JP3515933B2 - Promotional tools - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a marketing tool used for marketing cosmetics.

[0002]

2. Description of the Related Art Conventionally, in cosmetics sales, a professional salesperson sells cosmetics to customers based on an information sheet for promoting cosmetics distributed by a cosmetics manufacturer at a store or a door-to-door sales destination. . As the above information sheet, a sheet of rectangular cardboard or a thin plastic plate, on which the types of cosmetics and how to use them are typically printed, is typically used. Interview with the state of
While recommending the optimal cosmetics, present this sheet to the customer and explain how to use it.

[0003]

However, the explanation of the skin care method with basic cosmetics and the explanation of new products are as follows.
Even if it can be easily done using an information sheet, it is not easy to recommend makeup cosmetics according to the skin color. In particular, the effect of using a base material or a replenishing agent is difficult to understand unless actually applied on the skin. It is difficult to judge. Therefore,
It is difficult for the customer to fully understand and select the base material and the repair material.

The present invention has been made in view of the above circumstances, and the effect of a base material and a replenishing material, which are excellently finished by being layered on bare skin, can be visually and impressively achieved in a short time. The purpose is to provide a highly effective marketing tool that can be presented to customers.

[0005]

In order to achieve the above object, the present invention provides a basic sheet having a face display portion showing the face of a person viewed from the front in the center and a left half of the basic sheet. Multiple left sheets with the left half face display part printed in an arrangement that matches the left half of the face display part of the basic sheet and the right side of the face display part of the basic sheet that is overlapped with the right half of the above basic sheet It is equipped with a plurality of right sheets in which the right half face display section is printed in an arrangement that matches the half of the sheet, and the leftmost and rightmost sheet groups are superposed on the left and right of the above basic sheet. The skin part of the face display part of the left and right sheets
Both are colored in bare skin color, and the skin part of the face display part that appears by alternately turning over the left sheet group and the right sheet group is
Applying a base material on the bare skin and applying a remedial material on it
Applied state and foundation applied on it
At least in the state and the state where the finish is applied on it
So that it appears as a change in four stages, the promotional tools that are colored respectively to the first aspect.

[0006] Among the sales promotion tools mentioned above,
In particular, flip over the left and right sheet groups that are stacked on the above basic sheet, and finally finish the skin part on the right half or left half of the face display part of the basic sheet that appears leaving the last one sheet. The skin color of the remaining half of the face display part of the basic sheet that appears by turning over the last one sheet is colored the same color as the bare skin color. the shall be the second aspect.

Further, among these sales promotion tools, in particular, the left sheet group and the right sheet group are stitched by the stitching ring in a state where they are arranged side by side on the basic sheet. The third gist is that the booklet is formed in a booklet shape, and on the back surface of the basic sheet,
A fourth gist is that a holder for standing upright is attached so that the whole body is held in a standing upright posture.

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION Next, embodiments of the present invention will be described.

FIG. 1 shows an embodiment of the present invention. This sales promotion tool fits on the right half of the basic sheet 1 and the three left seats 2 to 4 that exactly overlap the left half of the basic sheet 1 on the basic sheet 1 that is a rectangle whose plan view is slightly long. The two right sheets 5 and 6 that overlap each other are stacked as shown in the figure, and the upper ends of the two sheets are bound together by the binding ring 7 to form a booklet as a whole. As shown in, it is possible to turn from the front to the top.

Then, the basic sheet 1 and the left and right sheets 2 to 6 are arranged side by side in the center.
A face display unit 8 including an illustration showing a woman's face viewed from the front is provided in the same shape and the same arrangement, and the face display unit 8 is provided in the basic sheet 1 and the left and right sheets 2 to 6.
The skin tones are colored differently so that they change gradually.

The respective structures will be described below while turning the left and right seats 2 to 6 according to the actual use procedure.

First, this sales promotion tool is as shown in FIG. 2 in an initial state in which none of the seats 2 to 6 is turned over, and the left seat 2 and the right seat 5 are arranged side by side.
One face display section 8 is formed. The skin color of the face display portion 8 is the skin color of the left half belonging to the left sheet 2 and the skin color of the right half belonging to the right sheet 5, both of which are bare skin colors (slightly dark skin color). .

