JP4679566B2 - Method, server, and program for distributing content data - Google Patents

Description

The present invention relates to a method, server, and program for distributing content data in a virtual world.

  2. Description of the Related Art Conventionally, with the spread of the Internet, a virtual world system has been provided in which users of a plurality of terminal devices can operate characters in a common virtual space, communicate with each other, and buy and sell goods and services. In such a system, the user arranges various places and objects such as stores and residences using parts prepared in advance, and uses the character (avatar) that is the user's alternation to act in the virtual world. To do.

  In such a virtual world, since the user is connected to the Internet, as with the advertisement display on the Web page, for companies that provide actual products and services, the user is directed to the corresponding product or service page. Displaying linked advertisements is effective.

Therefore, a method for effectively displaying an advertisement in a virtual world has been proposed. For example, Patent Document 1 discloses that when a user agent is in the vicinity of a service agent, the service agent starts interaction with the user and displays advertisement data when the user responds to this. .
JP 2002-109361 A

  However, according to the method of Patent Document 1, although an advertisement is displayed by interaction with a character called a service agent, the advertisement is not displayed unless the user spontaneously approaches this character. However, since the service agent is a character dedicated to advertisements, the motivation to actively approach is weak, and it is difficult to improve the display frequency of advertisements.

In addition, since the space becomes complicated due to an increase in the number of characters other than the avatar operated by the user in the virtual world, it is difficult to obtain the effects of promoting the use of the system and increasing the opportunity to present advertisements.

Therefore, an object of the present invention is to provide a content data distribution method , server, and program capable of promoting the use of the system by a user and increasing the opportunity of presenting content such as advertisements and products.

  The present invention provides the following solutions.

(1) network server that manages a virtual world that is accessed by the terminal device connected to via the, a method for distributing content data, before Symbol parts storage for storing the part data that can be located in the virtual world a step, prior SL in association with the stored said part data was by parts storing step, the stored combination of the data relating to actions performed by in response to an event and the event which may occur in the virtual world in the virtual world and event action storing step for a placement step of the previous SL terminal in response to reception of the input of the selection and the installation position of the part data, placing the parts data on the installed position within the virtual world, It is placed by the previous Symbol placement step Performing a detection step for detecting that said event associated with the part data is generated that is, the pre-Symbol the actions stored by the event action storage step in conjunction with detected the event by the sensing step An execution step.

According to such a configuration, the server that executes the method stores the part data that can be placed in the virtual world, and associates the stored part data with the stored part data in accordance with an event that can occur in the virtual world and the event. The combination with the data related to the action executed in the virtual world is memorized, and in response to the selection of the part data and the input of the installation position from the terminal device, the part data is stored at the installation position in the virtual world. In response to detecting that an event associated with the arranged part data has occurred, the action stored in combination with this event is executed.

  Accordingly, a content provider such as an advertisement or a product can execute an action corresponding to a predetermined event via the parts arranged in the installation position designated by the user by configuring a virtual world. Therefore, there is a possibility that an action such as distribution of an advertisement or a product can be effectively provided according to the situation of the place created by the user.

(2) pre-Symbol executing step, as the action, the method according to which to place another new part data (1) and the part data.

  According to such a configuration, the server executing the method newly arranges another part data in response to occurrence of a predetermined event. This can cause changes in the virtual world that can attract the user's interest. Then, another event / action can be provided by the newly arranged parts data.

(3) pre-Symbol further comprising an advertisement storage step of storing the advertisement data that can be located in the virtual world, before Symbol event action storing step, the data relating to the actions, further stores the association between the event and the advertisement data and, before SL execution step reads said advertisement data stored in association with the detected event, the method described in which to place the advertisement data in the virtual world (1).

According to such a configuration, the server that executes the method stores advertisement data that can be placed in the virtual world, further stores an association between the event and the advertisement data as data related to the action, and detects the detected event. The advertisement data stored in association with each other is read, and the advertisement data is arranged in the virtual world.

  Accordingly, the server can detect a predetermined situation in the virtual world as an event, and can distribute advertisement data in response to the detection of the event. Therefore, the advertisement provider can effectively distribute the advertisement by registering a situation in which the advertisement is displayed as an event in association with the part data arranged by the user in the virtual world.

(4) before Symbol action, and the event to execute the action to wait for an another event, in response to the detection of the occurrence of the specific event, perform additional actions (1 the method according to any one of (3)).

