JP3128866B2 - Advertising creation device and method - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an apparatus and method for creating advertisements such as POP advertisements and posters.

[0002]

2. Description of the Related Art As a prior art relating to a device for creating a POP advertisement (Point Of Purchase advertising), which is a posting advertisement represented by a document, a diagram, or the like, there is "CARD master" developed by Softpro Corporation. . This system supports the creation of price cards. Its features are as follows. "Everyone can easily create by inputting like a word processor. Once the format is decided, the speed can be finished just by inputting the product data. The font, size and layout of the characters can be freely adjusted. With a wide variety of expressive powers, this system
Product data such as product name and price can be used at any time by entering it once, and once the card layout is set, it can be used at any time. "

According to the catalog, the procedure for producing a price card according to the prior art is as follows.

Step 1 Setting of basic type The size of the price card, the display, marks, ruled lines, circles,
Set the frame.

Step 2 Item setting layout In accordance with the conditions of Step 1, a position, a size, a pen, and a typeface character to be written are set.

Step 3 Data input Under the conditions determined in steps 1 and 2, specific data to be expressed (written) is input. For example, manufacturer name,
The product type, model number, standard price, selling price, product description, comments, etc.

Step 4 Output of POP advertisement A POP advertisement corresponding to the input of steps 1 to 3 is printed by a plotter.

[0008]

If the conventional system is used, a design planned by the user can be directly used as a price card. However, at present, not only POP advertisement but also advertisement planning depends on human manual work. Therefore, there are the following problems.

[0009] (1) Since an advertisement for posting is created without clarifying the background image to which the advertisement is pasted, the advertisement design does not always match the background or the advertisement target. For example, in a POP advertisement in a store, there are often inconveniences such as a design that does not fit furniture and products, a product that is not sized properly, and products are hidden, and too many products.

(2) Advertisement creator (or planner)
And the paste operator are often different. For this reason, the paste instruction is not always accurately transmitted from the advertisement creator to the paste operator, and there is no instruction on the paste position of the advertisement, the created advertisement is excessive, and the paste is performed at a position different from the intention of the advertisement creator. And the like.

An object of the present invention is to provide a POP using a computer.
An object of the present invention is to provide an advertisement creating apparatus and method for creating advertisements for posting, such as advertisements and posters, and evaluating a scene in which the advertisement is posted.

It is another object of the present invention to provide an apparatus and a method for creating advertisements for posting which can accurately give instructions for attaching advertisements and the like.

Still other objects of the present invention can be easily inferred by those skilled in the art from the present specification and the accompanying drawings.

[0014]

The object of the present invention is to create an advertisement diagram interactively, arrange the results on a background image, check the arrangement, size, etc., and print the advertisement diagram and its layout diagram. The present invention is attained by providing a method and system for supporting creation of advertisements and the like as the pasting instruction. Specifically, this is realized by an apparatus characterized by the following method.

(1) Advertisement data input unit An advertisement design group and illustration collection created in the past are input using an input device such as an image scanner, a keyboard, and a mouse, and the results are stored in a first storage device. .

(2) Creation support section Searches an advertisement design or illustration from the storage device interactively and displays it on a display. An advertisement diagram is created by cutting or referencing the displayed advertisement design illustration as a whole or one copy. The background image previously stored in the second storage device is searched, and the advertisement diagram created earlier is changed to the scale corresponding to the size of the advertised object on the background image and arranged. When the advertised item is changed due to the change of the attachment position, the scale is changed as needed to the size of the advertised item. The displayed background image or advertisement diagram is enlarged or reduced and displayed. The arrangement and size of the advertisement diagram on the background image are checked, and the checked result is displayed on the display. From the displayed result, if there is an improvement, the advertisement diagram is changed in an interactive manner.

(3) Printing unit The advertisement diagram created by the project creation unit, its layout diagram, and the background image are printed. The output result is used as an instruction.

[0018]

According to the present invention, before actually creating a POP advertisement, a background on which the advertisement is to be attached and an advertisement diagram are displayed on a display, and the quality of the advertisement is examined by the eyes of an advertisement planner. By checking the quality of the advertisement and improving the design, arrangement, and size of the advertisement, appropriate advertisement planning is enabled. By printing the advertisement diagram, the layout diagram, and the background image output on the display, an accurate advertisement attachment instruction can be performed. In addition, the function of checking the placement and size of the advertisement allows the system to be used as a teaching material for educating advertisement planners.

[0019]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A first embodiment of the present invention will now be described with reference to FIGS.
This will be described with reference to FIG. FIG. 2 shows the configuration of the advertisement creation support system of the present embodiment. A computer 201 executes a program for creating a POP advertisement chart. 202 is a display device. Reference numerals 203 and 204 denote a keyboard and a mouse as input devices for inputting information necessary for creating a POP advertisement.
A POP advertisement design file 206 stores POP advertisement design information. An illustration information file 207 stores illustration information. A commodity display image file 208 stores image information of the commodity display diagram. 2
Each of the files 06 to 208 is a separate file for convenience of explanation, but one storage device may be used. Note that a storage device such as an optical disk device capable of storing code data and image data in a mixed manner is used. Reference numeral 210 denotes an image scanner for inputting existing image data such as a POP advertisement design, an illustration, and a product display image.

