JP3614735B2 - Skin color swatch - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a skin color sample tool used for promoting sales of cosmetics in a cosmetic store or the like.
[0002]
[Prior art]
Traditionally, in cosmetics sales, specialized salespersons have been counseling while listening to the customer's skin condition and requests at the store or visiting sales destination, and then selecting and recommending appropriate cosmetics. Yes (counseling method). Recently, customers choose to purchase cosmetics from shelves for customers who feel uncomfortable with questions and answers and counseling with salespeople, or customers who want to make product selections based on their own judgment in a short time. A method (self-method) has been proposed and implemented at convenience stores and the like.
[0003]
Whether it is the above-mentioned counseling method or the self method, a large amount of free samples are prepared at the store of the cosmetics store, and the customer interacts with the salesperson or selects it by himself / herself. In many cases, a sample is applied to a person's skin and the color and application condition are confirmed before purchasing a cosmetic product.
[0004]
[Problems to be solved by the invention]
However, the foundation applied to the skin of the face and the base material applied underneath it are cumbersome to actually apply and wipe off the face, so customers can purchase it sensuously without actually trying it. Tend to. For this reason, there is a problem that it is difficult for the customer himself to be fully convinced and to select a foundation or base material suitable for himself.
[0005]
The present invention has been made in view of such circumstances, and allows the customer to easily select a foundation or base material having a color suitable for his / her skin without applying it to his / her skin. The purpose is to provide ingredients.
[0006]
[Means for Solving the Problems]
In order to achieve the above object, the present invention provides a base color sample printed in a state in which the color of the base material is transparent on the surface of the colorless and transparent belt-like sheet , and one surface of the surface of the belt-like sheet having a colorless and transparent foundation. parts is composed of the printed foundation color swatch in a state of transparent to other portions are printed in dark color in, by overlapping transparent printing colored portion of both color recognition of repeated base material and foundation A skin color sample tool that can be used is a first gist, and in particular, the base color sample and the foundation color sample are both from a belt-like sheet having a width dimension of 20 to 40 mm and a length dimension of 120 to 180 mm. Thus, the second gist is that both are bound at one edge and are freely rotated by a ring-shaped binding tool.
[0007]
Further, among these skin color swatches, in particular, the foundation color swatch is printed with a plurality of foundation colors different from each other arranged in the longitudinal direction. A fourth gist is composed of a plurality of base color samples with different colors and a plurality of foundation color samples with different printed colors.
[0008]
DETAILED DESCRIPTION OF THE INVENTION
Next, an embodiment of the present invention will be described.
[0009]
FIG. 1 shows an embodiment of a skin color sample tool of the present invention. This skin color sample tool is prepared for a customer who wants to purchase a foundation or a base material, and is composed of five belt-like sheets and one rigid guide plate 1. And these are bound in the state which can rotate freely with the ring-shaped binding tool 2 provided in the one side.
[0010]
The rigid guide plate 1 is made of a transparent acrylic plate having a thickness of 1.8 mm, has high rigidity, and plays a role of preventing the other five belt-like sheets from being bent or printing on the sheet surface being scraped off. Is. The rigid guide plate 1 has a width of 27 mm and a length of 154 mm, and both ends in the longitudinal direction are arcuate.
[0011]
Each of the five belt-like sheets is made of a colorless and transparent plastic sheet having a thickness of 0.3 mm, and has the same shape as the rigid guide plate 1. The first sheet is a foundation color sample 3 on which the foundation color is displayed, and the next three sheets are base color samples 4 on which the base material colors are displayed. . And the last sheet | seat is the sub sheet | seat 5 on which the standard of the usage-amount of the base material was displayed.
[0012]
As shown in FIG. 2, the foundation color sample 3 has a standard skin color printed darkly on the semicircular portion 6 at the tip (right end in the figure), and the white color is “OC-C1”. The heading 7 is displayed. On the left side, the standard skin color is printed so thin that the opposite side of the sheet can be seen through to form a colored region P. In addition, a skin color different from the skin color indicated by the region P is printed on the left side of the coloring region P with a certain gap 8 so that the opposite side of the sheet can be seen through. Q is formed. In the semicircle portion 9 provided on the left side of the area Q, the same skin color as the skin color shown in the area Q is printed darkly, and the heading 10 of “YO-C1” is outlined there. It is displayed.