According to such a configuration, the server executing the method, the event to perform an action to wait the occurrence of another event, in response to the detection of the occurrence of another event, a further action Execute.

Thereby, for example, an event as a trigger for executing an action can be nested. That is, when detecting the occurrence of a certain event, the server executes a corresponding action and further detects another related event and executes another action. Therefore, for example, in a certain situation (event occurrence), the user can be asked a question (action execution), and different actions can be executed depending on the response content (another event occurrence).

(5) before SL and type storage step for storing the type data for each said part data placed in the virtual world, and updating step of updating and storing the position and the attribute data of the user of the terminal device before Symbol within a virtual world, further comprising, before Symbol detection steps is one of the relative distance between the part data or the user, and the you detect the type data or the events based on the attribute data from (1) (4) The method described in 1.

According to such a configuration, the server executing the method stores type data relating to each part data arranged in the virtual world, updates and stores the position and attribute data of the user of the terminal device in the virtual world, An event based on part data or a relative distance between users and part type data or user attribute data is detected.

As a result, the server can manage the surroundings of the part data placed in the virtual world, that is, the attributes (gender, age, behavior history, etc.) of the user who is acting within a predetermined range, and other part data. A condition corresponding to the type (baseball field, restaurant, painting, chair, etc.) can be detected as an event. Therefore, for example, the server grasps the situation of the place in the range displayed on the terminal device , detects the occurrence of an event (situation) set in each part data, and executes an action such as an advertisement display. be able to.

(6) before SL executing step, as the action, the method according to any one of the from you adds reward points to the user of the terminal device (1) (5).

According to such a configuration, the server executing the method can pay the user who has placed the part data for executing the action in the virtual world together with the action such as the advertisement display. This may facilitate use of the virtual world and part data.

(7) if the previous SL receives a selection input of the parts data, The method according to any of the accounting steps further including (1) (6) for charging the user of the terminal device.

  According to such a configuration, the server that executes the method can charge the user for compensation for using the part data. This may facilitate the provision of attractive parts data suitable for the price.

(8) before SL accepts a keyword for retrieving the part data, wherein an extraction step of extracting the part data with the keyword and the predetermined relevance, a list of the part data extracted by the previous SL extraction step The method according to any one of (1) to (7), further including a transmission step of transmitting to the terminal device.

  According to such a configuration, the server that executes the method receives a keyword for searching for part data, extracts part data having a predetermined degree of association with the keyword, and displays a list of the extracted part data on the terminal Send to device.

  Thus, the server can efficiently extract data that meets the user's request from a large number of prepared part data. Therefore, it is easy to create a virtual world place, and there is a possibility that the use will be promoted.

(9) before Symbol event action storing step, together stores data indicating that the parameter relating to the event and the action can be changed, with respect to the part data that has received the input of the pre-Symbol selection and installation position, wherein The method according to any one of (1) to (8), further including a change data storing step of receiving a parameter change input and storing data related to the event and the action after the change.

According to such a configuration, the server that executes the method stores the data indicating that the parameters relating to the event and the action can be changed, and changes the parameters for the part data for which selection and installation position input are accepted. Accepts input and stores data regarding changed event and action.

  Accordingly, the server can accept a change from the user regarding the event / action associated with the part data. Therefore, there is a possibility that the operation of the part data is flexible and the use of the system is promoted.

(10) via the network and manages the virtual world that is accessed by a terminal device connected to a server for distributing content data, and parts storage means for storing the part data can be placed in front SL virtual world , before Symbol in association with the parts data stored by the parts storage unit stores a combination of the data relating to actions performed by the virtual within said virtual world in accordance with the can occur events and the event World event action storing means, and arranging means for pre SL depending from the terminal device that has received the input of the selection and the installation position of the part data, placing the parts data on the installed position within the virtual world, before Symbol associated with said part data placed by the placement means Comprising a detection means for the event given detects that occurred, and execution means for executing said action stored by sensed in combination with the event said event action storing means the previous SL detecting means server.

  According to such a configuration, the same effect as in (1) can be expected by operating the server.

