Brandlucent

BACKGROUND

Please describe your company and position.

I am the VP Corporate Development of Quantum Management Services

Describe what your company does in a single sentence.

A canadian owned recruitment firm specializing in temporary, contract, and permanent placement, as well as payrolling solutions with 10 specialties from IT, to Finance and accounting, Industrial and supply chain, healthcare and more!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandlucent to accomplish?

• Redefine our brand

SOLUTION

How did you find Brandlucent?

Online Search

Why did you select Brandlucent over others?

• Great culture fit
• Reviewed previous work

How many teammates from Brandlucent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently partnered with Brandlucent for a complete rebranding of Quantum, and we couldn't be happier with the results. They truly understood who we are as a company and presented a brand vision that reflects our essence, from our roots to where we want to go in the future. The scope of the work included:

• Brand evolution (included brand strategy, brand definition, brand identity, brand guidelines & brand activation)
• Brand French adaptation
• Branded social media

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Karen kept us focused on our objectives and was exceptional at summarizing everyone's ideas, bringing us back to the core of what we were collectively expressing. This ability to encapsulate our vision in a unified way is rare, and it was one of the highlights of the experience. The take aways from this project have been:

• Brand evolution (included brand strategy, brand definition, brand identity, brand guidelines & brand activation)
• Brand French adaptation
• Branded social media

While we haven't yet tapped into the full potential of the new brand, we’re excited to see where it takes us next!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on time - very specific outlines on next steps for meetings (outcomes, objectives, deliverables). Always open to our feedback and piroritized our satisfaction with the final product.

What was your primary form of communication with Brandlucent?

Virtual Meeting

What did you find most impressive or unique about this company?

The way that Brandlucent handled all of the group meetings with different personalities. They were able to manage the objectives and provide feedback to us with a lot of tact. It was clear that each person we interacted with from Brandlucent was an expert in their field.

Are there any areas for improvement or something Brandlucent could have done differently?

Nothing that comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Director, Marketing and Communications of a fintech company.

Describe what your company does in a single sentence.

Our subsidiaries focus on extracting and refining data from SMEs worldwide, offering a unique perspective that bridges local nuances with global economic trends. Our Cubeler subsidiary collects untapped data from SMEs through an API link to their accounting systems. Our Tenoris3 subsidiary transforms the data collected by Cubeler into tailored products for capital market participants, enhancing their investment decision-making process.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandlucent to accomplish?

• Rebrand the company to reflect concentration on data and AI
• Complete rebuild of the corporate website

SOLUTION

How did you find Brandlucent?

Online Search

Why did you select Brandlucent over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Brandlucent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rebrand the company to reflect it's new focus on North America and new business strategy that focuses on data and AI. The brand had to reflect services offerings for SMEs and investors. To support the new business strategy, and complementary to the rebranding, a complete rebuild of the corporate website was a major deliverable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Effectively set the right tone and personality for the new brand which was measured through feedback from management and shareholders. Deliver on time on key milestones. Maintain budget parameters.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on time, respected the budget, provided options or alternatives based on their vast experience. They had a constant and clear communication.

What was your primary form of communication with Brandlucent?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Small boutique firm, but with a well known successful reputation. Because they were not a large overwhelmed agency, they could dedicate their time and build a relationship through active listening, honest feedback, and fact-based recommendations.

Are there any areas for improvement or something Brandlucent could have done differently?

No, I can't say there are areas for improvement.

BACKGROUND

Please describe your company and position.

I am the CEO of an education charity.

Describe what your company does in a single sentence.

We are a youth digital skills education charity 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandlucent to accomplish?

• Brand Strategy (for multiple brands)
• Brand Naming (for multiple brands)
• Brand Architecture
• Sub-Brand Design
• Sub-Brand Strategy
• Website Adaptation
• Brand Content Guidance
• Brand Presentations
• Brand Rollout Guidance
• Website Wireframes
• Website UI Design

SOLUTION

How did you find Brandlucent?

Referral

Why did you select Brandlucent over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Brandlucent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work included a number of deliverables such as new brand strategy, new name, new logo, multiple program sub-brands, website layout, brand guidelines and key messaging. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New brand look & feel, new logo, new brand naming 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered on time and also took into consideration multiple voices from our team and managed feedback well. 

