JP4458643B2 - Product display layout determination system - Google Patents

Description

[0001]
[Technical field to which the invention belongs]
The present invention relates to a product display layout determination system, and more particularly to a product display layout determination system suitable for application when determining an optimal product display layout in a store that displays and sells products.
[0002]
[Prior art]
In general, when selling a plurality of products such as the same type of products over the counter, it is known that the manner of display arrangement (product display layout) affects the sales of the products. Therefore, in order to determine a suitable product display layout, a product display simulation system using a computer capable of easily simulating the layout has been developed.
[0003]
As one of them, for example, in JP-A-7-325865, when product data is selected based on supplied instruction data, an image corresponding to the product data is displayed on a display shelf. A product display simulation system capable of quickly and easily obtaining an accurate product layout by rearranging product data in the same manner when the order of products images displayed on the device is changed. It is disclosed.
[0004]
[Problems to be solved by the invention]
However, in the product display simulation system disclosed in the above publication, products can be virtually laid out on a product shelf and the image can be output, but the layout is subjectively determined by the layout person. Therefore, there is a problem that the product display layout does not necessarily lead to an increase in sales.
[0005]
The present invention has been made to solve the above conventional problems, and provides a product display layout determination system capable of determining an optimal product display layout that leads to an increase in sales based on objective data. Let it be an issue.
[0006]
[Means for Solving the Problems]
In the product display layout determination system, when a viewer who accesses via the Internet clicks a product displayed on a home page, detailed information linked to the product is displayed and product information is provided. Product information providing means, product array storage means for storing a plurality of types of product array images in which a plurality of products are arranged in different orders, and a predetermined number of accesses or time for the plurality of types of product array images from the storage means. In accordance with the rules for switching to the next product arrangement image in units, the display control means for sequentially displaying and displaying on the homepage, and for each product arrangement image sequentially displayed on the homepage, the number of clicks by the viewer is counted for each product. The above-mentioned problem is solved by providing the counting means.
[0007]
That is, in the present invention, when providing product information on a homepage, a plurality of types of product arrangement images are created in advance using product image data as virtual product display layouts, and product arrangement images corresponding to individual layouts are created. In order to store the number of clicks, that is, the number of accesses, by displaying on the homepage according to a predetermined rule such as displaying with a certain probability, counting the number of clicks for each product for each product array image over a predetermined period Therefore, it is possible to determine the optimal product display layout from the number of accesses (objective data), and to increase the sales of the product by instructing the actual product display layout to the actual store based on the determination It becomes possible.
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
[0008]
FIG. 1 shows an outline of a product display layout determination system according to an embodiment of the present invention.
[0009]
In the layout determination system 10 of the present embodiment, a product guide WWW (World Wide Web) server 12 that publishes a home page that provides product information is installed. It can be accessed from a WWW browser device (computer terminal) 14.
[0010]
In this layout determination system 10, when a viewer (resident) who accesses the terminal 14 via the Internet clicks on a product displayed on the home page of the server 12, detailed information linked to the product is displayed. Product information providing means for displaying product information and displaying product information, and product array storage means for storing a plurality of types of product array images in which a plurality of products are arranged in different orders for display on the homepage (not shown) ) And the display control means for sequentially reading out the plurality of types of product arrangement images from the storage means according to a predetermined rule and displaying them on the homepage, and the viewer clicks on each of the product arrangement images sequentially displayed on the homepage. And a click counter (counting means) 16 that counts the number of hits for each product. The product information providing means and the display control means are realized by software in the product guide server 12.
[0011]
In addition, the predetermined rule for displaying the product arrangement image on the homepage is any of the two rules of switching to the next product arrangement image in units of a predetermined number of accesses such as one access or a predetermined time such as one minute. It can be adopted.
[0012]
In addition, the layout determination system 10 counts the count results by the counting means when a predetermined period has elapsed since the counting by the click frequency counter 16 is started, and the product arrangement image having the largest number of clicks is obtained. In addition, instruction means for automatically instructing an actual store as an optimum product display layout is attached. Here, the WWW browser, the printer 18, and the automatic transmission fax device 20 incorporated in the server 12 can be used as the instruction means. Note that any time that can be arbitrarily set or the number of clicks (the number of accesses or the number of samplings) can be adopted as the predetermined period for counting the count results.
