JP6098039B2 - POP creation apparatus and program - Google Patents

Description

This invention relates to POP creating apparatus 及 beauty program that creates POP.

  2. Description of the Related Art Conventionally, a POP creation device that creates a POP that is an advertising means for enhancing a sales promotion effect in a store has been developed. In this POP, attribute information such as items to be posted on the POP, typefaces such as characters, size, spacing, and modification is set, and the POP created by these settings is color-printed on paper or the like by a printer. It was the target. In Patent Document 1, a character or character string to be modified and modification data such as a plurality of types of graphics displayed on the drawing screen are selected, and a POP character in which a character subjected to modification based on the modification data is set And the like are disclosed.

JP-A-10-240957

Major mass retailers, major supermarkets, etc. create POP data at the headquarters at the headquarters using the above creation device, and at the store that receives the data, print the POP data indicated by the computer in the office, It was posted on.
Therefore, the latest information of the store cannot be grasped, the output is performed without seeing the state of the sales floor, the output of the useless POP that there is no target product or has already been posted, and the layout is different from other products that are not conspicuous However, problems such as the creation of POPs that do not fit the sales floor have occurred.
In addition, since POP creation is done on the office computer, if you want to make changes in line with the sales floor, you must leave the sales floor during a busy morning and arrange the POP creation and printing in a small number of terminals. There was also a situation where it was not possible, leading to a loss of time.

An object of the present invention, when creating a POP is to be able to create a POP situation sales floor is taken into account that the POP is posted easily.

Claim 1 is a POP creation device that creates a POP posted at a sales floor where various products are sold. The POP creation device receives instruction information instructed from a server device of a POP instruction department, and includes a plurality of items included in the instruction information. and POP display means for generating and displaying a POP image type of POP layout, when creating a POP based on arbitrarily chosen POP layout among the plurality of POP layout, prior to creation of the POP, the The selection is performed by acquiring and displaying a sales floor image obtained by photographing the sales floor where the POP is actually posted, and appropriately combining and arranging the POP image of the selected POP layout at an arbitrary position in the displayed sales floor image. sales floor composite image for the POP according been POP layout to simulate whether it is appropriate as a posting of POP in the sales Display control means for displaying, transmitting means for transmitting the created to the server to report data including the sales floor composite image, based on the displayed said department composite image by said display control means, the selected POP layout in accordance with the POP condition that is determined as appropriate as POP at the shop, to confirm the creation of POP based on the selected POP layout, said POP-based POP layout of the the determined said selected sales Output control means for creating and outputting as a POP for use.

According to the present invention, when creating a POP may may construct a POP that POP is considering the status of sales posted easily.

It is a figure which shows the POP production system which concerns on embodiment of this invention. It is a block diagram which shows the function structure of the POP production apparatus which concerns on embodiment of this invention. It is a block diagram which shows the function structure of the server apparatus which concerns on embodiment of this invention. It is a figure which shows the structure of instruction data. It is a figure which shows the structure of report data. It is a figure which shows the structure of POP layout data. It is a figure which shows an example regarding the layout part of POP layout data. It is a figure which shows the flow until POP creation by the POP creation apparatus. It is a figure which shows the continuation of the flow until POP creation by the POP creation apparatus shown in FIG. It is a figure which shows the flow of the report after improvement implemented after POP creation by POP creation apparatus. It is a figure which shows an example of the display screen of a POP production apparatus.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  With reference to FIGS. 1-4, the apparatus structure of this Embodiment is demonstrated. First, the overall configuration of the POP creation system 1 according to the present embodiment will be described with reference to FIG. FIG. 1 is a diagram showing a POP creation system 1 according to an embodiment of the present invention.

  The POP creation system 1 automatically creates a POP at the sales floor by the POP creation device 10 based on the instruction data 100 transmitted from the server device 20, and transmits the POP creation result to the server device 20 for reporting. It is a system that can.

  The POP creation system 1 includes a POP creation device 10 and a server device 20. These devices are connected via a communication network N.