What was your primary form of communication with Brandlucent?

Virtual Meeting

What did you find most impressive or unique about this company?

Brandlucent was able to do a lot with a small but mighty team and we always willing to take feedback and come back with new ideas. 

Are there any areas for improvement or something Brandlucent could have done differently?

It might have been nice to see a few more examples of other similar project as inspiration since a lot of the output is driven by client input and it could help get people into the 'creative mindset' who aren't always able to find time in their day-to-day work to get into that headspace. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner and president of a dental products distribution company in Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandlucent?

We wanted to undergo a rebranding process because we felt our previous brand was limiting our business opportunities. As a result, we engaged Brandlucent to help us with the rebranding process and strategy.

SOLUTION

What was the scope of their involvement?

The first phase of our engagement involved the discovery of our current status in the marketplace. After that, we explored our future opportunities and why we felt rebranding was necessary. Our team provided Brandlucent with some of our marketing collateral, and they also looked at our website. However, most of the documentation was somewhat of an interview where they explored who we were and what we wanted to be. 

After that, Brandlucent began creating a brand story based on our history. This involved considering where we wanted to go and how we wanted to differentiate ourselves further in the market, helping us create more future opportunities. In the process, Brandlucent helped us create a new identity. That included creating a new name, logo and bringing clarity to our vision, mission, and purpose. They also worked to highlight all of our strengths in a way that was better articulated. 

What is the team composition?

We’ve worked primarily with four people from the Brandlucent team — their CEO/brand director, VP of Sales and Marketing, a Brand Strategist, and a Project Manager.

How did you come to work with Brandlucent?

Our VP found Brandlucent through Clutch as part of her research. During our interview process, the team came across as approachable and knowledgeable. We felt like it was going to be a great fit, and we were proven correct on this.

How much have you invested with them?

We invested around $80,000 CAD (approximately $64,000 USD). 

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our team, vendors, and external stakeholders have had an extremely positive reception of Brandlucent’s deliverables. What stands out is the clarity of our new brand story. We’re happy with the name, logo, and brand identity package they’ve given us. 

How did Brandlucent perform from a project management standpoint?

Brandlucent’s project management is excellent all the way around. Their communications with us has been top-notch, and their creativity level is extraordinary. They also incorporate our feedback and ideas in a fantastic way. Overall, they’re a remarkable company. 

In terms of tools, they use BrandPad to track the progress of the deliverables. To communicate, we use emails and Zoom meetings. 

What did you find most impressive about them?

Brandlucent’s ability to connect and understand us as a company is impressive, and the same is true for their creativity and overall approach to the project. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Have an understanding of who you are, where you want to go, and why anyone should care.

BACKGROUND

Please describe your company and your position there.

At Turbulent, our mission is to help businesses unlock the potential of their audiences. We devise smart strategies and shape tech to deliver audience igniting products that transform ideas into improbable impact. I am the Principal HR Advisor for the company and my role consists in making sure the company culture, policies, beliefs translate into a thriving work environment for the talents we hire!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

For years we had been struggling to convey our identity and the work we do for our clients in a comprehensive way. With help of Brandlucent, we were finally able to put words and definitions that actually defined our unique way of doing things.

What were your goals for this project?

Make ourselves knows to potential future employees Make ourselves known and understood by future clients

SOLUTION

How did you select Brandlucent?

Brandlucent was recommended to us via contacts our VP Marketing had.

Describe the scope of their work in detail.

Brandlucent animated workshops in order for us to define our needs and convey our true identity Brandlucent worked alongside us for our new website, produced content, hiring guides, guidelines, gave support and insight on how to deploy our new branding (including how to promote ourselves, write our job postings, use the proper language of the new branding) We also had assistance to build proper social media guidelines and coaching for our employee in charge

What was the team composition?

We worked with Karen for all the initiatives stated above. On our end, we had the 3 partners involved and an internal team to design & build the website I worked with Karen for everything related to employer brand

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website was successfully launched and we can confirm our future clients have a much better understanding of what we do, translating into more lead for the sales team We won a prize for the website design, confirming it attracted attention and more qualified applicants We have a language that is accurate to define ourselves, explain who we are, share our true identity Employees are proud of this new branding and adopted it from the beginning

How effective was the workflow between your team and theirs?

