Conjure

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and communications at CTLGroup, an engineering, architecture, and building materials consulting and testing firm. Our work is very international in nature; we usually get involved in high-profile projects and are well-known for our working contributions to concrete structures.

We also provide consulting and offer support when buildings and structures fail. For example, we were the lead structural forensic engineering firm when the World Trade Center collapsed, and we also did some consulting work around the Burj Khalifa construction in Dubai.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Conjure?

When I joined CTLGroup, I learned that we had been previously owned by a nonprofit organization, but we were sold around 2019. This change caused some reorganization around the company’s structure. However, I noticed that CTLGroup never got around to articulating who they were and what their value proposition was. Therefore, I brought in Conjure to help me fix that and come up with an exciting and modern visual identity.

SOLUTION

What was the scope of their involvement?

Conjure initially made discovery work around our brand’s core messaging. This process included interviews with our key clients to understand their perception of our brand, as well as employee surveys to know how they felt about our brand and what they thought was important. After the discovery process, Conjure helped me translate our core messaging into a new, revised visual identity for our organization.

In addition to the messaging work, Conjure has helped us redesign our website to give it a fresh look and integrate new elements and our new messaging into it. Moreover, they’ve put together a new brand document.

Conjure has also redesigned a lot of our communication pieces, such as our proposals, our sales enablement materials, and our trade shows materials, using Adobe tools for the design work. Their team created all those assets in 2022, so we’re now in the activation phase with our new visual identity.

What is the team composition?

We work directly with Chris (Owner) and Braden (Senior Designer).

How did you come to work with Conjure?

My relationship with Conjure predates my time at CTLGroup. I’ve always relied on them for branding, graphic design, and solid communication services overall. Originally, I found them on a design association website.

This website displayed the work of various branding agencies. When I found Conjure’s work, I was very drawn to it, so I took a chance and called Chris. We started talking, and I noticed that he was very nice, practical, diligent, and professional.

How much have you invested with them?

We’ve spent around $50,000–$60,000.

What is the status of this engagement?

We started working together around August 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Currently, we’re in the activation phase, so we don’t have specific metrics about our new visual identity. Given that the discovery phase included client and employee interviews, we would love to interview them again to see how their perception has changed.

Still, what we’ve been doing during the activation phase has been very positive for our employee morale. I’ve presented what Conjure has produced for us, and I’ve had long-term employees telling me how excited and happy they are at seeing our company renewing and going in a positive direction.

How did Conjure perform from a project management standpoint?

Something I love about Conjure is that they’re very practical. I’m also very practical, so we can always talk about ideas, but we also know that we have to be able to execute them. We’re always aware that there are timeframes and that we need to break ideas into actionable steps to ultimately launch products to the market.

Conjure has always been very proactive in putting timelines in front of me and starting that conversation. Although we spend a lot of time generating ideas and going through a creative process, I really like that they’re practical and understand that launching actual outputs is very important.

What did you find most impressive about them?

I really like that Conjure is very strategic and easy to work with — I love their style. They’re real people who have always been extremely client-focused, so I’ve never felt that they’ve brought an agenda to the table.

Moreover, Conjure’s design approach and overall process are always very fresh and modern, so working with them is always surprising. For example, I’m sometimes not convinced that we need to update a marketing asset. However, when I see what they put together, I notice that said asset really looks outdated.

Another thing I really like about Conjure is that they’re on the smaller side of branding agencies. I’ve worked with very big agencies, and although they have great projects, they often come across as bureaucratic. However, Conjure always offers great personal service.

In addition to that, I’ve always had a very good relationship with Chris. He brings a lot to the table, and I can always contribute with ideas, so we’ve been able to produce great pieces of work together.

Are there any areas they could improve?

There’s nothing Conjure could improve on. I really like working with them, so I always go back to Chris whenever I need their services to see if they’re interested in working with me again.

Do you have any advice for potential customers?

Come in with a plan and a strong understanding of what you’re looking to achieve. Moreover, be open to what Conjure brings to the table. They can be a really strategic partner who understands what makes your business tick, so you can trust that they’ll add a lot of value to your company.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a nonprofit. We’re in the learning and development space, and we provide services primarily for workplaces but also for community organizations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Conjure?

