Bossar

BACKGROUND

Introduce your business and what you do there.

I’m a director at Cupids, a fast-growing e-commerce brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bossar?

We needed help with our email marketing to drive more revenue through flow optimization, A/B testing, and highly effective Klaviyo campaigns.

SOLUTION

What was the scope of their involvement?

Bossar has handled a full email marketing revamp for our brand, including Klaviyo campaign strategy and execution, complete rebuild and optimization of our automated flows, and rigorous A/B testing of subject lines, email content, and send times. They’ve also integrated Postscript with Alia for better SMS coordination, built custom Black Friday flows and pop-ups, and continuously monitored performance to drive improvements in placed order rate, click rate, and revenue — all while reducing send volume.

What is the team composition?

We’ve worked with 2–5 teammates from Bossar.

How did you come to work with Bossar?

We found them through an online search and a referral. We chose them because their pricing fit our budget, and they knew what they were doing.

What is the status of this engagement?

We started working together in May 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have been outstanding. Klaviyo-attributed revenue has grown from 13% to nearly 20%, adding over $407,000/month in extra revenue. Campaign click rates have tripled (from 0.13% to 0.4%), and campaign revenue has jumped to $1.63 million, even with reduced send volume. Our flows have seen placed order rates nearly double (0.27% to 0.52%) and generated over $2 million, up from just $664,000. All this has been achieved in just five months of work, with smarter segmentation, better creatives, and less volume — a huge win.

Additionally, our flow click rate has increased from 1.57% to 1.9%, indicating stronger engagement with automated emails. Our campaign revenue has risen to $1.63 million from $967,000, even with lower send volume (almost 7 million fewer emails sent), proving better targeting and messaging. Our flow revenue has tripled to over $2 million, all while keeping send volume efficient and proportional to store revenue.

How did Bossar perform from a project management standpoint?

Bossar’s project management has been excellent. They’re proactive, organized, and consistently hit deadlines without us needing to chase them. Communication is clear and timely — they regularly update us on A/B test results, flow performance, and upcoming campaign plans. Everything from strategy execution to creative updates is delivered on time, even during high-pressure periods like Black Friday. It truly feels like working with an in-house team that has full ownership.

What did you find most impressive about them?

What impresses us most about working with Bossar is how deeply they understand both the technical and creative sides of email marketing. They’re not just sending emails — they’re building a high-converting system tailored to our brand. Their ability to drive major revenue growth while reducing email volume is something we haven’t seen before. On top of that, their team is responsive, data-driven, and genuinely feels like an extension of our internal team.

Are there any areas they could improve?

Honestly, our experience with Bossar has been overwhelmingly positive.

BACKGROUND

Please describe your company and position.

I am the CEO of TherapetMD

Describe what your company does in a single sentence.

Sell pet product 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bossar to accomplish?

• Email marketing
• Sms marketing

SOLUTION

How did you find Bossar?

Clutch Site

Why did you select Bossar over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Bossar were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Bossar agency helped us build a strong email and SMS marketing foundation that drove great results. They handled strategy, copy, design and Klaviyo with clear communication and fast turnaround.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

-Over $1.5M in email revenue added

- Over $500k extra revenue driven from SMS

- 3X email list growth (opt-in forms jumped from 9% to 30%+)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clear communication and fast turnaround.

What was your primary form of communication with Bossar?

Virtual Meeting

What did you find most impressive or unique about this company?

They are flexible and open to testing new things.

Are there any areas for improvement or something Bossar could have done differently?

Can’t think of any at this time, we are satisfied with the service.

BACKGROUND

Please describe your company and position.

I am the CMO of Povney LLC

Describe what your company does in a single sentence.

We run print on demand stores around the globe

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maillibr to accomplish?

• Setup and maintain our email marketing

SOLUTION

How did you find Maillibr?

Referral

Why did you select Maillibr over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from Maillibr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We need to set up all the necessary automations, such as the welcome series and abandoned checkout reminders. Additionally, we need to establish a process for regular campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

15-20% of the store's revenue is generated by the team through Email and SMS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always responds quickly in communication. Communication is mostly straightforward.

What was your primary form of communication with Maillibr?

Email or Messaging App

What did you find most impressive or unique about this company?

They're open to new ideas and quick in implementation.

Are there any areas for improvement or something Maillibr could have done differently?

No idea :)

BACKGROUND

Please describe your company and position.

I am the CEO of Creatunity

Describe what your company does in a single sentence.

We create innovative, high-growth brands that make life better.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Maillibr to accomplish?

• Growth
• Marketing

SOLUTION

How did you find Maillibr?

Referral

Why did you select Maillibr over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Maillibr were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

With 3 years of partnership delivering more than $7.6M in email revenue, more than 600k new email subscribers added through the following scope:

• Custom lifecycle email flows
• Zero-party data collection
• Opt-in management
• Deanonymizing strategy via retention.com
• Advanced list segmentation
• Email campaigns calendar

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

$7.6M+ in email revenue generated and 600k+ new email subscribers added, along with clear strategy improvements, A/B testing and planning with our team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quick communication, always consistent and on time with deliverables.

What was your primary form of communication with Maillibr?

Email or Messaging App

What did you find most impressive or unique about this company?

They are adaptive to new initiatives, proactively propose ideas, and engage in strategies that continuously improve.

Are there any areas for improvement or something Maillibr could have done differently?

At this time there are no areas I can suggest for improvement.

BACKGROUND

Please describe your company and your position there.

We are an online marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bossar?

We hired them to develop an online store.

What were your goals for this project?

We wanted a well-designed online store.

SOLUTION

How did you select this vendor?

We found them on the internet and chose them for their expertise in WooCommerce.

Describe the project and the services they provided in detail.

They built and implemented a configurator for us and supported the implementation of the online store.

What was the team composition?

We worked with three people on their end.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

They delivered much faster than we expected.

How was project management arranged and how effective was it?

Their communication was very good and they always delivered punctually.

What did you find most impressive about this company?

They work conscientiously and properly and they’re also flexible in their implementation.

Are there any areas for improvement?

No, we were completely satisfied.