[0013]
In the “OC-C1” and “YO-C1”, “OC” is an abbreviation for “ocher” and a symbol symbol indicating a standard skin color series, and “YO” is an abbreviation for “yellow ocher”. It is a symbolic symbol indicating a tanned skin color series. Further, as a symbol symbol indicating another skin color series, there is “PO” indicating a reddish skin color series. "-C1" indicates a standard color in the skin color series among symbolic symbols used to distinguish skin colors having different brightness in one skin color series (OC series or YO series). In addition, “D1” indicates that the brightness is one level lower than that of the standard color, “E1” indicates that the brightness is one level lower, and “B1” indicates that the brightness is one level higher than that of the standard color “C1”. . These symbol symbols are conventionally used by cosmetic manufacturers for displaying foundation colors.
[0014]
Further, as shown in FIG. 3, the three base color samples 4 are displayed in different colors, and are indicated by 4a, 4b, and 4c, respectively. First, the first base color sample 4a is thin enough to show the color of the base material with the effect of giving the skin color after makeup transparent by applying it under the foundation. Printed to form a colored region R. At the base of the colored region R (on the left side), a “bright up” character 11 is displayed.
[0015]
Next, on the second base color sample 4b, the color of the base material (pink) that has the effect of adding redness to the skin color after makeup can be seen through the opposite side of the sheet by applying it under the foundation. The colored region S is formed by printing with a thin thickness. A character 12 of “peach” is displayed at the root of the colored region S.
[0016]
Furthermore, in the third base color sample 4c, the color of the base material (light green) having an effect of suppressing redness in the skin color after makeup can be seen through the opposite side of the sheet by applying it under the foundation. The colored region T is formed by printing with a thin film thickness. A character 13 of “green” is displayed at the base of the colored region T.
[0017]
In addition, as shown in FIG. 4, the lowermost sub-sheet 5 is not a color sample, but a standard for the amount of use once when a foam-like base material (base) is used, when a normal base material is used. This shows the guideline for the one-time usage fee and the one-time usage fee when using a correction agent such as a stain-concealment. Each photo 14-16 is printed with the base material taken out once. It is displayed.
[0018]
The skin color sample tool can be used as follows, for example. In other words, at a cosmetic store or at a sales outlet, for example, to a customer who wants to purchase a foundation, a salesperson (or a specialist counselor, etc.) first leads the customer in front of the mirror, Then, as shown in FIG. 5, the foundation color sample 3 of the skin color sample tool is applied to the customer's face.
[0019]
Then, the colored region P showing the skin color of “OC-C1” and the colored region Q showing the skin color of “YO-C1” are alternately applied to the skin to see the feeling of the color where the background color and the skin color of the sheet overlap. You can choose the foundation color that is right for you after careful consideration.
[0020]
In addition to the foundation, if it seems that it is preferable to apply the base material on top of it (or if the customer wishes to purchase the base material), the foundation color sample 3 is below By applying the base color sample 4 (any one of the three sheets) to the skin, the difference in impression from the case where only the foundation is used is regarded as the color difference of the overlapping portion such as the transparent colored region P. Can be convinced. Also in this case, the most suitable combination for the customer can be selected by combining the foundation color and the base color in various ways.
[0021]
For those who have not used the base material until then, or who have used it but have not been able to use it once, the sub-sheet 5 (see FIG. 4) is presented. Thus, the guideline for the amount of the base material used once can be understood visually.
[0022]
In this way, according to the skin color sample tool, even if the foundation or base material is not actually applied to the skin, just apply the transparent colored area P of each sheet to the skin, and the foundation of the color at a glance. Since the skin color is applied to the skin, it is possible to easily select a foundation or base material having a color suitable for the skin color of the user, and to purchase these after being fully convinced.
[0023]
In addition, when using the skin color sampler, if the customer is applying makeup and it is difficult to specify the color of the face, the same effect can be obtained by applying the skin color sampler to the back of the hand or the inside of the arm. be able to.
