Brilliance

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Home Baking Association

Describe what your company does in a single sentence.

Non-profit organization providing educational materials to Family and Consumer Science teachers teaching baking in classroom and after-school settings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brilliance to accomplish?

• Search Engine Optimization
• Pay per click campaigns

SOLUTION

How did you find Brilliance?

Referral

Why did you select Brilliance over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Brilliance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As the Digital Marketing Manager for the Home Baking Association, a leading trade organization dedicated to promoting the joy and benefits of baking from scratch, finding the right partners to enhance our digital presence was crucial. Our mission is to support companies within the home baking industry, from those supplying baking ingredients to those educating on the art of baking itself. 

In our quest to expand our reach and further our impact, we were fortunate enough to collaborate with an outstanding team that truly understands the digital landscape's complexities. From the outset, Brett, Mark, and their entire team stood out as not just service providers but as genuine partners and guides in our digital marketing journey. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased visibility 
• Engagement with our audience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery on time, team was responsive, we felt supported the entire time.

What was your primary form of communication with Brilliance?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness and desire to help were incomparable. Their expertise in SEO and PPC campaigns has been nothing short of transformative for our website traffic, significantly increasing our visibility and engagement within our target audience. What sets this team apart is not just their technical skill set but their approach to collaboration. 

Brett's strategic insights and Mark's tactical acumen were instrumental in crafting campaigns that resonated with our audience and amplified our message across digital platforms. However, it was their ability to listen, adapt, and treat our mission as their own that truly made a difference. 

The results speak for themselves – a marked increase in website traffic, higher engagement rates, and an enhanced digital footprint that has allowed us to connect with more baking enthusiasts and industry professionals than ever before. But beyond the numbers, it's the sense of partnership and shared vision that we value most. 

The entire team's dedication, transparency, and enthusiasm have made this journey not just successful but enjoyable. In navigating the complex digital landscape, it's rare to find a team that combines such high levels of expertise, commitment, and genuine care for their clients' success. For any organization looking to elevate their digital marketing efforts, I cannot recommend them highly enough. 

They don't just deliver results; they go above and beyond to ensure those results make a meaningful difference. Thank you, Brilliance, for being such an integral part of our growth and success. Here's to continuing to break new ground together in the digital world!

Are there any areas for improvement or something Brilliance could have done differently?

No, I feel they met all my needs perfectly.

BACKGROUND

Please describe your company and position.

I am the VP Bus Dev of Oregon Berry Packing, Inc.

Describe what your company does in a single sentence.

We produce and export fresh and frozen fruit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrillianceNW to accomplish?

• Website Design
• SEO
• Marketing

SOLUTION

How did you find BrillianceNW?

Worked with them previously

Why did you select BrillianceNW over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from BrillianceNW were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website development with SEO. They also have done content marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great feedback from new existing and new customers. The polish and speed the site was delivered was remarkable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They surpassed our expectations, and the project continues to deliver real returns.

What was your primary form of communication with BrillianceNW?

Virtual Meeting

What did you find most impressive or unique about this company?

The empathy for us while moving from older technology and starting over was great. We had a lot to get through and they picked up the ball and ran. It is a lot to start thinking about and they made that process very linear and simple. Step by step.

Are there any areas for improvement or something BrillianceNW could have done differently?

Objectives and timelines were always clear, so none.