(11) network to a server which manages the virtual world that is accessed by the terminal device connected to via the, be a program for distributing content data, before Symbol parts storage for storing the part data that can be located in the virtual world a step, prior SL in association with the stored said part data was by parts storing step, the stored combination of the data relating to actions performed by in response to an event and the event which may occur in the virtual world in the virtual world and event action storing step for a placement step of the previous SL terminal in response to reception of the input of the selection and the installation position of the part data, placing the parts data on the installed position within the virtual world, before Symbol placement step A detection step for detecting that more placed the event associated with the parts data is generated, the previous SL the actions stored by the event action storage step in conjunction with detected the event by the sensing step An execution step to be executed.

  According to such a configuration, the same effect as in (1) can be expected by causing the server to execute the program.

According to the present invention, as well as promote the use of the system by the user, it is a call to increase the content presentation opportunity of advertising and product or the like.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[System configuration]
FIG. 1 is a diagram showing the configuration of a system that provides a virtual world. The distribution server 10 is connected to the user terminal 20 and the advertiser server 30 via the network 40 and manages a virtual world accessible from the user terminal 20.

  The distribution server 10 receives an operation input from the user terminal 20, selects or creates various parts data, and arranges them at positions designated by the user to constitute a virtual world field. Then, the user of the user terminal 20 can move a character (avatar) that is his or her own character in the field to communicate with other characters.

In the virtual world, various products and services can be traded, and the distribution server 10 distributes content data such as advertisements and product lists. Thereby, the user of the user terminal 20 is guided to the advertiser server 30 or performs purchase processing in the virtual world.

Here, the content data is associated with the part data constituting the virtual world and is distributed by the distribution server 10 in response to occurrence of a predetermined event. In other words, by making the field of virtual world to the user of the user terminal 20 to place the parts data, advertising, etc. associated with this part data is placed position is delivered, and touching the eyes of other users Become.

[Hardware configuration]
FIG. 2 is a diagram illustrating an example of a hardware configuration of the distribution server 10. The distribution server 10 includes a central processing unit (CPU) 1 (1010) configuring the control unit 101 (a plurality of CPUs such as CPU 2 (1012) may be added in a multiprocessor configuration), a bus line 1005, and a communication I / F 1040. A main memory 1050, a basic input output system (BIOS) 1060, a USB port 1090, an I / O controller 1070 , a keyboard , a mouse 1100, and other input means and a display device 1022.

Storage means such as a tape drive 1072, a hard disk 1074, an optical disk drive 1076, and a semiconductor memory 1078 can be connected to the I / O controller 1070.

The BIOS 1060 stores a boot program executed by the CPU 1 (1010) when the distribution server 10 is started up, a program depending on the hardware of the distribution server 10 , and the like.

The hard disk 1074 constituting the storage unit 107 stores various programs for the distribution server 10 to function as a server and programs for executing various functions in the present embodiment , and further, various databases can be configured as necessary. It is.

As the optical disk drive 1076, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, and a CD-RAM drive can be used. When the optical disk drive 1076 is used , the optical disk 1077 corresponding to each drive is used. In this embodiment, a program or data can be read from the optical disk 1077 by the optical disk drive 1076 and provided to the main memory 1050 or the hard disk 1074 via the I / O controller 1070.

The program provided to the distribution server 10 is provided by being stored in a recording medium such as the hard disk 1074, the optical disk 1077, or a memory card. This program may be installed in the distribution server 10 and executed by being read from the recording medium via the I / O controller 1070 or downloaded via the communication I / F 1040.

Aforementioned program may be stored in the internal or external record medium. Here, as the record medium constituting the storage unit 107, a hard disk 1074, in addition to the optical disk 1077 or a memory card, it can be used a magneto-optical recording medium or a tape medium such as MD. Further, a storage device such as a hard disk 1074 or an optical disk library provided in a server system connected to a dedicated communication line or the Internet may be used as a recording medium, and the program may be provided to the distribution server 10 via the communication line.

  Here, the display device 1022 displays a screen for accepting data input to the user, or displays a screen of a calculation processing result by the distribution server 10, and includes a cathode ray tube display device (CRT), a liquid crystal display device ( LCD).

Here, the input means accepts input by the user, and may be configured by a keyboard , a mouse 1100, and the like.

The communication I / F 1040 is a network adapter for enabling the distribution server 10 to be connected to a terminal via a dedicated network or a public network. The communication I / F 1040 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  Although the above example mainly demonstrated the delivery server 10, each function can also be implement | achieved by installing a program in a computer and making the computer operate | move as a server apparatus. Therefore, the function realized by the distribution server 10 of the present embodiment can be realized by executing the above-described method by the computer or by introducing the above-described program into the computer and executing it.