The computer 201 has five functions for supporting creation of a POP advertisement diagram and two functions for inputting image data such as a POP advertisement design.

Each function is achieved by a program executed by the computer 201. The program is roughly composed of four parts (modules). POP advertisement creation support unit 212 for creating a POP advertisement interactively with the user, PO
A printing unit 213 that controls printing of the P advertisement and a POP advertisement pasting instruction in which a POP advertisement diagram is superimposed on a product display image; an image data input unit 214 that inputs image data such as a POP advertisement design and an illustration; An execution control unit 211 controls the execution of each of these units.

The POP advertisement creation support section 212 implements the following functions. The first is a function 215 for creating a POP advertisement diagram. The second is an editing function 216 for displaying a POP advertisement diagram on the display device 202 together with the product display image stored in the product display image file 208, and allowing the user to verify the layout and size of the POP advertisement diagram. At the time of display, the POP advertisement diagram is appropriately arranged and displayed at an appropriate scale according to the size and shape of the furniture in which the POP advertisement diagram is arranged. PO
The P advertisement chart and / or the merchandise display image are enlarged, reduced, and repositioned as necessary by interactive operation with the user. POP advertisement diagram creation function 215 and editing function 216
The difference is that the former is a POP advertisement diagram itself, that is, the function of creating and modifying the contents, whereas the latter is a function of modifying the size and position of the created POP advertisement diagram as a processing target unit. Does not have the function of modifying the contents of the POP advertisement diagram. The third is a function 217 for checking the placed POP advertisement chart.

The function of the image data input unit 214 is divided into the following two functions. One of them is the image scanner 21
An image input function 220 for inputting image data such as a POP advertisement design, an illustration, and a product display image from 0. The image input function 220 also includes a process of calling a registered POP advertisement diagram or illustration in response to an input from the keyboard 203 or the mouse 204, and a process of inputting a handwritten illustration using the mouse 204. The other is an image registration function 221 that stores image data input by the image input function 220 and image data created by the POP advertisement creation support unit 212 in a predetermined file.

The details and operation of each of the above functions will be described later.

FIG. 3 shows a POP advertisement design file 20.
6 is a configuration diagram of a record 31 of POP advertisement design information stored in No. 6; FIG. The record 31 is created for each POP advertisement. The POP advertisement design information of the record 31 includes the following three items. They are a title 3111 used as a search key of the record 31, a target product name 3113 of the advertisement, and a POP that represent the purpose of the advertisement as a character string.
This is advertisement image data 3114.

FIG. 4 is a configuration diagram of the illustration information record 32 stored in the illustration information file 207. The illustration information includes the following three items. These are an illustration number 3211, an illustration name 3212, and illustration image data 3213 uniquely defined for the record 32.

Store information is stored in the product display image file 208. FIG. 5 is a configuration diagram of the record 41 of the counter information. The sales floor information includes the following two items. They are a sales floor name 4111 and information 4112a, 4112b,.
12m. FIG. 6 shows details of the furniture information 4112i. Furniture information includes the following five items. These are the fixture number 421 and fixture location 42 attached to each fixture.
2. Merchandise display image information 423, which is image data indicating a state in which the merchandise is displayed on the furniture, information 424 indicating an area where a POP advertisement can be pasted on the furniture, and the merchandise displayed on the furniture Related information 425. The product information 425 includes the following three items. They are the product name 4251 and the display position 4252
And product image information 4253 which is image data of the appearance of the product. Here, for the sake of simplicity, the product display image information 425 is stored in the product display image file 208 corresponding to the furniture. However, in a perspective view or a bird's-eye view including a plurality of furniture corresponding to the sales floor. It may be stored as form image data.

FIG. 1 is a flowchart schematically showing the flow of functions realized by a program in the advertisement creation support system of the present embodiment along the flow of processing of the execution control unit 211.

Step 1: A POP advertisement is created by using a POP advertisement design already stored in the POP advertisement design file 206 or newly using the image scanner 2.
It is created based on the illustration information and the like input from 10.
The details will be described later with reference to FIG.

Step 2: In order for the user to verify the layout and size of the POP advertisement diagram, the POP is displayed together with the product display image.
The advertisement diagram is displayed on the display device 202. The user can correct the size and arrangement location of the POP advertisement chart and change the viewpoint. The details will be described later with reference to FIG.

Step 3: The advertisement chart displayed on the display 202 is checked, and the check result is displayed on the display 202. The details will be described later with reference to FIG.