We needed a company that could support our rebranding efforts. Our name was not serving us the way we wanted it to, so we decided to rename our organization.

SOLUTION

What was the scope of their involvement?

We hired Conjure to help us come up with a new name and logo for our organization. We started the engagement by interviewing some of our clients, analyzing our old website, and providing Conjure with key information about our organization. After that, they came up with a new brand design, colors, name, and logo for us. They also helped us with our messaging and created some digital materials for us.

Aside from that, Conjure also designed and developed a new Webflow site for us. After analyzing our old website, they helped us create new content and migrated some of the data from the previous site to the new one. They currently provide maintenance support for the site, which involves making changes and updating the site as needed.

What is the team composition?

We’ve worked with four people from Conjure, including their CEO, a web designer, and a graphic designer.

How did you come to work with Conjure?

We found Conjure through a referral.

What is the status of this engagement?

We worked together from August 2020–April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website is informational and easy to navigate, and it looks simple and clean. We’ve seen positive feedback on the site’s design, content, and style. We really appreciate how the Conjure team designed the site in a way that allows us to maintain and make small changes to our CMS by ourselves.

Moreover, the new name that Conjure helped us come up with accurately captures what we do and who we are as a company, which is impressive. Overall, they’ve done an excellent job of visualizing our business through our site, name, and branding assets.

How did Conjure perform from a project management standpoint?

Conjure has performed well in terms of project management. We primarily communicate through Zoom, phone calls, and email.

What did you find most impressive about them?

The Conjure team members are good people, and they have been pleasant to work with. They’re highly engaged and always willing to go the extra mile to understand our business and produce branding assets that match.

Are there any areas they could improve?

No, they’ve been a pleasure to work with. They truly feel like a partner instead of a vendor.

Do you have any advice for potential customers?

Make sure to provide Conjure with as much information about your business as possible. The more information they have, the better they will understand your business and articulate your vision creatively.

BACKGROUND

Introduce your business and what you do there.

I’m the president and brewmaster of Kishwaukee Brewery Inc. We’re a new startup that plans to open in summer 2020.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Conjure?

We needed help with creating a brand identity for the brewery.

SOLUTION

What was the scope of their involvement?

Conjure provided multiple schemes of initial brand identities. We had 6–7 schemes, narrowed it down to 1–2, and combined them. From there, we translated that identity brand expression through merchandise, apparel, and tap panels for draft beers for sale. 

The brand identity is 99% complete, but we’re still working together on designing a website. We’re looking to build a new building and want to get some photography of the new building that ties into the website. Conjure is ahead of the game; we’re only waiting on outside plans.

Conjure also provides designs for our social media posts — specifically Instagram and Facebook.

What is the team composition?

We work directly with Chris (Owner) and Mike (Creative Director). They’ve been spearheading the entire project. 

How did you come to work with Conjure?

We heard of them through Clutch. We live in the Chicago suburbs, so we searched for marketing and graphic design in the Chicago area. Clutch fit our needs. 

How much have you invested with them?

Our budget is about $100,000. 

What is the status of this engagement?

The project started in December 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Right now, our website has a holding page, so we’re not connecting with customers that way yet. However, we’ve gained quite a few followers on Facebook and Instagram.

How did Conjure perform from a project management standpoint?

It’s been exceptional. I commend them on everything they’ve done so far. We had meetings initially where we could come over and critique design work alongside Mike and Chris. We also communicate over phone and email, and that’s never been an issue. They never sit on questions; they always get back to us within a few hours. They’re a delight to work with

What did you find most impressive about them?

They’re excellent design professionals who are committed to providing the best designs for my projects. 

Are there any areas they could improve?

I’m not usually a yes person, but everything they’ve done has been perfect. This has been the most easygoing relationship of all the contractors we’re working with right now. They’ve made it easy to create a design and interactive social media experience. 

Any advice for potential customers?

Approach the designs with an open mind. Be honest with them; they listen, take criticism very well, and are candid and easygoing. Approach it like a conversation with a friend you’ve known for 10–15 years.

BACKGROUND

Introduce your business and what you do there.

I'm currently the CEO of a non-profit. When I worked with Conjure, I was the senior vice president of marketing and communications for three different companies. One was a large energy provider, the second was a large insurance provider, and the third was an aerospace and defense provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Conjure?