[0024]
In the above example, the rigid guide plate 1 for protecting the foundation color sample 3 and the base color sample 4 is provided, but this is not always necessary. Further, the sub-sheet 5 indicating the amount of use of the base material once is also provided in order to provide a finer service to the customer, but it is not always necessary.
[0025]
The shape must be a belt shape in consideration of handling convenience, but is not limited to a strict belt shape (elongated rectangular shape). For example, even a slightly deformed shape such as an elliptical shape or a curved shape to the left or right is acceptable as long as it is set to be elongated as a whole. Those having a width dimension in the range of 20 to 40 mm and a length dimension in the range of 120 to 180 mm are particularly suitable because they can be easily held and shifted by the hand.
[0026]
In the above example, in the foundation color sample 3, two types of skin colors are displayed side by side as two colored areas P and Q on one strip sheet, but three or more types of skin colors are displayed side by side simultaneously. There is no harm in doing so. On the contrary, as in the base color sample 4, it is possible to prepare a plurality of sheets and display different skin colors for each sheet.
[0027]
Similarly, in the base color sample 4, two or more kinds of colors may be displayed side by side on a single belt-like sheet.
[0028]
Furthermore, in the above example, the five belt-like sheets and the guide plate 1 are bound together with the ring-shaped binding tool 2 at one end, but when there are a plurality of skin color sample sheets, it is not always necessary to bind them. The holding form is not particularly limited.
[0029]
【The invention's effect】
As described above, according to the skin color sample tool of the present invention, the skin color of the state in which the foundation or base material is applied to the skin of the counselor or the customer himself / herself is applied to the skin . It can be easily seen as the color of the overlapping area of the colored areas . Therefore, customers can convince their skin color in a short time without actually polluting their skin with the foundation or base material, and can select a foundation or base material suitable for that color. There is an effect.
[0030]
In particular, each sheet used for the skin color swatch is set to a width dimension of 20 to 40 mm and a length dimension of 120 to 180 mm, and one edge portion is bound by a ring-shaped binding tool so as to be freely rotatable. There is an effect that it is easy to perform an operation of taking it out and placing it on the face or shifting it.
[0031]
In addition, the foundation color sample printed with multiple foundation colors that are different from each other in the longitudinal direction can present abundant colors with a small number of sheets and is easy to handle. Have
[0032]
Furthermore, the composition of multiple base color samples with different printed colors and multiple foundation color samples with different printed colors increases the number of sheets. It has the advantage that it can be taken out one by one and can be operated reliably.
[0033]
The skin color sample tool of the present invention has an advantage that a sample sheet for the corresponding color can be added each time a new base material or foundation color is produced as a new product.
[Brief description of the drawings]
FIG. 1 is an explanatory diagram of an embodiment of a skin color sample tool of the present invention.
FIG. 2 is an explanatory diagram of a foundation color sample used in the embodiment.
FIG. 3 is an explanatory diagram of a base color sample used in the embodiment.
FIG. 4 is an explanatory diagram of a sub-sheet used in the embodiment.
FIG. 5 is an explanatory diagram of a usage mode of the embodiment.
[Explanation of symbols]
3 Foundation color sample 4 Base color sample

Claims (4)

A base color sample printed in a state where the base material color is transparent on the surface of the colorless and transparent belt-like sheet, and the foundation color is printed darkly on a part of the surface of the colorless and transparent belt-like sheet and transparent on the other part. The skin color is characterized by the fact that the base color and the foundation color can be recognized by superimposing the transparent printed colored parts of the foundation material. Sample tool. The base color swatch and the foundation color swatch are both composed of a belt-like sheet having a width dimension of 20 to 40 mm and a length dimension of 120 to 180 mm, and both of them are bound at one edge portion so as to be freely rotatable by a ring-shaped binding tool. The skin color sample tool according to claim 1. The skin color sample tool according to claim 1 or 2, wherein the foundation color sample is printed in a state where a plurality of foundation colors having different colors are arranged in a longitudinal direction. The skin color sample tool according to claim 1 or 2, comprising a plurality of base color samples with different printed colors and a plurality of foundation color samples with different printed colors.

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