Highly effective. Karen is very dynamic in meetings, setting up the next action items and conducting thorough follow-ups

What did you find most impressive about this company?

Their effectiveness, the knowledge they bring, and the quality of their guidance were simply impressive.

Are there any areas for improvement?

Not that I can think of!

BACKGROUND

Please describe your company and your position there.

I am the CEO of a web development company headquartered in Montreal. Our company has about 25 employees and we build enterprise grade Ecommerce and CMS and websites to clients all over the world. I oversee all facets of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

We were at a point where we needed to take time to reflect on our business strategy and focus our offer to become more specialized and clear in our messaging and services. We hired Brandlucent to do brand strategy and identity workshops.

What were your goals for this project?

We wanted to reflect on what added value we could give to our clients and how to focus our offer to be in line with what we are passionate about. We also aimed for a clear and consistent messaging as well as spruce up our brand logo to be recognizable.

SOLUTION

How did you select this vendor?

We strongly believe in word to mouth experience to select our partners and Brandlucent was suggested by another partner we trust. On top of that, Brandlucent had a great deal of experience in our domain which made it an even easier choice.

Describe the scope of their work in detail.

We had a series of brand strategy and identity workshops with all the partners at the firm. Brandlucent's process was really well defined and helped us ask the right questions to take educated decisions on what we really wanted to do to evolve our company to the next level. From these workshops a clear plan and roadmap was devised to help us get to where we wanted.

What was the team composition?

We worked closely with the founders of the company who were very knowledgeable about the process and our domain.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we completed the project, our messaging and offer has become much clearer and easy to explain to our clients. We are now also much more focused which helps with our company structure and hiring strategies. Everyone, internally and externally, loved our new logo and brand identity as it really captured the way we are and how we like to work. It also solidified our message internally on the direction we wanted to take the company.

How effective was the workflow between your team and theirs?

They were very easy to communicate with, always ready to organize their schedule to make it work for all the partners and be dedicated to the tasks. Delivering consistently on the agreed time-frame and budgets.

What did you find most impressive about this company?

We were blown away by the knowledge and process that Brandlucent had in our industry. The way they were able to challenge us to reflect on our current state and future objectives and especially how to make the transformation.

Are there any areas for improvement?

We don't have anything else to say than keep up the good work.

BACKGROUND

Please describe your company and your position there.

We are an digital innovation company focused on helping forward thinking companies achieve more through the use of cloud technologies. I am the co-founder and CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Our company was challenged to step outside of viewing ourselves and of our clients viewing us as just another IT Services firm. We knew we were more than that, so we embarked on a rebranding exercise with the help of Brandlucent.

What were your goals for this project?

To put into words how we were different than our competition and translate into meaningful language for our current and future clients.

SOLUTION

How did you select this vendor?

We evaluated three vendors, who all came highly recommended by our colleagues. We ultimately selected Brandlucent because of their approach and the established framework that they had to walk us through. We felt that this framework was going to be able to move us through the rebranding process in a compressed timeline, yet provide a meaningful result. We weren't disappointed.

Describe the scope of their work in detail.

Brandlucent first did a workshop with our management team and interviewed our staff to learn about who we were in our own words. Then this information was taken away and within a couple of weeks presented back to us what Brandlucent thought made us tick. It resonated extremely well. We then engaged them further to build out our brand identity, which was also a successful engagement.

What was the team composition?

We primarily worked with one of Brandlucent's principles, but throughout the engagements we did receive output from other people on her team. It was nice having one key point person to work with because we got consistency on that.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before the rebranding, we saw ourselves as an IT Services firm and afterwards we realized how much more than that we are. We are a digital innovation company that happens to use technology to achieve business results for our clients. Unfortunately due to timing and COVID-19, we have been unable to launch our new brand and messaging, but we are keen to get it into the public in the near future.

How effective was the workflow between your team and theirs?

Extremely

What did you find most impressive about this company?