Each company I worked with was either trying to build, repair, or establish their brand identity from the ground up.

SOLUTION

What was the scope of their involvement?

They got to the key message and credibility of each company, and they created designs that conveyed those elements effectively. The largest scope of work was for the energy provider, so I will focus on branding efforts for that company. It rocketed from nothing to a Fortune 500 overnight. Conjure helped with internal and external communications, investor and government relations, reputation, and sustainability. The company came with a long legacy, and we needed to translate all of that history into a digital format for customer, employee, investment, and government engagement. Conjure did all of that for us.

What is the team composition?

The team size varied between five and eleven members. I worked with one primary contact who deployed people on various tasks as needed.

How did you come to work with Conjure?

We worked with a PR company who suggested them as to do our annual report. As the companies became more electronically sophisticated, we branched out in our collaboration with them.

How much have you invested with them?

We spent approximately $200,000 on the work they did for the energy provider.

What is the status of this engagement?

Our partnership started around September 2013, and they were still working with the company when I left in September 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We did a yearly reputation study that focused on brand identity. In 2013, brand recognition was at about 37%. At the end of 2014, that had risen to about 62%, and the study in 2015 set brand recognition at around 97.8%. We did qualitative research and interviewed members from each of our key audiences. We included three sub-brands of the energy company, and the metrics were simply outstanding.

How did Conjure perform from a project management standpoint?

They are small, agile, and confident. Their work ethic and demeanor are excellent, and they're remarkably effective. They always met our deadlines and our budgets, and we never faced any surprises. In the emotional environment that surrounded our annual reports, they always stayed calm and delivered.

What did you find most impressive about them?

They're innovative, creative, and thoughtful. Whenever we changed a design or added engagement opportunities, they made sure each change made sense for the company.

Are there any areas they could improve?

As they grow, they will need to be clever about how they manage their level of service, but I have no doubt that their quality will stay as good as it currently is. That's a cautionary comment, not an improvement.

Do you have any advice for potential customers?

We provided all the information they needed and spent a great deal of time talking through the outcomes. We were on the same page from the start, and we gave them access to our leadership. That helped them understand the different and opposing viewpoints within our company and amalgamate them into a goal.

BACKGROUND

Please describe your company and your position there.

I am the Vice President of Marketing & Strategic Communications for the Regional Economic Development Initiative (REDI) Cincinnati. REDI Cincinnati is the first point-of-contact for companies locating or growing in the 16-county region at the heart of southwest Ohio, northern Kentucky and southeast Indiana. The organization is supported by top business leaders and community partners, and is staffed by a team of economic development experts who are passionate about the Cincinnati region. When my working relationship started with Conjure, it was while I was with General Cable, a Fortune 500 global wire and cable manufacturer headquartered in northern Kentucky. I led the global corporate communications and North America marketing efforts for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conjure?

When I worked for General Cable, we partnered with the Conjure team first to develop the content strategy, then design and print our company's annual report. Conjure handled General Cable's annual report development during my 12+ years with the company. In 2015, I hired Conjure to help me build our global company's employee branding. During the 1.5-year project, we developed an icon strategy for communicating the company's values to our employees around the world. In addition, we developed videos, booklets and signage, all of which were translated in seven languages.

What were your goals for this project?

With the annual reports, our goal was two-fold: to reinforce the company's return on our shareholders' investment and educate them on the products we manufactured and distributed into our target markets. For the employee branding, it was critical to ensure that every individual within the organization--from the factory floor to the back office--understood the their individual importance and the impact their work played in the company's overall success. Our messaging strategy was focused on creating the connection between them, their work and the company's overall purpose of delivering power and communications to people across the world.

SOLUTION

How did you select this vendor?

The relationship between Conjure and General Cable started long before Conjure's inception. In May 1997, General Cable became a public company on the New York Stock Exchange. That year, the Corporate Communications & Investor Relations team selected Mr. Chris Froeter to design and produce the company's first annual report. The rest became history, due to a strong, collaborative partnership. Conjure continued all annual report writing and design until the company was acquired by an Italian manufacturer in mid-2017.

Describe the project in detail.