Step 4: The user's intention corresponding to the displayed evaluation result is input from the input devices 203 and 204. If OK, branch to step 5. If NG, branch to step 2.

Step 5: The advertisement drawing outputted on the display 202 and the layout drawing obtained by superimposing the advertisement drawing on the background image are outputted to the printing machine 205 as a pasting instruction.

The above is the outline of the advertisement creation support method according to the present invention.

Next, the POP advertisement creation method (step 1 in FIG. 1) will be described in detail with reference to FIG.

Step 901: Input from the keyboard 203 whether or not to search for a POP advertisement design already registered in the POP advertisement design file 206. PO
If a search is made for a P advertisement design, the process branches to step 902. If not, the flow branches to step 906.

Step 902: Product name and title from keyboard 203 and mouse 204 (purpose of product to be promoted)
Enter

FIG. 14 shows an example of this display screen. FIG.
Are input area 1801 for a product name, selection area 1802 to 181 for sales promotion purpose (title) using mouse 204.
2, the cursor 1813 is shown. Selection area 180
2-1812 are large sale 1802, sale 180
3, sample sales 1804, bargain 1805, fair 18
06, Special Offer 1807, New Release 1808,% OFF
1809, an advertisement item 1810, a recommended item 1811, and other items 1812, and a selection item having the cursor 1813 set by the mouse 204 is selected.

Step 903: The POP advertisement design image data is retrieved from the POP advertisement design file 206 using the product name and the purpose (title) input in step 902, and displayed on the display 202.

The search method for the POP advertisement design image data will be described in more detail. The input product name and title are compared with the title 3111 and the product name 3113 of the POP advertisement design information 31 shown in FIG. As a result of this comparison, the image data 3114 in which at least one of the product name and the title matches is searched. The retrieved POP advertisement design image data 3114 is displayed on the display 20.
2 is displayed.

Step 904: A desired POP advertisement design is created by editing the POP advertisement design displayed on the display in step 903 based on instructions from the keyboard 203 and the mouse 204. A new POP advertisement design may be drawn using the mouse 204 with reference to the displayed POP advertisement.

FIG. 15 shows an example of this display screen. FIG.
Is the P stored in the POP advertisement design file 206.
Area 190 for outputting OP advertisement design image data
1, an area 1902 for creating a POP advertisement using the keyboard 203 and the mouse 204, an area 1903 for specifying a command for creating a POP advertisement, and a cursor 1904 of the mouse 204 are shown. When creating this POP advertisement, an illustration can be retrieved from the illustration information file 207 and used for a part of the POP advertisement. The illustration search method will be described in detail. First, the illustration number and the illustration name are displayed on the display 202. From the displayed illustration name, the user can enter the illustration number or illustration name of the illustration required for the POP advertisement using the keyboard 2.
03 or using the mouse 204. The entered illustration name and illustration number are in the illustration information file 2
Illustration number 3 of the illustration information 32 stored in 07
If it matches with the illustration 211 or the illustration name 3212, and matches, it retrieves the illustration image data 3213 and displays it on the display 202.

Step 905: Illustration information file 2
At 07, it is input from the keyboard 203 whether or not to search for an already registered illustration. If an illustration is to be searched, the flow branches to step 906. If not, the flow branches to step 908.

Step 906: The image data 3213 is searched from the illustration information 32 stored in the illustration information file 207 based on an instruction from the keyboard 203 or the mouse 204 and displayed on the display 202.

Step 907: A desired POP advertisement design is created by editing the illustration retrieved in step 906 based on an instruction from the keyboard 203 or the mouse 204.

Step 908: The user enters the keyboard 20
3 and the mouse 204 are used to create a POP advertisement chart.

Next, referring to FIG.
The method of displaying and editing the POP advertisement chart created in step 9 on the background image (step 2 in FIG. 1) will be described in detail.

Step 1000: Enter the sales floor name and product name of the product to be advertised, and the fixture number if necessary on the keyboard 203.
Enter more. A background image is searched from the product display image file 208 based on the input information. The background image is an image diagram of a sales floor of the product in a state where the POP advertisement is not pasted. It is a so-called product display diagram. Note that the product display diagram is a perspective view or a bird's-eye view including a plurality of furniture as necessary. The background image search method will be described in more detail. When the product name is input, the furniture number in which the product is displayed is displayed in the furniture information 41 shown in FIG.
If the furniture number is specified from 12i and the furniture number is input, the corresponding commodity display image information 423 is searched using the furniture number as it is. The case where the counter name is input is a case where the merchandise display image information is stored corresponding to the counter as described above. The retrieved product display image information 423 is displayed on the display 202. Display 2
In the merchandise display image information 423 displayed in 02, merchandise image information 4253 which is image data of the merchandise 4251 displayed on the target furniture is displayed so as to be superimposed on the position designated by the display position 4252.