The professionalism and speed at which their team could work impressed us. Quality was at the highest level, even though they worked so quickly.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

I am a marketing director at IT firm, We help large companies leverage the power of their network. Our suite of digital presence products helps companies improve their representatives’ productivity, facilitate digital growth, and propel their brand. Through our personalized success program we guide our clients and their representatives to skill up, scale up and reach their full potential

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Our messaging has grown quite organically. This lead to inconsistencies in terms of our tone, direction and purpose. To help employees and clients spread the brand messaging we needed to get clear on what the messaging is and what the brand represents.

What were your goals for this project?

As the company has grown we are beginning to see new opportunities to expand our offerings to other industries. Our brand, therefore, needed to slightly move away from our current target industry-specific messaging and start looking towards new areas for growth.

SOLUTION

How did you select this vendor?

We knew things had to evolve for us but we didn't know where to start. Brandlucent approach us first, they thought we were a good fit for there service and we decided to meet with them. After a one hour conversation, we knew that there offering was exactly aligned with our needs and vision. We took some time to talk to other agencies but none came close in terms of the clear offering and value proposition.

Describe the scope of their work in detail.

The scope was to help us create 5 books, relating our history, our vision/mission, our brand in detail, an employee guidebook and a plan of action to implement it with our team in house.

What was the team composition?

We worked mostly with Karen. Her team was there to give us support and to create the final version of the book. The communication was excellent throughout the project!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the process of implementing the content of the books throughout our marketing campaigns. As for now results we saw was a clear speed increase in our production pipeline, higher quality presentation and a much more aligned vision inhouse.

How effective was the workflow between your team and theirs?

Excellent. Brandlucent is a high-end marketing provider that's for sure. From a to z they delivered beyond our expectations. Throughout the project, they were super open to feedback and make corrections promptly adding more value as they did.

What did you find most impressive about this company?

How organized and professional was the whole process. Working with marketing agencies can lead to a lot of waste (money, time and effort). With Brandlucent everything was clear from the start and they walk their talk. (the budget was respected, the timeline was respected and the scope was respected)

Are there any areas for improvement?

The one thing that ticked us a bit is that in an ideal world we would of preferred to start the process in french since we find that writing punch line in french is a much harder sport than English. But again, I think Karen kept that in mind throughout the process and the quality is there so we are happy.

BACKGROUND

Please describe your company and your position there.

I am the VP of Digital Services for BlueSilverShift. We are a Digital Innovation company that specializes in IoT, AI, and Big Data solutions built on the Azure Cloud platform. We work with medium enterprises in Canada and the United states to help drive their digital performance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandlucent?

Brandlucent was engaged to help with a complete brand overhaul. Everything from our core values, ideal customer profile, buyer personas, to our value proposition, mission, vision and overall branding was in scope.

What were your goals for this project?

The goals were to create a distinctive brand that aligned with our new direction, passion, target market, and new business model.

SOLUTION

How did you select this vendor?

We engaged several similar firms, listened to a couple of pitches, and researched the general offering and investment from the industry. When we found Brandlucent their offering, previous work, and vision for our future brand was the most compelling. It was an easy choice.

Describe the scope of their work in detail.

The work was very methodical and process driven. It began with a 2 day workshop, and progressed into shorter followup sessions as the branding project progressed. Karen did an amazing job of keeping all the stakeholders on track while also allowing for creativity and flow.

What was the team composition?

Our stakeholders worked directly with Karen, a Brandlucent executive. Karen managed her internal team and was the point person in all interactions.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The resulting rebranding was very well received by all BlueSilverShift stakeholders without exception. The brand, vision, core values, and tone resonated with all of the employees as well.

The results of the rebranding initiative exceeded my expectations. We are launching the rebranding publicly soon but I expect that it was be just as well received. All BlueSilverShift stakeholders believe this was a smashing success.

How effective was the workflow between your team and theirs?

Karen managed the entire engagement perfectly. Engaging in person and remotely was well executed. Brandlucent was very approachable and responsive.

What did you find most impressive about this company?

Brandlucent's deep understanding of who we are as a company and as people, and who we are striving to become. That piece is essential when building a brand, and Karen nailed it.

Also, Karen's ability to encourage collaboration, creativity, and input from all stakeholders while keeping the stakeholders and project on task was impressive. Very professional, subtle and effective.

Are there any areas for improvement?

Creating a collaboration and document storage space might have been useful - IE MS Teams or Google Drive etc.