On the left side of the left sheet 2, there is displayed a catch copy sentence 9 in vertical writing, "The more you stack, the better".
The sentence 11 "Turn off in order" is added. Further, below this, a reference numeral 12 of "" is displayed to indicate the turn order of the left sheet 2.

On the other hand, a round frame 13 is provided on the upper right side of the right sheet 5, and a character 14 of "SUPPIN" is displayed therein. As a result, the left and right seats 2, 5
It can be seen that the skin color of the face display portion 8 indicated by is the color of bare skin (so-called "spinpin"). In addition, right seat 5
In the lower right corner of, a reference numeral 15 of "" is displayed to indicate the turn order of the right sheet 5.

Next, the state in which the left seat 2 is turned over is shown in FIG.
Shown in. In this state, by flipping the left seat 2, the left seat 3 underneath is exposed. The right half remains the right seat 5.

A round frame 16 is provided at the upper left of the left sheet 3, and a character 17 of "base material" is displayed therein. From this, it is understood that the skin color of the face display portion 8 shown on the left sheet 3 is the skin color obtained by applying the base material on the bare skin. The skin color on the left half of the face display unit 8 is colored slightly brighter than the skin color on the right half. A product photograph 18 of the base material is displayed on the lower left side of the left sheet 3 together with its product name 19, and a sentence 20 indicating the function of the base material, "transparency is improved", is displayed on the right side thereof. ing. Below this, a reference numeral 21 of "" is displayed to indicate the turn order of the left sheet 3.

Next, the state in which the right seat 5 is turned over is shown in FIG.
Shown in. In this state, when the right seat 5 is turned over, the right seat 6 below it appears. The left half remains the left seat 3.

A circular frame 22 is provided on the upper right of the right sheet 6, and a character 23 of "compensation fee" is displayed therein. From this, it can be seen that the skin color of the face display portion 8 shown on the right sheet 6 is the skin color on which the replenishing agent is further applied on the skin on which the base material is applied. Then, the skin color of the right half of the face display portion 8 is colored to be lighter than the skin color of the left half to which the base material is applied. Further, below the circular frame 22, a sentence 24 is displayed in the vertical writing mode, which indicates the function of the remedy, which is "to make the skin brighter and more transparent." Then, between the sentence 24 and the face display portion 8, the product photographs 25 of the three types of remedial charges are displayed.
It is displayed together with those product names 26. In addition, in order to indicate that these replenishing materials are new products, a character 28 of “NEW” surrounded by a circular frame 27 is attached to the left side of the product photograph 25. Further, below the sentence 24, a code "2" for indicating the order of turning over the right sheet 6
9 is displayed.

Next, the state in which the left seat 3 is turned over is shown in FIG.
Shown in. In this state, when the left seat 3 is turned over, the left seat 4 below it appears. The right half remains the right seat 6.

A circular frame 30 is provided at the upper left of the left sheet 4, and a character 31 "Foundation" is displayed therein. Thus, it can be seen that the skin color of the face display portion 8 shown on the left sheet 4 is the skin color on which the foundation is applied and the foundation is further applied on the skin. The skin color of the left half of the face display section 8 is colored brighter and more transparent than the skin color of the right half to which the retouching agent is applied. In addition, below the round frame 30, a sentence 32 indicating the function of the foundation, which is vertical writing, "improves the transparent feeling like bare skin." Is displayed. Under the sentence 32, the product photographs of the foundation (two types of photographs of powder type and liquid type) 33 are displayed together with their product names 34. In addition, below this, a reference numeral 35 of "" is displayed to indicate the turn order of the left sheet 4.

Next, the state in which the right seat 6 is turned over is shown in FIG.
Shown in. In this state, by flipping the right seat 6, the right half of the basic seat 1 underneath is exposed. The left half remains the left seat 4.

A circular frame 36 is provided on the upper right side of the basic sheet 1, and a character 37 of "finishing fee" is displayed therein. From this, it is understood that the skin color of the face display portion 8 shown in the right half of the basic sheet 1 is the skin color on which the foundation is applied and the finishing agent is further applied. The skin color of the right half of the face display portion 8 is colored brighter and more excellent in transparency than the skin color of the left half of which the foundation is applied. Below the circular frame 37, a sentence 38 is vertically written to indicate the function of the finishing material, which is "giving shine to enhance the transparency."
Is displayed. Below this sentence 38, the product photograph 39 of the finishing fee is displayed together with the product name 40.

