JP5157526B2 - Campaign system - Google Patents

Description

  The present invention is a campaign system that is installed in a financial institution such as a bank and displays campaign information on the products of the financial institution on an automatic transaction apparatus that conducts a transaction by the operation of a customer or a branch office terminal that conducts a transaction by the operation of an attendant. About.

The conventional campaign system accepts the input of whether or not the campaign information of the product is necessary by an automatic transaction device or the like by the operation of the customer, and calls or direct mail from the call center to the customer who inputs the necessity, the automatic transaction device The campaign information of the product is provided by the screen display.
In addition, after an elapse of a predetermined period of time after receiving an input indicating that the campaign information of the product is unnecessary by an automatic transaction apparatus or the like by a customer operation, an input as to whether or not the campaign information of the product is necessary is received again. In addition, although it is input that it is not necessary at the beginning, it is possible to respond to a customer who wants to provide campaign information thereafter (see, for example, Patent Document 1).
JP 2007-79713 (paragraph "0018" to "0019", FIG. 6)

  However, in the conventional technology described above, the campaign information of the financial institution's product is due to a temporary reason such as “I am interested in the product but I don't have time” or “I don't have funds now”. When an operation that does not require payment is performed, the operation is performed at the customer's own discretion, so the financial institution should conduct product campaigns taking into account the customer's characteristics such as the deposit amount and other financial conditions and the housing purchase plan. There is a problem that sales opportunities are lost.

  An object of the present invention is to solve such a problem.

Therefore, the campaign system according to the present invention includes a storage unit that stores campaign information and whether or not to display the campaign information in association with customer identification information, and displays the permitted campaign information on the terminal device. Customer identification information indicating the characteristics of the customer who refuses to display the campaign information, including the reason for refusing to display the campaign information in association with the campaign identification information for identifying the rejected campaign information. Campaign information rejected based on customer characteristic information including the reason for refusal, including a database to be stored in the storage unit, searching the database based on the input customer identification information to extract customer characteristic information A priority is calculated for each, and the campaign with the higher priority is calculated. The emission information in preference to other campaign information provided guidance reissue campaign extracted hand stage to be displayed on the terminal device, it has to be extracted and displayed campaign information to be re-guide from denied campaign information It is characterized by.

  The present invention as described above enables a financial institution to re-execute a product campaign in consideration of the characteristics of a customer even if the campaign is once rejected, and to obtain an effective sales opportunity. As well as being able to lead to sales promotion.

  Embodiments of a campaign system according to the present invention will be described below with reference to the drawings.

FIG. 1 is a block diagram showing a configuration of a campaign system in the embodiment.
In FIG. 1, reference numeral 1 denotes an automatic transaction apparatus (ATM), which is installed in a store of a financial institution such as a bank or a store such as a convenience store. The automatic transaction apparatus 1 is communicably connected to a communication line 4 such as a dedicated line, and records account information for identifying a customer such as a branch number, account item, and account number of an account opened by a customer at a financial institution. In response to insertion of a magnetic stripe or card with an IC chip (cash card) or a customer input operation, transactions such as cash withdrawal, cash deposit transaction, and transfer transaction are performed.

  In addition, the automatic transaction apparatus 1 has an operation unit configured with a touch panel or the like that accepts customer operations on the front surface, and a display unit that displays information on campaigns such as financial products handled by financial institutions and screens that guide customer operations. A customer operation display unit comprising: a card reader unit for reading account information from a card; a deposit / withdrawal unit for depositing / withdrawing banknotes and coins; a communication control unit for controlling communication with other devices via the communication line 4; Control unit based on a control program (software) stored in the storage unit, including a storage unit such as a disk and a semiconductor memory, a control unit that performs calculation and control of a CPU (Central Processing Unit), MPU (Micro Processing Unit), etc. The section controls the overall operation of the automatic transaction apparatus 1.

  Reference numeral 2 denotes a branch office terminal, which is installed at a counter of a financial institution and accepts an operation of a staff member of the financial institution to process a transaction such as payment of cash desired by a customer. This branch terminal 2 includes a display unit for displaying information relating to transactions and campaign information such as financial products, an operation unit such as a keyboard, a card reader unit for reading account information from a card, and a slip in which a customer has entered transaction details. A scanner unit that reads the account information recorded on the magnetic stripe of the passbook, and a passbook slip printer unit that prints the contents of transactions performed on the passbook and slips, a cash processing unit that deposits and withdraws cash such as banknotes, Control stored in the storage unit, including a communication control unit that performs communication control with other devices via the communication line 4, a storage unit such as a magnetic disk and a semiconductor memory, a control unit that performs calculation and control of the CPU, etc. Based on the program (software), the control unit controls the operation of the branch office terminal 2 as a whole.