  The communication network N is a communication network N constructed using a dedicated line or an existing general public line, and various line forms such as a LAN (Local Area Network) and a WAN (Wide Area Network) can be applied. Is possible. The communication network N includes, for example, various communication network networks such as a telephone line network, ISDN line network, dedicated line, mobile communication, communication satellite line, CATV line network, IP network, VoIP (Voice over Internet Protocol). Includes gateways, internet service providers, etc.

  FIG. 2 is a block diagram showing a functional configuration of the POP creation apparatus 10 according to the embodiment of the present invention. FIG. 3 is a block diagram showing a functional configuration of the server device 20 according to the embodiment of the present invention.

  For example, the server device 20 is installed in a headquarters of a major mass retailer or major supermarket, etc., extracts a product for which the store sales floor is to be improved, and creates a POP in which instruction data 100 regarding the product to be improved is installed in the store Transmit to device 20.

  The POP creation device 10 receives the instruction data 100 transmitted from the server device 20 and creates POP data. Further, the POP creation device 10 photographs the sales floor where the created POP is to be posted, synthesizes the POP image with the captured sales floor image, and transmits report data 200 including the composite image to the server device 20. The POP creation apparatus 10 is assumed to be a tablet-type terminal so that it can be carried and used at a sales floor.

Next, the internal functional configuration of the POP creation apparatus 10 will be described with reference to FIG. As shown in FIG. 2, the POP creation device 10 provides a central processing unit (CPU) 11 that performs overall control of the device, an input unit 12 having a plurality of operation keys, and a working memory space for the CPU 11. A RAM (Random Access Memory) 13, a display unit 14, a storage unit 15 storing a control program and control data executed by the CPU 11, a communication unit 16, and an image capturing unit 17 for capturing a store floor etc. And a voice input / output unit 18 for transmitting information by voice with the server device 20. The CPU 11, the input unit 12, the RAM 13, the display unit 14, the storage unit 15, the communication unit 16, the image photographing unit 17, the audio input / output unit 18, and the bus 19 are connected.
Here, the input unit 12 functions as input means for inputting improvement information in the POP creation apparatus 10.

  The CPU 11 centrally controls each unit of the POP creation apparatus 10. The CPU 11 reads a designated program out of the various programs from the storage unit 15 and expands it in the RAM 13 and executes various processes in cooperation with the expanded program.

  The display unit 14 is configured by an LCD (Liquid Crystal Display) or the like, and performs various displays according to display information input from the CPU 11.

  The storage unit 15 is configured by a rewritable ROM (Read Only Memory) or the like, and stores various data and various programs in a readable and writable manner. The storage unit 15 stores an instruction data storage program 151, a POP creation program 152, an image composition program 153, and a report data creation program 154. Also, the instruction data storage unit 155 stored via the instruction data storage program 151, the POP data storage unit 156 that stores the POP data created by the POP creation program 152, and the report data 200 created by the report data creation program 154. Has a report data storage unit 157 for storing.

  The instruction data storage program 151 is a program for storing instruction data 100.

The POP creation program 152 is a program having a POP editing function and a POP creation function. POP data can be created and edited based on the POP layout instructed by the instruction data 100.
Here, the CPU 11 and the POP creation program 152 function as POP creation means for generating a POP image based on the received instruction data 100, and also function as layout change means for changing the POP layout by the POP editing function.

The image composition program 153 is a simulation program for improving the sales floor. For example, the created POP can be dragged and dropped onto the captured sales floor image to simulate an image when the POP is posted.
Here, the CPU 11 and the image composition program 153 function as image composition means for generating a composite image in which the POP image is synthesized with the sales floor image.

The report data creation program 154 is a program for creating the report data 200. The report content portion 202 of the report data 200 is the actual improvement contents of the POP and other changes (improvements other than the POP, noticed points, etc.). Among improvements, changes from the instruction data 100 are automatically created as report data 200. That is, the report data creation program 154 automatically transfers the POP change contents to the report data 200 based on the difference between the POP layout (original data) included in the instruction data 100 and the changed layout (current data). To reflect. A composite image of the POP image and the sales floor image created by executing the image composition program 153 is automatically attached to the report data 200.
Here, the CPU 11 and the report data creation program 154 function as report data creation means for creating the report data 200 including the composite image.

