We started working together in February 2020, and the work’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before our engagement, we were doing about $100,000 a month in sales. With Skille, we set a goal to reach $500,000 a month in sales. We’re only a couple of months into the partnership and we’ve already hit $400,000 in sales. We started seeing an increase in sales within a week of working with them. Skille has a growth mindset, which is exactly what they’re helping me to do.

How did Skille perform from a project management standpoint?

Every week we have a schedule. We haven’t had any complaints or issues. Skille is accommodating of our schedules, taking their Sundays off to help our business. We have new releases on Sundays and that’s when the new ads start running. We have weekly meetings but also email back and forth daily. Their team made us a top priority.

What did you find most impressive about them?

I knew that I needed a smaller agency because I needed that level of communication. Skille dedicates their time to us. They’re down to earth and right there beside me.

Are there any areas they could improve?

No, I’ve been blown away by their work.

Do you have any advice for potential customers?

If you’re looking for someone to take Facebook marketing off your plate, go with Skille. They’ll communicate and give you the time of day that you need. They can help many different brands.