  A call center terminal 3 is installed in a call center of a financial institution or the like and accepts an operation of a staff member of the financial institution to display campaign information to a customer. The call center terminal 3 includes a display unit for displaying campaign information such as financial products, an operation unit such as a keyboard, a communication control unit for controlling communication with other devices via the communication line 4, a magnetic disk, and a semiconductor memory. And a control unit for calculating and controlling the CPU and the like, and the control unit controls the operation of the entire call center terminal 3 based on a control program (software) stored in the storage unit.

  As described above, the automatic transaction apparatus 1 installed in a bank or other financial institution store or a convenience store or the like, the sales office terminal 2 installed in the sales office of the financial institution, and the financial institution call center or the like. The call center terminal 3 can provide the campaign information of the financial institution to the customer via each channel. Here, a group of automatic transaction apparatuses installed in a store or the like, a group of sales office terminals 2 installed at a counter of a sales office, and a group of call center terminals installed in a call center or the like are called channels.

  Reference numeral 5 denotes a campaign server, which is installed in a business center of a financial institution such as a bank, and includes a control unit that is a calculation and control unit such as a CPU, a storage unit that is a storage unit such as a magnetic disk, a semiconductor memory, and a communication unit. The computer includes a communication unit and the like, and is connected to other devices such as the automatic transaction apparatus 1, the branch office terminal 2, and the call center terminal 3 through the communication line 4 so as to be able to communicate with each other.

  Reference numeral 6 denotes a rejection campaign database, which is a database provided in the storage unit of the campaign server 5. The rejection campaign database 6 includes, for each customer identification information (for example, account information) for identifying a customer, a campaign number, a campaign name, a target segment, an importance level, a recommendation level, rejection information, a recommendation level factor, a target channel, and This information is made up of in-response information and the like, and stores information on a campaign rejected by the customer's intention for each customer.

Here, the refusal campaign database 6 will be described based on an explanatory diagram showing the configuration of the refusal campaign database in the embodiment of FIG.
In FIG. 2, 61 is a campaign number for identifying campaign information to be provided to a customer, 62 is a campaign name indicating the name of the campaign information (for example, mortgage, car loan, investment trust, birthday, public advertisement, etc.) 63 is a target segment indicating a group of customers providing the campaign information, 64 is an importance indicating the importance of the campaign information in the financial institution, and 65 is a recommendation indicating the priority of providing the campaign information to the customer. .

  Reference numeral 66 denotes rejection information composed of the date and time when the customer rejected the campaign, the rejected channel (for example, a window, ATM, etc.), and the reason for rejection. The rejection information 66 is stored by the campaign server 5 that has received a notification from the automatic transaction apparatus 1 that the campaign is rejected when an operation of a customer who rejects the campaign is received by the automatic transaction apparatus 1. When a staff member of a financial institution receives a request from a customer to reject a campaign, the sales office terminal 2 accepts the operation of the staff member and receives a notification from the sales office terminal 2 that the campaign is rejected. 5 is stored.

  No. 67 has “time available” indicating that it is time to review the campaign information, “deposit balance exceeding 10 million yen” indicating that the deposit balance is sufficient, and has a track record of sending direct mail for the campaign. This is a recommendation factor composed of customer characteristic information indicating the customer's circumstances such as “DM delivery track record” indicating the purchase status and “customer event status” such as the purchase plan of the product related to the campaign.

  The recommendation degree 65 is obtained by digitizing the weight of each element of the recommendation degree factor 67 and adding the numerical values. Note that each element of the recommendation factor 67 is normally “1”, but when the reason for rejecting the campaign is resolved, the weight of the element is increased. For example, when the “reason” of the refusal information 66 is “no time”, and the “degree of time” of the recommendation factor 67 that eliminates the reason changes from “none” to “present”, the weight of the element is set to “1”. "Add to" 2 ". Alternatively, it may be registered by adding “1” to the weight because the reason for refusal is “no time”.

Reference numeral 68 denotes a target channel indicating a channel for which provision of the campaign information is rejected. The target channel 68 indicates that the corresponding channel is “1” to reject the provision of the campaign information, and “0” indicates that the provision of the campaign information is not rejected.
Reference numeral 69 denotes in-response information indicating the channel that started the guidance when the guidance of the rejected campaign is started. This indicates that the provision of the campaign information is permitted to the channel indicated by the corresponding information 69, and the provision of the campaign information is not permitted to the other channels.