The user terminal 20 also has a configuration similar to that of the distribution server 10 described above. In this embodiment, an example realized by a so-called computer will be described. Furthermore , as long as the principle of the present invention is applicable, it can be realized by various terminals such as a mobile phone, a PDA (Personal Data Assistant), and a game machine. It's okay.

[Function configuration]
FIG. 3 is a block diagram illustrating functions of the distribution server 10. Hereinafter, the distribution server 10 will be described as displaying an advertisement as content data in the virtual world. The distribution server 10 includes a parts registration unit 11, an event / action registration unit 12, a virtual world configuration unit 13, an event detection unit 14, an advertisement request unit 15, and an advertisement display unit 16, and stores data in the parts DB 17 and the advertisement DB 18. Based on this, advertisement data is distributed.

  The parts registration unit 11 stores the parts data constituting the virtual world in the parts DB 17. The user of the user terminal 20 uses the stored part data to set an activity place.

The event / action registration unit 12 registers events and actions that can be detected by the distribution server 10 with respect to the part data stored by the parts registration unit 11. Specifically, for example, when “male approaches within 2 m” of the part “AAA 1 ”, the advertisement “XXX” is displayed.

FIG. 4 shows a parts table storing part data and event / action. The parts table holds a part ID for identifying a part and an image thereof, an event serving as a condition for displaying an advertisement, and an advertisement ID for identifying an advertisement to be displayed when the event occurs. Parts for which such events and actions are registered are set by a company or the like that wants to distribute advertisements, and the number of parts that a user can place increases.

  It should be noted that a parameter may be set for the event. For example, the part “BBB1” can be changed in distance and gender and can be set when the user places the virtual world. Similarly, an action may have a parameter. For example, it is possible to select advertisement data to be displayed, change a display position, or provide flexibility.

The set value for this parameter is stored in the parameter table shown in FIG. The parameter table holds the user ID of the user who placed the part data, the position placed by the user, the part ID in the part table, and the value of the parameter to be set. As a result, the event action for each part data arranged at the position designated by the user in the virtual world is defined.

The advertisement ID is associated with the advertisement table shown in FIG. The advertisement table holds an advertisement image displayed in the virtual world together with an advertisement ID. When an event set in the parts table occurs, the advertisement image is displayed in place of the parts.

The virtual world construction unit 13 receives part data selection and installation position designation input from the user terminal 20, selects part data stored in the parts DB 17, and arranges it at a designated position in the virtual world. At this time, the event and advertisement data associated with the selected part data are referred to, and the distribution server 10 starts an event detection process (FIG. 8 ) described later.

  The event detection unit 14 detects the occurrence of an event associated in the parts table with respect to the part data arranged by the virtual world composition unit 13.

Here, for each part data, the distribution server 10 holds data specifying each type, and further manages attribute data related to the user of the user terminal 20, for example, personal information such as sex and age. As a result, as shown in the parts table (FIG. 4), the events that the distribution server 10 can detect include the distance from the position where the corresponding part data is arranged to the avatar operated by the user, and the user's attributes. You can set what you refer to.

Further, the distribution server 10 can detect various situations that can occur in the virtual world, such as the distance between the part data, the type and combination of the part data, or the number of users having a predetermined attribute, as events.

  The advertisement request unit 15 acquires advertisement data associated with the event detected by the event detection unit 14 in the parts table (FIG. 4) from the advertisement table (FIG. 6).

  The advertisement display unit 16 displays the advertisement data image acquired by the advertisement request unit 15 in place of the part data image arranged in the virtual world.

The parts DB 17 holds the above-described parts table (FIG. 4) and parameter table (FIG. 5). Further, the advertisement DB 18 holds the above-described advertisement table (FIG. 6). The advertisement table is updated as needed or accompanying event / action registration in response to a request from the advertiser server 30 or the like.

The parts DB 17 and the advertisement DB 18 are provided separately from the distribution server 10 as different databases, but are not limited thereto. For example, it may be a single database or may be provided in the storage unit 107 of the distribution server 10.

