Elevate My Brand

BACKGROUND

Please describe your company and your position there.

I am the CEO and owner of a clothing company designing chic business clothes for executive women.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elevate My Brand?

I needed total support for all marketing efforts. My marketing efforts were previously handled by me and I was not getting the traction I really needed.

SOLUTION

How did you select this vendor?

EMB was able to handle all my needs and help grow my email list and online presence.

Describe the scope of their work in detail.

EMB worked on both organic and paid marketing efforts including social posts, topics for Live social engagements, Email marketing, Vlog and video marketing, and paid ads.

What was the team composition?

I work closely with the account executive responsible for my account as well as the CEO of the firm.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In only a couple of months my email list has grown by hundreds of people and activity on my website has increased by over 150%!

How effective was the workflow between your team and theirs?

We have regular bi-weekly calls to make sure we are progressing and discuss any issues. In addition we have frequent email communication and often have short touch-base calls in between our regular calls.

What did you find most impressive about this company?

I love that they are so supportive of my success and so efficient! No time is ever wasted!

Is there any area for improvement or anything that could have been done differently?

I have been really happy with the work that they have done and I am looking forward to continuing with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of 3rd Eye Productions (3EP), an entertainment technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Elevate My Brand?

We needed a new marketing strategy for our existing trade show division as well as for our new venue that we were opening.

SOLUTION

What was the scope of their involvement?

The range of Elevate My Brand’s services is vast. They conduct extremely thorough interview questionnaires to identify what we’re looking for and to determine our preferences for our current division and expansion — so that they can develop the best marketing plan for us. Some of their questions are meant to determine what we want for the business, determine our business’ current status, and recognize our short-term goals and long-term goals. After that, they put all of our ideas into a report and discuss it with us — ensuring that everything is clarified.

So far, they completed phase one where they presented their report regarding what we need for the project together with a competitive analysis. They also helped us set up our Google Analytics because we weren’t aware that our previous website designer never set that up. They’re now working on phase two where they’ll be tackling what’s listed on the report to help increase our visibility in our current industry as well as increase brand awareness for our new venue. 

As part of that, they’ll do a complete overhaul of our website and manage our social media marketing efforts. On top of rebuilding the website, they’ll work with two other individuals and incorporate some elements such as our logo in our platform and social media accounts. They’ll also help us monitor metrics on Google Analytics. After that, they’ll proceed to phase three which involves maintaining our website, spearheading our SEO efforts, and creating content for our various social media platforms.

What is the team composition?

We’re collaborating with their main account manager and three support staff.

How did you come to work with Elevate My Brand?

I found Laurel’s (CEO) video, which she did with a company I was looking into to get my certification as a woman-owned business. Laurel was featured on that company’s website together with other female CEOs and executive owners, and they discussed their process. After I watched the video, I had my assistant contact Elevate My Brand. I eventually spoke with Laurel and a couple of people on her team. 

My decision to move forward with them was because their CEO had a background in both experiential marketing and law — we found out that their CEO was a lawyer. Secondly, they weren’t an average marketing agency because they based their strategy on actual data. Third, they had the ability to create a marketing plan online and in-person, specifically focused on experiential marketing and not many people were well-versed in that.

How much have you invested with them?

We’ve spent $5,000.

What is the status of this engagement?

We started working together in August 2021, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The microscopic details that they’re able to contribute can have a great impact on our business on a macro level, which shows their ability to transform a company from where they are to where they want to be —  without a drastic overhaul of their current brand.

For me, that’s huge because I had other marketing companies that only wanted to recreate our company, but weren't willing to hear my vision. Elevate My Brand isn’t like that because their work is based on data analytics; they’re not just arbitrarily picking an advertising message that has no basis in real numbers or real data.

How did Elevate My Brand perform from a project management standpoint?

On our timeline, they would’ve been on par on schedule if we hadn’t shifted our timeline a couple of times. Communication is a huge part of our engagement. We communicate via email and video conference calls. We also share a Dropbox folder where we can enter files and upload information. I’ve had numerous calls with them not because they’re not doing what I want, but because I always have a lot of questions. They never have a problem answering our questions — they’re willing to answer all of them in order to get everyone on the same page.

Furthermore, they’re very supportive, and they want us to truly be comfortable and to know that they’re looking for our best interests. For example, when I shared my ideas with them, they brought some data that convinced me to shift my thoughts. Additionally, if I didn’t understand something in their report, they'd spend some time explaining it.