Next, FIG. 7 shows a state in which the left seat 4 is turned over.
Shown in. In this state, by flipping the left sheet 4, the left half of the basic sheet 1 underneath appears, and as a result, the entire basic sheet 1 appears.

The skin portion of the face display portion 8 shown in the left half of the basic sheet 1 is colored with a slightly darker skin color, which is the same as the skin color shown in the initial state. , Vertical writing, a sentence 41 showing the difference in color between the left and right skin colors is shown, "Here, this is different."

On the back side of the basic sheet 1 is shown in FIG.
As shown in (b), there is provided a holder 50 for holding the basic sheet 1 to which the sheets 2 to 6 are attached while standing upright on a horizontal plane in a state in which it is slightly tilted backward.

The holder 50 is constructed by assembling one cardboard sheet 50a attached to the back side of the basic sheet 1, and has a shape as shown in FIG. 8A before assembling. There is. That is, at the center of the cardboard sheet 50a, a notch 53 having a shape like a ginkgo leaf, which has two small recesses 51 on the upper side and small projections 52 on the left and right bulges, respectively, is formed. The fold line 5 that is formed and is surrounded by the notch 53 and is indicated by a chain line
The portion below 4 and the portion between two parallel folds 55 (shown by chain lines) extending vertically are integrally attached to the back surface of the basic sheet 1. The attached portion is indicated by diagonal lines R and R '.

After raising the left and right faces 56 along the two folds 55, the upper face 57 from the fold 54 of the portion surrounded by the notch 53 is raised and provided on the upper side of this face 57. Small recess 51 and left and right surfaces 56
The holder 50 shown in FIG. 8 (b) is obtained by fitting the sharp notches (left and right small projections 52 provided in the notches 53) provided on the holder.

The above-mentioned sales promotion tool can be installed on a display shelf or a sales counter at a cosmetics store or the like. Then, when the clerk of the cosmetics store recommends to the customer the base material, the redressing agent, etc., the clerk can explain the action and effect while turning over this. Also,
The customer himself / herself who is interested in the use of the base material or the like can turn it over at the store to help understand its effect.

As described above, according to the sales promotion tool, the left and right sheets 2 to 6 stacked on the basic sheet 1
By alternately flipping through, you can see the changing skin color step by step by applying makeup such as bare skin → base material → retouching agent → foundation → finishing agent,
There is an advantage that it is possible to strongly feel how the use of these cosmetics is involved in finishing. In particular, by turning the left sheet 4 at the end, the bare face shown in the left half of the basic sheet 1 appears, so you can feel the large difference between the color of the finished skin and the color of the bare skin. , High appeal effect.

According to the sales promotion tool,
The customer can visually see how the skin color changes by using the base material and the replenishing material, so that the customer can be convinced to purchase the cosmetic material such as the base material. it can.

In the above example, a total of five left sheets 2 to 4 and right sheets 5 and 6 are used, and bare skin → base material → repairing agent →
Change from foundation to finish and makeup 5
I tried to show the skin color of the stage, but at least the base material
→ 4 stages of retouching fee → foundation → finishing fee must be included.
It is necessary to do so. Also, after applying the finish,
By showing the stage of applying makeup cosmetics such as lipstick and eye color
Can be emphasized.

The face display section 8 shown on each of the sheets 1 to 6
In the above example, the illustration is used, but a facial photograph of an actual person may be used. The sentence 9 and the like, the product photograph 18 and the like displayed around the face display unit 8 are not always necessary.

Further, in the above example, the left and right sheets 2 to 6 superposed on the basic sheet 1 are formed as a booklet of the type that is flipped up using the binding ring 7, but the binding method is as follows. Not limited to this, an appropriate method can be adopted. For example, as shown in FIG. 9, the left and right edges are bound by the binding ring 7 and the left and right sheets 2 to
There is no problem even if 6 is turned upside down alternately. Of course, there is no problem even if these sheets 2 to 6 are simply stacked on the basic sheet 1 without being bound. In this case, it is preferable that the lower edge portion of the base sheet 1 is provided with an insertion portion for receiving the left and right sheets 2 to 6 to stand up, or it is preferably used in a state of being placed horizontally without standing upright.

