JP3387014B2 - Goods display stand - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an article display stand capable of displaying tester articles such as cosmetics and articles in a unified manner.

[0002]

2. Description of the Related Art Conventionally, face-to-face sales have been the main focus of cosmetics sales, and the cosmetics tester product (hereinafter simply referred to as “tester product”) that the customer himself applies to the skin and tries is usually in or near the counter. It is stored in the case installed in the store, and the salesperson takes it out to let the customer give it a try if necessary.

Recently, however, the number of self-contained stores has increased, as the customer's desire to select and purchase cosmetics has increased irrespective of such face-to-face sales. Therefore, it has become an important issue to display the tester products so that the customer can test them by hand, stand out in the store, and easily test them. In particular, the new series of tester products are required to be displayed together with the products to be sold so as to attract the customer's attention at the store.

[0004]

[Problems to be Solved by the Invention] However, when a tester product is displayed together with a product, the tester product and the product are likely to be recognized by the customer in the same dimension. In many cases, customers often apply the product to the face with makeup applied to the container, and the product becomes dirty before it is sold. Further, even if the product is not directly touched, when the tester product is taken in and out, the tester product may be accidentally dropped and hit on the product, or the product may be accidentally dropped.

The present invention has been made in view of the above circumstances, and the tester product and the product can be impressively displayed as a unit, and the tester product can be easily taken out and returned and can be returned together. Its purpose is to provide an excellent display stand that does not damage the products lined up in the store.

[0006]

In order to achieve the above-mentioned object, the present invention comprises a plurality of vertically arranged recessed rows capable of holding a tester product and a product side by side. The first display rack and the second display rack having a symmetrical shape with the first display rack are combined back to back to form one display rack. The first display rack and the second display rack On the front side of each display shelf, the recess at the foremost end of each step is formed at a position projecting from the recess at the back side of the display shelf, and the tester product is held in the recess at the foremost end of each step. The first gist is an article display stand in which a product is held in the concave portion on the side.

Further, among the above-mentioned article display stands, in particular,
A second gist of the present invention is that, of the surfaces forming the foremost end concave portion, at least the surface seen from the front is formed of a transparent plastic plate.

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION Next, embodiments of the present invention will be described.

FIG. 1 is a front view showing an embodiment in which the present invention is applied to a newly-released nail color (manicure) display, and FIG. 2 is a plan view thereof.

In this nail color display stand, a pair of left and right display shelves 2 and 3 are placed back to back on a substrate 1 made of a stainless steel plate having a thickness of 2 mm, and the respective display surfaces are directed to the left and right sides. The back plate 4 made of cardboard with a thickness of 1 mm is attached to the back side of
However, the lower part is fixed between the protrusion 1a provided on the back side of the substrate 1 and the back surfaces of the display shelves 2 and 3, and is vertically installed.

The left and right display shelves 2, 3 are both entirely made of a transparent plastic plate, and the respective display shelves 2, 3 are
On the display surface facing the left and right sides, concave portions 7 and 8 for displaying nail-colored tester products 5 and products 6 are formed in a front-rear 4 line and an upper and lower 10-line form. The recesses 7 and 8 are formed obliquely so that the tester product 5 and the product 6 can be held at an angle.

Of the recesses 7 and 8, the recess 7 at the forefront end of each step on the front side is the back side due to the presence of the hollow portion 9 provided inside the display shelves 2 and 3 for the raised bottom. It is formed at a position projecting from the other recesses 8 arranged in line.
Therefore, as shown in the figure, the tester product 5 fitted and held in the recess 7 is displayed in a state of protruding more than the product 6 fitted and held in the other recess 8. Further, since the entire display shelves 2 and 3 are made of a transparent plastic plate, the shape of the tester product 5 in the recess 7 and the color of the cosmetic in the bottle can be seen from the outside of the recess 7. You can see it.

Since the tester product 5 has exactly the same shape as the product 6, as shown in FIG.
As shown in, the seal 6a labeled "tester" is attached to the cap portion.

Further, an arc-shaped panel 11 on which a caption 10 of "NEW TEST" is displayed is attached along the back plate 4 on the inner side of the upper surface of the display shelves 2 and 3 (returning to FIG. 1). ing. The "TEST" is a brand name given to the displayed product (nail color) 6. On the panel 11, a panel 12 on which an enlarged color photograph of a nail color product is printed and a catch copy 13 of "drying fast and having excellent rice stickiness!" Are provided to draw the customer's eyes more strongly. The displayed deformation panel 14 and "Total 2
Small pink circular panels 16 in which the character 0 of "0 color" is white are all attached to the back plate 4 using double-sided adhesive tape. In FIG. 2, these panels 11, 12, 14, 16 are not shown.