What did you find most impressive about them?

Their level of communication and sincerity are impressive. We also like how they compile data that involves important information about our data analytics. More importantly, we like that they explain to us where our money is going.

Are there any areas they could improve?

No, I can’t think of anything they can improve.

Do you have any advice for potential customers?

Be very informative and provide all the details about your project. As long as you do, you’ll get the most out of Elevate My Brand’s services. They’re very willing to work with other branding and marketing strategists — they have no issues collaborating and making sure that our company is on-brand in every aspect of our business.

BACKGROUND

Please describe your company and your position there.

We are a private equity firm that invests in high-growth services businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elevate My Brand, and what were your goals?

Hired Elevate My Brand to redesign our email blast templates to create a more professionalized, modern and graphically appealing presentation of the firm's newsworthy distributions.

SOLUTION

How did you select this vendor and what were the deciding factors?

Have worked with Elevate My Brand for many years across several firms. Hiring them was a very easy and straightforward decision.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The goal was to have EMB design several email blast templates from which we would choose one. We provided feedback along the way until we identified our favorite template. EMB was able to work well within our existing email blast platform so that we didn't have to change it.

How many resources from the vendor's team worked with you, and what were their positions?

Laurel (Founder) and Cody (Project / Account Executive).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Strong internal / external feedback from the deployment of the new email blast template.

How effective was the workflow between your team and theirs?

Highly. We determined that designing 3 templates to start from which we could choose would be the most efficient approach. This strategy was exactly what we needed to get to a template that worked for us.

What did you find most impressive or unique about this company?

Consistently strong performance for email blast design. They are my go-to partner for this!

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at Pushr, a company in the cannabis industry. We’re a multifaceted business with distribution and manufacturing functions. We’ll be going into cultivation, and our team will launch our own brand and dispensary.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Elevate My Brand?

We needed help to get everything off the ground starting with our branding. Since we were a consumer-facing brand, we needed to have strong colors, logo, and packaging. These would allow us to roll out our company and dispensary with a compelling voice in the marketplace. 

SOLUTION

What was the scope of their involvement?

Our engagement with Elevate My Brand started with discovery calls. We had conversations and brainstorming sessions with their team to figure out exactly what we wanted to do and how much we wanted to pay. From there, we started the development process. We had biweekly meetings with our dedicated account manager and the creative team that handled everything we were doing. 

At present, we continue to work back and forth with Elevate My Brand for the iterations of our creative materials. We discuss strategies and tasks in the pipeline, and their team organizes things in such a way that we don’t start tasks too soon or too late. In other words, their task involves choreographing what we need to do according to the timeline. 

We currently don’t work on SEO, social media, and email marketing, but our company plans to work on those down the line. Once we officially launch in 2022, we’re going to prepare our digital marketing strategies. 

What is the team composition?

We mainly work with an account manager, who spearheads everything we do. Our team also collaborates with Cody (Account Executive) and Laurel (CEO). 

How did you come to work with Elevate My Brand?

I met Elevate My Brand through another company that I was working with, and I felt they were going to be a good fit for Pushr. 

How much have you invested with them?

We’ve invested around $34,000.

What is the status of this engagement?

We started working with them in May 2020, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of work we’ve experienced from Elevate My Brand has been great. They bring plenty of options to the table. The team presents multiple ideas to drill down exactly what we want, and they constantly revise them until they hit our goals. Overall, they’re highly collaborative, and their resources provide a wide range of options to choose from, which is truly helpful for our company. 

How did Elevate My Brand perform from a project management standpoint?

Elevate My Brand’s project management is excellent. They’re highly organized, and everything is scheduled well. Moreover, they always ask us when updates or changes are coming down the pipeline. That way, they remain ahead of the curve; they’re truly intuitive. In addition to that, they always respond fast when we send them any feedback. When our team wants to update or change something, they’re quick to get on a call and schedule a meeting. 

In terms of costs, the Elevate My Brand team always tries to be under our budget, providing us with choices. They don’t push us to constantly go over our budget by suggesting expensive ideas. Simply put, they always look for resourceful ways to cut costs. For tools, we use TAR, which is Elevate MY Brand’s proprietary task management platform.

What did you find most impressive about them?

Elevate My Brand is thorough in the way they work. They’re highly organized, fluid, creative, and collaborative. Moreover, the team is great at understanding what we want to convey with our brand. They ask the right questions and turn information into creative solutions that make us feel proud and excited.  