In this way, the rejection campaign database 6 is composed of the campaign number 61, the campaign name 62, the target segment 63, the importance 64, the recommendation degree 65, the rejection information 66, the recommendation degree factor 67, the target channel 68, or the handling information 69. Stored in association with customer identification information.
Therefore, the campaign server 5 searches the rejection campaign database 6 based on the customer identification information and searches for the campaign number 61, campaign name 62, target segment 63, importance 64, recommendation degree 65, rejection information 66, recommendation degree factor 67, target. The channel 68 or the corresponding information 69 can be extracted.

Returning to the description of FIG. 1, reference numeral 7 denotes a campaign database, which is a database provided in the storage unit of the campaign server 5. This campaign database 7 stores campaign information such as financial products of financial institutions, that is, screen information for displaying advertisements of financial products in association with the campaign number.
Accordingly, the campaign server 5 can search the campaign database 7 based on the campaign number and extract campaign information such as financial products of financial institutions.

In this embodiment, the reject campaign database 6 and the campaign database 7 are described as separate databases, but may be configured as one database.
Reference numeral 8 denotes a campaign planning terminal, which is installed in a business center of a financial institution such as a bank, and receives operation of a staff member of the financial institution to register or display campaign information to a customer. The campaign planning terminal 8 is connected to other devices via a display unit for displaying campaign information such as financial products, a screen for registering the campaign information, an operation unit such as a keyboard and a mouse, and the communication line 4. Including a communication control unit for performing communication control, a storage unit such as a magnetic disk and a semiconductor memory, a control unit for performing calculation and control of a CPU, and the like based on a control program (software) stored in the storage unit. The operation of the entire campaign planning terminal 8 is controlled.

  As described above, the campaign system includes the automatic transaction apparatus (ATM) 1, the branch office terminal 2, the call center terminal 3, the campaign server 5, the rejection campaign database 6, the campaign database 7, and the campaign planning terminal 8, and the automatic transaction apparatus ( ATM) 1, branch office terminal 2, call center terminal 3, campaign server 5, and campaign planning terminal 8 are connected via a communication line 4 so that they can communicate with each other.

The operation of the above-described configuration will be described in accordance with the step represented by S in the flowchart showing the rejection campaign resurrection process in the embodiment of FIG.
In the present embodiment, an example in which a customer performs an operation of rejecting a campaign with the automatic transaction apparatus 1 and cancels (recovers) the rejection of the campaign with the sales office terminal 2 will be described.
The operation of each device described below is controlled by a control unit such as a central processing unit (not shown) based on a program (software) stored in a storage unit such as a memory or a magnetic disk (not shown).

S1: Campaign number, campaign name, target segment, target channel, recommendation factor, together with screen information that displays campaigns provided to customers by operating the campaign planning terminal 8 by campaign planners such as sales managers of financial institutions Enter the presence or absence of each element.
The campaign planning terminal 8 that has received the input operation transmits the input screen information, campaign number, campaign name, target segment, target channel, and presence / absence of each factor of recommendation factor to the campaign server 5.

S2: The campaign server 5 stores and registers the received screen information, campaign number, campaign name, target segment, target channel, and presence / absence of each element of recommendation factor in the campaign database 7 as campaign information to be provided to the customer.
S3: On the other hand, the automatic transaction apparatus (ATM) 1 accepts insertion of a card by a customer's operation, reads account information as customer identification information from the card, and starts a transaction.

The automatic transaction apparatus 1 transmits a notification requesting campaign information to the campaign server 5 together with the customer identification information read from the card.
Upon receiving the request, the campaign server 5 extracts campaign information to be provided to the customer from the received customer identification information from the campaign database 7 (for example, extracts campaign information for the segment to which the customer specified by the customer identification information belongs). The campaign information is transmitted to the automatic transaction apparatus 1.

The campaign server 5 searches the rejected campaign database 6 based on the received customer identification information to determine whether or not a campaign that has already been rejected is registered, but at this point, it is determined that it has not been registered. Shall.
S4: The automatic transaction apparatus 1 displays a campaign screen on the customer operation display unit based on the received campaign information.

Here, the displayed campaign screen is provided with a rejection button for refusing the provision of campaign information on this campaign screen, and the customer presses the rejection button to reject the provision of this campaign information. And
The automatic transaction apparatus 1 that has received the press of the reject button notifies the campaign server 5 that the displayed campaign screen is rejected together with the customer identification information and the campaign number for identifying the displayed campaign screen.