FIG. 13 shows an example of this display screen. FIG.
Is a sales floor name 1701, a product display image 1702, a furniture image diagram 1703, a product image diagram (shown in a rectangle instead of a specific image diagram) 1704, and a furniture number 17
5, the small rectangle in the figure is the image data of each displayed product, similar to the product image diagram 1704. The user sees this screen and confirms that the designated product to be advertised is displayed.

Step 1001: The background image searched in step 901 is displayed on the display 202.

Step 1002: POP advertisement pastable area 424 stored in product display image file 208
And displays the POP pasteable area on the background image displayed in step 1001 according to the POP advertisement pasteable area information. The area where the POP advertisement can be pasted is
Shows the location of furniture and the like to which the POP advertisement can be physically attached.

FIG. 16 shows an example of this display screen. FIG.
Is an area 1702 for displaying a product display image to be advertised,
The product display image file 208 includes a hatched area 2002 in which a POP advertisement can be attached and a hatched pattern 2003 in a POP advertisement available area. On this display screen, the user can confirm the place where the POP advertisement can be pasted.

Step 1003: The created POP advertisement chart is displayed on the display 202, and the POP advertisement chart is arranged on the background image using the keyboard 203 and the mouse 204.

FIG. 17 shows an example of this display screen. FIG.
Is an area 1702 for displaying a product display image to be advertised,
2102 indicating the POP advertisement chart already arranged by the operation of step 1003, an area 2103 for displaying the created POP advertisement chart, and providing for displaying the other created POP advertisement chart when there are a plurality of POP advertisement charts. Operation areas 2105 and 2106 of the mouse 204, a command area 2104 for making the POP advertisement chart equal to the scale of the product display image using the mouse 204, and 2107 representing the number of unpopulated POP advertisement charts. On this display screen, the user places the created POP advertisement.

Step 1004: In order to match the size and angle between the background image displayed on the display 202 and the POP advertisement chart, at least one of them is enlarged or reduced or the display angle is changed. This enlargement / reduction method will be described in detail. The user specifies the POP advertisement or background image to be enlarged or reduced by the mouse 204 or the keyboard 203 and the enlargement and reduction ratios thereof, and, based on the designation, the size of the POP advertisement diagram or the background image displayed on the display. To change. In the POP advertisement chart, the size of the printed POP advertisement is changed proportionally with the change in the size. The display angle changing method will be described in detail. A POP advertisement or a background image whose display angle is to be changed is designated by the mouse 204, and change information of the display angle of the designated target is input by the keyboard 203 or the mouse 204. The P displayed on the display based on this change information
Change the display angle of the OP advertisement diagram or background image. Since the method of changing the display angle is well known, the description is omitted.

FIG. 18 shows an example of a display screen for changing the size of the background image or the POP advertisement chart. FIG. 18 shows the result of placing a POP advertisement on a background image and the results of step 100.
4, an area 1702 for displaying the display result changed by 4,
An area 2202 for displaying the ratio of enlargement or reduction of the background image or the POP advertisement, a value obtained by converting the ratio of enlargement or reduction of the product display image displayed on the display into a distance when the user actually stands in front of the fixture. 2202, an input area 2204 for changing the brightness of the POP advertisement diagram or the background image displayed on the display, and a gauge 2205 indicating the brightness of the product display diagram displayed on the display.
Consists of The user uses the mouse 204 to specify a POP advertisement diagram or background image whose size is to be changed, which is displayed in the product display image display area 1702, and inputs the change information to the areas 2202 and 2203 from the keyboard 203. .

FIG. 19 shows an example of a display screen for changing the display angle of the background image and the POP advertisement chart. FIG. 19 shows an area 1702 for displaying a result of placing a POP advertisement on a background image, a display result changed in step 1004, a display area 2302 of a plan view of a store showing furniture positions, and a designated area in the plan view. Display area 2307 of the figure including the elevation view of the furniture
Is shown. The display area 2307 in FIG. 19 shows that the furniture 2305 is specified. 2303 in FIG.
And 2308 are a horizontal viewpoint point and a vertical viewpoint point designated by the mouse 204, respectively. The display angle is changed from a point determined by the horizontal viewpoint point 2306 and the vertical viewpoint point 2308 so that the furniture 2305 or the POP advertisement diagram is projected.

Step 1005: In step 1004, the user is inquired whether to change the design or arrangement of the POP advertisement chart, and the result is input from the keyboard 203. If there is a change in the design and / or position of the POP advertisement chart, the flow branches to step 1006. If not, the process branches to step 3 in FIG.

Step 1006: The user enters the keyboard 2
03 and the mouse 204 are used to change the design and arrangement of the POP advertisement chart. In this step, a program for executing each step shown in FIG. 7 is called and used as needed.

With this display change function, the user can visually evaluate the POP advertisement from the viewpoint that the POP advertisement is actually pasted without actually creating the POP advertisement.