In the above example, the left half of the finally appearing basic sheet 1 is provided with the face display portion 8 colored with the bare skin color, and the difference between the finished half of the right half and the skin color of the finished face is emphasized. However, it is not always necessary to set in this way, and the finished face may be finished.

[0035]

As described above, according to the sales promotion tool of the present invention, the left and right sheets stacked on the basic sheet are alternately turned over , so that the color of the bare skin can be changed.
The color that the base material was applied on, and the correction material was applied on it
Color, the color that applied foundation on it, on it
You can see the colors applied with finishing agents and the skin color that changes with makeup, step by step, and see how the use of these cosmetics is related to the finish.
It has the advantage of being able to feel strongly. Then, even if the customer does not actually use the cosmetics such as the base material and the replenishing material, the customer can visually see how the skin color changes when they are used. Therefore, there is an advantage that these cosmetics can be purchased convincingly.

[Brief description of drawings]

FIG. 1 is an explanatory diagram showing a configuration of an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing a configuration of an embodiment of the present invention.

FIG. 3 is an explanatory diagram showing a configuration of an exemplary embodiment of the present invention.

FIG. 4 is an explanatory diagram showing a configuration of an exemplary embodiment of the present invention.

FIG. 5 is an explanatory diagram showing a configuration of an exemplary embodiment of the present invention.

FIG. 6 is an explanatory diagram showing a configuration of an exemplary embodiment of the present invention.

FIG. 7 is an explanatory diagram showing a configuration of an exemplary embodiment of the present invention.

FIG. 8A is an explanatory view showing a state in which the holder is expanded on the back surface of the embodiment, and FIG. 8B is a side view showing the embodiment in a state of being erected by the holder.

FIG. 9 is an explanatory diagram showing the configuration of another embodiment of the present invention.

[Explanation of symbols]

1 basic sheet 2-4 Left seat 5,6 Right seat 8 Face display

─────────────────────────────────────────────────── ─── Continuation of the front page (56) Reference JP-A-9-28459 (JP, A) JP-A-11-85036 (JP, A) JP-A-11-265149 (JP, A) JP-A-11- 249573 (JP, A) Actual Kaihei 4-85368 (JP, U) (58) Fields investigated (Int.Cl. ⁷ , DB name) G09F 5/00-5/04

Claims (4)

(57) [Claims] 1. A basic sheet in which a face display section showing a face of a person viewed from the front is provided in the center, and an arrangement which overlaps with the left half of the basic sheet and corresponds to the left half of the face display section of the basic sheet. The left half of the face display part printed with the left half face display part and the right half face display part printed on the right half of the above basic sheet in an arrangement that matches the right half of the face display part of the basic sheet With a plurality of right sheets, on the left and right on the basic sheet, in the state where the all left sheet group and the all right sheet group are overlapped, the skin part of the face display section of the left and right sheets at the top is
Both are colored in bare skin color, and the skin part of the face display part that appears by alternately turning over the left sheet group and the right sheet group is
Applying a base material on the bare skin and applying a remedial material on it
Applied state and foundation applied on it
At least in the state and the state where the finish is applied on it
So that it appears as a change in four stages, promotional tool, characterized in that it is colored, respectively. 2. The left and right sheet groups that are superposed on the basic sheet are alternately flipped, and the skin portion on the right half or the left half of the face display section of the basic sheet that appears leaving the last one sheet is the final sheet. The final half of the sheet is the same as the skin color, and the other half of the skin is the same as the skin color. The sales promotion tool according to claim 1. Wherein said left seat group and right seat group, the stitching ring, has been combined stapled in a state where side-by-side on the base sheet, whole or claim 1 is formed on the booklet The sales promotion tool described in 2 . 4. The sales promotion according to any one of claims 1 to 3 , wherein a holder for standing upright is attached to the back surface of the basic sheet so that the whole is held in a standing upright posture. For tools.