If the refusal button is not pressed, the customer will continue to receive the campaign information.
S5: The campaign server 5 that has received the notification that the displayed campaign screen is rejected searches the campaign database 7 based on the received campaign number, and whether or not each element of the campaign name, target segment, target channel, and recommendation factor is present The campaign name, target segment, target channel, presence / absence of each factor of recommendation factor, rejection date / time (XX / XX XX hour XX minutes), rejection channel (ATM), and reason (none) The rejection information is stored in the campaign number 61, the campaign name 62, the target segment 63, the target segment 68, the target channel 68, the recommendation factor 68, and the rejection information 66 of the rejection campaign database 6 in association with the received customer identification information and campaign number.

  The information regarding the rejected campaign is stored in the reject campaign database 6 because the rejected campaign is originally extracted for the customer. This is because guiding customers will likely lead to closing. In particular, if the reason for refusal has been solved, the possibility of a restriction increases. Therefore, candidates that are highly recommended from the rejected campaigns are prioritized and candidates are narrowed down and guided to the customer again.

S6: Next, it is assumed that a customer who refuses the campaign visits a sales office of a financial institution and conducts a transaction such as withdrawal of cash at the window.
The sales office terminal 2 accepts insertion of a card or a passbook by operating a staff member, reads account information as customer identification information from the card or passbook, and starts a transaction.
The branch terminal 2 transmits a notification requesting the campaign information to the campaign server 5 together with the customer identification information read from the card or passbook.

  The campaign server 5 that has received the request searches the rejection campaign database 6 based on the received customer identification information and determines whether or not a campaign that has already been rejected is registered. As a result of the determination, if it is determined that a campaign that has already been rejected is registered, the campaign server 5 searches the reject campaign database 6 based on the received customer identification information to search for the campaign number 61, campaign name 62, and target. The segment 63, the importance 64, the recommendation 65, the rejection information 66, the recommendation factor 67, the target channel 68, and the handling information 69 are all extracted.

The campaign server 5 stores all the extracted campaign numbers 61, campaign names 62, target segments 63, importance 64, recommendation 65, rejection information 66, recommendation factor 67, target channel 68, and in-service information 69. 2 to send.
S7: The branch terminal 2 displays a campaign selection screen on the display unit based on the received information.

  As shown in Fig. 4, this campaign selection screen shows the customer's name, address, age, liquid deposit balance, recurring deposit balance, presence / absence of direct debit, campaign number of rejected campaign, campaign name, target segment, importance , Recommendation level, rejection information, recommendation level factor, target channel, information such as in-progress information, etc., if each element of recommendation level factor is registered as `` Yes '', a selection box for selecting that element, and This is composed of a selection button 41 and the like for canceling refusal to provide the corresponding campaign.

It should be noted that the name, address, age, liquidity deposit balance, fixed deposit balance, and presence / absence of account transfer of the customer are extracted by the campaign server 5 by searching a customer database (not shown) based on the customer identification information.
S8: The clerk interviews the customer, operates the operation unit of the branch terminal 2, checks the selection box of each element of the corresponding recommendation factor, and inputs it. For example, as shown in FIG. 4, it is assumed that the recommendation factor of “1000001” having a campaign number as having a time limit and a deposit balance exceeding 10 million yen are selected.

The campaign selection screen may display one selection box for each recommendation factor as shown in FIG. In this case, when the selection box is selected, all elements of the recommendation factor are registered as “present”, and “◯” or the like is displayed.
In this way, the information indicating the customer's characteristics, such as the customer's deposit status and other funding status and the housing purchase plan, is updated to the latest information.

S9: When the input of the selection box for each element of the recommendation degree factor is completed, the branch terminal 2 (re-guide campaign extracting means) recommends the degree of recommendation (priority) of each campaign based on the information of each element of the recommendation degree factor inputted. Degree) is calculated and updated, and a campaign selection screen in which campaigns are rearranged based on the recommendation degree and the importance degree is displayed on the display unit.
If the recommendation factor with the campaign number “1000001” is checked, the reason for refusing the campaign is solved because the reason of the refusal information 66 in the refusal campaign database 6 is “no time”. Therefore, “1” is added to the recommendation degree factor, and the recommendation degree that is the total value is calculated.