Next, a method (step 3 in FIG. 1) of checking a POP advertisement chart arranged on a background image will be described in detail with reference to FIG.

Step 1101: It is checked whether or not a POP advertisement diagram for advertising the product is placed near the product to be advertised. If so, the process branches to step 1102, and since it is not placed, If there is, the process branches to step 1104. The checking method performed in this step will be described in detail. The center coordinates of the product are derived from the display position 4252 of the furniture information 4112i and the product image information 4253 stored in the product image file 208. The distance between the coordinates and the center coordinates of the placed POP advertisement chart is calculated, and whether or not the product closest to the POP advertisement chart is a product to be advertised in the POP advertisement is derived. The product whose distance to the center coordinate of the POP advertisement chart is the shortest is the POP
If the product is an advertisement target product of the advertisement, it is assumed that the POP advertisement has been correctly placed. By this check, product and P
By checking the position of the OP advertisement, it is possible to clarify the advertisement target product of the POP advertisement.

Step 1102: It is checked whether or not the placed POP advertisement diagram has been placed on the pasteable area.
If the POP advertisement chart has been arranged in the POP advertisement pasteable area, the flow branches to step 1103; otherwise, the flow branches to step 1105. The checking method in this step will be described in detail. Furniture information 41 stored in a preset product image file 208
It is checked whether or not the coordinates of the entire area of the placed POP advertisement are touched to the POP advertisement pastable area information 424 of 12i, and the number of bits of the overlapping area of the POP advertisement drawing and the POP advertisement pastable area is calculated. I do. If the POP advertisement diagram is arranged in the POP advertisement pastable area and the overlapping area has a certain size, it can be determined that the POP advertisement can be pasted. This check prevents a POP advertisement from being issued at a position where it cannot be physically attached.

Step 1103: It is checked whether the placed POP advertisement obscures the product by n% or more. If it is hidden by n% or more, the flow branches to step 1106, and n
If it is less than%, the flow branches to step 1107. The checking method in this step will be described in detail. Based on the product image area in the background image displayed on the display, it is calculated whether or not the placed POP advertisement diagram is hidden by n%, and the determination is made based on a preset threshold value n. This check prevents the face of the product from being hidden by attaching the POP advertisement.

Steps 1104, 1105, 1106:
The display color of the POP advertisement chart displayed on the display 202 is changed. By changing the display color, it is visually displayed to the user that the POP advertisement diagram is placed at an incorrect position. Here, the display color of each step is set to a different color, and which item is wrong is also displayed to the user. The color change is for warning to the user, and the same effect can be obtained by blinking or sounding a buzzer.

FIG. 20 shows an example of this display screen. FIG.
Is a region 2501 for displaying a POP advertisement diagram arranged with a background image, a layout example 2502 of a POP advertisement diagram that too hides a product to be advertised, and a PO not on the POP advertisement pasting available region.
It is composed of an arrangement example 2503 of the P advertisement chart and an example 2504 in which the POP advertisement chart is not arranged near the advertisement target. On this screen, the user confirms the incorrect placement of the POP advertisement diagram.

Step 1107: If the check of the items in steps 1101, 1102 and 1103 has been completed for all the products, this check operation is completed. Step 11 if not checked
The process branches to 01 to start checking for unchecked POP advertisements.

Next, the advertisement drawing outputted on the display 202 and the layout drawing obtained by superimposing the advertisement drawing on the background image are outputted to the printing machine 205 as a pasting instruction. FIG. 21 shows a printing example from the printing machine 205. FIG. 21 is an advertisement diagram output on the display 202, a product display diagram 2701 in which the advertisement diagram is superimposed on a background image, a work procedure table 2704 showing work contents, a POP advertisement creator name using this system. 2702, a name of a POP advertisement pasting worker 2703 receiving the work instruction.
An accurate POP advertisement can be attached using this attachment instruction. The POP advertisement can be accurately attached to a fixture or the like by the schematic attaching instruction shown in FIG.

Next, POP advertisement design image information,
An illustration image information and a product display image information input method will be described.

Image data is roughly classified into three types and input. One is a method for inputting POP advertisement design image information, the other is a method for inputting illustration image information such as pictures and characters, and the other is a method for inputting product display image image information. This method will be sequentially described with reference to flowcharts shown in FIGS.

First, a method for inputting POP advertisement design image information will be described with reference to FIG.

Step 1201: PO created in the past
Enter the title and name of the target product to which P
Enter using 3.

Step 1202: The POP advertisement design created (completed) in the past is input using the image scanner 210.

Step 1203: Steps 1201, 1
The title, the product name, and the image data input in 202 are stored in the PO advertisement design file 206, respectively.
Title 3111, product name 3 of P advertisement design information 31
113 and the image data 3114.

By inputting the POP advertisement image information created in the past, the user can reduce the number of man-hours for newly designing a POP advertisement from the beginning, cut out the entire design image, or use a part of the design image to use the POP advertisement image.
It is possible to reduce the number of steps for creating an OP advertisement diagram.