The communication unit 16 includes a network card or the like, is connected to the communication network N, and communicates with the server device 20 on the communication network N.
Here, the communication unit 16 functions as a reception unit that receives the instruction data 100 from the server device 20 and a transmission unit that transmits the created report data 200 to the server device 20.

  The voice input / output unit 17 includes, for example, a microphone, a speaker, a predetermined amplification circuit, and a drive circuit, and is used for a voice call in a video conference or the like in which the POP creation apparatus 10 and the server apparatus 20 are connected.

The image capturing unit 18 is, for example, a digital camera, and includes a zoom lens, an attached zoom driving unit, a focusing driving unit, an image sensor such as a CCD (Charge Coupled Device) and a CMOS (Complementary Metal-oxide Semiconductor), and timing generation. And a driver and the like, and converts the photographed optical image into a two-dimensional image signal.
The image photographing unit 18 is provided for the person in charge of the store to photograph an image of a sales floor to be improved by posting a POP.
Here, the image photographing unit 18 functions as photographing means for photographing a sales floor where a POP is to be posted and acquiring a sales floor image.

  Next, the internal functional configuration of the server device 20 will be described with reference to FIG. FIG. 3 is a block diagram showing a functional configuration of the server device 20 according to the embodiment of the present invention.

  As shown in FIG. 3, the server device 20 provides a CPU (Central Processing Unit) 21 that performs overall control of the device, an input unit 22 having a plurality of operation keys, and a working memory space for the CPU 21. A RAM (Random Access Memory) 23, a display unit 24, a storage unit 25 storing a control program and control data executed by the CPU 21, a communication unit 26, and a voice input / output unit 27 are provided. The CPU 21, input unit 22, RAM 23, display unit 24, storage unit 25, communication unit 26, and voice input / output unit 27 are connected via a bus 28.

  The CPU 21, input unit 22, RAM 23, display unit 24, and communication unit 26 have the same configuration as the CPU 11, input unit 22, RAM 13, display unit 14, and communication unit 16 of the POP creation apparatus 10. .

  The CPU 21 centrally controls each unit of the server device 20. The CPU 21 reads a designated program from among the various programs from the storage unit 25 and develops it in the RAM 23, and executes various processes in cooperation with the developed program.

  The storage unit 25 is configured by an HDD (Hard Disk Drive) or the like, and stores various data and various programs in a readable and writable manner. The storage unit 25 stores a POP layout creation program 251, an instruction data creation program 252, and a sales floor analysis / product extraction program 253. Further, from the POP layout data storage unit 254 that stores the POP layout data created by the POP layout creation program 251, the instruction data storage unit 255 that stores the instruction data 100 created by the instruction data creation program 252, and the POP creation device 10. A report data storage unit 256 that stores the report data 200 to be transmitted is included.

The POP layout creation program 251 is a program for creating a POP layout 300 attached to the instruction data 100.
The instruction data creation program 252 is a program that creates the instruction data 100. It assists information input of the header portion 101 and the product description portion 102 of the instruction data 100.
Here, the CPU 21 and the instruction data creating program 252 function as instruction data creating means for creating the instruction data 100 including the product and the POP layout.
The sales floor analysis / product extraction program 253 works with the POS system to analyze the sales performance of the sales floor, and uses special sale products on the day, special event products such as seasonal items, newly received products, and stock removal products as extraction conditions. This is a program for extracting a product whose sales floor is to be improved at the headquarters where the apparatus 20 is installed.

  Next, information handled by the POP creation system 1 will be described with reference to FIGS. 4, 5, and 6. FIG. 4 is a diagram showing the configuration of the instruction data 100. As shown in FIG. FIG. 5 is a diagram showing the structure of the report data 200. FIG. 6 is a diagram showing the configuration of the POP layout data 300.

  The instruction data 100 shown in FIG. 4 is created by the server device 20. The created instruction data 100 is transmitted to the POP creation device 10 and stored in the storage unit 15 of the POP creation device 10. The instruction data 100 is created for each store and sales floor, and includes information related to products of the store and sales floor. The instruction data 100 is data for extracting an improvement target product and instructing the store.