  In the campaign selection screen, for example, as shown in FIG. 4, a campaign number “1000001” with a recommendation level “4” from the top and a recommendation level “3” so that the updated recommendation level value is large. Campaign number “5000001”, recommendation number “2”, campaign number “1000002”, recommendation degree “1”, campaign number “7000001”, recommendation degree “0”, campaign number “9000001”. It is composed of.

In addition, when the numerical value of recommendation degree is the same, the branch terminal 2 shall arrange and display a thing with a large importance numerical value so that it may become a high rank.
In order to avoid complications, a campaign whose recommendation level is less than a predetermined value (for example, 3 points) may not be displayed on the campaign selection screen.
Furthermore, the branch terminal 2 transmits the input recommendation factor and the calculated recommendation factor to the campaign server 5, and the campaign server 5 recommends the recommendation factor 67 of the reject campaign database 6 based on the received recommendation factor and recommendation. And the recommendation degree 65 shall be updated.

The clerk explains the contents to the customer in order from the campaign displayed at the top, and obtains the consent to provide the campaign information to the customer.
In this way, the situation of the customer can be quantified, and the campaign information that the customer is most interested in can be provided to the customer in a timely manner.
S10: When the clerk obtains the consent of the customer, in order to cancel the refusal of the offer of the campaign, that is, to restore the campaign, a selection button (selection shown in FIG. It is assumed that an operation of pressing the button 41) is performed.

The branch office terminal 2 transmits to the campaign server 5 a notice to revive the campaign identified by the campaign number together with the campaign number of the campaign selected by the selection button.
S11: The campaign server 5 that has received the notification to revive the campaign searches the refusal campaign database 6 based on the received campaign number, and performs the campaign revival procedure for the corresponding information 69 in association with the campaign number. Stores information indicating the “window”.

In addition, by storing information indicating “window” in the handling information 69, the campaign is displayed only at the sales office terminal 2 of the window, and is not displayed on the automatic transaction apparatus 1 other than the window.
S12: When information is stored in the in-response information 69 of the reject campaign database 6, the campaign server 5 searches the campaign database 7 based on the received campaign number, extracts the campaign information, and sends the campaign information to the store terminal 2 Send.

The branch terminal 2 displays the received campaign information on the display unit.
In this way, the staff of the financial institution can hear the situation of the customer, recommend a campaign suitable for the situation to the customer, and revive the rejected campaign with the consent of the customer.
The following exclusive control is performed so that the restored campaign is not provided to the same customer multiple times.

S13: The automatic transaction apparatus (ATM) 1 accepts insertion of a card by a customer's operation, reads account information as customer identification information from the card, and starts a transaction.
The automatic transaction apparatus 1 transmits a notification requesting campaign information to the campaign server 5 together with the customer identification information read from the card.
S14: Upon receiving the request, the campaign server 5 searches the rejection campaign database 6 based on the received customer identification information to extract the campaign number 61 and the corresponding information 69, and the corresponding information 69 is an automatic transaction device (ATM). ), A notification that the campaign information indicated by the campaign number 61 cannot be displayed is transmitted to the automatic transaction apparatus (ATM) 1.

S15: On the other hand, when customer identification information is input by an operation of a staff member at the call center terminal 3, the call center terminal 3 transmits a notification requesting campaign information to the campaign server 5 together with the input customer identification information.
The campaign server 5 searches the rejected campaign database 6 based on the received customer identification information to extract the campaign number 61 and the corresponding information 69, and when the corresponding information 69 indicates other than the call center terminal, the campaign number The campaign information indicated by 61 can only be browsed, and a notification to the effect that the campaign is being restored at the sales office terminal 2 is sent to the call center terminal 3.

In order to re-guide the rejected campaign in this way, first, the rejected campaign database 6 is accessed, and the campaign in which the corresponding information 69 is registered is revived so as not to be displayed other than the corresponding terminal device. Prevent multiple campaigns from being offered to the same customer.
In the present embodiment, in S9, the re-guide campaign extracting means for calculating the recommendation level (priority) of each campaign based on the input information of each element of the recommendation level factor has been described as the branch terminal 2. However, the campaign server 5 may be used.

Also, if you want to re-guide a campaign that was rejected by an automated transaction device (ATM), ask the customer a question such as "Is there time now?" An operation for selecting whether or not to display the campaign may be received based on information that has been determined.
In addition, when a campaign is re-guided due to the information that the customer has time, if it is rejected again, it can be determined that the time is not important for the customer. The recommendation factor (that is, “having time”) may be set to −1. In this way, it is possible to suppress re-guidance of campaigns in which the customer is not interested.