[Part placement processing]
FIG. 7 is a flowchart of processing in which the control unit 101 of the distribution server 10 arranges part data and configures a virtual world. Here, the user of the user terminal 20 selects a part data stored in the parts table and designates a position where the part data is arranged, thereby generating a place in the virtual world.

  In step S1, the control unit 101 transmits a list of parts data stored in the parts table to the user terminal 20 to display a list. As a result, the control unit 101 waits for a selection input from the user.

Here, it is desirable that the list display is accompanied by a description of the contents of events and actions. For example, an explanatory text field may be provided in the parts table and set when an event / action is registered.

  In step S <b> 2, the control unit 101 determines whether or not part data has been selected by the user terminal 20. If this determination is YES, the process proceeds to step S5, and if the determination is NO, the process proceeds to step S3.

  In step S <b> 3, the control unit 101 determines whether or not an input of a search keyword for narrowing down the parts data list has been received from the user terminal 20. If this determination is YES, the process proceeds to step S4. If the determination is NO, the process returns to step S2 and waits for selection input or search keyword input.

  In step S4, the control unit 101 searches for part data having a predetermined degree of association based on the keyword received in step S3. Then, the process returns to step S1, and a list display using the extracted parts data is performed. Thereby, since the control part 101 can extract the part data relevant to a keyword, there exists a possibility that the part data which a user desires can be provided efficiently.

In step S5, the control unit 101 reads the part data determined to have been selected in step S2 from the parts table and places it in the virtual world. Position information to be arranged is received from the user terminal 20, and the control unit 101 holds information regarding the position and type of part data.

  In step S <b> 6, the control unit 101 determines whether an input of a parameter related to an event / action has been received from the user terminal 20. If this determination is YES, the process proceeds to step S7, and if the determination is NO, the process proceeds to step S8.

In step S7, the control unit 101 stores the parameters is determined that is accepted in step S 6 in the parameter table (FIG. 5).

In step S <b> 8, the control unit 101 performs billing processing related to part data for the user of the user terminal 20. The price charged by the creator of the part data or the administrator of the virtual world is stored in advance in association with the part data. Note that step S8 can be omitted, the use of parts data is free of charge, and can be replaced by a bill for advertisement display (FIG. 8) described later.

In step S9, the control unit 101 starts a corresponding event detection process (FIG. 8) for the part data arranged in step S5. Thereby, when the user of the user terminal 20 selects and arranges the part data, it is possible to detect an event that is a trigger for advertisement distribution in response to the generation or update of the field in the virtual world.

[Advertising display processing]
FIG. 8 is a flowchart of processing in which the control unit 101 of the distribution server 10 displays an advertisement associated with part data arranged in the virtual world. This process is executed for each part data in which an event / action is stored and arranged at a position designated by the user in the virtual world.

  In step S11, the control unit 101 determines whether an event associated with the part data has occurred. Specifically, the control unit 101 refers to the position and attribute of the user in the virtual world and the position and type of other arranged part data, and an event stored in the parts table (FIG. 4) has occurred. Detect that. If this determination is YES, the process proceeds to step S12. If the determination is NO, step S11 is repeated to monitor the occurrence of an event.

  In step S12, since an event has occurred, the control unit 101 acquires advertisement data for displaying the corresponding advertisement. Specifically, the control unit 101 refers to the advertisement table (FIG. 6) with the advertisement ID associated in the parts table (FIG. 4), and acquires advertisement image data.

  In step S13, the control unit 101 displays an advertisement in the virtual world using the advertisement data acquired in step S12. The display location may be a location where the corresponding part data is arranged, but is not limited to this. For example, a predetermined location may be stored in advance in association with the parts table (FIG. 4) and displayed at the predetermined location when an advertisement is displayed.

  In step S <b> 14, the control unit 101 adds reward points as consideration for the advertisement display in step S <b> 13 to the user of the user terminal 20. Specifically, for example, a point having a monetary value in the virtual world is transferred to an account set in advance for each user. Alternatively, a predetermined amount may be transferred to a bank account in the real world.

  In step S15, the control unit 101 creates billing data as a charge to the advertiser for the advertisement display in step S13. The points in step S14 and the virtual world management cost can be allocated from the billed amount.

Note that steps S14 and S15 are the event actions (according to the event action (the action of the present embodiment) in which the advertiser server 30 is accessed from the advertisement display link or the product transaction is established). Can be defined in the same way as advertising).