Further, in front of the display shelves 2 and 3, there is placed a plastic tray 17 which is elongated in the left-right direction, and in this, 10 trays in a row and 20 rows in a total of 20 rows in the front and rear.
Color sample 1 made of plastic that imitates the shape of a nail
8 are on display. The color sample 18 is color-coded into the same 20 colors as the 20-color tester product 5 displayed on the display shelves 2 and 3, and has a nail shape. Even if you do not apply it, you can see at a glance how it is applied to your nails.

According to the nail color display stand described above, the tester product 5 fitted and held in the recess 7 at the front end is displayed in a protruding state as compared with the product 6 fitted and held in the back side. When the tester product 5 is repeatedly taken in and out, the tester product 5 is not damaged by hitting the product 6 or dropping the product 6.

Moreover, the display shelves 2 and 3 are entirely made of a transparent plastic plate so that the color of the cosmetic in the bottle of the tester product 5 can be seen through from the outside of the recess 7. Therefore, all 20 colors of the tester product 5 can be easily understood at a glance.

In the present invention, the difference between the positions of the recesses 7 and the recesses 8 provided for projecting the tester product 5 over the product 6 depends on the shapes and sizes of the tester product 5 and the product 6, but is usually It is preferable to set it to about 3 to 20 mm. If it is less than 3 mm, the hand 6 may hit the product 6 on the back side when the tester product 5 is taken in and out, and conversely,
This is because if it exceeds 20 mm, only the tester product 5 may project too much, which may give an uncomfortable feeling. Further, if only the tester product 5 projects too much, it may be inconvenient to handle the product 6 on the back side.

In the above example, the left and right display shelves 2, 3
In the above, the display surfaces (that is, the opening end surfaces of the recesses 7 and 8) are vertically aligned, but it is not always necessary to set in this way, and some steps may be formed. For example, as shown in FIG.
8 (see FIG. 5 for 8) and the display surface is formed in a staircase, there is no problem. However, also in this case, as shown in FIG. 5, the recessed portion 7 into which the tester product 5 is fitted and held is held.
However, it must be set so as to project more than the recessed portion 8 for holding the product 6 on the back side.

Further, in the above example, the entire display shelves 2 and 3 are made of transparent plastic plates, but it is not always necessary to make the entire display transparent. However, it is preferable that at least the front end surface of each stage in which the tester product 5 is fitted and held is transparent. That is, the shape, color, etc. of the tester product 5 can be grasped at a glance from the outside without taking out the tester product 5.

Further, the article display stand of the present invention is characterized in that the two display shelves 2 and 3 having a symmetrical shape are arranged back to back with each other. It is not always necessary to combine the display shelves 2 and 3 with the substrate 1 and the back plate 4 to form an integrated display stand. Of course, it is also optional to combine the trays 17 on which the color samples 18 are displayed. The two display shelves 2 and 3 may be literally arranged exactly back to back, or a slight gap may be provided between the two display shelves to provide appropriate decoration therebetween or other related products (for example, nail products). It is also possible to sandwich a display stand or the like in which eye colors and lip colors are displayed for the colors.

The types of the tester product 5 and the product 6 are not limited to the cosmetics, but any product (and the tester product) can be used as long as the product is desired by the customer at the store.
But there is no problem. For example, it can be applied to various things such as stationery, toys, and clothing.

[0023]

As described above, the article display stand of the present invention is
Due to the special structure, the tester product fitted and held in the recess at the front end is displayed in a protruding state as compared with the product fitted and held in the back side. Therefore, the tester product can be impressively displayed on the front side, and
Do not hit or drop the tester product when putting it in or out.

In addition, in the case where at least the surface seen from the front surface among the surfaces formed by the recess at the foremost end for inserting and holding the above-mentioned tester product is formed by the transparent plastic plate, in addition to the above effects, the purpose of taking out the tester product Even if it is not used, the shape and color of the tester product can be understood at a glance, and it is easy to determine which tester product to try.

[Brief description of drawings]

FIG. 1 is a front view showing an embodiment of the present invention.

FIG. 2 is a plan view of the above embodiment.

FIG. 3 is an explanatory diagram of a tester product used in the above embodiment.

FIG. 4 is a front view showing another embodiment of the present invention.

FIG. 5 is an explanatory view of a recess in the other embodiment.

[Explanation of symbols]

A few display shelves 5 tester products 6 products 7,8 recess

Claims (2)

(57) [Claims] 1. A first display shelf in which a row of concave portions capable of holding a tester product and a product side by side with each other is formed in multiple stages in the vertical direction; and a shape symmetrical to the first display shelf. And a second display shelf of the above are combined back to back to form one display stand, and the recesses at the frontmost end of each stage on the front side of the first display shelf and the second display shelf are It is formed at a position projecting from the recess on the far side, and the tester product is held in the recess at the frontmost end of each step, and the product is held in the recess on the back side. An article display stand characterized by. 2. The article display stand according to claim 1, wherein among the surfaces forming the foremost end concave portion, at least a surface seen from the front is formed of a transparent plastic plate.