The annual report project process would begin in October with a discovery and alignment discussion. Concepting would begin after the goals and direction were established. In December, concepts would be presented to C-suite for consideration and feedback. Upon final approval by the company's CEO, the writing and design work would commence. Throughout January, February and March, the corporate communications team would work with Conjure to tighten up the content and shoot photography, including on-location manufacturing shots and products. The annual report would release for printing the second week of March and a final product was delivered to shareholders the first week of April. The employee branding project went through several iterations during the course of a year and a half with global stakeholders.

What was the team composition?

Our Conjure team was composed of the principal as our project point of contact, a writer and one designer. These contacts were consistent over the course of several projects.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The feedback on all annuals was always positive from both internal and external audiences. For the employee branding, overall global engagement increased dramatically. When a culture survey was issued globally to 11,000 employees, there was a 93% response rate over the course of six weeks.

How effective was the workflow between your team and theirs?

We had project calls and face-to-face meetings as required. Our communication was continuous and ongoing, so we did not opt for a standing weekly or monthly call. This process served us well throughout all projects.

What did you find most impressive about this company?

While we were always incredibly impressed with the end product, which included beautiful design and incredible original photography, the piece that stood out time and again was Conjure's ability to serve. Never did we feel that we weren't their first priority, no matter how many other clients they may have been juggling. And despite the fact that we had a long-distance partnership, this never posed an issue with meeting deadlines or project deliverables. Conjure time and again delivered creative, targeted content and design that truly exceeded our expectations.

Are there any areas for improvement?

While everyone would love to have perfect communication with every project and the perfect design delivered the first time, this is virtually impossible. That being said, we were tremendously blessed to have Conjure as our partner and our deliverables were always something we were incredibly proud to unveil to our stakeholders.

BACKGROUND

Introduce your business and what you do there.

I'm the creative director for the publishing arm of a medical association. We produce twelve different medical journals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Conjure?

I'm the first in-house creative director in our network's history. Previously, work was outsourced to other creative agencies. When I joined, our creative agency of record was up for renewal. I wanted a high-quality design firm to help with a backlog of accumulated work.

SOLUTION

What was the scope of their involvement?

They helped increase the capacity of our division. As a non-profit, we have to keep our team size low. To balance that, outside resources work on some of our key projects. Conjure is essentially an extension of our team. The first project they worked on was a branded ad campaign for our print and online journals. We populate our periodicals with ads that remind readers about our other publications. Conjure helped us establish the positioning for those campaigns. They did all the illustrations, and the approach they took was very helpful.

They completed the brand ad campaign for our network, which included the print ads I mentioned and digital ads to run on our websites. Three years later, those digital assets still run. Conjure gives us multiple options to choose from, and everything they do for us is amazing. Additionally, they recently redesigned all of our exhibit materials for the conferences our marketing team attends.

What is the team composition?

I think they assigned four or five people to our projects, led by their owner. He's our main point of contact, but we also interact directly with other members of their team.

How did you come to work with Conjure?

I found them through an RFP, and I knew about them based on their reputation. They were personable, smart, and they got to the point. They were clear thinking and focused, and they made challenging issues seem easy to solve. Our whole internal team was so impressed by their initial presentation, and every project since is a homerun.

How much have you invested with them?

Every project we've worked on together is different, but they're always worth the money.

What is the status of this engagement?

They joined us in June 2016. The brand ad campaign went live in November 2016, and we've worked on several projects since then. There is a lot of life in the work they provide, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work tells a clear story, and their vision is very strategic. Their passion lies in strong stories, and we're so happy with the results of their work. We're completely thrilled by them, and the graphics often get compliments from our competitors.

How did Conjure perform from a project management standpoint?

They are always on time, and they're always very responsive. They meet all their deadlines, and they seem on top of everything. Whenever I ask for an estimate, they send a quote back within a day or two. They're remarkable, and so good at customer service and client relationships. They regularly exceed my expectations. The more I work with them, the higher they raise the bar.

What did you find most impressive about them?

No matter what I ask of them, they always do exceptionally well. I wish I could give them more work. They're strategically oriented, and they create a compelling narrative. Whenever I see samples of their other work, I'm always so impressed.

Are there any areas they could improve?

I don't know how they could improve on the work that they do for me. They always overdeliver, and I could use any of their many ideas to fulfill my project requirements. I wish they were closer, but they're only a few miles away from me. Their work holds up so well, and they have a great visual sense. They have it all, and I can only say good things about them.