[Display example]
9 to 11 are diagrams showing examples of screen display of the virtual world on the user terminal 20. Here, in the place (FIG. 9) generated by the user, a predetermined event occurs (FIG. 10), and the advertisement is displayed (FIG. 11).

  In FIG. 9, a clerk (avatar) 51 and a painting 50 are arranged on the bar counter. This is a place provided by the user, and other users can also access this place. Here, it is assumed that an event / action is set in the painting 50 and an advertisement is displayed in response to an event “a man approaches within 2 m”.

  In FIG. 10, a man 52 appears on the bar counter and approaches the painting 50. At this time, if the event / action is not set, the display of the painting 50 is not changed.

In FIG. 11, since “male 52 approaches within 2 m” of painting 50, distribution server 10 detects this event and displays advertisement 50a associated in advance. In this way, the painting 50 can display an advertisement whose target is limited to men. Similarly, the distribution server 10 can display effective advertisements by limiting target user attributes.

  Also, for example, if an event combined with the type data “Restaurant” is detected, if the painting 50 is placed in another place, the advertisement will be displayed only if “the man 52 approaches within 2 m”. 50a is not displayed. Therefore, the distribution server 10 can display an effective advertisement according to the type and situation of the place.

Furthermore , an event / action is set for the store clerk 51. For example, when a male 52 approaches, an action such as starting a predetermined conversation or presenting a product menu can be executed. In this way, the distribution server 10 is not limited to displaying advertisements, and various contents such as enhancing the interest of the virtual world by various effects and promoting the use, or presenting products directly without using advertisements to promote purchases. Can be delivered.

[Example of event / action description]
FIG. 12 is a diagram illustrating a description example of an event / action. This example shows an event action that automatically provides a drink to a user who has visited a store. In this case, for example, a field of a virtual world is configured by associating this event action with an avatar that is a store clerk as part data.

  When an event (EVENT_1) in which the user (USER) approaches the chair (OBJ_CHAIR) within a predetermined distance (<NEAR>) is detected (EVENT_1), a conversation action (ACT_1) for taking an order is executed.

  When an event (EVENT_2) in which the user responds to ACT_1 and agrees to continue (<ACCEPT>) is detected, an action (ACT_2) for presenting a menu is executed.

Furthermore , when a time-out event (EVENT_3) or an event ordered by the user (EVENT_4) is detected for ACT_2, a display action (ACT_3) of the finished or ordered product is executed, respectively.

  FIG. 13 is a diagram illustrating a description example of an event / action according to a user attribute. Prior to ACT_2 in FIG. 12, the process is executed in response to EVENT_2.

  If the age of the user (USER) (<ATTRIBUTE>) is 20 years or older, beer is set in the menu (ACT_10), and if it is younger than 20, the juice is set in the menu ( ACT_20).

As described above, event actions can be described hierarchically. In addition, a plurality of events may be detected for one part data, and a plurality of actions can be branched.

Furthermore , for example, an event can be described by a logical expression such as AND or OR such as “Bar AND customer is sitting at the AND counter” or “Student OR teacher”. Therefore, there is a possibility that the distribution server 10 can distribute contents such as more effective products and advertisements according to each user.

As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. Embodiments The effects described in the present invention is merely a list of the most preferable effects resulting from the present invention, the effect of the present invention be limited to those described in the embodiments of the present invention is not.

It is a figure which shows the structure of the system which provides the virtual world which concerns on embodiment of this invention. It is a figure which shows an example of the hardware constitutions of the delivery server 10 which concerns on embodiment of this invention. It is a block diagram which shows the function of the delivery server 10 which concerns on embodiment of this invention. It is a figure which shows the parts table which concerns on embodiment of this invention. It is a figure which shows the parameter table which concerns on embodiment of this invention. It is a figure which shows the advertisement table which concerns on embodiment of this invention. It is a flowchart of the process which arrange | positions the parts data which concern on embodiment of this invention. It is a flowchart of the process which performs the advertisement display which concerns on embodiment of this invention. It is a figure which shows the example of a screen display of the place produced | generated in the virtual world which concerns on embodiment of this invention. It is a figure which shows the example of a screen display when a predetermined event generate | occur | produces in the virtual world which concerns on embodiment of this invention. It is a figure which shows the example of a screen display when advertisement display is made in the virtual world which concerns on embodiment of this invention. It is a figure which shows the example of a description of the event action which concerns on embodiment of this invention. It is a figure which shows the example of a description of the event action according to the user's attribute which concerns on embodiment of this invention.