Other marketing agencies simply run with our project without involving us, and that’s frustrating. By contrast, Elevate My Brand collaborates with us and effectively interprets the information that we give. Overall, it’s great to have a super collaborative team like them.

Are there any areas they could improve?

No, there aren’t any. We haven’t had any negative feedback to give them; it’s been a positive experience since the beginning. 

Do you have any advice for potential customers?

Be prepared with exactly what you want to do. One of a marketing agency’s pet peeves is a client who’s confused or unclear about what direction they’re going. Clients that free-float around and figure things out as they go make it difficult for any agency to deliver stellar results. As a result, if you’re going to reach out to Elevate My Brand, have a good idea of who you are and what you want. These things can change as you go through the process with them, but at least you have a clear starting point. 

On top of that, be extremely responsive. Their team is quick at giving you information and sending things for you to fill out, whether it’s paperwork or a marketing sheet. If you take a long time to get back to them, that’s going to prolong the process.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a gourmet cookie shop. Our flagship storefront is located in the heart of Los Angeles, and we also deliver citywide and ship nationwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elevate My Brand, and what were your goals?

I hired Elevate My Brand to help with overall brand awareness of Milk Jar Cookies and activate a smart, data-driven marketing push.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was incredibly impressed with the amount of data I was presented after they did a 30 day assessment of Milk Jar's online presence, as well as 4 competitors. It was reassuring that we weren't just going to be shooting in the dark with our approach. I also appreciate the very structured approach to the relationship (bi-weekly check-ins, a detailed spreadsheet/Task Action Report).

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I hired them to lead our digital marketing efforts in an ongoing manner. The onboarding period was long and comprehensive, then we began doing Google search ads, newsletters with MailChimp/Klaviyo, and planning/shooting our first quarterly video shoot.

How many resources from the vendor's team worked with you, and what were their positions?

I work with 2 account managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We just recently got going on the ads and outreach, so it's hard to answer this question right now, but we are getting a good momentum going, and I've been pleased with their approach.

How effective was the workflow between your team and theirs?

I think we work really well together. We communicate well and each has clear directives after each meeting. The TAR keeps all the information transparent and accessible.

What did you find most impressive or unique about this company?

The Task Action Report and structured workflow.

Are there any areas for improvement or something they could have done differently?

Overall, I am very happy. I do think it would be helpful to have clear goals that are measurable so we can have benchmarks to keep on track.

BACKGROUND

Please describe your company and your position there.

We are a law firm specializing in the food sectors. We defend class actions in federal court, give FDA advice and structure food transactions. I am the managing principal.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elevate My Brand, and what were your goals?

Editing an publishing our blog; General branding and marketing advice.

SOLUTION

How did you select this vendor?

I have known and respected owner Laurel Mintz for about 10 years.

Describe the scope of their work in detail, including any steps and the final deliverables.

I write a well received monthly blog. They conducted brilliant analytic tests to see what subjects I should be writing about, what subjects to avoid, and recurring themes on which to focus. Their advice has been invaluable. They also give excellent general advice on putting the firm in the best light in the competitive world of business law.

How many people from the vendor's team worked with you, and what were their positions?

Two persons. Cody Owens, digital marketing director, has conducted a-b testing of topics and themes for our blog, given invaluable advice on positioning and content, and explained key concepts he developed that we never would have otherwise understood. Absolutely remarkable advice. Owner Laurel Mintz would make contributions from time-to-time based on her industry experience. Very strong teamwork. Very fine results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our blog, as shaped by Cody and Laurel, has produced significant business for the firm -- -- including class action litigation and FDA projects. When I am at professional events, people ask me about things raised in the blog. I also get e-mails about specific articles.

Describe their project management style, including communication tools and timeliness.

Management style is very personal and personable. Clear thinking with specific advice about specific issues. No cookie-cutter solutions ever. Always on time.

What did you find most impressive or unique about this company?

Their custom-made and very effective solutions to our issues. They are always on top of our situations and pose valuable solutions.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Introduce your business and what you do there.

I was the senior account executive at a customer support platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Elevate My Brand?

I needed help with events to gain traction with current and prospective customers.

SOLUTION

What was the scope of their involvement?

Elevate My Brand helped us gain visibility within the L.A. market. Their team made sure there were events in place for the upcoming year that tie back to our business strategies and goals. It was critical that we focused on driving growth.