[0013]
In the present embodiment, an optimal product display layout that can increase product sales can be determined as follows.
[0014]
In the layout determination system 10 according to the present embodiment, an image of a product is displayed on a home page that provides product information published in the product guide server 12 in the same manner as a home page that is generally disclosed by a product manufacturer or a dealer. A product arrangement image with several points is displayed, and when a viewer (resident) who has accessed this homepage clicks on the image part of the product they are interested in, it is linked to a page that provides detailed information about the product. The detailed information is displayed on the screen.
[0015]
Here, the product array image to be displayed on the homepage is a virtual product display layout that assumes a display method in an actual store, and several types of product array images with different arrangement methods are created, and these products are created. The array images are sequentially displayed to the accessor (viewer) to the homepage with a certain equal probability such as every predetermined time, and the user clicks on the product image.
[0016]
When an arbitrary accessor clicks on a product image, the counter 16 counts the click for each product for each type of product arrangement image. Such clicks are counted for a certain period, and the count results during that period are totaled. From the result of the aggregation, it is possible to know the product array image having the largest total number of clicks for all the products, the product array image having the largest number of clicks for the included specific product, etc. per certain number of display times for each product array image. it can.
[0017]
If the number of clicks is high, it means that it is very popular, so the product arrangement image corresponding to this is determined as the optimal product display layout that will lead to increased sales, and it is actually the same by intranet, document, FAX, etc. By giving a display instruction to a store that handles products, a product display layout that is optimal for product sales can be realized.
[0018]
Conventionally, in order to find the optimal product display layout that will lead to an increase in sales, products are actually rearranged at the storefront, multiple types of product display layouts are implemented over time, and product sales at the time each layout is implemented are accumulated. Need to compare. As described above, when the product is actually rearranged, it is often after the store is closed, which increases the burden on the operator. In addition, it is necessary to store product sales each time a specific display layout with a different type (arrangement) is performed as described above. However, product sales depend on conditions such as day of the week, time of day, and weather. Therefore, it is difficult to compare sales under the same conditions for each layout while changing to a different display layout. For the above reasons, it is extremely difficult to find an optimal product display layout through sales execution at an actual store.
[0019]
On the other hand, in the layout determination system 10 of the present embodiment, the actual product is not rearranged, but only the individual product images constituting the virtual product display layout are rearranged on the home page. The layout can be changed instantly. Further, since the product arrangement image can be replaced at any time, the layout of the product can be changed every time the home page is accessed and browsed. In addition, in order to grasp the actual sales as in the conventional case, for example, it is necessary to extract and examine the sales at the time of layout execution from the sales management computer. The popularity can be grasped only by counting the number of clicks by the counter 16.
[0020]
As described above in detail, according to the present embodiment, the optimum product display layout can be sampled and determined in a short time, and can be reflected in the product display layout in an actual store.
[0021]
Next, the operation of the present embodiment will be described with reference to a flowchart shown in FIG. Here, the case where the arrangement | positioning order of a horizontal direction is determined about three types of goods (A, B, C) from which the six types of display layout shown as the patterns 1-6 shown in FIGS.
[0022]
When a consumer accesses the product introduction home page on the WWW server 12 via the Internet, the arrangement images of the products A, B, and C are displayed, and when any of the product images is clicked, the details of the corresponding product are displayed. Link to the page (step 10). In this example, the optimum arrangement order for the three types of products is checked as described above. The arrangement order of the three types of products consisting of A, B, and C is as shown in FIGS. In total, there are 6 possible ways. Therefore, here, when the consumer accesses the product introduction homepage, control is performed according to the rule that the six product array images are displayed with the same probability of 1/6 (step 12).
[0023]
As the display control (probability control) of the product arrangement image performed here, pattern 1 → 2 → pattern 1 every time an arbitrary consumer accesses the product introduction page and pattern 2 for the next consumer's access. A method of sequentially changing 3 → 4 → 5 → 6 → 1... Or a method of changing patterns 1 to 6 in the same order in a short fixed time period regardless of the number of accesses is conceivable. .
[0024]
