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IAB Tech Lab | Defining Standards for the digital ecosystem
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Our Vision

Our Mission

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.

Tech Lab Standards are defined across 5 Pillars of Innovation

Tech Lab Supply Chain & Foundations Pillar
Tech Lab Privacy Pillar
Tech Lab Addressability and Privacy Enhancing Technologies pillar
Tech Lab Measurement Pillar
Tech Lab Advanced TV Pillar
Agentic and AI Pillar

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