The instruction data 100 includes a header portion 101 and a product specification portion 102. The header portion 101 is a portion in which store information (for example, ID, store name), information such as genre and date is stored.
The product specification portion 102 includes information on a product code, a product, a price, an improvement category, and a POP type for which an improvement instruction is to be issued. The product specification portion 102 stores the extracted product information (product code, product name, selling price, improvement category, etc.) and layout names designated by the headquarters in a list format. Here, the layout name indicates the POP layout 300.
The product registered in the product specification portion 102 is extracted as a product whose sales floor is to be improved at the headquarters. The extraction conditions include special sale products on the day, planned event products such as seasonal items, newly received products, inventory clearing products, and products extracted from the result of analyzing sales results.
The codes and IDs included in the store information and the product information can be linked with the code system of the POS system or POP creation system.

The report data 200 shown in FIG. 5 includes a header portion 201 and a report content portion 202. The header portion 201 is a portion in which store information (for example, ID, store name), information such as genre, date, person in charge, etc., and improved sales floor image data are stored.
The report content portion 202 is the actual improvement contents of the POP and other changes (improvements other than the POP, noticed points, etc.). Other changes and notices can be reported by directly entering the captured image or by inputting text.
The report data 200 is data obtained by taking a photograph of the improved sales floor after using the created POP to improve the sales floor, text data in which the improved locations and noticed points are added as notes, and the like.
The report data 200 is created by the POP creation device 10 and sent to the server device 20.

The POP layout data 300 shown in FIG. 6 includes a header portion 301 and a layout portion 302. A header portion 301 is a portion in which a layout name and a paper size are stored. The layout portion 302 stores information related to the layout. The POP layout data 300 is stored in the POP creation data storage unit 156 of the POP creation device 10 or the POP layout data storage unit 254 of the server device 20.
FIG. 7 is a diagram illustrating an example corresponding to the layout portion 302 of the POP layout data 300. In FIG. 7, an advertisement (B8), an advertisement (B6H), etc. are layout names.

Next, the operation of the POP creation system 1 according to this embodiment will be described.
First, the operation of the POP creation apparatus 10 will be described.
FIG. 8 and FIG. 9 are diagrams showing a flow until POP creation by the POP creation apparatus 10. FIG. 10 is a diagram illustrating a flow of post-improvement reporting performed after POP creation by the POP creation apparatus 10.
Hereinafter, processing by the POP creation apparatus 10 will be described with reference to FIGS. These processes are executed in cooperation with the CPU 11 and various programs stored in the storage unit 15.

  In FIG. 8, the CPU 11 first receives the instruction data 100 from the server device 20 via the communication unit 16 (step S1).

  In step S <b> 2, the store person in charge confirms the improvement instruction of the instruction data 100 from the server device 20.

  Next, in step S3, the CPU 11 reads one instruction data 100.

  In step S <b> 4, the CPU 11 determines whether or not the designated POP layout data 300 exists in the POP creation device 10 as a store terminal. If the designated POP layout data 300 exists in the POP creation device 10, “YES”. The process branches to step S6. If not, the process branches to “NO” and proceeds to step S5.

  In step S <b> 5, the CPU 11 acquires the POP layout data 300 from the server device 20.

  In step S <b> 6, the CPU 11 reads the POP layout data 300 that is in the POP creation apparatus 10 or acquired from the server apparatus 20.

  In step S <b> 7, the CPU 11 generates a POP image using the POP creation program 152. The POP image is generated from the POP layout name of the instruction data 100, the POP layout data 300, the font, and the like.

  In step S <b> 8, the CPU 11 confirms whether there are other indicated products. If the indicated product is over, the process proceeds to “YES” and proceeds to step S9. If the indicated product is not over, the process proceeds to “NO” and proceeds to step S3.

  In step S9, the CPU 11 displays a POP image list.

  In step S <b> 10 shown in FIG. 9, the CPU 11 captures an image of the sales floor to be improved by posting the POP using the image capturing unit 18 of the POP creation apparatus 10.

  In step S <b> 11, the CPU 11 executes the image composition program 153 to synthesize the selected sales floor arrangement POP image and the sales floor image.