Next, a method for inputting illustration image information will be described with reference to a flowchart shown in FIG.

Step 1301: If the illustration is created using the keyboard 203 and the mouse 204, the flow branches to step 1305. If an illustration or the like already exists and is only to be registered in the illustration information file 207, the flow branches to step 1302.

Step 1302: Image Scanner 21
1 is used to input the illustration image information.

Step 1303: Image data is created using the keyboard 203 and the mouse 204 for the illustration.

Step 1304: The illustration image information input in step 1302 and the illustration image information created in step 1303 are registered in the image data 3213 of the illustration information 32 in the illustration image information file 207. During this registration, the keyboard 20
3, the information of the illustration number and the illustration name are added to the illustration image information and registered.

By inputting the illustration image information,
It can be attached to a POP advertisement without creating a new picture or character.

Finally, a method for inputting the product display image image information will be described with reference to the flowchart of FIG.

Step 1401: A photograph or the like of a product display on which a product to be advertised is displayed is prepared, and image information of the product display image is input using the image scanner 211.

Step 1402: Commodity display image image information is stored in furniture information 41 in product display image file 208.
It is registered in the commodity display image information 423 of 12i.

In the above embodiment, the method of supporting the system of the present invention when a user creates a POP advertisement has been described.

Next, a second embodiment of the present invention will be described with reference to FIGS.
3 will be described. The system configuration of the second embodiment and the information used for the invention are the same as those of the first embodiment, and will not be described. In addition to supporting the creation of a POP advertisement according to the first embodiment, the present invention can support the education of a POP advertisement planner using a check function 217. FIG. 22 is a flowchart showing a method of supporting the education of the POP advertisement planner by the advertisement creation support system. The advertising planner training method will be described according to this flowchart. Below, POP
The person instructing the advertising planning is called an educator, and the person instructing the POP advertising planning is called a trainee.

Step 2801: The educated person interactively creates a POP advertisement diagram on the display, and places the keyboard 2 on the product display image displayed on the display in advance.
03 and the mouse 204 are used to place the POP advertisement diagram at an appropriate place.

Step 2802: A point is given to the educated person.

Step 2803: The POP advertisement diagram and the merchandise display image created in step 2801 are checked with check items. If the size and arrangement of the POP advertisement are inappropriate, the flow branches to step 2804. If so, the flow branches to step 2805. The check items in this step are performed in the same manner as the check function 217 of the first embodiment.

Step 2804: A point assigned in advance to each item is subtracted from the point of the trainee given in step 2802.

Step 2805: P placed by educated person
If all the OP advertisement diagrams have been checked, step 280
Branch to 6. If not, step 2803
Branch to

Step 2806: The remaining points are output on the display.

By repeating the flowchart shown in FIG. 22 by changing the product display diagram, the P
OP advertising planning ability is improved.

FIG. 23 shows an example of this display screen. FIG.
Is composed of an area 2901 for displaying a POP advertisement diagram created by the trainee on the product display image, and a point 2903 deducted by a check item.

The educator displays a product display image in 2901. According to the product display image, the educated
An attempt is made to create a P advertisement chart, and a score 2902 is displayed on the POP advertisement chart created by the educated person.

The second embodiment described above is an advertisement planner training method according to the system of the present invention. By this method, effective education of an advertising planner can be performed.

Finally, a third embodiment according to the present invention is shown in FIG.
A POP advertisement creation support method using an electronic shelf label to which a light emitting unit is attached will be described with reference to FIGS. A light emitting unit and a light emission control unit for an electronic shelf label are added to the system configuration of the first embodiment. The electronic shelf label here is a shelf label that simply tells the customer the price, product name, etc. of the product displayed on the furniture, and the information is displayed on a liquid crystal display using a simple electronic circuit. . The light-emitting portion of the electronic shelf label is for attaching a light-emitting element to the outside of the liquid crystal display surface and causing the device to emit light or blink to further attract customers' eyes to the product. The control unit controls the light emission of the light emitting element and the blink interval.

First, an electronic shelf label having a light emitting section will be described. FIG. 24 includes an electronic shelf label 3001, a light emitting element 3002, and a liquid crystal surface 3003 of the electronic shelf label. On the display surface 3003 of the electronic shelf label, the product name and price of the product displayed behind the electronic shelf label 3001 are displayed. The light emitting element 3002 attached so as to cover the outside of the liquid crystal display surface emits light or blinks to attract customers' eyes to the product.

