geicoとは 意味・読み方・使い方

The Government Employees Insurance Company (abbreviated as GEICO) is an auto insurance company. GEICO (pronounced /ˈɡaɪkoʊ/) is a wholly owned subsidiary of Berkshire Hathaway that as of 2007 provided coverage for more than 10 million motor vehicles owned by more than 9 million policy holders. GEICO writes private passenger automobile insurance in all 50 U.S. states and the District of Columbia. Rather than relying on agents to sell policies, GEICO uses a direct-to-consumer sales model and puts funds saved from not paying agent commissions toward the purchase of television advertising, with several campaigns running simultaneously in national markets. Its mascot is a green gecko with an Cockney accent. GEICO is well-known in popular culture for its advertising, having made a large number of commercials intended to amuse viewers.