  In step S12, the CPU 11 determines whether or not the POP layout is not changed based on the input instruction from the store staff. If it is determined to be good, the process branches to “YES” and proceeds to step S16. If it is determined that it is not good, the process branches to “NO” and proceeds to step S13.

  In step S13, the CPU 11 displays the layout list shown in FIG. 7 as the POP layout based on the input instruction from the store staff, and changes the POP layout in step S14. That is, the POP image is recreated. In step S15, the changed POP image is combined with the sales floor photo.

  In step S16, the CPU 11 determines whether or not all the POP images have been combined. If not, the process branches to “NO” and proceeds to step S11. If all are combined, “YES” is determined. The process branches to step S17.

In step S <b> 17, the CPU 11 executes the report data creation program 154 to create the report data 200. Changes from the instruction data 100 are automatically created as report data 200. That is, the report data creation program 154 automatically reflects the contents of the POP change in the report data 200 based on the difference between the data (original data) by the instruction and the output data (current data). A composite image of the POP image and the sales floor image created by executing the image composition program 153 is automatically attached to the report data 200.
Then, the report data 200 including the sales image is transmitted to the server device 20.

  In step S18, the post-improvement image is confirmed with the report data 200. Specifically, the headquarters staff operating the server device 20 checks the image of the POP placed in the store floor from the transmitted image and the contents of change of the store staff, and changes the POP creation device 10 as necessary. The person in charge of the store and the head office staff exchange information using a video conference function for connecting the POP creation apparatus 10 and the server apparatus 20, and the head office staff instructs the store person in charge of the improvement. However, since it is not necessary to see each other's faces, copy the scene with the camera of the tablet terminal, see the image at the headquarters staff, write to the image, give instructions to see the image It is possible to put out. In addition, various forms such as a voice call, writing to an image, and text are possible.

  For example, when an instruction to make a vegetable POP is received by using the video conferencing function, the store staff will send an image of the vegetable department to the headquarters staff to post it at this place or make this POP. It is possible to exchange information in real time that is better.

  In step S <b> 19, the CPU 11 determines whether the improvement content is OK based on the input instruction from the store staff. If the improvement content is OK, the process branches to “YES” and proceeds to step S20. If the content of improvement is not OK, it branches to "NO" and transfers to step S1.

  In step S <b> 20, the CPU 11 determines the POP creation based on an input instruction from the store clerk, that is, a confirmation button (not shown) of the input unit 12 of the POP creation device 10 is pressed.

  In step S21, the CPU 11 automatically reports the content of the POP change at the time of confirmation with the confirm button, based on the difference between the data (original data) by the instruction and the confirmed output data (current data). To confirm.

  It should be noted that the POP creation / posting may be performed first, and the report data 200 including the selling case image may be transmitted to the server device 20 later. That is, the operation of the staff at the headquarters may be performed after the fact.

  In step S <b> 22, the CPU 11 determines whether to output or select POP data output in a lump. When the person in charge of the store selects the selection with the input unit 12 of the POP creation apparatus 10, the CPU proceeds to step S23. On the other hand, when the person in charge of the store selects a batch with the input unit 12 of the POP creation apparatus 10, the CPU 11 proceeds to step S24.

  In step S23, the CPU 11 displays a POP list. The person in charge of the store makes a predetermined selection using the input unit 12 of the POP creation apparatus 10.

  In step S24, the CPU 11 outputs the batch or selected POP. The output destination is, for example, a printer (not shown). Then, this process ends. The above is the description of the operation up to the POP creation by the POP creation device 10.

  Next, the post-improvement report processing performed after the POP creation by the POP creation device 10 will be described with reference to FIG.

In step S31, the CPU 11 executes the report data creation program 154 to start improvement report processing.
In step S <b> 32, the CPU 11 causes the image photographing unit 18 to photograph the improved sales floor and attaches the photographed image data to the report data 200. Note that a composite image obtained by combining the POP image with the sales floor image has already been attached to the report data 200.
In step S <b> 33, the CPU 11 executes the report data creation program 154, and records improvement item memos (improved points and noticed points) in the POP creation device 10 based on the input from the store staff's input unit 12. . Note that the change from the instruction data 100 at the time of confirmation is automatically reflected in the report data 200.