FIG. 25 is composed of furniture 3101 and an electronic shelf label 3102 with a plurality of light-emitting portions. Furniture 31
01, an electronic shelf label 3102 having a plurality of light-emitting portions is attached, and the electronic shelf label attached in front of a product to be promoted is illuminated. The light emission method can change the luminous intensity and the blink interval. The brightness is changed according to the brightness of the store, and the blink interval is changed according to the color of the product. FIG. 26 shows a light emitting element 3201 and a light emission control unit 320.
2, a power source 3203 such as a battery, a control signal receiving unit 3204,
It comprises a receiving antenna 3205. The signal input from the receiving antenna 3205 is transmitted to the control signal receiving unit 32.
04, and transmits the control signal of the light emitting element to the light emission control unit 3202
Send to The light emission control unit 3202 makes the light emitting element emit light according to a control signal using the power of the power supply 3203. FIG. 27 shows a control signal transmitting unit 3301 and a control signal pattern 330.
2, a keyboard 3303, a computer main body 3304, and a display 3305. Computer system 330
The electronic shelf label emitting light at 3, 3, 304, and 3305, the blink interval, and the luminous intensity are input, and the control signal pattern is stored in the control signal pattern storage unit 3302. The control signal pattern is sent to the control signal transmitting section 3301, converted into radio waves and transmitted. An electronic shelf label is also attached to the furniture used for the background image.

The electronic shelf label to which the light emitting unit is attached has been described above.

Hereinafter, a POP advertisement creation support method using an electronic shelf label with a light emitting unit will be described.

FIG. 28 is a flowchart showing a POP advertisement creation support method using an electronic shelf label with a light emitting unit. The POP advertisement creation support method will be described with reference to this flowchart.

Step 3401: The commodity display image of the furniture to which the electronic shelf label having the light emitting section is attached is searched from the commodity display image information 423 of the furniture information 4112 i in the commodity display image file 208, and is output to the display 202.

Step 3402: The same operation as steps 1002 and 1003 in the first embodiment is performed.

Step 3403: An electronic shelf label number and luminous intensity for causing the light emitting portion of the electronic shelf label installed on the furniture in the product image displayed on the display 202 to emit light as control data using the keyboard 203 and the mouse 204. , Enter the blink interval and make it flash on the display 202.

Step 3404: The same operation as in step 1004 is performed.

Step 3405: The user looks at the result displayed on the display and inputs his / her intention. If the user is good, the process branches to step 3407; otherwise, the process branches to step 3406.

Step 3606: In addition to the same operation as in step 1006, the luminosity and blink interval of the light emitting portion of the electronic shelf label are changed.

Step 3407: The advertisement diagram output from the display, the layout diagram thereof, and the product display image are printed to form a pasting instruction. An instruction sheet for the light-emitting portion and blink interval of the electronic shelf label is printed.

The above is the POP advertisement creation support method using the electronic shelf label with the light emitting unit according to the present invention.

In the third embodiment, the light emitting state of the electronic shelf label, the design of the POP advertisement, the size, the number of sheets, and the display state of the product, which is the background, can be taken into consideration. Will be possible.

[0112]

According to the present invention, before actually creating a POP advertisement, the background on which the advertisement is pasted and the advertisement diagram are displayed on a display, and the quality of the advertisement is examined with the eyes of an advertisement planner, and placed by a computer. By checking the size and size of the advertisement and improving the design, arrangement and size of the advertisement, there is an effect that an appropriate advertisement can be planned. By printing the advertisement diagram, the layout diagram, and the background image output on the display, an accurate advertisement attachment instruction can be performed. In addition, the function of checking the placement and size of the advertisement has an effect that the system can be used as a teaching material for educating an advertisement planner.

[Brief description of the drawings]

FIG. 1 is a flowchart showing a basic operation according to an embodiment of the present invention.

FIG. 2 is a configuration diagram of a computer hardware configuration and programs applied in the computer.

FIG. 3 is a configuration diagram of a POP advertisement design information record.

FIG. 4 is a configuration diagram of an illustration information record.

FIG. 5 is a configuration diagram of a counter information record.

FIG. 6 is a configuration diagram of a furniture information record.

FIG. 7 is a flowchart showing creation of a POP advertisement chart.

FIG. 8 is a flowchart showing editing of a POP advertisement diagram.

FIG. 9 is a flowchart showing checking of a POP advertisement diagram.

FIG. 10 is a flowchart showing registration of a POP advertisement design.

FIG. 11 is a flowchart showing registration of illustration image data.

FIG. 12 is a flowchart showing registration of a product display image.

FIG. 13 is a display screen example showing an output example of a selected product display image.

FIG. 14 is a display screen example for inputting input data (product name, sales promotion purpose) necessary for creating a POP advertisement diagram.

FIG. 15 is a display screen example for creating a searched POP advertisement design and a POP advertisement diagram.

FIG. 16 is an example of a display screen showing an area where a POP advertisement can be pasted;

FIG. 17 is an example of a display screen for arranging a created POP advertisement diagram in a product display diagram.

FIG. 18 is a display screen for visually evaluating a design of a POP advertisement by enlarging or reducing a product display diagram and a POP advertisement, or changing the brightness of a screen.

