CommsCo

BACKGROUND

Please describe your company and position.

I am the CMO of eflow

Describe what your company does in a single sentence.

eflow engineers regulatory technology for financial institutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CommsCo to accomplish?

• eflow appointed CommsCo in July 2023 to raise brand awareness and promote its £7 million Series A investment win in the business, trade and technology media. Following the success of the initial engagement, eflow and CommsCo kicked off a partnership in December 2023.

SOLUTION

How did you find CommsCo?

Referral

Why did you select CommsCo over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from CommsCo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Comms Co has managed eflow's PR strategy since 2024. This includes management and distribution of press releases, pitching and positioning thought leadership content, and generating interview opportunities for members of eflow's senior management team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Results after just three months include: 56 pieces of coverage achieved, proactive pitching to secure 2024 predictions piece with The Fintech Times and EMIR refit article with Trade Finance Global

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Comms Co team is responsive, proactive and delivers planned activity consistently.

What was your primary form of communication with CommsCo?

Virtual Meeting

What did you find most impressive or unique about this company?

The CommsCo team rapidly educated themselves about the niche area that eflow operates in, developing a deep understanding of the specific challenges facing our clients and how eflow responds to these. Their knowledge of the key strategic publications eflow should be targeting was also impressive.

Are there any areas for improvement or something CommsCo could have done differently?

Comms Co has been a consistent and highly valued partner of eflow - no areas of improvement

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director at e-days Absence Management. We provide HR solutions through staff leave tracking and absence management to ensure great management of staff wellbeing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CommsCo?

We needed support in increasing our press interest by getting the word out about our business.

SOLUTION

What was the scope of their involvement?

CommsCo provides us with PR support as part of their main services based on our ongoing contract, but they're also in charge of optimizing and managing our social media pages. Part of their tasks also include doing forward feature tracking and pitching — their team identifies areas where we might be fit for comment, and they will pitch us in to do that. As for content management, CommsCo produces content for our blogs and press releases, which are released every month.

What is the team composition?

We work with three resources from CommsCo.

How did you come to work with CommsCo?

We already had an ongoing contract with them when I was onboarded, so I wasn’t involved in the selection process. I was happy to contact them again for contact renewal because I've witnessed how hard they work to deliver quality results.

How much have you invested in them?

Our monthly contract amounts to £4,500 (approximately $6,200 USD).

What is the status of this engagement?

I started working with them in June 2020, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've hit our personal best in terms of PR tier one coverage last May, and that's all thanks to CommsCo. In line with that, we've also secured 16 impressions for media coverage, compared to the usual 12 that we got over the past year.

How did CommsCo perform from a project management standpoint?

CommsCo is a communicative team with strong project management skills. We have regular calls and meetings, and their team never fails to come prepared with fresh ideas and a detailed agenda. I'm impressed with their systematic approach — they're not afraid to follow up on my team for our deliverables, and they organize all their tasks well to streamline each phase of the project.

What did you find most impressive about them?

I've worked with several huge and one-person agencies before, but I'm confident to say that CommsCo is on top of the PR game. They pitch creative ideas and sense marketable stories from miles away without inconveniencing our team. We've seen very apparent results early on in the engagement, and it's amazing how their team has delivered that in a short period of time. CommsCo's talented and fast-paced resources have proven themselves to be committed to providing top-notch services despite the inevitable timeline and quality challenges brought about by the PR industry.

Are there any areas they could improve?

I don't think there's an area that needs further improvement. I've been very happy with their work.

Do you have any advice for potential customers?

Hire CommsCo as a partner and not as a vendor that'll simply fulfill your needs. If you embrace your working relationship with their team and express the same commitment they have, the process will go quickly and smoothly.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing for an AI-powered customer engagement platform that helps mid-market brands manage and personalize marketing, sales, service, and support throughout the entire customer lifecycle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CommsCo to accomplish for your e-commerce marketing initiatives?

We needed help with multi-lingual PR work across Europe.

SOLUTION

What was the scope of their involvement?

CommsCo handles monthly outreaches to the media and press. The team has created surveys, press releases, articles, and social media posts. CommsCo also works to place our company leadership as thought leaders.

What is the team composition?

We work with 2–5 teammates from CommsCo.

How did you come to work with CommsCo?

Someone referred CommsCo to me. I chose them over other options because they were a great culture fit and offered good value for the cost.

What is the status of this engagement?

We started working with CommsCo in September 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CommsCo has achieved a high number of online publications across Europe in relevant marketing, tech, e-commerce, and business media. The team has also achieved a high number of unique monthly visitors (UMVs). For example, in January 2026, CommsCo achieved 46 online publications across 12 geos with 3.4 million UMVs. The team was also able to set up media links to our company pages and grew our voice share among competitors.

How did CommsCo perform from a project management standpoint?

CommsCo's project management is excellent. The team always delivers before deadlines. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'm impressed with CommsCo's pace, results, mutual understanding, and high quality of delivered copy. The team always goes the extra mile for us.

Are there any areas they could improve?

There's nothing I can come up with.