  In step S <b> 34, the CPU 11 transmits the report data 200 to the server device 20. Then, this process ends.

FIG. 11 is a diagram illustrating an example of a display screen of the POP creation apparatus 10. As shown in FIG. 11, the POP creation apparatus 10 is assumed to be a tablet-type terminal so that it can be carried and used at a sales floor. A POP layout list display area 141, a POP editing function display area 142, a sales floor simulation screen display area 143, and a POP list display area 144 are displayed on the screen of the POP creation apparatus 10 in FIG.
The POP layout list display area 141 is an area in which POP layout data of the report data 200 is displayed as a list. The POP editing function display area 142 is a POP editing function display area by the POP creation program 152, and the screen of the POP being created is displayed in the upper part. The sales floor simulation screen display area 143 shows a state in which POP data is combined with the sales floor image by drag and drop 145, which is captured by the image capturing unit 18. Thereby, the POP posting on the sales floor can be simulated.

  Next, operations related to the processing of the server device 20 will be described. This process is executed in cooperation with the CPU 21 and various programs stored in the storage unit 25.

  The CPU 21 of the server device 20 executes the instruction data creation program 252 to create the instruction data 100 and transmits it to the POP creation apparatus 10 at a predetermined store. At that time, the sales floor analysis / commodity extraction program 253 is used to analyze the products and sales floors for reference of improvement instructions.

  The CPU 21 of the server apparatus 20 also stores a POP layout data storage unit 254 that stores the POP layout data 300 created by the POP layout creation program 251 and an instruction data storage that stores the instruction data 100 created by the instruction data creation program 252. Unit 255 and report data storage unit 256 for storing report data 200 transmitted from POP creation apparatus 10, respectively, and the generated POP layout data 300, instruction data 100, and report transmitted from POP creation apparatus 10 Data 200 is stored respectively.

  If the report data 200 transmitted from the other POP creation device 10 is stored in the server device 20, the improvement content of other stores can be referred to.

As described above, according to the POP creation device 10 and the program installed in the POP creation device 10 according to the present embodiment, the reception unit that receives the instruction data 100 including the product information and the POP layout transmitted from the server device 20. 11, 16, POP creation means 11, 152 for generating a POP image based on the received instruction data 100, an image capturing unit 18 for capturing a sales floor image on which a POP is to be posted, and image capturing The image composition means 11, 153 for generating a composite image obtained by combining the POP image with the sales floor image acquired in the unit 18, the report data creation means 11, 154 for creating the report data 200 including the composite image, and Transmitting means 11 and 16 for transmitting the report data 200 to the server device 20 are provided.
As a result, it is possible to perform a simulation in which a POP is posted on the sales floor by the image compositing means based on an instruction from the headquarters staff who is the instruction department, so that the POP in which the situation of the sales floor is added to the instruction of the instruction department can be easily performed. Can be created.
Moreover, since the POP creation device 10 can be a tablet-type device with high portability, a store clerk can create a POP without leaving the sales floor, and concentrate on the sales floor work to improve the sales floor. There is an advantage that can be done.

Further, the POP creation means 11 and 152 have a layout change means for changing the POP layout, generate a POP image based on the POP layout changed by the layout change means, and the report data creation means 11 and 154 The difference data indicating the difference between the POP layout included in the POP layout and the POP layout after being changed by the changing means is created, and the difference data is included in the report data 200.
Thereby, the report data 200 can be created easily and accurately.

The POP creation device 10 includes an input unit 12 for inputting improvement information, and the improvement report creation units 11 and 154 are configured to include the improvement information input by the input unit 12 in the report data 200.
As a result, the head office operating the server device 20 can obtain the accompanying sales floor improvement items other than the POP correction / change, so that it can be confirmed whether the head office is intended, and the accuracy of the instruction again. Can be increased. You can give instructions in line with the sales floor.