Do you have any advice for potential customers?

Hire them now and let them do their job. They know what they're doing, and they'll come to you with a high degree of integrity, honesty, and expertise.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of BrewBike. We’re an early-stage startup coffee company that operates on college campuses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Conjure?

We hired them to develop a brand concept including a logo, graphics, font, and colors.

SOLUTION

What was the scope of their involvement?

Conjure rebranded our company. First, we chose their agency and negotiated a deal. Then, they came on site to view our operations and talk with our customers. After, their team showed us a couple of hundred different images, icons, logos, and fonts. We picked about 20 images that most resonated with us. Then, they developed three different logos. We tested them and ended up choosing one that wasn’t listed. We asked Conjure to fuse three options to create a fourth logo. They built the brand off of that, sending us a 20-page PDF with numerous dos and don’ts. That project finished a year ago.

Since then, we’ve gone back to them for basically anything involving graphic design. Their team has built vinyl stickers, flyers, letterheads, and business cards. They create anything involved in visually communicating with any stakeholder or customer. We’ve worked with them on probably 60 discrete projects over the past year.

What is the team composition?

When we did the initial brand development process, we worked with about six or eight people. Moving forward, we collaborated with one of their teammates who became our go-to person. We go back and forth with her and she develops content for us. She also keeps their CEO in the loop but sometimes he’s involved directly.

How did you come to work with Conjure?

We liked Conjure the best for two reasons. Number one, the content they were showing us from their portfolio felt good. Everybody displays cool projects, but their team showed us work that was more in line with our company. Number two, we just vibed with them.

What is the status of this engagement?

We started to work with Conjure in June 2018, and our engagement’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Conjure provides world-class graphic design. Their team's unbelievably good at visual design. Of the vendors we've engaged, they’ve been among the best. I can’t imagine a partner that could provide higher quality work or a higher quality experience at that price point.

How did Conjure perform from a project management standpoint?

Conjure has performed absolutely terrifically. Their team has been honest. If there have been concerns about a project, we’ve been able to communicate with them directly.

What did you find most impressive about them?

Honestly, their team's quality of work distinguishes them from others. If you think about the trifecta— quality, price, and speed—Conjure has provided it all. That’s hard to find. Their team has also been flexible. They can turnaround content pretty quickly. 

Are there any areas they could improve?

They’re not our go-to partner for copy. We keep our engagement with them in the realm of visual aesthetic and graphic design.

Do you have any advice for potential customers?

If you want to work with Conjure, work with Conjure.

BACKGROUND

Please describe your company and your position there.

I am the Vice President - Preconstruction. I oversee the day-to-day responsibilities of the preconstruction phase, ensuring that estimating, work order assembly, procurement, scheduling, budgeting, and administrative functions are working efficiently throughout the bidding process.

I coordinate the preconstruction process, and focus on bid package preparation, scope review, and buy-out functions. In addition, I lead ICC’s Business Development efforts and I am responsible for expanding the company’s exposure and identifying new business opportunities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conjure?

We are an employee owned company with nearly 100 years of history. Our company name was Illinois Constructors Corporation, and we found ourselves growing and expanding into Indiana, Wisconsin, Michican, even Ohio.

We needed a non-regional company name, and we needed a B to B marketing platform that included a new state of the art website that effectively conveyed our culture, expertise, capabilities, and value.

After interviewing a few firms that were highly recommended from some of our peers, we hired Conjure as the best fit to guide us through the rebranding process.

What were your goals for this project?

1. To rebrand Illinois Constructors Corporation as ICC Group Inc. 
2. To create a new logo and tag line.
3. To define our corporate culture, expertise, capabilities, and value.
4. To create a new state of the art website.
5. To help us effectively advertise our services.
6. To help us strengthen our new brand.

SOLUTION

How did you select this vendor?

Our company operates in the construction industry. We reached out to some of the larger competitors that had also recently invested in strengthening their brand. Conjure had assisted one of the largest construction companies in the country, and did a terrific job. We were aware of their work, before even seeing a portfolio.

Describe the scope of their work in detail.

Conjure initially interviewed a few of the executives to establish our goals and scope for the project.