Next, when the consumer displays the product display layout pattern (product array image) X, when the user clicks and selects a product image for which information is required (step 14), the displayed product display layout pattern X and the clicked product are counted up in the counter 16 (step 16). In this way, the click counter 16 for each product is updated for each pattern of the product array image in the operation accessed by the consumer. Sampling is performed periodically, and the operations of steps 10 to 16 are repeated until the required number of samplings is reached (step 18).
[0025]
When the predetermined number of samplings is reached (YES in step 18), the counter 16 calculates the number of clicks for each product and the total number of clicks of the three types of products for each pattern of each product array image, The product display layout pattern Y having the maximum total number of clicks is obtained from the list (step 20), and an instruction to display the product display layout pattern Y is given to an actual store (step 22).
[0026]
FIG. 6 shows an example of the total number of clicks, and the layout pattern Y in this case corresponds to the pattern 1 having a total number of clicks of 180. That is, in this tabulation example, it can be determined that the display layout pattern 1 with the largest number of clicks on the entire product is the most popular and most popular arrangement. In order to improve the sales of the entire product group, the arrangement method in which the number of clicks of the entire product group is the largest is adopted, and the display of this pattern 1 is instructed in step 22.
[0027]
On the other hand, when attention is paid only to a specific product, for example, the product A, it can be determined that the display layout pattern 2 having the largest number of clicks on the product A is an eye-catching and popular arrangement for the product. As described above, in order to improve sales of a specific product, an arrangement in which the number of clicks of the corresponding specific product is the largest is adopted. Similarly, in the case of the product A, the pattern 2 is displayed in the case of the product A. You may make it do.
[0028]
This sort of arrangement is periodically sampled and determined, and the results are automatically instructed to actual stores by WWW, FAX, written, etc., and rearranging the actual products can be effective in increasing sales. A certain arrangement can always be realized.
[0029]
Although the present invention has been specifically described above, the present invention is not limited to that shown in the above embodiment, and various modifications can be made without departing from the scope of the invention.
[0030]
For example, in the above-described embodiment, the case where the product is a mobile phone and the number thereof is three is shown, but it goes without saying that the type and the number of the product are not limited to this.
[0031]
Especially when the number of products is large and the number of displayed products is limited due to the display space at the store, it is not appropriate to arrange all combinations of the products. You may make it select and display the arrangement pattern about.
[0032]
【The invention's effect】
As described above, according to the present invention, an optimal product display layout that leads to an increase in sales can be determined based on objective data.
[Brief description of the drawings]
FIG. 1 is an explanatory diagram showing an outline of a product display layout determining system according to an embodiment of the present invention. FIG. 2 is a flowchart showing the operation of the embodiment. FIG. 3 is an image of patterns 1 and 2 of a product display layout. FIG. 4 is an explanatory diagram showing images of patterns 3 and 4 of the product display layout. FIG. 5 is an explanatory diagram showing images of patterns 5 and 6 of the product display layout. FIG. Chart showing an example of data [Explanation of symbols]
DESCRIPTION OF SYMBOLS 10 ... Product display layout determination system 12 ... Product guide WWW server 14 ... WWW browser device 16 ... Click frequency counter 18 ... Printer 20 ... Automatic transmission Fax device

Claims (3)

Product information providing means for providing product information by displaying detailed information linked to the product when a viewer accessed via the Internet clicks on the product displayed on the homepage;
Product array storage means for storing a plurality of types of product array images in which a plurality of products are arranged in different orders;
The display control means for sequentially reading out the plurality of types of product arrangement images from the storage means according to a rule for switching to the next product arrangement image in units of a predetermined number of accesses or time, and displaying on the homepage;
A product display layout determination system, comprising: a counting unit that counts, for each product, the number of times a viewer has clicked for each product array image sequentially displayed on the home page.   The counting means starts counting the number of clicks and when the predetermined period has elapsed, the count results are totaled, and the product arrangement image with the largest number of clicks is automatically instructed to the actual store as the optimum product display layout. The product display layout determination system according to claim 1, further comprising instruction means for performing the operation.   When the counting means starts counting the number of clicks and the predetermined period has elapsed, the count results are totaled, and the product arrangement image containing the products with the most clicks is displayed as an optimal product display layout in an actual store. 2. The product display layout determination system according to claim 1, further comprising instruction means for automatically instructing.

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