In addition, the instruction data is configured to include information on stores that sell products, date information, and information on products.
Thereby, management according to a store can be easily performed in the headquarters side which operates a server apparatus. In addition, if the report data 200 transmitted from the other POP creation device 10 is stored in the improvement report data storage unit 256 of the server device 20, the store person in charge of operating the POP creation device 10 stores the improvement contents of the other stores. It can be used as a reference.

Also, according to the POP creation system 1 according to the present embodiment, in the POP creation system 1 in which the server device 20 and the POP creation device 10 are connected via the communication line N, the server device 20 includes product information and a POP layout. Instruction data creation means 21 and 252 for creating instruction data 100 including the server data, and server device transmission means 21 and 26 for sending the instruction data including the product and the POP layout to the POP creation apparatus 10. The receiving means 11 and 16 for receiving the instruction data 100, the POP creating means 11 and 152 for generating the POP image based on the received instruction data, and the sales floor where the POP should be posted are photographed to obtain the sales floor image. An image capturing unit 18 and a composite image obtained by combining a POP image with a sales floor image acquired by the image capturing unit 18 Image generation means 11, 153 for generating the report data, report data generation means 11, 154 for generating the report data 200 including the composite image, transmission means 11, 16 for transmitting the generated report data 200 to the server device 20, It is comprised so that it may be provided.
Thereby, it is possible to easily create a POP in which the state of the sales floor is added to the instruction from the instruction department.
In addition, there is an advantage that the shop staff can create the POP without leaving the sales floor, and can concentrate on the work of the sales floor to improve the sales floor.
Further, the head office staff can grasp the situation of the sales floor by transmitting the report data 200 including the composite image to the server device 20.

  The present invention is not limited to the above-described embodiment, and various modifications can be made. For example, in the present embodiment, the product to be improved has been described as a single item, but not only a single item but also a genre (fruits and vegetables, fresh fish, etc.) may be specified. For example, the improvement target product may be an instruction targeting vegetables and fish counters in a larger genre instead of a single item such as tomato.

  In addition, the posting of the POP has been described assuming a paper medium, but it may be displayed not only on the paper medium but also on an electronic display such as a signage.

  In addition, the automatic creation of the report data 100 is explained as automatically creating the report data 100 from the difference between the POP layout (original data) included in the instruction data 100 and the layout after the change (current data). However, not only a method of comparing data but also a method of creating from an operation log.

Although the embodiment of the present invention has been described, the scope of the present invention is not limited to the above-described embodiment, and is included in the invention described in the claims and the equivalent scope thereof. Hereinafter, the invention described in the scope of claims of the present application will be appended.
[Appendix]
<Claim 1>
Receiving means for receiving instruction data including product information and a POP layout transmitted from the server device;
POP creation means for generating a POP image based on the received instruction data;
Photographing means for photographing the sales floor where the POP is to be posted and acquiring the sales floor image;
Image combining means for generating a composite image by combining the POP image with the sales floor image acquired by the photographing means;
Report data creating means for creating report data including the composite image;
Transmitting means for transmitting the created report data to a server device;
A POP creation apparatus comprising:
<Claim 2>
The POP creation means has a layout change means for changing a POP layout, generates the POP image by the POP layout changed by the layout change means,
The report data creating means creates difference data indicating a difference between the POP layout included in the instruction data and the POP layout after being changed by the changing means, and includes the difference data in the report data. The POP creation apparatus according to claim 1.
<Claim 3>
Provide input means to input improvement information,
The POP creation apparatus according to claim 1, wherein the report data creation unit includes the improvement information input by the input unit in the report data.
<Claim 4>
The instruction data includes information about a store that sells the product, date information, and information about the product.
The POP creation device according to any one of claims 1 to 3, wherein
<Claim 5>
In a POP creation system in which a server device and a POP creation device are connected via a communication line,
The server device
Instruction data creating means for creating instruction data including product information and a POP layout;
Server device transmitting means for transmitting the instruction data to the POP creating device,
The POP creation device
Receiving means for receiving the instruction data;
POP creation means for generating a POP image based on the received instruction data;
Photographing means for photographing the sales floor where the POP is to be posted and acquiring the sales floor image;
Image combining means for generating a composite image by combining the POP image with the sales floor image acquired by the photographing means;
Report data creating means for creating report data including the composite image;
Transmitting means for transmitting the created report data to a server device;
A POP creation system comprising:
<Claim 6>
The computer that creates the POP
Receiving means for receiving instruction data including product information and POP layout transmitted from the server device;
POP creation means for generating a POP image based on the received instruction data;
Image combining means for generating a composite image obtained by combining the POP image with the sales floor image acquired by the imaging means for acquiring the sales floor image by shooting the sales floor on which the POP is to be posted;
Report data creating means for creating report data including the composite image;
Transmitting means for transmitting the created report data to a server device;
Program to function as.