  As described above, in this embodiment, even if the customer rejects the campaign for the product, the reason for refusing the campaign, the financial situation such as the customer's deposit amount, and the characteristics of the customer such as the housing purchase plan, etc. By associating each campaign and storing it in the database and extracting the campaigns that are appropriate for the customer with priority, the financial institution can re-execute the product campaign in consideration of the characteristics of the customer. It is possible to obtain an effective sales opportunity and to promote sales.

  In order to re-guide a rejected campaign, first, the reject campaign database 6 is accessed, and the campaign in which the corresponding information 69 is registered is revived so as not to be displayed other than the corresponding terminal device. By preventing the same campaign from being offered to the same customer more than once, it is possible to prevent the same campaign information from being provided simultaneously, for example, from the sales office and call center, thereby reducing inefficient sales. In addition, the customer satisfaction can be improved.

Block diagram showing the configuration of the campaign system in the embodiment Explanatory drawing which shows the structure of the refusal campaign database in an Example. The flowchart which shows the revival process of rejection campaign in an Example Explanatory drawing of the campaign selection screen in the embodiment Explanatory drawing of the campaign selection screen in the embodiment

Explanation of symbols

1 Automatic transaction equipment (ATM)
2 Branch terminal 3 Call center terminal 4 Communication line 5 Campaign server 6 Rejected campaign database 7 Campaign database 8 Campaign planning terminal

Claims (7)

In a campaign system comprising a storage unit that stores campaign information in association with customer identification information and whether or not the campaign information can be displayed, and displays allowed campaign information on a terminal device.
Customer characteristic information indicating the characteristics of the customer who refuses to display the campaign information, including the reason for refusing to display the campaign information in association with the campaign identification information for identifying the campaign information that has been rejected to be displayed. A database for storing each identification information is provided in the storage unit ,
Based on the inputted customer identification information, the database is searched to extract customer characteristic information , and a priority is calculated for each campaign information rejected based on the customer characteristic information including the reason for refusal . in favor of higher campaign information to other campaign information provided guidance reissue campaign extracted hand stage to be displayed on the terminal device,
A campaign system characterized by extracting and displaying campaign information to be re-guided from rejected campaign information. In the campaign system of claim 1,
The customer characteristic information includes a plurality of elements indicating customer circumstances, and a priority is calculated according to the number of the elements. In the campaign system of claim 2,
The campaign system characterized in that the customer characteristic information is weighted according to a reason why the customer refuses to display the campaign information. In the campaign system of claim 1, claim 2 or claim 3,
The terminal device is one or more of an automatic transaction device that accepts a customer's operation and conducts a transaction, a sales office terminal that accepts an operation of a clerk at a window, and a call center terminal that accepts an operation of a call center clerk. A campaign system characterized by that. In a campaign system comprising a storage unit that stores campaign information in association with customer identification information and whether or not the campaign information can be displayed, and displays allowed campaign information on a terminal device.
Customer characteristic information indicating the characteristics of the customer who refuses to display the campaign information, including the reason for refusing to display the campaign information in association with the campaign identification information for identifying the campaign information that has been rejected to be displayed. A database for storing each identification information is provided in the storage unit ,
Based on the inputted customer identification information, the database is searched to extract customer characteristic information, and a priority is calculated for each campaign information rejected based on the customer characteristic information including the reason for refusal. Providing a re-guide campaign extracting means for displaying high campaign information on the terminal device in preference to other campaign information;
The customer characteristic information is composed of a plurality of elements indicating customer circumstances, and is weighted according to the reason for refusal,
The re-guide campaign extraction means calculates priority according to the number of elements weighted according to the reason for refusal, and extracts and displays campaign information to be re-guided from the rejected campaign information. ,
Further, when the terminal device is composed of a plurality of channels and guides again to the customer the campaign information that has been rejected in the past in one channel, the fact is stored in the database, and the campaign is transmitted in another channel. A campaign system characterized by not providing information to customers. In the campaign system of 請 Motomeko 5,
The plurality of channels comprises an automatic transaction device group, a branch office terminal group, and a call center terminal group,
When revising the rejected campaign information to the customer who visited the window, the branch terminal displays a screen for inputting customer characteristic information, and is calculated based on the customer characteristic information input on the screen. A campaign system characterized by displaying high-priority campaign information. In the campaign system of claim 6,
A campaign system characterized in that, when an operation for selecting campaign information displayed by the branch office terminal is received, information indicating that the campaign information is being guided is stored in the database in association with campaign identification information.

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