FIG. 19 is an example of a display screen for changing the angle between a background image and a POP advertisement diagram and visually evaluating the angle.

FIG. 20 is a display screen example showing a result (warning) of checking after pasting a POP advertisement;

FIG. 21 is an output example of a POP advertisement pasting instruction;

FIG. 22 is a flowchart for fostering POP advertisement planning technology.

FIG. 23 is an example of a display screen when used for technical training.

FIG. 24 is an example of an electronic shelf label having a light-emitting unit attached around a character display unit.

FIG. 25 is a diagram in which an electronic shelf label is attached to furniture.

FIG. 26: Receives a control signal of the light emitting unit of the electronic shelf label,
FIG. 3 is a block diagram showing a light emitting unit.

FIG. 27 is a block diagram illustrating a configuration of transmitting a signal for controlling a light emitting unit of the electronic shelf label.

FIG. 28 is a flowchart for planning a POP advertisement and supporting a pasting instruction when an electronic shelf label with a light emitting unit is used.

[Explanation of symbols]

201: computer, 202: display, 203: keyboard, 204: mouse, 205: printing machine, 206: P
OP advertisement design file, 207 ... illustration information file, 208 ... product display image file, 210 ... image scanner, 211 ... execution control program, 212 ... P
OP advertisement diagram creation program, 213 ... printing program,
214: Image data input program.

──────────────────────────────────────────────────続 き Continuation of front page (72) Inventor Mitsuo Sudo 4-6 Kanda Surugadai, Chiyoda-ku, Tokyo Hitachi, Ltd. (56) References JP-A-62-274368 (JP, A) JP-A-1- 292474 (JP, A) JP-A-3-127276 (JP, A) Newspaper printing technology No. 107, pp. 24-29 Nobumasa Shima “Advertisement Insertion System (ADS) Full Operation” (58) Field surveyed (Int. ⁷ , DB name) G06F 17/50 634 G06T 1/00 JICST file (JOIS)

Claims (6)

(57) [Claims] 1. An advertisement creating apparatus for creating an advertisement for a product, display means for displaying a background image including a product image corresponding to the product, and product image position information indicating an arrangement position of the product image with respect to the background image. Storage means for storing an advertisement image for the product in accordance with an input from a user of the advertisement creation apparatus; and arranging the created advertisement image in a background image displayed on the display means. Control means for performing control as described above; acquiring means for acquiring advertisement image position information indicating an arrangement position of the advertisement image arranged on the display means in the background image; based on the product image position information and the advertisement image position information Determining means for determining whether the positional relationship between the product image and the advertisement image satisfies a predetermined positional relationship. The advertisement creation device, wherein the control unit controls the display unit to display a background image on which the advertisement image is arranged, based on a result of the determination by the determination unit. 2. The advertisement creating apparatus according to claim 1, wherein a plurality of the product images are arranged for each corresponding product, and the determining unit determines that the arrangement position of the advertisement image is within the plurality of product images. An advertisement creating apparatus that determines whether the product image is closest to a product image corresponding to the advertisement image. 3. The advertisement creating device according to claim 1, wherein the determining unit determines whether the advertisement image is arranged at a position where the advertisement image is hidden and displayed by a predetermined ratio or more. An advertisement creation device characterized by the above-mentioned. 4. The advertisement creating apparatus according to claim 1, wherein, when the positional relationship does not satisfy a predetermined relationship, a display color of the advertisement image is changed, An advertisement creating apparatus further comprising a warning unit that performs at least one of a blink display and a buzzer sound. 5. The advertisement creating device according to claim 1, wherein the determining unit arranges the created advertisement image in a predetermined placeable area of the background image. An advertisement creation device, comprising means for determining whether or not the advertisement has been sent. 6. An advertisement creating method for creating an advertisement for a product by an information processing apparatus, comprising: a product image position information indicating an arrangement position of each of the product images with respect to a background image including a plurality of product images corresponding to the plurality of products in advance; Is stored in a storage unit of the information processing device, the background image is displayed on a display unit of the information processing device, and an advertisement image for the product is created according to an input from a user of the advertisement creation device. Controlling the placed advertisement image in the background image displayed on the display means, acquiring advertisement image position information indicating a placement position in the background image of the advertisement image arranged on the display means, Based on the product image position information and the advertisement image position information, the display position of the advertisement image corresponds to the advertisement image among the plurality of product images. A first determination of whether or not the advertisement image is closest to the product image is performed. If the result of the first determination is closest, the advertisement image is arranged in a predetermined arrangeable area of the background image. A second determination of whether the
When the result of the determination is that the placeable advertisement image is placed in the area, a third determination is made as to whether or not the product image corresponding to the advertisement image is displayed at a position where it is hidden by a predetermined ratio or more. Making a determination, and based on the first to third determinations,
A method for creating an advertisement, comprising displaying a background image on which the advertisement image is arranged.