1 POP creation system 10 POP creation device 20 Server devices 11 and 21 CPU
12, 22 Input unit 13, 23 RAM
14, 24 Display unit 15, 25 Storage unit 16, 26 Communication unit 17, 27 Audio input / output unit 18 Image capturing unit 19, 28 Bus

Claims (5)

A POP creation device for creating a POP posted on a sales floor selling various products,
POP display means for receiving instruction information instructed from the server device of the POP instruction department, and generating and displaying POP images of a plurality of types of POP layouts included in the instruction information;
When creating a POP based on a POP layout arbitrarily selected from a plurality of POP layouts , a sales floor image obtained by photographing a sales floor where the POP is actually posted is acquired and displayed prior to the creation of the POP. If the POP image of the selected POP layout is appropriately combined and arranged at an arbitrary position in the displayed sales floor image, whether or not the POP based on the selected POP layout is appropriate as a POP display on the sales floor is determined. Display control means for displaying a sales image for simulating
Transmitting means for creating report data including the sales image and transmitting it to the server device;
Said display based on said sales synthesized image displayed by the control unit, wherein the POP by the selected POP laid out on condition that it is judged as suitable as POP at the shop, based on the selected POP layout Output control means for confirming creation of a POP and creating and outputting a POP based on the confirmed POP layout as the POP for the sales floor;
A POP creation apparatus characterized by comprising: An input means for inputting improvement information;
Further comprising
The transmission means includes the improvement information input by the input means and a captured image obtained by photographing the improved sales floor in the report data, and transmits.
The POP creation apparatus according to claim 1. The POP by the selected POP layout that is right or not as a POP on the sales floor, the discriminated on the basis of the sales floor composite image, when it is determined that it is not appropriate, POP layout desired the POP layout Change means to change to,
Further comprising
The display control means appropriately synthesizes and arranges the POP image of the POP layout changed by the changing means at an arbitrary position in the sales floor image, so that the sales market image obtained by changing the posting contents of the POP in the sales floor is displayed. indicate,
The POP creation apparatus according to claim 1 or 2, characterized by the above. The output control means determines whether or not the POP according to the POP layout changed by the changing means is an appropriate POP for the POP at the sales floor, and displays the post-change sales case image in which the posted contents of the POP at the sales floor are changed. Based on the POP layout that has been changed by the changing means, and generates and outputs the POP as the sales floor POP.
The POP creation apparatus according to claim 3. A program for controlling a computer of a POP creation device that creates a POP posted at a sales floor selling various products,
The computer,
POP display means for receiving instruction information instructed from the server device of the POP instruction department, and generating and displaying POP images of a plurality of types of POP layouts included in the instruction information;
When creating a POP based on a POP layout arbitrarily selected from a plurality of POP layouts , a sales floor image obtained by photographing a sales floor where the POP is actually posted is acquired and displayed prior to the creation of the POP. If the POP image of the selected POP layout is appropriately combined and arranged at an arbitrary position in the displayed sales floor image, whether or not the POP based on the selected POP layout is appropriate as a POP display on the sales floor is determined. Display control means for displaying the sales image for simulating
Transmitting means for creating report data including the sales image and transmitting it to a server device;
Said display based on said sales synthesized image displayed by the control unit, wherein the POP by the selected POP laid out on condition that it is judged as suitable as POP at the shop, based on the selected POP layout Output control means for confirming the creation of a POP , and creating and outputting a POP based on the confirmed POP layout as the POP for the sales floor;
Program to function as.

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