DESCRIPTION OF SYMBOLS 10 Distribution server 11 Parts registration part 12 Event / action registration part 13 Virtual world structure part 14 Event detection part 15 Advertisement request part 16 Advertisement display part 17 Parts DB
18 Advertising DB
20 user terminal 30 advertiser server 40 network 101 control unit 107 storage unit

Claims (10)

A server that manages a virtual world accessed by a terminal device connected via a network is a method of distributing content data,
A parts storage step for storing parts data that can be placed in the virtual world;
In association with the stored said part data it was by the part storing step, event action for storing the combination of the data relating to actions performed in the virtual world in response to the event and the event which may occur in the virtual world A memory step;
In response to accepting selection of the part data and input of an installation position from the terminal device, an arrangement step of arranging the part data at the installation position in the virtual world;
A detection step for detecting that the event associated with the part data arranged by said arrangement step occurs,
Look including the an execution step of executing the actions stored by the event action storage step in conjunction with detected said event by said detection step,
In the execution step, a method for arranging new part data associated with an event and an action different from the part data as an action associated with the part data . Further comprising an advertisement storage step of storing the advertisement data that can be arranged in the virtual world,
The event / action storage step further stores an association between the event and the advertisement data as data relating to the action,
In the execution step, wherein stored in association with the detected event reads advertisement data, the method according the advertisement data to 請 Motomeko 1 you place within the virtual world. In the execution step, as the action, and the event to execute the action to wait for an another event, in response to the detection of the occurrence of the specific event, perform additional actions 請 The method according to claim 1 or claim 2 . A type storing step for storing type data relating to each of the parts data arranged in the virtual world;
Further comprising a, an update step of updating and storing the position and the attribute data of the user of the terminal device in the virtual in the world,
In the detection step, the relative distance between the part data or the user, and methods described above from the type data and the attribute 請 Motomeko 1 you detect the event data based on any one of claims 3 . In the execution step, as the action method according 請 Motomeko 1 be summed reward points to the user of the terminal device in any one of claims 4. The method according to any one of claims 1 to 5 , further comprising a billing step of billing a user of the terminal device when a selection input of the part data is received. An extraction step of the accepting a keyword to search the part data, and extracts the part data with the keyword and the predetermined relevance,
The method as claimed in any one of claims 6 to a transmission step further comprises of transmitting a list of the part data extracted by the extracting step to the terminal device. In the event / action storing step , data indicating that the parameters relating to the event and the action can be changed are stored together,
With respect to said parts data that has received the input of the selection and the installation position, accepting a change input of the parameters, claim from claim 1, further comprising a change data storing step of storing data relating to the event and the action of the modified 7 The method as described in any one of . A server that manages a virtual world accessed by a terminal device connected via a network and distributes content data,
Parts storage means for storing parts data that can be placed in the virtual world;
In association with the parts data stored by the parts storage unit, event action for storing the combination of the data relating to actions performed in the virtual world in response to the event and the event which may occur in the virtual world Storage means;
In response to receiving selection of the part data and an input of an installation position from the terminal device, an arrangement unit that arranges the part data at the installation position in the virtual world;
Detecting means for detecting that the event associated with the disposed the parts data was by the positioning means is generated,
And a means for executing the actions that are stored by combination with sensed the event the event action memory means by said detecting means,
The execution means, the action associated with the part data, you place a new part data associated with a different event and action and the part data server. A program for distributing content data to a server that manages a virtual world accessed by a terminal device connected via a network,
A parts storage step for storing parts data that can be placed in the virtual world;
In association with the stored said part data it was by the part storing step, event action for storing the combination of the data relating to actions performed in the virtual world in response to the event and the event which may occur in the virtual world A memory step;
In response to accepting selection of the part data and input of an installation position from the terminal device, an arrangement step of arranging the part data at the installation position in the virtual world;
A detection step for detecting that the event associated with the part data arranged by said arrangement step occurs,
An execution step of executing the actions stored by the event action storage step in combination with the event detected by the detecting step, is executed,
In the execution step, the action associated with the part data, Ru is arranged a new part data associated with a different event and action and the part data program.

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