Next they interviewed nearly all of our full time staff members, which included administrative, engineers, project managers, estimators, superintendents, accountants, and executives along with several clients to piece together our culture, expertise, capabilities, and value.

Who are we? Who is ICC and where are we going?

Conjure then created an outline or summary with draft "Copy" for our future website build. This included an incredible new corporate tagline.

Congruently Conjure worked on our new Logo, which was not an easy task, since there is a lot of history with our company, and a lot of personalities. Conjure put many many ideas infront of us.

Ultimately Chris Froeter very adeptly navigated these choppy waters and helped guide us to make the right choice in a fantastic new logo that maintains subtle elements of our corporate history.

Conjure also had professional photographers take high definition pictures of our work and people, that were more than just pictures, they told a story in just 1 image.

From here they built our new website, created marketing materials such as new business cards, corporate letterhead, vehicle stickers, and created catchy advertisements for some of our industry periodicals. Conjure's

What was the team composition?

The team consisted of: Chris Froeter (Principal) Braden Nauman (Graphic/web design) Ted Stoik (Writer and communications specialist).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

ICC Group works in the construction industry, and our expertise is no where near marketing, advertising or rebranding. Conjure did their job so well, it allowed us to focus on what we do best, while they created and launched our new brand with no hiccups or loss in business or clients. In fact we have only added clients.

How effective was the workflow between your team and theirs?

Effective. At times the most productive meetings were in person, which we were always able to schedule.

What did you find most impressive about this company?

Their creativity, and ability to immerse themselves in an unfamiliar industry were impressive. They don't just speak a course language but elegantly and confidently shout it.

Are there any areas for improvement?

I'm sure there are, but as a construction professional I am not aware of how they can grow and improve. What I can say is that I am sure Chris is implementing those things that will help them continually evolve into a better and better service provider over time.

BACKGROUND

Please describe your company and your position there.

I am the Sr. Trade Show Coordinator. L3 Link Training & Simulation is a leading provider of training and simulation solutions to enhance safety, performance and cost efficiency for military, government and OEM customers worldwide.

We have been the industry leader for more than eight decades. That experience makes us your best resource for every need in training and simulation, from industry-best simulation equipment and instruction to complete end-to-end solutions, tailored and integrated seamlessly to meet your critical requirements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Conjure?

We needed help with our brand. The brand is over 80 years old and was stale. We needed to update our web presence and photography.

What were your goals for this project?

The main goal of the project was to come up with a new look that would help us seperate us from our competition, while staying within the guidelines of the corporate.

SOLUTION

How did you select this vendor?

Conjure was highly recommended by L3 Corporate.

Describe the scope of their work in detail.

The Seller shall deliver

• a guide for rebranding
• brand development
• messaging
• employee brand message book
• brand expression guidelines
• business deck, elevator story
• advertising
• web site
• other media

The Seller shall be available to provide services for a Period of Performance: 23 March 2017 through 31 December 2017. The Buyer may authorize an extension to this time period.

Buyer will provide all detailed assignments in writing or by telecom and confirmed in writing.

The Seller shall provide the following SME Support:

• Conduct interviews with key leaders
• Strategy Brief
  • Recap of what was learned in discovery, objectives
  • Campaign position, internal and external goals
  • Messages, general and by market/business
  • Elevator/nutshell story
  • Other elements as appropriate
• Supported with examples of a visual campaign refresh
• Training
• Message Delivery Training
• Campaign Deliverables
  • Employee Message Book
  • Brand Expression Guidelines
  • Business Deck
  • Advertising
  • Website Design
  • Website Programming
  • Tradeshow Booth Design

The not-to-exceed period of performance for SME support shall be from 23 March 2017 through 31 December 2017. This period of performance may be extended as mutually agreed in writing by Buyer and Seller.

What was the team composition?

I worked directorly with Chris Froeter, and other members of his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to get a new website design approved by L3 Corporate and influenced some of their web site design.

How effective was the workflow between your team and theirs?

We worked seamlessly together. We would talk weekly and meet every few months face-to-face to complete the project.

What did you find most impressive about this company?

I was most impressed by the fact they took the time to really find out about our brand and culture before putting a brand package together. They put in a lot of effort to truly understand the company.

Are there any areas for improvement?

There is always room for improvement. I would like to see more description in the budget.