Their team helped us with events and marketing within L.A., but she also helped with the southwest region. Elevate My Brand connected us with prospective customers that were

What is the team composition?

My main point of contact was Laurel  (Founder & CEO, Elevate My Brand), but we worked with other members of her team.

How did you come to work with Elevate My Brand?

I had heard about Laurel through social media and some references. She clearly knew the L.A. market and had connections there, which was important to us.

What is the status of this engagement?

Our engagement with Elevate My Brand ran from May 2017–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The events put on by Elevate My Brand were incredible. They made sure that we had a list of people going into the event and that we had content created to go with each event, including swag bags with our logo on them. Everything was tied back to our goals and what we were trying to achieve. 

I was able to secure executive meetings with companies that I would have otherwise not been able to get my foot in the door. Laurel has an impressive roster that she invited to our events. Our company was looking to grow upmarket to be an enterprise company and thanks to Elevate My Brand we were able to meet with other enterprise companies. 

Our engagement with Elevate My Brand aligned with our goals and values. They were able to help us drive significant revenue. The entire team is very engaged and responsive.

How did Elevate My Brand perform from a project management standpoint?

Laurel and her team are incredibly responsive. I was impressed by them and their work ethic. They were incredibly supportive. Elevate My Brand checked in with me daily and was very cognizant of the fact that I had a different role that required my attention in addition to this project.

I would often message her team asking for a list of attendees or any updates as the events were getting closer. They were always willing to send those to me and ask if I needed help with any sort of outreach or content. Elevate My Brand was really great to work with.

What did you find most impressive about them?

The breadth of companies they work with is pretty impressive. The attention to detail they provide from the moment we engaged with them set them apart. They have incredible market knowledge about the area we’re focused on.

They took the time to make sure they understood what we needed and make sure they were delivering on that. This was a big differentiator from people who might push their own agenda. It can be challenging these days to find someone who you connect with on a human level. Elevate My Brand is very personable and engaging. 

Are there any areas they could improve?

I think any areas for improvement came from my team. Elevate My Brand was a great team to work with.

Do you have any advice for potential customers?

Come to the table with a clear vision of what you’re trying to accomplish and how that ties back to your executive goals and the outcomes of the business. Anyone looking to engage with Laurel should make sure they have a clear value they’re looking to get out of the engagement and clear success metrics so they can understand what success in the project will look like.

BACKGROUND

Please describe your company and your position there.

I'm the Chief Operations Officer for an Administrative Solutions company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elevate My Brand?

Elevate My Brand serves as our marketing company, providing a digital strategy to include social media, website optimization and Google analytics.

SOLUTION

How did you select this vendor and what were the deciding factors?

We appreciated their roadmap process which gave us a great sense of what they could do for our company specifically.

Describe the project in detail and walk through the stages of the project.

They created and implemented our digital strategy.

How many resources from the vendor's team worked with you, and what were their positions?

An account manager and one additional support team member.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Potential clients and ICs providing feedback on how solid our marketing is and that they can tell we live by our culture based on our messaging.

How effective was the workflow between your team and theirs?

Very.

What did you find most impressive or unique about this company?

Their shared passion for the work we do.

Are there any areas for improvement or something they could have done differently?

We've gone through a few team members since we started, hoping the new one sticks!

BACKGROUND

Please describe your company and your position there.

We are a CBD/THC edible manufacturer in CA. I am the COO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Elevate My Brand?

Assist our team with creating the look, feel and voice of our B2B & B2C brand. Web design, packaging design, social management, photo/video content creation and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral. Experience, understanding of our vision, knowledge of our industry, other clientele, responsiveness, customized approach and cost.

Describe the project in detail and walk through the stages of the project.

Discussion of vision and goals. Presented a SOW and proposal. Extensive onboarding phase to get them up to speed on our operation. Photoshoots & Web development Weekly update meetings Social profile creation/maintenance Regular content capture sessions for social and web. Continued support in all aspects

How many resources from the vendor's team worked with you, and what were their positions?

5-6 in total CEO Account Executives Account Managers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased traction on social profiles and website.

How effective was the workflow between your team and theirs?

Workflow is always great. Their entire team is professional and responsive.

What did you find most impressive or unique about this company?

The well-rounded and professional nature of all employees. Interactions always feel very customized and specific to our company.

Are there any areas for improvement or something they could have done differently?

Could be more aggressive with social media campaigns. Need to find creative ways to grow following. We are now working on that together!!